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Hivestack partners with China’s offline advertising solution provider Focus Media
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Focus Media, China’s offline advertising solution provider.
Coca-Cola begins making local deliveries in Belgium with 30 electric Renault Trucks vehicles
Through a key partnership with Renault Trucks, the beverage manufacturer is electrifying one-fifth of its truck fleet and creating the largest fleet of electric trucks in Belgium.
Targetspot sells its digital audio business to Azerion
Targetspot SA has announced the sale of its digital audio business (Targetspot Division), housed within its subsidiary Radionomy Group B.V., to Azerion, an international group listed on Euronext Amsterdam that operates through a high-growth digital entertainment and media platform.
Channel 4 and Nectar360 sign pioneering data partnership
Channel 4’s award-winning commercial division, 4Sales, has announced an innovative new data partnership with the UK’s loyalty programme, Nectar360 that will revolutionise advertiser targeting on Channel 4’s streaming platform, All 4.
[eMarketer] Visa brings digital payments tech to Qatar in time for 2022 FIFA World Cup
Visa installed 5,300 contactless-enabled payment terminals at FIFA World Cup venues across Qatar and partnered with Qatar's Ministry of Transport to enable contactless payments for taxi passengers.
[Marketing Week] Investing in ethical and responsible advertising
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.
Havas Group acquires Australian health communications agency Bastion Brands
Bastion Brands will integrate into Havas Health & You (HH&Y), the world’s largest global health network.
Jan Schraeyen appointed Creative Director at iO
In its mission to expand their creative vision capacity, Dutch end-to-end agency iO has appointed Jan Schraeyen as Creative Director at the Campus Brussels.
RTL’s global content production Fremantle acquires production company Wildstar Films
The acquisition follows Fremantle’s announcement to acquire a 55 per cent majority stake in the production company 72 Films, which also focuses on documentaries and factual entertainment.
IAB Europe launches new Retail Media Working Group
The group will bring together stakeholders from across this emerging new channel in order to enable collaborative conversations, provide education and insights and create recommendations to shape and define this new, exciting advertising space.
DPG Media acquires Sijthoff Media’s children platforms Kidsweek and Samsam
The acquisition further strengthens DPG Media's mission to stimulate reading among the younger generation.
[eMarketer] Marketing leaders adapting to economic uncertainty
A new Insider Intelligence study finds senior marketing leaders are somewhat optimistic about their fortunes in 2023—while simultaneously realizing they will need to shift priorities and embrace agility.
Havas Media Group launches social impact marketplace in Canada
Havas Media Group (HMG) has launched a new Social Impact Marketplace in Canada that enables clients to invest in ethical and responsible advertising more meaningfully.
Joe Public launches Cell C’s summer campaign, Spin Your World
Brand and Communications Group, Joe Public, recently launched Cell C’s latest summer campaign, “Spin Your World”, just in time for the summer holiday excitement.
IPA survey reveals consumer attitudes to brands at Qatar World Cup
Half of consumers and two-thirds of young adults have more respect for brands who address issues around the FIFA World Cup being hosted in Qatar than those who stay silent.
IKEA launches guide on measuring air pollution across value chains
Using the guidance, IKEA set a baseline and encourages other businesses to join the Alliance for Clean Air in contributing to clean air and health.
Audience targeting strategies and dynamic product placement among media trends to watch in 2023, report
As cost of living crisis reshapes business reality, Kantar, the world’s marketing data and analytics company, has revealed Media Trends and Predictions 2023, its annual forecast for how the media landscape will evolve in the year ahead.
[eMarketer] Google and Apple could shrink Twitter Blue’s revenue potential
With a majority of Twitter users accessing the platform via iPhones and Android devices, Apple’s 30% commission and Google’s 15% cut are poised to affect Twitter’s revenue potential.
[Interview] Jennifer Feaster, Speaker, YouTube Creators Festival
Jennifer Feaster is a Managing Partner at Age Africa, an agency that combines data and creativity to develop performance driven YouTube channels, with unique content optimized for success.
TikTok advertising revenues will exceed META and YouTube's combined video ad revenues by 2027, research
New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok.
Hivestack and Quotient partner to connect and enable global programmatic digital out of home campaigns
The partnership will see Quotient and Hivestack connect their leading technologies to enable premium, programmatic DOOH cross-channel media campaigns on a global scale.
Deutsche Bank expands support for Egypt’s sustainability ambitions
Deutsche Bank is expanding its support for the Government of Egypt’s ambitious plans for energy transition by becoming a founding member of a dedicated private sector finance working group.
[eMarketer] Why influencer marketing, still a small slice of digital budgets, seems recession-proof
Marketing budgets, though under scrutiny, are expected to rise in 2023. That’s especially true for influencer marketing due to Instagram’s entrenchment and TikTok’s ascent with users.
[Vacancy] Global is looking for a Digital Journalist
Global is directly looking for a Digital Journalist - Leicester Square - London
Vacancy] Global is looking for a Commercial Talent Partnership Manager
Global is directly looking for a Commercial Talent Partnership Manager (Celebrity & Influencer Booker / AD level agency-side)
[Vacancy] Global is looking for a Broadcast Journalist
Global is directly looking for a Broadcast Journalist - Milton Keynes
[Vacancy] Global is looking for an Agency Manager
Global is directly looking for an Agency Manager - Leicester Square, London
Orange PR joins PRCA as new member
The Public Relations and Communications Association (PRCA) has announced communications agency Orange PR as its latest corporate member.
Hearst partners with Michael Clinton to launch new company, Roar forward
Michael Clinton and Hearst have announced the formation of a new venture, ROAR forward, a business-to-business intelligence insights and content platform and consumer membership community focused on the new market of “Re-Imagineers.”
Simulmedia partners with Comscore to enable entertainment marketers reach target viewers across linear TV
This partnership will enable entertainment marketers to reach viewership-based audiences no matter where they’re watching by using TV+® to find and target Comscore viewership audiences across streaming TV programs with greater cost-efficiency and reduced duplication.
Publicis Groupe acquires European affiliate marketing agency VIVnetworks
With a client portfolio of over 900 merchants across 27 countries, VIVnetworks helps e-commerce brands scale their performance marketing efforts to drive more online sales and unlock growth in Central and Eastern Europe, and globally.
93 per cent of consumers are exposed to misinformation and expect brands to take action, study
Voices on Misinformation takes an in-depth look at consumer sentiment and perceptions of misinformation and identifies how people are dealing with it in their daily lives.
Hearst UK announces return of The Bazaar at Work Summit, partners with Carolina Herrera and Porsche
Themed around ‘Lessons in leadership’, the event will offer masterclasses in how to thrive at the top of any business, focusing on skills such as creativity, resilience, ambition and public speaking.
Havas Media implements attention data into planning tools on a global scale
HMG is the first agency network to implement attention data into planning tools on a global scale, with these new tools enabling investment in attentive, sustainable, and economic media exposures.
[eMarketer] Can Meta transform WhatsApp into a super app?
The move to transform WhatsApp represents a major effort by Meta to monetize a significant resource that until now has generated relatively small revenues.
Dentsu partners with Microsoft to build path to the metaverse for brands and business
Dentsu International has announced it has collaborated with Microsoft to build a unique collaboration space in the metaverse, designed to excite and inspire brands to innovate and experiment with Web3 technologies.
Amazon and USAID launch effort to boost climate funding for women
Amazon will commit a total of $53 million to help accelerate women’s climate solutions, including $3 million toward the USAID partnership and $50 million for Amazon to invest directly in climate tech companies run by women.
MGID launches interactive rich media ads helping advertisers increase ad engagement
MGID’s interactive rich media format will allow consumers to engage with ads by dragging and tapping the screen, revealing additional perspectives of an image and extra content.
