Verizon Media has announced the launch of OTT Smart Auction, a header bidding-like solution for OTT publishers.
Programmatic trading channels for WFA Members account for more than two fifths of global digital media investment, up from 16 per cent in 2016.
World’s largest kiwifruit marketer Zespri International Limited has selected an interdisciplinary team of WPP agencies as its global Agency of Record (AOR) to deliver its brand proposition.
Media and entertainment company for young women Refinery29 has announced that digital pioneer and thought leader Simone Oliver will join as Global Editor-in-Chief, starting September 30, 2020.
UK's curated audio platform for journalism Curio closes $9m Series A funding for international expansion
Curio, the premium audio platform with a curated library of expert journalism, closed a $9 million Series A round led by Earlybird. Draper Esprit, Cherry Ventures, and Horizons Ventures also took part in the investment.
Heineken has entered the Peruvian beer market through the acquisition of local beer brand Tres Cruces and the incorporation of its local operating team in Lima.
Hearst has announced that Asad Syrkett has been appointed editor-in-chief of the U.S. edition of ELLE DECOR, leading content strategy across the brand’s print and digital platforms.
Clear Ads, Amazon's advertising demand side platform agency is currently dominating the Demand Side Platform (DSP) business in the UK.
InviteDesk, developer of event marketing software, has increased its capital by more than €500 thousand. With InviteDesk, companies increase their return on investment (ROI) from event marketing.
rlaxx TV, the new European Advertising-based Video on demand (AVoD) service, is now available in Germany and the United Kingdom on smart TVs by Blaupunkt, Hisense, Hitachi, JVC, Medion, Metz, Sharp, Telefunken, Toshiba and Vestel.
The Coca-Cola Company has joined the International Paralympic Committee (IPC)’s roster of Worldwide Paralympic Partners.
Large global companies are rapidly expanding the scale of their in-house creative agencies, particularly for digital content, according to new research undertaken by the WFA and The Observatory International.
QuadSAT, a Danish company that is revolutionizing test and measurement of satellite antennas, announced has closed a €2 million Pre-Series A Investment, the largest venture investment in a Danish drone tech company in history.
reciTAL, a Paris-based AI start-up specializing in Document Intelligence solutions, is raising € 3.5 million for the first time with the Breega investment fund.
As part of modernizing its marketplace and creating a more streamlined experience for customers, eBay is expanding its management of payments to France, Italy and Spain in the first quarter of 2021.
Demodesk has raised $8 million in the latest Series A funding round, led by Balderton Capital with participation from Target Global, to scale the platform that has revolutionized screen-sharing for great customer conversation.
Global marketing communications agency, Wunderman Thompson, a subsidiary of WPP, has acquired French customer experience consultancy firm Velvet Consulting.
Global fashion and luxury media brand ELLE has announced a partnership with MAGNUM Ice cream for the publication of its annual celebration of new leaders and game-changers dubbed The ELLE List 2020.
Sandbox, an operating platform for digital educational products and services has announced that it has acquired Teachit, a UK-based teacher resource provider from education charity AQA.
Efforts to improve the early detection of cancer have received a significant boost with a £2.4 million funding deal to support the further development of innovative testing technology.