Firda partners with iO for development of new digital platform
Firda, the organisation that came from the merger of ROC Friese Poort and Friesland College, has entrusted the development and management of its platform to iO.
Birdseye raises $500,000 funding to help Shopify brands increase revenue through AI-powered marketing
Birdseye has developed a marketing recommendation system designed to help small and growing ecommerce businesses.
ITV announces investment in Resi
As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £3 million of advertising inventory across ITV’s channels and ITVX in return for a minority equity stake in the Company.
Kantar announces growth strategy for APAC region
With the launch of a tailored platform in China and a digital strategy to quadruplicate the size of its Indian panel, the company expects to meet the needs of the dynamic Asian markets.
WPP and Braze partner to deliver innovative customer experiences at scale
The partnership will focus on joint integrations and solution development aimed at helping brands leverage their first party data to create personalised engagement.
EssenceMediacom launches Creative Futures
The newly-combined division will help clients navigate and leverage the explosion in opportunities in the burgeoning new communications economy, both within and beyond advertising.
PRCA appoints Richard Fernandez as Director of External and Public Affairs
Richard brings nearly 30 years of experience to the role, most recently leading on policy and public affairs for organisations working in health promotion. He will oversee a team of five.
Nielsen reveals key Brand Lift drivers for emerging media channels
Nielsen, a global player in audience measurement, data and analytics, has identified for the first time the drivers of brand lift on emerging media, illuminating common factors that drive campaign performance.
IAS provides first verification solution to Amazon Publisher Services connections marketplace
Integral Ad Science, a global player in digital media quality, has announced its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace.
Amazon Fire TV surpasses 200 million fire TV devices sold globally
Amazon also is launching its Amazon-built TVs in more countries, bringing the Omni QLED Series, Fire TV 4-Series, and the new Fire TV 2-Series to the United Kingdom, Germany, and Mexico for the first time.
Internet disruptions cost e-commerce retailers millions annually, study
The survey, conducted by Forrester Consulting on behalf of Catchpoint, shows that nearly 40% of all respondents suffer customer-impacting disruptions, which cost up to $1 million per month.
CitrusAd brings Sponsorcart’s shoppable video to retail media
The CitrusAd and Sponsorcart partnership simplifies video campaign activation, and retail monetization, making it easier than ever for brand advertisers across the globe to activate shoppable video campaigns on retail media networks.
The Ocean Race, Virtual Regatta and Accenture launch metaverse experience
The Ocean Race launched a metaverse experience pilot today with Virtual Regatta and Accenture to engage fans and businesses in a new way with the world-renowned, global yacht race.
Consumers are turning to retailers' mobile apps to score personalized offers and deals, survey
Mobile app experience company Airship has released new global consumer research at Shoptalk to shed light on consumer behaviors and preferences for mobile apps from retailers.
WPP joins Media Freedom Cohort to support independent journalism
WPP, supported by its media investment arm GroupM, today announced it has joined the Media Freedom Cohort, established during President Biden’s 2021 Summit for Democracy to advocate for free and independent media worldwide.
Instagram and Snap Inc. launch new offerings to expand revenue streams
Instagram and Snap have launched new offerings to businesses and consumers in a bid to open up additional revenue streams.
Volkswagen restructures Sustainability unit
The Volkswagen Group is restructuring its Sustainability unit; Dirk Voeste will be appointed as the new Chief Sustainability Officer with effect from April 1, 2023 and will report to Gernot Döllner, Head of Group Strategy and General Secretariat.
Paramount appoints Kristin Southey Executive Vice President, Investor Relations
In her new role, Southey will lead the team responsible for cultivating relationships with the global investment community as well as act as a key member of Paramount's Finance Leadership Team.
DG Media Network offers new ad solutions for Meta platforms
DG is the first retailer to offer this solution, allowing advertisers to reach the hard-to-reach consumer and close the loop with in-store sales.
Ad-filtering users are more likely to influence purchase decisions, study
The overwhelming majority of ad-blocking software users – 250 million strong (who are actually ad-filtering users) – consent to see non intrusive online ads that adhere to the Acceptable Ads Standard, defined and approved by the independent Acceptable Ads Committee.
Skai Introduces omnichannel platform for unified performance advertising
Skai, a technology company in the performance advertising industry, has announced the market launch of its omnichannel platform.
IKEA to use bio-based glue for reduced climate footprint
Finding new glue solutions is one of the main approaches to reducing the IKEA climate footprint, and most glue consumption is used in board production.
One billion new online shoppers to enter the market in the next decade, study
A new generation of over one billion digital native consumers are emerging in eight fast-growing countries in the next decade, creating new areas of growth for companies globally, found a new global commerce study by Accenture.
Game media agency The Invaders make Fortnite community turn in-game lights off during Earth Hour
Game media agency The Invaders recently brought together Earth Hour and Epic Games - Fortnite’s game publisher - to bring a whole new dimension to Earth Hour by taking it online and turning off the lights in-game
Apple experimenting with AI generated language
As the excitement around ChatGPT and generative AI continues, Apple is now reportedly actively exploring AI-based language generation concepts.
GreenIT and Copenhagen Infrastructure Partners to develop floating offshore wind farms in Italy
The plants will be located on average roughly 30 km off from the coast and have an overall capacity of approximately 2 GW.
The global smart advertising services market to reach $1.8 by 2030, report
Smart advertising services are the services offered by advertising agencies to create ad campaigns for businesses based on consumer preferences and drive traffic to businesses' websites.
Vivendi becomes media partner for campaign against plastic pollution
Vivendi has announced its commitment to the fight against plastic pollution in the oceans and has become the main media partner of Plastic Odyssey.
Travel platform Steller acquires influencer marketing agency Travel Mindset
Travel Mindset, a travel-focused influencer marketing company, and the addition of Rik van der Kooi to the company’s Board of Directors. These additions will allow Steller to expand its offerings in the influencer marketing field, while bringing on new expertise to guide the company’s future vision of providing a more seamless experience throughout the travel inspirational and booking journey.
Accenture partners with Adobe to help marketers unlock the value of their content supply chains
The companies have worked together to develop new services based on Adobe’s integrated Content Supply Chain technologies to help marketers more effectively.
DoubleVerify targets Netflix advertisers with measurement solutions
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that DV’s measurement solutions are now available for all Netflix advertisers.
Content quality, platform differences among issues affecting influencer marketing, analysis shows
Influencer marketing suffers from eight common issues that sabotage campaign results, according to an analysis by RAD AI, a platform that delivers ROI-based creative intelligence solutions.
Volvo Trucks and Boliden collaborate on deployment of underground electric trucks for mining
The Swedish mining group Boliden is becoming one of the first in the world to start using battery-electric trucks for heavy underground transport starting 2023.
WPP acquires data driven influencer marketing agency Goat
Goat drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results.
Danish Carlsberg brewery saves 1 billion litres of water with new technology
Almost two years ago, Carlsberg Denmark broke grounds on its new water recycling plant. Since then, by recycling 90% of all process water from production, the brewery has saved almost 1 billion litres of water.
Integral Ad Science ad verification programme goes live with Netflix
These solutions ensure advertising campaigns running on Netflix are delivered fraud-free and are seen by real viewers.
Paramount Global launches campaign celebrating content on its platforms
"Popular is Paramount" is designed to emphasize Paramount's definitive value among the advertiser, distributor, investor and creative communities as a powerful global entertainment partner of choice.
Havas Group unveils global network targeting brands
Havas has unveiled Havas Play, a new global network that will earn consumers’ attention and create enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom.
Global marketing industry launches 2023 DEI Census
Marketing and advertising professionals from around the world are being asked to share their views on the state of diversity, equity and inclusion in the industry by participating in the second Global DEI Census in marketing.
World Out of Home Organization signs up seven new members
The World Out of Home Organization has signed up seven new members; three from Europe, two from the Middle East and one each from Africa and South America.
