IAS provides first verification solution to Amazon Publisher Services connections marketplace
Integral Ad Science, a global player in digital media quality, has announced its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace.
Amazon Fire TV surpasses 200 million fire TV devices sold globally
Amazon also is launching its Amazon-built TVs in more countries, bringing the Omni QLED Series, Fire TV 4-Series, and the new Fire TV 2-Series to the United Kingdom, Germany, and Mexico for the first time.
Amazon sets a new record for most renewable energy purchased by a single company
This brings Amazon’s total portfolio to more than 20 GW—that could generate the amount of energy to power 5.3 million U.S. homes—across 401 renewable energy projects in 22 countries.
Amazon Publisher Direct and Paramount Advertising to offer advertisers access to premium video inventory
Advertisers using Amazon DSP can programmatically reach exclusive Amazon audiences across EyeQ, Paramount Global’s premium video advertising platform.
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
[eMarketer] TikTok's playbook of short-form video and creators friendliness is going beyond social
The habit of buying products on Amazon makes its dominance hard to shake, but discovery is key to capturing Gen Z shoppers and users.
Tech downturn slashes billions from value of world's top brands, report
Every year, brand valuation consultancy Brand Finance puts the world's biggest brands to the test, ranking brands across all sectors and countries. The 500 most valuable and strongest brands are included in the annual Brand Finance Global 500 ranking.
[eMarketer] Amazon’s cost-cutting measures continue
The majority of the cuts will be directed at the company’s retail and recruiting divisions, CEO Andy Jassy said in a letter to employees.
[eMarketer] Can delivery apps help retailers take on Amazon?
DoorDash, Uber, and Shipt have partnered with hundreds of retailers to offer same-day delivery.
The fastest growing enterprise brands are Microsoft, Adobe and Siemens, report
The announcement comes as the momentum and influence of B2B marketing continues to rise. Accelerated by the pandemic and the digitalization of B2B, brand marketing has become an imperative for B2B leaders looking to build competitive advantage and long-term value.
Branch announces support for AWS for Advertising & Marketing Initiative
Branch, a player in mobile linking and measurement and an Amazon Web Services (AWS) Partner Network (APN) member, has announced support for the AWS for Advertising & Marketing initiative to help accelerate advertising and marketing transformation.
Yahoo selects AWS as its preferred public cloud provider for its ad tech business
Building on its longtime relationship with AWS, Yahoo Ad Tech is migrating all of its advertising technology workloads—including its media-buying and supply-side platforms, analytics, and identity solutions and products—from its on-premises data centers to AWS.
[eMarketer] Amazon promotes payment offerings to capitalize on Cyber 5 sales
In the week leading up to Cyber Monday, Amazon announced offers on its cards and BNPL offerings, hoping they will promote spending on the platform.
Amazon and USAID launch effort to boost climate funding for women
Amazon will commit a total of $53 million to help accelerate women’s climate solutions, including $3 million toward the USAID partnership and $50 million for Amazon to invest directly in climate tech companies run by women.
[Marketing Week] Bob Koigi: Accelerating decarbonization of the media supply chain
In July this year, a proposed global framework for measuring ad-based carbon emissions was introduced as a way one way to reduce the total amount of carbon created by the placement and consumption of advertising.
[Marketing Week] Bob Koigi: The battle for brand value
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.
[eMarketer] Amazon Prime and Walmart+ go head-to-head for new subscribers
Amazon is making its full Amazon Music catalog of 100 million songs available to Prime members for no additional charge, per a company announcement.
Apple, Microsoft and Amazon are the world’s best brands, Intebrand report
Interbrand has announced its Best Global Brands 2022 ranking at Web Summit 2022. Apple holds onto the number one position for its 10th consecutive year, while Microsoft has moved up into second place, overtaking Amazon.
[eMarketer] Amazon ad business is profitable, but it’s freezing hiring anyway
Amazon’s stock has fallen sharply since it forecasted a sales growth slowdown for the holiday period.
Volvo to supply 20 heavy-duty electric trucks to Amazon
Volvo Trucks will deliver fully electric heavy-duty trucks to Amazon in Germany by year end. The 20 Volvo FH Electric are expected to drive more than one million road kilometres annually, fuelled with electricity instead of diesel.
Amazon announces 71 new renewable energy projects globally
This includes the company’s first renewable energy project in South America—a solar farm in Brazil—and its first solar farms in India and Poland.
iO to assist AXA Bike Security develop an Amazon marketplace strategy for French and Dutch markets
In order to get to know the French market better, the company says it will carry out extensive keyword research. Based on these results, iO will optimise the existing AXA product pages on Amazon France.
Amazon adopts green hydrogen to help decarbonize its operations
The company will start to use green hydrogen to replace grey hydrogen, diesel, and other fossil fuels as it works to decarbonize its operations.
[eMarketer] Amazon’s 100,000 job cuts reflect industry-wide adjustments to economic uncertainty
Amazon shrank its staff by 100,000 last quarter, joining the ranks of Netflix and Google in an industry-wide adjustment to reduced profits, heightened inflation, and unprecedented pandemic growth, per Bloomberg.
