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Publicis Groupe Belgium announces new appointments to bolster creative leadership
Publicis Groupe Belgium has appointed Guilherme Nunes as Head of Art, Werner Van Reck and Naïm Baddich as Creative Directors.
IKEA launches smart products and home apps
IKEA has continued its journey to enable an even smarter home for the many people. In October, a Matter ready hub for smart products called DIRIGERA will be launched together with a new IKEA Home smart app.
Deutsche Bank joins RE100 commitment to renewable electricity
The bank has set a target to source 100% renewable electricity to cover its own operations by 2025. Currently, 91% of Deutsche Bank’s electricity worldwide is from renewable sources.
Somersby launches new Global Brand Equity Campaign, “Best Shared with Friends”
Danish brewing company Carlsberg Group’s brand Somersby has unveiled a new Global Brand Equity Campaign dubbed “Best Shared with Friends.”
ASA and IAB UK members announce pilot to enhance online transparency
In a world first, the Advertising Standards Authority (ASA) and some of the largest companies in the digital advertising supply chain are announcing a pilot to extend the ASA’s role online.
Scott Hagedorn joins Publicis Groupe as Global Chief Solutions Architect
In this newly-created global role, Hagedorn will design agile, go-to-market solutions that address complex marketplace challenges – bringing together the Groupe’s unrivaled capabilities in data, creativity, media and technology in new ways to accelerate growth for clients.
[eMarketer] Digital formats to drive Western Europe’s media ad spending
Spending across digital ad formats, including display, search, and classified categories, will rise acutely this year. Across the region, display will boost its lead over search, aided by rising spending on video ads.
Xandr adds senior leaders to its ANZ Team
Xandr has announced three key senior appointments to the team, the first under new ANZ Managing Director, Nicole Prior, as the company eyes expansion.
Havas Media Group partners with LiveRamp to create data collaboration solution
Havas Media Group (HMG) North America partnered with LiveRamp to create the first-ever agency-level data collaboration solution on its Converged platform.
Volvo become the first in the world to use fossil-free steel in its trucks
As the world’s first truck manufacturer to do so, Volvo is now introducing fossil-free steel in its trucks. The steel is produced by the Swedish steel company SSAB and the heavy-duty electric Volvo trucks will be the first to include it.
WPP supports launch of The Black Equity Organisation
WPP and its agencies have partnered with The Black Equity Organisation (BEO) – an organisation founded to advance justice and equity for Black people in Britain – as it launches.
Marketing budgets have increased to 9.5 per cent of overall company revenue in 2022, survey
Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels.
Global gaming revenue to cross $200 billion in 2022, report
According to the latest report on Global Gaming by Newzoo, the global gaming industry will earn $203.1Bn in revenues in 2022.
[eMarketer] Meta looks to diversify revenue model with new WhatsApp and business messaging features
Meta made a flurry of announcements last week at its inaugural Conversations business messaging event.
Volkswagen launches second German site for production of electric vehicles
Volkswagen is pressing ahead with gearing its plants to electric mobility. Volkswagen is expanding its global production network for electric vehicles by starting to make the all-electric ID.4 in Emden.
Brand and communication strategist Frank Cuypers joins iO
With Frank onboard, iO Campus Antwerp has gained a strategic powerhouse. He broke into the communication world as Communication Officer TV at MEDIALAAN (now DPG Media).
MTV Entertainment Studios unveils lineup of over 90 new and returning series across Paramount Media Networks and Paramount+
With half of the top ten series on cable and a slew of #1 hits from scripted to adult animation to reality – MTVE's upcoming series, films and specials tap into themes that are resonating with today's global audiences including family dynamics, love & relationships and social experimentation.
Stagwell Media Network and Talon accelerate global presence of data-driven out-of-home advertising for leading brands
Together, the team has since successfully collaborated with Converse on an innovative OOH program that has driven meaningful results for this influential brand.
Epidemic Sound launches AI audio-based search tool on Google Cloud
Designed to create a more natural search experience, creators can now use EAR to manually select specific sections of Epidemic Sound tracks to use as search criteria.
[eMarketer] Podcast listener diversity nearly matches the US population
The racial breakdown of monthly podcast listeners is almost identical to the spread of the US population, according to new Edison Research data.
Deutsche Bank links Henkel supply chain financing to ESG ratings
Deutsche Bank is the first bank in Europe to convert an existing supply chain finance program for its client. Through this program, Henkel creates incentives for its suppliers to be more sustainable.
Tiktok to launch ad product for brands to crowdsource content from creators
TikTok is launching a new ad product called ‘Branded Mission’ that will enable brands to crowdsource content from creators and turn top-performing videos into ads.
Carlsberg feted for having the world’s most water efficient brewery
Developed through collaboration with the multi-stakeholder Danish partnership for Resource and water efficient Industrial food Production (DRIP), our Fredericia brewery in Denmark began operating its new state-of-the-art water-recycling plant in 2021.
Fifteen WPP leaders recognized for championing inclusion and diversity in the workplace
Fifteen leaders from across WPP have been named in the global Empower Role Model Lists 2022 breaking down barriers and driving inclusion for people of colour in business.
RRD launches editorial solutions service for access to copywriters and content strategists
Designed to support organizations with the depth and capabilities they need, Helium manages a North American-based talent pool of specialized writers to offer the following copy-driven services:
[eMarketer] The luxury retail market shows no signs of fading
US consumer spending on luxury retail shows no sign of slowing, even as inflation and price increases cause many shoppers to trade down and cut back on discretionary purchases.
Dept acquires creative firm Dogstudio
Dogstudio is known for creating immersive digital and physical experiences for the likes of Supercell, Expo 2020 Dubai, Tomorrowland, Adobe, The New York Times, Microsoft, and Hulu, and has racked up dozens of awards, including 5 Webbys, 47 Awwwards and 41 FWAs.
Deutsche Bank makes vendor sustainability ratings mandatory
Deutsche Bank is taking a further step toward placing sustainability at the heart of all its business activities.
Volkswagen and Mahindra partner for MEB electric components in Chennai
Both parties announced that they have signed a Partnering Agreement to evaluate the scope of collaboration. Mahindra intends to equip its “Born Electric Platform” with MEB electric components such as electric motors, battery system components and battery cells.
TV measurement and analytics company 605 and VIZIO announce extended agreement
The extended partnership will support 605’s measurement, attribution, and reporting capabilities through the continued delivery and use of Inscape’s data set.
Streaming records double growth globally, report
In mature markets like the US and Europe, viewers are upscreening from small devices to Smart TVs, setting the foundation for streaming to overtake linear TV on the big screen.
[eMarketer] TikTok launches ad solution aimed to court advertisers
The new feature allows advertisers to discover TikTok’s “diverse system of creators” and involve the broader community in branded initiatives while keeping each creator’s unique voice. Creators get the opportunity to work with brands on branded content.
Pluto TV launches in Nordics, unveils programming line-up
The service unveiled a vast programming line-up that features more than 70 unique and locally curated channels now live in each country.
Schneider Electric and Henkel partner to accelerate decarbonization across the supply chain
Henkel and Schneider Electric, both global leaders in sustainability, have worked together for many years to drive progress toward the shared goal of decarbonization.
The Conscious Advertising Network launches its climate and sustainability manifesto
The Conscious Advertising Network (CAN) is launching a new manifesto on ‘Climate and Sustainability’, adding to the already 6 existing manifestos aimed to inspire conscious advertising choices.
NielsenIQ unveils retail media solution to measure ROI for retailers
NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement.
WOO recruits Dave Roberts and Charles Parry-Okeden to global board
Dave Roberts, CEO of Primedia Outdoor in Africa since 2012 and Australia's Charles Parry-Okeden have joined the World Out of Home Organization, WOO, global board.
