Pluto TV launches in Nordics, unveils programming line-up
Pluto TV, a Paramount company and leading provider of Free Ad-Supported Streaming Television (FAST), has expanded to the Nordics, launching in Sweden, Denmark and Norway.
The service unveiled a vast programming line-up that features more than 70 unique and locally curated channels now live in each country.
Pluto TV is launching in the Nordics through a transformational partnership with Nordic Entertainment Group (NENT Group). For the first time, leading FAST service, Pluto TV, will launch in combination with a local AVOD service, Viafree, bringing a premium free streaming experience to audiences in Sweden, Denmark and Norway. Following the launch, Viafree will be phased out as a stand-alone service.
Tom Ryan, President and CEO, Paramount Streaming: "Pluto TV launched with a mission to entertain the planet and today's highly-anticipated launch in the Nordics brings us another step closer to achieving our goal. Forging this alliance with a respected leader like NENT further demonstrates the type of bold innovation we are employing to advance our global footprint. The union of Pluto TV and Viafree delivers the best of both worlds, debuting a frictionless and free streaming destination with something for everyone."
Raffaele Annecchino, President and CEO, International Networks, Studios and Streaming, Paramount: "The launch of Pluto TV in the Nordics is a tremendous milestone for the service, as we're now streaming in more than 30 countries and territories globally. This transformative partnership will serve as the framework as we continue to expand Pluto TV throughout Europe and in new continents, including Australia and Africa, bringing this strategic model of free streaming to the world.”