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[eMarketer] Pluto TV and the disruptive advertising business model
As consumers’ media consumption trends shift and the digital space continue to evolve, the advertising space is increasingly adapting to these market changes.
Twitter integrates Nielsen’s cross-media measurement suite into video ad platform
The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR).
Volvo Group and SSAB collaborate on the world’s first vehicles of fossil-free steel
Volvo Group and SSAB have signed a collaboration agreement on research, development, serial production and commercialization of the world’s first vehicles to be made of fossil-free steel.
Media company Grupo Globo adopts Google Cloud in digital drive
Over the next several years, Globo will use Google's experience in data management, artificial intelligence (AI) and machine learning (ML), as well as its global, scalable and secure infrastructure.
Group M unveils framework to guide responsible media buying
The framework’s five focus areas—Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability—signals a new media era where scale serves clients through a commitment to make advertising work better for people.
London Marathon Events taps Dept for branding and website design
LME turned to the Manchester division of international digital agency Dept to guide the brand refresh for LME and its events and to develop a centralised solution for managing its portfolio of websites.
Publicis Groupe adopts The Trade Desk’s ad tracking technology
Publicis Groupe and The Trade Desk have announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy.
[eMarketer] China closing the digital divide for the elderly
In November, the Chinese government urged tech companies to cater to the elderly, and China’s digital giants are now tapping into the so-called silver market.
[eMarketer] US consumers’ digital spending boosts Amazon’s e-commerce and ad businesses
Besides growing its online business by double digits, the e-commerce giant also recorded a growth in advertising business by 52.5 per cent.
IPG Mediabrands and TikTok build creator programmes to connect brands with culture
IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture.
Digital PR thriving during pandemic, PRCA report
The growth of digital PR and communications continued unabated in 2020 according to a new report published by the Public Relations and Communications Association (PRCA).
WFA launches guide to diversity and representation throughout the creative process
World Federation of Advertisers, WFA, has launched the world’s first-ever open-source guide to tackling diversity and representation issues throughout the entire creative process, from defining the business and brand challenges to evaluation and analysis.
[Column] Henri Lessing: How to top your niche on YouTube with contextual targeting
Digital marketing, just like fashion, evolves and changes faster than light speed. YouTube influencer marketing is also not stagnant:
Vice Media Group acquires creative consultancy firm PLTFRMR
With this acquisition, PLTFRMR will merge with VMG’s creative agency Virtue, bringing together a new agency model within the world’s largest independent media group.
Dept creates AR puffer jacket as limited edition virtual apparel drop
Digital advertising agency Dept has created the advertising industry’s first virtual AR (Augmented Reality) apparel drop, using NFTs (Non-Fungible Tokens) and Snapchat’s new full body-tracking tool.
Procter & Gamble launches content creation platform targeting black creators across advertising, film and TV
Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators.
Kantar, Ipsos selected to offer cross-media total audience measurement solution in the Netherlands
Working in partnership with Nationaal Media Onderzoek (NMO), representing the interests of the Dutch Media Industry this cross-media measurement solution is the world’s first truly integrated audience measurement programme.
Carlsberg joins PEFerence consortium on sustainable beer production
Carlsberg has joined the PEFerence consortium as a partner in the development of the biobased PEF material.
Over 80 percent of UK consumers call for more focus on self care, Hearst study
More than 80% of UK-based consumers believe the country needs greater emphasis on self-care following the outbreak of Covid-19 – according to a major piece of research conducted by Hearst UK.
BBC World Service partners with AfricaWeb to offer digital content to audiences in Ghana and Cameroon
The BBC World Service and AfricaWeb have formed a new digital partnership to offer BBC News text, podcasts, audio and video content in English, Pidgin, Hausa and French to audiences in Ghana and Cameroon.
Outbrain strengthens its Benelux sales team with new hire
Outbrain, the world's recommendation platform for the open web, has announced the hire of Ugur Elbasan as Senior Sales Manager.
Incentro Africa becomes first company in Africa to achieve Google Cloud Partner Work Transformation Specialization
Incentro has achieved the Google Cloud Partner “Work Transformation” Specialization, a development that gives any organisation looking to deploy collaboration solutions, the confidence that with Incentro, they are in experienced hands.
Logitech’s Ultimate Ears partners with Westbrook Media to celebrate creativity
The collaboration will leverage Westbrook Media’s creator-driven, innovative storytelling approach by using short films to bridge traditional entertainment with branded content that puts the product at the center of the story.
Andrew Ruegger appointed global President of GroupM Commerce
GroupM, WPP’s media investment group, has announced that Andrew Ruegger has elevated to the role of global president, GroupM Commerce.
VMLY&R Commerce appoints Angelica Galvis as VP, Head of Art and Design in North America
In this role, Angela will be responsible for overseeing the execution of creative commerce concepts and designs for the company’s domestic and international clients with specific focus on elevating the craft of design and art direction.
[eMarketer] Ad-supported video viewership grows opening up marketing opportunities
Ad supported video streaming platforms like The Roku Channel, Pluto TV and Hulu are fast gaining a share of the streaming video market that has long been a preserve of ad-free subscription services like Netflix.
DCM expands advertising opportunities to cover outdoor cinema
Digital Cinema Media (DCM) is expanding its advertising opportunities to cover outdoor cinema across the UK, with the newly expanded outdoor cinema operator HIDEAWAY CINEMA joining its cinema portfolio in 2021.
TikTok joins the Coalition to End Wildlife Trafficking Online
TikTok Community Guidelines spells out that any content that depicts or promotes the poaching or illegal trade of wildlife is not allowed on its platform and will be removed when identified.
ITV invests in what3words under its Media for Equity Programme
Following the announcement of “ITV AdVentures Invest,” a Media for Equity initiative, ITV has now concluded its first investment in what3words Limited.
UK media and advertising agencies lobby Government on taxi taxes to ensure staff safety
The letter has been written in response to the tragic death of Sarah Everard. Published in the Guardian, it calls on the government to review the current HRMC rules regarding business taxi expenses in order to help keep employees safe.
[Vacancy] ViacomCBS is looking for a Media Planning Manager
ViacomCBS is directly looking for a Media Planning Manager
[Vacancy] ViacomCBS is looking for a Presentation Scheduler
ViacomCBS is directly looking for a Presentation Scheduler
RNN Communications joins PRCA
The Public Relations and Communications Association (PRCA) has welcomed integrated PR Agency RNN Communications as its latest corporate member.
Channel 4 selects four production companies to produce new online content for teens to run across E4 social platforms
Channel 4 has selected four production companies who will create brand-new digital content aimed at 13-16 year-olds for its Teens strand, to be shared across E4’s social platforms.
Advertising Association launches annual review
The review is the first-ever fully-digital edition and showcases the Association’s work over the past twelve months as well as the major areas of focus for the year ahead.
[Startup Interview] Noel Wilson, Lars Evers, Founders, Jellow, Netherlands
Jellow is an on-demand freelance startup that seeks to connect companies with freelancers directly eliminating the hustle that comes with using intermediaries. The startup’s founders Noel Wilson & Lars Evers explain.
Mediamonks merges with design and experience agency Jam3
S 4Capital has announced that it has entered into a conditional agreement in relation to a merger of Jam3, an award-winning Toronto-based design and experience agency, with MediaMonks, S 4Capital’s Content practice.
Hearst names Mahendra Durai Senior Vice President, Chief Technology Officer
Mahendra Durai, who currently serves as chief information officer at Hearst, has been named senior vice president, chief technology officer.
Sandra Sims-Williams appointed Nielsen’s Chief Diversity Officer
She will take over from CEO David Kenny, who has held the CDO title in addition to CEO, since February 2019.