[eMarketer] Social media tops the charts for brands' confidence in measuring ROI
Social media also ranks higher in brand marketers' perception of overall effectiveness than any other media channel, and they plan to reward the channel—some 65% of marketers plan to increase spending.
Reducing fertilizer prices to boost food security
This has largely been attributed to global shocks and vagaries of the weather. The Russia-Ukraine war and the steep rise of fuel prices have particularly featured as major reasons for the situation we find ourselves in.
Hearst UK launches new experiences division – HearstX
HearstX will create experiences for both the physical and the digital worlds, leveraging emerging technology including VR and AR, as well as repurposing the business’ flagship brand events into bespoke, curated experiences.
S4Capital acquires tech company TheoremOne
The merger will accelerate S4Capital’s transition into a technology and innovation firm, powered by the combination of art and science.
As ad dollars move to connected TV, fraud schemes spike 70 per cent globally, report
DoubleVerify ,DV, a software platform for digital media measurement, data and analytics, has released its 2022 Global Insights Report, analyzing media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands in 80 markets
OOH delivers exceptional value compared to other ad mediums, survey
The data proves that OOH provides an exceptional value compared to other mediums with much higher price tags, like TV and video, radio, and banner ads.
New Viant and IRIS.TV partnership brings exclusive TV segments to marketers
Viant Technology Inc. a people-based advertising software company, has partnered with IRIS.TV, the only data platform built for video.
[eMarketer] Google tries to coax cloud database users away from Amazon and Oracle
Continuing efforts to raise its status among leading cloud providers Amazon Web Services (AWS) and Microsoft Azure, Google Cloud has unleashed its AlloyDB.
Volvo Trucks opens battery plant in Belgium
Volvo Trucks is opening its very first battery assembly plant. Located in Ghent, Belgium, the plant will supply ready-to-install batteries for Volvo Trucks’ full electric heavy-duty trucks.
Bas Derks appointed new Creative Director at iO in Utrecht
Bas brings a world of experience with him, an advertising professional for 15 years, he has both technical and digital knowledge and has worked on campaigns for Google, ARAG, Rabobank, Centraal Beheer, Unilever, Mercedes-Benz, Ford and KPN.
IPG Mediabrands’ Rapport and Quotient announce Out-of-Home tech partnership
This partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to digital out-of-home (DOOH) with the ability to leverage Mediabrands proprietary audiences.
25 per cent of Gen Z feel left out of beauty advertisements, research
According to the latest research from Mintel, almost one in five (17%) US consumers feel left out of beauty advertisements, rising to a quarter (25%) of Gen Z consumers.
[eMarketer] Twitter sees gentle downward flight in US users but ad revenues rise
Despite Elon Musk's tumultuous Twitter takeover—which is now temporarily on hold, per Musk—eMarketer doesnt project any major changes in user count associated with executive leadership changes at this time.
Conviva to unveil streaming audience measurement standard
This expansion is in partnership with premium streaming providers using Conviva’s real-time cloud sessionization technology.
Global marketing firm Candid acquires UK advertising agency Creature
International marketing and communications platform, Candid has acquired independent UK advertising agency, Creature, for an undisclosed sum. The move bolsters its cross-border presence and builds on its creative capacity.
DHL and Volvo Trucks kick-off new zero emission cooperation with order for up to 44 electric trucks
DHL intends to intensify its transition to heavy electric trucks by deploying a total of 44 new electric Volvo trucks on routes in Europe.
Podcast advertising presents marketers with greater opportunities to increase ROI, report
The latest edition highlights the significant growth in podcast audiences and content, and how brands and advertisers can utilize the medium to amplify reach and ROI.
Samsung Electronics makes eco-conscious efforts with monitor and signage solutions
These new changes join the company’s existing efforts to reduce its environmental footprint across its product portfolio.
Advertising-based video on demand to reach $70 billion in 2027, report
US AVOD will grow by $19 billion to $31 billion by 2027 - remaining the largest country by far.
[eMarketer] US executives spot potential risks in AI
In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk.
Channel 4 and YouTube sign pioneering content and commercial partnership
The new deal represents a major step in Channel 4’s digital transformation as it continues to make significant strides against its five-year Future4 strategy.
BASF and BMW Group bet on renewable raw materials for automotive coatings
The BMW Group is the first carmaker to place its trust in more sustainable automotive OEM coatings certified according to BASF’s biomass balance approach.
Vistar Media acquires Sage+Archer to accelerate programmatic OOH across Europe
Through this deal, Sage+Archer gains a strategic influx of capital to accelerate growth across Europe, now backed by Vistar’s global programmatic marketplace.
The digital out of home market to reach $55 billion by 2030, report
Digital-out-of-home advertising is described as a marketing channel in which promotional media is dynamically and digitally presented in public outdoor places such as airports, subways, bus stops, commercial buildings, and so on.
Hivestack launches research division on programmatic media activation in the metaverse
Hivestack, the world's independent programmatic digital out of home (DOOH) ad tech company, has announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse.
Alchimie partners with LG Channels to bolster its footprint in Europe on the AVOD and FAST markets
In the same logic as its partnership with Samsung TV Plus, several million LG Smart TV users in Germany, the UK, France, Spain and Italy now have free access to 23 channels distributed by Alchimie.
[eMarketer] Google brings back Wallet and boosts security with virtual card solution
Google relaunched its Wallet app across most markets and introduced virtual cards for online shopping, per a press release.
EssenceMediacom names key global leadership positions for merged agency
The leadership team represents an equitable balance of the brightest and best global leaders from across Essence and MediaCom.
Carlsberg launches new global campaign with Danish actor Mads Mikkelsen
For the first time, the brand tells the story about the contributions of the Carlsberg Foundations – one of the world’s oldest industrial foundations.
DPG Media becomes co-owner of new streaming platform Whisper
Whisper is a partnership between, among others, Dutch publishers and bookshops, linking a large network of writers, columnists, journalists, reviewers and booksellers.
iO launches marketing traineeship targeting young professionals
After the two years, the trainees will have the opportunity to continue to grow within the organisation, in their chosen specialism. With this initiative, iO is putting its credo 'infinite opportunities' in the spotlight.
Unilever, partners invest in regenerative agriculture through new impact fund
The aim of the fund, which will be managed by Tikehau Capital, will be to promote regenerative agriculture practices.
Esports industry to bring in $1.4 billion In revenues in 2022, report
This amount represents a 22% annual growth in the eSports industry.
[eMarketer] Spotify is the digital audio platform of choice in the US
About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021.
Deutsche Bank partners with the UN Decade of Ocean Science for Sustainable Development in Germany
The partnership with the German Ocean Decade Committee aims to promote ocean literacy in Germany, raise awareness of the ten challenges outlined by the UN Ocean Decade and to act as a link between German and international Ocean Decade activities.
Flemish media sector joins forces for new cross-media measurement system
The new system will combine data from linear media channels, social media, media websites and apps. The new system will measure the consumption of audio, video, sites and socials on all screens for the same media user.
Podcast advertising effectiveness is soaring, survey
Seventy five percent of podcast listeners were happy with the purchase they had made from podcast ads, a study from Voices has shown.
IPA and ISBA launch Pitch Positive Pledge to improve pitching behaviours among advertisers
The IPA and ISBA have launched their much-anticipated Pitch Positive Pledge, a joint initiative that seeks to improve the behaviours of agencies and advertisers around pitching for the benefit of its people, the planet and profit.
2022 Samsung TVs earn carbon reduction certification from the Carbon Trust
Global TV manufacturer Samsung Electronics, has announced that its 2022 Neo QLEDs earned the ‘Reducing CO2’ certification from the Carbon Trust in recognition of its efforts to reduce its carbon footprint.