Smartly.io launches digital advertising platform to bolster adtech offering
The company, which holds certified partnerships with media leaders Meta, TikTok and Google, among others, brings dynamic integrations to the digital and social space, successfully “redefining social and creativity,” according to Nikhil Lai, Senior Analyst at Forrester.
IKEA and partners to lower carbon emissions on one of the longest non-stop rail distances in Europe
IKEA does 2 million shipments a year and 4.3% of the total IKEA value chain climate footprint comes from product transport.
Ad industry launches effort to revise new standard terms and conditions for digital advertising
Launching in April 2023, the leading industry trade bodies will create a joint Task Force to include all stakeholders including advertising agencies, marketers, publishers, and ad tech companies.
Deutsche Bank announces additional measures to reinforce net zero commitment
This includes a number of measures to support clients on their path to realign their business model towards more sustainability. The bank also reaffirms its commitment to net zero CO2 emissions by 2050.
Edelman Global Advisory acquires strategic communications agency Landmark Public Affairs
With this acquisition, EGA is expanding its international operations by combining its global vision with Landmark’s deep policy expertise and proven track record of delivering highly professional client advisory services, keeping EGA ahead of the demands of a fast-growing and ever-changing geopolitical environment.
Two out of three journalists have been impacted by economic uncertainty, report
Half of journalists cited disinformation and lack of funding as top concerns, followed by trust in journalism (40%) and lack of time to cover stories thoughtfully (33%).
Carlsberg Group commits to UN Women’s Empowerment Principles
Carlsberg Group has signed the guiding principles on women’s empowerment and gender equity, further cementing the company’s Diversity, Equity & Inclusion commitment.
ITV launches Recovery Budget Planner tool for advertisers
Commissioned by ITV AdLabs, ITV’s commercial innovations umbrella, the free Recovery Budget Planner, built using independent data from Magic Numbers, will give advertisers the expected impacts of different advertising budget scenarios in terms of market share, sales and profit.
Climate Communication Group launches with a focus on collaboration and education
The PRCA’s Misinformation in the Climate Crisis Strategy Group hit pause at the end of 2022 and has taken some time to reset. It has now relaunched as the Climate Communication Group.
Scottish Government proposals ban on alcohol advertising
The Advertising Association, IPA and ISBA which represent their members in Scotland, have taken the unprecedented step of issuing a joint public statement in support of Scottish Government's proposals to ban alcohol advertising.
Swiss marketing AI startup Nexoya secures $5 million in Series A financing to expand into new markets
Nexoya integrates digital advertising channels and connects them with their AI-based solution.
Joe Public celebrates its 25th birthday by committing to the growth of young creative talent
To mark the occasion, the organisation – currently ranked the largest independent and locally owned communication group in our country – is making a commitment to the next generation of creative talent.
Kantar unveils advanced analytics solution to reflect the true colours of customer segments
Kantar, the world’s marketing data and analytics company, has announced the launch of Digital Mirror, an advanced analytics solution developed through iLab – the company’s open innovation ecosystem – in partnership with Audiense and Coca-Cola.
iO and Cheops launch an atypical IT campaign on digital security
The campaign, that started officially in January is supported by a strategic and creative concept and deployed across a range of online and social media and print advertising.
AiAdvertising recognized as a Google premier partner
The partnership demonstrates AiAdvertising's belief in the power of marketer + machine and dedication to propelling traditional advertising into the future.
Salesforce launches the world’s first generative AI for CRM
Einstein GPT will infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud, which ingests, harmonizes, and unifies all of a company’s customer data.
Focus Media Hong Kong selects Hivestack as its exclusive Supply Side Platform partner for programmatic digital out of home
Hivestack, the world’s, independent programmatic digital out of home (DOOH) ad tech company has announced an exclusive partnership with Focus Media Hong Kong Limited, a major DOOH media company in Hong Kong.
WPP partners with KDDI in Japan to enhance Web3 digital content capabilities
The partnership will support Japan’s digital creators by fusing WPP’s scale and digital creative expertise with KDDI’s Web3 expertise, as well as its relationships with IP and content creators.
Digital ads which evoke strong emotions are four times more likely to drive brand equity, research
New analysis from Kantar, the data and analytics company, and Emotion AI pioneer, Affectiva, a Smart Eye company, finds digital ads that generate strong emotions in consumers are four times more impactful.
Volvo Group accelerates sustainable mobility with innovation hubs on three continents
Under the CampX concept, startups with promising technologies for electric and autonomous vehicles and digital solutions are invited to collaborate with Volvo’s chief engineers and business experts during short validation projects at the CampX innovation hubs.
[Startup Interview] Julien Morin, CEO, Wiboot, France
Wiboot is a French-based startup that combines IOT and AI different stacks in a single integrated platform, allowing professionals to create rapidly their application and maximize their return on investment.
[Startup Interview] Nicolas d'Audiffret, Co-Founder, Ankorstore
Ankorstore is an online B2B marketplace connecting brand and retailers all around Europe. Nicolas d'Audiffret the startup’s co-founder explains.
[Startup Interview] Tom van Bentheim, Co-Founder, Opt Out Advertising, Netherlands
Opt Out Advertising is a startup that helps publishers, agencies and advertisers with the transition to cookieless advertising by offering a clean, privacy-friendly way of monetizing opt-out inventory in the online advertising industry. The Co-founderTom van Bentheim elaborates.
[Startup Interview] Marko van Kampen, Co-Founder, Just Another Network, Netherlands
Just Another Network is a media company for the next generation that creates, manages and distributes news, sports and entertainment in a way that is contemporary.
[Startup Interview] Ehsan, Mohammad, Reza, Co-founders, Coco, Austria
CoCo is an Austrian social media analysis platform. It helps to increase the effectiveness of advertising campaigns on social networks.
Winkel Media selects Hivestack as Supply Side Platform partner for programmatic digital out of home
The partnership will integrate Winkel Media’s data driven and advanced DOOH inventory into the Hivestack Supply Side Platform (SSP) offering advertisers from around the world the opportunity to activate campaigns via both Open Exchange and Private Marketplace deals (PMP).
WPP acquires German healthcare specialist 3K Communication
Founded 25 years ago, 3K is known for its expertise in healthcare, biopharmaceuticals, and related sciences, working with some of the world’s most notable global pharmaceutical companies, consumer health brands, and local biotech start-ups.
GroupM unveils back to news initiative to drive investment in responsible journalism
The Back to News Initiative is underpinned by Internews’ Ads for News initiative that helps brands and agencies reach engaged news audiences on more than 10,000 trusted local news websites from more than 50 countries.
Snapchat launches AI chatbot
Snapchat has become the first social media platform to join the generative AI frenzy by announcing the release of its own AI chatbot called ‘My AI’ powered by OpenAI’s ChatGPT technology.
Dentsu Group set to acquire omnichannel digital marketing production firm Tag
The acquisition will support dentsu’s strategy of offering integrated client solutions at the convergence of marketing, technology and consulting, uniting the group’s service offerings like never before.
Hearst appoints Jessica Hogue Chief Data Officer, Consumer Media
Hogue will be responsible for driving Hearst’s data strategy across its consumer media businesses, which include Magazines, Newspapers and Television, and supporting innovative solutions and personalized experiences that leverage the scale of Hearst’s media assets.
MarketResponse acquires CX specialist Underlined
MarketResponse is acquiring customer experience specialist Underlined from Broad Horizon. This acquisition strengthens MarketResponse's leading position as a customer experience specialist in the Dutch and international markets.
[Vacancies] Azerion has a position for a Graphic Designer
Azerion is directly looking for a Graphic Designer in Schiphol-Rijk, Noord-Holland
Generation Z is influencing ad spend and shaping the future of media, report
They are the most progressive, and responsible, generation yet. They have the tools, tenacity and self-awareness to drive the change they feel is so badly needed.
