World’s 25 largest agency companies and the state of the agency market
WPP, Accenture Accenture’s Song and Publicis Groupe are among the top 25 global agency companies by revenue according to the Ad Age Agency Report 2023.
WPP acquires Sonic Branding Agency amp, expanding generative AI offering
amp will join WPP brand and design consultancy, Landor & Fitch, adding to the agency’s expertise in delivering immersive brand identities that transform customer and employee experiences and set brands apart in a competitive marketplace.
WPP welcomes KKR as strategic partner in FGS Global
WPP has announced that global investment firm KKR has made a growth investment in FGS Global, the strategic advisory and communications consultancy in which WPP is a majority shareholder.
WPP and Braze partner to deliver innovative customer experiences at scale
The partnership will focus on joint integrations and solution development aimed at helping brands leverage their first party data to create personalised engagement.
WPP joins Media Freedom Cohort to support independent journalism
WPP, supported by its media investment arm GroupM, today announced it has joined the Media Freedom Cohort, established during President Biden’s 2021 Summit for Democracy to advocate for free and independent media worldwide.
WPP acquires data driven influencer marketing agency Goat
Goat drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results.
WPP partners with KDDI in Japan to enhance Web3 digital content capabilities
The partnership will support Japan’s digital creators by fusing WPP’s scale and digital creative expertise with KDDI’s Web3 expertise, as well as its relationships with IP and content creators.
GroupM unveils back to news initiative to drive investment in responsible journalism
The Back to News Initiative is underpinned by Internews’ Ads for News initiative that helps brands and agencies reach engaged news audiences on more than 10,000 trusted local news websites from more than 50 countries.
WPP partners with Stripe to expand commerce and payments solutions for brands
With this announcement WPP is now a Consulting Partner within the Stripe Partner Ecosystem (SPE), a program which provides a comprehensive package of resources and access to industry-leading consulting firms.
WPP set to unveil Guangzhou Campus
WPP, the creative transformation company, will this month officially open its new Guangzhou Campus – a creative hub that brings together over 500 people across multiple WPP agencies.
WPP acquires tech agency Fēnom Digital
WPP has announced the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America.
WPP acquires Canadian commerce agency Diff
With direct-to-consumer commerce sales in the United States forecast to grow to almost $213 billion by 2023, more brands are adopting D2C models as part of a multichannel approach.
WPP unveils new global insights study on LGBTQ+ marketing and its future
The study surveyed 7,500 LGBTQ+ and non-LGBTQ+ people in the United States, United Kingdom, and Canada to better understand their perceptions and experiences of viewing LGBTQ+ identities in media and advertising.
GroupM unveils coalition for media decarbonization
GroupM, WPP’s media investment group, has announced the creation of a client coalition that unites nearly 20 leading advertisers — collectively representing $10B in global advertising investment — with a shared commitment to accelerate the decarbonization of the world’s media supply chain.
WPP study reveals how brands can unlock £16.7 trillion spending power of minority ethnic consumers
WPP has published The Consumer Equality Equation, the most comprehensive study into the relationship between ethnicity, the consumer experience in the UK and potential business growth opportunities.
WPP announces its first Campus in Brazil
The WPP Campus in São Paulo is designed to meet the evolving needs of hybrid working and will enable greater innovation, creativity and collaboration between agencies, clients and partners.
FM Schmidt appointed President of WPP in Germany
In leading WPP’s third largest market, FM will be instrumental in shaping the company’s business in Germany, supporting agency leadership teams and promoting a strong WPP culture
WPP debuts its new Toronto Campus
WPP has announced the opening of its new Toronto Campus, a creative hub bringing together 2,000 people across multiple WPP agencies.
WPP acquires remaining stake in MediaCom Communications India
The initial agreement between WPP and Mr Sam Balsara and his family dated back to 2008. It contributed to the rapid growth that MediaCom experienced in India, making it today one of India’s most respected agencies.
WPP appoints Juan Pedro Moreno as President of its Spanish business
WPP has announced that Juan Pedro Moreno has been appointed President of WPP’s business in Spain.