[eMarketer] TikTok to surpass YouTube in US
Time spent scrolling through TikTok has been growing fast, and the app is notorious for pulling users in.
[Marketing Week] Bob Koigi: Making a case for carbon neutral advertising
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
Publicis Groupe acquires e-commerce platform Profitero
Profitero’s solutions provide actionable insights and product visibility to more than 4,000 brands and 70 million products on more than 700 retailer websites, in over 50 countries every day.
Crypto exchange platform Bitvavo partners with DEPT to launch first-ever brand campaign
After a pitch trajectory, DEPT won the business and started developing a new brand positioning and an introduction campaign of epic proportions as Bitvavo’s new lead agency.
Cameo and Snapchat introduce advertiser progrramme
Cameo for Business is partnering with Snap to create the Snap x Cameo Advertiser Programme, which offers Snapchat brand partners access to Cameo stars creating highly-performant short-form advertising content.
Netflix to introduce ads
To address the declining growth in subscribers, the company’s executives are considering an ad-supported tier to the service.
Vice Media unveils Metaverse headquarters
The virtual building will be open to multiple VMG businesses including Virtue and VICE and act as a permanent residence for the group in Decentraland.
Italian manufacturer Piaggio selects Publicis Groupe Belgium as media agency
Piaggio is a world-renowned Italian manufacturer, based in Pontedera, near Pisa, that produces engines as well as motorcycles, scooters and mopeds. Piaggio is notably the inventor of the scooter, the famous Vespa.
[eMarketer] 3G phaseout could speed up transition to 5G
3G networks, which were introduced in 2021, took cellphones beyond voice calls and text messages and into an era of wireless data, GPS, mobile apps, and mobile messaging
Adwoa Dadzie named Chief People Officer of Hearst Magazines
Dadzie joins Hearst Magazines with more than 15 years of experience working across various functions in human resources, most recently serving as vice president, head of people experience for the fitness and lifestyle brand SoulCycle.
Veritonic launches audio-first attribution solution to measure ad performance across apps
Veritonic, the industry’s comprehensive audio research and analytics platform, has launched its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device.
Europe’s social commerce industry to reach $4.2 billion by 2028, report
The growing interaction of consumers with brands on social media platforms, coupled with shopping functionalities offered by Facebook, Instagram, and TikTok, have supported the rise of social commerce in Europe
Pandemic and inflation have changed consumer expectations of brands, UK marketers warn
New research from the Chartered Institute of Marketing (CIM) reveals that the majority of marketers (59%) are finding it harder to predict the fast-changing consumer priorities following the pandemic, and this is causing concern over the future of the brands they represent.
The Trade Desk adds more publishers to OpenPath initiative connecting them with advertisers
Publishers including BuzzFeed, Los Angeles Times, Forbes, Mediavine and Red Ventures, whose publishing brands include Healthline Media and CNET, have now joined the initiative.
[eMarketer] Meta faces Facebook’s real-world problems
After its monumental rebranding and metaverse pivot, the company formerly known as Facebook was bullish on all things VR. Its enthusiasm was contagious
[Vacancy] DPG Media is looking for a Scrum Master - Volkskrant | Trouw | Parool | Libelle
DPG Media is directly looking for a Scrum Master - Volkskrant | Trouw | Parool | Libelle
[Vacancy] DPG Media is looking for a Scrummaster
DPG Media is directly looking for a Scrummaster
Havas Media partners with the Institute of Advertising Ethics to offer ethics certification to global staff and clients
Havas Media Group has become the first agency to offer the Institute of Advertising Ethics’ (IAE) Certified Ethical Advertising Executive (CEAE) course to staff and clients globally at no cost.
WPP and Epic Games to accelerate innovation for clients in the metaverse
WPP and Epic Games, the interactive entertainment company and developer of Fortnite and Unreal Engine, have announced a new partnership to help WPP agencies deliver a new era of digital experiences for brands in the metaverse.
Unilever unveils warm ice cream freezer cabinets to tackle emissions
Unilever is launching two pilots to trial warmer ice cream freezer cabinets with an aim of reducing energy use and greenhouse gas emissions by approx. 20 – 30% per freezer*, whilst ensuring the same ice cream quality and consumer experience.
MiQ makes end-to-end carbon neutral digital advertising campaigns a reality
This new offering, powered by Scope3 – the source of truth for supply chain emissions data – delivers the ability to measure, report, reduce, and offset carbon emissions across the supply chain, helping customers make carbon-aware decisions regarding their digital advertising spend.
Smartly.io joins TikTok marketing partner programme offering ad performance at scale
Smartly.io is now badged as both an official Creative Partner and a Campaign Management Partner for TikTok.
Cooler Screens and Place Exchange connect brands with programmatic in-store advertising
Cooler Screens, which is creating the world's largest in-store digital media, marketing, and merchandising platform, is partnering with Place Exchange, a programmatic technology platform, to reach consumers more effectively at their moment of truth.
[eMarketer] Ecommerce isn't the saving grace Meta needs
Still, the massive user bases of Meta’s social networks are seen as an ecommerce advantage.
DEPT acquires growth marketing agency 3Q Digital
Together, DEPT and 3Q Digital will have 3,000 specialists that will support pver 65 languages and campaign experiences in more than 180 markets.
BWZ Media acquires London-based SaaS Lead-Generation Company Crozdesk
Vancouver-based media company Black and White Zebra (BWZ), has announced the acquisition of London, UK-based SaaS lead-generation company Crozdesk, with its newly launched vendor platform SoftwareSelect.
OneScreen.ai partners with Evertreen to help offset carbon footprint in outdoor advertising
OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, is partnering with Evertreen, the only platform that allows users worldwide to plant real trees online and track them via satellite.
IRI partners with TikTok to provide granular media measurement solutions for advertisers
Through this partnership, IRI will incorporate TikTok's aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix.
DoubleVerify earns accreditation for independent third-party viewability reporting on YouTube
YouTube is a critical channel for advertisers to reach their audiences.
InfoSum and The Trade Desk to power privacy-centric activation of advertiser first-party data
The partnership and integration will bring together two companies focused on the future of privacy, security, interoperability, and open marketplaces.
[eMarketer] PayPal plans digital wallet engagement booster as growth slows
The company added 2.4 million accounts to end the quarter with 429 million active users. Growth was well below the 9.8 million accounts added in Q4, when new users from its Paidy acquisition bolstered numbers.
Tony’s Chocolonely wins Stop Slavery Award
The Stop Slavery Award is an initiative from the Thomson Reuters Foundation that honours corporations that go above and beyond their peers in the effort to eradicate forced labour, the worst forms of child labour, and other forms of slavery.
[Marketing week] Bob Koigi: Bridging advertising skills gap
With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.
Quantcast and MediaCom partner to fill skills gap and advertising talent pipeline
Quantcast, a global advertising technology company, has announced a first-of-its-kind partnership with GroupM's MediaCom, whereby MediaCom guarantees qualified applicants who earn a Quantcast Academy certification an interview for open roles at MediaCom.
WPP expands into end-to-end ecommerce with the launch of 'Everymile'
WPP has launched ‘Everymile’ – expanding its offer with a new fully managed service that will provide brands with an outsourced direct-to-consumer (DTC) ecommerce solution.
Henkel Australia powers adhesive sites with 100 per cent renewable energy
The plants serve a wide range of industries, such as flexible packaging, engineered wood, food and beverage, steel, paper, mining, and maintenance, repair and overhaul.
iO wins Belgian healthcare company La Mutualité Chrétienne’s digital pitch
The full-service agency thus becomes the trusted partner with the mission to accelerate the digitalisation and the performance approach of La Mutualité Chrétienne.
Xandr enables multiple TV currencies for data-driven linear campaigns
This capability will enable customers to seamlessly activate their preferred viewership or engagement data currency for data-driven linear campaigns using Xandr’s buy and sell-side advanced TV platforms, Invest TV and Monetize TV.