The global programmatic advertising market to reach $18 billion by 2026, report
The main types of media utilizing programmatic advertising are audio ads, DOOH, digital display, social ads and video ads.
[Marketing Week] Bob Koigi: Accelerating decarbonization of the media supply chain
In July this year, a proposed global framework for measuring ad-based carbon emissions was introduced as a way one way to reduce the total amount of carbon created by the placement and consumption of advertising.
Adludio enhances its AI-powered platform to help clients win the battle for brand attention
With an emphasis on Deep Learning running through the platform, this is enabling a level of measurement and actionable insights for Adludio’s global clients that will help them win the battle for brand attention.
[eMarketer] Advertisers aren’t as interested in this year’s World Cup
Industries are spending less money on advertising overall. Inflation and interest rate hikes combined with addressability issues in digital ads and a record number of cord-cutters have made advertisers pull back and seek other ways to connect with consumers.
GroupM unveils coalition for media decarbonization
GroupM, WPP’s media investment group, has announced the creation of a client coalition that unites nearly 20 leading advertisers — collectively representing $10B in global advertising investment — with a shared commitment to accelerate the decarbonization of the world’s media supply chain.
Dentsu announces new global management structure
The global leadership team will ensure further integration of the Group’s diverse capabilities to deliver top line growth for clients, while allowing dentsu to realize sustainable enhancement of corporate value.
The IKEA Foundation to deploy an additional €600 million for climate by 2025
In 2021, the IKEA Foundation announced an additional €1 billion in funding for climate change programmes over a five-year period, with the strategic goal of quickly and significantly reducing global emissions
WPP study reveals how brands can unlock £16.7 trillion spending power of minority ethnic consumers
WPP has published The Consumer Equality Equation, the most comprehensive study into the relationship between ethnicity, the consumer experience in the UK and potential business growth opportunities.
[eMarketer] Why Netflix Basic with Ads will win advertisers
Despite the Basic With Ads subscription tier being released just two weeks ago, eMarketer is forecasting Netflix will see US ad revenues of $830 million in 2023.
GhanaWeb, Age Africa Agency sponsor YouTube Creators Festival in Ghana
Ghana’s leading online media platform, GhanaWeb, and Age Africa Agency, the foremost YouTube agency with a Multi-Channel Network (MCN) in Africa, are co-sponsoring the second edition of the YouTube Creators Festival to be held from November 24 to 26, 2022, in Accra, Ghana.
Hivestack and RE/MAX of Southern Africa activate the world’s first programmatic digital out of home anamorphic campaign
The campaign was activated for RE/MAX of Southern Africa, the leading global real estate franchisor via their agency Mark1 targeting audiences at the iconic Victoria & Alfred (V&A) Waterfront in Cape Town via V&A appointed media owner, Innovocean.
Big John beats Ya’hunga with Chicken Licken’s new ad
Inspired by this, Chicken Licken wanted to tell a tale of just how legendary the burger is and how far someone would go to get their hands on one.
Lee Peck Media joins PRCA as new member
The Public Relations and Communications Association (PRCA) has announced independent PR-led communications agency Lee Peck Media as its latest corporate member.
Yieldmo and IRIS.TV in a smart data partnership to drive superior advertising outcomes
This partnership offering includes omnichannel contextual curation to buyers across CTV, OLV, and display advertising from leading independent data companies.
Teads selects Crisp to revolutionize digital omnichannel media with shelf availability data
The new forward-looking solution, named Crisp Retail Data, pipes SKU-level sales and inventory data from over 40 retailers into the Teads platform
[eMarketer] Digital video viewers take TV to smaller screens
Nearly 60% of US adults watch digital video on non-TV devices, like laptops, tablets, and smartphones, every day. That’s up from 54% last year, and 27% in 2013.
Carrefour partners with Publicis to launch a venture that addresses retail media market in Europe
Retail Media is the fastest-growing channel for media spend, revolutionizing traditional media hierarchies
WPP announces its first Campus in Brazil
The WPP Campus in São Paulo is designed to meet the evolving needs of hybrid working and will enable greater innovation, creativity and collaboration between agencies, clients and partners.
MiQ acquires UK-based privacy-first audience platform for publishers AirGrid
Powered by edge computing, AirGrid adds critical publisher-focused technology capabilities and proprietary data to MiQ’s extensive solution suite, accelerating its leadership in shaping the cookieless future for clients.
Fox Corporation and VIZIO announce expanded multi-year distribution partnership
Additionally, viewers now have access to even more FIFA World Cup™ content, with the launch of Tubi’s exclusive FIFA World Cup™ Linear FAST channel.
Political advertising is most effective when optimized across streaming and linear TV, research
The research reveals data insights collected from nearly 20 million impressions and iterates that political advertisers who are still relying solely on TV
[eMarketer] US retailers and brands shift manufacturing away from China
Nineteen percent of US companies cut their investment in China this year, a marked increase from 10% last year, per the American Chamber of Commerce in Shanghai
PRCA launches Bosnia and Herzegovina branch
The branch follows significant membership expansion on the continent and is the latest stage in the PRCA’s global development, building on its position as the largest PR association in the world.
Mediacom Hong Kong selects Hivestack to deliver first programmatic digital out of home campaign for Uber Taxi in Hong Kong
Hivestack, the world’s, independent programmatic digital out of home (DOOH) ad tech company has announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong.
BigCommerce and Snap Inc. create opportunities for merchants to reach new audiences
BigCommerce, an Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, has announced in partnership with Snap, Inc., the launch of Snapchat for BigCommerce.
TikTok and DoubleVerify partner to provide post-campaign brand safety for advertisers
Back, in September 2021, DV first announced its partnership with TikTok to measure viewability and invalid traffic.
Panos selects Publicis Groupe Belgium as media partner
The two selection processes happened in parallel, with guidance by PitchPoint for the creative/strategic agency selection and with guidance by fma Belgium for the media partner.
[eMarketer] TikTok restructures its US operation to weather the advertising storm
Despite its platform’s overwhelming popularity with many internet users—particularly Gen Z—TikTok is reorganizing.
[Marketing Week] Bob Koigi: The battle for brand value
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.
FM Schmidt appointed President of WPP in Germany
In leading WPP’s third largest market, FM will be instrumental in shaping the company’s business in Germany, supporting agency leadership teams and promoting a strong WPP culture
Hivestack and Tulip Media partner for programmatic digital out of home (DOOH) in China
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has partnered with Tulip Media, a pioneer and trendsetter for outdoor LED media screens in China.
Havas Media Group launches multicultural media practice
Havas Media Group (HMG) North America has announced the full U.S. rollout of its specialized multicultural media practice to help brands meaningfully engage Hispanic, African American, Asian American and LGBTQIA+ audiences and consumers.
Jamie Doubleday appointed head of clients at Hearst UK
Doubleday will be responsible for driving client-direct partnerships, working across the commercial team’s client categories which include fashion, beauty, food, motors, finance, wellness, travel, technology and entertainment.
Hivestack expands business in Brazil by signing new Supply Side Partner RZK Digital
This partnership will integrate RZK Digital’s DOOH inventory into the Hivestack Supply Side Platform (SSP) allowing advertisers both from within and outside of Brazil to activate campaigns via private marketplace deals (PMP).
[eMarketer] Shopify focuses on growing merchant solutions revenues to offset slowing GMV growth.
Shopify is doubling down on merchant services as it seeks to offset slowing ecommerce sales.
Hearst releases first sustainability report
The report represents the company’s commitment to responsible environmental stewardship and is a coordinated effort to understand, measure and report on Hearst’s carbon footprint.
World Out of Home Organization adds nine new members from Europe and Asia
The influx of new Asian members comes at same time as WOO’s highly successful first in-person Regional Forum, covering the APAC region, which was held in Kuala Lumpur a couple of weeks ago.