Reprise appoints Jason Cotrina-Vasquez as Global Head of Social
He brings more than 15 years of experience in digital media, with a strong foundation in biddable media, to the agency at a time when brands are increasing their media spend on performance to accelerate growth.
A quarter of comms leaders refuse to embrace AI despite wave of interest, Tracker
The study follows a recent surge in interest in AI within PR practice. Despite this interest, the majority of communications leaders appear slow to grasp its potential with more than half of respondents admitting to never using the technology.
Hearst announces new executive leadership roles
Hearst has announced new executive leadership roles. Jordan Wertlieb has been named executive vice president and chief operating officer of Hearst, effective May 1, Hearst President and Chief Executive Officer Steven R. Swartz has announced.
Point pickup selects InMobi Commerce to power ad monetization across grocery partners
InMobi Commerce will deliver an industry-first product discovery and monetization solution to Point Pickup’s grocery retail partners helping maximize their media-derived revenues while engaging and inspiring shoppers.
Mitsubishi Corporation invests in Swedish Biofuels
Swedish Biofuels AB has announced an investment by Mitsubishi Corporation to jointly accelerate commercial deployment of clean renewable fuels using Swedish Biofuels advanced alcohol to jet (ATJ) technology.
Hearst UK announces the return of Harper’s Bazaar’s International Women’s Day event
Hearst UK, the premium content and experience business, has today announced that Harper’s Bazaar will host its fifth annual International Women’s Day celebration, held in partnership with Clé de Peau Beauté, Aranyani and Veuve Clicquot.
Pecan AI announces marketing mix modeling solution
Pecan AI, a player in AI-based predictive analytics for BI analysts and business teams, has announced the addition of marketing mix modeling (MMM) to its suite of low-code, automated predictive analytics solutions.
World Out of Home Organization gains eight new members from across the world
Three of them are national media owners, two are national OOH associations, one is a national media agency and two are OOH service providers/suppliers.
Dentsu Creative launches entertainment offerings
Dentsu Creative has announced the launch of its Entertainment offering and an investment fund focused on financing original gaming, scripted and unscripted TV and film content.
DPG Media invests in Media Museum of Sound & Vision
The aim of the collaboration is to show the museum's visitor the breadth, diversity and pluriformity of the media landscape in an accessible way.
Global mobile advertising market to grow by $290 billion between 2022 and 2027, report
The global mobile advertising market size is forecast to grow by $290.16 billion between 2022 and 2027 at a compound annual growth rate of 12.54% according to a report by Technavio.
Volkswagen to train 22,000 production employees for e-mobility by 2025
Europe’s largest car manufacturing complex is launching a retraining campaign to train and develop production employees in e-mobility.
[eMarketer] Hollywood turns to gaming to expand franchises
Blumhouse is just one of many traditionally television-and-film oriented media companies expanding into gaming. But while Blumhouse appears to be targeting mid-size independent games, other companies are taking different approaches.
Viant Technology integrates Scope3 data to drive carbon reduction
Viant Technology Inc. a people-based advertising software company, has announced an integration with Scope3, the source of truth for supply chain carbon emissions data.
Fifty percent of TV viewers shop on mobile devices while watching awards shows, study
60% of viewers plan to stream at least one awards show in 2023, with 89% of viewers planning to spend the same or more time watching awards shows compared to 2022.
Privacy outweighs personalization in digital advertising, report
The survey found that consumers want to see targeted ads, but they also want to understand how advertisers use the information they collect.
Volvo among top players in the electric trucks market
In 2022 the market for heavy electric trucks in Europe, grew by 200% to 1,041 trucks, and Volvo Trucks holds the highest share of this market.
WPP and BigCommerce collaborate to enhance global ecommerce offerings
WPP and BigCommerce, an Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, have announced a new strategic partnership offering omnichannel solutions to help WPP clients drive growth and maximize sales across hundreds of advertising channels and marketplaces.
ITV and S4C sign up to the Coalition for Change, joining major UK broadcasters
ITV and S4C are the latest UK broadcasters to sign up to the TV Coalition for Change (CFC), the body seeking to improve working conditions for freelancers in the UK TV industry.
Microsoft Advertising partners with PrestaShop to drive growth in digital commerce
Through this partnership, over 300,000 PrestaShop merchants can now easily reach millions of new high-value customers using the Microsoft Ads and Listings module in the PrestaShop Official Addons Marketplace.
MGID enhances image creation for advertisers with integration of generative AI
MGID, the global advertising platform, has announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering.
Dealtale announces the first conversational AI tech for performance marketing analytics
In a time where most marketers struggle to become revenue-driven, the demand for data clarity has never been more critical.
[eMarketer] Snap doubles down on direct response to weather tough ad market
Snap is coming off a tough Q4, and its business outlook is still grim. The company repeatedly mentioned the difficult economic environment, challenges from Apple’s privacy-related changes, and increased competition.
Instagram launches feature that allows creators to connect more with followers
Meta recently announced that it is introducing a broadcast-chat feature called Channels on Instagram to allow creators to deepen connections with followers.
ITV and BBC join forces to recruit more registered psychologists to support TV programmes
As part of their duty of care support to contributors, ITV and the BBC have teamed up in an innovative partnership designed to expand the pool of registered psychologists with experience of working in television.
Accenture completes acquisition of SKS Group
The acquisition further expands Accenture’s technology, consulting and regulatory services capabilities, while enhancing its ability to serve specialized banks
Telenor Norway to accelerate digital transformation with support from Accenture
The initiative is an important step in Telenor’s journey to become a software and product driven company and will enable improved customer experiences and revenue growth.
[Vacancies] Azerion has a position for a Sales Account Manager - London
Azerion is directly looking for a Sales Account Manager in London, UK
WPP partners with Stripe to expand commerce and payments solutions for brands
With this announcement WPP is now a Consulting Partner within the Stripe Partner Ecosystem (SPE), a program which provides a comprehensive package of resources and access to industry-leading consulting firms.
GroupM updates carbon calculator to provide omnichannel measurement capabilities
GroupM, WPP’s media investment group, has released an updated version of its carbon calculator that provides omnichannel measurement capabilities for its agencies to be able to measure the carbon footprint of client campaigns more accurately.
Kantar renews Danish radio audience measurement contract
After a competitive tender process, the Danish broadcasters DR, Bauer Media, Danske Medier and Radio 4, have announced the appointment of Kantar for the continued measurement of radio audiences in Denmark until at least 2028.
Kochava announces acquisition of Machine Advertising
Kochava, the real-time data solutions company for omni-channel attribution and measurement, has announced that it and Machine Advertising have agreed to terms for the acquisition of Machine Advertising, a player in app marketing technology.
[eMarketer] Retailers see promise in Chat-GPT and generative AI
Retailers are looking for ways to implement generative AI in their organizations.
Nielsen and MMS announce expansion of cross-media measurement service in Sweden
Nielsen, a global player in audience measurement, data and analytics and the Swedish Joint Industry Committee MMS – Mediamätning i Skandinavien AB, have announced the expansion of the cross-media measurement service, also referred to as total measurement.
ITV AdVentures Invest launches two new startup TV advertising campaigns
ITV AdVentures Invest, the company’s Media for Equity division, has partnered with two startup companies, LiveLink and Syrona Health, to launch their first ever TV advertising campaigns as part of ITV’s partnership with Google Startup’s Black Founders Fund.
SimplicityDX reinvents social commerce with edge storefronts
Edge Storefronts help brands acquire more customers and drive campaign revenue from social media by creating multichannel and campaign-specific e-commerce stores in minutes.
France Télévisions, M6 and TF1 groups announce the liquidation of SALTO
Launched on 20th October 2020, SALTO has currently near one million subscribers, who have signed up for an offer that combines the best of French drama with iconic daily shows and exclusive all-new programmes.
