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11-09-2020 18:52:00 | Door: Administrator | Hits: 131494 | Tags:

[eMarketer] Global fintech funding hits historic levels
28-07-2021 | 13:06:00
Fintechs raised $30.79 billion across 657 deals, a staggering 30% rise on the first quarter. The total funding for 2021 already exceeds all funding raised during the entirety of 2020, according to CB Insights.
[eMarketer] Amazon and Twitter set eyes on cryptos
27-07-2021 | 15:51:40
Big Tech clearly thinks cryptos can improve their global user reach thanks to blockchain's fast and cheap payments properties.
[eMarketer] Mixed fortunes for story ads
22-07-2021 | 13:05:10
Stories have become a popular venue for social media advertising, but there are already signs of a spending plateau.
[eMarketer] US news outlet shift to subscription model in revenue diversification drive
08-07-2021 | 16:55:43
The recent announcement by American media outlet USA Today that it is moving to subscription model for many of its stories is the latest indication of the growing focus by major news outlet to transition to digital media.
[eMarketer] Social commerce in US exceeds $30 billion, China still king
07-07-2021 | 14:24:59
Social commerce sales in the US have been on an upward trajectory, and are estimated to reach $36.62 billion in 2021, marking a 35.8 per cent growth.
[eMarketer] Shopify new platform enhances checkout and storefront tools
06-07-2021 | 13:11:42
At the 2021 Unite conference, global e-commerce company Shopify revealed platform enhancements that give merchants more control over the look and functionality of their online storefronts.
[eMarketer] Payfac model reshaping payments ecosystem
02-07-2021 | 16:31:45
Payments facilitator, payfac, model that  that allows merchant-facing companies to embed card payments into their software—which in turn enables their customers to process payments is taking shape and redefining the payments ecosystem.
[eMarketer] Upfront CTV ad spend in US to exceed $4 billion in 2021
01-07-2021 | 10:37:55
In  what points to the growing share of US ad spending on connected TV, advertisers are set increase their spend by nearly 50 per cent this year to $4.51 billion.
[eMarketer] Livestreaming e commerce takes shape in US
29-06-2021 | 12:00:00
Taobao, an ecommerce site and app that is part of China-based Alibaba, pioneered livestreaming ecommerce with the 2018 launch of Taobao Live, where charismatic hosts sell a raft of products to large audiences watching online.
[eMarketer] Ethical questions on use of AI by big tech companies
28-06-2021 | 11:30:00
Ethical considerations in AI are increasingly important as it becomes intertwined with everyday life—and as a growing body of research highlights the litany of racial and gender biases baked into the tech.
[eMarketer] India’s strict e commerce rules target Amazon and Flipkart
24-06-2021 | 09:50:58
News that India had released strict rules targeting domestic and international ecommerce players has come as bad news for global  giants like Amazon and Walmart’s Flipkart who command a huge share of the market.
[eMarketer] Target US ecommerce sales to hit $18 billion this year
23-06-2021 | 12:30:00
American retail corporation Target has defied odds to post phenomenal ecommerce growth. This year, its US ecommerce sales will hit $18.64 billion, almost as much as all its US ecommerce sales from 2016 to 2019 combined according to eMarketer.
[eMarketer] Global ad spend to grow by over 10 per cent this year
22-06-2021 | 13:49:56
Global spending on advertisement is projected to grow by 10.6% year over year in 2021, going by forecasts from from media agencies Dentsu Aegis, GroupM, Magna, and Zenith.
[eMarketer] Pandemic redefines future of banking in US
11-06-2021 | 12:24:51
The shift by US customers from visiting banking halls to use of mobile apps during coronavirus pandemic may create a new way of banking with majority of customers saying they would maintain that habit post Covid.
[eMarketer] Virtual Reality and consumer marketing in China
10-06-2021 | 09:54:56
Even as companies in China invest in Virtual Reality to engage with consumers, the adoption of the emerging technology has failed to pick up as anticipated in recent years.
[eMarketer] Digital media consumption on unprecedented growth in US
09-06-2021 | 13:30:00
The average time a US adult spends on various media platforms has been on unprecedented rise in recent years, particularly at the height of the pandemic.
[eMarketer] Ecommerce channel ad spending on an impressive trajectory
04-06-2021 | 10:24:08
Before COVID-19 pandemic, ecommerce channel advertising had caught the eyes of advertisers, particularly on consumer packaged goods and retailers.
[eMarketer] Out Of Home advertising rebounds in China
02-06-2021 | 17:43:38
Out-Of-Home (OOH) advertising spend in China suffered the steepest drop in the wake of Covid-19, falling by 18.0 per cent year over year (YoY) in 2020
[eMarketer] The meteoric growth of content creator economy
01-06-2021 | 16:51:00
The creator economy has been on a meteoric rise with marketers and social platforms in spirited efforts to work with them. This has opened a world of opportunities for creators to earn beyond brand partnerships.