WPP appoints Kyoko Matsushita as CEO in Japan
In this new role, Kyoko will be responsible for WPP’s business in Japan, strengthening its collective capabilities and bringing together people and resources on behalf of clients.
[eMarketer] Rising podcast listenership draws advertising dollars
Podcast listening is up, and advertisers are taking notice. US podcast ad spending is rising at double-digit percentage rates yearly and will top $2 billion next year and reach $3 billion by 2026.
[Vacancy] Global is looking for a Social Media Editor Radio X - London
Global is directly looking for a Social Media Editor Radio X - London
[Vacancy] Global is looking for a Broadcast Journalist - Milton Keynes
Global is directly looking for a Broadcast Journalist - Milton Keynes
[Vacancy] Global is looking for a Commercial Talent Director - London
Global is directly looking for a Commercial Talent Director - London
GroupM announces next steps to accelerate innovation and simplify operations
GroupM, WPP’s media investment group, has announced the latest steps in its transformation to accelerate innovation for clients and further simplify its operations.
ELLE and Esquire UK partner with Audi for multi-platform ‘Style with Meaning’ campaign
The campaign combines both magazines for the first time with a special 16-page flip print supplement, alongside bespoke digital and video content.
MediaCom merges operations with Essence to become EssenceMediacom
Clients will be able to leverage an expanded global organization founded by two agencies that are strategic complements.
Guillaume Collard appointed CEO of RTL Belgium
The appointment is part of the ambition to accelerate the digital transformation of RTL Belgium's radio and television channels and to steer the cooperation with the new shareholders on the right track.
Hivestack partners with Billups to launch multi-market programmatic digital out of home campaign in Europe for Ace & Tate
The partnership will see the first programmatic DOOH campaign launch in The Netherlands for fashionable DTC eyewear brand, Ace & Tate, across JCDecaux screens via the VIOOH platform.
Tilton Consultancy and BF media join PRCA as corporate members
The Public Relations and Communications Association (PRCA) has announced Tilton Consultancy and broadcast PR agency, BF media as corporate members.
Paramount partners with YouTube for global livestream of TOP Gun: Maverick
Paramount Global has announced an exclusive partnership with YouTube to livestream the world premiere event of the Paramount Pictures theatrical release, Top Gun: Maverick.
[eMarketer] Over a third of US Netflix users don’t pay full price, if at all
The majority, or63%, pay full cost, while 14% share the fee with other users. Netflix’s challenge is to figure out how to get freeloaders to pay their dues.
M-net, miecom bring fiber optic internet to Altenmünster, Germany
Bavaria's fiber optic provider M-net is building a fiber optic network in Altenmünster in the Augsburg district together with the regional network operator miecom-Netzservice.
Sasol ecoFT and Sweden's Uniper partner to produce sustainable aviation fuel through SkyFuelH2
Sasol ecoFT has signed a letter of intent with Sollefteå municipality in collaboration with Sweden's energy company Uniper, to establish an industry-scale production facility for sustainable aviation fuel.
PFL expands global content distribution with Viaplay partnership in the Nordics, Baltics, Poland and the Netherlands
The Professional Fighters League (PFL) and Viaplay have agreed to an exclusive broadcast partnership to feature the 2022 PFL Regular Season, Playoffs and PFL World Championship on Viaplay.
Logistics startup SWVL acquires Volt Lines, enters European market
Swvl Holdings, a global provider of transformative tech-enabled mass transit solutions, announced a definitive agreement to acquire Zeelo, the UK's largest smart bus platform and technology scale-up, measured by bookings.
Gaming Innovation Group signs head of terms agreement with UK tier 1 retail casino operator
Gaming Innovation Group (GiG), has signed a head of terms agreement with a Tier 1 retail operator in the UK for the provision of its turnkey managed service solutions.
[Vacancy] Paramount is looking for a Multi-Platform Coordinator
Paramount is directly looking for a Multi-Platform Coordinator
Hivestack announces global alliance with Xandr for programmatic Digital Out of Home (DOOH)
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has today announced a strategic global collaboration with Xandr, a data-enabled technology platform.
8 European publishers selected for Google News Initiative Subscriptions Academy 2022
The International News Media Association (INMA), Google, and FT Strategies kicked off the third edition of the Google News Initiative (GNI) Subscriptions Academy for Europe
EQT, Stonepeak complete takeover of Delta Fiber in the Netherlands
The acquisition of DELTA Fiber by EQT Infrastructure and Stonepeak has been completed on. DELTA Fiber has become the fastest grower in the national fiber market in recent years.
Viaplay adds NHL and KSW rights to UK sports streaming offering
Viaplay will become home to the National Hockey League (NHL) and KSW mixed martial arts (MMA) in the UK. Up to 1,400 games from the world's best ice hockey league will be shown on Viaplay every year until 2027.
Viaccess-Orca and Google Cloud usher in cloud-native era for the TV industry
Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, announced a new collaboration with Google Cloud to streamline TV and video service deployments and operations.
ITV Studios appoints Charlotte van Weede as Sales Director Global Entertainment
ITV Studios announced the appointment of established media sales expert Charlotte van Weede as Sales Director of its Global Entertainment business with immediate effect.
Vodafone Spain launches Wi-Fi 6 service to multiply Wi-Fi speed by 4 to fiber customers
Vodafone Spain announced that, starting today, all its new fiber customers can access Wi-Fi 6 technology, thanks to its Vodafone Wi-Fi 6 Station router and the Super WiFi 6 service, for €9.99/month.
Volvo CE enters partnership with FIA World Rallycross Championship to drive sustainable change
Demonstrating the potential of electric power on a global stage, Volvo Construction Equipment (Volvo CE) will become the Official Construction Equipment Supplier to the new fully electric FIA World Rallycross Championship (World RX).
GPC announces automotive acquisition in Europe, expanding presence into Spain and Portugal markets
Genuine Parts Company (GPC), announced an acquisition for its European Automotive business. Alliance Automotive Group (AAG), the Company's wholly-owned automotive distribution company based in London, U.K., acquired Lausan.
Integrated Media Technology announces distribution agreement on Halal products for European markets
Integrated Media Technology (IMT), announced that World Integrated Supply Ecosystem (WISE), entered into a distribution agreement with KMF Malaysiawe, to sell and distribute Halal products in France, Germany and the UK.
Hillenaar Outdoor expands with location near Zwijndrecht, Netherlands
Hillenaar Outdoor is expanding with a location near Zwijndrecht, known for its daily traffic jam reports. The A16 at Zwijndrecht is one of the busiest highways in the Netherlands. Hillenaar Outdoor will operate a digital mega screen from 1 May 2022.
Netflix number of subscribers no longer increasing
The number of subscribers at Netflix is no longer increasing. The number of subscribers was 221.64 million at the end of March 2022, 200,000 less than at the end of December 2021.
Sonepar partners with Mirakl to develop B2B electrical equipment distribution marketplace in France
Sonepar, an independent family-owned company with global market leadership in B2B distribution of electrical products, solutions and related services, is pursuing its omnichannel strategy and has entered into a partnership with Mirakl.
Viasat joins Harwell Space Cluster to support UK innovation
Viasat, a global leader in satellite communications, announced it has joined the Space Cluster on the Harwell Science and Innovation Campus as it seeks new technology and research partnerships in the UK.
[quantilope Research] Rising inflation creates barrier for more sustainable food shopping in UK and Germany
Nearly three quarters of British and German consumers strongly agree that protecting the environment is one of the most important issues of our times and, as a result, want to shop more sustainably.
