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[eMarketer] Snap doubles down on direct response to weather tough ad market
Snap is coming off a tough Q4, and its business outlook is still grim. The company repeatedly mentioned the difficult economic environment, challenges from Apple’s privacy-related changes, and increased competition.
[eMarketer] Retailers see promise in Chat-GPT and generative AI
Retailers are looking for ways to implement generative AI in their organizations.
[eMarketer] What were the most downloaded social media apps in 2022?
Meta gained a strong hold over the US social media app rankings last year, with Instagram, WhatsApp, Messenger, and Facebook all boasting the highest numbers of downloads.
[eMarketer] How user behavior is changing on social media and digital video in the UK
While overall social network user numbers are rising slowly in the UK, there’s much greater movement in terms of the platforms being used.
[eMarketer] Driven by ChatGPT, Microsoft and Google debut the next generation of search
Google entered the chatbot market on Monday with the unveiling of Bard, a clear response to ChatGPT which will launch in the near future and allow users to search via a conversational interface.
[eMarketer] Google aims to beat OpenAI with chat and search bot features
There’s no release date for these products, and a Google spokesperson said that the company wants to ensure that the tech is helpful and safe before sharing externally.
[eMarketer] Shopify adjusts strategy ahead of Buy with Prime launch
Shopify has made a number of moves aimed at shoring up revenues as ecommerce growth slows from its pandemic heights.
[eMarketer] TikTok's playbook of short-form video and creators friendliness is going beyond social
The habit of buying products on Amazon makes its dominance hard to shake, but discovery is key to capturing Gen Z shoppers and users.
[eMarketer] Shutterstock debuts new generative AI capabilities for creative marketing
Shutterstock is positioning itself as an “ethical” partner in contrast with rival Getty Images.
[eMarketer] Retail media proves its value amid ad spending slowdown
Retail media was the fastest-growing digital ad channel worldwide in Q3 2022, with retail media spend increasing 45% versus a year ago.
[eMarketer] Advertisers are adopting AI, but legal issues make creative uses risky
Artificial intelligence rapidly became one of the most-watched sectors in media and technology, but it has run into major roadblocks in the way of its ambitions for widespread adoption.
[eMarketer] 30 per cent of advertisers are cutting their 2023 budgets
Nearly 30% of major advertisers say they’re cutting their ad budgets into next year, according to a World Federation of Advertisers (WFA) survey of 43 multinational companies.
[eMarketer] TikTok will drive social commerce growth in 2023
Social commerce sales grew 34.4% this year to $53.10 billion, according to eMarketer forecast, as more people shop on social media and existing buyers spend more.
[eMarketer] Amazon’s cost-cutting measures continue
The majority of the cuts will be directed at the company’s retail and recruiting divisions, CEO Andy Jassy said in a letter to employees.
[eMarketer] 5 must-see digital ad marketing charts for 2023
While the overall market slows, not all categories will take the same hit. Social media is definitely in trouble, but connected TV (CTV) and retail media are in good shape.
[eMarketer] How Gen Z consumes media
Instead, Gen Zers’ TV time is headed to social media—which includes digital video—where they spend the bulk of their time with media.
[eMarketer] Can delivery apps help retailers take on Amazon?
DoorDash, Uber, and Shipt have partnered with hundreds of retailers to offer same-day delivery.
[eMarketer] Meta’s business model is under threat at home and abroad
This isn’t the first time Meta pulled out the “ban-all-news” threat in response to legislation giving publishers negotiating power.
[eMarketer] Over half of marketers expect a decline in programmatic ad spending in 2023
Only one in three marketers indicate they intend to increase programmatic spending next year.
[eMarketer] How TikTok could help boost social commerce in the UK
The UK is a nation of digital buyers. But their appetite for shopping online hasn’t yet extended to social media
[eMarketer] Twitter squares off against Apple
The speculation is that Musk wants to transition Twitter away from its ad-supported revenue model into a subscription-based service.
[eMarketer] Ads are the bigger driver of video revenues, not subscriptions
Between 2022 and 2026, 350 million people will become digital video viewers worldwide, per our forecast.
[eMarketer] Yahoo bets on programmatic with a 25 per cent stake in Taboola
As part of the deal, Taboola will be Yahoo’s native advertising partner for 30 years across its digital brands, which includes sites like TechCrunch, AOL, and Engadget.
[eMarketer] Amazon promotes payment offerings to capitalize on Cyber 5 sales
In the week leading up to Cyber Monday, Amazon announced offers on its cards and BNPL offerings, hoping they will promote spending on the platform.
[eMarketer] Visa brings digital payments tech to Qatar in time for 2022 FIFA World Cup
Visa installed 5,300 contactless-enabled payment terminals at FIFA World Cup venues across Qatar and partnered with Qatar's Ministry of Transport to enable contactless payments for taxi passengers.
[eMarketer] Marketing leaders adapting to economic uncertainty
A new Insider Intelligence study finds senior marketing leaders are somewhat optimistic about their fortunes in 2023—while simultaneously realizing they will need to shift priorities and embrace agility.
[eMarketer] Google and Apple could shrink Twitter Blue’s revenue potential
With a majority of Twitter users accessing the platform via iPhones and Android devices, Apple’s 30% commission and Google’s 15% cut are poised to affect Twitter’s revenue potential.
[eMarketer] Why influencer marketing, still a small slice of digital budgets, seems recession-proof
Marketing budgets, though under scrutiny, are expected to rise in 2023. That’s especially true for influencer marketing due to Instagram’s entrenchment and TikTok’s ascent with users.
[eMarketer] Can Meta transform WhatsApp into a super app?
The move to transform WhatsApp represents a major effort by Meta to monetize a significant resource that until now has generated relatively small revenues.
[eMarketer] Advertisers aren’t as interested in this year’s World Cup
Industries are spending less money on advertising overall. Inflation and interest rate hikes combined with addressability issues in digital ads and a record number of cord-cutters have made advertisers pull back and seek other ways to connect with consumers.
[eMarketer] Digital video viewers take TV to smaller screens
Nearly 60% of US adults watch digital video on non-TV devices, like laptops, tablets, and smartphones, every day. That’s up from 54% last year, and 27% in 2013.
[eMarketer] US retailers and brands shift manufacturing away from China
Nineteen percent of US companies cut their investment in China this year, a marked increase from 10% last year, per the American Chamber of Commerce in Shanghai
[eMarketer] TikTok restructures its US operation to weather the advertising storm
Despite its platform’s overwhelming popularity with many internet users—particularly Gen Z—TikTok is reorganizing.
[Marketing Week] Bob Koigi: The battle for brand value
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.
[eMarketer] Shopify focuses on growing merchant solutions revenues to offset slowing GMV growth.
Shopify is doubling down on merchant services as it seeks to offset slowing ecommerce sales.
[eMarketer] As podcast listener growth slows around the world, bright spots can still be found
The era of explosive growth for podcast listenership is coming to an end for much of the world
[eMarketer] Microsoft mulls ad-supported PCs to boost adoption
Microsoft Windows is the dominant desktop operating system in the world, but the company has struggled to push adoption of the latest Windows 11 operating system.