WPP partners with The One Club for Creativity to bring the ONE School initiative for Black creatives to the UK
ONE School launched in the US in 2020 as a free alternative to ad schools to provide new career opportunities for creative Black individuals and make agency and brand creative departments more diverse.
WPP acquires communications agency JeffreyGroup
WPP has announced the acquisition of JeffreyGroup, an independent corporate communications, public affairs, and marketing consulting firms in Latin America.
[Marketing Week] Bob Koigi: The market value of addressable advertising
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.
Karen Blackett OBE appointed President of WPP UK
The move recognizes the importance of the UK as WPP’s home market and its second largest worldwide after the United States, and the ongoing simplification and integration of the company’s operations.
Farrow & Ball appoints Mindshare worldwide as global media agency to accelerate growth
Mindshare’s brief is to accelerate the brand’s growth in key global markets and support this with a full-service offer covering audience insight; strategy; business planning, analytics and attribution; performance planning and activation across all media channels.
WPP acquires Dutch ecommerce consultancy firm Newcraft
The 155-strong business will join the Wunderman Thompson global network, complementing its well-established commerce and marketing services teams in Northern Europe.
Hogarth and Final Pixel Partner to offer virtual production services to clients and WPP partner agencies
The partnership will establish Hogarth Final Pixel as a worldwide leader in using virtual production to power end-to-end content creation, bringing to life this new approach for creating and making, for both clients and WPP agency partners.
WPP acquires ecommerce agency Corebiz
WPP has announced that it is acquiring Corebiz, a Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region.
[Marketing Week] Bob Koigi: Brands train eyes on influencer advertising
As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.
WPP creates Design Bridge and Partners
Launching in January 2023, the new company will enable clients to leverage a full range of industry-leading design expertise, driving growth and transformation through consumer, business, lifestyle and experience design.
WPP to acquire marketing technology agency Bower House Digital
WPP has announced it has agreed to acquire the business of Bower House Digital, a marketing technology services agency located in Australia.
GroupM announces senior leadership appointments
The new appointments include global leaders for operations, transformation, product, people and clients, as well as a new global CEO at outcome media specialist Xaxis, which forms part of the new organization.
Fifteen WPP leaders recognized for championing inclusion and diversity in the workplace
Fifteen leaders from across WPP have been named in the global Empower Role Model Lists 2022 breaking down barriers and driving inclusion for people of colour in business.
WPP and Epic Games to accelerate innovation for clients in the metaverse
WPP and Epic Games, the interactive entertainment company and developer of Fortnite and Unreal Engine, have announced a new partnership to help WPP agencies deliver a new era of digital experiences for brands in the metaverse.
WPP expands into end-to-end ecommerce with the launch of 'Everymile'
WPP has launched ‘Everymile’ – expanding its offer with a new fully managed service that will provide brands with an outsourced direct-to-consumer (DTC) ecommerce solution.
GroupM announces next steps to accelerate innovation and simplify operations
GroupM, WPP’s media investment group, has announced the latest steps in its transformation to accelerate innovation for clients and further simplify its operations.
WPP announces decision to discontinue operations in Russia
WPP has stated that it is standing with Ukraine and the international community in condemning the Russian invasion, which has created a humanitarian crisis in the heart of Europe.
Human Rights Campaign launches public awareness campaign for Equality Act with support from WPP
WPP’s VMLY&R, BCW, Wavemaker and Hogarth come together in support of crucial civil rights legislation for LGBTQ+ people
WPP acquires influencer marketing agency Village Marketing to accelerate creator economy growth
WPP has announced the acquisition of Village Marketing in North America, the industry leader in influencer marketing and creator economy partnerships.
Laura Mignott joins VMLY&R COMMERCE as Global Chief Experiential Officer
Laura will be focused on setting the agenda for a unified global experiential practice equipped to deliver next generation, immersive experiences at the intersection of culture, creativity and commerce.
Swiss retailer Migros selects WPP to help revolutionize its commerce offer
Swiss retailer Migros Fachmarkt AG has appointed WPP as its strategic communications partner to help it reimagine the commerce experience for its specialist retail brands.
MediaCom and Mars partner to transform global marketing strategy
The reappointment follows a thorough media review throughout 2021, a critical element of Mars’ new vision for marketing called “Building Brands for Mutual Value.”
