Paramount partners with YouTube for global livestream of TOP Gun: Maverick
Paramount Global has announced an exclusive partnership with YouTube to livestream the world premiere event of the Paramount Pictures theatrical release, Top Gun: Maverick.
Produced by MTV News and Velocity, MTV News correspondents Josh Horowitz, Dometi Pongo and Simone Boyce will host the livestream and provide fans at home with the opportunity to view real-time, exclusive content and red-carpet moments from the film’s San Diego premiere event on May 4th. Cast members and creative talent who will be in attendance include: Tom Cruise, Miles Teller, Jennifer Connelly, Jon Hamm, Glen Powell, Lewis Pullman, Joe Kosinski (Director), Jerry Bruckheimer (Producer), and more.
Paramount will leverage the power of its global YouTube footprint across its expansive portfolio of consumer brands to distribute the event in real-time to millions of subscribers of the MTV, Comedy Central, BET and additional Paramount brand channels. The event will utilize YouTube’s new Live Redirect feature and direct global audiences from nearly 150 Paramount branded YouTube channels to the livestream.
Lee Sears, Executive Vice President and Head of Velocity International, and General Manager of International Events, Digital, Ad sales & Integrated Marketing, Paramount Global: “Through our partnership with YouTube, for the first-time Paramount will fully capture the collective power of our global YouTube channels from our brands. The Top Gun franchise has a truly global reach and is loved by fans around the world, and through the livestream of Top Gun: Maverick’s premiere event, we’ll connect with audiences worldwide in an inclusive and engaging way.”
Fede Goldenberg, Global Head of TV & Movie AVOD Partnerships, YouTube: "This livestream event is such a powerful and innovative use of Paramount's global reach across their network of YouTube channels. We're proud to partner with such an iconic brand on an experience that will delight fans around the world through exclusive access to the Top Gun: Maverick red carpet."
The partnership encompasses multiple touchpoints, with YouTube creators, such as Ian Boggs, attending the event’s red-carpet celebration in-person and offering subscribers exclusive behind-the-scenes moments. Regional channel managers across the globe will be interacting live with fans from the MTV YouTube channels in their native languages, to give fans a more engaging and inclusive global experience. The livestream will be promoted on Google TV carousel, and there will be an exclusive screening for creators later in May.