News

03-09-2020 10:39:00 | Door: Administrator | Hits: 289480 | Tags:

Ascend2 and Verse unveil new survey on  the state of lead conversion in marketing and sales
12-10-2020 | 11:15:00
Ascend2, a market research firm, in partnership with Verse, today unveiled a new survey of more than 250 marketing and sales professionals, The State of Lead Conversion in Marketing and Sales.


Blockchain advertising platform YOUengine set for launch early next year
09-10-2020 | 08:25:59
The Swiss headquartered new digital advertising platform, YOUengine, will launch in 5 test cities starting January 15, 2021 with a 50 city push in the works later in the year.


WPP appoints Tom Ilube CBE to the Board
06-10-2020 | 11:05:57
WPP has appointed Tom Ilube CBE to its Board as an independent Non-Executive Director with immediate effect.


Multinationals increase ad spend as business picks up post Covid, WFA report
06-10-2020 | 11:04:13
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to WFA’s latest Crisis Response Tracker.


[Vacancy] Logitech is looking for a Customer Success Manager
05-10-2020 | 09:48:00
Logitech is directly looking for a Customer Success Manager


Artificial Intelligence is the most used emerging technology by CMOs, Isobar study
01-10-2020 | 11:54:11
 Isobar’s exclusive study of over 1350 global Chief Marketing Officers, CMOs, has assessed the evolution of customer experience design in the age of Covid-19 and beyond.


Candid names Ruud Wanck as new CEO
01-10-2020 | 07:59:00
Candid, the largest independent marketing and advertising platform in the Netherlands, has named Ruud Wanck as the new CEO effective October 1 2020.


Dentsu Aegis Network rebrands to dentsu, consolidates international business
30-09-2020 | 11:46:13
Global advertising and PR company Dentsu Group Inc. has announced that its international business Dentsu Aegis Network will now operate under the dentsu brand.


Dümmen Orange appoints Debbie Rempert to head marketing and branding departments
30-09-2020 | 11:31:02
Dümmen Orange, a multinational company involved in breeding and development of cut flowers has appointed Debbie Rempert as Senior Brand Manager.


Eighteen WPP leaders recognized for championing gender diversity in the workplace
25-09-2020 | 09:42:19
Eighteen leaders across WPP have been honoured in the HERoes Women Role Model Lists 2020  for championing women in business and driving change for gender diversity in the workplace.


GroupM UK agencies attain new IAB certification on brand safety
24-09-2020 | 11:48:18
GroupM U.K., WPP’s media investment group, has announced that all five of its U.K. agencies plus GroupM U.K. and Xaxis U.K. have been awarded Gold Standard Certification 2.0 from the IAB. 


VMLY&R partners with Profitero to help brands optimize ecommerce marketing performance
22-09-2020 | 09:54:22
VMLY&R has announced a partnership with Profitero, an ecommerce analytics platform. The alliance involves a first of its kind “open ecosystem” which connects retail digital shelf analytics, media agencies and ad tech platforms.


Verizon Media and Broadsign to extend programmatic omnichannel offering
21-09-2020 | 15:47:23
Verizon Media and Broadsign have announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform.


Estée Lauder and Channel 4 partner for luxury brand’s first foray into TV partnership
21-09-2020 | 15:44:06
Channel 4 has revealed an exclusive partnership with Estée Lauder and media agency MG OMD, representing the first campaign of its kind with a broadcaster for the luxury brand.


Heineken launches new hard seltzer brand in New Zealand and Mexico
19-09-2020 | 13:07:00
Heineken has launched a hard seltzer brand dubbed, Pure Piraña, in the Mexican and New Zealand markets.


Rokt appoints Pascal Ehrsam as SVP of Marketing
19-09-2020 | 08:10:10
Rokt, a global e-commerce technology company, has announced the addition of Pascal Ehrsam as Senior Vice President of Marketing.


Dynata acquires CrowdLab to grow brands and consumer research footprint
18-09-2020 | 21:08:11
Dynata, the world’s largest first-party data and insights platform, has announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions.


Charity sector lagging behind on digital marketing skills, report
18-09-2020 | 21:06:00
New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals a significant lack of digital skills among just over 500 marketers working in the charity sector.


Seven Stones to handle St John & St Elizabeth Hospital advertising account
17-09-2020 | 15:08:00
St John & St Elizabeth Hospital has awarded its advertising account to Seven Stones.


Video ads and brand experiences lead to more purchases than ads alone, study
17-09-2020 | 09:06:00
A new study released by MAGNA, Roku, and IPG Media Lab dubbed “Valuing the Value Exchange,” demonstrates how marketers can use brand experiences that aide TV streaming content discovery.



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