03-09-2020 10:39:00 | Door: Administrator | Hits: 466763 | Tags:

Accenture completes acquisition of SKS Group 
21-02-2023 | 10:05:13
The acquisition further expands Accenture’s technology, consulting and regulatory services capabilities, while enhancing its ability to serve specialized banks

Telenor Norway to accelerate digital transformation with support from Accenture
21-02-2023 | 10:02:00
The initiative is an important step in Telenor’s journey to become a software and product driven company and will enable improved customer experiences and revenue growth.

[Vacancies] Azerion has a position for a Sales Account Manager - London
20-02-2023 | 08:20:00
Azerion is directly looking for a Sales Account Manager in London, UK

WPP partners with Stripe to expand commerce and payments solutions for brands
17-02-2023 | 11:48:06
With this announcement WPP is now a Consulting Partner within the Stripe Partner Ecosystem (SPE), a program which provides a comprehensive package of resources and access to industry-leading consulting firms.

Kantar renews Danish radio audience measurement contract
17-02-2023 | 11:40:57
After a competitive tender process, the Danish broadcasters DR, Bauer Media, Danske Medier and Radio 4, have announced the appointment of Kantar for the continued measurement of radio audiences in Denmark until at least 2028.

Kochava announces acquisition of Machine Advertising
17-02-2023 | 11:38:15
Kochava, the real-time data solutions company for omni-channel attribution and measurement, has announced that it and Machine Advertising have agreed to terms for the acquisition of Machine Advertising, a player in app marketing technology.

Nielsen and MMS announce expansion of cross-media measurement service in Sweden
16-02-2023 | 11:20:00
Nielsen, a global player in audience measurement, data and analytics and the Swedish Joint Industry Committee MMS – Mediamätning i Skandinavien AB, have announced the expansion of the cross-media measurement service, also referred to as total measurement.

ITV AdVentures Invest launches two new startup TV advertising campaigns
16-02-2023 | 11:15:00
ITV AdVentures Invest, the company’s Media for Equity division, has partnered with two startup companies, LiveLink and Syrona Health, to launch their first ever TV advertising campaigns as part of ITV’s partnership with Google Startup’s Black Founders Fund.

DoubleVerify unlocks CTV viewability for advertisers with first-to-market solution
15-02-2023 | 17:53:30
This expansion of viewability enables advertisers to measure delivery of the DV Authentic Ad™ – a proprietary, MRC-accredited metric that ensures consistent media quality across environments – on CTV.

LiveOne’s PodcastOne launches gamification across network
15-02-2023 | 17:48:13
Powered by VersusGame, PodcastOne has launched MiniGames on their platform, enabling their listeners to watch and answer prediction and opinion-based questions to win rewards.

[eMarketer] What were the most downloaded social media apps in 2022?
15-02-2023 | 17:28:00
Meta gained a strong hold over the US social media app rankings last year, with Instagram, WhatsApp, Messenger, and Facebook all boasting the highest numbers of downloads.

[eMarketer] How user behavior is changing on social media and digital video in the UK
15-02-2023 | 17:22:24
While overall social network user numbers are rising slowly in the UK, there’s much greater movement in terms of the platforms being used.

AiAdvertising uncovers ChatGPT’s commercial applications in adtech
14-02-2023 | 16:20:13
AiAdvertising, Inc., a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today's marketing leaders, has become the first to uncover ChatGPT’s commercial applications in AdTech.

[eMarketer] Twitter enters the ad revenue-sharing race
14-02-2023 | 15:00:56
To be eligible, creators must subscribe to Twitter Blue Verified, Twitter’s $8-per-month subscription service that gives users a blue checkmark next to their account name, among other perks.

Grandi Stazioni Retail and Hivestack partner for programmatic digital out of home in Italy
09-02-2023 | 13:25:03
Grandi Stazioni Retail DOOH inventory is now also available to local and global advertisers via the Hivestack SSP.

Entravision expands Meta partnership with new representation in Iceland
09-02-2023 | 13:15:40
Entravision will provide support, training, lines of credit and local billing to advertisers in the Icelandic market, thereby enabling them to further their business growth.

Nearly half of all consumers likely to engage with enhanced CTV ad formats, report
09-02-2023 | 13:10:45
Enhanced CTV ads include those that use dynamic QR codes, change messaging based on time of day, are location specific or use weather to trigger relevant creative.

LoopMe announces global hires amid continued revenue growth
09-02-2023 | 13:07:31
LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced new hires on the heels of significant revenue growth.

[eMarketer] Driven by ChatGPT, Microsoft and Google debut the next generation of search
09-02-2023 | 12:47:38
Google entered the chatbot market on Monday with the unveiling of Bard, a clear response to ChatGPT which will launch in the near future and allow users to search via a conversational interface.

Nielsen launches Ad intel service in France
08-02-2023 | 12:45:00
Nielsen’s Ad Intel service provides detailed advertiser-level media spend and creative information enabling advertisers, agencies, publishers and ad platforms to monitor ad activity across TV, radio, digital, social, print, out of home and cinema.

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