[Interview] Esinam Yevu, Co-Founder, PayBox, Ghana
Esinam Yevu is Co-Founder and Communications Lead at Ghanaian fintech startup, PayBox.
Linus Karlsson appointed IKEA Sweden Chief Creative Officer
His main assignment will be to set the creative direction for IKEA Range and Marketing & Communication. The role also includes to creatively lead and inspire the many co-workers and collaboration partners throughout the IKEA network.
VICE Audio announces spring podcast premieres
VICE Audio, the audio storytelling division of VICE Media Group, has announced the launch of two new podcast series: “Strongman”, and “The Crisis,” released in both English and Spanish.
Deutsche Post to invest €7 billion in climate-neutral logistics by 2030
The Group has announced it is investing a total of 7 billion euros (Opex and Capex) over the next ten years in measures to reduce its CO2 emissions.
[eMarketer] China’s internet population to reach 1 billion by 2022
China’s internet users are set to reach one billion by the end of 2022 according to the latest projections by eMarketer as the country’s number of online population reached 8.6 per cent in 2020.
Verizon Media expands commerce business, plans to launch Yahoo Shops
Verizon Media, a global player in innovation, content and commerce, has announced plans to launch Yahoo Shops, a new marketplace destination featuring a curated, native shopping experience.
Channel 4 and E4 launch on TikTok
The new accounts will feature exclusive content from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News. And clipped content from a range of other Channel 4 hits.
PRCA unveils fintech group to address challenging communications space
The Public Relations and Communications Association (PRCA) has appointed Edelman’s fintech and crypto expert, Martyna Borys CMPRCA, as the Chair of its new Financial Services & Fintech Group.
Ballard orders for modules to power Scotland's first fuel cell-powered train
Ballard Power Systems announced a purchase order from Arcola Energy, for Ballard FCmoveTM-HD fuel cell modules to power a passenger train planned for demonstration during COP26.
Staples Solutions to sell its remaining business units in Portugal, the Benelux and Finland
Staples Solutions B.V. announced it has entered into an agreement to sell its business units in Norway, Sweden, Denmark, Germany, Austria and Poland.
Braze continues global expansion with launch in Germany
Braze, a comprehensive customer engagement platform, announced its launch in Germany to support and accelerate its footprint in the DACH region.
[eMarketer] Gen Z drives social media penetration in Canada
What this new trend portends is the growing shift to social media advertising which will account for the majority of display ad investment this yea according to a forecast by eMarketer.
FAO Schwarz partners with Prénatal Retail to open flagship store in Italy
ThreeSixty Group is partnering with Prénatal Retail Group, toy retailers in Europe, to introduce the FAO Schwarz brand, retail store, and E-commerce concepts to Italy with an eye to expand in to Spain, France, Portugal and Benelux.
Coca-Cola unveils 2030 water security strategy
The Coca-Cola Company has announced a holistic strategy to achieve water security for its business, communities and nature everywhere the company operates, sources agricultural ingredients for its beverages and touches people’s lives by 2030.
Forrester Research Inc. names WPP as a leader among commerce services providers
The Forrester Wave™: Commerce Services, Q1 2021 evaluation ranks the 14 most significant commerce providers as Leaders, Strong Performers, Contenders or Challengers against their current offering, strategy and market presence.
Desperados launches world’s first dance-powered app to support Europe’s nightlife industry
Tequila beer brand Desperados is calling on partygoers around the world to unite in support of the clubs they love with the launch of their Rave to Save app.
Barrington Media Group and Nielsen announce multiyear agreement
Nielsen has announced that Barrington Media Group has signed a multiyear agreement as a new client of its National and Local TV measurement services in all markets.
Snap acquires tech startup Fit Analytics
Snapchat's parent company Snap has acquired Fit Analytics, a technology start-up that has built technology to help shoppers pick the right-sized clothing and footwear when they shop online.
World Woman Foundation and Hootsuite releases Digital Gender Diversity Impact Report 2021
World Woman Foundation has released the Digital Gender Diversity Impact Report in partnership with Hootsuite, Georgetown University’s Business for Impact, and VMLY&R Commerce.
[Vacancy] MeMo² is looking for a Strategy Consultant Brand & Crossmedia (fulltime)
MeMo² is directly looking for a Strategy Consultant Brand & Crossmedia (fulltime)
Dept acquires software consultancy firm Devetry
Devetry, a software consultancy that provides technology solutions ranging from organizational strategy to custom software development, has announced it has joined global digital agency Dept.
VIacomCBS and NFL ink 11-year multiplatform rights deal
The National Football League (NFL) and ViacomCBS have announced a new 11-year multiplatform rights agreement that extends CBS’ long-standing relationship with the NFL through the 2033 season.
PRCA welcomes BHM Qomms as latest member
The Public Relations and Communications Association (PRCA) has announced BHM Qomms – BlackHouse Media’s (BHM) UK operation – as its latest corporate member.
UK advertising exports rose 7% to reach £11 billion in 2019, report
The Advertising Association has published its annual UK Advertising Exports Report 2021 showing that international trade in UK advertising and market research services grew 7% year-on-year to reach a new record level of £11bn in 2019.
Samsung Neo QLEDs receives first gaming TV performance certification from VDE Germany
Samsung Electronics has announced that the 2021 Neo QLED became the first TV to receive certification for Gaming TV Performance from Verband Deutscher Elektrotechniker (VDE).
Havas Group awarded ISO certification for commitment to reduce environmental footprint
Havas Group has obtained ISO 14001 certification for 32 of its entities based in France.
Outbrain launches Content Coalition to fuel audience exchange between publishers
Launched first in Australia and New Zealand, but now available across the EU, the initiative will enable Coalition members to grow their audiences through a new channel by utilising Outbrain’s SmartFeed technology to exchange links, for free.
Heineken partners with Glass Futures, Enric to produce low carbon glass bottles
Heineken has partnered with a not-for-profit research technology organization, Glass Futures and its supplier Encirc to create sustainable low carbon glass bottles by developing technology and improving processes across manufacturing and the supply chain.
Publicis Groupe appoints Amrita Randhawa as South East Asia CEO
With this new role, Publicis Groupe will bring all markets including Singapore, Indonesia, Malaysia, Philippines, Vietnam and Thailand under one leadership.
Spanish Broadcasting System signs multi-year agreement with Nielsen Audio
Nielsen has announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services.
Epsilon and Verizon Media partner to strengthen identity and build on activation capabilities
Epsilon® and Verizon Media are expanding their long-standing partnership with the interoperability of Epsilon’s CORE ID and Verizon Media’s ConnectID.
New advertising management agency Ads& data starts operations in April
The previously announced national advertising management agency of Telenet/SBS, Mediahuis, Proximus Skynet and Pebble Media starts on 1 April under the telling name Ads & Data.
Footwear brand Crocs appoint Essence as integrated media agency of record in China
Essence has announced that it has been appointed as footwear brand Crocs’ integrated media agency of record in China.
[Vacancy] ViacomCBS is looking for a Supervisor Channel Operations
ViacomCBS is directly looking for a Supervisor Channel Operations
[Vacancy] Talpa Network is looking for a Back End Developer
Talpa Network is directly looking for a Back End Developer
[Vacancy] Logitech is looking for an End to End Supply Chain Solutions Manager - Customer Supply Chain, Europe
Logitech is directly looking for an End to End Supply Chain Solutions Manager - Customer Supply Chain, Europe
[Interview] Elizabeth Akinyi, Customer Success Manager, Incentro Africa
Elizabeth Akinyi is the Customer Success Manager at Incentro Africa, an IT service provider delivering custom build cloud-based software solutions for the European and African market.