Channel 4 transforms brand to help viewers navigate crowded digital world
Channel 4 has announced that from next year it will bring all its channels and services under one ‘Channel 4’ brand to help audiences better navigate the abundance of choice in the digital world.
Dutch mobility organisation Goedopweg chooses iO as its permanent digital partner
Goedopweg and iO are joining forces to build a digital (B2B) platform, aimed at inspiring and activating entrepreneurs and business managers to get started with sustainable mobility.
[eMarketer] Amazon Prime and Walmart+ go head-to-head for new subscribers
Amazon is making its full Amazon Music catalog of 100 million songs available to Prime members for no additional charge, per a company announcement.
ITV announces leadership changes
As part of the changes, Samir Ahmad has been promoted to Director of Group Strategy to lead ITV’s strategy team and Gareth Barr is promoted to Director of Policy and Regulation both reporting to Magnus.
Advertising services to witness $ 1,332 billion market opportunity by 2032, report
Rising demand for social media advertising services for businesses such as retail, consumer goods, and others is propelling the growth.
[eMarketer] As podcast listener growth slows around the world, bright spots can still be found
The era of explosive growth for podcast listenership is coming to an end for much of the world
[Interview] Monty Sarhan (SkyShowtime): It’s still early days for streaming services
On October 25, 2022, SkyShowtime launched as a streaming service from Paramount and Comcast in the Netherlands.
Paramount and Virgin Media in a multi-year distribution partnership deal for UK streaming services
Paramount and Virgin Media have announced a new multi-year distribution agreement, extending their existing long-term partnership across Paramount's streaming services and linear channels in the UK.
Apple, Microsoft and Amazon are the world’s best brands, Intebrand report
Interbrand has announced its Best Global Brands 2022 ranking at Web Summit 2022. Apple holds onto the number one position for its 10th consecutive year, while Microsoft has moved up into second place, overtaking Amazon.
PRCA partners with JournoLink to assist small agencies deliver cost effective media relations
The Public Relations and Communications Association (PRCA) has partnered with JournoLink to help small agencies and freelancers deliver cost-effective media relations.
Havas Media announces global appointments
The appointments come on the heels of a period of continued growth for HMG’s global network as it seeks to transform its strategic offerings to deliver meaningful, outcome-driven, and data-led media experiences.
[eMarketer] Microsoft mulls ad-supported PCs to boost adoption
Microsoft Windows is the dominant desktop operating system in the world, but the company has struggled to push adoption of the latest Windows 11 operating system.
Katie Vanneck-Smith named CEO of Hearst UK
Vanneck-Smith succeeds Simon Horne, who has been with Hearst Magazines International for more than 20 years, most recently as interim CEO of Hearst UK.
Maersk and Spanish Government to explore large-scale green fuels production
Signing the Protocol marks a significant milestone in the collaboration that, if implemented in full, could deliver up to 2 mil. tonnes of green fuels per year.
Havas Media Group and Samba TV to integrate linear TV into company’s proprietary converged platform
With this partnership, HMG North America will become the first major agency holding company to fully integrate Samba TV’s rich television and gaming viewership data.
Dentsu partners with Decrypt to launch bespoke Web3 learning program for global employees and clients
Dentsu International has announced the development of the industry’s most comprehensive Web3 Center of Excellence (CoE), bringing together respected experts from across dentsu group with leading partners at the cutting-edge of Web3 development and governance.
[eMarketer] Amazon ad business is profitable, but it’s freezing hiring anyway
Amazon’s stock has fallen sharply since it forecasted a sales growth slowdown for the holiday period.
SkyShowtime registers in The Netherlands, campaign starts
The streaming service SkyShowtime (from Paramount and Comcast) appears to have registered a Dutch registration for the streaming service with the Media Authority.
Advania acquires CLOUDIO to broadens its offering in Denmark
To further broaden its offering in Denmark, Advania has acquired the IT infrastructure, storage and backup specialist CLOUDIO. Advania will continue to build the highest level of IT-services to help customers on their digital journey.
Amsterdam-based Contentoo raises €5m to scale its content marketing platform in Europe
Contentoo, the platform for content creation and localization, has raised €5 million investment round, to scale its platform in Europe.
Mediahuis acquires Irish online comparison platform Switcher.ie
European media group Mediahuis has invested in the Irish online comparison market with the acquisition of Switcher.ie, a price comparison site for energy, telecom, loans and mortgages.
Media.Monks and GVB introduce first Dutch travel poet
To make Amsterdammers feel the connection of public transport, the Amsterdam carrier is introducing the first Dutch Travel Poet: Roziena Salihu. Media.Monks is responsible for the concept and execution of the campaign.
Azerion acquires [M]media to strengthen Dutch digital advertising foothold
Azerion has announced the acquisition of [M]media, a leading sales house, tech partner and intermediary for publishers and advertisers in the Dutch digital advertising space.
Mandy van der Wal becomes the Director of Audiohuis
Mandy van der Wal has been appointed as the new Director of Audiohuis. She will lead audio agency Audiohuis in the Netherlands. Until now, Van der Wal was Director of Video and Platforms at Mediahuis Nederland.
KlearNow expands into Spain to expedite customs clearance
KlearNow, a pioneer in smart logistics as a service (LaaS), announced the company is expanding into Spain to help improve the customs clearance processes at the country's 15 major ports, airports, and cross-border terminals.
Claus Sonberg joins Statkraft as SVP Communication and Marketing
Claus Sonberg, partner in strategic analysis and consulting agency Zynk, has joined Statkraft as the company’s new Senior Vice President Corporate Communication and Marketing.
Bostik opens Ideal Work showroom in Paris, France
Bostik, the adhesives segment of Arkema, announced the opening of the Paris showroom of Ideal Work, an Italian specialist in high-added value decorative flooring technologies, which the Group acquired in 2020.
Dstny acquires easybell in Germany to reach pan-European coverage
Dstny, a European leader in business communications, announced the acquisition of easybell, a cloud communication challenger in Germany that provides Cloud PBX and VoIP telephony to B2B customers.
T-Mobile Netherlands deploys Lifemote for home network assurance
Lifemote, the provider of cloud-based AI-driven WiFi Analytics, and T-Mobile Netherlands, the Internet Service Provider (ISP) in the Netherlands, announced the rollout of Lifemote's home analytics software across the T-Mobile Netherlands installed base.
Ørsted and Copenhagen Infrastructure partners join forces to develop 5.2 gigawatts offshore wind in Denmark
Ørsted and Copenhagen Infrastructure Partners (CIP) have entered into a partnership to develop approx. 5.2 gigawatts of offshore wind in Denmark across four projects.
Vodafone to launch Europe-wide ad campaign with iPhone 14 nature message
Vodafone will light up Europe with an advertising campaign that will leverage the superior photographic capabilities of the new iPhone 14 to capture nature at is finest, highlighting Vodafone’s use of 100% renewable electricity in its European network
Brandnew Amsterdam appoints Eric van den Wildenberg as Business Director Brand Activation
Eric van den Wildenberg started at Brandnew Amsterdam on October 1, 2022 as Business Director Brand Activation, to strengthen Brandnew Amsterdam's expertise portfolio with specialized brand activation knowledge.
fifty-five expands European presence with new Milan office, appoints Alessandra Bosco to lead consultancy
fifty-five, a global MarTech consultancy that empowers brands to unite and fully optimize siloed data across all channels to drive business results, announced the opening of its tenth office in Milan.
Ovzon receives $2.9m order for its industry-leading SATCOM-as-a-Service
Broadband telecommunications company Ovzon, has received a $2.9 million order for SATCOM-as-a-Service from Global RadioData Communications (GRC), in the United Kingdom.