[eMarketer] Amazon ad business is profitable, but it’s freezing hiring anyway
Amazon’s stock has fallen sharply since it forecasted a sales growth slowdown for the holiday period.
[eMarketer] WhatsApp outage results in a scramble for messaging alternatives
WhatsApp is the most popular messaging platform in the world, with over 5 billion downloads and 2 billion active users, per BusinessofApps. But it’s not the only messaging option available.
[eMarketer] In-store shopping will take precedence this holiday season
Brick-and-mortar has made a strong comeback over the last year as COVID-19 worries fade and shoppers revert to pre-pandemic habits.
[eMarketer] Approaching TV viewers with expanded ad formats
Both Netflix and Disney+ will roll out an ad-supported tier in the next two months. Their imperative is to show ads without detracting from the viewing experience or driving away subscribers.
[eMarketer] How advanced TV is wooing addressable- and automation-hungry advertisers
As linear technology improves and consumers adopt more digital TV alternatives, the TV market is cruising toward a more “advanced” future. Advertisers are amping up spend accordingly.
[eMarketer] 30% of advertisers are cutting their 2023 budgets
74% said the economic downturn is influencing their 2023 budget decisions.
[eMarketer] TikTok’s creator marketplace push is likely to capture more of advertisers’ budgets
TikTok announced a flurry of updates during TikTok World, but changes to the TikTok Creator Marketplace (TTCM) could have the biggest consequences in the long run.
[eMarketer] Lowe’s taps Yahoo as latest retail media network partner
Lowe’s is partnering with Yahoo to give advertisers on its One Roof Media Network access to more inventory, including off-site media placements, and improve omnichannel experiences, per a press release.
[eMarketer] Advertising industry has worst job loss in 19 months
Overall jobs increased by 263,000 last month, making advertising’s steep losses especially notable.
[eMarketer] Meta plans revenue split with creators
Facebook is bringing some creator-friendly changes to Reels, its TikTok competitor.
[eMarketer] Advertising job losses hit a 19-month low in September
Overall jobs increased by 263,000 last month, making advertising’s steep losses especially notable.
[eMarketer] Which mobile ad formats command the most attention?
The larger the mobile ad, the more time spent looking at it. Static interscroller ads, which fill the screen once users scroll past a certain point, receive the most attention from smartphone users worldwide—an average of 3.3 seconds
[eMarketer] Social commerce to surpass 100 million US buyers
This year, 102.6 million people will buy via social platforms in the US. That’s up just 5.9% from last year, following double-digit growth that’s persisted since we began tracking this metric, in 2016.
[eMarketer] Meta gets a boost from new ad formats
For Messenger, Meta has developed a tool that uses machine learning to put ads in front of users who are most likely to make a purchase.
[eMarketer] Google unveils its attempts to reinvigorate search for the TikTok generation
The company is launching a number of features, such as tools to drill down into topics and other modifications that will make using search a more visual experience, highlighting maps, snippets, imagery, and even video in new ways.
[eMarketer] 5G phone price drops as popularity rises
The average selling price (ASP) of smartphones will be $413 worldwide this year, up $70 from 2020.
[eMarketer] Privacy the leading factor in social ad engagement
Other top influences on ad engagement are reliable content and safety. The relevance of the ads themselves is less of a factor.
[eMarketer] Podcast listener growth spurs demand for multilingual content
US bilingual and bicultural digital media platform MundoNow this summer announced the launch of a podcast network called Óyenos Audio to cater mainly to the Hispanic market.
[eMarketer] Post-pandemic decline hits wearables segment
The wearables segment is now coming out of that period of hyper-growth, per the IDC.
[eMarketer] Meta’s losses show the metaverse’s costly risk
The tech giant’s market value dropped 57% this year compared with Apple’s 14% dip, Amazon’s 26%, and Alphabet’s 29%, per Yahoo.
[eMarketer] The future of video games will be streaming
According to video game developers, streaming will grow the most of any gaming platform by 2025, cited by 40% of those surveyed.
[eMarketer] LinkedIn will capture nearly 25% of US B2B ad spending by 2024
US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly 25% of all B2B digital ad dollars spent in the US.
[eMarketer] User trust in social platforms is falling, study
Digital trust is the confidence people have that a platform will protect their information and provide a safe environment for them to create and engage with content.
[eMarketer] The pandemic gave way to a boom for affiliate marketing
Publicly available data does not map precisely to the start of the pandemic, but according to research by The Performance Marketing Association (PMA) and PwC, US affiliate marketing grew from $6.2 billion in 2018 to $9.1 billion in 2021.
[eMarketer] How streaming video has surged in less than a decade
The rise of streaming video services has been pivotal in the move away from pay TV. By the end of 2024, for the first time, there will be more cord-free viewers than pay TV viewers in the US, per our forecast.
[eMarketer] The state of US household spending
As of August, 65% of US adults said they’d spent more on groceries and less on experiences in the past six months. Meanwhile, 59% agreed they’d spent less on experiences such as travel and dining out.
[eMarketer] UK users spend more time with TikTok than Facebook, Instagram, and Snapchat
TikTok has overtaken Snapchat as the third most popular social network in the UK, per our forecast, and that gap will widen as it continues to grow.
[eMarketer] Instagram pivots away from social commerce to sharpen its focus on advertising
The development represents a significant shift in strategy for Meta, which spent much of the past two years focused on making ecommerce a priority.
[eMarketer] Earlier podcast spots mean more site visits
Among US podcast ads, pre-roll spots generated about 5% more website visits during Q2 than those in the middle of an episode.
[eMarketer] Billboards top out-of-home ad spend but are losing share
That said, billboards’ share decreased by 9 percentage points with that money going to transit as commuters return to buses and trains.
[eMarketer] Retailers turn to AI to overcome staffing, supply chain challenges
More retailers are investing in automation and artificial intelligence to streamline operations and reduce costs.
[eMarketer] Layoffs at Snap could compromise its AR aspirations
Snap’s layoffs are a precursor to a wider restructuring plan. CEO Evan Spiegel indicated in May that the company would cut back on recruiting and “find significant cost reductions.”
[eMarketer] US marketing technology set to surpass $20 billion for the first time ever
Companies are spending on technology that will allow them to gather and store their own data, access information to make decisions, and act as needed.
[eMarketer] TikTok presents a playground for creator marketing
This type of content, which is relatively inexpensive but requires original content in addition to creator content, ranks lower with small and large businesses.
[eMarketer] Influencer marketing dollars flow to TikTok
This year, TikTok’s share will reach 15.5%, beating Facebook’s 14.8%. Instagram will remain on top with 44.7%.
[eMarketer] Why brands work with creators
More than 60% of US social media marketers partner with creators primarily to increase engagement, and roughly the same share do so to reach new audiences.
[eMarketer] TikTok dips into local content with a ‘Nearby’ video feed
TikTok is going local with a new “Nearby” video feed on the For You page that shows videos made in your area and allows users to add location tags to content.
[eMarketer] Why global smartphone demand continues to drop
Nearly every smartphone maker except Samsung and Apple is reporting lower shipments in Q2 even as consumers continue to splurge on pricey phones, per Ars Technica.