DoubleVerify unlocks CTV viewability for advertisers with first-to-market solution
This expansion of viewability enables advertisers to measure delivery of the DV Authentic Ad™ – a proprietary, MRC-accredited metric that ensures consistent media quality across environments – on CTV.
LiveOne’s PodcastOne launches gamification across network
Powered by VersusGame, PodcastOne has launched MiniGames on their platform, enabling their listeners to watch and answer prediction and opinion-based questions to win rewards.
Deutsche Bank and WWF partner to advance sustainable finance
Deutsche Bank's Private Bank Germany and WWF Germany have signed an agreement in Berlin for an initial two-year advisory service.
[eMarketer] What were the most downloaded social media apps in 2022?
Meta gained a strong hold over the US social media app rankings last year, with Instagram, WhatsApp, Messenger, and Facebook all boasting the highest numbers of downloads.
[eMarketer] How user behavior is changing on social media and digital video in the UK
While overall social network user numbers are rising slowly in the UK, there’s much greater movement in terms of the platforms being used.
AiAdvertising uncovers ChatGPT’s commercial applications in adtech
AiAdvertising, Inc., a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today's marketing leaders, has become the first to uncover ChatGPT’s commercial applications in AdTech.
Carlsberg Group concludes Together Towards ZERO programme, exceeding targets on carbon and water
The resulting ambitions for a ZERO Carbon Footprint, ZERO Water Waste, ZERO Irresponsible Drinking and a ZERO Accidents Culture set quantitative targets to be achieved by the end of 2022.
Hotwire Global Communications unveils new suite of data intelligence solutions
Through a suite of insight-led solutions Hotwire will help technology and innovation companies harness the power of data to optimize strategies, measure impact and enable business growth.
The Walt Disney Company restructures, restoring accountability to creative businesses
Effective immediately, the company will be organized into three core, collaborative business segments: Disney Entertainment, ESPN, and Disney Parks, Experiences and Products.
[eMarketer] Twitter enters the ad revenue-sharing race
To be eligible, creators must subscribe to Twitter Blue Verified, Twitter’s $8-per-month subscription service that gives users a blue checkmark next to their account name, among other perks.
Comcast issues $1 billion green bond to fund clean energy, infrastructure projects
Comcast has announced the issuance of a $1 billion 10-year green bond, offering investors the opportunity to support environmental efforts such as those currently underway or under consideration as part of Comcast’s goal to be carbon neutral by 2035.
Loop Media helps businesses migrate to streaming with bandwidth reducing tech
Loop Media believes this same trend towards streaming and away from traditional cable TV is evident in the out of home market, with companies like Loop Media providing alternative content choices on a free ad supported basis to these businesses.
IKEA increases transparency about origin of wood in products
IKEA uses wood more than any other material, and for the very first time, shares all of the 45 markets suppliers sourced wood from in FY22.
Grandi Stazioni Retail and Hivestack partner for programmatic digital out of home in Italy
Grandi Stazioni Retail DOOH inventory is now also available to local and global advertisers via the Hivestack SSP.
DEPT helps measure and reduce organizational footprint as Salesforce Net Zero cloud partner
With Salesforce Net Zero Cloud, organisations can track, analyse and report on Environmental, Social and Governance (ESG) initiatives, including measuring and reducing carbon emissions.
Entravision expands Meta partnership with new representation in Iceland
Entravision will provide support, training, lines of credit and local billing to advertisers in the Icelandic market, thereby enabling them to further their business growth.
Nearly half of all consumers likely to engage with enhanced CTV ad formats, report
Enhanced CTV ads include those that use dynamic QR codes, change messaging based on time of day, are location specific or use weather to trigger relevant creative.
LoopMe announces global hires amid continued revenue growth
LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced new hires on the heels of significant revenue growth.
[eMarketer] Driven by ChatGPT, Microsoft and Google debut the next generation of search
Google entered the chatbot market on Monday with the unveiling of Bard, a clear response to ChatGPT which will launch in the near future and allow users to search via a conversational interface.
Nielsen launches Ad intel service in France
Nielsen’s Ad Intel service provides detailed advertiser-level media spend and creative information enabling advertisers, agencies, publishers and ad platforms to monitor ad activity across TV, radio, digital, social, print, out of home and cinema.
Dentsu and Urban One partner on season 3 of programme targeting Black-owned media
Expanding on the success of the previous two seasons that resulted in more than $8 million invested into Black-owned media, More Than That with Gia Peppers has launched its third season.
TotalEnergies and Air Liquide develop a network of hydrogen stations for heavy duty vehicles in Europe
TotalEnergies and Air Liquide have announced their decision to create an equally owned joint venture to develop a network of hydrogen stations, geared towards heavy duty vehicles on major European road corridors.
Permutive enables standardized publisher first-party data at scale via Xandr’s marketplace
Xandr, part of Microsoft Advertising, becomes the first buy- and sell-side platform to activate Permutive standard cohorts, interest-based audience segments that are generated automatically based on publishers’ first-party data.
Rave supports Unified ID 2.0 in new partnership with The Trade Desk
Rave, a global player in group digital video watching, has announced its support of Unified ID 2.0 (UID2) to hash and salt their audience data for activation by advertisers.
Nokia launches Sustainable Finance Framework
The framework reinforces Nokia’s commitment to sustainable growth by ensuring its financing strategy supports the company’s recently enhanced ESG strategy.
Niche protocol announces public beta launch of ad-free social media platform geared for web3
The beta launch is the perfect time to create clubs that are based on shared passions in a variety of categories, including travel, tech, fashion, media, wellness, and food.
Volta joins ad net zero as a founding partner
Volta Inc. an electric vehicle (EV) charging and media company, has announced it will join Ad Net Zero as a founding partner for the organization’s new USA chapter.
Netflix taps Nielsen for global audience insights
Nielsen has announced an expansion of its relationship with Netflix, which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland.
European Investment Bank boosts financial support for green and innovative projects
2022 was a successful year for the European Investment Bank (EIB) Group in Germany, with overall financing increasing by 20% to €6.61 billion compared with the previous year.
Botify launches Botify activation to accelerate content discoverability for the world’s brands
Botify, a performance marketing platform for organic search, has announced the launch of Botify Activation to empower organizations to regain control of how search engines and consumers find products and services organically online.
Joe Public retains top spot as South Africa’s number one agency at the 2022 Loeries
Joe Public is the top-ranked agency in South Africa for the fifth consecutive year as well as the second Overall Agency of the Year in Africa and the Middle East (AME) in the 2022 Loeries Official Rankings.
Havas Media selects FreeWheel as preferred supply-side platform partner for premium video
Havas Media Group (HMG) North America has announced that it has selected FreeWheel, a global technology platform for the television advertising industry, as a preferred supply-side platform (SSP) partner for premium video inventory.
DoubleVerify takes down first large-scale ad impression fraud scheme in audio
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory.
Kantar acquires Kauza to expand shopper expertise in the Nordics
Kantar, the global marketing data and analytics company, has announced that it has acquired Kauza, the Copenhagen-based shopper data specialist. Through this acquisition, Kantar further expands its Consumer, Retail and Shopper expertise in the Nordics.
Increasing consumer spending drives growth of the global advertising agencies industry, report
Increasing consumer spending and growing global economic activity have caused demand from downstream industries to increase during the period.
[eMarketer] As it enters its 'year of efficiency,' Meta tries to regain its focus
Advertisers have been asking the company to concentrate on its main advertising business, which is facing challenges including slackening spending, increased competition from players like TikTok, and Apple's year-and-a-half-old privacy regime.
WPP set to unveil Guangzhou Campus
WPP, the creative transformation company, will this month officially open its new Guangzhou Campus – a creative hub that brings together over 500 people across multiple WPP agencies.
DEPT appoints Matt Lynch CEO of EMEA
Lynch’s appointment comes off the back of a year of unprecedented growth for DEPT® globally.
