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Rokt appoints Pascal Ehrsam as SVP of Marketing
Rokt, a global e-commerce technology company, has announced the addition of Pascal Ehrsam as Senior Vice President of Marketing.
Dynata acquires CrowdLab to grow brands and consumer research footprint
Dynata, the world’s largest first-party data and insights platform, has announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions.
Charity sector lagging behind on digital marketing skills, report
New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals a significant lack of digital skills among just over 500 marketers working in the charity sector.
Seven Stones to handle St John & St Elizabeth Hospital advertising account
St John & St Elizabeth Hospital has awarded its advertising account to Seven Stones.
Video ads and brand experiences lead to more purchases than ads alone, study
A new study released by MAGNA, Roku, and IPG Media Lab dubbed “Valuing the Value Exchange,” demonstrates how marketers can use brand experiences that aide TV streaming content discovery.
Disney expands into Europe
Disney+, the highly anticipated streaming service from The Walt Disney Company, has launched in Portugal, Norway, Denmark, Sweden, Finland, Iceland, Belgium and Luxembourg.
Amazon Music launches podcasts for customers across U.K and Germany
Amazon Music has launched podcasts in the U.S., U.K., Germany, and Japan, across all tiers of service at no additional cost.
Germany ad agency Evvolution launches to connect clients with mobile audiences
Evvolution, a German based ad consultancy agency, has launched with a new approach to an old challenge: reaching and engaging high quality audiences where they are.
ASA launches campaign in Scotland to promote decent and honest ads
The Advertising Standards Authority, ASA, has launched a brand new advertising campaign in Scotland to promote its role in helping to keep all ads ‘legal, decent, honest and truthful’.
Wanda Sports Group Company Infront extends marketing partnership with Vierschanzentournee
Infront, a sports marketing company part of Wanda Sports Group, has announced it prolonged the exclusive marketing partnership for the annual Vierschanzentournee with the German Ski Association (DSV) and the Austrian Ski Association (ÖSV).
Nielsen and Translation Enterprises partner to provide cultural insights to marketers
Nielsen and Translation Enterprises are teaming up to create an offering to help brands activate, plan and measure what resonates in popular culture.
Verizon Media launches OTT Smart Auction to bring real-time demand to OTT publishers
Verizon Media has announced the launch of OTT Smart Auction, a header bidding-like solution for OTT publishers.
Programmatic trading takes two fifths of global digital media investment by multinationals, report
Programmatic trading channels for WFA Members account for more than two fifths of global digital media investment, up from 16 per cent in 2016.
Zespri selects WPP agencies to enhance its global market proposition
World’s largest kiwifruit marketer Zespri International Limited has selected an interdisciplinary team of WPP agencies as its global Agency of Record (AOR) to deliver its brand proposition.
Refinery29 picks Simone Oliver as new global Editor-in-Chief
Media and entertainment company for young women Refinery29 has announced that digital pioneer and thought leader Simone Oliver will join as Global Editor-in-Chief, starting September 30, 2020.
UK's curated audio platform for journalism Curio closes $9m Series A funding for international expansion
Curio, the premium audio platform with a curated library of expert journalism, closed a $9 million Series A round led by Earlybird. Draper Esprit, Cherry Ventures, and Horizons Ventures also took part in the investment.
Heineken enters Peruvian beer market through acquisition of Tres Cruces brand
Heineken has entered the Peruvian beer market through the acquisition of local beer brand Tres Cruces and the incorporation of its local operating team in Lima.
Asad Syrkett Named Editor-in-Chief of ELLE Decor
Hearst has announced that Asad Syrkett has been appointed editor-in-chief of the U.S. edition of ELLE DECOR, leading content strategy across the brand’s print and digital platforms.
Amazon advertising Demand Side Platform agency Clear Ads dominates DSP business UK
Clear Ads, Amazon's advertising demand side platform agency is currently dominating the Demand Side Platform (DSP) business in the UK.
Belgian startup InviteDesk raises €500K to expand its event marketing software
InviteDesk, developer of event marketing software, has increased its capital by more than €500 thousand. With InviteDesk, companies increase their return on investment (ROI) from event marketing.
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[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
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