HOFA launches London's first DAO for art collectors
International contemporary art gallery HOFA Gallery will celebrate its tenth anniversary on 11 November 2022 by launching London's first ever decentralized, blockchain-powered community of contemporary art collectors called HOFA DAO.
ShoppingTomorrow presents 25 bluepapers about e-Commerce
ShoppingTomorrow presented the anniversary book Be the Change, in which 600 experts examine the latest insights and visions on e-Commerce and its future in 25 bluepapers.
JCDecaux launches full stack ad server with tech partner VIOOH
JCDecaux Netherlands announces the first full stack ad server solution. A world first for JCDecaux, with more countries to follow soon.
DEPT launches campaign of the year Integrated communications team smart
Integrated communications team smart FLUX has developed the biggest campaign of the year for car brand smart Europe GmbH.
Kantar bridges the gap between demand gen and brand building using AI
Kantar, the global marketing data and analytics company, has introduced brand lift metrics into Link AI for Digital, the first of the company’s next-gen AI predictive tools.
Paramount+ announces expansion into France and Germany
Paramount+, the global streaming service from Paramount Global has announced that the service will arrive in France on December 1, followed by Germany, Austria and Switzerland on December 8.
Finance influencers growing footprint on Instagram and YouTube, report
Emplifi, the customer experience platform, has released social data highlighting a significant rise in growth and activity for finance influencers on Instagram and YouTube between January and August, 2022.
[eMarketer] WhatsApp outage results in a scramble for messaging alternatives
WhatsApp is the most popular messaging platform in the world, with over 5 billion downloads and 2 billion active users, per BusinessofApps. But it’s not the only messaging option available.
WE Communications acquires social impact agency Hopscotch Consulting
This acquisition further accelerates WE’s capabilities in advising brands to take bold action on social and economic issues and matters of brand reputation and responsible governance.
Permutive partners with PubMatic to streamline demand for first-party data
As advertisers seek out privacy-centric addressability solutions, this new partnership makes rich, first-party publisher data more accessible to advertisers and monetizable for publishers.
[eMarketer] In-store shopping will take precedence this holiday season
Brick-and-mortar has made a strong comeback over the last year as COVID-19 worries fade and shoppers revert to pre-pandemic habits.
SEB sets net-zero aligned 2030 targets for its credit portfolio
The targets focus on the areas where we can achieve the greatest positive impact and cover SEB’s lending commitments to the oil & gas, power generation, steel, car manufacturing, and Swedish household mortgage sectors.
IRI expands media campaign evaluation to include omnichannel data
This enhancement will deliver more accurate measurement results and increased sales volume projections across omnichannel retail channels.
ChannelAdvisor expands marketplace and advertising channels to help brands drive e-commerce growth
With these new channel integrations, ChannelAdvisor now supports over 360 marketplaces and retail sites globally, enabling brands and retailers to reach new audiences while expanding their selling footprint.
Long-Form TV and streaming advertising are twice as memorable as short-form mobile digital advertising, research
Comcast Advertising conducted the study in partnership with MediaScience, a leading provider of lab-based audience research.
[eMarketer] Microsoft prepares for second round of layoffs
Microsoft announced layoffs across multiple divisions—and while no official number of job cuts were revealed, a source said it was just under 1,000, per Insider.
Mediahuis Ventures invests in German hiring intelligence platform HiPeople
HiPeople, founded in Berlin in 2019, automatically collects, analyses, and visualizes all critical data on a company’s candidates and recruiting process, in one single platform, creating a seamless experience for the recruiter as well as the candidate who interacts with HiPeople’s platform.
Global marketing firm Rosie Labs launches operations in France
Rosie Labs, the global marketing collective, has announced it is extending its international reach and building up its Web3 practice with the opening of a new Paris-based office in the historic Le Marais district.
VIZIO Ads secures over $200 million in commitments from agencies, brands and studios
VIZIO has announced it has concluded its upfront season with more than $200 million in direct advertising commitments from agency holding companies, brands and studios, a 100% year-over-year increase.
Gas company Primagaz and iO launch creative omnichannel campaign on clean energy
Propane gas specialist Primagaz, in partnership with end-to-end agency iO, launched its second major campaign of the year for the home heating market.
[eMarketer] Approaching TV viewers with expanded ad formats
Both Netflix and Disney+ will roll out an ad-supported tier in the next two months. Their imperative is to show ads without detracting from the viewing experience or driving away subscribers.
Uber launches dedicated advertising division to serve the world’s biggest brands
Uber Technologies, Inc. has formally launched its advertising division and unveiled Uber Journey Ads, an engaging way for brands to connect with consumers throughout the entire ride process.
Channel 4 unveils all-new digital-first brand, Channel 4.0
The new content destination will be home to masses of fresh new social formats and returners, all rooted in youth culture, with playful mischief at their heart.
IMPACT+ and Teads partner to measure and reduce the carbon footprint of online advertising
Teads’ partners around the world can now leverage the partnership to learn about electricity consumption & greenhouse gas emissions of their campaigns.
Loop Media launches four new channels opening new content categories for viewers and advertisers
Viewers will learn everything from how to make spooktacular Halloween decorations, to learning about innovative kitchen gadgets, to shortcuts for keeping houseplants healthy
DPG Media, Mediahuis, RTL Nederland and Talpa Network to collaborate on research into personal data safety for users
With a data vault, the user can gain full control over access to his or her data.
[eMarketer] How advanced TV is wooing addressable- and automation-hungry advertisers
As linear technology improves and consumers adopt more digital TV alternatives, the TV market is cruising toward a more “advanced” future. Advertisers are amping up spend accordingly.
[Marketing Week] Bob Koigi: The implications of tightening ad budgets to the industry
Close to 30% of major advertisers say they’re cutting their ad budgets into next year with 74% said the economic downturn is influencing their 2023 budget decisions.
Burger King unveils campaign and modernized brand tagline: You Rule
Burger King® has unveiled its new brand positioning and campaign, kicking off with its modernized tagline, “You Rule.”
IPG MediaBrands expands signature media responsibility index
IPG Mediabrands and its intelligence arm MAGNA, has unveiled the 4th issue of its signature Media Responsibility Index (MRI 4.0), an initiative that strives to raise industry awareness and standards around harm reduction for brands and consumers in advertising.
DoubleVerify launches new attention lab to help advertisers maximize campaign performance
The newly-formed, one-of-its-kind DV Attention Lab™ features a multidisciplinary team consisting of data scientists, product experts, and marketing analysts – leveraging an industry-leading technology platform and attention dataset.
Yahoo and DIRECTV Advertising expand advanced TV partnership to include set-top box data
Yahoo has announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols.
[eMarketer] 30% of advertisers are cutting their 2023 budgets
74% said the economic downturn is influencing their 2023 budget decisions.
WPP debuts its new Toronto Campus
WPP has announced the opening of its new Toronto Campus, a creative hub bringing together 2,000 people across multiple WPP agencies.
Visa Programme unlocks new opportunities in the creator economy
Creators are driving a revolution in digital commerce and culture – producing content that entertains, engages, and educates online communities in powerful new ways.
Triton Digital unveils new advertising platform, Tap
Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, has announced a new version of its advertising platform, Tap.
Measured launches in UK with tools to enable retailers maximize on advertising returns
Measured has launched new tools and features to help marketers maximise advertising ROI and find new ways to grow.
[eMarketer] TikTok’s creator marketplace push is likely to capture more of advertisers’ budgets
TikTok announced a flurry of updates during TikTok World, but changes to the TikTok Creator Marketplace (TTCM) could have the biggest consequences in the long run.