JDE Peet’s appoints a WPP team in Amsterdam as its global creative partner
JDE Peet's, the global coffee and tea company, headquartered in Amsterdam, and home to global coffee and tea brands including Jacobs, L’Or, Tassimo and Senseo, has selected a WPP team to be its strategic creative partner.
WPP and Instacart partner to accelerate online grocery advertising for CPG brands
The first of its kind partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform.
[Marketing Week] Bob Koigi: Influencer marketing trends that will shape 2022
This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.
WPP appoints Rose Herceg as President in Australia and New Zealand
In her new role, which aligns with the country leadership structure in other major markets, Rose will lead WPP’s business in Australia and New Zealand, supporting agency CEOs.
GroupM certified as a top employer Europe 2022 with five EMEA market accreditations
GroupM Germany, Italy, Poland, Spain and the U.K. have all received this global honor resulting in GroupM additionally being awarded Top Employer Europe accreditation for 2022.
Mindshare appoints Mark Heap as new EMEA CEO
In his new role Heap will be responsible for driving Good Growth for Mindshare clients across the 26-market region, in partnership with local Mindshare leadership, GroupM and WPP.
MediaCom appoints Rupert McPetrie as new APAC CEO
MediaCom has announced the appointment of Rupert McPetrie as APAC CEO, following the upcoming departure of Mark Heap, who is moving within the group to join sister agency Mindshare as EMEA CEO.
[Marketing Week] Bob Koigi: Emerging technologies inspire new content marketing trends
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.
Group M appoints Sebastian Muriel as CEO of Spain
Muriel joins GroupM from Telefónica where from 2016 – 2022 he held the role of Global Director Customer Experience / Novum.
WPP’s media services company Mindshare rebrands
Mindshare, the media services company that is part of WPP, has refreshed its brand identity as the next step in its transformation.
[Marketing Report] Bob Koigi: The nexus between advertising and climate change
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.
Joydeep Dey hired as global chief strategy officer on WPP’s Ford team
VMLY&R has announced that Joydeep Dey will join the agency as global chief strategy officer on WPP’s Ford account, which spans marketing communications, experiences, technology, and commerce.
[Marketing Report] Bob Koigi: Stepping up the war on extremist content, fake news
As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.
WPP acquires majority stake in branding and design agency Made Thought
WPP has announced the acquisition of a majority stake in branding and design agency Made Thought.
WPP’s global communications network Grey announces new global creative leadership and studio structure
Michael Houston, Worldwide CEO of Grey, has announced that John Patroulis has been promoted to Global Creative Chairman & President, Creative Business, and Javier Campopiano has been promoted to Worldwide Chief Creative Officer of Grey.
WPP acquires UK tech company Cloud Commerce Group
WPP has announced that it has acquired Cloud Commerce Group (CCG), a UK-based technology company that helps brands to market, sell and deliver their products across ecommerce platforms and marketplaces globally, such as Amazon, eBay, Etsy and Wayfair.
MediaCom launches Creative Analytics to provide clients effective digital campaigns
MediaCom is launching Creative Analytics, a new global capability designed to give greater insight into future creative performance across programmatic display, search, social and video.
[Marketing Week] Bob Koigi: European advertisers put on notice for using tracking ads
A coalition in the European Parliament recently sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.
WPP and Snap Inc. launch Augmented Reality partnership
WPP and Snap Inc., the camera company behind Snapchat, have announced a global partnership to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR).
WPP announces first successful applications to its Racial Equity Programme
WPP has announced the nine bold, audacious and creative new projects that have been chosen to help advance racial justice across the world as part of its Racial Equity Programme.
WPP opens its new campus in Milan
WPP has marked the opening of its new Milan Campus, a modern and innovative hub bringing together 35 WPP agencies and 2,000 people into a single location.
WPP acquires AI technology company Satalia
Satalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, whose clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever.
VMLY&R COMMERCE appoints Sergio Leon as SVP, Creative Director of Content and Experience
In this new role, Sergio will be responsible for evolving the agency’s creative commerce product for existing clients, with a specific focus on Experiential and Content Strategy.
