Hogarth and Final Pixel Partner to offer virtual production services to clients and WPP partner agencies
The partnership will establish Hogarth Final Pixel as a worldwide leader in using virtual production to power end-to-end content creation, bringing to life this new approach for creating and making, for both clients and WPP agency partners.
WPP has announced that it is acquiring Corebiz, a Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region.
As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.
Launching in January 2023, the new company will enable clients to leverage a full range of industry-leading design expertise, driving growth and transformation through consumer, business, lifestyle and experience design.
WPP has announced it has agreed to acquire the business of Bower House Digital, a marketing technology services agency located in Australia.
The new appointments include global leaders for operations, transformation, product, people and clients, as well as a new global CEO at outcome media specialist Xaxis, which forms part of the new organization.
Fifteen leaders from across WPP have been named in the global Empower Role Model Lists 2022 breaking down barriers and driving inclusion for people of colour in business.
WPP and Epic Games, the interactive entertainment company and developer of Fortnite and Unreal Engine, have announced a new partnership to help WPP agencies deliver a new era of digital experiences for brands in the metaverse.
WPP has launched ‘Everymile’ – expanding its offer with a new fully managed service that will provide brands with an outsourced direct-to-consumer (DTC) ecommerce solution.
GroupM, WPP’s media investment group, has announced the latest steps in its transformation to accelerate innovation for clients and further simplify its operations.
WPP has stated that it is standing with Ukraine and the international community in condemning the Russian invasion, which has created a humanitarian crisis in the heart of Europe.
WPP’s VMLY&R, BCW, Wavemaker and Hogarth come together in support of crucial civil rights legislation for LGBTQ+ people
WPP has announced the acquisition of Village Marketing in North America, the industry leader in influencer marketing and creator economy partnerships.
Laura will be focused on setting the agenda for a unified global experiential practice equipped to deliver next generation, immersive experiences at the intersection of culture, creativity and commerce.
Swiss retailer Migros Fachmarkt AG has appointed WPP as its strategic communications partner to help it reimagine the commerce experience for its specialist retail brands.
The reappointment follows a thorough media review throughout 2021, a critical element of Mars’ new vision for marketing called “Building Brands for Mutual Value.”
JDE Peet's, the global coffee and tea company, headquartered in Amsterdam, and home to global coffee and tea brands including Jacobs, L’Or, Tassimo and Senseo, has selected a WPP team to be its strategic creative partner.
The first of its kind partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform.
This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.
In her new role, which aligns with the country leadership structure in other major markets, Rose will lead WPP’s business in Australia and New Zealand, supporting agency CEOs.
GroupM Germany, Italy, Poland, Spain and the U.K. have all received this global honor resulting in GroupM additionally being awarded Top Employer Europe accreditation for 2022.
In his new role Heap will be responsible for driving Good Growth for Mindshare clients across the 26-market region, in partnership with local Mindshare leadership, GroupM and WPP.
MediaCom has announced the appointment of Rupert McPetrie as APAC CEO, following the upcoming departure of Mark Heap, who is moving within the group to join sister agency Mindshare as EMEA CEO.
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.
Muriel joins GroupM from Telefónica where from 2016 – 2022 he held the role of Global Director Customer Experience / Novum.
Mindshare, the media services company that is part of WPP, has refreshed its brand identity as the next step in its transformation.
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.
VMLY&R has announced that Joydeep Dey will join the agency as global chief strategy officer on WPP’s Ford account, which spans marketing communications, experiences, technology, and commerce.
As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.
WPP has announced the acquisition of a majority stake in branding and design agency Made Thought.
WPP’s global communications network Grey announces new global creative leadership and studio structure
Michael Houston, Worldwide CEO of Grey, has announced that John Patroulis has been promoted to Global Creative Chairman & President, Creative Business, and Javier Campopiano has been promoted to Worldwide Chief Creative Officer of Grey.
WPP has announced that it has acquired Cloud Commerce Group (CCG), a UK-based technology company that helps brands to market, sell and deliver their products across ecommerce platforms and marketplaces globally, such as Amazon, eBay, Etsy and Wayfair.
MediaCom is launching Creative Analytics, a new global capability designed to give greater insight into future creative performance across programmatic display, search, social and video.
A coalition in the European Parliament recently sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.
WPP and Snap Inc., the camera company behind Snapchat, have announced a global partnership to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR).
WPP has announced the nine bold, audacious and creative new projects that have been chosen to help advance racial justice across the world as part of its Racial Equity Programme.
WPP has marked the opening of its new Milan Campus, a modern and innovative hub bringing together 35 WPP agencies and 2,000 people into a single location.
Satalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, whose clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever.
In this new role, Sergio will be responsible for evolving the agency’s creative commerce product for existing clients, with a specific focus on Experiential and Content Strategy.
The appointment follows an extensive search locally and globally for the best talent to accelerate and drive our transformation and lead GroupM’s vision to shape the next era of media, where advertising works better for people.
Based in New York, Moorcroft reports to Christian Juhl, GroupM Global CEO, and joins the Global Leadership Team (GLT).
[Marketing Week] Bob Koigi: Global advertising agencies market rebounds from shocks to record growth
According to a report by Research and Markets, The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021.
