News
WPP records £3 billion pretax loss on ravages of the pandemic
Global advertising behemoth WPP has recorded a £2.79 billion, approximately €3.25 billion, pretax loss for the year to December 2020 as the global effects of COVID-19 continues to be felt across sectors.
[Startup Interview] Mark Schoones, Co-Founder, MIX, Netherlands
MIX is a Dutch-based agency that uses creative thinking to forge a connection between business, brand and marketing by analyzing businesses from all sides, determining where value is created and optimizing exactly those points.
Digital Turbine acquires AdColony for $400 million to accelerate growth
Otello Corp, Inc, owner of AdColony, the in-app marketplace for brands, has announced the signing of a definitive agreement to sell the global player in mobile game advertising and monetization, to Digital Turbine.
VMLY&R COMMERCE promotes Elke Van Tienen to Global Head of People
VMLY&R COMMERCE has announced the promotion of Elke van Tienen, Chief People Officer (EMEA) to Global Head of People with immediate effect.
[eMarketer] On-demand food delivery services on meteoric rise
There has been a pandemic-induced shift in how consumers order their food with online purchases now increasing exponentially since the onset of the pandemic.
Nielsen completes sale of global connect business to Advent International
Nielsen Holdings has announced that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck.
Dept partners with Salesforce to develop quick-launch commerce solution for brands
International digital agency Dept has teamed up with Salesforce to develop a quick-launch commerce solution that enables brands to be up and running with a fully-functioning e-commerce site in a matter of weeks.
[eMarketer] Ad agencies grapple with pandemic-induced job losses
January was one of the worst months in recent years for ad agencies having seen 4800 job cuts, leaving the industry with 186,000 jobs. This marked the agencies’ worst point since 2014.
BrandBase wins two golds for Shell campaign
At both the London Design Award show 2020 and the Berlin Design Award show 2021, BrandBase won gold for Sales Promotion.
[eMarketer] Grocery purchases go digital in the wake of pandemic
Food and beverage category recorded the highest online commerce growth in the USA in 2020 in the wake of COVID-19 according to a report by eMarketer.
WPP appoints Dave Rolfe as Global Head of Production
WPP has announced the appointment of Dave Rolfe to the new role of Global Head of Production, WPP and Hogarth.
Mindshare announces leadership appointments in China
Benjamin Condit takes over the responsibility of Mindshare China CEO and Linda Lin takes over the responsibility of Executive Chair of Greater China. Both appointments are effective immediately.
Brands to be challenged by growing power of online retailers, dentsu report
The research shows how the pandemic has accelerated many of the long-term trends facing brands.
[Vacancy] ViacomCBS is looking for a (Technical) Onboarding Specialist Video-on-Demand
ViacomCBS is directly looking for a (Technical) Onboarding Specialist Video-on-Demand
[Vacancy] ViacomCBS is looking for a Programming Coordinator Nick jr.
ViacomCBS is directly looking for a Programming Coordinator Nick jr.
[eMarketer] Chinese short-video apps are racing to expand their social commerce offerings
Short-video leaders Douyin and Kuaishou have been expanding their social commerce operations, not just to sell products, but to provide services and other forms of content as well.
[Vacancy] ViacomCBS is looking for a Manager Bi & Research EMEAA (Temporary)
ViacomCBS is directly looking for a Manager Bi & Research EMEAA (Temporary)
[Vacancy] ViacomCBS is looking for a Content Operator Multiplatform Operations
ViacomCBS is directly looking for a Content Operator Multiplatform Operations
Samsung breaks 5G speed record reaching 5.23Gbps
Samsung Electronics has announced it achieved a breakthrough in 5G data speeds using E-UTRAN New Radio Dual Connectivity (EN-DC) technology.
Nielsen and Roku to expand traditional TV and streaming coverage
Roku, Inc. and Nielsen have announced a strategic alliance between the two companies that will help shape the future of media measurement and TV advertising in a streaming-first market.
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Columns.
[Column] Henri Lessing: How to top your niche on YouTube with contextual targeting
Digital marketing, just like fashion, evolves and changes faster than light speed. YouTube influencer marketing is also not stagnant:
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