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YouTube is testing a hub of free ad-supported streaming channels as it continues to expand its streaming ambitions.

Gamut offers advertisers brand-safe, direct access to premium CTV video ad inventory and relevant audiences in every DMA. Waymark is a creative AI startup that automates video production and returns ready-to-air commercials for any local business in minutes.

The study explored the nuances in video types, and how they relate to consumers’ perceptions of the brand that is advertising against this content

The habit of buying products on Amazon makes its dominance hard to shake, but discovery is key to capturing Gen Z shoppers and users.

Kantar, the world’s marketing data and analytics company, has introduced a new price sensitivity module to Concept eValuate to help brands identify the ideal price range for new products in today’s inflationary environment. 

With 605 DR1VE, Operative customers get access to real-time inventory availability and rate card pricing information to generate media plans.

Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, has announced that Salem Media Group Inc., America’s multimedia company specializing in Christian and conservative content, has extended its relationship with Triton Digital.

Alvero, a widely renowned industry authority who was at Nielsen for 20 years, will lead the global accreditation process and manage compliance worldwide for IAS.

This partnership enables DV to analyze the suitability of content adjacent to all types of ads, including Promoted Tweets.

With its annual Digital 100 ranking, Similarweb is recognizing what it believes to be the 10 top-performing digital domains from 10 critical business categories, ranked by growth – with the top sites up by hundreds, or even thousands of a percent, between 2021 and 2022.

Shutterstock is positioning itself as an “ethical” partner in contrast with rival Getty Images.

With Tweet-level analysis, advertisers can better understand the content that appears adjacent to their ads on Twitter’s feed.

Publicis Groupe has announced the appointment of Demet Ikiler as Chief Operating Officer (COO) of Publicis Groupe EMEA, bringing a new dynamic of leadership to the region.

Smartly.io, the digital advertising platform for creative and performance marketers, has announced new research outlining how companies are using automation and streamlined creative to reach customers on their preferred channels in 2023.

Sourcepoint, the data privacy software company for the digital marketing ecosystem, has launched Vendor Trace to provide publishers and brands with an easy way to monitor downstream vendor behavior on their websites.

In a year plagued by ongoing uncertainty and the threat of a global recession, ecommerce brands around the world trusted Measured to optimize more than $5 billion in advertising spend.

In his role, Reilly will continue to drive the rapid growth and innovation of health marketing services across dentsu.

Economic uncertainty rears its head in several of the report's stats, along with the continuing tradition of the often-divisive symbiotic advertising agency/marketer relationship.

Founded in 2011 and headquartered in Mannheim with two additional branches in Düsseldorf and Hamburg, HRZN specialises in all disciplines of online-located brand communication.

MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku have announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice more favorable than traditional TV ads for consumers.