[eMarketer] Netflix, Disney and YouTube are the largest recipients of US OTT subscription revenues
Netflix, Disney, and YouTube are the largest recipients of US OTT subscription revenues. In 2021, just under a third (30.8%) of all US OTT subscription revenues will go to Netflix.
[Vacancy] DPG Media is looking for a Senior DevOps Egineer - News Personalisation
DPG Media is directly looking for a Senior DevOps Engineer - News Personalisation
Starcom Italia announces new leadership team
Starcom Italia, an agency of Publicis Groupe, has announced the entry of two new figures in key roles for the growth and consolidation of its offer on the market.
Logitech unveils inaugural Song Breaker Awards to celebrate music creators
Logitech, in collaboration with TikTok, has announced the Song Breaker Awards, which recognizes groundbreaking creators who are influencing pop music today.
Amazon Music launches mobile app for fans to find merchandise from their favorite artists
Artist merchandise will now appear in the Amazon Music app on participating artists’ pages, side-by-side with their songs, albums, live streams, and music videos.
WPP records £3 billion pretax loss on ravages of the pandemic
Global advertising behemoth WPP has recorded a £2.79 billion, approximately €3.25 billion, pretax loss for the year to December 2020 as the global effects of COVID-19 continues to be felt across sectors.
[Startup Interview] Mark Schoones, Co-Founder, MIX, Netherlands
MIX is a Dutch-based agency that uses creative thinking to forge a connection between business, brand and marketing by analyzing businesses from all sides, determining where value is created and optimizing exactly those points.
Channel 4 announces events to support Nations and Regions independent production communities
Channel 4 has announced a series of events to further increase its support for independent production companies and freelancers in the Nations and Regions.
Gillette announces return of Gaming Alliance
Gillette has announced the return of the Gillette Gaming Alliance - a team of global streamers selected to represent the brand and create content for audiences worldwide.
Digital Turbine acquires AdColony for $400 million to accelerate growth
Otello Corp, Inc, owner of AdColony, the in-app marketplace for brands, has announced the signing of a definitive agreement to sell the global player in mobile game advertising and monetization, to Digital Turbine.
Mediahuis Ventures invests in AI coaching startup BUNCH
Mediahuis Ventures, the venture capital arm of European media group Mediahuis, is investing in BUNCH, a New York and Berlin based AI coaching startup.
VMLY&R COMMERCE promotes Elke Van Tienen to Global Head of People
VMLY&R COMMERCE has announced the promotion of Elke van Tienen, Chief People Officer (EMEA) to Global Head of People with immediate effect.
[eMarketer] On-demand food delivery services on meteoric rise
There has been a pandemic-induced shift in how consumers order their food with online purchases now increasing exponentially since the onset of the pandemic.
Nielsen completes sale of global connect business to Advent International
Nielsen Holdings has announced that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck.
Dept partners with Salesforce to develop quick-launch commerce solution for brands
International digital agency Dept has teamed up with Salesforce to develop a quick-launch commerce solution that enables brands to be up and running with a fully-functioning e-commerce site in a matter of weeks.
Coca-Cola empowers over 6 million women entrepreneurs globally
Coca-Cola has delivered on its decade-long drive to enable the economic empowerment of 5 million women entrepreneurs, the company has announced.
Unilever unveils new vision and strategy embracing inclusivity
Unilever has announced it will eliminate the word ‘normal’ from all of its beauty and personal care brands’ packaging and advertising, as part of the launch of our new Positive Beauty vision and strategy.
[eMarketer] Ad agencies grapple with pandemic-induced job losses
January was one of the worst months in recent years for ad agencies having seen 4800 job cuts, leaving the industry with 186,000 jobs. This marked the agencies’ worst point since 2014.
BrandBase wins two golds for Shell campaign
At both the London Design Award show 2020 and the Berlin Design Award show 2021, BrandBase won gold for Sales Promotion.
[eMarketer] Grocery purchases go digital in the wake of pandemic
Food and beverage category recorded the highest online commerce growth in the USA in 2020 in the wake of COVID-19 according to a report by eMarketer.
WPP appoints Dave Rolfe as Global Head of Production
WPP has announced the appointment of Dave Rolfe to the new role of Global Head of Production, WPP and Hogarth.
Mindshare announces leadership appointments in China
Benjamin Condit takes over the responsibility of Mindshare China CEO and Linda Lin takes over the responsibility of Executive Chair of Greater China. Both appointments are effective immediately.
Brands to be challenged by growing power of online retailers, dentsu report
The research shows how the pandemic has accelerated many of the long-term trends facing brands.
SportsTribal launches with OTT NOW!
SportsTribal TV the new free, ad-supported streaming TV service (FAST) specializing 100% in sports-themed content has been launched.
ViacomCBS launches streaming service Paramount+ offering breaking news, sports and entertainment
Global media and entertainment company ViacomCBS has launched Paramount+, the highly anticipated streaming service with an unparalleled content offering that bundles live sports, breaking news, and an expansive collection of exclusive new originals.
[Vacancy] ViacomCBS is looking for a (Technical) Onboarding Specialist Video-on-Demand
ViacomCBS is directly looking for a (Technical) Onboarding Specialist Video-on-Demand
[Vacancy] ViacomCBS is looking for a Programming Coordinator Nick jr.
ViacomCBS is directly looking for a Programming Coordinator Nick jr.
[eMarketer] Chinese short-video apps are racing to expand their social commerce offerings
Short-video leaders Douyin and Kuaishou have been expanding their social commerce operations, not just to sell products, but to provide services and other forms of content as well.
[Vacancy] ViacomCBS is looking for a Manager Bi & Research EMEAA (Temporary)
ViacomCBS is directly looking for a Manager Bi & Research EMEAA (Temporary)
[Vacancy] ViacomCBS is looking for a Content Operator Multiplatform Operations
ViacomCBS is directly looking for a Content Operator Multiplatform Operations
Samsung breaks 5G speed record reaching 5.23Gbps
Samsung Electronics has announced it achieved a breakthrough in 5G data speeds using E-UTRAN New Radio Dual Connectivity (EN-DC) technology.
Nielsen and Roku to expand traditional TV and streaming coverage
Roku, Inc. and Nielsen have announced a strategic alliance between the two companies that will help shape the future of media measurement and TV advertising in a streaming-first market.
Sony launches FX3 Full-Frame Camera with an eye on content creators
As the latest addition to Sony’s Cinema Line, the FX3 delivers a cinematic look and professional operability and reliability all in one device.
[Column] Jeffrey Pater: The Exciting New Age of Creators
In the last few years, the YouTube algorithm has gone through an enormous change. Viral content is no longer the go-to format for new creators.
[eMarketer] Digital content consumption trends
As news consumption trends evolve and consumers get exposed to an array of platforms that offering both free and premium content, debate has been varied on which model appeals most to consumers.
Volvo Cars to fully go electric by 2030
Volvo Cars is committed to becoming a leader in the fast-growing premium electric car market and plans to become a fully electric car company by 2030.
Adcombi’s API Platform Solution
Programmatic advertising has changed the face of digital advertising as we know it. Automatic buying enables solutions like dynamic creative optimization for a level of granularity and relevancy not possible with traditional digital ads.
WPP acquires mobile technology provider NN4M
WPP has announced that Wunderman Thompson has acquired NN4M, a mobile commerce partner for global brands.
Tech and media entities partner to create standards group to tackle fake news
Founding members Adobe, Arm, BBC, Intel, Microsoft and Truepic seek to establish a standardized provenance solution with the goal of combating misleading content.