[eMarketer] The evolving marketing technology stack
CMOs rely on marketing technology to justify investment, navigate privacy regulations, and prove revenues have grown.
[eMarketer] A rapidly surging market for US digital retail media
US digital retail media ad spending will reach $61.15 billion by the end of our forecast period in 2024.
[eMarketer] Apple will soon bring ads to its Maps, Books, and Podcasts apps
Though Maps is expected to be the next platform for ads, they could also soon arrive on Apple Podcasts and Books, among other apps.
[eMarketer] How US brands leverage content creators
Content creators offer brands the opportunity to advertise in an inexpensive, targeted, and authentic way on social media.
[eMarketer] Shoppers prioritize digital wallets for their ability to reduce friction
The pandemic reshaped consumer expectations about the omnichannel shopping journey, which is now often mediated by a retailer’s mobile app.
[eMarketer] Consumers curb media subscriptions as cost of living jumps
Consumers worldwide are rethinking their subscriptions for streaming and other services as they feel the squeeze from inflation and rising interest rates.
[eMarketer] Possible growth areas for TikTok
TikTok is considered the go-to platform for discovering new music, which has propelled obscure songs into the Billboard 100 and Spotify Viral 50.
[eMarketer] Consumers trust YouTube most for finding, purchasing products
That trust goes farther on YouTube in terms of driving sales. Some 45% of consumers are at least somewhat likely to shell out for a product via the video platform, 2 percentage points higher than for Facebook.
[eMarketer] Amazon’s 100,000 job cuts reflect industry-wide adjustments to economic uncertainty
Amazon shrank its staff by 100,000 last quarter, joining the ranks of Netflix and Google in an industry-wide adjustment to reduced profits, heightened inflation, and unprecedented pandemic growth, per Bloomberg.
[eMarketer] Half of millennials and Gen Z splash out on video games
About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up.
[eMarketer] Amazon ramps up resources for independent sellers
Amazon launched Seller Wallet, which extends and consolidates the tools for independent third-party sellers on its platform, per a press release.
[eMarketer] 5G will make up majority of smartphone shipments
This year, for the first time, 5G phones will make up the majority, or 56%, of smartphone shipments worldwide.
[eMarketer] Nearly a third of US population has never heard of the metaverse
Around one-quarter of people in the US ages 13 to 34 are fans of the metaverse. But for every person who gives it a thumbs-up, there are about two in that age group who dislike or have never heard of the concept.
[eMarketer] Marketing and retail AI applications pay off for brands
AI applications are becoming more common across functions including supply chain, product, and back office. Brands are using AI tools to generate deep customer insights, track supplier pricing, and more.
[eMarketer] Apple, Amazon, Meta, and Google spend $35 million on antitrust lobbying
Not only will technology companies increase their lobbying expenditures, they are likely to diversify how their money is spent to evenly spread out pressure on regulators.
[eMarketer] Gaming’s popularity offers marketing opportunities for US brands
Brands are looking to gaming as another way to draw new consumers, especially younger ones. There is big money in mobile gaming, particularly, and the industry is bringing changes to marketing and brand engagement.
[eMarketer] Continued decline in fintech funding signals harsher climate for startups
Record-high inflation, the war in Ukraine, and fears of a looming recession are all slowing deal activity. Technology firms have been hit particularly hard after attaining record levels in 2021.
[eMarketer] Economic uncertainty comes for the advertising industry
The economy’s turn has only made the rocky relationship between Big Tech and advertisers worse.
[eMarketer] Smart TVs are the most popular CTV devices in the US
Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.
[eMarketer] What Netflix and Microsoft partnership means for the ad industry
After months of speculation, Netflix announced that it has chosen Microsoft as its technology and sales partner for the streaming service’s upcoming ad-supported subscription tier.
[eMarketer] Automakers spent 23% less on TV advertising in June
The industry’s TV spending dropped 23% in June compared with last year and has shifted away from local advertising, according to iSpot.TV.
[eMarketer] Amazon turns to influencer marketing to reinvigorate Prime Day
The digital retail juggernaut booked event spaces and loaded them with goods that would be on sale on Prime Day. Think: bathrooms stocked with cosmetics and bedrooms loaded with home furnishings.
[eMarketer] What’s next for Twitter users?
In the US, Twitter will lose 1.4 million monthly users between 2022 and 2026.
[eMarketer] Pinterest revs up social commerce with new shopping features for retailers
With more than 440 million monthly active users, Pinterest has developed into a site where consumers fall in love with goods and companies they had no idea existed.
[eMarketer] TikTok abandons plans to bring livestream ecommerce to the US
TikTok has scrapped plans to bring its live ecommerce initiative to the US and other European markets after a failed UK pilot, per the Financial Times.
[eMarketer] Creators will be the centerpiece of YouTube’s growth efforts
Creators are the lifeblood of YouTube, and it’s becoming increasingly clear that they have the power to move audiences to new features or formats, as well as sway purchase decisions.
[eMarketer] Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
Google and Meta Platforms have had a dominant combined share of the digital advertising market for years, but their hold on the sector is easing.
[eMarketer] PayPal streamlines fees and terms to attract merchant business
US customers will also only be able to send transactions marked as “friends and family” to other customer PayPal accounts, not to PayPal business accounts.
[eMarketer] Digital audio takes up an increasing share of US digital media time
Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth.
[eMarketer] Streaming services are likely to win bigger share of upfront ad spending
Though traditional TV networks are the primary players in the US upfronts, streaming services will likely emerge as the prime beneficiaries this year.
[eMarketer] Revamped Samsung Wallet caters to an increasingly digital world
Users will be able to store payment cards, loyalty and rewards cards, transit tickets, COVID-19 vaccination cards, and select identification documents like driver's licenses.
[eMarketer] TV ad prices to rise this year
Nearly all (94%) of US linear ad impressions were served to just 55% of TV viewers in Q1 2022, according to Samba TV.
[eMarketer] Retailers bet on dedicated sales days to revitalize consumer demand
As ecommerce sales begin to soften, retailers in the US and China are leaning on shopping events to spur consumer spending.
[eMarketer] PayPal plans growth by concentrating on the checkout experience
PayPal users only choose PayPal Checkout about 50% of the time it's available to them—and PayPal thinks it can do better.
[eMarketer] Amazon to launch drone deliveries later this year
Amazon plans to launch Prime Air drone deliveries in Lockeford, California, later this year, the company announced on its blog.
[eMarketer] Advertisers are losing $1 billion on CTV ads that run while TVs are off
Approximately 17% of all ads delivered through connected TV (CTV) devices like dongles or gaming consoles are playing while televisions are off, costing marketers $1 billion per year in wasted ad spend, according to a report from GroupM and iSpot.
[eMarketer] Google’s new smartwatch could take market share away from the Apple Watch
Apple’s rise in Watch shipments coincides with US consumers’ heightened interest in digitally tracking their health information.
[eMarketer] YouTube is no longer a mostly mobile platform
US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices.
[eMarketer] The US ad and PR industries lost 2,400 jobs in May, and more could be on the way
Ad agency employment is still at a high, but last month’s downturn comes as the industry faces an uncertain economic outlook and adtech issues.
