News

03-09-2020 10:39:00 | Door: Administrator | Hits: 39200 | Tags:

[eMarketer] Shopify scales global e commerce operations with innovative tools
16-09-2021 | 15:44:02
Shopify is scaling up its international ecommerce operations with two recent developments.


Intracto Group rebrands as iO
15-09-2021 | 14:44:00
In the latest growth trajectory, Intracto Group - now iO - has brought together more than 25 strong agencies in recent years, uniting forces to take their clients’ communication and digital transformation to a higher level.


[eMarketer] Adoption of mobile messaging apps soars
15-09-2021 | 14:14:24
Mobile messaging app adoption accelerated in 2020, particularly in the early months of the pandemic, as housebound consumers sought out ways to stay connected with friends and family.


WPP appoints new creative, data and regional leadership to its team supporting Ford
10-09-2021 | 14:57:32
WPP has announced several senior executive appointments to strengthen further its leadership team servicing Ford Motor Company.


Essence announces Richard Hartell as new Global Chief Client Officer for Google
10-09-2021 | 14:55:22
Essence has announced that Richard Hartell has joined the agency as the new Global Chief Client Officer, overseeing the agency’s long-standing relationship with Google.


LG Ads introduces personalized Smart TV Platform, River OS
10-09-2021 | 14:48:50
River OS is built for ultimate personalization, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features at affordable price points.


Intracto Group acquires e-commerce agency We Provide
09-09-2021 | 15:39:14
The agency consists of over 40 team members, supporting clients in their online sales both in terms of strategy and implementation. Thanks to this joint step the e-commerce knowledge within Intracto Group takes a giant leap forward.


Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
09-09-2021 | 15:31:24
Four more major multinational companies have signed up to the World Federation of Advertisers’ Planet Pledge, a global commitment to making their marketing teams a force for positive change both internally and with the consumers who buy their products and services.


Microsoft renews global contract with Xandr
09-09-2021 | 09:55:00
Xandr has announced the renewal of a global contract with Microsoftwhich sees the extension of existing technology solutions, the introduction of new ventures and follows over ten years of successful partnership. 


Media.Monks merges with Cashmere, expanding creative and culture capabilities
08-09-2021 | 16:35:10
S4Capital, the tech-led, new age/new era digital advertising and marketing services company, has announced a merger between Cashmere and Media.Monks, which significantly expands the capabilities of both its content practice in the USA and global cultural strategy.


Capability gaps creating significant challenges for large advertisers, WFA research
08-09-2021 | 16:28:34
Large multinationals are still facing big challenges on delivering their media aspirations even as the function becomes more important, according to new research by WFA in conjunction with Ebiquity.


dentsu international and Malaria No More UK launch latest component to the Zero Malaria campaign
08-09-2021 | 16:25:16
Dentsu’s global creative experience agency, Isobar, created the new AR Instagram filter to mark World Mosquito Day 2021.


[eMarketer] US businesses explore innovative payment options post pandemic
08-09-2021 | 16:20:03
US B2B payments declined slightly faster than expected in 2020 at -7.1% as opposed to -4.9% for an actual sales value of $25.539 trillion in 2020.


De Beers appoints Havas Media Group as global media agency
07-09-2021 | 16:28:54
The business will be run out of Havas Media Group UK’s luxury international unit, which also handles other prestigious luxury clients including Hermès, Credit Suisse and Fabergé.


InMobi appoints Philip Gale as Head of Agency Development for Europe
07-09-2021 | 16:23:09
InMobi, a provider of marketing and monetization technologies that fuel industries around the world, has announced that Philip Gale has joined its team as Head of Agency Development, Europe.


[eMarketer] Smartphone shipments to hit 1.37 billion in 2021 driven by premium 5G handsets
07-09-2021 | 16:16:56
An estimated 1.37 billion smartphones will ship in 2021, and 570 million of them will be 5G-ready, according to an analysis by IDC.


Publicis Groupe appoints Sylvie Ouziel as CEO of Shared Platforms
02-09-2021 | 17:18:57
In this role, she will be responsible for: Re: Sources, Publicis’ 5000-strong global shared service backbone that builds consistency and synergies across the Groupe’s tools and systems, in support of its country-led model.


Entravision Communications acquires Cisneros Interactive
02-09-2021 | 17:12:10
With this full acquisition, Entravision will further position the combined platforms and service portfolio to be one of the largest premier global digital advertising solutions companies.


Dentsu international appoints Victoria Livingstone as EMEA Chief People Officer
02-09-2021 | 17:08:36
Dentsu international, the global media and digital marketing communications company, has appointed Victoria Livingstone as the Chief People Officer to bolster organisational effectiveness across EMEA. 


[eMarketer] The number of US paid digital audio subscribers on an upward trajectory
02-09-2021 | 17:04:29
The number of paid digital audio subscribers in the US is set to reach 121.9 million this year, up 11% over 2020's total according to a forecast by eMarketer.



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