SpotX collaborates with Crackle Plus to Monetize OTT Inventory across New Distribution Channels
SpotX, the global video advertising platform, has announced a strategic partnership with Crackle Plus to serve as a primary supply-side platform (SSP) to power the video monetization of Crackle Plus.
Boudewijn Beusmans appointed CEO of NewBe
Until recently, he was the CEO at EndemolShine and responsible for their activities in The Netherlands, Belgium, Scandinavia and Germany..
[eMarketer] Loyalty programmes and shoppers' changing behaviours
While setting up the framework for offering loyalty programme remains a challenge for retailers, it has proven effective for retailers to earn new clients while cultivating relationships both short and long term.
Essence expands data and technology consulting division in Germany
Essence has announced the expansion of its best-in-class data and technology consulting services to the German marketplace.
Isobar Amsterdam leads Malaria No More creative campaign
The global integrated campaign creative and strategy was led by Isobar Amsterdam and is the latest in a three-year pro bono partnership involving creative and media agencies from across the dentsu international network, aimed at ending a disease that kills a child every two minutes.
Samsung and UNDP welcome young leaders to Generation 17 initiative on global goals
Samsung Electronics has announced that four additional Young Leaders will join Generation17, a joint initiative with the United Nations Development Programme (UNDP) to accelerate progress towards achieving the 17 Global Goals, or the Sustainable Development Goals.
[Vacancy] Lukkien is looking for a Front-end Developer
Lukkien is directly looking for a Front-end Developer
EU imports from US declined by 13% in 2020 against 5.6% increase from China
For the first time in history, China overtook the US in 2020 as the Euro Area's (EA) top trading partner.
[Vacancy] Logitech is looking for an Inside Business Development Representative, video collaboration
Logitech is directly looking for an Inside Business Development Representative, video collaboration
[eMarketer] 5G wireless to experience a boom in 2021
Even as a sizeable population of US citizens embrace the 5G network hundreds of millions are still not accessing the technology.
dentsu partners with Malaria No More UK to launch Draw the Line Against Malaria campaign
The star-studded creative campaign invites youth from across Africa and the globe to join the movement to end the world’s oldest deadliest disease.
Reprise appoints Vincent Spruyt as Global Chief Artificial Intelligence Officer
Reprise, IPG’s global performance marketing agency, has announced the appointment of Vincent Spruyt as Global Chief AI Officer, effective immediately.
Canon launches EOS M50 Mark II camera targeting content creators
In response to the growing demand for high-quality camera equipment to meet the evolving requirements of today’s content creators, Canon Europe has announced the EOS M50 Mark II, the successor to the award-winning EOS M50.
[Startup Interview] Aaron Mirck, Co-Founder, Presscloud, Netherlands
Dutch startup Presscloud allows companies to handle public relations without the need for an agency by training users on the ABCs of PR and connecting them to a database of journalists and an online newsroom.
[Interview] Frank Carvalho, Managing Director, Brand New Galaxy, Amsterdam
Frank Carvalho is an award-winning business leader focusing on marketing innovations that make a difference with more than 25 years of genuinely global experience.
Intracto Group acquires Ghent based agency Marlon
Intracto Group has acquired Ghent-based agency Marlon together with it’s over 30 digital experts. The agency is renowned in the field of design and development of apps, web shops and websites.
ViacomCBS unveils streaming strategy and expansive slate of originals headed to Paramount+
Global media and entertainment company ViacomCBS has updated investors on its differentiated streaming strategy, which leverages the company’s strong product offerings across free, premium and pay segments.
[Column]Gregory Edelenbos: Seven misconceptions about creating branded content on YouTube
Because of the global lockdown, online activity has skyrocketed. Marketing leaders predict that many more companies will invest in branded content in 2021.
Redbox selects SpotX for video monetization across its free streaming platform
SpotX, the global video advertising platform, today announced a new strategic partnership with Redbox to serve as a strategic supply-side platform (SSP) to power the video monetization of Redbox’s free live TV and AVOD content.
Jeremy Schwartz joins Kantar as Practice Chairman for Sustainable Transformation
Kantar, the world’s data, insights and consulting company, has announced the addition of Jeremy Schwartz, former CEO of The Body Shop and Pandora, to the leadership team of Kantar’s Sustainable Transformation Practice.
Orange partners with ENGIE to deliver renewable energy supply solution in France
Orange is joining forces with ENGIE, the developer of solar and wind power in France, to deliver a global renewable energy supply solution in the country.
Pepsi launches global campaign celebrating diverse cultures
At a time when the world could use a little more fizz, Pepsi® has unveiled a highly entertaining new campaign that will cut across cultural playgrounds with the uncontainable fizz of the brand.
Havas Media Group grows GBfoods and Affinity partnership worldwide
Havas Media Group has renewed an agreement with GBfoods and Affinity with a significant international presence in more than 10 markets, after a media review for Europe launched last May.
IKEA collaborates with an entire city to assemble the sustainable city of the future
IKEA has shared the first details of a new partnership with an entire city where ambition is to create community solutions for a better life at home.
Willem-Albert Bol appointed CEO of Abovo Maxlead
Willem-Albert Bol has been appointed as the new CEO of Abovo Maxlead effective April after being with DPG Media for seven years.
VICE Distribution announces first spring Slate
VICE Distribution, the global distribution division of VICE Media Group, has revealed its first slate of programming for Spring following the launch of the business last year.
Twenty new companies join The Climate Pledge
Amazon and Global Optimism have announced that 20 new signatories around the world have joined The Climate Pledge:
Mindshare research explores the evolving power dynamics between consumers, brands and media
Consumers are more frequently and collectively demanding brands drive purpose and positive change, leaving nobody safe from call-out culture and backlash for less ethical decisions.
[eMarketer] Digital audio took a huge hit in user engagement in 2020
Early when the coronavirus pandemic started, digital audio took a huge hit in user engagement and in the amount of time listeners were spending with the medium.
Dutch Startup Competition | Cross Media Congress 2021
The Cross Media Congress 2021 will take place in Amsterdam on Wednesday 7 July 2021. The 5 best media and marcom startups of the moment in The Netherlands will be speaking at this conference
Havas Group acquires majority stake in Singapore-based creative agency BLKJ
Havas Group has announced the acquisition of a majority stake in Singapore-based creative agency BLKJ. The agency will join forces with the Havas Creative network and will strengthen the Group’s creative operations in South East Asia.
Carlsberg to trial glass bottles with up to 90 per cent lower carbon impact
The trial with glass bottle supplier, Encirc, uses 100% biofuel and increases recycled content of the bottles to 100% while maintaining quality.
Small social platforms invest in tackling harmful content, IPG Mediabrands index
IPG Mediabrands has released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising.
Scangroup suspends CEO, CFO over alleged gross misconduct
Integrated marketing communications company The WPP-Scangroup Plc has suspended its CEO Bharat Thakrar and Chief Financial Officer Satyabrata Das over allegations of gross misconduct.
Boggi Milano partners with Tulip to enrich clienteling experiences in Italy
Tulip, a global leader in cloud-based retail mobile solutions, announced that Italian menswear brand Boggi Milano has selected Tulip for its mobile retail solutions.
[Column] Dennis De Weerd: Why I switched to a Chromebook and never looked back
I want to share my experience and why changing operating systems can drive cloud adoption, increase productivity, collaboration and security in your organization, while saving costs.
Desperados partners with emerging artists in its latest advertising campaign
Heineken's tequila-flavoured beer brand Desperados has partnered with eight emerging graphic designers, painters, photographers and illustrators, creating the Desperados Design Collective, to develop its latest advertising campaign.