GroupM appoints Aimee Buchanan CEO for Australia and New Zealand
The appointment follows an extensive search locally and globally for the best talent to accelerate and drive our transformation and lead GroupM’s vision to shape the next era of media, where advertising works better for people.
GroupM names Brendan Moorcroft CEO of Choreograph
Based in New York, Moorcroft reports to Christian Juhl, GroupM Global CEO, and joins the Global Leadership Team (GLT).
[Marketing Week] Bob Koigi: Global advertising agencies market rebounds from shocks to record growth
According to a report by Research and Markets, The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021.
VMLY&R COMMERCE appoints TJ Reilly as Executive Vice President of Performance Media
Effective immediately, TJ will be responsible for overseeing a customer-centric media approach to commerce channels, optimizing acquisition and performance growth for clients end to end.
WPP wins industry’s most creative company at Cannes Lions
WPP agencies collected a total of 190 Lions, including a Titanium Lion, 12 Grand Prix, 28 Gold, 57 Silver and 92 Bronze, with winners representing 38 different countries.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
VMLY&R COMMERCE launches lab to offer brands insights on Muslim consumers
Focused on Malaysia and Indonesia, VMLY&R COMMERCE’s Muslim Lab aims to provide brands in the region with a stronger understanding of the countries’ 250m strong Islamic communities, across all market segments, and Halal product categories.
[Marketing Week] Bob Koigi: Marketers envision career opportunities fit for post-pandemic future
As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.
WPP targets 10,000 UK staff with Mental Health Allies programme to reduce stigma
The Mental Health Allies programme will be available to all 10,000 UK staff and aims to reduce the stigma around mental health by encouraging open conversations.
[Marketing Week] Bob Koigi: Advancing partnerships across content, advertising and marketing
With increased competition in the media, marketing, PR and advertising space and evolving consumer demands, agencies and corporates are looking at new and innovative ways to stay afloat while looking at ways of meeting market needs with partnerships becoming an all too common strategy.
Jens Monsees steps down as CEO of WPP AUNZ
WPP plc has announced that Jens Monsees has decided to step down as Chief Executive Officer of WPP AUNZ Limited as it transitions from a public company to a fully integrated business within WPP.
[Marketing Week] Bob Koigi: Brands, agencies invest in diversity, inclusion and equity
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
MediaCom names Nancy Lengthorn as first Global Chief Inclusion and Culture Officer
MediaCom has named Nancy Lengthorn, currently Head of Inclusion and Belonging across MediaCom UK and WPP, as its first-ever Global Chief Inclusion and Culture Officer.
[Marketing Week] Bob Koigi: Content is king
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
WPP and Microsoft launch cloud platform to boost creative content production
Cloud Studio is the advertising industry’s first bespoke platform for virtual production that arms creatives with the technology to collaborate and create impactful work for clients.
[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.
WPP launches global data company Choreograph
WPP has announced Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies.
WPP taps media in its net zero commitment
On Earth Day, WPP has announced a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030.
Group M unveils framework to guide responsible media buying
The framework’s five focus areas—Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability—signals a new media era where scale serves clients through a commitment to make advertising work better for people.
Andrew Ruegger appointed global President of GroupM Commerce
GroupM, WPP’s media investment group, has announced that Andrew Ruegger has elevated to the role of global president, GroupM Commerce.
VMLY&R Commerce appoints Angelica Galvis as VP, Head of Art and Design in North America
In this role, Angela will be responsible for overseeing the execution of creative commerce concepts and designs for the company’s domestic and international clients with specific focus on elevating the craft of design and art direction.
Forrester Research Inc. names WPP as a leader among commerce services providers
The Forrester Wave™: Commerce Services, Q1 2021 evaluation ranks the 14 most significant commerce providers as Leaders, Strong Performers, Contenders or Challengers against their current offering, strategy and market presence.
WPP records £3 billion pretax loss on ravages of the pandemic
Global advertising behemoth WPP has recorded a £2.79 billion, approximately €3.25 billion, pretax loss for the year to December 2020 as the global effects of COVID-19 continues to be felt across sectors.
VMLY&R COMMERCE promotes Elke Van Tienen to Global Head of People
VMLY&R COMMERCE has announced the promotion of Elke van Tienen, Chief People Officer (EMEA) to Global Head of People with immediate effect.
