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11-09-2020 18:52:00 | Door: Administrator | Hits: 5392257 | Tags:

Channel 4 and YouTube sign pioneering content and commercial partnership
13-05-2022 | 08:37:05
The new deal represents a major step in Channel 4’s digital transformation as it continues to make significant strides against its five-year Future4 strategy.
DoubleVerify earns accreditation for independent third-party viewability reporting on YouTube
05-05-2022 | 09:27:36
YouTube is a critical channel for advertisers to reach their audiences.
Paramount partners with YouTube for global livestream of TOP Gun: Maverick
03-05-2022 | 09:05:07
Paramount Global has announced an exclusive partnership with YouTube to livestream the world premiere event of the Paramount Pictures theatrical release, Top Gun: Maverick.
[eMarketer] YouTube is the number one US app for shorter videos
25-02-2022 | 07:47:33
Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long
Youtube adds new tools targeting content creators
15-02-2022 | 16:45:34
YouTube is adding more creator tools including NFTs, video effects and Live shopping, expanding the ways creators will be able to connect with fans and monetise their content.
[eMarketer] Where to reach livestream viewers on social media
15-02-2022 | 16:20:00
Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform.
[eMarketer] Amazon has a larger advertising business than YouTube
08-02-2022 | 07:01:49
The business is larger than YouTube’s ad business, which grew 46% to $28.85 billion last year, per a filing from parent company Alphabet.
YouTube agency Team5pm launches in Scandinavia
15-12-2021 | 15:44:55
Team5pm is expanding further abroad. After Germany, the YouTube agency from Amsterdam is now also opening an office in Scandinavia.
[Marketing Report] Bob Koigi: The nexus between advertising and climate change
14-12-2021 | 12:15:00
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.  
[Marketing Week] Bob Koigi: Social media giants redefine future of content, e-commerce
28-09-2021 | 13:30:00
Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.
YouTube to generate over $280 million in revenue in 2021 from US premium subscribers
22-09-2021 | 17:30:00
YouTube Premium is starting to generate sustainable revenues from its paid ad-free subscription services. It took more than six years since relaunch to see significant growth.
GARM launches its first measurement report for digital brand safety
21-04-2021 | 12:47:36
The Global Alliance for Responsible Media (GARM) has launched its first report tracking performance on brand safety across seven platforms
[Column] Henri Lessing: How to top your niche on YouTube with contextual targeting
02-04-2021 | 15:43:00
Digital marketing, just like fashion, evolves and changes faster than light speed. YouTube influencer marketing is also not stagnant:
[Column] Jeffrey Pater: The Exciting New Age of Creators
04-03-2021 | 10:33:00
In the last few years, the YouTube algorithm has gone through an enormous change. Viral content is no longer the go-to format for new creators.
[Column]Gregory Edelenbos: Seven misconceptions about creating branded content on YouTube
25-02-2021 | 09:25:00
Because of the global lockdown, online activity has skyrocketed. Marketing leaders predict that many more companies will invest in branded content in 2021.
Kantar and Google launch independent Brand Lift measurement of YouTube ads
05-02-2021 | 10:14:11
Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy.
[Column] Henri Lessing: Why we believe YouTube will become number one in music streaming
21-12-2020 | 11:06:00
YouTube has always been an integral part of the music business. However, the platform is taking the music-streaming war to the next level.


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