Marketing technology agency Byte merges with Dept to accelerate global growth
Together, both agencies will strengthen end-to-end digital services for clients across the globe.
GroupM UK joins The Conscious Advertising Network
Launched in 2019, CAN is a UK-based voluntary coalition of over 70 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising.
[eMarketer] Do email newsletter ads influence shoppers’ buying decisions?
As companies and brands compete to outwit each other in catching consumers’ attention, there has been a flurry of marketing campaigns key among them the email newsletter ads.
Publicis Groupe UK acquires B2B marketing specialist agency Octopus Group
Octopus Group will join Publicis Groupe UK’s existing B2B specialists to bring strategic, creative and commercial acumen and experience to clients and B2B brands.
Lower DSP Ad Cost and Complexity with Adcombi Suite: A simplified DSP dashboard with no minimum spend
Demand-Side Platforms (DSP) offer advertisers access to premium inventory not available on Google Display Network.
[Interview] Léonie Koning (Initiative): Successful brands today are agile, have vision and purpose
Léonie Koning has worked for Initiative for more than fifteen years, the last seven of which as the CEO. Time to talk to her.
Brand New Galaxy Launches Western European Operation in Amsterdam
The rapidly growing global marketing and technology company, Brand New Galaxy launches their Western European Operation in Amsterdam, The Netherlands.
[eMarketer] Digital audio remains resilient in the wake of COVID-19
Last year at the height of COVID-19 analysts predicted that digital audio would record a dip in user engagement and the amount of time listeners would spend on the medium.
Dentsu pilots tool to manage media industry’s digital carbon footprint
DIMPACT, the pioneering initiative to help the digital media industry map and manage its carbon impacts, is moving beyond proof of concept.
IKEA to create 95,000 jobs by 2025
For several years, IKEA has been working with social entrepreneurs to create a better everyday life through long-term job opportunities and livelihood for people who need it the most.
AWS and Bundesliga enhance real-time game analysis with new performance stats
Amazon Web Services (AWS), an Amazon.com, Inc. company, and the German Bundesliga, Germany’s top national football league, have announced three new Bundesliga Match Facts powered by AWS to give fans deeper insights into action on the pitch.
[eMarketer] US TV viewership declined by roughly 10 million in 2020
TV viewership in the United States declined by roughly 10 million, and 2020 ended up with 20 million fewer adults watching TV. This is according to new data from eMarketer.
Coca Cola to trial paper bottle prototype with online retailer in Hungary
The Coca-Cola Company’s first-ever paper bottle prototype is transitioning from the lab to the marketplace this summer through a limited online trial in Hungary.
Vice Media commissions Icon Films to produce documentary on diversity of the Amazon Rainforest
UK independent factual production company Icon Films has announced a joint commission from VICE TV and VICE World News to produce ‘Unknown Amazon with Pedro Andrade’, a new documentary series that explores the unique diversity of Amazonia and the people who live there.
The Odd Shop joins MediaMonks
Oscar Hamming, Niels de Wit and Robert van der Lans, formerly founders of The Odd Shop, have announced that their team is joining MediaMonks to bring their distinct Persuasive Creativity Model to S4Capital’s content practice.
Outbrain wins Gold for the company’s innovative technology and new product offerings
Outbrain, the world’s discovery and native advertising feed for the open web, has announced the company was selected by the Native Advertising Institute as the Gold winner of the Native Advertising Platform/Network of the Year.
[eMarketer] Eccomerce to account for more than half of China retail sales
In what is poised to be historic and a global first, 52.1 per cent of all retail sales in China this year will be from ecommerce according to a forecast by emarketer.
LG partners with SpotX to deliver programmatic advertising to LG Smart TVs
SpotX, the global video advertising platform, has announced a partnership with LG Electronics Inc. (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.
Hearst UK appoints Richie Booker as Diversity and Belonging Lead
Hearst UK, the premium content and experience business, has announced the appointment of Richie Booker to the role of Diversity & Belonging Lead.
Total joins Mærsk Mc-Kinney Møller Center for Zero Carbon Shipping
Total has joined the Mærsk Mc-Kinney Møller Center for Zero Carbon Shipping as a strategic partner and accelerates its R&D program for carbon neutral shipping solutions
Virtual sessions about connected branding: Two Cents of Ace
The past 10 years, technology has transformed the world. And yet companies lost the true connection and their ability to stand out as a brand. To stand out and stay ahead
[eMarketer] US adults spent an average of 7 hours, 50 minutes per day with digital media in 2020
A pandemic-disrupted 2020 led to even more time spent with digital media than anticipated. Data from eMarketer shows that US adults spent an average of 7 hours, 50 minutes (7:50) per day with digital last year.
Dutch art museum Mauritshuis picks Dept to support its strategy and digital marketing
Mauritshuis and Dept optimised the digital marketing aspects and developed creative content concepts to reach additional target groups, such as young people, and enthuse them to visit the museum. During Spring, the new changes will go live.
C-Suite support, training key to marketing transformation, WFA research
Top level support, the freedom to take decisions and investment in training are critical enablers for achieving real change and creating a marketing organisation that is future fit, according to a new report from WFA.
Carlsberg cut brewery carbon emissions by 12 per cent in 2020, report
The Carlsberg Group’s Sustainability Report 2020 shows solid progress towards the targets set out in its Together Towards ZERO plan, stating its continued commitment to tackling the global challenges the company faces.
[eMarketer] Ban social media bullies for good, half of US adults say
As companies continue to introduce new ways to handle bullies, over half of US adults have expressed their opinions on the subject insisting that bullies should be dealt with once and for all.
WPP acquires Brazilian digital innovation and software engineering company DTI Digital
The acquisition is in line with WPP’s objectives outlined in its December 2020 Capital Markets Day to expand its presence in the faster growing areas of experience, commerce and technology.
Twitter partners with Google Cloud to improve data insights
Twitter will deepen its initial work with Google and move its offline analytics, data processing, and machine learning workloads to Google’s Data Cloud.
Half of brands will have failed to unify customer engagement channels by 2022, Gartner report
Through 2022, 50% of large organizations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context, according to Gartner, Inc.
[eMarketer] Traditional TV ad spend is still big business
Even as digital platforms continue to eclipse traditional TV, the TV advertising spending is still intact as events of recent past including Super Bowl have shown.
DPAA expands board of directors with addition of digital media and programmatic executives
DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, has announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the DPAA’s Board of Directors.
Nielsen and Marquee ink TV measurement services deal
Nielsen and Marquee Broadcasting Group, a privately held broadcasting company that owns several television stations, have announced a multi-year agreement whereby Nielsen will provide local TV measurement services for all broadcast stations.
Gillette launches new line of products that are kind to skin and planet
Planet KIND packaging is recyclable and made with 85% recycled paper, 85% recycled plastic or infinitely recyclable aluminum.
[eMarketer] Amazon's worldwide ecommerce sales to grow by nearly 12% to $532.20 billion in 2021
In 2021, Amazon's worldwide ecommerce sales will grow by nearly 12% to $532.20 billion. That gives it a 12.1% share of the global ecommerce market.
[Vacancy] MeMo² is looking for a Python Data Analyst (Groningen - part time)
MeMo² is directly looking for a Python Data Analyst (Groningen - part time)
[eMarketer] Pandemic reshapes gen X spending
Generation X, commonly referred as Gen Xers have been known for above average income, household and spend with technology shaping a big part of their spending patterns.
Havas Group acquires Israeli advertising agency Inbar Merhav G
Havas Group has announced the acquisition of full service independent agency, Inbar Merhav G, as part of the Group’s strategic plans in Israel. The agency will rebrand to Havas Inbar Merhav G Ltd.
