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11-09-2020 18:52:00 | Door: Administrator | Hits: 191324 | Tags:

Nielsen unveils new brand identity with a focus on global future of media
21-10-2021 | 16:22:06
Nielsen has unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a redefined strategy focused solely on the global future of media.
Nielsen, PubMatic partnership redefines how marketers transact on audience data
16-09-2021 | 15:52:26
Nielsen and PubMatic have announced that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance.     
Nielsen and Meredith Corporation renew multi-year agreement for local TV audience measurement
12-08-2021 | 16:36:18
The agreement includes a range of audience measurement and analytical services across all Meredith’s local stations, including Nielsen Scarborough.
[Marketing Week] Bob Koigi: Global advertising agencies market rebounds from shocks to record growth
13-07-2021 | 14:30:00
According to a report by Research and Markets, The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021.
Nielsen partners with IHIS Markit on audience and outcomes measurements
17-06-2021 | 14:50:00
Through this collaboration, Nielsen will integrate comprehensive automotive data from Polk Automotive Solutions by IHS Markit into its audience and outcomes measurement solutions.
Nielsen launches solution to assist marketers maximize ROI
16-06-2021 | 11:30:00
Nielsen Market Lift is a cloud-based campaign measurement tool that unlocks the ability to evaluate the effectiveness and efficiency of marketing campaigns on both a large national scale as well as on small scale test and learn advertisements.  
[Marketing Week] Bob Koigi: Advancing partnerships across content, advertising and marketing
25-05-2021 | 16:43:00
With increased competition in the media, marketing, PR and advertising space and evolving consumer demands, agencies and corporates are looking at new and innovative ways to stay afloat while looking at ways of meeting market needs with partnerships becoming an all too common strategy.
Boston Globe Media and Nielsen to conduct cross platform diversity and inclusion brand study
21-05-2021 | 13:24:31
The study, commissioned by BGMP and designed in partnership with Nielsen, will enable the media organization, particularly its nearly 150-year old daily newspaper, The Boston Globe, to develop a deeper understanding of its readers and potential subscribers.
Samsung Ads adopts Nielsen’s advanced TV measurement
14-05-2021 | 14:33:30
Nielsen Digital Ad Ratings (DAR) will enable advertisers to more easily buy and optimize Samsung TV Plus inventory.
[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency
03-05-2021 | 14:15:00
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.
Nielsen launches solution to measures effectiveness of podcast advertising
30-04-2021 | 17:04:35
With this new offering, Nielsen is building on its current podcast ad effectiveness solution to include the ability to measure digitally inserted ads in a live podcasting setting.
Nielsen Market Lift offers marketers in over 30 new markets accountability for their Ad investments
13-04-2021 | 16:08:57
Nielsen announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity.
Hearst names Mahendra Durai Senior Vice President, Chief Technology Officer
26-03-2021 | 14:43:50
Mahendra Durai, who currently serves as chief information officer at Hearst, has been named senior vice president, chief technology officer.
Sandra Sims-Williams appointed Nielsen’s Chief Diversity Officer
26-03-2021 | 14:40:31
She will take over from CEO David Kenny, who has held the CDO title in addition to CEO, since February 2019.
Barrington Media Group and Nielsen announce multiyear agreement
22-03-2021 | 15:37:13
Nielsen has announced that Barrington Media Group has signed a multiyear agreement as a new client of its National and Local TV measurement services in all markets.
Spanish Broadcasting System signs multi-year agreement with Nielsen Audio
17-03-2021 | 12:08:27
Nielsen has announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services.
 Nielsen completes sale of global connect business to Advent International
10-03-2021 | 13:34:09
Nielsen Holdings has announced  that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck.
Nielsen and Roku to expand traditional TV and streaming coverage
04-03-2021 | 13:19:00
Roku, Inc. and Nielsen have announced a strategic alliance between the two companies that will help shape the future of media measurement and TV advertising in a streaming-first market.
Nielsen and Marquee ink TV measurement services deal
09-02-2021 | 13:34:07
Nielsen and Marquee Broadcasting Group, a privately held broadcasting company that owns several television stations, have announced a multi-year agreement whereby Nielsen will provide local TV measurement services for all broadcast stations.
Nielsen Media appoints Caroline Clarke new head of editorial content strategy
13-01-2021 | 10:34:24
Nielsen has announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately.
Nielsen renews multi-year agreement with Tegna for TV ratings and insights services
06-01-2021 | 11:59:41
Nielsen has announced a multi-year renewal agreement with TEGNA Inc. , a news platform with 64 stations in 51 markets.
KTSF AND Nielsen reach long term agreement for measurement services
04-01-2021 | 13:10:33
Nielsen and KTSF have announced an agreement under which Nielsen will provide a comprehensive suite of measurement services.
Nielsen names Jamie Moldafsky as chief marketing and communications officer
01-12-2020 | 12:45:19
Nielsen Holdings plc has announced that Jamie Moldafsky, a three-decade marketing veteran, will join as Chief Marketing and Communications Officer, effective immediately. 
Bain & Company and Nielsen Global Connect launch commercial alliance
24-11-2020 | 12:53:50
Bain & Company and Nielsen Global Connect have entered into a non-exclusive agreement with the aim of helping the consumer packaged goods (CPG) industry improve their commercial capabilities in the areas of pricing.
Nielsen adds 55 million devices to scale addressable TV
12-11-2020 | 10:31:55
Nielsen says it has added addressable measurement to its National TV currency. 
Nielsen announces sale of global connect business to Advent International for $2.7 billion
04-11-2020 | 09:57:41
Nielsen Holdings plc. has announced that it has signed a definitive agreement under which affiliates of Advent International in partnership with James “Jim” Peck, former Chief Executive Officer of TransUnion, will acquire the Nielsen Global Connect business for $2.7 billion.
Nielsen enhances omnichannel campaign activations for advertising within marketing cloud
22-10-2020 | 10:59:24
Nielsen has announced that they are making sweeping changes to their Nielsen Marketing Cloud solution to enable advertisers to activate against an omnichannel campaign strategy.
Adsquare and Nielsen strengthen out-of-home media buying
15-10-2020 | 12:25:23
Nielsen has announced integration with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying.
Nielsen and Translation Enterprises partner to provide cultural insights to marketers
15-09-2020 | 16:06:00
Nielsen and Translation Enterprises are teaming up to create an offering to help brands activate, plan and measure what resonates in popular culture.


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