[eMarketer] What Big Tech reaction to a shaky economy means for advertising
Social media and Big Tech are going through a dramatic shift as the economy and state of digital advertising enter uncertain territory, forcing companies to focus on the core of their businesses.
[eMarketer] China’s idling economy to slow down global smartphone market
The economic downturn in China will be a factor in dragging down worldwide smartphone shipments in 2022. IDC’s latest forecast is pointing to a 3.5% global decline, per Bloomberg.
[eMarketer] Apple's soon-to-be-announced RealityOS could be a game changer for marketers
RealityOS, Apple's purported operating system for its expected augmented and virtual reality (AR/VR) headset, has been discovered in a trademark filing discovered by Vox Media product manager Parker Ortolani.
[eMarketer] US smartphone in-app purchases to pass $40 billion mark this year
US smartphone in-app purchase spending will hit $42.31 billion this year, up 13.0% over 2021. Growth will slow to the single digits over the next few years, and spending will pass the $50 billion mark in 2025.
[eMarketer] UK consumers shun physical wallets in favor of contactless and mobile payments
More than three-quarters (77%) of consumers in the UK have swapped their physical wallets for mobile payments, according to Marqeta research.
[eMarketer] The top reasons consumers switch brands
Consumers are driven by value more than anything else. About two-thirds of consumers worldwide who had switched brands in the past year were looking for better deals. More than half were seeking better product quality.
[eMarketer] Weakening ad market in China will still produce growth
The country’s total media ad spending and digital media ad spending will expand this year by 9.2% and 11.5%, respectively, their lowest growth rates on record.
[eMarketer] Digital formats to drive Western Europe’s media ad spending
Spending across digital ad formats, including display, search, and classified categories, will rise acutely this year. Across the region, display will boost its lead over search, aided by rising spending on video ads.
[eMarketer] Meta looks to diversify revenue model with new WhatsApp and business messaging features
Meta made a flurry of announcements last week at its inaugural Conversations business messaging event.
[eMarketer] Podcast listener diversity nearly matches the US population
The racial breakdown of monthly podcast listeners is almost identical to the spread of the US population, according to new Edison Research data.
[eMarketer] The luxury retail market shows no signs of fading
US consumer spending on luxury retail shows no sign of slowing, even as inflation and price increases cause many shoppers to trade down and cut back on discretionary purchases.
[eMarketer] TikTok launches ad solution aimed to court advertisers
The new feature allows advertisers to discover TikTok’s “diverse system of creators” and involve the broader community in branded initiatives while keeping each creator’s unique voice. Creators get the opportunity to work with brands on branded content.
[eMarketer] Social media tops the charts for brands' confidence in measuring ROI
Social media also ranks higher in brand marketers' perception of overall effectiveness than any other media channel, and they plan to reward the channel—some 65% of marketers plan to increase spending.
[eMarketer] Google tries to coax cloud database users away from Amazon and Oracle
Continuing efforts to raise its status among leading cloud providers Amazon Web Services (AWS) and Microsoft Azure, Google Cloud has unleashed its AlloyDB.
[eMarketer] US executives spot potential risks in AI
In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk.
[eMarketer] Google brings back Wallet and boosts security with virtual card solution
Google relaunched its Wallet app across most markets and introduced virtual cards for online shopping, per a press release.
[eMarketer] Spotify is the digital audio platform of choice in the US
About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021.
[eMarketer] TikTok to surpass YouTube in US
Time spent scrolling through TikTok has been growing fast, and the app is notorious for pulling users in.
[eMarketer] 3G phaseout could speed up transition to 5G
3G networks, which were introduced in 2021, took cellphones beyond voice calls and text messages and into an era of wireless data, GPS, mobile apps, and mobile messaging
[eMarketer] Ecommerce isn't the saving grace Meta needs
Still, the massive user bases of Meta’s social networks are seen as an ecommerce advantage.
[eMarketer] PayPal plans digital wallet engagement booster as growth slows
The company added 2.4 million accounts to end the quarter with 429 million active users. Growth was well below the 9.8 million accounts added in Q4, when new users from its Paidy acquisition bolstered numbers.
[eMarketer] Rising podcast listenership draws advertising dollars
Podcast listening is up, and advertisers are taking notice. US podcast ad spending is rising at double-digit percentage rates yearly and will top $2 billion next year and reach $3 billion by 2026.
[eMarketer] Over a third of US Netflix users don’t pay full price, if at all
The majority, or63%, pay full cost, while 14% share the fee with other users. Netflix’s challenge is to figure out how to get freeloaders to pay their dues.
[eMarketer] Has TV ad spending hit its peak in the US?
This figure will not surpass $68 billion again for the next four years, with TV ad spend dropping to $64.94 billion in 2026 as its share of total media ad spend decreases as well.
[eMarketer] TikTok surpasses Snapchat as the favorite app of teens
TikTok has supplanted Snapchat as the favorite social media app of US teens, with Facebook and Twitter lingering far behind, according to Piper Sandler’s “Taking Stock With Teens” survey.
[eMarketer] How retail can drive adoption of augmented reality
Only 3% of US adults used AR regularly while shopping, although another 10% used it occasionally, according to a February 2022 Insider Intelligence survey conducted by Bizrate Insights.
[eMarketer] TikTok’s ad revenues climb as it gains on major digital ad players
The app’s ad revenues will settle into a double-digit growth trajectory starting next year and top $11 billion in 2024.
[eMarketer] Cryptocurrency is most popular among higher earners
Gender plays a role as well—half of millennial men hold these digital currencies, while only one-fifth of women in that age group do so.
[eMarketer] Amazon will capture nearly 40% of the US ecommerce market in 2022
Altogether, the next 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the ecommerce pie going to everybody else.
[eMarketer] Retail categories driving ecommerce growth
Auto and parts and food and beverage will be the fastest-growing ecommerce categories; both will see double-digit growth but from a relatively small base.
[eMarketer] US in-store card users will be more than 90% of population by 2023
US in-store payment card users will represent 91.0% of the population by 2023, with 68.6% being debit card users, 60.2% being credit card users, and 17.1% being prepaid card users.
[eMarketer] Consumers, legislators, and courts seek greater protections for children on social media
Social media platforms such as TikTok, Facebook, and Instagram are at an inflection point where going after the youngest users may no longer be tenable.
[eMarketer] Traffic is the most important attribute for retail media networks
The first ever eMarketer US retail media networks benchmark report evaluates digital ad buyers’ perceptions of 11 leading retail media networks and how they perform along 13 attributes.
[eMarketer] Netflix leads in usage, but are viewers paying up?
Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform.
[eMarketer] Streaming services are rapidly branching out and bundling up
Disney is reportedly considering a cheaper, ad-supported subscription tier for Disney+, per The Information.
[eMarketer] Retailers look to membership programs to spur growth
Amazon’s subscription revenue stands to continue to soar this year thanks to an increase in the cost of its Prime membership for US subscribers.
[eMarketer] How content creators expand their influence beyond social media
For many content creators, Instagram isn’t everything. In the US, 41.0% of creators run websites or blogs to reach their audiences outside of social media.
[eMarketer] Last-mile fulfillment is the latest priority for retailers
Retailers are revamping their last-mile fulfillment strategies in an effort to meet consumer demand for rapid delivery and compete effectively with Amazon.