Kantar and Google launch independent Brand Lift measurement of YouTube ads
Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy.
Isobar publishes automotive retail report targeting Chief Marketing Officers
Isobar has launched a whitepaper to provide insights and inspiration specifically for CMOs in the automotive industry.
Sony partners with Holzweiler to create digital content for brands
Norwegian fashion house Holzweiler has announced it is collaborating with Sony Europe to create digital content for its brand and retail experiences.
Heineken joins global movement to prevent online sale of alcohol to minors
Heineken has announced that it has become part of the world’s first coalition to develop and enhance safeguards to prevent the online sale and delivery of drinks containing alcohol to minors and to reduce harmful drinking among adults.
IKEA accelerates transformation towards recycled polyester
Replacing all virgin polyester with recycled is an important step on the way to transforming into a circular business and fulfilling the goal to use only recycled or renewable materials by 2030.
[Interview] Dennis De Weerd, CEO, Incentro Africa
Dennis De Weerd is the CEO at Incentro Africa, an IT service provider delivering custom build cloud-based software solutions for the European and African market.
[eMarketer] Only 5% of remote employees in the US want to go back into the workplace full-time
Only 5% of remote employees want to go back into the workplace full-time, which could make for some fairly deserted office spaces.
[eMarketer] Marketers in China can leverage WeChat for Lunar New Year campaigns
Chinese multi-purpose app WeChat is entering its second decade. Allen Zhang Xiaolong, chief architect of the super app, pledged at an annual conference to make videos its cornerstone in the coming years.
[Vacancy] MeMo² is looking for a Brand & Crossmedia Research Consultant (fulltime)
MeMo² is directly looking for a Brand & Crossmedia Research Consultant (fulltime)
[eMarketer] UK programmatic digital display advertising spend defies pandemic to record rise
Even with a tough 2020 occasioned by COVID-19 pandemic, the programmatic digital display advertising spend in UK recorded a rise bolstered by social media use, with that increase expected to be sustained this year according to a forecat by eMarketer.
WPP and TikTok announce global agency partnership
WPP and TikTok, a global destination for short-form mobile video, have announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform.
GroupM partners with Unilever to launch first of its kind ethics tool
GroupM, WPP’s media investment group, has announced the launch of the industry’s first tool to operationalize data ethics.
MAGNA, IPG Media Lab study highlights best uses of ad sequencing to drive brand KPIs
Marketers have long created multiple video ad lengths but with more innovative technology, there is now ability to deliver those ads in a desired sequence.
[eMarketer] US adults spent 1 hour more per day on digital activities in 2020
Amid the Covid-19 pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019 according to eMarketer’s latest time spent forecast from Insider Intelligence.
European support for financing to cultural and creative sectors in Denmark
The European Investment Fund (EIF) has signed a guarantee agreement with Danish alternative finance provider REinvent Finance.
Global advertisement spend to grow by 5.8 per cent in 2021, dentsu report
Global advertising investment is forecast to grow by 5.8% globally in 2021, according to the first dentsu Ad Spend Report since the global pandemic began.
VMLY&R recognized for inclusive equal employment opportunity policies
Global marketing and communications agency VMLY&R has received a score of 100 on the Human Rights Campaign’s Corporate Equality Index, the foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ workplace equality.
KLM, partners commit to reduce carbon footprint with Sustainable Aviation Fuel programme
KLM’s Corporate BioFuel Programme has been renamed the KLM Corporate SAF Programme, Sustainable Aviation Fuel.
[Campaigns] Lukkien produces TV commercials for Danone
Lukkien recently made an international production for Danone for the French advertising agency BETC. It was special because of the challenging combination of babies that cannot be directed and live projections on set.
WPP named in Bloomberg Gender-Equality Index for third year in a row
WPP has been named in the 2021 Bloomberg Gender-Equality Index (GEI) for the third consecutive year. The Index recognizes companies committed to advancing gender equality in the workplace through policy development, representation and transparency.
Cannasure, DanCann Pharma sign distribution agreement for Denmark, Norway, Sweden and Finland
Cannassure Therapeutics, an Israel based developer and producer of innovative medical cannabis products, announces the singing of an exclusive distribution agreement with DannCan Pharma.
Publicis Groupe appoints Anna Chitty as CEO of Starcom China
Publicis Groupe has announced the appointment of Anna Chitty as Chief Executive Officer of Starcom China.
Digital marketing agency EWM. SA opens Parisian subsidiary, EWM France
EWM. SA, a Geneva web development and digital marketing agency announces the creation of its Paris branch, EWM France, in a joint venture with the OLCM holding company.
InMobi, AdInMo partner to connect brands and mobile gamers in Scotland
AdInMo, the mobile InGamePlay brand advertising platform, announced a partnership with global mobile advertising giant InMobi.
[eMarketer] Digital out-of-home advertising spending declined massively in 2020 in Canada
The market for Digital out-of-home advertising in Canada never fully recovered even as lockdowns eased, summer arrived, and more people ventured outdoors.
Volvo Group creates business area dedicated to accelerating electrification
The new business area Volvo Energy is set to strengthen the Volvo Group's business flow of batteries over the life cycle as well as the customer offer for charging infrastructure.
HERC joins Ace
As of today HERC joins Ace, family of leading agencies. With the acquisition of this hotshop Ace adds Advertising & Brand culture to its portfolio. HERC included, Ace now holds over 180 employees with creative hubs in both Utrecht and Amsterdam.
[eMarketer] Smartphones lead in consumption of digital media among US adults
In the wake of the novel coronavirus, US adults spent an extra hour daily across all devices compared to what they did in 2019, the highest jump since 2020 according to the latest forecast by eMarketer.
GROUPM certified as a top employer Europe 2021 with five EMEA market accreditations
GroupM, WPP’s media investment group, has announced that five of its EMEA markets have been recognized by the Top Employers Institute as a Top Employer 2021.
James Kinney appointed Ogilvy global chief diversity, equity and inclusion officer
Ogilvy has announced that James Nicholas Kinney has been appointed global chief diversity, equity and inclusion officer and chief people officer for North America.
Mastercard pledges net zero emissions, innovates for collective climate action
Mastercard is furthering its commitment to create a more sustainable and inclusive digital economy, with a pledge to reach net zero emissions by 2050.
[eMarketer] European consumers keen to invest in brands that make positive contributions
European consumers are becoming increasingly conscious of brands offerings beyond marketing and advertising and are keen to invest in companies that contribute to social good.
BMG selects Google Cloud to enhance service to artists and songwriters
Google has announced that BMG has selected Google Cloud to build a scalable, global infrastructure as it grows its digital music business.
IKEA unveils 2030 forest agenda to push for improved forest management
The IKEA business has for many years been committed to using its size and reach to eliminate forest degradation and deforestation around the world.
Apple launches racial equity and justice initiative projects to challenge systemic racism
Apple has announced a set of major new projects as part of its $100 million Racial Equity and Justice Initiative (REJI) to help dismantle systemic barriers to opportunity and combat injustices faced by communities of colour.
MeMo² launches Crossmedia Analytics Platform THX in Belgium
MeMo² has launched the innovative Crossmedia Analytics Platform THX in Belgium. This, after a successful introduction on the Dutch market with 1300 measured campaigns in 2020.
[eMarketer] Covid-19 pandemic pushes retail eCommerce to new heights
The coronavirus pandemic changed media behaviors in 2020, driving up consumption of TV and digital video. Quarantines also changed the retail landscape, boosting ecommerce and digital food service significantly.
