Nielsen and Marketing Architects in multi-year agreement for TV measurement services
Nielsen and Marketing Architects, an All-Inclusive TV advertising agency that covers everything brands need to succeed on TV for the price of media alone, have announced a multi-year renewal agreement for local TV measurement in all markets.
With this agreement, Marketing Architects will continue to utilize a comprehensive suite of Nielsen measurement services to demonstrate value to advertisers. In addition, the solutions included as part of the agreement offer a broader look at consumer viewing habits across key markets and geographies as well as key audience and demographic characteristics.
Catherine Walstad, Vice President, Media at Marketing Architects: “Nielsen’s solutions are the standard in the industry, and a necessary component of communicating our value proposition for advertisers and increasing their ROI. It’s important for our clients to understand viewership. Nielsen’s measurement of over-the-air, broadband only, cable and satellite homes helps us understand the entire viewing landscape.”
Dave Hohman, Managing Director, Nielsen Media Demand Side, Nielsen: “Nielsen’s commitment to standardizing impressions-based measurement eliminates advertising waste and provides a more granular understanding of viewership, accelerating momentum to extend reach for its advertising clients. As a valued client, we are pleased that Marketing Architects has renewed their commitment with us to be their audience data and insights provider. We look forward to continuing to empower Marketing Architects to showcase their value to advertisers.”