Accenture has appointed acclaimed creative icon David Droga, founder and chairman of Droga5, as Accenture Interactive’s new CEO and creative chairman, effective September 1, 2021.
TVSquared partners with AdImpact to measure reach, frequency and incremental reach for political connected TV ad campaigns
TVSquared, a global company in converged TV ad measurement and attribution, has partnered with AdImpact, a provider of ad intelligence data for fast, smart decisions, to offer real-time reach, frequency and, increasingly important, incremental reach metrics for political connected TV (CTV) ad campaigns.
605, a television and cross-platform measurement, analytics and attribution company, has offered the following comment on its position as an alternative television viewing measurement solution for networks
Spotify Technology has announced that it will commence a stock repurchase program beginning in the third quarter of 2021.
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12% and 14.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13% CAGR.
Billboard and Logitech For Creators, a brand extension of Logitech that helps all creators pursue their passions, have announced the Song Breaker Chart, a music industry standard ranking of creators who are driving music consumption through content creation.
Battery, the highly acclaimed Los Angeles-based agency, will be leading the charge on creative strategy and execution, while Havas Media will be responsible for all media buying and planning for the iconic Land O’Lakes brand for butter, cheese, and licensee products.
Brazil and Mexico will be the region’s two largest retail mcommerce markets, representing 57.7% of all retail mcommerce sales in Latin America this year.
MNC Group, the biggest integrated media company in Southeast Asia, has signed a deal for a new video advertising program with SpotX, the global video advertising and monetization platform now part of Magnite.
Publicis Groupe announces retirement of Epsilon CEO Bryan Kennedy, John Giuliani appointed Executive Chairman
Kennedy will step down as CEO and transition into an Executive Strategic Advisor role, effective immediately, to provide guidance and ensure a smooth transition through the end of the year.
Cloud Media Center enters sports video distribution space with platform that connects content producers, publishers, advertisers
CMC attributes its strong financial position to a diverse mix of investors including the local firm, Monterey Private Capital located in Ponte Vedra Beach, and Chicago-based Matrix Capital Advisors, an independent wealth management firm.
Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has entered into a definitive agreement to acquire Spirable, a creative performance platform.
Facebook seems to be acknowledging that it needs to fundamentally transform how its advertising business targets consumers.
Logitech is directly looking for a Marketing Assistant Gaming - Young Professionals Program
Prior to Havas, he led a digital experience division of Accenture Interactive’s Wire Stone, consulting with brands such as Motorola, Conagra, Microsoft and Nike.
MERGE, a premium storytelling technology company that promotes health, wealth and happiness, has announced the acquisition of the digital marketing consultancy, Blue Moon Digital, Inc.
Telehealth gave millions of US adults access to care services in 2020.
For this campaign five female photographers were given the chance to shoot their muses in the adidas Originals Forum sneaker.
The agreement includes a range of audience measurement and analytical services across all Meredith’s local stations, including Nielsen Scarborough.
The companies have expanded their partnership whereby Rogers Sports & Media (RSM) will now provide ad sales representation for all of Future Today’s streaming channels across Canada.