[Campaigns] Lukkien: Super Suzuki in CGI
As an ad agency The Merge will never turn away from a daring challenge and in that Lukkien likes to think they found their equal when they asked Lukkien to produce four different – full CGI – animated tv spots
VMLY&R COMMERCE promotes Debbie Ellison to Global Chief Digital Officer
VMLY&R COMMERCE has announced the promotion of Debbie Ellison, currently the Chief Digital Officer Geometry UK, to Global Chief Digital Officer.
Unilever commits to help build a more equitable and inclusive society
Unilever has announced a wide-ranging set of commitments and actions to help build a more equitable and inclusive society by raising living standards across its value chain, creating opportunities through inclusivity, and preparing people for the future of work.
Nielsen begins tracking premium theatrical films being distributed on streaming platforms
Nielsen has announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand.
[eMarketer] Western Europe’s direct selling space on an upward trajectory
The boom in direct-to consumer, D2C, entities has caught global attention especially in Europe where pioneers like beauty company Glossier, mattress companies Casper and Emma and luggage maker away have recorded resounding success.
The evolution of advertising and what it means for 2021
The ever-changing advertising landscape is something we’ve all become accustomed to. Over the last decade, technology has fast-tracked its progress like we’ve never seen before.
EBRD provides €26m loan to build new wind farms in Poland
Poland is accelerating its transition from fossil fuels with the construction of two new wind farms financed by the European Bank for Reconstruction and Development (EBRD).
Incentro: Not even a pandemic can stop fifteen consecutive years of growth
For the fifteenth year in a row, we have realized growth. Nothing can stop us. Not even a pandemic! Our provisional data shows that in 2020, we produced revenue of almost 57 million euros. That’s a 8.8% growth compared to 2019.
MediaCom unveils new proposition to help clients see the bigger picture
MediaCom has unveiled its new agency proposition: moving forward, the network will help clients ‘See the Bigger Picture’.
Essence launches Media Health check service targeting marketers
Global data and measurement-driven media agency Essence has announced the introduction of its Essence Media Health Check service, developed to help marketers achieve effective business outcomes from their digital media campaigns by delivering measurable performance improvements over current baselines.
SpotX embraces open source identity solution to improve advertising and consumer privacy
SpotX, the global video advertising platform, has announced it is integrating the Unified ID 2.0 solution, an open source and interoperable ID framework designed to improve relevant advertising.
[eMarketer] Programmatic digital display advertising is having an identity crisis
Advertisers, publishers, and their partners are now confronting changes to the infrastructure of platforms and devices that will have significant effects on how they do business.
[Interview] Nick Kalse (Outbrain): Native advertising will gain a solid position within digital marketing strategy
On January 27th Outbrain, the world's largest native advertising platform, will host the webinar Outbrain Unveil. We speak with Nick Kalse, Head of Sales at Outbrain Benelux.
[eMarketer] Lead generation among top content marketers’ plans in 2021
Generating quality leads and attracting increased web traffic are top priorities for marketers in 2021 at 79 per cent and 75 per cent respectively according to the State of Content Marketing report by SEMRUSH
Netherlands national trade association Outreach joins World Out of Home Organization
World Out of Home Organization, WOO, has signed a new national association member, Outreach in the Netherlands. Outreach is chaired by Eric Kip who is also Managing Director of Exterion Media in the country.
Havas Media launches Havas Market e-commerce offering
From the point of view of Havas Media Group, e-commerce is to be seen as a holistic challenge. The agency is consequently bundling its expertise in the areas of DTC, marketplaces and digital drive to retail on a global level in the Havas Market unit.
Staud Studios merges with MediaMonks
S4 Capital plc, the tech-led, new age/new era digital advertising and marketing services company, has announced that that Staud Studios, a high-end creative production studio specializing in the Automotive industry, is merging with MediaMonks, S4Capital’s Content practice.
Kantar announces major expansion of TV Audience Measurement panel
Kantar, the world’s data, insights and consulting company, is announcing a significant improvement to the TV Audience Measurement (TAM) service.
[eMarketer] Social media most likely to experience brand risk incidents in 2021
Social media is most likely to experience brand risk incidents in the next 12 months—second only to programmatic advertising.
Maiko Valentijn to lead GroupM Netherlands as CEO; Tessa van der Starre CEO MediaCom Netherlands
GroupM Netherlands has promoted Maiko Valentijn to GroupM’s new Chief Executive Officer. In this role he will lead the Netherlands operations
WPP appoints Rob Reilly as Global Chief Creative Officer
Rob, who is currently Global Creative Chairman of McCann Worldgroup, will join WPP in May, reporting to CEO Mark Read.
Hearst UK launches PositivityFest, a virtual event for its commercial partners
Hearst UK, the premium content and experience business, has announced the launch of its PositivityFest, a day-long event offering a number of mood-boosting activities for its valued commercial partners.
Total and Engie partner to develop France's largest renewable hydrogen production site
Total and global electric utility company Engie have signed a cooperation agreement to design, develop, build and operate the Masshylia project, France's largest renewable hydrogen production.
[eMarketer] Tracking the US programmatic CTV video ad spend
US advertisers spent an extra $1.16 billion on programmatic connected TV video ads in 2020 from what they spent in 2019, with that spend expect to grow to $2.37 billion in 2021.
Logitech unveils innovations to boost video conferencing
Logitech has raised the bar on the video conferencing industry with a next generation portfolio of appliance and PC-based solutions that work with today’s video conferencing services such as Microsoft Teams and Zoom.
The Carlsberg Foundation grants €2.7 million to Crops for the Future research project
The Carlsberg Foundation has granted DKK 19.5 million, approximately €2.7 million to a new Semper Ardens research project anchored by Carlsberg Research Laboratory.
S4 Capital acquires Metric Theory and Decoded
S4 Capital plc, the new age digital advertising and marketing services company, has announced two combinations, which significantly expand the capabilities of both its Content practice.
[eMarketer] The future of corporate events is hybrid
Rapid-fire event cancellation notices and invites to (poorly produced) virtual events littered the inboxes of B2B audiences at the start of the pandemic.
[eMarketer] Influencer marketing in US
Despite a number of US marketers slashing spending on influencer marketing due to the devastating effects of COVID-19, there has been a marked interest in working with influencers.
UK's Synamedia partners with Akamai to speed pirate take downs
Synamedia, an independent video software provider, announced its security and watermarking solutions are now integrated with Akamai.
SpotX partners with POPS Worldwide on video ad serving and programmatic activation
SpotX has announced a partnership with digital entertainment company POPS Worldwide to activate video ad serving and programmatic activation across its OTT channels.
Nielsen Media appoints Caroline Clarke new head of editorial content strategy
Nielsen has announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately.
Sony introduces new video streaming and content creation tools
Sony has announced the expansion of its 360 Reality Audio services and product offerings, including adding new video streaming capabilities and content creation tools.
UK's Deliveroo partners with Button to drive incremental sales
Button, mobile commerce technology company, announced that Deliveroo, online food delivery company in Europe and Asia, has launched with Evolution™.
rlaxx TV now available on Amazon Fire TV and Android TV in the UK, Germany, Switzerland and Austria
rlaxx TV, the new European Advertising-Based Video-on-Demand (AVoD) service, is now also available in the UK, Germany, Switzerland and Austria on Amazon's Fire TV devices and Android TV.
MIX: A new agency with a radical focus on value
Mark Schoones and Ashwin Murli launch MIX: an agency with a radical focus on value. From proposition to organization. From brand to the experiences that brand offers.