[eMarketer] Amazon ramps up resources for independent sellers
Amazon launched Seller Wallet, which extends and consolidates the tools for independent third-party sellers on its platform, per a press release.
[eMarketer] Apple, Amazon, Meta, and Google spend $35 million on antitrust lobbying
Not only will technology companies increase their lobbying expenditures, they are likely to diversify how their money is spent to evenly spread out pressure on regulators.
[eMarketer] Amazon turns to influencer marketing to reinvigorate Prime Day
The digital retail juggernaut booked event spaces and loaded them with goods that would be on sale on Prime Day. Think: bathrooms stocked with cosmetics and bedrooms loaded with home furnishings.
SmartMedia Technologies joins Amazon Advertising Partner Network
As an Amazon Advertising partner, SMT is dedicated to executing the best possible service and results for its current and future client roster.
[eMarketer] Amazon to launch drone deliveries later this year
Amazon plans to launch Prime Air drone deliveries in Lockeford, California, later this year, the company announced on its blog.
Amazon Fashion Introduces new ways of shopping with virtual try-on for shoes
Customers using the Amazon shopping app on iOS can use Virtual Try-On for Shoes to visualize thousands of sneaker styles from brands including New Balance, adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony.
[eMarketer] Amazon ends $7.7 billion quest to purchase cricket rights
According to those familiar with the situation, the commerce and media giant decided to walk away from the auction rather than engage in competitive bidding.
[eMarketer] Google tries to coax cloud database users away from Amazon and Oracle
Continuing efforts to raise its status among leading cloud providers Amazon Web Services (AWS) and Microsoft Azure, Google Cloud has unleashed its AlloyDB.
Brands report a seven times return rate from advertising on Amazon, Feedvisor survey
Feedvisor, the “AI-first” optimization and intelligence platform for brands and sellers on Amazon and e-marketplaces, has announced the highly anticipated results of its fourth annual brand survey.
[eMarketer] Amazon will capture nearly 40% of the US ecommerce market in 2022
Altogether, the next 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the ecommerce pie going to everybody else.
Ideoclick partners with Quartile to help brands navigate advertising across Amazon, Instacart, Google and Walmart
The partnership is part of a broad strategy to deliver best-in-class products and services to an evolved marketplace.
[eMarketer] Retailers look to membership programs to spur growth
Amazon’s subscription revenue stands to continue to soar this year thanks to an increase in the cost of its Prime membership for US subscribers.
[eMarketer] Last-mile fulfillment is the latest priority for retailers
Retailers are revamping their last-mile fulfillment strategies in an effort to meet consumer demand for rapid delivery and compete effectively with Amazon.
[eMarketer] Amazon’s grocery business experiences growing pains
While its grocery ecommerce business remains strong, Amazon faces increased competition as retailers such as Walmart and Kroger ramp up their digital capabilities.
[eMarketer] Amazon has a larger advertising business than YouTube
The business is larger than YouTube’s ad business, which grew 46% to $28.85 billion last year, per a filing from parent company Alphabet.
Dept secures global Amazon Web Services partner status
Dept has secured a global Select Consulting Partnership with AWS (Amazon Web Services), establishing its position to help clients accelerate their journey onto the cloud.
[Marketing Week] Bob Koigi: How pandemic will impact ad spend in 2022
The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022. This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.
IBM Watson Advertising brings AI-driven weather analytics to AWS Data Exchange
The weather datasets can help analyze how weather affects consumer purchasing across different categories such as pharmaceuticals, apparel, consumer packaged goods and indoor and outdoor activities.
Marin Software announces Amazon DSP Integration to expand Amazon Advertising Solutions
Marin Software, a provider of digital marketing software for performance-driven advertisers and agencies, has announced an integration with Amazon Ads' demand-side platform (DSP).
[eMarketer] The rise of retail media is one of 2022’s top 5 retail trends
eMarketer recently released the Retail Trends to Watch in 2022 report, outlining the five key trends that will most shape the retail landscape in the year ahead
Amazon announces wind and solar energy projects in Germany, Italy, Spain and UK
The projects will supply renewable energy for Amazon’s corporate offices, fulfillment centers, and Amazon Web Services (AWS) data centers that support millions of customers globally.
[eMarketer] Italy fines Amazon, Apple $338 million for anticompetitive sales of Beats headphones
The Italian Competition Authority (AGCM) has charged online retailer Amazon and Apple $228 million as a result of its antitrust investigation involving the reselling of Beats products, per Engadget.
[eMarketer] Amazon dominates the fast-emerging retail media ad market
Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.
[emarketer] Google, Facebook and Amazon to earn $211.20 billion in US digital ad spending
Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.
Reprise Commerce Canada looks at how eCommerce and Amazon impacts a brand’s media strategy and profitability
Reprise Commerce Canada has looked at how eCommerce and Amazon impacts a brand’s media strategy and profitability
The Climate Pledge announces 86 new signatories committed to achieving net-zero carbon by 2040
Amazon and Global Optimism have announced that more than 200 companies have now signed The Climate Pledge. The 86 new signatories joining The Climate Pledge include Procter & Gamble, HP, Salesforce, ASOS, and Nespresso.