Amazon sets a new record for most renewable energy purchased by a single company
This brings Amazon’s total portfolio to more than 20 GW—that could generate the amount of energy to power 5.3 million U.S. homes—across 401 renewable energy projects in 22 countries.
Science-based industries join forces to address UK net zero targets
One goal is to seek to demonstrate how the UK could cut around 15 – 20 million tonnes of carbon dioxide emissions a year to help reach its net zero target.
[eMarketer] Google aims to beat OpenAI with chat and search bot features
There’s no release date for these products, and a Google spokesperson said that the company wants to ensure that the tech is helpful and safe before sharing externally.
mc R&D GmbH and Hivestack partner for programmatic digital out of home advertising
As a result of the partnership, mcrud's 5,800 screens in 2,000 public transport vehicles (subway, bus, streetcar) can now be bought programmatically via Hivestack's Supply Side Platform (SSP).
Amazon Publisher Direct and Paramount Advertising to offer advertisers access to premium video inventory
Advertisers using Amazon DSP can programmatically reach exclusive Amazon audiences across EyeQ, Paramount Global’s premium video advertising platform.
Microsoft and Qcells partner to curb carbon emissions and power the clean energy economy
Qcells, owned by Hanwha Solutions headquartered in Seoul, will work with Microsoft to develop solar projects as well as provide panels and engineering, procurement and construction (EPC) services to selected solar projects.
Adtech company AiAdvertising announces implementation of ChatGPT from OpenAI
The platform has been making headlines for attracting major investments from tech giants, and AiAdvertising has already begun incorporating the chatbot program into the development of its advertising campaigns.
Emplifi reveals how marketers can maximize reach on social media to engage with the modern consumer
The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies
[eMarketer] Shopify adjusts strategy ahead of Buy with Prime launch
Shopify has made a number of moves aimed at shoring up revenues as ecommerce growth slows from its pandemic heights.
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
EssenceMediacom launches across 120 global offices
Disrupting the old models across media, creative, innovation and analytics, the agency has been built to find new opportunity for brands and deliver truly integrated media solutions.
YouTube tests free ad-supported streaming channels hub
YouTube is testing a hub of free ad-supported streaming channels as it continues to expand its streaming ambitions.
Gamut and Waymark partner to bring affordable CTV ad creation to local advertisers through use of artificial intelligence
Gamut offers advertisers brand-safe, direct access to premium CTV video ad inventory and relevant audiences in every DMA. Waymark is a creative AI startup that automates video production and returns ready-to-air commercials for any local business in minutes.
New study by MAGNA and Channel Factory explores the grey area of content in online advertising
The study explored the nuances in video types, and how they relate to consumers’ perceptions of the brand that is advertising against this content
[eMarketer] TikTok's playbook of short-form video and creators friendliness is going beyond social
The habit of buying products on Amazon makes its dominance hard to shake, but discovery is key to capturing Gen Z shoppers and users.
Lifescience communications agencies CG Life and MC Services form US-EU strategic partnership
The two companies have created an integrated service platform for biotech and pharmaceutical companies to extend their reach and access more easily to capital, talent, and business audiences on both sides of the Atlantic. Both firms will remain fully and legally independent.
Kantar adds price sensitivity testing to marketplace innovation portfolio
Kantar, the world’s marketing data and analytics company, has introduced a new price sensitivity module to Concept eValuate to help brands identify the ideal price range for new products in today’s inflationary environment.
605 partners with Operative to introduce integrated cross-screen planning solution
With 605 DR1VE, Operative customers get access to real-time inventory availability and rate card pricing information to generate media plans.
Salem Media Group expands relationship with Triton Digital leveraging suite of audio solutions
Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, has announced that Salem Media Group Inc., America’s multimedia company specializing in Christian and conservative content, has extended its relationship with Triton Digital.
Integral Ad Science names Kevin Alvero as Head of Global Compliance
Alvero, a widely renowned industry authority who was at Nielsen for 20 years, will lead the global accreditation process and manage compliance worldwide for IAS.
DoubleVerify debuts in-feed brand safety and sustainability solution on Twitter
This partnership enables DV to analyze the suitability of content adjacent to all types of ads, including Promoted Tweets.
Shell to acquire Volta to accelerate decarbonization of the transportation sector
Volta Inc. has announced the execution of a definitive merger agreement under which Shell USA Inc., a subsidiary of Shell plc, will acquire Volta in an all-cash transaction valued at approximately $169 million.
Similarweb estimates 100 fastest-growing digital brands of 2022
With its annual Digital 100 ranking, Similarweb is recognizing what it believes to be the 10 top-performing digital domains from 10 critical business categories, ranked by growth – with the top sites up by hundreds, or even thousands of a percent, between 2021 and 2022.
[eMarketer] Shutterstock debuts new generative AI capabilities for creative marketing
Shutterstock is positioning itself as an “ethical” partner in contrast with rival Getty Images.
Twitter and IAS partner to provide advertisers with brand safety measurement
With Tweet-level analysis, advertisers can better understand the content that appears adjacent to their ads on Twitter’s feed.
Demet Ikiler joins Publicis Groupe as COO EMEA, reinforcing regional leadership
Publicis Groupe has announced the appointment of Demet Ikiler as Chief Operating Officer (COO) of Publicis Groupe EMEA, bringing a new dynamic of leadership to the region.
Despite economic downturn 60 per cent of leaders plan to increase ad spend, report
Smartly.io, the digital advertising platform for creative and performance marketers, has announced new research outlining how companies are using automation and streamlined creative to reach customers on their preferred channels in 2023.
Sourcepoint unveils solution to pinpoint source of third-party scripts that pose privacy risks for publishers
Sourcepoint, the data privacy software company for the digital marketing ecosystem, has launched Vendor Trace to provide publishers and brands with an easy way to monitor downstream vendor behavior on their websites.
Measured provides marketers with access to the industry’s first library of media incrementality intelligence
In a year plagued by ongoing uncertainty and the threat of a global recession, ecommerce brands around the world trusted Measured to optimize more than $5 billion in advertising spend.
[Marketing Report] Bob Koigi: Advancing brand safety solutions
As advertisers increasingly demand brand safety and suitability measurements in user-generated content environments, companies are coming up with solutions that are delivering transparency in their campaigns.
ITV announces increased investment in data tech firm InfoSum
ITV has announced a further investment in data technology company InfoSum, increasing ITV’s investment by 50% of its original amount.
Dentsu Appoints Greg Reilly as President, dentsu health
In his role, Reilly will continue to drive the rapid growth and innovation of health marketing services across dentsu.
Channel 4 launches virtual work experience programme to help young people discover their creative career
The broadcaster is introducing an online work experience programme which helps young people match their skills to a potential career in the creative industries.
Amidst uncertainty, advertising agencies see bright spots and warning signs in 2023, report
Economic uncertainty rears its head in several of the report's stats, along with the continuing tradition of the often-divisive symbiotic advertising agency/marketer relationship.
Havas Group strengthens its social media expertise with the acquisition of HRZN in Germany
Founded in 2011 and headquartered in Mannheim with two additional branches in Düsseldorf and Hamburg, HRZN specialises in all disciplines of online-located brand communication.
Joe Public rated agency of the year
Scopen’s 2021/22 AgencyScope South Africa report named the agency as its Agency of the Year and its No. 1 Attractive Agency for clients, as well as the Best Agency to Work for in SA.
GroupM names Josh Krichefski CEO, EMEA and U.K
Krichefski will succeed Demet Ikiler, who is stepping down from her position as CEO for GroupM EMEA and WPP Country Manager for Turkey at the end of the month.
New video ad formats in streaming TV are twice more favorable than traditional TV ads, study
MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku have announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice more favorable than traditional TV ads for consumers.
[eMarketer] Retail media proves its value amid ad spending slowdown
Retail media was the fastest-growing digital ad channel worldwide in Q3 2022, with retail media spend increasing 45% versus a year ago.
