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The development represents a significant shift in strategy for Meta, which spent much of the past two years focused on making ecommerce a priority.

Market dynamics are forces that impact the prices and behaviors of the Global Web Real-Time Communication Market stakeholders.

 Following the success of last year's campaign, Usain, the world's fastest man, will once again feature as the face of Epson's EcoTank in a new through-the-line campaign to promote its cost saving printer and ReadyPrint ink subscription service.

The report also revealed that smaller advertisers continue to struggle with the increasing complexity of cross-channel advertising.

Among US podcast ads, pre-roll spots generated about 5% more website visits during Q2 than those in the middle of an episode.

Two Bulls, an award-winning digital product studio based in Australia, has joined DEPT, one of the fastest-growing digital agencies in the world.

Dentsu Group Inc. has announced its transition to a new globally integrated leadership structure designed to accelerate its business transformation and promote operational excellence.

The survey results highlight strong growth of podcast listening in India and the effectiveness of podcast advertising to drive brand and product recall.

That said, billboards’ share decreased by 9 percentage points with that money going to transit as commuters return to buses and trains.

Annual revenues generated by in-house advertising and partnership programs at Ontario International Airport (ONT) doubled to $1.6 million in the past 18 months, and the trend is expected to continue as demand for air travel in Southern California surges.

More retailers are investing in automation and artificial intelligence to streamline operations and reduce costs.

The 155-strong business will join the Wunderman Thompson global network, complementing its well-established commerce and marketing services teams in Northern Europe.

Kantar, the global marketing data and analytics company, has announced the sale of Kantar Public to Trilantic Europe, a pan-European private equity firm focused on mid-market transactions, is complete. 

Snap’s layoffs are a precursor to a wider restructuring plan. CEO Evan Spiegel indicated in May that the company would cut back on recruiting and “find significant cost reductions.”

Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields.

Events.com's global platform helps event planners create memorable in-person, hybrid, and virtual event experiences. The combination will provide a one-stop-shop for event discovery, ticketing, sponsorship, marketing, and management.

T-Mobile is launching an offer to help small businesses get more value without any extra cost. In collaboration with Canva and Meta, T-Mobile is giving all eligible small business customers Canva Pro on Us through the end of the year, along with $200 of free advertising on Facebook and/or Instagram.

Companies are spending on technology that will allow them to gather and store their own data, access information to make decisions, and act as needed.

Fiverr International Ltd, the company that is revolutionizing how the world works together, has announced a partnership with Shutterstock to integrate its vast content of licensed assets on its platform.

This multi-party identity management and data collaboration solution makes privacy-enhanced audience creation and data enrichment a reality for partners across the brand, agency, and publisher world.