SmartAsset and Marketing Architects launch simpler road to retirement TV Ad campaign
SmartAsset, an online destination for financial advice and marketplace that connects consumers to financial advisors, has launched a national TV campaign in partnership with All-Inclusive TV agency Marketing Architects.
Founded in 2012, SmartAsset is an award-winning financial technology company that helps more than 75 million people each month make smart financial decisions through free data-driven content, personalized calculators and educational tools. Additionally, SmartAsset operates SmartAdvisor, the leading independent client acquisition platform for financial advisors in America.
As the company’s growth accelerated, SmartAsset saw TV advertising as an opportunity to generate awareness and high value leads for their business while building on existing momentum.
Chris Taylor, CMO, SmartAsset: “We’re committed to providing data-driven resources that help consumers make smart financial decisions. TV advertising is our next step toward being able to do that for even more people.”
Marketing Architects worked with SmartAsset to pretest a variety of creative strategies. They landed on two spots, “Where Frank Used to Sit" and “Learning from Mistakes.” The commercials highlight how SmartAsset can help viewers prepare for retirement.
Nicole Nye, VP of Client Growth, Marketing Architects: “SmartAsset is doing incredible work taking the complexity and bias out of personal finance. We’re excited to see how TV will raise awareness of their many valuable resources.”