Total UK marketing budgets continue to grow despite looming UK recession, report
While the UK economy is widely expected to have entered a technical recession at the end of the year, the latest Q4 2022 IPA Bellwether Report signalled another quarter of total marketing budget growth across the final three months of 2022.
Maersk and DP World partner to decarbonize logistics
Maersk and DP World Jebel Ali Port have entered a long-term partnership through which both parties will collaborate on various aspects of service delivery and work towards a common goal of decarbonising logistics and serve their customers better.
JW Player acquires InPlayer to expand its monetization and audience insights offering
JW Player, the SaaS video platform for broadcasters, publishers, and other video-driven companies, has announced it is acquiring InPlayer, a provider of subscription management and identity management technology.
Vivvix launches unifying advertising intelligence businesses from Kantar and Numerator
Kantar has announced the launch of Vivvix, a new operationally independent brand within the Kantar Group, with a deep specialism in syndicated competitive advertising intelligence across digital and traditional media, including mobile apps, streaming, and social media.
[eMarketer] Advertisers are adopting AI, but legal issues make creative uses risky
Artificial intelligence rapidly became one of the most-watched sectors in media and technology, but it has run into major roadblocks in the way of its ambitions for widespread adoption.
Tech downturn slashes billions from value of world's top brands, report
Every year, brand valuation consultancy Brand Finance puts the world's biggest brands to the test, ranking brands across all sectors and countries. The 500 most valuable and strongest brands are included in the annual Brand Finance Global 500 ranking.
78 per cent of small businesses say TikTok ads drive profits, research
More and more consumers are turning to TikTok search over Google to find their next local boutique or restaurant.
VideoAmp and Warner Bros. Discovery announce audience measurement agreement
Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. Discovery will use VideoAmp’s measurement and data capabilities to better represent its audiences for advertisers.
Meta and IRI unveil solution to measure in-store sales impact of online advertising
Marketers on Meta’s Instagram and Facebook platforms will now have access to brand and product-level sales results for their shopper marketing campaigns, addressing a key issue in measuring the effectiveness of shopper marketing investments.
Publicis Groupe acquires Bulgarian marketing agency Advertise BG
The strategic acquisition will further reinforce Publicis Groupe Bulgaria’s competencies in digital transformation, adding firepower to its existing offering across digital strategy, data, social media, and digital content creation.
Hivestack selected as first programmatic DOOH partner for Korea’s digital marketing network, BGFnetworks
Through this new partnership, premium DOOH screens at CU’s retail locations across Seoul, Korea will be integrated into the Hivestack Supply Side Platform (SSP).
Yahoo makes Scope3 carbon neutral inventory available to advertisers
Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals.
Dentsu doubles down on client focused leadership in EMEA region
Dentsu has announced changes to the EMEA Executive Team to strengthen client focus and continue to help clients transform their business and respond to the changing needs of consumers.
[eMarketer] 30 per cent of advertisers are cutting their 2023 budgets
Nearly 30% of major advertisers say they’re cutting their ad budgets into next year, according to a World Federation of Advertisers (WFA) survey of 43 multinational companies.
The Trade Desk unveils Galileo, a new approach for activating advertiser data
Many major brands spend years building strong relationships with their loyal customers, generating unique and valuable insights regarding their target audiences. Galileo can enable brands to unlock that data in a privacy-conscious manner to find new customers that share similar characteristics.
World Federation of Advertisers welcomes 13 new members
World Federation of Advertisers, WFA, has added 11 new corporate members since July, bringing its total membership to 148 companies.
Kantar introduces expert group to maximize value of first-party data for advertisers
Kantar, the world’s marketing data and analytics company, has announced the launch of its Global Connected Data Solutions Team within its Profiles division.
Publicis Groupe acquires marketing technology company Yieldify
Publicis Groupe has announced the acquisition of Yieldify, a London-based marketing technology company.
Innovative subscription models drive global audio streaming services market, report
Growth in 2021 resulted mainly from the great popularity of audio streaming platforms and subscription models, broader availability of fast-speed connections with low latency (e.g., 5G), expansion of these services to new regions, and technological advancements that allow easy streaming from multiple devices.
Teads enhances brand suitability capabilities through partnership with Integral Ad Science
Teads, the global media platform, has enhanced its brand suitability and contextual advertising offering through a partnership with Integral Ad Science (IAS), a global leader in digital media quality.
LegitScript partners with Google on certification programme for CBD manufacturers and retailers
LegitScript, the company involved in merchant and product certification and monitoring in the e-commerce and payment sectors, has partnered with Google to certify certain topical, non-ingestible CBD products and the websites that market them.
62 per cent of consumers play games on their mobile devices, research
LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the results of the company’s mobile gaming study, “Understanding Consumer Mobile Gaming Habits and Preferences.”
Remerge unveils programme to help agencies master mobile marketing for their app-based clients
Remerge has launched Agency Activators – a partnership program empowering media and brand agencies to become qualified leaders in the programmatic in-app advertising market.
Sale of game consoles drive video gaming industry, report
The sector is characterized by a tremendous amount of innovation and dynamics, not just growth. More than one billion video game consoles have been sold, worldwide, over the last decade.
[eMarketer] TikTok will drive social commerce growth in 2023
Social commerce sales grew 34.4% this year to $53.10 billion, according to eMarketer forecast, as more people shop on social media and existing buyers spend more.
Media experts cite eroding consumer trust as top concern for advertising on social media platforms in 2023, report
Despite that caution, the compelling reach and engagement of social media means the vast majority of media experts still plan to advertise on those same platforms next year.
IAS partners with Gadsme to provide greater transparency for in-game advertising performance
Integral Ad Science, IAS), a global player in digital media quality, has announced a first-to-market partnership with Gadsme, a premium in-game advertising platform.
Holiday programming still remains a key avenue for advertisers to reach audiences, research
The study looked at how households choose to watch their favorite holiday programming – highlighting the seasonal impact on viewership across program genres, co-viewing and streaming viewership.
Attain partners with OpenX to enable supply side targeting for advertisers
OpenAudience allows retailers, consumer brands, data owners and publishers to match their data directly with OpenX's 200 million monthly users across 1,200 publishers.
WPP acquires tech agency Fēnom Digital
WPP has announced the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America.
Nielsen announces market availability for Nielsen ONE Ads
Nielsen ONE Ads is the latest innovation in measurement, providing a consistent, comparable and deduplicated view of ads across screens, and will initially be available in the U.S.
[eMarketer] Amazon’s cost-cutting measures continue
The majority of the cuts will be directed at the company’s retail and recruiting divisions, CEO Andy Jassy said in a letter to employees.
Paramount Advertising adds Unified ID 2.0 to scale identity on Connected TV
Pioneered by The Trade Desk, UID2 is a new industry-wide approach to identity for the open internet that encourages the use of hashed and salted data to maintain the value exchange of the internet, while aiming to upgrade consumer privacy controls.
Eni announces the incorporation of Eni Sustainable Mobility, its new mobility transition company
The company is vertically integrated along the entire value chain, bringing together services and products that support the energy transition and accelerate the path to net zero emissions throughout their entire life cycle.
[eMarketer] 5 must-see digital ad marketing charts for 2023
While the overall market slows, not all categories will take the same hit. Social media is definitely in trouble, but connected TV (CTV) and retail media are in good shape.
Publicis Groupe Belgium launches content format series
Lionwise gathers thought-leadership on topics that occupy a marketeer’s mind. ‘Sharing knowledge, chasing clarity’ is the official baseline of the content platform that can take many forms: an event, a podcast, a webinar, a debate or a white-paper.
Maersk and SunGas Renewables sign strategic green methanol partnership
This is Maersk’s 9th such partnership to drive the acceleration of global production capacity for green methanol.
Culturally focused audio ads drive brand relevance among growth audiences, research
The study, titled “Challenging the ‘One & Done’ Approach,” reveals how critical it is for brands to invest in digital audio creative that culturally connects with multicultural audiences to drive growth.
