Procter & Gamble unveils new strategy to help address global water crisis
Procter & Gamble, P&G, has announced a major expansion of its environmental sustainability efforts that will make more water available in critically water-stressed areas around the world.
This comprehensive effort includes a global portfolio of water restoration projects which will provide a range of solutions to protect ecosystems, replenish groundwater supplies, reduce the amount of water diverted from essential bodies of water, and improve water quality for the communities and wildlife that depend on them.
The significance of this effort, and P&G’s commitment, is highlighted by a first-of-its-kind goal to restore more water than is consumed when using P&G products in the critically water-stressed metropolitan areas of Los Angeles and Mexico City.
P&G’s strategy aims to help build a water positive future by reducing water use in manufacturing, responding to water challenges through innovation and partnerships, and supporting projects in 18 water-stressed areas around the world, including new projects announced today. These new goals and actions build on the Company’s existing Ambition 2030 sustainability efforts across climate, nature, waste, and water.
Jon Moeller, President and Chief Executive Officer, P&G: “Water is one of the world’s most critical natural resources, and something too many often take for granted. For years we have been focused on reducing water use in our operations and innovating to help consumers use less water in the home, but there is much more we can all do. Together with our partners, we are expanding our efforts that will improve, manage, and protect water resources in stressed areas that will help sustain people and nature for generations to come.”
Nearly one-third of people globally are experiencing water scarcity and that number is expected to double by 2025. We need water to make our products and consumers need water to use most of our products. Our new goals and projects focus on addressing the water that does not go back down the drain or to local systems from our operations and, for the first time in our industry, from consumer use of products. We worked closely with the World Resources Institute (WRI) Water Program to ensure these new water targets align with the best science and emerging target-setting practices.
P&G has added two new goals to its already comprehensive program:
Making of its products: Restore more water than is consumed1 at P&G manufacturing sites in 18 water-stressed areas around the world.
Use of its products: Restore more water than is consumed2 when using P&G products in the high water-stressed metropolitan areas of Los Angeles and Mexico City. These metropolitan areas account for over half of the total water consumed during the use of P&G products across 18 priority water-stressed areas.
The company says it we will achieve these goals through partnerships with leading environmental organizations and restoration projects that improve, manage, and protect water resources.
Colin Strong, Corporate Water Stewardship Lead, World Resources Institute (WRI) Aqueduct Program: “P&G’s water target applies a rigorous analytical approach and complements the other aspects within their comprehensive water stewardship strategy. It adds a first-of-its-kind ambition to address water consumption and offers a roadmap for others to adopt targets in the face of our shared water problems.”
Join the Marketing Report Group on LinkedIn!