[eMarketer] Proximity mobile payments redefine transactions
26-05-2021 | 19:36:45
As the pandemic-induced social distancing and sanitizing measures drive everyday interactions, consumers are embracing contactless payments for both online and offline platforms.
[eMarketer] US TV advertisers’ upfront commitments to reach nearly $20 billion this season
25-05-2021 | 16:30:00
At the height of the COVID-19 pandemic, US TV advertisers cancelled $3 billion of their upfront commitment around June as quoted by Media Dynamics as the pandemic ravaged economies.
[eMarketer] Striking a balance between crypto trading and environmental conservation
21-05-2021 | 15:59:00
However as crypto trading is mainstreamed, there are concerns about their carbon footprint and the environmental implications.
[eMarketer] US telecoms dump media businesses for 5G
19-05-2021 | 15:56:43
In what points to the next frontier for competition and battle for customers, US telecoms are pivoting from traditional media business to investment in expanding their 5G network foothold.
[eMarketer] Brands renewed focus on influencer marketing
18-05-2021 | 16:59:23
Influencer marketing continues to make inroads in today’s marketing mix with brands keen to include creators in their media plans, a departure from the past when their roles were underestimated.
[eMarketer] China’s strategy to dominate the next generation of internet
14-05-2021 | 17:52:35
As internet technologies evolve and global superpowers compete to exert dominance in that space, there have been spirited efforts and investments to achieve that goal.
[eMarketer] Digital video ad spending overtakes TV ad outlays in Canada
12-05-2021 | 16:41:00
Digital video ad spending in Canada reached a new milestone in 2020 when it overtook TV ad outlays for the first time.
[eMarketer] Tiktok to overtake Instragram and Snapchat as platform of choice among US Gen Zers
11-05-2021 | 16:00:00
Social media platform has TikTok been on an upward trajectory in terms of user base having recorded phenomenal growth in 2019 and 2020.
[eMarketer] Proximity mobile payment user base in US to surpass 100 million this year
10-05-2021 | 08:20:14
Proximity mobile payment user base in the US will surpass 100 million this year. This is according to new data from eMarketer. 
[eMarketer] The rise and rise of contactless payments
07-05-2021 | 15:13:41
Covid-19 pandemic has not only shifted consumers’ shopping behaviours but also altered their modes of payment for goods and services.
[eMarketer] Connected TV has become a frontrunner in digital advertising
05-05-2021 | 11:39:00
Investment in Connected TV, CTV, in US rose by 40.6 per cent year on year in 2020 to reach over 9 billion with this growth expected to be sustained this year to hit $13.41 billion.
[eMarketer] Paypal outlines global growth strategy
22-04-2021 | 15:30:27
Global payment behemoth Paypal has announced a raft of strategies it intends to roll out as it seeks to grow its foothold in US and worldwide.
[eMarketer] 5G network redefines payments and mobile commerce
14-04-2021 | 13:53:00
Despite being in its early stages of adoption, the 5G network is promising to revolutionize the retail industry as retailers invests in the network.
[eMarketer] Pluto TV and the disruptive advertising business model
09-04-2021 | 15:50:00
As consumers’ media consumption trends shift and the digital space continue to evolve, the advertising space is increasingly adapting to these market changes.
[eMarketer] Ad-supported video viewership grows opening up marketing opportunities
30-03-2021 | 16:12:00
Ad supported video streaming platforms like The Roku Channel, Pluto TV and Hulu are fast gaining a share of the streaming video market that has long been a preserve of ad-free subscription services like Netflix.
[eMarketer] China’s internet population to reach 1 billion by 2022
24-03-2021 | 16:20:06
China’s internet users are set to reach one billion by the end of 2022 according to the latest projections by eMarketer as the country’s number of online population reached 8.6 per cent in 2020.
[eMarketer] Gen Z drives social media penetration in Canada
23-03-2021 | 14:36:00
What this new trend portends is the growing shift to social media advertising which will account for the majority of display ad investment this yea according to a forecast by eMarketer.
[eMarketer] On-demand food delivery services on meteoric rise
10-03-2021 | 13:55:53
There has been a pandemic-induced shift in how consumers order their food with online purchases now increasing exponentially since the onset of the pandemic.
[eMarketer] Ad agencies grapple with pandemic-induced job losses
09-03-2021 | 15:12:10
January was one of the worst months in recent years for ad agencies having seen 4800 job cuts, leaving the industry with 186,000 jobs. This marked the agencies’ worst point since 2014.
[eMarketer] Grocery purchases go digital in the wake of pandemic
05-03-2021 | 15:22:19
Food and beverage category recorded the highest online commerce growth in the USA in 2020 in the wake of COVID-19 according to a report by eMarketer.
[eMarketer] Digital content consumption trends
03-03-2021 | 15:40:39
As news consumption trends evolve and consumers get exposed to an array of platforms that offering both free and premium content, debate has been varied on which model appeals most to consumers.
[eMarketer] Loyalty programmes and shoppers' changing behaviours
02-03-2021 | 16:17:00
While setting up the framework for offering loyalty programme remains a challenge for retailers, it has proven effective for retailers to earn new clients while cultivating relationships both short and long term.
