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11-09-2020 18:52:00 | Door: Administrator | Hits: 84035 | Tags:

MediaCom names Nancy Lengthorn as first Global Chief Inclusion and Culture Officer
12-05-2021 | 16:53:41
MediaCom has named Nancy Lengthorn, currently Head of Inclusion and Belonging across MediaCom UK and WPP, as its first-ever Global Chief Inclusion and Culture Officer.
[Marketing Week] Bob Koigi: Content is king
11-05-2021 | 10:39:00
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
WPP and Microsoft launch cloud platform to boost creative content production
06-05-2021 | 16:16:08
Cloud Studio is the advertising industry’s first bespoke platform for virtual production that arms creatives with the technology to collaborate and create impactful work for clients.
[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency
03-05-2021 | 14:15:00
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.
WPP launches global data company Choreograph
27-04-2021 | 16:12:02
WPP has announced Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies.
WPP taps media in its net zero commitment
22-04-2021 | 14:21:32
On Earth Day, WPP has announced a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030.
Group M unveils framework to guide responsible media buying
08-04-2021 | 16:17:51
The framework’s five focus areas—Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability—signals a new media era where scale serves clients through a commitment to make advertising work better for people.
Andrew Ruegger appointed global President of GroupM Commerce
31-03-2021 | 16:56:44
GroupM, WPP’s media investment group, has announced that Andrew Ruegger has elevated to the role of global president, GroupM Commerce.
VMLY&R Commerce appoints Angelica Galvis as VP, Head of Art and Design in North America
31-03-2021 | 16:52:44
 In this role, Angela will be responsible for overseeing the execution of creative commerce concepts and designs for the company’s domestic and international clients with specific focus on elevating the craft of design and art direction.
Forrester Research Inc. names WPP as a leader among commerce services providers
23-03-2021 | 10:09:26
The Forrester Wave™: Commerce Services, Q1 2021 evaluation ranks the 14 most significant commerce providers as Leaders, Strong Performers, Contenders or Challengers against their current offering, strategy and market presence.
WPP records £3 billion pretax loss on ravages of the pandemic
12-03-2021 | 09:41:00
Global advertising behemoth WPP has recorded a £2.79 billion, approximately €3.25 billion, pretax loss for the year to December 2020 as the global effects of COVID-19 continues to be felt across sectors.
VMLY&R COMMERCE promotes Elke Van Tienen to Global Head of People
10-03-2021 | 13:58:56
VMLY&R COMMERCE has announced the promotion of Elke van Tienen, Chief People Officer (EMEA) to Global Head of People with immediate effect.
WPP appoints Dave Rolfe as Global Head of Production
05-03-2021 | 14:59:47
WPP has announced the appointment of Dave Rolfe to the new role of Global Head of Production, WPP and Hogarth.
WPP acquires mobile technology provider NN4M
03-03-2021 | 12:50:51
WPP has announced that Wunderman Thompson has acquired NN4M, a mobile commerce partner for global brands.
WPP named in Bloomberg Gender-Equality Index for third year in a row
28-01-2021 | 14:23:14
WPP has been named in the 2021 Bloomberg Gender-Equality Index (GEI) for the third consecutive year. The Index recognizes companies committed to advancing gender equality in the workplace through policy development, representation and transparency.
GROUPM certified as a top employer Europe 2021 with five EMEA market accreditations
27-01-2021 | 12:34:42
GroupM, WPP’s media investment group, has announced that five of its EMEA markets have been recognized by the Top Employers Institute as a Top Employer 2021.
Essence launches Media Health check service targeting marketers
21-01-2021 | 11:13:15
Global data and measurement-driven media agency Essence has announced the introduction of its Essence Media Health Check service, developed to help marketers achieve effective business outcomes from their digital media campaigns by delivering measurable performance improvements over current baselines.
Maiko Valentijn to lead GroupM Netherlands as CEO; Tessa van der Starre CEO MediaCom Netherlands
16-01-2021 | 10:04:00
GroupM Netherlands has promoted Maiko Valentijn to GroupM’s new Chief Executive Officer. In this role he will lead the Netherlands operations
WPP appoints Rob Reilly as Global Chief Creative Officer
15-01-2021 | 09:10:00
Rob, who is currently Global Creative Chairman of McCann Worldgroup, will join WPP in May, reporting to CEO Mark Read.
Kinetic appoints Keith Kaplan as global CEO
15-12-2020 | 11:27:09
Kinetic, the global out-of-home agency that is part of WPP, announced the appointment of Keith Kaplan as Global Chief Executive Officer.
Adam Gerhart appointed Mindshare Global CEO
11-12-2020 | 12:29:16
GroupM, WPP’s media investment group, has announced that Adam Gerhart has been named Mindshare Global CEO, effective January 2021.
WPP and Anzu.io partner to bring new in-game advertising standards to global brands
19-11-2020 | 10:48:13
WPP and Anzu, an adtech startup specializing in integrating advertising into video games, have announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space.
WPP launches VMLY&R Commerce, an end-to-end creative company
18-11-2020 | 11:38:55
WPP has announced the launch of VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings.
India’s digital creative agency The Glitch joins VMLY&R’s global network
13-11-2020 | 10:20:34
The Glitch, one of India’s independent creative agencies, has joined forces with global experience agency VMLY&R.
WPP merges AKQA and Grey to create AKQA Group
12-11-2020 | 10:43:22
WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group.
GroupM promotes Kieley Taylor, Amanda Grant to global platform roles
07-11-2020 | 10:20:00
GroupM, WPP’s media investment group, has announced that Kieley Taylor and Amanda Grant have been elevated to the roles of global head of partnerships and global head of social, respectively.
WPP agencies partner with World Woman Foundation for digital women empowerment campaign
30-09-2020 | 11:39:46
The World Woman Foundation, in partnership with Geometry along with WPP agency partners BCW, Hogarth Worldwide and Gramercy Park Studios, have launched its #ShesMyHero campaign which will culminate in World Woman Hour.
Lockdowns put pressure on brands to cultivate customer loyalty, Mindshare New Normal Tracker
29-09-2020 | 16:07:58
Mindshare, the agency network that is part of WPP, has released the eighth wave of its ‘New Normal’ COVID-19 tracker - a 1,000 person per market survey across 10 global markets.
Eighteen WPP leaders recognized for championing gender diversity in the workplace
25-09-2020 | 09:42:19
Eighteen leaders across WPP have been honoured in the HERoes Women Role Model Lists 2020  for championing women in business and driving change for gender diversity in the workplace.
VMLY&R partners with Profitero to help brands optimize ecommerce marketing performance
22-09-2020 | 09:54:22
VMLY&R has announced a partnership with Profitero, an ecommerce analytics platform. The alliance involves a first of its kind “open ecosystem” which connects retail digital shelf analytics, media agencies and ad tech platforms.
VMLY&R launches new global agency dedicated to specialty Rx pharmaceutical companies
17-09-2020 | 21:14:00
VMLY&R has announced that it will launch a new global healthcare agency, VMLY&Rx, to service specialty Rx pharmaceutical companies.
Zespri selects WPP agencies to enhance its global market proposition
11-09-2020 | 16:10:00
World’s largest kiwifruit marketer Zespri International Limited has selected an interdisciplinary team of WPP agencies as its global Agency of Record (AOR) to deliver its brand proposition.


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