Amsterdam-based creative agency Cloudfactory joins The Network
Amsterdam-based independent creative agency Cloudfactory has joined the international network of independent agencies by the Network, founded by Per Pedersen , former Global Creative Chairman of the Gray Group.
ADCN opens registration for Dutch Creativity Awards 2022
ADCN has opened registrations for the Dutch Creativity Awards of 2022. The Dutch Club for Creativity has chosen Unite to Ignite as the theme for the awards this year.
iO partners with UBA Academy to equip marketers with e-commerce knowledge
United Brands Association (UBA) and iO have collaborated to develop the five-part video training “E-commerce in 2022” at the UBA Academy.
The global social media advertising market size to reach $262 billion by 2028, report
The increasing popularity of digital advertising tools among various industries in recent years to offer information about their companies and products is accelerating the market growth.
Henkel to invest in Emerald Technology Ventures’ sustainable packaging innovation fund
Emerald has longstanding experience in industrial technology and advanced materials, well-established role linking conglomerates with startups, and track record of strong returns for Limited Partners.
Vindex partners with IAB to unlock media and sponsorship value across gaming, esports, and live streaming
The Vindex Intelligence Platform, will leverage the company’s vast data collection capability across the games content ecosystem, combined with a powerful insights and analytics platform to equip stakeholders with actionable measurement, growth, and engagement solutions.
Kevel Launches Ad Platform Academy to help publishers launch ads
By equipping companies with both ad APIs to build their platform and the business insights needed to grow it, Kevel helps any company effectively monetize its digital properties.
Brands report a seven times return rate from advertising on Amazon, Feedvisor survey
Feedvisor, the “AI-first” optimization and intelligence platform for brands and sellers on Amazon and e-marketplaces, has announced the highly anticipated results of its fourth annual brand survey.
[eMarketer] Has TV ad spending hit its peak in the US?
This figure will not surpass $68 billion again for the next four years, with TV ad spend dropping to $64.94 billion in 2026 as its share of total media ad spend decreases as well.
Havas Media launches e-commerce offering to help marketers drive growth
Havas Market’s offering stretches far beyond media into e-commerce strategy, operations, analytics, and customer experience.
ITV launches new initiative to collaborate with young content creators
From graphic designers to animators, editors and social media wizards, ITV's BluePrint Network will collaborate with creatives aged 16-34 to produce digital content that will live on their social media platforms.
Volkswagen Group and SEAT reveal electrification plan for Spain
Electrifying Spain by creating a European Electric Vehicle Hub, building up a battery cell production and full, sustainable E-ecosystem.
Hearst Newspapers names Patty Michalski Senior Vice President of content strategy and innovation
Hearst Newspapers has announced that Patty Michalski has been named senior vice president of content strategy and innovation.
Xandr launches Inventory Library, Deal Discovery and Activation Platform for Invest DSP
Xandr has announced the launch of Inventory Library on its Invest DSP. Inventory Library offers an innovative deal discovery and activation workflow with intuitive, visual navigation and unmatched searchability.
Omnicom Media Group integrates LG Smart-TV Data and Media within Omni
Under the terms of the agreement, LG Ads Solutions data will be integrated within Omni, Omnicom’s industry-leading operating system.
[eMarketer] TikTok surpasses Snapchat as the favorite app of teens
TikTok has supplanted Snapchat as the favorite social media app of US teens, with Facebook and Twitter lingering far behind, according to Piper Sandler’s “Taking Stock With Teens” survey.
DEPT unites its teams under one brand
Global digital agency DEPT® has unified its brand across all of its teams. Co-branding in Europe are world-renowned design agency Studio Dumbar, factor-a the agency for Amazon vendors and sellers, marketing technology agency Byte, and creative automation agency Feed.
Dentsu Italy’s creative service agencies become a Benefit Corporation
Italy was the first European country to introduce a legal framework that defines a ‘Benefit Corporation’ as a legal entity with detailed requirements.
World Out of Home Organization signs nine new members
The new members are: DoohClick, Media Resources, 1805 Media Marketing, SDE Media, Schindler, Allvision, W Group, adtrackmedia, Captivate and Branded Cities.
DPG Media and Groupe Rossel finalize acquisition of RTL Belgium
The takeover fits in with the ambition to structurally strengthen the media landscape in French-speaking Belgium.
WFA issues guidance for brands on making credible environmental claims
The Global Guidance on Environmental Claims identifies six key principles that marketers need to follow to make sure they are seen as trustworthy and to avoid their brands being accused of greenwashing.
Property House Marketing appoints Lisa Flounders as Managing Director
Property House Marketing (PHM) has announced the appointment of Lisa Flounders as Managing Director with its founder Nikki Ackerley taking on the role of Chairman.
[Vacancy] Global is looking for a Partnership Executive - London
Global is directly looking for a Partnership Executive - London
[eMarketer] How retail can drive adoption of augmented reality
Only 3% of US adults used AR regularly while shopping, although another 10% used it occasionally, according to a February 2022 Insider Intelligence survey conducted by Bizrate Insights.
Havas Group acquires digital agency Search Laboratory
Havas Group has announced the acquisition of Search Laboratory, an award-winning integrated digital agency dedicated to searching for the truth in data, with offices in Leeds, London, Austin and New York.
Mediahuis invests in Finnish proptech startup Skenariolabs
European media group Mediahuis is investing in the Finnish company Skenariolabs, a fast-growing start-up that predicts the future of sustainable real estate, based on data and artificial intelligence (AI).
Dentsu International continues its accelerated path to Net Zero with Salesforce Net Zero Cloud implementation
This follows dentsu’s lead in becoming one of the first companies in the world to have its net zero target approved under the new Science Based Target initiative’s Net Zero Standard.
RINO Group and iO develop a new self-service education portal
RINO Group offers training, courses and conferences to mental health professionals, including psychologists, remedial educationalists, nurses and social workers.
The lifestyle brand 1664 Blanc launches ‘Good Taste with a Twist’ campaign
Fold7 has co-created this new international campaign together with 1664 Blanc, which will be taken to key markets across Asia, North America, and Eastern and Central Europe.
Joe Public United voted Agency of the year for the fourth consecutive year at CICLOPE Africa
Now in its fifth year, CICLOPE Africa is dedicated to recognising and awarding the continent’s best film craft across a broad spectrum of film formats.
[eMarketer] TikTok’s ad revenues climb as it gains on major digital ad players
The app’s ad revenues will settle into a double-digit growth trajectory starting next year and top $11 billion in 2024.
Xebra harvests first cannabis crop in the Netherlands
Xebra Brands (Xebra), a cannabis company, announced it has successfully cultivated and harvested its first cannabis crop in the Netherlands.
Italian flour companies launch campaign to promote premium organic flours
ITALMOPA, the Italian Association of Millers, established in 1958 and with more than 80 flour companies from across Italy, has launched an ambitious initiative to promote exports of organic soft wheat and durum wheat flour and semolina.
Finixio launches new products in Balkan, German and Japanese markets
UK-based Finixio has successfully launched new products targeting the Balkan, German and Japanese markets.
Dutch telecom regulator to auction regional commercial FM licenses
Dutch telecom regulator Agentschap Telecom (AT), announced it will soon distribute a number of licenses for regional commercial radio stations.
Hivestack advances programmatic DOOH marketplace in Italy
Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company has today announced an expansion of its programmatic operations in Italy.
[Vacancy] Mediahuis is looking for an Investment Associate
Mediahuis is directly looking for an Investment Associate (Amsterdam/Antwerpen)
Mediatic expands with Tamara Doves and Marie Wessels
Tamara Doves and Marie Wessels have joined Mediatic. This expansion fits within the growth ambition of the Amsterdam-based full-service content marketing agency.
Wenneker Group rebrands to PAKT
Wenneker Group has changed its name to PAKT. The group includes Wenneker.Amsterdam, Nosh Foodfilms, Peek, Wenneker.be, Crush, Volstok and Bsmart.
