Serviceplan Group launches production entity to meet brands’ evolving needs

Independent agency group Serviceplan is bundling its potential in the new entity Serviceplan Make to create a unique service for clients, brands and products.

By combining over 50 years of production experience with completely new innovative services, Serviceplan will set standards in end-to-end content production and in crafting. First clients of Serviceplan Make are Ferrero and Lufthansa.

Alexander Schill, CCO, Serviceplan Group: “A good brand is a story that is continually told. However, future communication behaviour is changing massively – it will happen episodically, hyper-individualised and be used in a large number of different media. With Serviceplan Make we are creating a future-proof global production company for tomorrow’s communication requirements.”

Kieve Ducharme, Managing Director, Serviceplan Make: “We want to respond to the demand for immersive branded stories with a new kind of content: neo-narratives. With Serviceplan Make we are conceiving, creating, realising and adjusting exactly the content successful brands need to inspire target groups and to create unique experiences.”

Till Diestel, CCO, Serviceplan Germany. “Innovative narratives can be handcrafted, iconic content, created by the masters of their craft, or thousands of assets that will be adapted and delivered for atomic customer journeys. Serviceplan Make uses channels, technologies and creative ideas to reach target groups in an impressive way.”

www.serviceplan.com

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