Dentsu Group set to acquire omnichannel digital marketing production firm Tag
The acquisition will support dentsu’s strategy of offering integrated client solutions at the convergence of marketing, technology and consulting, uniting the group’s service offerings like never before.
MarketResponse acquires CX specialist Underlined
MarketResponse is acquiring customer experience specialist Underlined from Broad Horizon. This acquisition strengthens MarketResponse's leading position as a customer experience specialist in the Dutch and international markets.
[Vacancies] Azerion has a position for a Graphic Designer
Azerion is directly looking for a Graphic Designer in Schiphol-Rijk, Noord-Holland
Generation Z is influencing ad spend and shaping the future of media, report
They are the most progressive, and responsible, generation yet. They have the tools, tenacity and self-awareness to drive the change they feel is so badly needed.
Reprise appoints Jason Cotrina-Vasquez as Global Head of Social
He brings more than 15 years of experience in digital media, with a strong foundation in biddable media, to the agency at a time when brands are increasing their media spend on performance to accelerate growth.
Hearst UK announces the return of Harper’s Bazaar’s International Women’s Day event
Hearst UK, the premium content and experience business, has today announced that Harper’s Bazaar will host its fifth annual International Women’s Day celebration, held in partnership with Clé de Peau Beauté, Aranyani and Veuve Clicquot.
Pecan AI announces marketing mix modeling solution
Pecan AI, a player in AI-based predictive analytics for BI analysts and business teams, has announced the addition of marketing mix modeling (MMM) to its suite of low-code, automated predictive analytics solutions.
World Out of Home Organization gains eight new members from across the world
Three of them are national media owners, two are national OOH associations, one is a national media agency and two are OOH service providers/suppliers.
Dentsu Creative launches entertainment offerings
Dentsu Creative has announced the launch of its Entertainment offering and an investment fund focused on financing original gaming, scripted and unscripted TV and film content.
Global mobile advertising market to grow by $290 billion between 2022 and 2027, report
The global mobile advertising market size is forecast to grow by $290.16 billion between 2022 and 2027 at a compound annual growth rate of 12.54% according to a report by Technavio.
[eMarketer] Hollywood turns to gaming to expand franchises
Blumhouse is just one of many traditionally television-and-film oriented media companies expanding into gaming. But while Blumhouse appears to be targeting mid-size independent games, other companies are taking different approaches.
Viant Technology integrates Scope3 data to drive carbon reduction
Viant Technology Inc. a people-based advertising software company, has announced an integration with Scope3, the source of truth for supply chain carbon emissions data.
Fifty percent of TV viewers shop on mobile devices while watching awards shows, study
60% of viewers plan to stream at least one awards show in 2023, with 89% of viewers planning to spend the same or more time watching awards shows compared to 2022.
Privacy outweighs personalization in digital advertising, report
The survey found that consumers want to see targeted ads, but they also want to understand how advertisers use the information they collect.
WPP and BigCommerce collaborate to enhance global ecommerce offerings
WPP and BigCommerce, an Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, have announced a new strategic partnership offering omnichannel solutions to help WPP clients drive growth and maximize sales across hundreds of advertising channels and marketplaces.
Microsoft Advertising partners with PrestaShop to drive growth in digital commerce
Through this partnership, over 300,000 PrestaShop merchants can now easily reach millions of new high-value customers using the Microsoft Ads and Listings module in the PrestaShop Official Addons Marketplace.
MGID enhances image creation for advertisers with integration of generative AI
MGID, the global advertising platform, has announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering.
Dealtale announces the first conversational AI tech for performance marketing analytics
In a time where most marketers struggle to become revenue-driven, the demand for data clarity has never been more critical.
[eMarketer] Snap doubles down on direct response to weather tough ad market
Snap is coming off a tough Q4, and its business outlook is still grim. The company repeatedly mentioned the difficult economic environment, challenges from Apple’s privacy-related changes, and increased competition.
Instagram launches feature that allows creators to connect more with followers
Meta recently announced that it is introducing a broadcast-chat feature called Channels on Instagram to allow creators to deepen connections with followers.
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