Blue Grass installs new leadership
Blauw Gras, now part of Ace for almost two years, recently presented a new course. From now on, this also includes new leadership with three experienced agency staff members who will join the MT.
GreenIT, Copenhagen Infrastructure Partners develop 750MW offshore wind farms in Italy
GreenIT, a joint venture between Plenitude and CDP Equity for the production of energy from renewable sources, and CI IV, signed an agreement to develop two floating offshore wind farms in Sicily and Sardinia
IFC, Santander Bank Polska launch initiative to boost climate finance, support green transition in Poland
A path-breaking transaction launched by IFC and Santander Bank Polska (SPL), will help increase access to climate finance in Poland, while boosting market resilience and stimulating the country's recovery.
Sharethrough opens London office, hires EMEA General Manager to fuel European expansion
Sharethrough, one of the top global independent omnichannel ad exchanges, announced the opening of its new office in London and the appointment of Richard Ottoy as General Manager, EMEA.
Paramount Global announces redemption of approximately $1.0 billion notes
Paramount Global announced that it would redeem all of its outstanding 3.50% senior notes due January 15, 2025 (the "3.50% notes") and a portion of its outstanding 4.750% senior notes due May 15, 2025.
Fitch Solutions ceases provision of products and services to customers based in Russia
Fitch Solutions, a leading provider of data, research and analytics, announced it will cease the provision of its products and services to customers who are located in Russia in order to comply with European Union sanctions.
Jackery solar generator solutions expands European market to Spain, France, Italy
Jackery, the global leader in providing portable power station and solar panels, announced its European market expansion into three brand new countries; Spain, France and Italy.
Repsol and Ørsted partner to explore joint development of floating offshore wind projects in Spain
Repsol and Ørsted have an ambition of jointly becoming a leading developer in Spanish offshore wind by combining their complementary strengths.
VIZIO introduces jump ads to connect linear TV with streaming
Jump Ads give participating programmers and brands the ability to present an interactive overlay at the conclusion of linear TV programs, directing viewers into a supporting app on VIZIO’s operating system to continue their viewing experience.
Ad-Lib.io accepted into Google Ads Creative Partner Program
The Google program identifies a select group of trusted creative partners to help clients manage and up-level their creatives with end-to-end services, from design to reporting.
Global cloud advertising market size to reach $7.2 billion by 2027, report
Cloud advertising solutions lay down the foundation for virtual advertising platforms on online and social media platforms for the effective advertisement of brands & services.
Global adtech company The Trade Desk appoints Naseem Tuffaha as Chief Growth Officer
In this newly created role, Tuffaha will be responsible for scaling operations and growth initiatives across the company, including long-term workforce expansion and scaling the company’s global presence.
WPP publishes UK Gender Pay Gap Report for 2021
In addition to statutory Gender Pay Gap reporting, WPP publishes the consolidated data for all eligible WPP companies in the UK.
[Vacancy] Paramount is looking for a Content Rating Coordinator
Paramount is directly looking for a Content Rating Coordinator (3 months temporary contract)
CMOtalk and Embassy of Dutch Creativity join forces in Cannes
The objective of the Cannes CMO Experience Masterclass is to stimulate participants with a strong substantive program and to get acquainted with national and worldwide top CMOs.
Havas Group acquires digital marketing agency Front Networks in China
Front Networks will integrate into the Havas Creative network. Its expertise in timely and effective digital storytelling, creating engaging digital content and channel mapping.
Nowergian company Skogluft selects iO to introduce the brand to the Dutch and European market
iO is working for Skogluft. The Norwegian company that makes plant walls intended for use in homes and / or offices. iO was asked to help Skogluft with the brand’s introduction to the Dutch market, and then into more European countries in the future.
Volkswagen Group joins the Initiative for Responsible Mining Assurance
IRMA is an alliance of non-governmental organisations, labor unions, affected communities, investors, mining companies and purchasers of raw materials.
Paramount Global announces $1.0 billion subordinated debt offering
Paramount Global intends to use the net proceeds from the offering, after deducting underwriting discounts and commissions and other fees and expenses related to the offering, for general corporate purposes, including the possible repayment of existing indebtedness.
Smartly.io powers social advertising capabilities for retailers
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced enhanced advertising automation capabilities for retailers and big-box brands.
[eMarketer] Sony’s new video game subscription service takes on Microsoft’s Xbox Game Pass
It will combine its existing PlayStation Plus and PlayStation Now subscription services into a single PlayStation Plus subscription service, which will be offered in three tiers.
Klarna appoints MediaCom as global media agency of record
The agency’s remit excludes North America, where Havas Media Group won the retained account last December.
PRCA and Releasd ignite new partnership for 2022
The Public Relations and Communications Association (PRCA) has partnered with Releasd to give PRCA members exclusive discounted access to Released - a world leading platform that showcases the value and scope of all PR activity.
World Federation of Advertisers publishes marketing capabilities playbook
World Federation of Advertisers, WFA, has published a new playbook, looking at the challenges facing marketing capabilities leaders when they start a new job.
Eight agencies join The Institute of Practitioners in Advertising membership
The Institute of Practitioners in Advertising, IPA, has announced that Assembly, Brood, Electric Glue, Join the Dots, psLondon, The Lane Agency, Topham Guerin and We are Futures were elected into IPA membership at its quarterly Council meeting.
[eMarketer] Apple could launch a subscription for its iPhones this year
The move could also help reverse weakening consumer demand and encourage shoppers to buy directly from Apple instead of through their mobile carriers or other third-party retailers, maximizing the company’s profits.
The Trade Desk launches certified service partner programme for SMEs
This program expands self-service access to The Trade Desk’s demand-side platform, as client demand for data-driven advertising continues to rise.
DoubleVerify exposes a global fraud scheme targeting advertisers
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the discovery of “ViperBot,” a sophisticated advertising fraud scheme that attempts to steal over $8 million each month in ad spend across two of the industry’s most in-demand channels: connected television (CTV) and mobile video.
SAP, Unilever pilot blockchain technology supporting deforestation-free palm oil
SAP and Unilever have announced a pilot of the GreenToken by SAP solution to further increase traceability and transparency in Unilever’s global palm oil supply chain.
European digital publisher Axel Springer selects Outbrain to power its sponsored content recommendations
Outbrain Inc., a recommendation technology company, has announced it had been selected by Axel Springer, Europe’s digital publisher, to power its sponsored content recommendations – placing it among Outbrain’s top ten publisher partners.
Volkswagen Group and Salzgitter AG partner on supply of low-carbon steel from 2025
The companies are announcing a Memorandum of Understanding under which Volkswagen will become one of the first customers for the low-CO2 steel that Salzgitter AG plans to produce on a new production route at its headquarters in Lower Saxony from the end of 2025.
Cirrus Streaming launches new interactive streaming app for broadcasters worldwide
Cirrus Streaming provides the live streaming app to broadcasters free of charge, allowing them to offer their listeners a dedicated listening experience through the iOS and Android-friendly app.
[eMarketer] Cryptocurrency is most popular among higher earners
Gender plays a role as well—half of millennial men hold these digital currencies, while only one-fifth of women in that age group do so.
ITV announces new £80 million Diversity Commissioning Fund
ITV has also created a new £500k development fund to develop ideas that will qualify for the Diversity Commissioning Fund.
Outbrain expands partnership with Japan’s Sankei Digital in multiyear deal
Outbrain Inc. a recommendation technology company, has announced its expanded partnership with Sankei Digital, one of the largest digital publishers in Japan.
Eni and Air Liquide to cooperate for the decarbonization of hard-to-abate industries in Europe
Eni and Air Liquide have entered into a collaboration agreement aimed at assessing decarbonization solutions in the Mediterranean region of Europe, focused on hard-to-abate industrial sectors.
