S4 Capital acquires Brazil digital marketing agency Racoon
Digital advertising and marketing services company S4Capital has announced a combination between Raccoon Group and MightyHive, which significantly expands the capabilities of its data & digital media practice in Latin America.
Off the back of strong quarter one 2021 growth, gross profit or net revenue up 33% like-for-like, the Company is now in a position to implement even faster its strategy of creating a new age/new era advertising and marketing services model and deploy its digital capabilities even more effectively on a global basis.
Raccoon Group is a digital performance agency in Brazil. Founded in 2013 by two exGooglers André Palis and Marco Túlio Kehdi, Raccoon specializes in three types of services: Digital Paid Media (search, social and commerce media), Inbound Marketing (search engine optimization and conversion rate optimisation) and IT/Business Intelligence (data analytics).
With a broad client base including Natura, Nubank, Carrefour, Gympass, iFood, Leroy Merlin, Yduqs, Unilever and Google, it comprises over 450 digital media specialists, engineers, mathematicians, statisticians and programmers.
Sir Martin Sorrell, Executive Chairman, S4Capital: “Brazil has sadly suffered more than most as a result of Covid and we send our best wishes and support to our colleagues, new and old, their families and everyone there. It is a crucial market for us at S4Capital and one we have history in and love to work in, so we are delighted to welcome André, Tulio and their colleagues to expand our existing capabilities. We look forward to working closely with them to disrupt the age-old status quo in the market.”
André Palis, CEO and Co-Founder, Raccoon Group: “We couldn’t be more excited to join forces with MightyHive and S4Capital. We can’t wait to collaborate with their existing services here and offer clients, talent and platforms a contemporary and differentiated partner.”
Chris Martin, Co-Founder and S4Capital Executive Director, MightyHive: “Raccoon is a natural expansion of our data and digital media practice in Brazil. Welcoming André, Tulio and their colleagues to the family allows us to combine our existing capabilities with their best-in-class performance media and data competencies to create a broad-based Digital Media offering.”