Hivestack and Clear Channel partner to expand programmatic digital out of home marketplace in Spain
This partnership will offer Clear Channel’s premium DOOH inventory to brands, agencies and omnichannel demand side platforms (DSP) via private marketplace (PMP) deals, available through the Clear Channel LaunchPAD platform.
Nextdoor and Oracle Advertising announce strategic collaboration
Nextdoor, the neighborhood network, and Oracle Advertising, a player in real-time attention analytics, has announced a strategic collaboration that will offer greater transparency and controls to Nextdoor advertisers, helping ensure high-value, optimal ad experiences on the platform.
Netflix selects IAS to provide transparency to its advertising platform
Using IAS's Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies.
[eMarketer] Lowe’s taps Yahoo as latest retail media network partner
Lowe’s is partnering with Yahoo to give advertisers on its One Roof Media Network access to more inventory, including off-site media placements, and improve omnichannel experiences, per a press release.
Verve Group’s Match2One launches shoplifty app giving merchants new ways to grow revenue
Match2One’s app is the first easy-to-use platform to drive additional revenue for merchants using Shopify.
Xandr and IMPACT+ bring greenhouse gas measurements to programmatic advertising
Thanks to the integration of IMPACT+’s API into the Xandr platform, Invest DSP buyers will be able to evaluate the electricity consumption and the Greenhouse Gas (GHG) emissions of their campaigns by only having to activate the service in the Data Marketplace.
Sales of outdoor advertising to cross a market valuation of $ 51.4 billion by 2032, report
Fact.MR, a market research and competitive intelligence provider, says that the global outdoor advertising market is valued at $ 27.7 billion in 2022 and is expected to expand at an impressive CAGR of 6.4% during the forecast years of 2022-2032.
Volkswagen partners with CARIAD and Horizon Robotics to strengthen autonomous driving in China
The Volkswagen Group is strengthening its development competence “in China, for China” to accelerate the pace of innovation, promote technological localization and further strengthen its customer focus in this important market.
[eMarketer] Advertising industry has worst job loss in 19 months
Overall jobs increased by 263,000 last month, making advertising’s steep losses especially notable.
WPP acquires remaining stake in MediaCom Communications India
The initial agreement between WPP and Mr Sam Balsara and his family dated back to 2008. It contributed to the rapid growth that MediaCom experienced in India, making it today one of India’s most respected agencies.
Worldcom PR Group targets brands with new crisis preparedness and protection service
Salus is designed to help organisations protect high value human, physical, intellectual or brand assets. The service has two phases, Prepare and Protect.
SHAREit expands market share in Nordic countries offering advertisers a new global audience
Known especially in the gaming community as a go-to platform, SHAREit's business network spans over 150 countries in 45 languages.
Huawei and Dronetech elevate partnership to facilitate sustainable farming in Austria
Huawei and Dronetech, Austria's largest drone service provider, have announced new applications resulting from their collaboration in 5G smart farming.
[eMarketer] Netflix strikes measurement deal with DoubleVerify, Integral Ad Science
Netflix has announced that it’s bringing on DoubleVerify and Integral Ad Science as third-party measurement partners for its upcoming ad-supported tier, which is expected to launch sometime in November.
WPP appoints Juan Pedro Moreno as President of its Spanish business
WPP has announced that Juan Pedro Moreno has been appointed President of WPP’s business in Spain.
Sasol partners with University of Twente to develop technologies for the removal of atmospheric carbon dioxide
The University of Twente is developing a mission-driven programme that focusses on Negative Emission Technologies.
Steve Silvers joins Kantar to lead Creative and Media Solutions
Kantar, the global marketing data and analytics company has announced the appointment of Steve Silvers to lead the newly combined Creative & Media Solutions business.
[eMarketer] PayPal deepens US in-store push with new Zettle device
PayPal rolled out the PayPal Zettle Terminal in the US after an EU launch last year, per a press release. PayPal already offers Zettle’s card reader solution in the US.
[Marketing Week] Bob Koigi: Meta’s proposed upgrades a win for content creators
These announcements while unique are also poised to benefit content creators.
dmg media selects Outbrain as exclusive recommendation partner
Smartlogic uses AI and machine learning, aiming to drive more relevant reader experiences within their feeds and better publisher outcomes.
PRCA launches Australia network
The group launch follows significant membership growth in the region and is the latest initiative aimed at providing events, information, support, and advice to practising PR and communications professionals in Australia.
WPP partners with The One Club for Creativity to bring the ONE School initiative for Black creatives to the UK
ONE School launched in the US in 2020 as a free alternative to ad schools to provide new career opportunities for creative Black individuals and make agency and brand creative departments more diverse.
Volkswagen supports exhibition by Isaac Julien, winner of the Kaiserring Goslar art award
Volkswagen is supporting the exhibition of this year’s winner of the Kaiserring art award Isaac Julien.
[eMarketer] Meta plans revenue split with creators
Facebook is bringing some creator-friendly changes to Reels, its TikTok competitor.
Symphonic Digital delivers on-demand talent for advertising agencies
Symphonic has developed the talent and processes to carve out a market with small and medium-sized advertising agencies.
RTL Group to keep its controlling stake in Groupe M6
The decision follows a review of strategic options after RTL Group received several financially attractive offers for its 48.3 per cent shareholding in Groupe M6.
[eMarketer] Advertising job losses hit a 19-month low in September
Overall jobs increased by 263,000 last month, making advertising’s steep losses especially notable.
TotalEnergies and Holcim join forces to study solutions for first carbon-free cement plant in Belgium
Various energies and technologies will be assessed for the efficient capture, utilization, and sequestration (CCUS) of around 1.3 million metric tons of CO2 emitted by the facility every year.
[eMarketer] Which mobile ad formats command the most attention?
The larger the mobile ad, the more time spent looking at it. Static interscroller ads, which fill the screen once users scroll past a certain point, receive the most attention from smartphone users worldwide—an average of 3.3 seconds
WPP acquires branding agency Passport to expand creative and design offerings
Passport has developed a reputation for creating highly impactful, innovative and results-driven campaigns for clients such as Coca-Cola, Kraft and Heineken.
Volvo to supply 20 heavy-duty electric trucks to Amazon
Volvo Trucks will deliver fully electric heavy-duty trucks to Amazon in Germany by year end. The 20 Volvo FH Electric are expected to drive more than one million road kilometres annually, fuelled with electricity instead of diesel.
Essence UK unveils sustainable programmatic marketplace to accelerate media decarbonization
The marketplace consists of trusted UK publishers with clear Net Zero strategies who have committed to decarbonizing their media supply and adopting GroupM’s framework for measuring and reducing carbon emissions.
[eMarketer] Social commerce to surpass 100 million US buyers
This year, 102.6 million people will buy via social platforms in the US. That’s up just 5.9% from last year, following double-digit growth that’s persisted since we began tracking this metric, in 2016.
Hivestack Chief Technology Officer Mina Naguib appointed as Chair of Prebid DOOH committee
The Prebid DOOH Taskforce’s purpose is to enhance the Prebid framework with DOOH support and designing what the DOOH format looks like in the Prebid framework (compared to display, video-instream, video-outstream, etc.) websites, and work with other committees on new and improved documentation.
Nestlé launches Nescafé Plan 2030 to help drive regenerative agriculture
The brand is working with coffee farmers to help them transition to regenerative agriculture while accelerating its decade of work under the NESCAFÉ Plan.
Brands will spend $32.5 billion on influencer advertising in 2023, study
The influencer advertising industry has grown by an impressive 355% over the past five years, becoming one of the leading online marketing channels.
[eMarketer] Meta gets a boost from new ad formats
For Messenger, Meta has developed a tool that uses machine learning to put ads in front of users who are most likely to make a purchase.
