Havas Media Group (HMG) Canada has announced that Peter Papageorgiou will join as VP, Digital Solutions & Performance and Elizabeth Lem as VP Managing Director, Head of MX Development.
[Marketing Week] Bob Koigi: Activating innovative ad solutions to grow brands portfolio, expand customer base
As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.
Quantcast, a global advertising technology company, has announced that the Interactive Advertising Bureau of Canada (IAB Canada), the only organization fully-dedicated to the development and promotion of digital and interactive advertising in Canada, has chosen Quantcast Choice as its consent management platform.
Digital video ad spending in Canada reached a new milestone in 2020 when it overtook TV ad outlays for the first time.