[eMarketer] What digitally savvy Gen Z consumers expect from brands
For those who had been around digital for much of their lives, however, the suddenly crowded digital ecosystem became a smorgasbord for them to snack on.
[eMarketer] Spotify will widen lead over Apple podcasts despite controversy
Come 2025, Spotify’s lead will widen to 13.2 million, while Apple’s growth in the sector will all but stagnate.
[eMarketer] Brands step up efforts to reflect diversity in their products and spending
Brands are waking up to opportunities to cater to communities of different races, backgrounds, and identities in their products and ad spending, with more work to be done.
[eMarketer] YouTube is the number one US app for shorter videos
Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long
[eMarketer] Amazon’s grocery business experiences growing pains
While its grocery ecommerce business remains strong, Amazon faces increased competition as retailers such as Walmart and Kroger ramp up their digital capabilities.
[eMarketer] Southeast Asia sees the fastest digital sales growth in the world
Southeast Asia’s growth stands out even more, given that most other geographies will see only moderate increases this year.
[eMarketer] Walmart’s diverse portfolio allows it to maintain steady growth
Walmart Inc. reported quarterly earnings and growth above analysts’ expectations as it managed to withstand inflationary pressures and higher costs, per a company release.
[eMarketer] Luxury products US shoppers buy in-store
Across almost all product categories, US luxury shoppers are far more likely to make purchases in-store than online. Physical retail has the widest lead in the food and beverage category, followed by watches and jewelry.
[eMarketer] Ecommerce shoppers are moving to mobile
US retail ecommerce sales will exceed $1 trillion for the first time this year as the flexibility and convenience customers found during the pandemic sticks.
[eMarketer] Where to reach livestream viewers on social media
Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform.
[eMarketer] Digital brokers expand offerings to revive retail investor buzz
Feeling the squeeze from dwindling retail investor activity, digital brokers are branching out to keep customers engaged.
[eMarketer] Amazon has a larger advertising business than YouTube
The business is larger than YouTube’s ad business, which grew 46% to $28.85 billion last year, per a filing from parent company Alphabet.
[eMarketer] Chinese big tech takes lead in metaverse technologies with AR/VR patents
Chinese monoliths Tencent and Baidu led the world in VR and AR patent applications in 2020 and 2021.
[eMarketer] Google’s massive ad growth fueled by retail spending
With the massive boom in online shopping over the pandemic, the retail industry’s importance in the digital ad market has rapidly increased.
[eMarketer] Social networks that have excelled at holding users’ attention
TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app.
[eMarketer] Swelling returns force retailers to rethink the shopping experience
US consumers are on track to return more than $761 billion in goods purchased in 2021, per a survey from the National Retail Federation (NRF) and Appriss Retail.
[eMarketer] Video to surpass half of programmatic display ad spending for the first time in US
As video ad spending continues to expand, its share of total programmatic ad dollars will grow. This year, video will account for more than half of all programmatic display ad spending for the first time.
[eMarketer] China’s digital grocery sales to reach nearly $200 billion in 2022
China’s grocery ecommerce sales were expected to grow 24.6% in 2021 and reach $198.70 billion (RMB 1.36 trillion).
[eMarketer] Marketers increasingly turn to TikTok for influencer marketing
US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay.
[eMarketer] Visa’s new cloud-based payment solution opens up a world of acceptance opportunities
Visa is piloting a platform called the Visa Acceptance Cloud (VAC), which lets payment service providers embed transaction software into digital devices beyond standard payment terminals, according to a press release.
[eMarketer] Google buys its current UK office for $1 billion as big tech continues to amass real estate
Despite extended lockdowns and pandemic-related delays to return to work, Google is doubling down on amassing real estate by purchasing some of its UK offices for $1 billion.
[eMarketer] Fintech funding to hit record highs in 2022
New tech applications like open finance and blockchain will grab a wider pool of global investors, including hedge funds.
[eMarketer] PayPal mulls proprietary stablecoin to help drive platform growth
PayPal confirmed that it's exploring a stablecoin backed by the US dollar after developer Steve Moser discovered code and images referencing “PayPal Coin” inside the PayPal iPhone app, per Bloomberg.
[eMarketer] Health systems will turbocharge their AI strategies in 2022
AI’s ability to assist clinical diagnostics and absolve burnt out healthcare workforces of admin tasks has health execs ready to kick their AI investments into high gear.
[eMarketer] in 2022, retailers in Western Europe will adopt digital tools in physical stores to drive sales
In Germany, Shopify is expanding the integrated payments features and POS tools it offers retailers to make in-store purchases easier for shoppers and to link online and offline behavior, for example.
[eMarketer] In 2022, fintechs brace for trends that will make or break them
Fintech startups attracted a record number of users and funds in 2021, marking a turning point for fintech.
[eMarketer] Retail media networks hit their stride in 2021
2021 was the year that marketers fully embraced retail media networks—and the year that retailers fully embraced their role as advertising platforms.
[eMarketer] Small influencers poised to win more brand followers in 2022
In social commerce, brands are discovering that less is more when partnering with content creators to feature their products. Social media users with a small but loyal following are becoming the strategic play for younger consumers.
[eMarketer] Consumers to make sustainability a business imperative in 2022
Consumer concerns about climate change reached a tipping point in 2021, and emarketer says it expect calls for action to grow louder in 2022.
[eMarketer] Hulu dominates connected TV ad spend
Hulu reported $2.1 billion in ad revenue for the year that ended in September 2021, per a new report by Kantar.
[eMarketer] Two-thirds of UK consumers now aware of cryptocurrencies
Further trends in the survey data augur continued growth in crypto ownership in the UK, given the high proportion of new investors and high engagement among investors.
[eMarketer] The rise of retail media is one of 2022’s top 5 retail trends
eMarketer recently released the Retail Trends to Watch in 2022 report, outlining the five key trends that will most shape the retail landscape in the year ahead
[eMarketer] Ethical AI movement aims for more accountability to decrease algorithmic bias
Employers must now also tell job applicants living in New York when AI plays a role in getting hired or promoted.
[eMarketer] Direct-to-consumer brands diversify consumer experience to disrupt the retail industry
According to eMarketer’s forecast, US direct-to-consumer (D2C) ecommerce sales will reach $151.20 billion in 2022, an increase of 16.9% compared to this year.
[eMarketer] Credit card applications reached pre-pandemic levels this year
In October, 26.5% of US consumers said they applied for a credit card in the past 12 months—up from last October’s 15.7% of consumers who said the same, according to data from the New York Federal Reserve.
[eMarketer] Apps will shift from ad dependency in 2022
Making money through ads has gotten harder, so many developers will place bets that consumers are ready to sign up for even more subscriptions and to buy things directly through their apps.
[eMarketer] Digital audio market sees inflection as advertising share grows
After several years of growth in share, US digital audio subscription revenues will peak at 63.9% of total digital audio revenues in 2022.
[eMarketer] How consumers’ online reviews are shaping are the future of healthcare
Consumers are increasingly shopping online for healthcare services—especially when it comes to choosing providers, according to new research released by Press Ganey.