Effective immediately, TJ will be responsible for overseeing a customer-centric media approach to commerce channels, optimizing acquisition and performance growth for clients end to end.
WPP agencies collected a total of 190 Lions, including a Titanium Lion, 12 Grand Prix, 28 Gold, 57 Silver and 92 Bronze, with winners representing 38 different countries.
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
Focused on Malaysia and Indonesia, VMLY&R COMMERCE’s Muslim Lab aims to provide brands in the region with a stronger understanding of the countries’ 250m strong Islamic communities, across all market segments, and Halal product categories.
As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.
The Mental Health Allies programme will be available to all 10,000 UK staff and aims to reduce the stigma around mental health by encouraging open conversations.
With increased competition in the media, marketing, PR and advertising space and evolving consumer demands, agencies and corporates are looking at new and innovative ways to stay afloat while looking at ways of meeting market needs with partnerships becoming an all too common strategy.
WPP plc has announced that Jens Monsees has decided to step down as Chief Executive Officer of WPP AUNZ Limited as it transitions from a public company to a fully integrated business within WPP.
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
MediaCom has named Nancy Lengthorn, currently Head of Inclusion and Belonging across MediaCom UK and WPP, as its first-ever Global Chief Inclusion and Culture Officer.
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
Cloud Studio is the advertising industry’s first bespoke platform for virtual production that arms creatives with the technology to collaborate and create impactful work for clients.
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.
WPP has announced Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies.
On Earth Day, WPP has announced a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030.
The framework’s five focus areas—Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability—signals a new media era where scale serves clients through a commitment to make advertising work better for people.
GroupM, WPP’s media investment group, has announced that Andrew Ruegger has elevated to the role of global president, GroupM Commerce.
In this role, Angela will be responsible for overseeing the execution of creative commerce concepts and designs for the company’s domestic and international clients with specific focus on elevating the craft of design and art direction.
The Forrester Wave™: Commerce Services, Q1 2021 evaluation ranks the 14 most significant commerce providers as Leaders, Strong Performers, Contenders or Challengers against their current offering, strategy and market presence.
Global advertising behemoth WPP has recorded a £2.79 billion, approximately €3.25 billion, pretax loss for the year to December 2020 as the global effects of COVID-19 continues to be felt across sectors.
VMLY&R COMMERCE has announced the promotion of Elke van Tienen, Chief People Officer (EMEA) to Global Head of People with immediate effect.
WPP has announced the appointment of Dave Rolfe to the new role of Global Head of Production, WPP and Hogarth.
WPP has announced that Wunderman Thompson has acquired NN4M, a mobile commerce partner for global brands.
WPP has been named in the 2021 Bloomberg Gender-Equality Index (GEI) for the third consecutive year. The Index recognizes companies committed to advancing gender equality in the workplace through policy development, representation and transparency.
GroupM, WPP’s media investment group, has announced that five of its EMEA markets have been recognized by the Top Employers Institute as a Top Employer 2021.
Global data and measurement-driven media agency Essence has announced the introduction of its Essence Media Health Check service, developed to help marketers achieve effective business outcomes from their digital media campaigns by delivering measurable performance improvements over current baselines.
GroupM Netherlands has promoted Maiko Valentijn to GroupM’s new Chief Executive Officer. In this role he will lead the Netherlands operations
Rob, who is currently Global Creative Chairman of McCann Worldgroup, will join WPP in May, reporting to CEO Mark Read.
Kinetic, the global out-of-home agency that is part of WPP, announced the appointment of Keith Kaplan as Global Chief Executive Officer.
GroupM, WPP’s media investment group, has announced that Adam Gerhart has been named Mindshare Global CEO, effective January 2021.
WPP and Anzu, an adtech startup specializing in integrating advertising into video games, have announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space.
WPP has announced the launch of VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings.
The Glitch, one of India’s independent creative agencies, has joined forces with global experience agency VMLY&R.
WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group.
GroupM, WPP’s media investment group, has announced that Kieley Taylor and Amanda Grant have been elevated to the roles of global head of partnerships and global head of social, respectively.
The World Woman Foundation, in partnership with Geometry along with WPP agency partners BCW, Hogarth Worldwide and Gramercy Park Studios, have launched its #ShesMyHero campaign which will culminate in World Woman Hour.
Mindshare, the agency network that is part of WPP, has released the eighth wave of its ‘New Normal’ COVID-19 tracker - a 1,000 person per market survey across 10 global markets.
Eighteen leaders across WPP have been honoured in the HERoes Women Role Model Lists 2020 for championing women in business and driving change for gender diversity in the workplace.
VMLY&R has announced a partnership with Profitero, an ecommerce analytics platform. The alliance involves a first of its kind “open ecosystem” which connects retail digital shelf analytics, media agencies and ad tech platforms.
VMLY&R has announced that it will launch a new global healthcare agency, VMLY&Rx, to service specialty Rx pharmaceutical companies.
World’s largest kiwifruit marketer Zespri International Limited has selected an interdisciplinary team of WPP agencies as its global Agency of Record (AOR) to deliver its brand proposition.