Amstel ULTRA®, the premium low-carb, low-calorie light beer, has recruited Tennis legend, Rafael Nadal as a global ambassador for its growing lifestyle product offerings, including Amstel ULTRA® and Amstel 0.0.
Brands are increasingly investing in green projects and sustainability as they seek to cut down on emmissions and reduce their carbon footprint.
From barley to bar, Heineken has focused on concrete actions to reduce its carbon footprint, working closely with customers, consumers and suppliers.
Tequila beer brand Desperados is calling on partygoers around the world to unite in support of the clubs they love with the launch of their Rave to Save app.
Heineken has partnered with a not-for-profit research technology organization, Glass Futures and its supplier Encirc to create sustainable low carbon glass bottles by developing technology and improving processes across manufacturing and the supply chain.
Heineken's tequila-flavoured beer brand Desperados has partnered with eight emerging graphic designers, painters, photographers and illustrators, creating the Desperados Design Collective, to develop its latest advertising campaign.
Heineken has announced that it has become part of the world’s first coalition to develop and enhance safeguards to prevent the online sale and delivery of drinks containing alcohol to minors and to reduce harmful drinking among adults.
Heineken, Nouryon, Philips and Signify have formed the first consortium to sign a Pan-European green energy deal securing additional renewable electricity for Europe.
Heineken has announced the appointment of a new Chief Commercial Officer.
Heineken has partnered with Publicis Groupe to launch a new model – Le Pub – which will deliver best in-class consumer experiences, provided at speed, driving sales and giving Heineken a sustainable competitive advantage.
Heineken’s Chief Human Resources Officer Chris Van Steenbergen will retire as Executive Team Member on 1 January 2021, following a distinguished career at Heineken and other companies.
Heineken has announced that it is acquiring cider brand Strongbow from Asahi Group Holdings Limited (Asahi) in Australia, along with two other cider brands, Little Green and Bonamy’s.
Heineken Spain has signed a long-term Power Purchase Agreement (PPA) with Iberdrola, a multinational electric company, which guarantees the supply of green electricity to the brewer’s four factories in Spain and offices.
Heineken has launched a hard seltzer brand dubbed, Pure Piraña, in the Mexican and New Zealand markets.
Heineken has announced that it is piloting fully automated dispensers in major retail outlets for customers to purchase high quality & fresh draught beers to enjoy at-home using 100 per cent reusable bottles.
Heineken has entered the Peruvian beer market through the acquisition of local beer brand Tres Cruces and the incorporation of its local operating team in Lima.