Nestlé appoints Lisa Gibby as Chief Communications Officer
In her role, Lisa Gibby will oversee the company’s Corporate Communications function, including media relations, public affairs, corporate digital and content and employee engagement.
London-based advertising agency AudioPlus selects Veritonic to measure audio campaign performance
Veritonic, the industry’s comprehensive audio research and analytics platform, has announced that AudioPlus is utilizing its audio Attribution and Brand Lift solutions to help its clients track, measure, and ultimately optimize podcast ad performance.
TikTok available on Loop TV as new out of home channel
TikTok and Loop Media have teamed up to bring the platform’s highly engaging and entertaining content to over 12,500 Loop Players and devices across the United States, inviting patrons of bars, restaurants, retail shops and more to experience the joy of TikTok.
Hearst UK announces Art Tindsley as Head of HearstX
Hearst UK, the premium content and experience business, has announced the appointment of Art Tindsley as Head of HearstX – the business’s recently reimagined experiential division.
[eMarketer] With B2B dollars in mind, LinkedIn announces multiple ad upgrades
In order to give advertisers a more complete view of the impact of their marketing on lower-funnel business results wherever they occur, LinkedIn will automatically add this offline data into aggregate reporting on ad conversions.
Cross Screen Media expands deal with Xandr to include cross-screen measurement for political advertisers
Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, has announced an expanded collaboration with Xandr, a technology platform that powers a global marketplace for premium advertising, to enable targeted campaign measurement and insights.
iO appoints Bart De Hertogh as Program Lead
The project manager and communications specialist who helped launch the Brussels vaccination campaign over the past two years brings a whole lot of specific expertise to Antwerp.
Loop Media Inc. expands distribution and content with new sports channel
Loop Media, Inc. has announced both expanded distribution to NBC Universal’s Peacock streaming service, and new channels for its SONIFI in-room partnership and its Loop for Business service.
Sports franchise Combate Global launches on Tiktok
Premier Hispanic Mixed Martial Arts (MMA) sports franchise Combate Global is launching on TikTok for the first time ever on thanks to a partnership with Wave Sports + Entertainment, a player in sports storytelling for the next generation.
[eMarketer] Google unveils its attempts to reinvigorate search for the TikTok generation
The company is launching a number of features, such as tools to drill down into topics and other modifications that will make using search a more visual experience, highlighting maps, snippets, imagery, and even video in new ways.
Unilever unveils heavy-duty electric truck as a move towards zero emission vehicles
Unilever has added one of the world’s first heavy-duty electric trucks to our fleet, marking an important milestone in our move towards zero emission vehicles.
DoubleVerify to provide third-party measurement tools to best buy
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN).
Online video advertising will generate three times more revenue than SVOD in 2027, report
Omdia estimates that by 2027 nearly 60% of global Netflix subscribers will be on the ad-supported tier. This change will happen through a combination of new subscriber acquisition and "downgrading" of existing subscribers to ad-tier.
[eMarketer] 5G phone price drops as popularity rises
The average selling price (ASP) of smartphones will be $413 worldwide this year, up $70 from 2020.
Deutsche Bank partners with Visa to prevent fraud in online retail
The solution works like a risk management system and calculates a risk value for each individual transaction using artificial intelligence and specified rules.
iO acquires Stockholm-based digital agency Triggerfish
End-to-end agency iO’s expansion continues in the Nordic market. Earlier in September iO acquired the Danish agency Peytz & Co, and now Stockholm-based digital agency Triggerfish is becoming part of iO.
Carlsberg signs Power Purchase Agreement with renewable energy company Better Energy
Carlsberg's new PPA contributes progress on two targets under the brewer's ambitious new ESG programme, Together Towards ZERO and Beyond (TTZAB):
Roku partners with Nielsen to enable cross-media measurement of traditional TV, CTV and mobile ad campaigns
Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.
TripleLift and Zype partner to bring in-show programmatic advertising solution to Connected TV
With these new advertising capabilities, Playout 2.0 users can create dynamic monetization opportunities for brands.
[eMarketer] Shopify pushes further in-store with new POS device
Merchants want unified commerce solutions and payment tools that fit their business needs.
[Marketing Week] Bob Koigi: Safeguarding data ethics in digital advertising
Pressure is mounting on brands to go beyond existing rules and apply a moral lens to the complex web of data-related marketing practices to develop more responsible, inclusive and ethical data practices.
Hivestack launches international export business arm in Spain
Agencies to partner with Hivestack for cross-border business include Anima Advertising and NewCom Horizons, as well as Matterkind via omnichannel DSP, The Trade Desk. To
EssenceMediacom names Benjamin Wei as China CEO
EssenceMediacom, GroupM’s newest media agency that combines Essence and MediaCom, has announced that it has appointed Benjamin Wei as China CEO for the merged agency, which launches in January 2023.
Hearst UK partners with Philips to create a beauty testing lab
Philips will take over Hearst UK’s dedicated testing facility in St Anne’s Court, Soho in London – the first time a brand has ever taken over the space.
TotalEnergies and SARIA join forces to produce sustainable aviation fuels
This agreement is a major step in securing feedstock supply (used cooking oils and animal fats) eligible to produce SAF and will enable the SAF production capacity to reach 210,000 tons per year, 25% higher than foreseen in the initial project announced in 2020.
ITV teams up with Travel Weekly to support holiday firms through exclusive Backing Business Fund
New and lapsed TV brands across the travel industry will be able to access an exclusive ring-fenced fund of £500,000 on a first-come, first-served basis if they meet qualifying criteria.
Data ethics is a priority for nine out of 10 CMOs, WFA research
New WFA research has found that while Chief Marketing Officers, CMOs, are keen to address consumer and regulatory concerns around data-driven marketing, the complexity of the data and digital ecosystem is making it hard for them to identify the right practical measures to take.
[eMarketer] Privacy the leading factor in social ad engagement
Other top influences on ad engagement are reliable content and safety. The relevance of the ads themselves is less of a factor.
Targetspot doubles down on podcasts
A particularly dynamic segment of the digital audio industry, podcasts are now a major growth area for the Group.
Dentsu and Comscore partner to transact on advanced audiences in local TV
Comscore, Inc. has announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced audiences in all 210 local markets.
Streaming dominates UK television landscape, report
The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV.
605 collaborates with Conviva to enrich cross-screen measurement of content and advertising across premium video
This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video.
[eMarketer] Podcast listener growth spurs demand for multilingual content
US bilingual and bicultural digital media platform MundoNow this summer announced the launch of a podcast network called Óyenos Audio to cater mainly to the Hispanic market.
World Out of Home Organization signs ten new members from across the world
They come from acros the OOH ecosystem including major OOH service providers, national media owners and a national media agency.
TotalEnergies and the Technical University of Denmark create a center of excellence in decarbonized energies
This advanced research center will focus on developing reliable, profitable, low-emission energy solutions that will reduce the intermittence of renewables and accelerate the decarbonization of industrial facilities.
Havas Media report points advertisers to creative that matters on Meta
Havas Media Group has unveiled “Creative Elements That Win on Meta Platforms,” a research study conducted in collaboration with Meta that delivers insights to help advertisers develop creative that matters on Facebook and Instagram.
[eMarketer] Post-pandemic decline hits wearables segment
The wearables segment is now coming out of that period of hyper-growth, per the IDC.
WPP acquires communications agency JeffreyGroup
WPP has announced the acquisition of JeffreyGroup, an independent corporate communications, public affairs, and marketing consulting firms in Latin America.
Amazon announces 71 new renewable energy projects globally
This includes the company’s first renewable energy project in South America—a solar farm in Brazil—and its first solar farms in India and Poland.
Havas Group acquires UK e-commerce firm Expert Edge
The acquisition equips Havas Market with the tools to offer clients end-to-end support across their ecommerce ecosystem and positions the agency as ecommerce consultants that look beyond media.
