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YouTube tests free ad-supported streaming channels hub
31-01-2023 | 18:01:00
YouTube is testing a hub of free ad-supported streaming channels as it continues to expand its streaming ambitions.

Gamut and Waymark partner to bring affordable CTV ad creation to local advertisers through use of artificial intelligence
31-01-2023 | 17:58:15
Gamut offers advertisers brand-safe, direct access to premium CTV video ad inventory and relevant audiences in every DMA. Waymark is a creative AI startup that automates video production and returns ready-to-air commercials for any local business in minutes.

New study by MAGNA and Channel Factory explores the grey area of content in online advertising
31-01-2023 | 17:55:00
The study explored the nuances in video types, and how they relate to consumers’ perceptions of the brand that is advertising against this content

[eMarketer] TikTok's playbook of short-form video and creators friendliness is going beyond social
31-01-2023 | 17:14:17
The habit of buying products on Amazon makes its dominance hard to shake, but discovery is key to capturing Gen Z shoppers and users.

Kantar adds price sensitivity testing to marketplace innovation portfolio
30-01-2023 | 11:30:00
Kantar, the world’s marketing data and analytics company, has introduced a new price sensitivity module to Concept eValuate to help brands identify the ideal price range for new products in today’s inflationary environment. 

605 partners with Operative to introduce integrated cross-screen planning solution
30-01-2023 | 11:20:00
With 605 DR1VE, Operative customers get access to real-time inventory availability and rate card pricing information to generate media plans.

Salem Media Group expands relationship with Triton Digital leveraging suite of audio solutions
30-01-2023 | 11:15:00
Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, has announced that Salem Media Group Inc., America’s multimedia company specializing in Christian and conservative content, has extended its relationship with Triton Digital.

Integral Ad Science names Kevin Alvero as Head of Global Compliance
27-01-2023 | 11:58:53
Alvero, a widely renowned industry authority who was at Nielsen for 20 years, will lead the global accreditation process and manage compliance worldwide for IAS.

DoubleVerify debuts in-feed brand safety and sustainability solution on Twitter
27-01-2023 | 11:53:59
This partnership enables DV to analyze the suitability of content adjacent to all types of ads, including Promoted Tweets.

Similarweb estimates 100 fastest-growing digital brands of 2022
27-01-2023 | 11:48:08
With its annual Digital 100 ranking, Similarweb is recognizing what it believes to be the 10 top-performing digital domains from 10 critical business categories, ranked by growth – with the top sites up by hundreds, or even thousands of a percent, between 2021 and 2022.

[eMarketer] Shutterstock debuts new generative AI capabilities for creative marketing
27-01-2023 | 10:32:07
Shutterstock is positioning itself as an “ethical” partner in contrast with rival Getty Images.

Twitter and IAS partner to provide advertisers with brand safety measurement
26-01-2023 | 17:29:10
With Tweet-level analysis, advertisers can better understand the content that appears adjacent to their ads on Twitter’s feed.

Demet Ikiler joins Publicis Groupe as COO EMEA, reinforcing regional leadership
26-01-2023 | 17:25:26
Publicis Groupe has announced the appointment of Demet Ikiler as Chief Operating Officer (COO) of Publicis Groupe EMEA, bringing a new dynamic of leadership to the region.

Despite economic downturn 60 per cent of leaders plan to increase ad spend, report
26-01-2023 | 17:21:58, the digital advertising platform for creative and performance marketers, has announced new research outlining how companies are using automation and streamlined creative to reach customers on their preferred channels in 2023.

Sourcepoint unveils solution to pinpoint source of third-party scripts that pose privacy risks for publishers
26-01-2023 | 17:19:04
Sourcepoint, the data privacy software company for the digital marketing ecosystem, has launched Vendor Trace to provide publishers and brands with an easy way to monitor downstream vendor behavior on their websites.

Measured provides marketers with access to the industry’s first library of media incrementality intelligence
26-01-2023 | 17:13:25
In a year plagued by ongoing uncertainty and the threat of a global recession, ecommerce brands around the world trusted Measured to optimize more than $5 billion in advertising spend.

Dentsu Appoints Greg Reilly as President, dentsu health
25-01-2023 | 17:03:56
In his role, Reilly will continue to drive the rapid growth and innovation of health marketing services across dentsu.

Amidst uncertainty, advertising agencies see bright spots and warning signs in 2023, report
25-01-2023 | 16:55:43
Economic uncertainty rears its head in several of the report's stats, along with the continuing tradition of the often-divisive symbiotic advertising agency/marketer relationship.

Havas Group strengthens its social media expertise with the acquisition of HRZN in Germany
20-01-2023 | 14:54:49
Founded in 2011 and headquartered in Mannheim with two additional branches in Düsseldorf and Hamburg, HRZN specialises in all disciplines of online-located brand communication.

New video ad formats in streaming TV are twice more favorable than traditional TV ads, study
20-01-2023 | 14:44:20
MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku have announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice more favorable than traditional TV ads for consumers.

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