[eMarketer] LinkedIn adds Hindi language to reach half a billion Indian users
LinkedIn is rolling out support for Hindi, a language spoken or understood by more than 600 million people globally, per Insider.
[eMarketer] 2021 is a historic year for global ad spending
Thanks to 2021’s extraordinary rebound, total spending by the end of this year will exceed 2019’s pre-pandemic figure by more than $120 billion.
[eMarketer] Uber drives the rise of on-demand healthcare
Direct-to-consumer (D2C) telehealth company Hims & Hers partnered with ride-hailing giant Uber to deliver health and wellness products to 12 new markets across the US via the UberEats apps.
[eMarketer] Italy fines Amazon, Apple $338 million for anticompetitive sales of Beats headphones
The Italian Competition Authority (AGCM) has charged online retailer Amazon and Apple $228 million as a result of its antitrust investigation involving the reselling of Beats products, per Engadget.
[eMarketer] Mirco-influencers present macro opportunities
Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.
[eMarketer] Amazon dominates the fast-emerging retail media ad market
Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.
[eMarketer] Trends disrupting the UK retail landscape
The UK is one of the world’s most mature retail ecommerce markets: This year, 36.3% of total UK retail sales will be digital sales, a share second only to that of China.
[eMarketer] Nielsen announces major changes to improve TV audience measurement
Nielsen has announced that it would overhaul its measurement process to focus on providing audience estimates based on individual ads rather than overall commercial minutes.
[eMarketer] Social media key to product discovery for Gen Z
Gen Z taps a wider array of online and offline sources—including ratings and reviews, social media, online influencers, and in-person experiences.
[eMarketer] US leads in health tech funding
While the US is spending much more than its counterparts, they’re catching up: Since 2016, the UK’s health tech investment grew ninefold from $420 million, while US investment grew 3.4 times.
[eMarketer] Connected TV catches attention of US population
Ad-free services like Netflix and Amazon Prime Video remain streaming juggernaut.
[eMarketer] Samsung bets on 5G to inspire the future of smart hospitals
Samsung seems focused on remote patient monitoring and smart hospitals—and having a fully functioning 5G-powered smart hospital could help it attract more health system and hospital customers in different global markets.
[eMarketer] US retail media ad spend to surpass $30 billion mark this year
US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.
[eMarketer] TikTok eyes 1.5 billion monthly users by 2022
With 200 million active users at the time of the ban, TikTok might have already reached 1.5 billion users had the ban not occurred.
[eMarketer] Mastercard launches crypto cards in Asia to tap into demand for digital currencies
The cards will convert digital tokens into fiat currency that can be used anywhere Mastercard is accepted. The initiative is part of Mastercard’s global crypto card program, which seeks to support native digital currencies as payment tools.
[emarketer] Google, Facebook and Amazon to earn $211.20 billion in US digital ad spending
Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.
[eMarketer] Facebook ad spending on an upward trajectory
Despite Apple’s iOS privacy changes, eMarketer estimates that US advertisers will spend $50.30 billion on Facebook advertising in 2021, up 32.1% from last year.
[eMarketer] Netflix to spend more on original programming
Netflix is forecast to spend more on original programming than ever before, splitting its global content budget almost evenly between that and licensing costs.
[eMarketer] Shopify bets on new features to capture cross-border ecommerce market
In September, Shopify announced a global ecommerce hub for merchants called Shopify Markets and added B2B features to premium platform Shopify Plus last month.
[eMarketer] The place and space of fintechs in the metaserve
Facebook’s rebranding as a metaverse innovator opens up opportunities for firms looking to embed fintech solutions into this next iteration of the digital realm.
[eMarketer] China's ecommerce channel ad spending to double that of US in 2021
As retail ecommerce sales in China are expected to reach $2.564 trillion in 2021 and continue to grow by double digits through 2023, advertisers will increasingly shift their attention to the vast potential of that market.
[eMarketer] Hulu trailblazes in ad revenues among Connected TV players
Hulu's share of the CTV video market has been gradually falling since 2017 as newer competitors draw some of the company's ad dollars
[eMarketer] The nexus between user trust in social media platforms and engagement with ads
Building user trust is critical for social platforms and their advertisers; it affects how users feel on social media sites and may also impact whether users want to engage with ads there.
[eMarketer] Facebook is the most popular US social media platform
Despite mounting controversies, Facebook remains the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week.
[eMarketer] Global smartphone market dip on shortages
Global smartphone shipments slipped 6% in Q3 2021, per Canalys—and market dynamics are shifting as vendors navigate component shortages and struggle to meet demand.
[eMarketer] Walmart bets on SMS shopping
Walmart is testing an SMS-assisted ecommerce tool called “Walmart Text to Shop,” in an expansion of its conversational commerce functionality, the company recently announced.
[eMarketer] LinkedIn exits Chinese market
LinkedIn said in a statement that it had come to the difficult decision after “facing a significantly more challenging operating environment and greater compliance requirements in China.”
[Marketing Week] Bob Koigi: Upsetting status quo with innovative offerings, partnerships
As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.
[eMarketer] The consumer VR market enters new era of competitiveness
Consumer VR headsets are poised to enter a new phase of competitiveness with an increasing emphasis on supplemental metaverse platforms.
[eMarketer] Fintech adoption in US on a meteoric rise
The percentage of US consumers using technology to manage their finances jumped from 58% last year to 88% this year, per a Plaid survey. The online survey was conducted from July 6-20, 2021 among 2,000 US adults.
[eMarketer] How shopping festivals are shaping commerce in Southeast Asia
Since Alibaba held its first Singles’ Day in 2009, the event has grown into a weekslong shopping extravaganza stretching across various platforms.
[eMarketer] US retail mcommerce sales shift to smartphones
In 2021, smartphone mcommerce will generate $295.41 billion in US sales, equaling 82.2% of total retail mcommerce sales.
[eMarketer] Mobile advertising is still king
Mobile advertising is by far the preferred destination for digital ad spending in the US, just as it is everywhere else. However, mobile’s ever-accelerating domination of the digital ad market appears to finally be leveling off.
[eMarketer] Subscription streaming services excite Nordic market
The Nordic region has taken to subscription streaming services at some of the fastest rates in Western Europe, and indeed the world.
[eMarketer] TikTok reaches one billion monthly users
TikTok has announced that it has surpassed more than 1 billion monthly users and unveiled three major marketing customization and commerce tools.
[eMarketer] Twitter embraces bitcoin to boost engagement
First launched in May, Twitter’s Tip Jar lets users send fiat money and now also Bitcoin via third-party payment services, like PayPal, Cash App, Venmo, and more. Twitter does not earn any revenues, but the third-party firms may charge transaction fees.
[eMarketer] Roku, Shopify partnership to increase access to CTV ad campaigns
Roku has announced plans to launch an app that allows Shopify sellers to develop and purchase TV ad campaigns. Roku would not share an exact launch date, but the app is expected to be released ahead of the holiday season.
[eMarketer] Lack of affordable devices keeps 3.4 billion people from connecting to nearby mobile networks
The Broadband Commission for Sustainable Development’s 2021 State of Broadband report found that 3.7 billion people are not connected to the net—even though 85% of them live within range of a mobile network.