WPP appoints Dave Rolfe as Global Head of Production
WPP has announced the appointment of Dave Rolfe to the new role of Global Head of Production, WPP and Hogarth.
WPP acquires mobile technology provider NN4M
WPP has announced that Wunderman Thompson has acquired NN4M, a mobile commerce partner for global brands.
WPP named in Bloomberg Gender-Equality Index for third year in a row
WPP has been named in the 2021 Bloomberg Gender-Equality Index (GEI) for the third consecutive year. The Index recognizes companies committed to advancing gender equality in the workplace through policy development, representation and transparency.
GROUPM certified as a top employer Europe 2021 with five EMEA market accreditations
GroupM, WPP’s media investment group, has announced that five of its EMEA markets have been recognized by the Top Employers Institute as a Top Employer 2021.
Essence launches Media Health check service targeting marketers
Global data and measurement-driven media agency Essence has announced the introduction of its Essence Media Health Check service, developed to help marketers achieve effective business outcomes from their digital media campaigns by delivering measurable performance improvements over current baselines.
Maiko Valentijn to lead GroupM Netherlands as CEO; Tessa van der Starre CEO MediaCom Netherlands
GroupM Netherlands has promoted Maiko Valentijn to GroupM’s new Chief Executive Officer. In this role he will lead the Netherlands operations
WPP appoints Rob Reilly as Global Chief Creative Officer
Rob, who is currently Global Creative Chairman of McCann Worldgroup, will join WPP in May, reporting to CEO Mark Read.
Kinetic appoints Keith Kaplan as global CEO
Kinetic, the global out-of-home agency that is part of WPP, announced the appointment of Keith Kaplan as Global Chief Executive Officer.
Adam Gerhart appointed Mindshare Global CEO
GroupM, WPP’s media investment group, has announced that Adam Gerhart has been named Mindshare Global CEO, effective January 2021.
WPP and Anzu.io partner to bring new in-game advertising standards to global brands
WPP and Anzu, an adtech startup specializing in integrating advertising into video games, have announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space.
WPP launches VMLY&R Commerce, an end-to-end creative company
WPP has announced the launch of VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings.
India’s digital creative agency The Glitch joins VMLY&R’s global network
The Glitch, one of India’s independent creative agencies, has joined forces with global experience agency VMLY&R.
WPP merges AKQA and Grey to create AKQA Group
WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group.
GroupM promotes Kieley Taylor, Amanda Grant to global platform roles
GroupM, WPP’s media investment group, has announced that Kieley Taylor and Amanda Grant have been elevated to the roles of global head of partnerships and global head of social, respectively.
WPP agencies partner with World Woman Foundation for digital women empowerment campaign
The World Woman Foundation, in partnership with Geometry along with WPP agency partners BCW, Hogarth Worldwide and Gramercy Park Studios, have launched its #ShesMyHero campaign which will culminate in World Woman Hour.
Lockdowns put pressure on brands to cultivate customer loyalty, Mindshare New Normal Tracker
Mindshare, the agency network that is part of WPP, has released the eighth wave of its ‘New Normal’ COVID-19 tracker - a 1,000 person per market survey across 10 global markets.
Eighteen WPP leaders recognized for championing gender diversity in the workplace
Eighteen leaders across WPP have been honoured in the HERoes Women Role Model Lists 2020 for championing women in business and driving change for gender diversity in the workplace.
VMLY&R partners with Profitero to help brands optimize ecommerce marketing performance
VMLY&R has announced a partnership with Profitero, an ecommerce analytics platform. The alliance involves a first of its kind “open ecosystem” which connects retail digital shelf analytics, media agencies and ad tech platforms.
VMLY&R launches new global agency dedicated to specialty Rx pharmaceutical companies
VMLY&R has announced that it will launch a new global healthcare agency, VMLY&Rx, to service specialty Rx pharmaceutical companies.
Zespri selects WPP agencies to enhance its global market proposition
World’s largest kiwifruit marketer Zespri International Limited has selected an interdisciplinary team of WPP agencies as its global Agency of Record (AOR) to deliver its brand proposition.
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