News

03-09-2020 10:39:00 | Door: Administrator | Hits: 382547 | Tags:

[eMarketer] How streaming video has surged in less than a decade
15-09-2022 | 15:36:00
The rise of streaming video services has been pivotal in the move away from pay TV. By the end of 2024, for the first time, there will be more cord-free viewers than pay TV viewers in the US, per our forecast.


Karen Blackett OBE appointed President of WPP  UK
14-09-2022 | 15:58:13
The move recognizes the importance of the UK as WPP’s home market and its second largest worldwide after the United States, and the ongoing simplification and integration of the company’s operations.


Marketers are failing to overcome key barriers to creativity, WFA research
14-09-2022 | 15:39:41
The research identifies the rewards of taking creativity more seriously, with clients saying creativity was ‘business critical’ more likely to say they were ‘growing’ (33%) as opposed to respondents coming from ‘maintaining’, ‘recovering’ or ‘declining’ businesses (25%).


67% of advertisers now use addressable TV advertising, report
14-09-2022 | 15:31:28
Go Addressable, an industry initiative created by television distributors to advance addressable advertising, has released new research – in conjunction with Advertiser Perceptions – that tracks the latest growth, adoption and usage of this medium.


[eMarketer] Apple to launch satellite distress service for iPhone 14 this fall
14-09-2022 | 15:24:27
The Emergency SOS via satellite feature provided through Globalstar Inc.’s satellite network will be free for two years.


[Vacancy] Global is looking for an Agency Manager
14-09-2022 | 09:31:00
Global is directly looking for an Agency Manager - Leicester Square, London


[Vacancy] Global is looking for a Podcast Account Manager
14-09-2022 | 09:24:00
Global is directly looking for a Podcast Account Manager, DAX Supply - Leicester Square, London


[Vacancy] Global is looking for an Account Manager
14-09-2022 | 09:14:00
Global is directly looking for an Account Manager, Field Based - London & South East


[Vacancy] Global is looking for a Group Trading Manager
14-09-2022 | 09:02:00
Global is directly looking for a Group Trading Manager - Leicester Square, London


LG Ads Solutions adds key executives as connected TV media investments surge
12-09-2022 | 12:15:00
LG Ads Solutions, the connected TV and cross-screen advertising service, has announced three new executive appointments.


Camelot selects OneView by Roku to help small-and-medium businesses expand into TV streaming advertising
12-09-2022 | 12:08:00
As an early adopter and first certified partner, Camelot will use the data, tech, and tools from America’s  number 1 TV streaming platform* to make it easy for SMBs to grow their businesses and achieve their marketing goals.


Quantcast names Deb Stambaugh as Chief Marketing Officer
12-09-2022 | 12:05:00
Quantcast, a global advertising technology company, has announced Deb Stambaugh as its chief marketing officer. Stambaugh joins Quantcast at a pivotal moment of transformation.


[eMarketer] The state of US household spending
12-09-2022 | 12:00:00
As of August, 65% of US adults said they’d spent more on groceries and less on experiences in the past six months. Meanwhile, 59% agreed they’d spent less on experiences such as travel and dining out.


iO acquires Danish digital agency Peytz & Co
09-09-2022 | 12:54:39
iO, an agency that brings together strategy, creation, content, marketing, and technology to support clients in their communication and digital transformation, is expanding into new markets by acquiring Peytz & Co, one of Denmark’s digital agencies.


Mather Economics expands global footprint with new office in Belgium
09-09-2022 | 12:48:36
In line with its continued efforts to expand solutions in Europe, Mather Economics has announced the opening of its new office in Antwerp, Belgium on October 1, 2022.


AiAdvertising rebrands with focus on ai-driven campaign performance technology platform
09-09-2022 | 12:44:27
The Company’s new corporate image and identity are reflective of its forward-thinking approach to advertising technology.


Havas Group acquires UK-based data-led creative specialist agency ADDITIVE+
09-09-2022 | 12:38:02
additive+ will integrate into Havas Media Group (HMG) UK under the leadership of CEO Patrick Affleck.


[eMarketer] UK users spend more time with TikTok than Facebook, Instagram, and Snapchat
09-09-2022 | 12:14:27
TikTok has overtaken Snapchat as the third most popular social network in the UK, per our forecast, and that gap will widen as it continues to grow.


74 per cent of consumers use mobile ads to discover new apps, report
08-09-2022 | 12:16:00
The majority of mobile users have 20 or more apps on their devices, but up to 50% only use 5-10 on a daily basis. That’s why it’s critical for publishers and developers to focus on retention as well as acquisition.


MediaLink taps strategic marketing leaders Karl Weaver and Claire Charruau in Europe
08-09-2022 | 12:10:00
The hires come on the heels of significant growth in Europe for MediaLink. The firm has more than tripled its headcount in the region since September 2020, when Saxton joined to lead its operations there.



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