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Danish Carlsberg brewery saves 1 billion litres of water with new technology
Almost two years ago, Carlsberg Denmark broke grounds on its new water recycling plant. Since then, by recycling 90% of all process water from production, the brewery has saved almost 1 billion litres of water.
Carlsberg Group commits to UN Women’s Empowerment Principles
Carlsberg Group has signed the guiding principles on women’s empowerment and gender equity, further cementing the company’s Diversity, Equity & Inclusion commitment.
Carlsberg Group concludes Together Towards ZERO programme, exceeding targets on carbon and water
The resulting ambitions for a ZERO Carbon Footprint, ZERO Water Waste, ZERO Irresponsible Drinking and a ZERO Accidents Culture set quantitative targets to be achieved by the end of 2022.
Carlsberg Sweden invests in electric transportation
Carlsberg Sweden has been working continuously to reduce the carbon footprint in all parts of the business.
Carlsberg signs Power Purchase Agreement with renewable energy company Better Energy
Carlsberg's new PPA contributes progress on two targets under the brewer's ambitious new ESG programme, Together Towards ZERO and Beyond (TTZAB):
Carlsberg Research Lab invents a new breeding technology to develop the crops of the future
FIND-IT enables ultrafast improvement of many different types of plants, such as cereal crops, but also microbes.
Carlsberg Group targets net zero carbon emissions by 2040 as part of new ESG programme
These include a roadmap to achieve net zero carbon emissions across the entire value chain by 2040, from the barley in the fields to the beer in hand.
Carlsberg makes bio-based and fully recyclable bottles available to consumers
In its largest pilot to date, Carlsberg Group has revealed the trial of its new Fibre Bottle, putting the bio-based and fully recyclable beer bottle into the hands of consumers for the first time.
Somersby launches new Global Brand Equity Campaign, “Best Shared with Friends”
Danish brewing company Carlsberg Group’s brand Somersby has unveiled a new Global Brand Equity Campaign dubbed “Best Shared with Friends.”
Carlsberg feted for having the world’s most water efficient brewery
Developed through collaboration with the multi-stakeholder Danish partnership for Resource and water efficient Industrial food Production (DRIP), our Fredericia brewery in Denmark began operating its new state-of-the-art water-recycling plant in 2021.
Carlsberg launches new global campaign with Danish actor Mads Mikkelsen
For the first time, the brand tells the story about the contributions of the Carlsberg Foundations – one of the world’s oldest industrial foundations.
[Marketing Week] Bob Koigi: Making a case for carbon neutral advertising
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
The lifestyle brand 1664 Blanc launches ‘Good Taste with a Twist’ campaign
Fold7 has co-created this new international campaign together with 1664 Blanc, which will be taken to key markets across Asia, North America, and Eastern and Central Europe.
Carlsberg Group, the Carlsberg Foundation and the Tuborg Foundation donate DKK 75 million to relief efforts in Ukraine
The DKK 75 million will be donated, amongst others, through the Danish branches of recognised international aid organisations.
Carlsberg report reveals company on track to meet Together Towards Zero targets
Carlsberg Group has released the Environment, Social and Governance (ESG) Report 2021 that reveals steady progress by one of the world’s leading brewing groups.
Carlsberg Group pledges to use its marketing to drive climate action
Carlsberg Group has signed the World Federation of Advertiser’s (WFA) Planet Pledge – a global commitment to making marketing teams a force for positive change both internally and by inspiring consumers to act.
Carlsberg’s Swiss brewery embraces electric trucks for sustainable transportation
The Feldschlösschen brewery, Switzerland, is now delivering to customers in the country through a fleet of 20 new 26-tonne electric trucks – the world’s first mass-produced electric trucks from Renault Trucks.
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[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
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