Paramount Global announces ad sales leadership transition
Paramount Global has announced the appointment of Jo Ann as Chairman, Paramount Advertising, following 30 remarkable years at the company.
Digital Voices and House of Greenland join The Institute of Practitioners in Advertising
The Institute of Practitioners in Advertising, IPA, has announced that Digital Voices and House of Greenland have been elected into IPA membership at its quarterly Council meeting.
Samsung Electronics unveils environmental strategy with focus on net zero carbon emissions
It includes commitments to achieve enterprise-wide net zero carbon emissions and plans to use more renewable energy, as well as to invest in and research new technologies to develop energy-efficient products, increase water reuse and develop carbon capture technology.
[eMarketer] Meta’s losses show the metaverse’s costly risk
The tech giant’s market value dropped 57% this year compared with Apple’s 14% dip, Amazon’s 26%, and Alphabet’s 29%, per Yahoo.
[Marketing Week] Bob Koigi: Brands bolster the sustainability resolve
Brands are stepping up their net zero emissions commitments and reducing their carbon footprint through a raft of campaigns, interventions and partnerships as they seek to accelerate the transition to a clean energy economy.
Hivestack appoints Hector Gonzalez as Chief Revenue Officer, US and LatAm regions
Hivestack, the global independent programmatic digital out of home (DOOH) ad tech company has announced the appointment of Hector Gonzalez as Chief Revenue Officer (CRO) for the US and LatAm regions.
Budweiser launches FIFA World Cup campaign targeting fans
The campaign is anchored by a cinematic film featuring the athletes and a diverse group of fans making their way through the player’s tunnel with conviction toward the FIFA World Cup pitch.
Hill+Knowlton Strategies appoints Brenna Terry as global chair of healthcare
Terry will report to global chairman and CEO, AnnaMaria DeSalva, and will join Hill+Knowlton’s Global Leadership Council.
Nielsen and Marketing Architects in multi-year agreement for TV measurement services
Nielsen and Marketing Architects, an All-Inclusive TV advertising agency that covers everything brands need to succeed on TV for the price of media alone, have announced a multi-year renewal agreement for local TV measurement in all markets.
Segway-Ninebot awards integrated media duties to Essence in China
Essence has announced that it has been awarded integrated media duties for smart short-distance transportation and robotics company Segway-Ninebot in China
Publicis Groupe reinforces global teams with leadership appointments
Following the renewal of Arthur Sadoun’s mandate as Chairman and CEO of Publicis Groupe, and the nomination of a new management body, the Directoire+, Publicis Groupe has announced the additional leadership appointments to further reinforce its global teams.
[eMarketer] The future of video games will be streaming
According to video game developers, streaming will grow the most of any gaming platform by 2025, cited by 40% of those surveyed.
IAS integrates Good-Loop's green media technology to offer carbon emissions measurement for digital advertisers
Integral Ad Science, IAS, a global player in digital media quality, today announced a global partnership with purpose-led ad platform Good-Loop that will enable advertisers to measure the carbon emissions generated by their digital ad campaigns.
Volvo Trucks starts series production of heavy electric trucks
These trucks can operate at a total weight of 44 tonnes* and the three models represent around two thirds of the company’s sales.
Esports sponsorships to hit over $1b value by 2025, report
After becoming a billion dollars’ worth industry last year, the eSports market continues booming, with more and more brands willing to invest their money into sponsorships and esports advertising.
[eMarketer] LinkedIn will capture nearly 25% of US B2B ad spending by 2024
US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly 25% of all B2B digital ad dollars spent in the US.
96 per cent of marketers achieved targets with out-of-home marketing campaigns, research
On average, these companies have seen monthly revenue increase by more than 50%. T
[Vacancy] Global is looking for a Senior Music Producer, Classic FM
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iO to assist AXA Bike Security develop an Amazon marketplace strategy for French and Dutch markets
In order to get to know the French market better, the company says it will carry out extensive keyword research. Based on these results, iO will optimise the existing AXA product pages on Amazon France.
[eMarketer] User trust in social platforms is falling, study
Digital trust is the confidence people have that a platform will protect their information and provide a safe environment for them to create and engage with content.
IC Markets unveils global marketing campaign to help traders to reach new heights
The advert plays on the renewed interest in the 1986 movie Top Gun, following the release of the sequel Top Gun: Maverick, and encourages traders to ‘trade up’ and experience the superior benefits of IC Markets.
MGID bolsters global leadership team to accelerate growth into new territories
Buluggiu brings a wealth of international digital media experience, with previous roles including Digital Director at Starcom, and VP, Regional Director Italy, Spain and MENA at Magnite.
Paramount releases 2021-2022 Environmental, Social, and Governance (ESG) report
In addition to updated workforce and environmental impact data, this year's report gives a more detailed overview of the company's ESG governance practices, including Paramount's ESG Council governance structure.
Global programmatic advertising market to reach $18.42 billion by 2026, report
The programmatic advertising market consists of sales of programmatic advertising services by entities (organizations, sole traders, and partnerships) that is use of automated technology for buying and selling the advertising spaces.
IKEA, Volvo Trucks and Raben Group partner to accelerate zero-emission transport in Poland
IKEA will introduce heavy electric Volvo trucks for internal transport flows at two IKEA Industry factories in Poland, which will be operated by Raben Group. The learnings from the pilot will be used for the electrification of transport operations at scale in a larger transport network.
[eMarketer] The pandemic gave way to a boom for affiliate marketing
Publicly available data does not map precisely to the start of the pandemic, but according to research by The Performance Marketing Association (PMA) and PwC, US affiliate marketing grew from $6.2 billion in 2018 to $9.1 billion in 2021.
Hivestack launches full programmatic digital out of home operations in Brazil
Now for the first time, brands, agencies, omnichannel demand-side platforms (DSPs) and media owners - both in the country and globally - can access the Hivestack platform and suite of solutions to plan, activate, measure and drive revenue from programmatic DOOH campaigns in Brazil.
Targetspot partners with Gadsme to launch in-game audio ads to the world
Global demand partners from the Targetplay network across the USA, Europe, LATAM and APAC will be able to access Gadsme’s supply side network of mobile games studios at scale.
Epsilon Loyalty Index launches in Australia
Using proprietary methodology, Epsilon converted survey results from 2000+ respondents across 4 retail categories and 40 brands into an index forming a proven relationship between loyalty drivers, attitudes, and actual consumer behaviour.
RTL launches new career website to harmonize talent acquisition
Following the launch of RTL’s unified brand identity, RTL Group has taken the next step towards transforming RTL from a traditional broadcast brand to a leading entertainment brand across all digital platforms.
Over 60 per cent of organizations don’t collect enough data to improve customer experience, report
A new global report released by CallMiner reveals that 70% of contact center and customer experience (CX) decision makers acknowledge some improvements are needed to the ways their organizations use data to enhance CX.
[eMarketer] How streaming video has surged in less than a decade
The rise of streaming video services has been pivotal in the move away from pay TV. By the end of 2024, for the first time, there will be more cord-free viewers than pay TV viewers in the US, per our forecast.
[Marketing Week] Bob Koigi: The market value of addressable advertising
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.
Karen Blackett OBE appointed President of WPP UK
The move recognizes the importance of the UK as WPP’s home market and its second largest worldwide after the United States, and the ongoing simplification and integration of the company’s operations.
Jorrit Hermans becomes Creative Director at iO Campus Herentals
End-to-end agency iO also has some serious creative ambitions. This is underlined by the arrival of Jorrit Hermans as Creative Director at Campus Herentals. He will be taking care of the campus’ creative output.
Unity appoints Media.Monks media agency of record
Unity, the global platform for creating and operating interactive, real-time 3D (RT3D) content, has selected Media.Monks as its media agency of record following a competitive RFP process.