[eMarketer] Over 80 per cent of retail and food services ordered online will be paid via cards
Since the start of our forecast period in 2014, there has been a shift toward card-based payments.
[eMarketer] Shopify scales global e commerce operations with innovative tools
Shopify is scaling up its international ecommerce operations with two recent developments.
[eMarketer] Adoption of mobile messaging apps soars
Mobile messaging app adoption accelerated in 2020, particularly in the early months of the pandemic, as housebound consumers sought out ways to stay connected with friends and family.
[eMarketer] US businesses explore innovative payment options post pandemic
US B2B payments declined slightly faster than expected in 2020 at -7.1% as opposed to -4.9% for an actual sales value of $25.539 trillion in 2020.
[eMarketer] Smartphone shipments to hit 1.37 billion in 2021 driven by premium 5G handsets
An estimated 1.37 billion smartphones will ship in 2021, and 570 million of them will be 5G-ready, according to an analysis by IDC.
[eMarketer] The number of US paid digital audio subscribers on an upward trajectory
The number of paid digital audio subscribers in the US is set to reach 121.9 million this year, up 11% over 2020's total according to a forecast by eMarketer.
[eMarketer] Pay TV faces an uncertain future in Canada
In 2022, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country.
[eMarketer] Walmart’s retail media business records soaring revenues and more advertisers
eMarketer’s latest forecast puts Walmart’s US digital advertising revenues on pace for $1.55 billion in 2021, up 53.5% for the year and representing 6.5% of US ecommerce channel ad spending
[eMarketer] Implications of China’s Personal Information Protection Law means for marketers
Some marketers are still struggling to comply with standards that differ from country to country, or even state to state in the US.
[eMarketer] Latin America’s retail ecommerce sales move to mobile devices
Brazil and Mexico will be the region’s two largest retail mcommerce markets, representing 57.7% of all retail mcommerce sales in Latin America this year.
[eMarketer] Facebook new approach to privacy
Facebook seems to be acknowledging that it needs to fundamentally transform how its advertising business targets consumers.
[eMarketer] How telehealth is shaping modern medicine
Telehealth gave millions of US adults access to care services in 2020.
[eMarketer] Amazon commands lion’s share of US retail ecommerce sales
eMarketer estimates Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.
[eMarketer] US telecoms bet on 5G to grow market share
Despite the billions telecoms have spent in infrastructure investment and several years of dogged advertising, most US consumers are still unaware of the benefits of 5G.
[eMarketer] Lifestyle brand consumers now keen on sustainability
A new research by Stifel and Morning Consult survey indicates that lifestyle brand consumers in all markets are more likely than other consumers to try to be more sustainable in their day-to-day lives.
[eMarketer] Global fintech funding hits historic levels
Fintechs raised $30.79 billion across 657 deals, a staggering 30% rise on the first quarter. The total funding for 2021 already exceeds all funding raised during the entirety of 2020, according to CB Insights.
[eMarketer] Amazon and Twitter set eyes on cryptos
Big Tech clearly thinks cryptos can improve their global user reach thanks to blockchain's fast and cheap payments properties.
[eMarketer] Mixed fortunes for story ads
Stories have become a popular venue for social media advertising, but there are already signs of a spending plateau.
[eMarketer] US news outlet shift to subscription model in revenue diversification drive
The recent announcement by American media outlet USA Today that it is moving to subscription model for many of its stories is the latest indication of the growing focus by major news outlet to transition to digital media.
[eMarketer] Social commerce in US exceeds $30 billion, China still king
Social commerce sales in the US have been on an upward trajectory, and are estimated to reach $36.62 billion in 2021, marking a 35.8 per cent growth.
[eMarketer] Shopify new platform enhances checkout and storefront tools
At the 2021 Unite conference, global e-commerce company Shopify revealed platform enhancements that give merchants more control over the look and functionality of their online storefronts.
[eMarketer] Payfac model reshaping payments ecosystem
Payments facilitator, payfac, model that that allows merchant-facing companies to embed card payments into their software—which in turn enables their customers to process payments is taking shape and redefining the payments ecosystem.
[eMarketer] Upfront CTV ad spend in US to exceed $4 billion in 2021
In what points to the growing share of US ad spending on connected TV, advertisers are set increase their spend by nearly 50 per cent this year to $4.51 billion.
[eMarketer] Livestreaming e commerce takes shape in US
Taobao, an ecommerce site and app that is part of China-based Alibaba, pioneered livestreaming ecommerce with the 2018 launch of Taobao Live, where charismatic hosts sell a raft of products to large audiences watching online.
[eMarketer] Ethical questions on use of AI by big tech companies
Ethical considerations in AI are increasingly important as it becomes intertwined with everyday life—and as a growing body of research highlights the litany of racial and gender biases baked into the tech.
[eMarketer] India’s strict e commerce rules target Amazon and Flipkart
News that India had released strict rules targeting domestic and international ecommerce players has come as bad news for global giants like Amazon and Walmart’s Flipkart who command a huge share of the market.
[eMarketer] Target US ecommerce sales to hit $18 billion this year
American retail corporation Target has defied odds to post phenomenal ecommerce growth. This year, its US ecommerce sales will hit $18.64 billion, almost as much as all its US ecommerce sales from 2016 to 2019 combined according to eMarketer.
[eMarketer] Global ad spend to grow by over 10 per cent this year
Global spending on advertisement is projected to grow by 10.6% year over year in 2021, going by forecasts from from media agencies Dentsu Aegis, GroupM, Magna, and Zenith.
[eMarketer] Pandemic redefines future of banking in US
The shift by US customers from visiting banking halls to use of mobile apps during coronavirus pandemic may create a new way of banking with majority of customers saying they would maintain that habit post Covid.
[eMarketer] Virtual Reality and consumer marketing in China
Even as companies in China invest in Virtual Reality to engage with consumers, the adoption of the emerging technology has failed to pick up as anticipated in recent years.
[eMarketer] Digital media consumption on unprecedented growth in US
The average time a US adult spends on various media platforms has been on unprecedented rise in recent years, particularly at the height of the pandemic.
[eMarketer] Ecommerce channel ad spending on an impressive trajectory
Before COVID-19 pandemic, ecommerce channel advertising had caught the eyes of advertisers, particularly on consumer packaged goods and retailers.
[eMarketer] Out Of Home advertising rebounds in China
Out-Of-Home (OOH) advertising spend in China suffered the steepest drop in the wake of Covid-19, falling by 18.0 per cent year over year (YoY) in 2020
[eMarketer] The meteoric growth of content creator economy
The creator economy has been on a meteoric rise with marketers and social platforms in spirited efforts to work with them. This has opened a world of opportunities for creators to earn beyond brand partnerships.
[eMarketer] Proximity mobile payments redefine transactions
As the pandemic-induced social distancing and sanitizing measures drive everyday interactions, consumers are embracing contactless payments for both online and offline platforms.
[eMarketer] US TV advertisers’ upfront commitments to reach nearly $20 billion this season
At the height of the COVID-19 pandemic, US TV advertisers cancelled $3 billion of their upfront commitment around June as quoted by Media Dynamics as the pandemic ravaged economies.