605 to deliver advanced audiences in collaboration with Xandr
As the industry shifts away from traditional guarantees based on age and gender demographic ratings, Advanced Audiences will allow advertisers to define television audiences with greater precision using first- or third-party data.
Streaming adoption grows in Europe despite quality and advertising challenges, Conviva report
While Europe as a whole experienced a 20% increase in streaming viewership, Southern and Western Europe saw roughly double that growth with 44% and 34%, respectively.
[eMarketer] Amazon will capture nearly 40% of the US ecommerce market in 2022
Altogether, the next 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the ecommerce pie going to everybody else.
Outbrain expands partnership with Microsoft to boost business outcomes for media owners and advertisers
Outbrain Inc. a web recommendation platform has announced the expansion of its global partnership with Microsoft utilizing Microsoft Azure and encompassing business, technology and services.
Channel 4 and Motion Content Group launch Fund for ethnically diverse-led indies
Channel 4 and Motion Content Group have launched a multi-million pound fund to boost commissions from small and medium sized ethnically diverse-led production companies.
PRCA and ICCO launch Ukraine Communications Support Network
The Ukraine Communications Support Network (UCSN) is Co-Chaired by Ukrainian communications leader Nataliya Popovych and former ICCO President and PRCA Chair, David Gallagher.
Intercontinental Exchange unveils multi-faceted global brand and ad campaign
Elements of the campaign include contributions from a cast of influencers from varied walks of life, united around the powerful idea of making connections
Global ad investment to grow by 9.2 per cent in 2022, dentsu ad spend report
The twice-yearly report which combines data from over 50 markets globally, anticipates $745 billion will be spent globally.
Regina Buckley named Chief Financial and Strategy Officer of Hearst Magazines
In her new role, Buckley will oversee the financial and strategic planning processes across the business. The announcement was made by Hearst Magazines President Debi Chirichella.
[eMarketer] Retail categories driving ecommerce growth
Auto and parts and food and beverage will be the fastest-growing ecommerce categories; both will see double-digit growth but from a relatively small base.
[Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.
How East African countries compare in happiness index
Uganda has emerged as the happiest country in East African region followed by Kenya, Tanzania and Rwanda.
Havas Group acquires majority stake in performance marketing agency Frontier Australia
Frontier Australia will be integrated into Havas Group’s Edge Performance Network (EPN), the largest global performance marketing network.
Mediahuis Ventures invests in edtech platform Perlego
University students’ outcomes are tightly linked to access to course content, but the current model for acquiring quality educational material does not work for them or for publishers.
AudioValley targets growing gaming market with Targetplay
AudioValley, an international specialist in B2B solutions in digital audio, has unveiled Targetplay, a new division within its Targetspot business unit that will focus on the fast-growing market for audio advertising in video games and apps.
Media buyers increase investment in video advertising, IAB Europe, PubMatic report
Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better measurement solutions.
[eMarketer] US in-store card users will be more than 90% of population by 2023
US in-store payment card users will represent 91.0% of the population by 2023, with 68.6% being debit card users, 60.2% being credit card users, and 17.1% being prepaid card users.
Dept acquires creative studio Hello Monday
Creative studio Hello Monday has joined Dept, one of the fastest growing digital agencies in the world. Hello Monday specializes in creating immersive digital experiences and innovative digital products for global brands including Google, Lego, Intel, Youtube, National Geographic, and Meta.
Xandr partners with LiveIntent to bring new data and identity offerings to the market
Xandr and LiveIntent have announced that the companies are extending their relationship by bringing new data and identity offerings to market.
Flemish broadcasters announce support for Ukraine in new campaign
VRT, DPG Media, SBS and Mediahuis all put their shoulders to the wheel for the widely distributed spot campaign for Consortium 12-12. Now the broadcasters want to strengthen the strong living solidarity even more.
Cinema8 makes next-gen marketing easy with interactive video creation
With millions of viewers hooked on to watching videos, a new future of video-based content has evolved – interactive videos with clickable content.
More Henkel sites achieve carbon-neutral production
The company has already been exclusively using green electricity and biogas for the Düsseldorf production of liquid products and dishwasher tabs since July 2021.
Netflix's annual operating margin expected to fall to 19 per cent in 2022 on post-pandemic effects, report
In 2020, Netflix recorded 36 million new subscribers following the global pandemic. With most of the world staying indoors and working from home, it’s no surprise that the American streaming and production company grew by bounds.
[eMarketer] Consumers, legislators, and courts seek greater protections for children on social media
Social media platforms such as TikTok, Facebook, and Instagram are at an inflection point where going after the youngest users may no longer be tenable.
Publicis Groupe exits Russia
Publicis Groupe has announced that it is stopping its business and investments in Russia by ceding the ownership of its agencies to local management, effective immediately.
Yieldmo announces new global publisher partnerships and expands European presence with senior hires
The latest publisher wins further highlight the strong supply of premium direct publisher inventory that Yieldmo has in its global Smart Exchange
Postclick appoints Mark McKenna as Chief Executive Officer
McKenna’s goal as CEO is to guide Postclick to its full growth potential as a category leader. He believes it’s essential to learn from the feedback of clients and develop harmonious business objectives that delight the company’s clients.
Demandbase partners with World Wide Web Consortium to help shape the future of privacy and advertising
As the only Account-Based Experience (ABX) member, Demandbase will be part of the working group and standards organization, Demandbase will take part in helping to define the protocols and guidelines that ensure the long-term growth of the web.
AT&T lays out growth strategy following pending close of WarnerMedia transaction
AT&T is laying out its updated strategy and financial outlook for the company moving forward. This includes detailed operational and financial expectations through 2023.
[eMarketer] Twitter adds in-app storefront and expanded product display for brands
Twitter Shops is an expansion of the company’s existing Shops Module, which lets brands highlight up to five products on their business profile.
Sony Pictures Television to acquire controlling stake in Industrial Media
Sony Pictures Television, SPT, a division of Sony Pictures Entertainment (SPE), has announced an agreement has been signed to acquire Industrial Media, one of the foremost independent nonfiction production companies.
Channel 4 launches 4Schools to open up creative careers to young people
4Schools will reach out directly to schools in a bid to encourage students, particularly those from disadvantaged socio-economic backgrounds, by showcasing the broad range of roles in the broadcast, film and digital sectors.
IPA appoints Eliot Liss to raise value and profile of production
Liss succeeds industry stalwart Kim Knowlton in this role who retires after a long and much revered industry career.
IAB Europe launches comprehensive update to third-party cookie guide
The Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee and Post Third-Party Cookie Task Force.
ITV announces investment in car marketplace carwow
ITV has announced it is investing in a partnership with Europe’s biggest new car marketplace carwow, in return for advertising inventory across ITV’s channels and the ITV Hub.
[eMarketer] Meta finds a fitness pipeline in the Apple ecosystem
The metaverse will finally meet Apple’s walled garden when Oculus Quest 2 headset users receive an update that lets them send their workout data to Apple’s Health app.
Mediahuis provides support to five independent Ukrainian news media
Through the Media Development Investment Fund (MDIF), a non-profit investment fund based in New York and Pluralis, Mediahuis has announced that it will provide financial support for the benefit of five independent Ukrainian news media that have continued to operate and report in these difficult circumstances.
IPA and LinkedIn's B2B Institute publish guide to writing a B2B Effectiveness Award Paper
The guide, published signposts best practice for case-study development, tips from previous winners, guidance for building a team, selecting evidence and framing the story.
UK Government launches Online Advertising Programme consultation
Running for 12 weeks until 1 June 2022, the OAP consultation will review the regulatory framework of paid-for online advertising and consider how it can build on existing and emerging aspects of the self-regulatory framework.