Marketers are failing to overcome key barriers to creativity, WFA research
The research identifies the rewards of taking creativity more seriously, with clients saying creativity was ‘business critical’ more likely to say they were ‘growing’ (33%) as opposed to respondents coming from ‘maintaining’, ‘recovering’ or ‘declining’ businesses (25%).
Fox Television Stations and Comscore Partner to transact on advanced audiences in local TV
Comscore, Inc., a ccompany involved in planning, transacting, and evaluating media, has announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint.
67% of advertisers now use addressable TV advertising, report
Go Addressable, an industry initiative created by television distributors to advance addressable advertising, has released new research – in conjunction with Advertiser Perceptions – that tracks the latest growth, adoption and usage of this medium.
[eMarketer] Apple to launch satellite distress service for iPhone 14 this fall
The Emergency SOS via satellite feature provided through Globalstar Inc.’s satellite network will be free for two years.
[Vacancy] Global is looking for an Agency Manager
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Global is directly looking for an Account Manager, Field Based - London & South East
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LG Ads Solutions adds key executives as connected TV media investments surge
LG Ads Solutions, the connected TV and cross-screen advertising service, has announced three new executive appointments.
AiAdvertising engages MZ Group to lead strategic investor relations and shareholder communications programme
MZ Group will work closely with AiAdvertising management to develop and implement a comprehensive capital markets strategy designed to increase the Company’s visibility throughout the investment community.
Camelot selects OneView by Roku to help small-and-medium businesses expand into TV streaming advertising
As an early adopter and first certified partner, Camelot will use the data, tech, and tools from America’s number 1 TV streaming platform* to make it easy for SMBs to grow their businesses and achieve their marketing goals.
Quantcast names Deb Stambaugh as Chief Marketing Officer
Quantcast, a global advertising technology company, has announced Deb Stambaugh as its chief marketing officer. Stambaugh joins Quantcast at a pivotal moment of transformation.
[eMarketer] The state of US household spending
As of August, 65% of US adults said they’d spent more on groceries and less on experiences in the past six months. Meanwhile, 59% agreed they’d spent less on experiences such as travel and dining out.
Havas Media Group named global media agency partner for Wolverine Worldwide
Havas Media Group (HMG)has announced that Wolverine Worldwide, one of the world’ marketers and licensors of branded casual, active lifestyle, work, athletic footwear and apparel, has named HMG as its global media agency partner following a four-month competitive review.
iO acquires Danish digital agency Peytz & Co
iO, an agency that brings together strategy, creation, content, marketing, and technology to support clients in their communication and digital transformation, is expanding into new markets by acquiring Peytz & Co, one of Denmark’s digital agencies.
Mather Economics expands global footprint with new office in Belgium
In line with its continued efforts to expand solutions in Europe, Mather Economics has announced the opening of its new office in Antwerp, Belgium on October 1, 2022.
AiAdvertising rebrands with focus on ai-driven campaign performance technology platform
The Company’s new corporate image and identity are reflective of its forward-thinking approach to advertising technology.
Havas Group acquires UK-based data-led creative specialist agency ADDITIVE+
additive+ will integrate into Havas Media Group (HMG) UK under the leadership of CEO Patrick Affleck.
[eMarketer] UK users spend more time with TikTok than Facebook, Instagram, and Snapchat
TikTok has overtaken Snapchat as the third most popular social network in the UK, per our forecast, and that gap will widen as it continues to grow.
Rebel Foods appoints Essence as its integrated media agency
Essence’s scope of work includes strategy, analytics, media planning and media activation for the internet restaurant company’s brand marketing activities.
74 per cent of consumers use mobile ads to discover new apps, report
The majority of mobile users have 20 or more apps on their devices, but up to 50% only use 5-10 on a daily basis. That’s why it’s critical for publishers and developers to focus on retention as well as acquisition.
MediaLink taps strategic marketing leaders Karl Weaver and Claire Charruau in Europe
The hires come on the heels of significant growth in Europe for MediaLink. The firm has more than tripled its headcount in the region since September 2020, when Saxton joined to lead its operations there.
[eMarketer] Instagram pivots away from social commerce to sharpen its focus on advertising
The development represents a significant shift in strategy for Meta, which spent much of the past two years focused on making ecommerce a priority.
Global web real-time communication market to reach $57 billion by 2027, report
Market dynamics are forces that impact the prices and behaviors of the Global Web Real-Time Communication Market stakeholders.
Farrow & Ball appoints Mindshare worldwide as global media agency to accelerate growth
Mindshare’s brief is to accelerate the brand’s growth in key global markets and support this with a full-service offer covering audience insight; strategy; business planning, analytics and attribution; performance planning and activation across all media channels.
Yahoo acquires algorithm-based news company The Factual
The Factual’s algorithm will provide Yahoo consumers with a first of its kind analysis of news stories by rating articles with a media bias and credibility score.
Epson and Usain Bolt renew partnership to promote cartridge-free printing across Europe
Following the success of last year's campaign, Usain, the world's fastest man, will once again feature as the face of Epson's EcoTank in a new through-the-line campaign to promote its cost saving printer and ReadyPrint ink subscription service.
Advertisers are leveraging top sources for app downloads, report
The report also revealed that smaller advertisers continue to struggle with the increasing complexity of cross-channel advertising.
[eMarketer] Earlier podcast spots mean more site visits
Among US podcast ads, pre-roll spots generated about 5% more website visits during Q2 than those in the middle of an episode.
Dept acquires Australian digital product studio Two Bulls
Two Bulls, an award-winning digital product studio based in Australia, has joined DEPT, one of the fastest-growing digital agencies in the world.
Saniweb and iO relaunch bathroom webshop in the Netherlands
In collaboration with end-to-end agency iO, Saniweb is relaunching its webshop, to serve the increasing number of mobile users better.
Dentsu Group plans shift to a globally integrated leadership structure to accelerate growth
Dentsu Group Inc. has announced its transition to a new globally integrated leadership structure designed to accelerate its business transformation and promote operational excellence.
Triton Digital unveils podcast advertising effectiveness study
The survey results highlight strong growth of podcast listening in India and the effectiveness of podcast advertising to drive brand and product recall.
[eMarketer] Billboards top out-of-home ad spend but are losing share
That said, billboards’ share decreased by 9 percentage points with that money going to transit as commuters return to buses and trains.
MediaKind’s enhanced MK Engage Solution maximizes the power of live media content
Built on a modular framework, MK Engage covers the entire streaming pipeline from ingest to delivery, enabling sports franchises and live content providers to increase fan engagement opportunities while exploring new revenue streams.
Ontario International Airport doubles in-house advertising and partnership revenues during pandemic
Annual revenues generated by in-house advertising and partnership programs at Ontario International Airport (ONT) doubled to $1.6 million in the past 18 months, and the trend is expected to continue as demand for air travel in Southern California surges.
[eMarketer] Retailers turn to AI to overcome staffing, supply chain challenges
More retailers are investing in automation and artificial intelligence to streamline operations and reduce costs.
WPP acquires Dutch ecommerce consultancy firm Newcraft
The 155-strong business will join the Wunderman Thompson global network, complementing its well-established commerce and marketing services teams in Northern Europe.
Paramount+ set to launch in Italy
This launch, followed by Germany, Austria, Switzerland and France in the coming months will bring Paramount+ to all major European markets by the end of the year.”
Kantar announces completion of sale of Kantar Public to Trilantic Europe
Kantar, the global marketing data and analytics company, has announced the sale of Kantar Public to Trilantic Europe, a pan-European private equity firm focused on mid-market transactions, is complete.
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[Marketing Week] Investing in ethical and responsible advertising
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.
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