Amazon Studios releases Inclusion Policy to strengthen commitment to diverse and equitable representation
Amazon Studios has released a comprehensive Inclusion Policy that extends its commitment to diversity, inclusion, and equity for its content and productions, as well as a Playbook with guidelines for its collaborators in the creative community.
Amazon to acquire MGM Studios in a $8.45 billion deal
MGM has nearly a century of filmmaking history and complements the work of Amazon Studios, which has primarily focused on producing TV show programming.
[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.
Amazon Web Services simplifies content production with new digital studio service
With Amazon Nimble Studio, customers can rapidly onboard and collaborate with artists from anywhere in the world, and produce content faster and more cost effectively.
Amazon becomes Europe’s largest corporate buyer of renewable energy
The company now has 206 renewable energy projects globally, including 71 utility-scale wind and solar projects and 135 solar rooftops on facilities and stores worldwide.
[eMarketer] US consumers’ digital spending boosts Amazon’s e-commerce and ad businesses
Besides growing its online business by double digits, the e-commerce giant also recorded a growth in advertising business by 52.5 per cent.
Amazon Music launches mobile app for fans to find merchandise from their favorite artists
Artist merchandise will now appear in the Amazon Music app on participating artists’ pages, side-by-side with their songs, albums, live streams, and music videos.
Twenty new companies join The Climate Pledge
Amazon and Global Optimism have announced that 20 new signatories around the world have joined The Climate Pledge:
AWS and Bundesliga enhance real-time game analysis with new performance stats
Amazon Web Services (AWS), an Amazon.com, Inc. company, and the German Bundesliga, Germany’s top national football league, have announced three new Bundesliga Match Facts powered by AWS to give fans deeper insights into action on the pitch.
[eMarketer] Amazon's worldwide ecommerce sales to grow by nearly 12% to $532.20 billion in 2021
In 2021, Amazon's worldwide ecommerce sales will grow by nearly 12% to $532.20 billion. That gives it a 12.1% share of the global ecommerce market.
rlaxx TV now available on Amazon Fire TV and Android TV in the UK, Germany, Switzerland and Austria
rlaxx TV, the new European Advertising-Based Video-on-Demand (AVoD) service, is now also available in the UK, Germany, Switzerland and Austria on Amazon's Fire TV devices and Android TV.
Amazon becomes world’s largest corporate purchaser of renewable energy
Amazon has announced 26 new utility-scale wind and solar energy projects totaling 3.4 gigawatts (GW) of electricity production capacity, bringing its total investment in renewable energy in 2020 to 35 projects.
Unilever, Microsoft and ITV among 13 more companies to join The Climate Pledge
Amazon and Global Optimism have announced that 13 new signatories have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Uber, Cabify, Rivian, JetBlue and Boom Supersonic sign the climate pledge
Amazon and Global Optimism have announced that Boom Supersonic, Cabify, JetBlue, Rivian, and Uber have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Blacknut turns TV into streaming games console with support for Google Chromecast and Amazon Fire TV
Cloud-gaming specialist Blacknut becomes the first company to add support for Google's plug-and-play Chromecast streaming device.
Freed of London handcrafts new line of children's glitter dance shoes
Freed of London, a UK-based company that creates and manufactures professional level dance shoes since 1929, has handcrafted Dreamy Dancers new line of children's glitter dance shoes, now available on Amazon.
Amazon PPC Management Agency UK helps Amazon FBA sellers maximize profits
Amazon Pay-Per-Click (PPC) advertising has developed into a powerful marketing channel on Amazon.
Finland's F-Secure named Authorized Security Lab for Amazon's Alexa Voice Services
F-Secure Consulting has become one of Amazon's few Authorized Security Labs (ASL) trusted to assess Alexa Built-in devices against Alexa Voice Services' (AVS) security requirements.
Best Buy, McKinstry, Real Betis, Schneider Electric and Siemens sign the Climate Pledge
Amazon and Global Optimism have announced that Best Buy, McKinstry, Real Betis, Schneider Electric, and Siemens have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Amazon launches Climate Pledge Friendly programme on sustainable products shopping
Amazon has announced Climate Pledge Friendly, a new program to help make it easy for customers to discover and shop for more sustainable products.
Amazon announces first recipients of investments from $2 billion Climate Pledge Fund
Amazon has announced the first recipients of investments from The Climate Pledge Fund: CarbonCure Technologies, Pachama, Redwood Materials, Rivian, and Turntide Technologies.
Amazon Music launches podcasts for customers across U.K and Germany
Amazon Music has launched podcasts in the U.S., U.K., Germany, and Japan, across all tiers of service at no additional cost.
Amazon advertising Demand Side Platform agency Clear Ads dominates DSP business UK
Clear Ads, Amazon's advertising demand side platform agency is currently dominating the Demand Side Platform (DSP) business in the UK.
Join the Marketing Report Group on LinkedIn!