[Marketing Week] Bob Koigi: Industry players' expectations of 2023
As the advertising, marketing, communication and media fraternity reflects on the mixed fortunes that 2022 presented, they are expressing divided feelings about what 2023 portends.
Carlsberg Sweden invests in electric transportation
Carlsberg Sweden has been working continuously to reduce the carbon footprint in all parts of the business.
AdTechCares partners with Project Drawdown to launch climate action campaign
AdTechCares––an organization co-founded in 2020 by Amobee and more than 50 partners from across the advertising ecosystem––has partnered with Project Drawdown, a nonprofit organization working to reduce greenhouse gas concentrations in the atmosphere, to launch a global campaign to encourage climate action.
[eMarketer] How Gen Z consumes media
Instead, Gen Zers’ TV time is headed to social media—which includes digital video—where they spend the bulk of their time with media.
WPP invests in new Atlanta Campus
WPP will create a world-class workspace for its people in Atlanta’s historic Old Fourth Ward neighborhood with the development of a new Campus.
Hearst UK launches online shopping platform
Hearst UK, the premium content and experience business, has announced the launch of the Country Living Marketplace, a new online shopping destination for high-quality artisan products, which builds on the brand’s direct-to-consumer offering.
Outbrain Board of Directors authorizes share repurchase programme
The manner, timing, and actual number of shares repurchased under the program will depend on a variety of factors, including price, general business and market conditions, and other investment opportunities.
[eMarketer] Can delivery apps help retailers take on Amazon?
DoorDash, Uber, and Shipt have partnered with hundreds of retailers to offer same-day delivery.
Nadia Kokni joins Hugo Boss as senior vice president global marketing
Nadia Kokni has been appointed Senior Vice President Global Marketing at Hugo Boss AG. She will join the company on January 1st, 2023, and take over from Miah Sullivan.
Advertisers believe they are still getting great value from their agencies post pandemic, research
Major advertisers believe that their agency partners are still offering great value in 2022, according to new research from the WFA and strategic partner The Observatory International.
DEPT launches WEB3/DEPT to build the next generation of the web
The 300-person team, which has been responsible for 5% of DEPT®’s revenue this year, will help clients experiment with blockchain technology, build immersive experiences in the metaverse and deliver multi-layer strategies for launching NFTs.
The fastest growing enterprise brands are Microsoft, Adobe and Siemens, report
The announcement comes as the momentum and influence of B2B marketing continues to rise. Accelerated by the pandemic and the digitalization of B2B, brand marketing has become an imperative for B2B leaders looking to build competitive advantage and long-term value.
Brands bet on Black Friday and Cyber Monday interactions to boost customer communications
Infobip’s analysis shows a 112% increase in multimedia messaging (MMS) and a 10% increase in WhatsApp interactions on Black Friday compared to a typical November Friday this year.
Bloomberg Radio and TuneIn extend partnership with commercial-free radio experience
TuneIn, the world’s live-streaming audio service, and Bloomberg, has announced the renewal of their partnership, extending their agreement for an additional three years, with the expansion of Commercial-Free local broadcast radio to Premium listeners.
Advertising investment to grow by 3.8 per cent globally in 2023, Dentsu report
The dentsu Global Ad Spend Forecasts for 2023 points to a continued growth, although at less than half the pace seen in 2022 (+8.0%), a trajectory which will see industry advertising investment of approx. US$713.6 billion by the end of this year.
Google and Microsoft sites leads in audience reach, report
With Shareablee powered by Comscore now, publishers can see not only their digital audience and engagement but their social interaction with their audiences to define better monetization strategies.
[Marketing Week] Bob Koigi: The making of the Apple behemoth
Over the years, Apple has positioned itself as a tech giant and innovating through unique products and services to meet market demand. But behind the rise of the behemoth is the investment in the company’s research and development unit.
Over 90 per cent of advertisers are partnering with retailers to reach consumers, research
IAB Europe, the European-level industry association for the digital and marketing ecosystem has announced the results of a new industry survey on retail media advertising.
Global cloud TV market to reach $4.9 billion by 2028, report
The Global Cloud TV Market size is expected to reach $4.9 billion by 2028, rising at a market growth of 20.3% Compound Annual Growth Rate, CAGR, during the forecast period.
Nielsen and AI4ALL expand relationship to build the next generation of artificial intelligence leaders
Nielsen is providing volunteer support and continued sponsorship of AI4ALL, a nonprofit focused on opening doors to artificial intelligence (AI) for underrepresented talent through education and mentorship.
[eMarketer] Uber expands retail media push into UK market
Uber is expanding its retail media push into Europe by appointing Paul Wright, who most recently worked for Farfetch and Amazon, to lead Uber Advertising for the UK and Ireland.
Global marketing company INNOCEAN renews media mandate with Havas Media
The company kicked off an internal review earlier this year and led the entire process on behalf of all relevant stakeholders from Hyundai Motor Group brands across their key regions.
UK PR firm Redhill joins PRCA as new member
The Public Relations and Communications Association (PRCA) has announced full-service PR and communications firm Redhill UK as its latest corporate member.
Netflix signs up to Kantar audience measurement service
In a first for Latin America, Kantar has announced that Netflix has signed-up as a subscriber to the audience measurement data service in Brazil.
Volkswagen creates the greatest charging network in Europe with Elli
Volkswagen AG and its charging and energy brand Elli have reached their next milestone: With 400,000 charging points, Elli is now operating the greatest charging network in Europe, with more than 800 providers in 27 countries.
Social toxicity and data privacy forge the future of marketing, Gartner predictions
As marketers face increased scrutiny over their operations, Gartner, Inc. has revealed its top five predictions that marketing leaders must incorporate in their strategies in 2023 and beyond to drive results and regain the confidence of business leaders.
Paramount+ arrives in Germany, Austria and Switzerland concluding a year of global expansion
To celebrate its latest launch, Paramount rolled out its iconic Blue Carpet at the UCI Luxe in Berlin and hosted an unforgettable event featuring a first look at some of Paramount+'s premium content.
World Out of Home Organization creates global sustainability task force
The World Out of Home Organization is creating a Global SustainabilityTask Force of hand-picked expert practitioners from all sides of the global industry.
ADS-TEC Energy partners with GP Joule Connect to expand EV charging infrastructure in Europe
ADS-TEC Energy, a manufacturer of battery storage-based ultra-fast charging solutions, hasannounced a strategic partnership with sustainable mobility solutions company GP JOULE CONNECT, a systems provider for new mobility.
Apple spent almost $100 billion innovating its products over the last 5 years, research
Apple has for years sustained its position among the top tech companies serving a wide range of customers through innovative products and services that seem to meet emerging market demands.
WPP acquires Canadian commerce agency Diff
With direct-to-consumer commerce sales in the United States forecast to grow to almost $213 billion by 2023, more brands are adopting D2C models as part of a multichannel approach.
IKEA bets on solar-powered cargo bikes to reduce the home delivery climate footprint
For the last couple of years, IKEA retailers have been introducing electrical trucks for home delivery services. Now, the IKEA franchisor adds a more sustainable alternative home delivery transport solution: Solar-powered cargo bikes.
Ad.net acquires commerce platform for publishers IntentX
Ad.net, a provider of digital performance advertising through intent-driven marketing for leading brands and agencies, has announced today its purchase of IntentX, the commerce platform for publishers at scale to increase their revenue.
Loop Media and ACTV8me deploy MarTech solutions across digital out-of-home network
The partnership allows two leading tech companies to demonstrate industry-first capabilities and experiences by leveraging Loop Media’s distribution network within retail stores nationwide.
[eMarketer] Meta’s business model is under threat at home and abroad
This isn’t the first time Meta pulled out the “ban-all-news” threat in response to legislation giving publishers negotiating power.
