News

03-09-2020 10:39:00 | Door: Administrator | Hits: 382507 | Tags:

Organización Radial Olímpica selects Triton Digital to optimize audio streaming
31-08-2022 | 12:11:06
Organización Radial Olímpica will leverage Triton Digital’s audio streaming solutions to better generate content of interest to its audience, delivering an optimal listening experience across all platforms and devices, and creating bonds of loyalty with listeners.


[eMarketer] TikTok presents a playground for creator marketing
31-08-2022 | 11:32:16
This type of content, which is relatively inexpensive but requires original content in addition to creator content, ranks lower with small and large businesses.


Value of the top 100 most valuable Chinese brands exceeds $1.24 trillion, report
30-08-2022 | 15:00:53
Kantar BrandZ’s Top 100 Chinese Brands 2022 has, for the second year in succession, surpassed the monumental $1 trillion mark, reaching $1.24 trillion in overall brand value, in what has been a uniquely challenging year for China, and the rest of the world.


Sam Edelman debuts its fall/winter 2022 campaign featuring supermodel Naomi Campbell
30-08-2022 | 14:50:40
Sam Edelman, the contemporary lifestyle brand behind some of the world’s most iconic footwear, debuted its Fall/Winter 2022 campaign starring supermodel Naomi Campbell.


ANTHYM Technologies partners with Publica's ad server to create advanced CTV advertising experience
30-08-2022 | 14:41:17
Publica, a Connected TV (CTV) ad server owned by Integral Ad Science has announced a partnership with ANTHYM Technologies, a coalition of free, ad-supported streaming TV platforms.


[eMarketer] Sony’s mobile game acquisition is an opportunity for in-game ads
30-08-2022 | 14:10:01
Sony has acquired European mobile game developer Savage Games, expanding its presence beyond gaming consoles to mobile devices.


[eMarketer] Influencer marketing dollars flow to TikTok
29-08-2022 | 11:30:00
This year, TikTok’s share will reach 15.5%, beating Facebook’s 14.8%. Instagram will remain on top with 44.7%.


The worldwide event services industry to reach $1.3 billion by 2031, report
29-08-2022 | 10:30:00
Growth of the global event services market is driven by surge in frequency of conducting corporate meetings, inductions, conferences, exhibitions, music concerts, and sports events.


Nielsen enhances digital content audience measurement in Australia with Identity System
26-08-2022 | 09:58:54
Nielsen has reaffirmed and intensified its commitment to independent, digital audience content measurement, with the announcement of its enhanced Digital Content Ratings Solution (DCR), powered by Identity System.


Global advertising spend to reach $880 billion this year, WARC forecast
26-08-2022 | 09:52:00
Taken together, the new forecasts represent a reduction of almost $90bn in growth potential for the global advertising market this year and next.


[eMarketer] Why brands work with creators
26-08-2022 | 09:46:28
More than 60% of US social media marketers partner with creators primarily to increase engagement, and roughly the same share do so to reach new audiences.


Marketers are leveraging influencers for brand awareness and engagement, report
25-08-2022 | 09:31:00
impact.com, the partnership management platform, in partnership with WARC, an international marketing intelligence company, has released an in-depth research report on the rapidly evolving brand-influencer dynamic.


Serviceplan Group launches production entity to meet brands’ evolving needs
25-08-2022 | 09:20:54
Independent agency group Serviceplan is bundling its potential in the new entity Serviceplan Make to create a unique service for clients, brands and products.


[eMarketer] TikTok dips into local content with a ‘Nearby’ video feed
25-08-2022 | 09:12:32
TikTok is going local with a new “Nearby” video feed on the For You page that shows videos made in your area and allows users to add location tags to content.


Havas Media Group names OpenX a preferred supply-side platform for programmatic ads
24-08-2022 | 16:30:14
Havas Media Group (HMG) North America and OpenX Technologies, Inc., a global omnichannel advertising exchange, have announced that OpenX has been named a preferred supply-side platform for programmatic advertising bought by HMG on behalf of its clients across North America.


[eMarketer] Why global smartphone demand continues to drop
24-08-2022 | 16:21:38
Nearly every smartphone maker except Samsung and Apple is reporting lower shipments in Q2 even as consumers continue to splurge on pricey phones, per Ars Technica.


DEPT named an Optimizely Enterprise Solution Partner
23-08-2022 | 11:15:54
With this programme, Optimizely, a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, identifies DEPT as a global strategic partner to accelerate its product vision.


Yahoo and Comscore partner to bring advanced brand protection, contextual solutions to CTV campaigns
23-08-2022 | 11:08:23
The Yahoo DSP will integrate with Comscore Activation™, a robust set of pre-bid inventory filters to help marketers achieve brand-safe, impactful campaign delivery across CTV inventory.


60 per cent of young people in UK consider a career in marketing, CIM survey
23-08-2022 | 10:58:00
According to young people, the profession being well paid tops the lists of reasons why they would enter the industry (37%), with good career progression coming in second (33%). Working in a creative job is in third place (28%) whilst having a role that provides transferable skills comes in fourth (25%).


MGID partners with PubMatic to enable brands reach audiences via a single platform
23-08-2022 | 10:55:00
MGID, the global advertising platform, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a new advertising partnership.



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