News

03-09-2020 10:39:00 | Door: Administrator | Hits: 39207 | Tags:

Reprise Commerce Canada looks at how eCommerce and Amazon impacts a brand’s media strategy and profitability
27-09-2021 | 13:00:00
Reprise Commerce Canada has looked at how eCommerce and Amazon impacts a brand’s media strategy and profitability


52 per cent of consumers find gift inspiration from Social Media ads, Smartly.io survey
24-09-2021 | 12:15:00
 These insights underscore how brands can utilize ads on these platforms to capture new audiences and maximize sales goals during the increasingly busy and competitive holiday season.


LoopMe launches solution to analyze real-time brand lift and campaign effectiveness
24-09-2021 | 12:00:00
LoopMe, the outcomes-based platform, has announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics.


Mood Media acquires PlayNetwork
23-09-2021 | 16:21:16
Mood Media, the global in-store media solutions company driving elevated Customer Experiences, has announced it has acquired PlayNetwork, a global music technology partner and audiovisual systems provider supporting customer experience for brands worldwide from Octave Group.


TV measurement and analytics firm 605 and PlaceIQ announce partnership expansion
23-09-2021 | 16:16:56
This first of its kind partnership will enable 605’s customers to measure real-time performance of TV and cross-platform campaigns across a variety of categories, including auto, QSR and retail.


[eMarketer] Roku, Shopify partnership to increase access to CTV ad campaigns
23-09-2021 | 15:26:50
Roku has announced plans to launch an app that allows Shopify sellers to develop and purchase TV ad campaigns. Roku would not share an exact launch date, but the app is expected to be released ahead of the holiday season.


WPP opens its new campus in Milan
22-09-2021 | 17:33:35
WPP has marked the opening of its new Milan Campus, a modern and innovative hub bringing together 35 WPP agencies and 2,000 people into a single location.


YouTube to generate over $280 million in revenue in 2021 from US premium subscribers
22-09-2021 | 17:30:00
YouTube Premium is starting to generate sustainable revenues from its paid ad-free subscription services. It took more than six years since relaunch to see significant growth.


Opera partners with DanAds to launch self-serve advertising platform
22-09-2021 | 17:24:06
Opera has announced the launch of its self-serve advertising platform Opera Ad Manager, powered by DanAds, a customizable and scalable self-serve ad tech infrastructure for tier1 publishers.


[eMarketer] Lack of affordable devices keeps 3.4 billion people from connecting to nearby mobile networks
22-09-2021 | 17:11:59
The Broadband Commission for Sustainable Development’s 2021 State of Broadband report found that 3.7 billion people are not connected to the net—even though 85% of them live within range of a mobile network.


Dentsu International to mobilize 10,000 young creatives to help cut food waste
21-09-2021 | 13:00:00
Dentsu International has announced the launch of its first global ‘Rise Up’ Challenge to upskill 10,000 young people in digital media and creative communications and showcase their best campaign ideas to inspire consumers to drastically reduce their food waste.  


Geometry Ogilvy Japan appoints Mary Lee to lead experience practice
20-09-2021 | 11:00:00
Geometry Ogilvy Japan, a VMLY&R COMMERCE company, has announced the appointment of Mary Lee in a leadership role for their growing experience practice.


First global standards to ensure responsible marketing of alcohol by social media influencers launched
20-09-2021 | 10:30:00
The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors.


New IPA survey reveals industry’s marketing effectiveness levels
20-09-2021 | 10:15:00
The IPA Effectiveness Culture Monitor defines marketing effectiveness as: "The process of improving business performance from marketing activities, made easier and more impactful by people, technology, and a strong and clear focus."


IRI launches new lift measurement solution for Facebook
17-09-2021 | 12:49:07
IRI®, a fast-growing global technology company in innovative solutions and services for consumer, retail and media companies, has announced the launch of IRI Lift™ for Facebook, which will enable CPG manufacturers and retailers to measure the offline sales impact of their advertising campaigns across Facebook and Instagram.


VideoAmp becomes Facebook multi-touch attribution measurement partner
17-09-2021 | 12:35:06
Software and data platform, VideoAmp, has announced their official status as a Facebook multi-touch attribution measurement partner.


Smartly.io enhances creative production, streamlines workflows for social advertising
17-09-2021 | 12:19:51
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced upgrades to its Creative Editor experience with unified workflows across creative formats.


[eMarketer] Over 80 per cent of retail and food services ordered online will be paid via cards
17-09-2021 | 12:14:00
Since the start of our forecast period in 2014, there has been a shift toward card-based payments.


Nielsen, PubMatic partnership redefines how marketers transact on audience data
16-09-2021 | 15:52:26
Nielsen and PubMatic have announced that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance.     


BET launches studio targeting black content creators
16-09-2021 | 15:48:37
BET, a unit of ViacomCBS has launched BET Studios, an unprecedented studio venture that offers equity ownership for Black content creators.



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