[eMarketer] Striking a balance between crypto trading and environmental conservation
However as crypto trading is mainstreamed, there are concerns about their carbon footprint and the environmental implications.
[eMarketer] US telecoms dump media businesses for 5G
In what points to the next frontier for competition and battle for customers, US telecoms are pivoting from traditional media business to investment in expanding their 5G network foothold.
[eMarketer] Brands renewed focus on influencer marketing
Influencer marketing continues to make inroads in today’s marketing mix with brands keen to include creators in their media plans, a departure from the past when their roles were underestimated.
[eMarketer] China’s strategy to dominate the next generation of internet
As internet technologies evolve and global superpowers compete to exert dominance in that space, there have been spirited efforts and investments to achieve that goal.
[eMarketer] Digital video ad spending overtakes TV ad outlays in Canada
Digital video ad spending in Canada reached a new milestone in 2020 when it overtook TV ad outlays for the first time.
[eMarketer] Tiktok to overtake Instragram and Snapchat as platform of choice among US Gen Zers
Social media platform has TikTok been on an upward trajectory in terms of user base having recorded phenomenal growth in 2019 and 2020.
[eMarketer] Proximity mobile payment user base in US to surpass 100 million this year
Proximity mobile payment user base in the US will surpass 100 million this year. This is according to new data from eMarketer.
[eMarketer] The rise and rise of contactless payments
Covid-19 pandemic has not only shifted consumers’ shopping behaviours but also altered their modes of payment for goods and services.
[eMarketer] Connected TV has become a frontrunner in digital advertising
Investment in Connected TV, CTV, in US rose by 40.6 per cent year on year in 2020 to reach over 9 billion with this growth expected to be sustained this year to hit $13.41 billion.
[eMarketer] Paypal outlines global growth strategy
Global payment behemoth Paypal has announced a raft of strategies it intends to roll out as it seeks to grow its foothold in US and worldwide.
[eMarketer] 5G network redefines payments and mobile commerce
Despite being in its early stages of adoption, the 5G network is promising to revolutionize the retail industry as retailers invests in the network.
[eMarketer] Pluto TV and the disruptive advertising business model
As consumers’ media consumption trends shift and the digital space continue to evolve, the advertising space is increasingly adapting to these market changes.
[eMarketer] Ad-supported video viewership grows opening up marketing opportunities
Ad supported video streaming platforms like The Roku Channel, Pluto TV and Hulu are fast gaining a share of the streaming video market that has long been a preserve of ad-free subscription services like Netflix.
[eMarketer] China’s internet population to reach 1 billion by 2022
China’s internet users are set to reach one billion by the end of 2022 according to the latest projections by eMarketer as the country’s number of online population reached 8.6 per cent in 2020.
[eMarketer] Gen Z drives social media penetration in Canada
What this new trend portends is the growing shift to social media advertising which will account for the majority of display ad investment this yea according to a forecast by eMarketer.
[eMarketer] On-demand food delivery services on meteoric rise
There has been a pandemic-induced shift in how consumers order their food with online purchases now increasing exponentially since the onset of the pandemic.
[eMarketer] Ad agencies grapple with pandemic-induced job losses
January was one of the worst months in recent years for ad agencies having seen 4800 job cuts, leaving the industry with 186,000 jobs. This marked the agencies’ worst point since 2014.
[eMarketer] Grocery purchases go digital in the wake of pandemic
Food and beverage category recorded the highest online commerce growth in the USA in 2020 in the wake of COVID-19 according to a report by eMarketer.
[eMarketer] Digital content consumption trends
As news consumption trends evolve and consumers get exposed to an array of platforms that offering both free and premium content, debate has been varied on which model appeals most to consumers.
[eMarketer] Loyalty programmes and shoppers' changing behaviours
While setting up the framework for offering loyalty programme remains a challenge for retailers, it has proven effective for retailers to earn new clients while cultivating relationships both short and long term.
[eMarketer] 5G wireless to experience a boom in 2021
Even as a sizeable population of US citizens embrace the 5G network hundreds of millions are still not accessing the technology.
[eMarketer] Digital audio took a huge hit in user engagement in 2020
Early when the coronavirus pandemic started, digital audio took a huge hit in user engagement and in the amount of time listeners were spending with the medium.
[eMarketer] Do email newsletter ads influence shoppers’ buying decisions?
As companies and brands compete to outwit each other in catching consumers’ attention, there has been a flurry of marketing campaigns key among them the email newsletter ads.
[eMarketer] Digital audio remains resilient in the wake of COVID-19
Last year at the height of COVID-19 analysts predicted that digital audio would record a dip in user engagement and the amount of time listeners would spend on the medium.
[eMarketer] US TV viewership declined by roughly 10 million in 2020
TV viewership in the United States declined by roughly 10 million, and 2020 ended up with 20 million fewer adults watching TV. This is according to new data from eMarketer.
[eMarketer] Eccomerce to account for more than half of China retail sales
In what is poised to be historic and a global first, 52.1 per cent of all retail sales in China this year will be from ecommerce according to a forecast by emarketer.
[eMarketer] Ban social media bullies for good, half of US adults say
As companies continue to introduce new ways to handle bullies, over half of US adults have expressed their opinions on the subject insisting that bullies should be dealt with once and for all.
[eMarketer] Traditional TV ad spend is still big business
Even as digital platforms continue to eclipse traditional TV, the TV advertising spending is still intact as events of recent past including Super Bowl have shown.
[eMarketer] Pandemic reshapes gen X spending
Generation X, commonly referred as Gen Xers have been known for above average income, household and spend with technology shaping a big part of their spending patterns.
[eMarketer] Only 5% of remote employees in the US want to go back into the workplace full-time
Only 5% of remote employees want to go back into the workplace full-time, which could make for some fairly deserted office spaces.
[eMarketer] UK programmatic digital display advertising spend defies pandemic to record rise
Even with a tough 2020 occasioned by COVID-19 pandemic, the programmatic digital display advertising spend in UK recorded a rise bolstered by social media use, with that increase expected to be sustained this year according to a forecat by eMarketer.
[eMarketer] US adults spent 1 hour more per day on digital activities in 2020
Amid the Covid-19 pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019 according to eMarketer’s latest time spent forecast from Insider Intelligence.
[eMarketer] Digital out-of-home advertising spending declined massively in 2020 in Canada
The market for Digital out-of-home advertising in Canada never fully recovered even as lockdowns eased, summer arrived, and more people ventured outdoors.
[eMarketer] Smartphones lead in consumption of digital media among US adults
In the wake of the novel coronavirus, US adults spent an extra hour daily across all devices compared to what they did in 2019, the highest jump since 2020 according to the latest forecast by eMarketer.
[eMarketer] European consumers keen to invest in brands that make positive contributions
European consumers are becoming increasingly conscious of brands offerings beyond marketing and advertising and are keen to invest in companies that contribute to social good.
[eMarketer] Western Europe’s direct selling space on an upward trajectory
The boom in direct-to consumer, D2C, entities has caught global attention especially in Europe where pioneers like beauty company Glossier, mattress companies Casper and Emma and luggage maker away have recorded resounding success.
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[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
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