News

03-09-2020 10:39:00 | Door: Administrator | Hits: 17370 | Tags:

Despite a bigger budget, content teams are struggling with technology
20-04-2021 | 15:55:05
In these times of Corona, more and more content teams are starting to work with new software and technology. Extra budget and time are made available to support this development.


Amstel ULTRA picks tennis player Rafael Nadal as global brand ambassador
20-04-2021 | 12:40:35
Amstel ULTRA®, the premium low-carb, low-calorie light beer, has recruited Tennis legend, Rafael Nadal as a global ambassador for its growing lifestyle product offerings, including Amstel ULTRA® and Amstel 0.0.


BBJ&K and Yonder Media join IPA membership
20-04-2021 | 12:35:51
The Institute of Practitioners in Advertising, IPA, has announced that BBJ&K and Yonder Media have been elected into IPA membership at its quarterly council meeting in March.


[Vacancy] ViacomCBS is looking for a Project Manager
19-04-2021 | 16:28:14
ViacomCBS is directly looking for a Project Manager


Verizon Media partners with Kellogg Company, Snap and Spotify to address the global mental health crisis
19-04-2021 | 15:33:32
 Kellogg Company, Snap and Spotify are founding members committed to improving workplace culture around mental health, and scaling best practices.


TikTok launches commerce ad offerings to assist brands retarget users
19-04-2021 | 15:27:18
The new ad formats are similar to TikTok’s commerce tools available on Douyin, the Chinese version of the app.


[Marketing Week] Bob Koigi: Brands invest in sustainability and green projects
19-04-2021 | 14:36:00
Brands are increasingly investing in green projects and sustainability as they seek to cut down on emmissions and reduce their carbon footprint.


[Vacancy] Lukkien is looking for a Client Service Manager
19-04-2021 | 13:01:00
Lukkien is directly looking for a Client Service Manager


Dept becomes climate neutral certified
16-04-2021 | 15:16:53
Netherlands-based digital agency Dept has become climate neutral certified after working with the Climate Neutral organisation to measure and offset our 2020 carbon footprint.


SpotX expands privacy-compliant audience data technology for CTV
16-04-2021 | 15:13:57
SpotX has announced it has developed a comprehensive suite of custom audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way.


Intrum Germany adopts FICO customer communications solution
15-04-2021 | 11:45:24
Intrum, Germany's ethical debt purchase and collection companies, has turned to global software and analytics provider FICO to bring its customer communications to the next level.


[Vacancy] Scircula is looking for a Digital Marketing Strategist
15-04-2021 | 09:42:00
Scircula is directly looking for a Digital Marketing Strategist


Data & growth agency Off The Record joins Ace
15-04-2021 | 09:35:00
With this take-over the agency group adds data & growth marketing to their range of services and continues to build its integrated proposition of Connected Brands.


Kantar partners with Streamhub to strengthen on-demand video audience analytics
14-04-2021 | 14:00:33
Media owners will now be able to use Streamhub’s enterprise platform to analyse any digital video content that integrates Kantar’s video-tagging technology.


Reprise Commerce wins DeMert Brands account
14-04-2021 | 13:57:00
Reprise Commerce has been awarded new business by DeMert Brands to build and manage the beauty expert’s online storefront, as well as develop a retail media advertising strategy.


[eMarketer] 5G network redefines payments and mobile commerce
14-04-2021 | 13:53:00
Despite being in its early stages of adoption, the 5G network is promising to revolutionize the retail industry as retailers invests in the network.


Nielsen Market Lift offers marketers in over 30 new markets accountability for their Ad investments
13-04-2021 | 16:08:57
Nielsen announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity.


Let’s get Reel
13-04-2021 | 14:38:00
Ask anyone which social media platform boomed in 2020, they’ll say TikTok. Ask us which platform responded the fastest, we’ll say Instagram.


Interactive ad formats engage hard-to-convince audiences, MAGNA, IPG Media Lab and Verizon Media study
13-04-2021 | 12:54:47
A new study by Verizon Media, MAGNA and IPG Media Lab, “The Interactive Effect,” reveals that interactive ads are an effective way to increase engagement.


Logitech and Baidu Brian partner to transform working with AI and voice
13-04-2021 | 12:53:15
Logitech has announced a long-term partnership with Baidu Brain, beginning with the launch of its intuitive new Logitech Voice M380 Wireless Mouse with Speech Input in China.



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