News

03-09-2020 10:39:00 | Door: Administrator | Hits: 289458 | Tags:

Hivestack launches research division on programmatic media activation in the metaverse
13-05-2022 | 08:20:22
Hivestack, the world's independent programmatic digital out of home (DOOH) ad tech company, has announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse.


Alchimie partners with LG Channels to bolster its footprint in Europe on the AVOD and FAST markets
13-05-2022 | 08:16:07
In the same logic as its partnership with Samsung TV Plus, several million LG Smart TV users in Germany, the UK, France, Spain and Italy now have free access to 23 channels distributed by Alchimie.


[eMarketer] Google brings back Wallet and boosts security with virtual card solution
13-05-2022 | 08:11:42
Google relaunched its Wallet app across most markets and introduced virtual cards for online shopping, per a press release.


Carlsberg launches new global campaign with Danish actor Mads Mikkelsen
12-05-2022 | 12:22:05
For the first time, the brand tells the story about the contributions of the Carlsberg Foundations – one of the world’s oldest industrial foundations.


DPG Media becomes co-owner of new streaming platform Whisper
12-05-2022 | 12:19:06
Whisper is a partnership between, among others, Dutch publishers and bookshops, linking a large network of writers, columnists, journalists, reviewers and booksellers.


iO launches marketing traineeship targeting young professionals
12-05-2022 | 12:15:38
After the two years, the trainees will have the opportunity to continue to grow within the organisation, in their chosen specialism. With this initiative, iO is putting its credo 'infinite opportunities' in the spotlight.


Esports industry to bring in $1.4 billion In revenues in 2022, report
12-05-2022 | 12:06:57
This amount represents a 22% annual growth in the eSports industry.


[eMarketer] Spotify is the digital audio platform of choice in the US
12-05-2022 | 12:03:21
About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021.


Podcast advertising effectiveness is soaring, survey
11-05-2022 | 09:35:41
Seventy five percent of podcast listeners were happy with the purchase they had made from podcast ads, a study from Voices has shown.


IPA and ISBA launch Pitch Positive Pledge to improve pitching behaviours among advertisers
11-05-2022 | 09:32:41
The IPA and ISBA have launched their much-anticipated Pitch Positive Pledge, a joint initiative that seeks to improve the behaviours of agencies and advertisers around pitching for the benefit of its people, the planet and profit.


[eMarketer] TikTok to surpass YouTube in US
11-05-2022 | 08:58:07
Time spent scrolling through TikTok has been growing fast, and the app is notorious for pulling users in.


Publicis Groupe acquires e-commerce platform Profitero
10-05-2022 | 10:00:40
Profitero’s solutions provide actionable insights and product visibility to more than 4,000 brands and 70 million products on more than 700 retailer websites, in over 50 countries every day. 


Crypto exchange platform Bitvavo partners with DEPT to launch first-ever brand campaign
10-05-2022 | 09:56:21
After a pitch trajectory, DEPT won the business and started developing a new brand positioning and an introduction campaign of epic proportions as Bitvavo’s new lead agency.


Cameo and Snapchat introduce advertiser progrramme
10-05-2022 | 09:53:00
Cameo for Business is partnering with Snap to create the Snap x Cameo Advertiser Programme, which offers Snapchat brand partners access to Cameo stars creating highly-performant short-form advertising content.


Italian manufacturer Piaggio selects Publicis Groupe Belgium as media agency
10-05-2022 | 09:44:00
Piaggio is a world-renowned Italian manufacturer, based in Pontedera, near Pisa, that produces engines as well as motorcycles, scooters and mopeds. Piaggio is notably the inventor of the scooter, the famous Vespa.


[eMarketer] 3G phaseout could speed up transition to 5G
10-05-2022 | 09:10:30
3G networks, which were introduced in 2021, took cellphones beyond voice calls and text messages and into an era of wireless data, GPS, mobile apps, and mobile messaging


Veritonic launches audio-first attribution solution to measure ad performance across apps
09-05-2022 | 11:09:06
Veritonic, the industry’s comprehensive audio research and analytics platform, has launched its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device.


Europe’s social commerce industry to reach $4.2 billion by 2028, report
09-05-2022 | 11:03:20
The growing interaction of consumers with brands on social media platforms, coupled with shopping functionalities offered by Facebook, Instagram, and TikTok, have supported the rise of social commerce in Europe


Pandemic and inflation have changed consumer expectations of brands, UK marketers warn
09-05-2022 | 11:00:43
New research from the Chartered Institute of Marketing (CIM) reveals that the majority of marketers (59%) are finding it harder to predict the fast-changing consumer priorities following the pandemic, and this is causing concern over the future of the brands they represent.


The Trade Desk adds more publishers to OpenPath initiative connecting them with advertisers
09-05-2022 | 10:57:58
Publishers including BuzzFeed, Los Angeles Times, Forbes, Mediavine and Red Ventures, whose publishing brands include Healthline Media and CNET, have now joined the initiative.



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