News

03-09-2020 10:39:00 | Door: Administrator | Hits: 39193 | Tags:

David Droga appointed CEO and Creative Chairman of Accenture Interactive
23-08-2021 | 12:15:00
Accenture has appointed acclaimed creative icon David Droga, founder and chairman of Droga5, as Accenture Interactive’s new CEO and creative chairman, effective September 1, 2021.


TVSquared partners with AdImpact to measure reach, frequency and incremental reach for political connected TV ad campaigns
23-08-2021 | 12:00:00
TVSquared, a global company in converged TV ad measurement and attribution, has partnered with AdImpact, a provider of ad intelligence data for fast, smart decisions, to offer real-time reach, frequency and, increasingly important, incremental reach metrics for political connected TV (CTV) ad campaigns.


605 offers alternative TV viewing measurement solution for networks, agencies and brands
23-08-2021 | 10:45:00
605, a  television and cross-platform measurement, analytics and attribution company, has offered the following comment on its position as an alternative television viewing measurement solution for networks


Spotify announces stock repurchase programme of up to $1.0 billion
20-08-2021 | 13:43:15
Spotify Technology has announced that it will commence a stock repurchase program beginning in the third quarter of 2021.


Global social media advertising market poised to reach $248 billion by 2027, report
20-08-2021 | 13:39:32
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12% and 14.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13% CAGR.


Logitech and Billboard debut first ever creator-centered music chart
20-08-2021 | 13:37:49
Billboard and Logitech For Creators, a brand extension of Logitech that helps all creators pursue their passions, have announced the Song Breaker Chart, a music industry standard ranking of creators who are driving music consumption through content creation.


Land O’Lakes names Battery and Havas Media as agencies of record for its dairy food retail brands
20-08-2021 | 13:34:04
Battery, the highly acclaimed Los Angeles-based agency, will be leading the charge on creative strategy and execution, while Havas Media will be responsible for all media buying and planning for the iconic Land O’Lakes brand for butter, cheese, and licensee products.


[eMarketer] Latin America’s retail ecommerce sales move to mobile devices
20-08-2021 | 13:18:34
Brazil and Mexico will be the region’s two largest retail mcommerce markets, representing 57.7% of all retail mcommerce sales in Latin America this year.


MNC Group partner with SpotX to scale video monetization plans in Indonesia
18-08-2021 | 14:51:20
MNC Group, the biggest integrated media company in Southeast Asia, has signed a deal for a new video advertising program with SpotX, the global video advertising and monetization platform now part of Magnite.


Publicis Groupe announces retirement of Epsilon CEO Bryan Kennedy, John Giuliani appointed Executive Chairman
18-08-2021 | 14:48:46
Kennedy will step down as CEO and transition into an Executive Strategic Advisor role, effective immediately, to provide guidance and ensure a smooth transition through the end of the year.


Cloud Media Center enters sports video distribution space with platform that connects content producers, publishers, advertisers
17-08-2021 | 16:41:40
CMC attributes its strong financial position to a diverse mix of investors including the local firm, Monterey Private Capital located in Ponte Vedra Beach, and Chicago-based Matrix Capital Advisors, an independent wealth management firm.


Genius Sports acquires Spirable to enhance data driven video marketing capabilities
17-08-2021 | 16:36:47
Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has entered into a definitive agreement to acquire Spirable, a creative performance platform.


[eMarketer] Facebook new approach to privacy
17-08-2021 | 16:32:37
Facebook seems to be acknowledging that it needs to fundamentally transform how its advertising business targets consumers.


[Vacancy] Logitech is looking for a Marketing Assistant Gaming - Young Professionals Program
16-08-2021 | 13:12:50
Logitech is directly looking for a Marketing Assistant Gaming - Young Professionals Program


Republic Brands appoints Paul Marobella as President and Chief Marketing Officer
13-08-2021 | 16:17:11
Prior to Havas, he led a digital experience division of Accenture Interactive’s Wire Stone, consulting with brands such as Motorola, Conagra, Microsoft and Nike.


MERGE acquires digital marketing consultancy firm Blue Moon Digital
13-08-2021 | 16:12:08
MERGE, a premium storytelling technology company that promotes health, wealth and happiness, has announced the acquisition of the digital marketing consultancy, Blue Moon Digital, Inc.


[eMarketer] How telehealth is shaping modern medicine
13-08-2021 | 16:08:00
Telehealth gave millions of US adults access to care services in 2020.


Adidas Originals and VICE launch campaign to celebrate female photographers
12-08-2021 | 16:42:14
For this campaign five female photographers were given the chance to shoot their muses in the adidas Originals Forum sneaker.


Nielsen and Meredith Corporation renew multi-year agreement for local TV audience measurement
12-08-2021 | 16:36:18
The agreement includes a range of audience measurement and analytical services across all Meredith’s local stations, including Nielsen Scarborough.


Future Today launches three free streaming services on Rogers Ignite TV and Ignite SmartStream
12-08-2021 | 16:32:34
The companies have expanded their partnership whereby Rogers Sports & Media (RSM) will now provide ad sales representation for all of Future Today’s streaming channels across Canada.



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