News

03-09-2020 10:39:00 | Door: Administrator | Hits: 382536 | Tags:

[eMarketer] Instagram pivots away from social commerce to sharpen its focus on advertising
08-09-2022 | 12:00:00
The development represents a significant shift in strategy for Meta, which spent much of the past two years focused on making ecommerce a priority.


Global web real-time communication market to reach $57 billion by 2027, report
08-09-2022 | 12:00:00
Market dynamics are forces that impact the prices and behaviors of the Global Web Real-Time Communication Market stakeholders.


Epson and Usain Bolt renew partnership to promote cartridge-free printing across Europe
07-09-2022 | 16:42:30
 Following the success of last year's campaign, Usain, the world's fastest man, will once again feature as the face of Epson's EcoTank in a new through-the-line campaign to promote its cost saving printer and ReadyPrint ink subscription service.


Advertisers are leveraging top sources for app downloads, report
07-09-2022 | 16:38:14
The report also revealed that smaller advertisers continue to struggle with the increasing complexity of cross-channel advertising.


[eMarketer] Earlier podcast spots mean more site visits
07-09-2022 | 16:33:10
Among US podcast ads, pre-roll spots generated about 5% more website visits during Q2 than those in the middle of an episode.


Dept acquires Australian digital product studio Two Bulls
06-09-2022 | 15:40:02
Two Bulls, an award-winning digital product studio based in Australia, has joined DEPT, one of the fastest-growing digital agencies in the world.


Dentsu Group plans shift to a globally integrated leadership structure to accelerate growth
06-09-2022 | 15:21:49
Dentsu Group Inc. has announced its transition to a new globally integrated leadership structure designed to accelerate its business transformation and promote operational excellence.


Triton Digital unveils podcast advertising effectiveness study
06-09-2022 | 15:17:36
The survey results highlight strong growth of podcast listening in India and the effectiveness of podcast advertising to drive brand and product recall.


[eMarketer] Billboards top out-of-home ad spend but are losing share
06-09-2022 | 15:05:02
That said, billboards’ share decreased by 9 percentage points with that money going to transit as commuters return to buses and trains.


Ontario International Airport doubles in-house advertising and partnership revenues during pandemic
05-09-2022 | 12:15:00
Annual revenues generated by in-house advertising and partnership programs at Ontario International Airport (ONT) doubled to $1.6 million in the past 18 months, and the trend is expected to continue as demand for air travel in Southern California surges.


[eMarketer] Retailers turn to AI to overcome staffing, supply chain challenges
05-09-2022 | 12:00:00
More retailers are investing in automation and artificial intelligence to streamline operations and reduce costs.


WPP acquires Dutch ecommerce consultancy firm Newcraft
02-09-2022 | 11:38:00
The 155-strong business will join the Wunderman Thompson global network, complementing its well-established commerce and marketing services teams in Northern Europe.


Kantar announces completion of sale of Kantar Public to Trilantic Europe
02-09-2022 | 11:30:00
Kantar, the global marketing data and analytics company, has announced the sale of Kantar Public to Trilantic Europe, a pan-European private equity firm focused on mid-market transactions, is complete. 


[eMarketer] Layoffs at Snap could compromise its AR aspirations
02-09-2022 | 11:15:00
Snap’s layoffs are a precursor to a wider restructuring plan. CEO Evan Spiegel indicated in May that the company would cut back on recruiting and “find significant cost reductions.”


Loop Media partners With Hivestack to expand advertising business
01-09-2022 | 13:38:00
Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields.


Events.com acquires Evensi, a network for discovering and marketing events
01-09-2022 | 13:25:48
Events.com's global platform helps event planners create memorable in-person, hybrid, and virtual event experiences. The combination will provide a one-stop-shop for event discovery, ticketing, sponsorship, marketing, and management.


T-Mobile launches Canva Pro + Facebook Advertising offer targeting small businesses
01-09-2022 | 13:21:13
T-Mobile is launching an offer to help small businesses get more value without any extra cost. In collaboration with Canva and Meta, T-Mobile is giving all eligible small business customers Canva Pro on Us through the end of the year, along with $200 of free advertising on Facebook and/or Instagram.


[eMarketer] US marketing technology set to surpass $20 billion for the first time ever
01-09-2022 | 12:29:25
Companies are spending on technology that will allow them to gather and store their own data, access information to make decisions, and act as needed.


Fiverr partners with Shutterstock to connect customers and freelancers to licensed assets
31-08-2022 | 12:21:00
Fiverr International Ltd, the company that is revolutionizing how the world works together, has announced a partnership with Shutterstock to integrate its vast content of licensed assets on its platform.


Neustar partners with InfoSum to pave the way for the privacy-first advertising future
31-08-2022 | 12:14:54
This multi-party identity management and data collaboration solution makes privacy-enhanced audience creation and data enrichment a reality for partners across the brand, agency, and publisher world.



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