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GroupM appoints Pat Crowley to lead Essence Australia
Pat Crowley has been named the first CEO of Essence in Australia, as AKQA Media becomes part of the Essence network.
GroupM appoints Aimee Buchanan CEO for Australia and New Zealand
The appointment follows an extensive search locally and globally for the best talent to accelerate and drive our transformation and lead GroupM’s vision to shape the next era of media, where advertising works better for people.
Starcom Australia appoints Sarah Tillitt as Head of Digital
Reporting into Starcom’s National Head of Investment and Digital, Mark Duffy, Tillitt has been charged with leading the digital and performance strategy for Starcom Sydney and its clients.
[Marketing Week] Bob Koigi: Content is king
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
Starcom Australia promotes Rebecca Ho to Head of Investment
Starcom Sydney has announced the promotion of Rebecca Ho to the new role of Head of Investment, effective immediately.
Starcom Australia wins Tourism Tasmania media account
Starcom Australia has been appointed by Tourism Tasmania to manage its media account, encompassing strategy, planning, buying and digital media.
VICE Media renews partnership with SBS Australia
VICE Media Group has announced the continuation of its partnership with Australian broadcaster, SBS, with a renewed content deal for its SBS Viceland TV channel, and SBS digital platforms.
Starcom Australia announces new strategic framework with ‘People Powered Growth’
Starcom Australia has announced its new ‘People Powered Growth’ positioning and strengthened agency structure.
WPP submits proposal to acquire remaining shares in WPP AUNZ
WPP has submitted a proposal to the Board of WPP AUNZ Limited to pursue an acquisition of the remaining shares in WPP AUNZ.
Starcom wins Miele's ANZ Media account
Domestic appliances Miele company has consolidated its Australia and New Zealand media account into Starcom following a competitive pitch with a number of undisclosed agencies.
Heineken acquires Strongbow brand in Australia
Heineken has announced that it is acquiring cider brand Strongbow from Asahi Group Holdings Limited (Asahi) in Australia, along with two other cider brands, Little Green and Bonamy’s.
GroupM Australia CIO Nicola Lewis promoted to global Finecast role
GroupM Australia Chief Investment Officer Nicola Lewis has been promoted to Global Chief Growth Officer of Finecast, GroupM’s fast-growing Addressable TV business.
World Out of Home Organization’s OurSecondChance campaign hits $40 million in media value
The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it the world’s biggest all-format digital Out of Home campaign ever launched.
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[Marketing Week] Bob Koigi: Upsetting status quo with innovative offerings, partnerships
As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.
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