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11-09-2020 18:52:00 | Door: Administrator | Hits: 191141 | Tags:

[Marketing Week] Bob Koigi: Social media giants redefine future of content, e-commerce
28-09-2021 | 13:30:00
Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.
YouTube to generate over $280 million in revenue in 2021 from US premium subscribers
22-09-2021 | 17:30:00
YouTube Premium is starting to generate sustainable revenues from its paid ad-free subscription services. It took more than six years since relaunch to see significant growth.
GARM launches its first measurement report for digital brand safety
21-04-2021 | 12:47:36
The Global Alliance for Responsible Media (GARM) has launched its first report tracking performance on brand safety across seven platforms
[Column] Henri Lessing: How to top your niche on YouTube with contextual targeting
02-04-2021 | 15:43:00
Digital marketing, just like fashion, evolves and changes faster than light speed. YouTube influencer marketing is also not stagnant:
[Column] Jeffrey Pater: The Exciting New Age of Creators
04-03-2021 | 10:33:00
In the last few years, the YouTube algorithm has gone through an enormous change. Viral content is no longer the go-to format for new creators.
[Column]Gregory Edelenbos: Seven misconceptions about creating branded content on YouTube
25-02-2021 | 09:25:00
Because of the global lockdown, online activity has skyrocketed. Marketing leaders predict that many more companies will invest in branded content in 2021.
Kantar and Google launch independent Brand Lift measurement of YouTube ads
05-02-2021 | 10:14:11
Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy.
[Column] Henri Lessing: Why we believe YouTube will become number one in music streaming
21-12-2020 | 11:06:00
YouTube has always been an integral part of the music business. However, the platform is taking the music-streaming war to the next level.


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