[eMarketer] 5G wireless to experience a boom in 2021
26-02-2021 | 16:42:24
Even as a sizeable population of US citizens embrace the 5G network hundreds of millions are still not accessing the technology.
[eMarketer] Digital audio took a huge hit in user engagement in 2020
22-02-2021 | 07:44:00
Early when the coronavirus pandemic started, digital audio took a huge hit in user engagement and in the amount of time listeners were spending with the medium.
[eMarketer] Do email newsletter ads influence shoppers’ buying decisions?
17-02-2021 | 16:18:44
As companies and brands compete to outwit each other in catching consumers’ attention, there has been a flurry of marketing campaigns key among them the email newsletter ads.
[eMarketer] Digital audio remains resilient in the wake of COVID-19
16-02-2021 | 15:11:37
Last year at the height of COVID-19 analysts predicted that digital audio would record a dip in user engagement and the amount of time listeners would spend on the medium.
[eMarketer] US TV viewership declined by roughly 10 million in 2020
15-02-2021 | 15:55:59
TV viewership in the United States declined by roughly 10 million, and 2020 ended up with 20 million fewer adults watching TV. This is according to new data from eMarketer.
[eMarketer] Eccomerce to account for more than half of China retail sales
12-02-2021 | 13:11:50
In what is poised to be historic and a global first, 52.1 per cent of all retail sales in China this year will be from ecommerce according to a forecast by emarketer.
[eMarketer] Ban social media bullies for good, half of US adults say
10-02-2021 | 15:38:22
As companies continue to introduce new ways to handle bullies, over half of US adults have expressed their opinions on the subject insisting that bullies should be dealt with once and for all.
[eMarketer] Traditional TV ad spend is still big business
09-02-2021 | 14:58:23
Even as digital platforms continue to eclipse traditional TV, the TV advertising spending is still intact as events of recent past including Super Bowl have shown.
[eMarketer] Pandemic reshapes gen X spending
05-02-2021 | 13:55:00
Generation X, commonly referred as Gen Xers have been known for above average income, household and spend with technology shaping a big part of their spending patterns.
[eMarketer] Only 5% of remote employees in the US want to go back into the workplace full-time
04-02-2021 | 11:35:50
Only 5% of remote employees want to go back into the workplace full-time, which could make for some fairly deserted office spaces.
[eMarketer] UK programmatic digital display advertising spend defies pandemic to record rise
02-02-2021 | 16:12:22
Even with a tough 2020 occasioned by COVID-19 pandemic, the programmatic digital display advertising spend in UK recorded a rise bolstered by social media use, with that increase expected to be sustained this year according to a forecat by eMarketer.
[eMarketer] US adults spent 1 hour more per day on digital activities in 2020
01-02-2021 | 11:55:12
Amid the Covid-19 pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019 according to eMarketer’s latest time spent forecast from Insider Intelligence.
[eMarketer] Digital out-of-home advertising spending declined massively in 2020 in Canada
28-01-2021 | 12:21:29
The market for Digital out-of-home advertising in Canada never fully recovered even as lockdowns eased, summer arrived, and more people ventured outdoors.
[eMarketer] Smartphones lead in consumption of digital media among US adults
27-01-2021 | 14:50:22
In the wake of the novel coronavirus, US adults spent an extra hour daily across all devices compared to what they did in 2019, the highest jump since 2020 according to the latest forecast by eMarketer.
[eMarketer] European consumers keen to invest in brands that make positive contributions
26-01-2021 | 14:45:00
European consumers are becoming increasingly conscious of brands offerings beyond marketing and advertising and are keen to invest in companies that contribute to social good.
[eMarketer] Western Europe’s direct selling space on an upward trajectory
22-01-2021 | 07:12:47
The boom in direct-to consumer, D2C, entities has caught global attention especially in Europe where pioneers like beauty company Glossier, mattress companies Casper and Emma and luggage maker away have recorded resounding success.
[eMarketer] Social media most likely to experience brand risk incidents in 2021
18-01-2021 | 07:34:00
Social media is most likely to experience brand risk incidents in the next 12 months—second only to programmatic advertising.
[eMarketer]  Tracking the US programmatic CTV video ad spend
15-01-2021 | 07:35:00
US advertisers spent an extra $1.16 billion on programmatic connected TV video ads in 2020 from what they spent in 2019, with that spend expect to grow to $2.37 billion in 2021.
[eMarketer] Influencer marketing in US
13-01-2021 | 13:36:00
Despite a number of US marketers slashing spending on influencer marketing due to the devastating effects of COVID-19, there has been a marked interest in working with influencers.
[eMarketer] 5 digital trends in China to watch in 2021
12-01-2021 | 08:40:00
Despite 2020 being a tough year for China and the world with the outbreak of COVID-19, China is looking at 2021 with optimism as next generation technology and mass rollout of coronavirus vaccine return the world to normalcy.


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