Volvo receives record order for electric trucks in Australia
The shift to sustainable truck transport is happening in many parts of the world, including Australia, where sales of electric trucks are starting to pick up.
Dutch firm Leolux picks iO to enhance its digital presence
Luxury designer furniture manufacturer Leolux, a Dutch family company, has launched a new website in collaboration with end-to-end agency iO.
Traditional media resilient through economic uncertainty, social media stalls, report
After a strong start in 2022, advertising spending growth slowed significantly in the second half amidst global economic uncertainty.
[eMarketer] Over half of marketers expect a decline in programmatic ad spending in 2023
Only one in three marketers indicate they intend to increase programmatic spending next year.
CJ CGV partners with Hivestack for programmatic digital out of home in South Korea
Through this partnership, CJ CGV inventory will be integrated into the Hivestack SSP and will now be available to programmatic buyers worldwide.
Paramount+ and British Airways launch a dedicated channel on the airline’s highlife entertainment platform
Paramount+, the global streaming service from Paramount has announced a partnership with British Airways to preview some of the streamer’s best television series on long-haul international flights.
TotalEnergies and Air France-KLM sign agreement to supply sustainable aviation fuel for 10 years
This sustainable aviation fuel will be produced by TotalEnergies at its biorefineries. It will be made available to Air France-KLM Group’s airlines, mainly for flights departing from France (in accordance with French legislation) and the Netherlands.
WFA and GARM meet Twitter management team to discuss brand safety
The conversation focused on Twitter’s continued commitments to GARM around common definitions, common measures, common tools and independent verification.
In-game advertising market size to increase by $5 billion by 2027, report
The rise in the adoption of mobile gaming is driving the growth of the regional market.
[eMarketer] How TikTok could help boost social commerce in the UK
The UK is a nation of digital buyers. But their appetite for shopping online hasn’t yet extended to social media
Out of home advertising up 11% in third quarter of 2022, research
Digital OOH continues to power overall OOH growth as the segment jumped 14 percent compared to Q3 2021. For 2022 year-to-date, OOH is up 25.7 percent and comparable with the historical YTD high set in 2019 at $6.4 billion.
Branch announces support for AWS for Advertising & Marketing Initiative
Branch, a player in mobile linking and measurement and an Amazon Web Services (AWS) Partner Network (APN) member, has announced support for the AWS for Advertising & Marketing initiative to help accelerate advertising and marketing transformation.
The digital marketing software market to grow to $141 billion in 2026, report
The main types of solutions in digital marketing software are CRM software, email marketing, social media, search marketing, content management, marketing automation, campaign management and other solutions.
Pluto TV debuts in Canada with more than 110 unique free channels
Pluto TV, the global FAST (free ad-supported streaming television) service has made its debut in Canada streaming more than 20,000 hours of free programming to Canadians.
Yahoo selects AWS as its preferred public cloud provider for its ad tech business
Building on its longtime relationship with AWS, Yahoo Ad Tech is migrating all of its advertising technology workloads—including its media-buying and supply-side platforms, analytics, and identity solutions and products—from its on-premises data centers to AWS.
Maersk and Carbon Sink partner to accelerate green marine fuels production
The commercial start is anticipated in 2027 and Maersk intends to purchase the full volume produced at the plant, with options for the output of subsequent Carbon Sink facilities at other locations.
TV campaign reach is highest when delivered across 40-45 networks, Effectv research
The study revealed that in today’s media landscape, where TV viewership is fragmenting more than ever, audience reach is maximized by buying across more networks without increasing budgets.
[eMarketer] LinkedIn’s new ad products turn power users into marketers
LinkedIn has expanded its B2B marketing offerings with a number of features designed to help marketers reach relevant audiences and analyze performance.
ITV signs licensing deal with Paramount Global Content Distribution
ITV has signed a multi-year licensing deal with Paramount Global Content Distribution which will allow UK audiences to stream the likes of Everybody Hates Chris and Freaks and Geeks on ITVX for free in 2023 and beyond.
Global social media advertisement market to grow reach $201 billion by 2026, report
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
Agencies feel more comfortable being honest with clients, WFA research
Agencies also reported a slight uptick in qualitative performance being evaluated (56% compared to 54% in 2020), again at least a majority of the time.
WPP unveils new global insights study on LGBTQ+ marketing and its future
The study surveyed 7,500 LGBTQ+ and non-LGBTQ+ people in the United States, United Kingdom, and Canada to better understand their perceptions and experiences of viewing LGBTQ+ identities in media and advertising.
[eMarketer] Twitter squares off against Apple
The speculation is that Musk wants to transition Twitter away from its ad-supported revenue model into a subscription-based service.
[Marketing Week] Bob Koigi: The rise and rise of social media advertising
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
Nathalie Pons appointed Chief Impact Officer at Havas Village France
Previously Deputy General Manager in charge of engagement at Havas Paris, Nathalie’s task will be to steer the joint strategy across all entities, both media and creative, of using societal and environmental impact to drive performance.
ITV launches unified brand across family of channels
Ahead of the launch of ITVX, the UK’s freshest new streaming service, ITV’s channels have been given a fresh look too, with new channel branding, on-screen presentation and idents launching across all on air channels.
Tesla, Weet-Bix among brands preferred by consumers for sustainability efforts, Nielsen report
After months of focused research, Nielsen has released its first independent Brand Sustainability Report, which ranks how Australian consumers perceive the sustainability efforts of 247 leading brands.
[eMarketer] Ads are the bigger driver of video revenues, not subscriptions
Between 2022 and 2026, 350 million people will become digital video viewers worldwide, per our forecast.
Nexon and Hivestack activate a cross-border programmatic digital out of home campaign from South Korea into Singapore
Hivestack, the world’s, independent programmatic digital out of home (DOOH) ad tech company has announced the success of its first “inside-out” programmatic (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software offering more than 45 live games operated across more than 190 countries.
JBL Brand and Harman International appoint Havas Group as agency of record
Havas Group will deliver a global and fully integrated solution that brings together brand strategy, creative, content, media and production as well as selective support in social media and influencer marketing.
Consumers favor advertising more when viewed across different platforms, study
A new study by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with Spectrum Reach, the advertising sales business of Charter Communications, Inc., reveals that consumers are more likely to respond to advertising if they see it across different screens.
Triton Digital appoints Josh Yamuder director of partnerships, programmatic marketplace
The appointment amplifies Triton Digital’s continued commitment to driving audience and revenue growth through digital audio.
[eMarketer] Yahoo bets on programmatic with a 25 per cent stake in Taboola
As part of the deal, Taboola will be Yahoo’s native advertising partner for 30 years across its digital brands, which includes sites like TechCrunch, AOL, and Engadget.
Belgian real estate firm Dewaele picks iO to market its story
To have that evolution succeed, iO and Dewaele launched the real estate agency’s new DNA: “Your lifelong partner for housing and business”.
PR leaders predict increased profitability in face of global challenges
PR leaders, directors, and agency owners who took part in the survey indicated a growing demand from clients for a range of services beyond traditional PR, with a score of 6.5, up from 6.1 in 2021.
IPA secures Snapchat tie-up to accelerate young people's opportunity of ad career
The competition embodies and expands upon the aim of the Advertising Unlocked initiative, founded by Douglas in 2017, to ignite awareness and passion for a potential career within the world of advertising.
[eMarketer] Amazon promotes payment offerings to capitalize on Cyber 5 sales
In the week leading up to Cyber Monday, Amazon announced offers on its cards and BNPL offerings, hoping they will promote spending on the platform.
Hivestack partners with China’s offline advertising solution provider Focus Media
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Focus Media, China’s offline advertising solution provider.
Coca-Cola begins making local deliveries in Belgium with 30 electric Renault Trucks vehicles
Through a key partnership with Renault Trucks, the beverage manufacturer is electrifying one-fifth of its truck fleet and creating the largest fleet of electric trucks in Belgium.
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