News

03-09-2020 10:39:00 | Door: Administrator | Hits: 17380 | Tags:

Brands can win more customers by being sensitive to their cultures, Magna study
21-05-2021 | 13:20:00
The study outlines tangible next steps that marketers can take to connect with multicultural audiences in authentic, culturally-relevant ways.


Introducing Outbrain Academy: Now available On-Demand and Online for Free
20-05-2021 | 11:25:00
Outbrain Academy is designed specifically to help grow your marketing skills in an area that is experiencing huge growth: Native Advertising.


[eMarketer] US telecoms dump media businesses for 5G
19-05-2021 | 15:56:43
In what points to the next frontier for competition and battle for customers, US telecoms are pivoting from traditional media business to investment in expanding their 5G network foothold.


Verizon Media and Condé Nast partner across content and advertising
19-05-2021 | 09:16:32
Verizon Media and Condé Nast have announced an expansion of their partnership to build the next generation of content and advertising experiences for consumers and advertisers.


Forrester includes Kantar in customer analytics and marketing measurement solutions reports
19-05-2021 | 09:08:15
Kantar, the evidence-based insight and consulting company, has announced that Forrester has included it in in recent reports on customer analytics and marketing measurement solution providers.


Oracle launches world’s first ad measurement tech for 3D in-game environments
18-05-2021 | 17:01:54
To help marketers better understand advertising performance in video games, Oracle has announced the world’s first ad measurement technology for 3D in-game environments.


[eMarketer] Brands renewed focus on influencer marketing
18-05-2021 | 16:59:23
Influencer marketing continues to make inroads in today’s marketing mix with brands keen to include creators in their media plans, a departure from the past when their roles were underestimated.


[Vacancy] Logitech is looking for a Consumer Marketing Manager Personal WorkSpace BENELUX
18-05-2021 | 08:10:00
Logitech is directly looking for a Consumer Marketing Manager Personal WorkSpace BENELUX


[eMarketer] China’s strategy to dominate the next generation of internet
14-05-2021 | 17:52:35
As internet technologies evolve and global superpowers compete to exert dominance in that space, there have been spirited efforts and investments to achieve that goal.


Samsung Ads adopts Nielsen’s advanced TV measurement
14-05-2021 | 14:33:30
Nielsen Digital Ad Ratings (DAR) will enable advertisers to more easily buy and optimize Samsung TV Plus inventory.


VMLY&R unveils new inclusion experience practice
14-05-2021 | 14:29:46
WPP affiliated marketing and communications company VMLY&R has announced the launch of its Inclusion Experience Practice, a strategic consultancy partner that works with clients to bring about sustainable cultural change within organizations.


UK industry alliance BRIM launches to promote black representation in marketing
13-05-2021 | 15:38:38
BRiM is powered by a group of the world’s largest advertisers and agency partners, leading members of the Black community and industry diversity, equity and inclusion experts.


Chaka Sobhani appointed Global Chief Creative Officer of Leo Burnett
13-05-2021 | 15:31:20
In her new role, Sobhani will work closely with the Leo Burnett creative community around the world, to represent the Leo Burnett brand, work and culture within the industry.


Procter & Gamble and GLAAD unveil project to advance LGBTQ visibility in advertising
13-05-2021 | 15:26:00
With The Visibility Project, P&G and GLAAD will bring together the world’s top brands and ad agencies working to advance LGBTQ inclusion in ads, creating and providing tools, techniques and resources for industry executives.


[eMarketer] TikTok will have more Gen Z users in the US than Instagram by end of 2021
13-05-2021 | 14:57:00
By the end of this year, TikTok will have a larger number of Gen Z users in the US than that of Instagram. And it will surpass Snapchat in terms of total users by 2023.


La ONU se lanza a la búsqueda de start-ups y empresas que cambien la cara de los sistemas alimentarios
13-05-2021 | 14:47:00
La Cumbre sobre los Sistemas Alimentarios de la ONU ha anunciado un concurso para identificar las mejores pequeñas y medianas empresas (PYME) de todo el mundo que están transformando los sistemas alimentarios para lograr un futuro mejor.


Outbrain unveils QualityRating to enhance personalized feed experiences on the open web
12-05-2021 | 17:19:57
QualityRating will factor into Outbrain’s existing algorithm to enhance the personalized feed experiences that inspire the discovery of content.


[eMarketer] Digital video ad spending overtakes TV ad outlays in Canada
12-05-2021 | 16:41:00
Digital video ad spending in Canada reached a new milestone in 2020 when it overtook TV ad outlays for the first time.


L’ONU lance une chasse aux start-ups et aux entreprises qui changent l'image des systèmes alimentaires
12-05-2021 | 08:09:00
Le Sommet des Nations Unies sur les systèmes alimentaires a annoncé un concours pour identifier les meilleures petites et moyennes entreprises (PME) du monde entier qui transforment les systèmes alimentaires pour un avenir meilleur.


[eMarketer] Tiktok to overtake Instragram and Snapchat as platform of choice among US Gen Zers
11-05-2021 | 16:00:00
Social media platform has TikTok been on an upward trajectory in terms of user base having recorded phenomenal growth in 2019 and 2020.



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