News

03-09-2020 10:39:00 | Door: Administrator | Hits: 289421 | Tags:

[eMarketer] Meta faces Facebook’s real-world problems
09-05-2022 | 10:53:27
After its monumental rebranding and metaverse pivot, the company formerly known as Facebook was bullish on all things VR. Its enthusiasm was contagious


[Vacancy] DPG Media is looking for a Scrum Master - Volkskrant | Trouw | Parool | Libelle
09-05-2022 | 09:14:21
DPG Media is directly looking for a Scrum Master - Volkskrant | Trouw | Parool | Libelle


[Vacancy] DPG Media is looking for a Scrummaster
09-05-2022 | 09:07:21
DPG Media is directly looking for a Scrummaster


Havas Media partners with the Institute of Advertising Ethics to offer ethics certification to global staff and clients
06-05-2022 | 09:00:41
Havas Media Group has become the first agency to offer the Institute of Advertising Ethics’ (IAE) Certified Ethical Advertising Executive (CEAE) course to staff and clients globally at no cost.


WPP and Epic Games to accelerate innovation for clients in the metaverse
06-05-2022 | 08:57:03
WPP and Epic Games, the interactive entertainment company and developer of Fortnite and Unreal Engine, have announced a new partnership to help WPP agencies deliver a new era of digital experiences for brands in the metaverse.


MiQ makes end-to-end carbon neutral digital advertising campaigns a reality
06-05-2022 | 08:50:51
This new offering, powered by Scope3 – the source of truth for supply chain emissions data – delivers the ability to measure, report, reduce, and offset carbon emissions across the supply chain, helping customers make carbon-aware decisions regarding their digital advertising spend.


Smartly.io joins TikTok marketing partner programme offering ad performance at scale
06-05-2022 | 08:47:27
Smartly.io is now badged as both an official Creative Partner and a Campaign Management Partner for TikTok.


Cooler Screens and Place Exchange connect brands with programmatic in-store advertising
06-05-2022 | 08:43:37
Cooler Screens, which is creating the world's largest in-store digital media, marketing, and merchandising platform, is partnering with Place Exchange, a programmatic technology platform, to reach consumers more effectively at their moment of truth.


[eMarketer] Ecommerce isn't the saving grace Meta needs
06-05-2022 | 08:01:16
Still, the massive user bases of Meta’s social networks are seen as an ecommerce advantage.


DEPT acquires growth marketing agency 3Q Digital
05-05-2022 | 09:42:33
Together, DEPT and 3Q Digital will have 3,000 specialists that will support pver  65 languages and campaign experiences in more than 180 markets.


IRI partners with TikTok to provide granular media measurement solutions for advertisers
05-05-2022 | 09:31:12
Through this partnership, IRI will incorporate TikTok's aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix.


DoubleVerify earns accreditation for independent third-party viewability reporting on YouTube
05-05-2022 | 09:27:36
YouTube is a critical channel for advertisers to reach their audiences.


InfoSum and The Trade Desk to power privacy-centric activation of advertiser first-party data
05-05-2022 | 09:23:36
The partnership and integration will bring together two companies focused on the future of privacy, security, interoperability, and open marketplaces.


[eMarketer] PayPal plans digital wallet engagement booster as growth slows
05-05-2022 | 08:58:03
The company added 2.4 million accounts to end the quarter with 429 million active users. Growth was well below the 9.8 million accounts added in Q4, when new users from its Paidy acquisition bolstered numbers.


Quantcast and MediaCom partner to fill skills gap and advertising talent pipeline
04-05-2022 | 09:55:38
Quantcast, a global advertising technology company, has announced a first-of-its-kind partnership with GroupM's MediaCom, whereby MediaCom guarantees qualified applicants who earn a Quantcast Academy certification an interview for open roles at MediaCom.


WPP expands into end-to-end ecommerce with the launch of 'Everymile'
04-05-2022 | 09:52:32
WPP has launched ‘Everymile’ – expanding its offer with a new fully managed service that will provide brands with an outsourced direct-to-consumer (DTC) ecommerce solution.


iO wins Belgian healthcare company La Mutualité Chrétienne’s digital pitch
04-05-2022 | 09:44:00
The full-service agency thus becomes the trusted partner with the mission to accelerate the digitalisation and the performance approach of La Mutualité Chrétienne. ​


Xandr enables multiple TV currencies for data-driven linear campaigns
04-05-2022 | 09:36:32
 This capability will enable customers to seamlessly activate their preferred viewership or engagement data currency for data-driven linear campaigns using Xandr’s buy and sell-side advanced TV platforms, Invest TV and Monetize TV.


WPP appoints Kyoko Matsushita as CEO in Japan
04-05-2022 | 09:33:09
In this new role, Kyoko will be responsible for WPP’s business in Japan, strengthening its collective capabilities and bringing together people and resources on behalf of clients.


[Vacancy] Global is looking for a Social Media Editor Radio X - London
03-05-2022 | 12:39:11
Global is directly looking for a Social Media Editor Radio X - London



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