Global contextual advertising market to reach $335.1 billion by 2026, report
Activity-based advertising's biggest market share is attributable to an increasing count of Internet users.
WarnerMedia unveils The WM Inclusive, a new hub for all things culture and content
WarnerMedia has announced the launch of its new hub, WM Inclusive as the intersection of all things Equity + Inclusion across the company’s diverse roster of brands, content and programming.
Equifax and Team Velocity partner to drive innovative marketing solutions for auto dealers
Equifax and Team Velocity Marketing, a Data Driven Holdings company (DDH), have partnered to deliver an innovative new subscription marketing service for automotive dealers through Team Velocity's recently launched Qualified Customer offering.
[eMarketer] EU, UK to investigate Google and Meta for ad tech antitrust violation
According to eMarketer, the EU has led a global wave of regulation and penalties against Big Tech companies, with search and ad technologies coming under especially severe scrutiny, making this investigation the latest in a series of fines, legal challenges, and penalties that have plagued Big Tech in Europe.
DPG Media signs Inclusivity Charter
DPG Media undertakes to work even more on inclusiveness and diversity in the workplace and in its media products and is rolling out a concrete action plan for this.
Beata Magdziarz appointed Chief Digital Officer of Havas Media Group
Her main areas of focus include enhancing the efficiency of processes and sales. She was recently in charge of e-commerce and performance-related activities at T-Mobile.
UK broadcasters unite to create ‘passports’ to support inclusion
Seven of the UK’s main broadcasters have come together to create access and inclusion ‘passports’ that will remove barriers and support better inclusion of disabled people and other colleagues at work.
Bloomberg partners with Google Cloud to allow customers access market data feed in real time
Bloomberg is the only financial data provider to enable cloud-native access to tick-for-tick data. B-PIPE offers global real-time access to comprehensive, consolidated market data with industry-leading data normalization and intelligence.
Laura Franses appointed ITV’s first Director of Content Partnerships
Laura will lead the strategy of identifying and securing strategic content partnerships for ITVX, to support ITV’s ambitions to supercharge its presence in streaming.
Sony and Honda sign agreement on strategic alliance in mobility field
Specifically, the two companies have signed a memorandum of understanding that outlines their intent to establish a joint venture, new company, through which they plan to engage in the joint development and sales of high value-added battery electric vehicles (EVs) and commercialize them in conjunction with providing mobility services.
[eMarketer] Traffic is the most important attribute for retail media networks
The first ever eMarketer US retail media networks benchmark report evaluates digital ad buyers’ perceptions of 11 leading retail media networks and how they perform along 13 attributes.
Mediahuis Ventures leads investment round in Germany’s startup Tomorrow’s Education
Mediahuis Ventures is leading a €3.4 million funding round in Germany’s Tomorrow’s Education, the start-up behind the remote-first university Tomorrow University of Applied Sciences.
Baidu Global’s AI-Integrated Marketing Platform MediaGo to include new offerings powered by Xandr
Baidu Global has announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform.
Ford to make 50 per cent of its car sales electric by 2030
Accordingly, the firm is ramping up investments in its EV production unit.
Over 60 per cent of publishers expect revenue to increase in the post-third party cookie era, DoubleVerify study
As the industry plans for a post-third party cookie advertising landscape, methods like contextual targeting and first party-data usage have taken main stage in strategic digital advertising conversations and initiatives.
WFA calls on brands to reconsider media spend in Russia
The association further said that most of its members have businesses in both countries and are rightly prioritising the safety and wellbeing of their people.
Ideoclick partners with Quartile to help brands navigate advertising across Amazon, Instacart, Google and Walmart
The partnership is part of a broad strategy to deliver best-in-class products and services to an evolved marketplace.
[eMarketer] Netflix leads in usage, but are viewers paying up?
Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform.
Xandr and Scibids partner to offer customizable, independent AI to paid digital media buyers
The result is a frictionless experience for buyers who are able to activate Scibids’ customizable, privacy-centric, and highly performant ad decisioning.
In-app advertising to account for 56 per cent of digital ad spend In 2026, report
With people spending more and more time on their phones, the digital advertising industry has witnessed massive growth in the past decade.
Castellan appoints Adam Ozmer to lead global marketing strategy
Castellan Solutions, the largest, global provider of resilience management solutions, has announced the appointment of Adam Ozmer as its new Chief Marketing Officer.
Deutsche Bank provides disclosure on financed CO2 emissions and updates on net zero target setting
Deutsche Bank has disclosed for the first time data on its financed greenhouse gas emissions.
86 percent of consumers will leave a brand they trusted after only two poor customer experiences, study
Emplifi, the unified customer experience platform, has released its “11 key things consumers expect from their brand experiences today,” a new report offering deep insights into customer expectations for B2C brand experiences.
[eMarketer] Streaming services are rapidly branching out and bundling up
Disney is reportedly considering a cheaper, ad-supported subscription tier for Disney+, per The Information.
Visa names Frank Cooper III Global Chief Marketing Officer
Mr. Cooper will also serve as a member of the company’s Executive Committee and report to Chairman and Chief Executive Officer (CEO), Al Kelly.
WPP announces decision to discontinue operations in Russia
WPP has stated that it is standing with Ukraine and the international community in condemning the Russian invasion, which has created a humanitarian crisis in the heart of Europe.
IAB Europe appeals Belgian Data Protection Authority ruling
IAB Europe has filed an appeal against the administrative ruling by the Belgian Data Protection Authority (APD) regarding IAB Europe and the Transparency & Consent Framework (TCF)
WFA launches global guide to media contracts excellence
World Federation of Advertisers, WFA, has partnered with FirmDecisions to create the first global guide to best practice in media contracts for advertisers.
Limelight to acquire Yahoo’s content delivery platform Edgecast
Edgecast is a business unit of Yahoo, which is owned by funds managed by affiliates of Apollo (the “Apollo Funds”) and Verizon Communications.
Unilever to publicly report the performance of its product portfolio in new benchmark for healthy nutrition
Unilever will publish the assessment on an annual basis both globally and for 16 key strategic markets and will report its performance both by volume of product and by sales revenue. Its first report will be published by October 2022.
[eMarketer] Retailers look to membership programs to spur growth
Amazon’s subscription revenue stands to continue to soar this year thanks to an increase in the cost of its Prime membership for US subscribers.
[Vacancy] ViacomCBS is looking for a Fulltime Images Coordinator
ViacomCBS is directly looking for a Fulltime Images Coordinator
[Vacancy] Paramount is looking for an Assistant International Project Manager
Paramount is directly looking for an Assistant International Project Manager
Dept launches its metaverse practice
Dept is currently working with several global brands from fashion, entertainment and commerce, and will be launching a number of new projects ranging from immersive experiences to NFT marketplaces in the coming weeks.
Omnicom acquires TA Digital to expand global digital transformation capabilities
Omnicom Group Inc. has announced the acquisition of TA Digital as part of its efforts to further expand its digital transformation, content management, commerce and customer experience capabilities.
DoubleVerify earns MRC accreditation across its suite of programmatic targeting services
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that it has been granted accreditation by the Media Rating Council (MRC) across its suite of programmatic targeting services.
GroupM Canada announces black and diverse media pledge to support media and content creators
GroupM, WPP’s media investment group, has announced their plans to launch a Black and Diverse media commitment that endeavors to have their clients pledge 2+% of their media budgets to Black and diverse media platforms, creators, and audiences in Canada.
Nielsen and Cox Media Group reach multi-year agreement for TV and audio measurement services
With this agreement, Cox Media Group stations will continue to utilize a comprehensive suite of Nielsen measurement services to demonstrate audience value to advertisers.
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[Marketing Week] Bob Koigi: Making a case for carbon neutral advertising
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
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