News

The acquisition further expands Accenture’s technology, consulting and regulatory services capabilities, while enhancing its ability to serve specialized banks

The initiative is an important step in Telenor’s journey to become a software and product driven company and will enable improved customer experiences and revenue growth.

Azerion is directly looking for a Sales Account Manager in London, UK

With this announcement WPP is now a Consulting Partner within the Stripe Partner Ecosystem (SPE), a program which provides a comprehensive package of resources and access to industry-leading consulting firms.

After a competitive tender process, the Danish broadcasters DR, Bauer Media, Danske Medier and Radio 4, have announced the appointment of Kantar for the continued measurement of radio audiences in Denmark until at least 2028.

Kochava, the real-time data solutions company for omni-channel attribution and measurement, has announced that it and Machine Advertising have agreed to terms for the acquisition of Machine Advertising, a player in app marketing technology.

Nielsen, a global player in audience measurement, data and analytics and the Swedish Joint Industry Committee MMS – Mediamätning i Skandinavien AB, have announced the expansion of the cross-media measurement service, also referred to as total measurement.

ITV AdVentures Invest, the company’s Media for Equity division, has partnered with two startup companies, LiveLink and Syrona Health, to launch their first ever TV advertising campaigns as part of ITV’s partnership with Google Startup’s Black Founders Fund.

This expansion of viewability enables advertisers to measure delivery of the DV Authentic Ad™ – a proprietary, MRC-accredited metric that ensures consistent media quality across environments – on CTV.

Powered by VersusGame, PodcastOne has launched MiniGames on their platform, enabling their listeners to watch and answer prediction and opinion-based questions to win rewards.

Meta gained a strong hold over the US social media app rankings last year, with Instagram, WhatsApp, Messenger, and Facebook all boasting the highest numbers of downloads.

While overall social network user numbers are rising slowly in the UK, there’s much greater movement in terms of the platforms being used.

AiAdvertising, Inc., a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today's marketing leaders, has become the first to uncover ChatGPT’s commercial applications in AdTech.

To be eligible, creators must subscribe to Twitter Blue Verified, Twitter’s $8-per-month subscription service that gives users a blue checkmark next to their account name, among other perks.

Grandi Stazioni Retail DOOH inventory is now also available to local and global advertisers via the Hivestack SSP.

Entravision will provide support, training, lines of credit and local billing to advertisers in the Icelandic market, thereby enabling them to further their business growth.

Enhanced CTV ads include those that use dynamic QR codes, change messaging based on time of day, are location specific or use weather to trigger relevant creative.

LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced new hires on the heels of significant revenue growth.

Google entered the chatbot market on Monday with the unveiling of Bard, a clear response to ChatGPT which will launch in the near future and allow users to search via a conversational interface.

Nielsen’s Ad Intel service provides detailed advertiser-level media spend and creative information enabling advertisers, agencies, publishers and ad platforms to monitor ad activity across TV, radio, digital, social, print, out of home and cinema.