[Webinar] Outbrain Unveil | 27 Januay 2021
Join us as we unveil the new rules of marketing engagement and what’s to come in 2021 — plus Outbrain’s new product launches — packed into just 45 minutes
S4 Capital’s MediaMonks acquires Chinese creative agency Tomorrow
Tomorrow, the boutique Chinese agency founded in 2015 by Rogier Bikker, has joined the MediaMonk in Shanghai, offering additional expertise and growing services for both local and global brands operating in the country.
Melissa Cannon appointed Public Relations and Communications Association International Director
The Public Relations and Communications Association (PRCA) has appointed Melissa Cannon MPRCA as PRCA International Director.
[eMarketer] 5 digital trends in China to watch in 2021
Despite 2020 being a tough year for China and the world with the outbreak of COVID-19, China is looking at 2021 with optimism as next generation technology and mass rollout of coronavirus vaccine return the world to normalcy.
[Column] Harvin Gupta: The demise of the third-party cookie is an opportunity not a challenge
As all the major browsers continue plans to phase out the third-party cookie, anxiety continues to grow among advertisers that are looking for new ways to engage valuable customers directly.
Dutch marketing firm Candid acquires brand design company Millford
Dutch marketing and communication platform Candid has acquired Millford Brand ID. The agency is a [;ayer in brand logos, visual identity and packaging design.
Zoomd launches SaaS campaign management platform targeting advertisers
Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd, the marketing tech user-acquisition and engagement platform, has announced the launch of its self-serve SaaS version of its platform.
Procter & Gamble commits to enable 2 billion people adopt healthy oral care habits by 2030
Procter & Gamble (P&G) Oral Care seeks to advance healthy oral care habits to transform people’s health while reducing impact on the planet through its new sustainability commitments.
[Column] Jennifer Feaster: Why we believe live streaming is a gold mine for brands in 2021
Live streaming brought China $6 Billion USD in sales within one day and while some companies are still not sure whether they should give it a try, others are increasing their revenue by millions in the blink of an eye.
Global influencer marketing industry to reach $24 billion in 2025, report
The world's influencer marketing platform industry is projected to grow from $6,015 million in 2020 to $24,076 million by 2025, at a Compounded annual growth rate of 32 per cent during the forecast period.
Cadent partners with Liberty Global to expand VOD advertising platform in Europe
Cadent, the advanced TV platform company, has announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global.
InterMedia appoints Chris Brombach as Senior Vice President Strategy and Planning
Advertising, media, marketing, entertainment, and communication firm InterMedia Group of Companies has announced the return of Chris Brombach to InterMedia, to the role of Senior Vice President Strategy and Planning.
Deluxe acquires UK's Sundog Media Toolkit
Deluxe, the global provider of digital and cloud based solutions to the world's leading content production studios and distributors, announced its acquisition of UK-based Sundog Media Toolkit (Sundog).
Carlsberg unveils alcohol-free beer ad with actor Mads Mikkelsen
Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen.
Unilever and Innova partnership launch biotech company
Unilever and Innova Partnerships have launched a joint venture biotechnology company, Penrhos Bio, to commercialise a technology that means self-cleaning surfaces could become a reality.
Channel 4 appoints Ally Castle Creative Diversity and Disability Lead
Channel 4 has announced that it has appointed Ally Castle as its new Creative Diversity and Disability Lead.
Neste partners with DHL Express for the supply of sustainable aviation fuel
Finland oil refining and marketing company Neste has announced that it has signed an agreement with DHL Express, the express service arm of Deutsche Post DHL Group for the supply of sustainable aviation fuel.
Nielsen renews multi-year agreement with Tegna for TV ratings and insights services
Nielsen has announced a multi-year renewal agreement with TEGNA Inc. , a news platform with 64 stations in 51 markets.
Guild launches guide to address stale and ineffective B2B marketing tactics
Guild, a British, independent messaging platform for professional groups and networks has published a new guide: Community Based Marketing (CBM)– the new play in B2B marketing.
Hearst UK launches wellness events for January
Hearst UK’s wellness brands secure globally recognized fitness personalities, celebrities, mental health experts and chefs for ultimate wellness events.
Global motorsport online advertising market to reach $256.7 million by 2025, report
The market for Motorsport Online Advertising is forecast to reach $256.7 million by 2025, growing at a compounded annual growth rate of 24.1% from 2020 to 2025 according to the latest study by Research and Markets.
S4 Capital acquires Decoded Advertising
Integrated creative, technology and media agency Decoded Advertising has joined S4 Capital with the new outfit now keen to integrate the unitary offering with new efficiency.
Unilever seeks shareholders approval for climate transition action plan
The Unilever Board has announced the intention to put its climate transition action plan before shareholders and seek a non-binding advisory vote on the company’s ambitious emissions reduction targets and the plans to achieve them.
KTSF AND Nielsen reach long term agreement for measurement services
Nielsen and KTSF have announced an agreement under which Nielsen will provide a comprehensive suite of measurement services.
Ippies joins Bonusway
Bonusway, a leading European online rewards program operating actively in 17 countries, has completed its second acquisition in the Netherlands by acquiring Ippies, a points-based Dutch online rewards platform
Logitech named to the Dow Jones Sustainability Index Europe
Logitech International has been named for the first time to the Dow Jones Sustainability Index (DJSI) Europe, in recognition of its commitment to sustainable business practices.
Samsung TV Plus expands to 12 countries with over 740 channels worldwide
Samsung Electronics has announced that Samsung TV Plus,1 Samsung’s free Smart TV video service, which delivers instant access to news, sports, entertainment and more, has now expanded to 12 countries and 742 channels worldwide.
Nielsen set to launch cross media measurement tool
Nielsen has announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms.
IABC joins The Global Alliance for Public Relations and Communication Management
The International Association of Business Communicators (IABC) today announced it has joined the Global Alliance for Public Relations and Communication Management.
Fashion tech startup uSizy helps UK retailers brace for record sales of £28 billion this Christmas
In the wake of recent retail closures across the UK, fashion technology startups are delivering much-needed innovation to help merchants maximise online sales and optimise unprecedented digital demand this Christmas.
GoodHabitz selects digital agency Dept to drive marketing and data strategy
Online training provider GoodHabitz is pursuing its international growth ambition of becoming a rock-solid digital learning platform.
Isobar teams up with Dentsu for the launch of Creative Trends Report 2021
Expanding on Isobar’s annual Augmented Humanity report, the cross-dentsu effort explores consumer-driven trends that provide businesses and brands with new opportunities.
Procter & Gamble commits to 2,021 acts of good in 2021 through Lead with Love Campaign
Consumer goods multinational Procter & Gamble has announced its commitment to 2,021 acts of good for 2021, starting with its next major wave of contributions of health, hygiene and cleaning products.
Anzu.io partners with Oracle Data Cloud to bring measurement to mobile and PC in-game advertising
Anzu.io, the in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform.
BrandBase launches Jungle Cup; first plastic-free, home compostable disposable cup
Jungle Cup is the world’s first plastic-free disposable coffee cup that biodegrades in 12 weeks without industrial processing, introduced by BrandBase
[Column] Henri Lessing: Why we believe YouTube will become number one in music streaming
YouTube has always been an integral part of the music business. However, the platform is taking the music-streaming war to the next level.
Amazon becomes world’s largest corporate purchaser of renewable energy
Amazon has announced 26 new utility-scale wind and solar energy projects totaling 3.4 gigawatts (GW) of electricity production capacity, bringing its total investment in renewable energy in 2020 to 35 projects.
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[Column] Henri Lessing: How to top your niche on YouTube with contextual targeting
Digital marketing, just like fashion, evolves and changes faster than light speed. YouTube influencer marketing is also not stagnant:
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