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11-09-2020 18:52:00 | Door: Administrator | Hits: 185333 | Tags:

[eMarketer] Subscription streaming services excite Nordic market
30-09-2021 | 15:09:02
The Nordic region has taken to subscription streaming services at some of the fastest rates in Western Europe, and indeed the world.
Ogilvy names Ben Messiaen as chief client officer for EMEA
15-09-2021 | 14:25:01
From Belgium, Messiaen started at Ogilvy Brussels and then Ogilvy Paris where he has worked for the last 15 years. 
VICE World News expands EMEA newsroom with new journalist hires
09-09-2021 | 15:35:00
The new hires come as VICE looks to bolster VICE World News’ reporting bench of journalists across EMEA, under the leadership of Matthew Champion the Executive Editor for EMEA.
InMobi appoints Philip Gale as Head of Agency Development for Europe
07-09-2021 | 16:23:09
InMobi, a provider of marketing and monetization technologies that fuel industries around the world, has announced that Philip Gale has joined its team as Head of Agency Development, Europe.
IKEA joins 50L Home Coalition to accelerate action on water saving solutions
01-09-2021 | 16:12:00
The coalition brings together companies, policymakers, innovators, researchers, and communities to develop and scale innovations for efficient water use at home. Currently, the average daily water use per person in Europe is 150 litres, and elsewhere much more.
PRCA partners with ECI to confront global challenges in PR and business
01-09-2021 | 16:08:00
The Public Relations and Communications Association (PRCA) Ethics Council and the Ethics and Compliance Initiative, ECI, have joined forces to launch a new research project to capture the global state of ethics and compliance in PR and communications.
[Marketing Week] Bob Koigi: Activating innovative ad solutions to grow brands portfolio, expand customer base
31-08-2021 | 15:50:54
As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.
DoubleVerify to acquire EMEA-based ad verification company Meetrics
30-08-2021 | 13:00:00
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced that it has entered into an agreement to acquire Meetrics GmbH, a European ad verification company headquartered in Berlin, Germany, in an all-cash transaction.
Comcast and ViacomCBS launch a new streaming service in select European markets
18-08-2021 | 15:23:51
The service’s vast slate will span all genres and audience categories, including scripted dramas, kids and family, key franchises, premiere movies, local programming, documentaries/factual content, and more.
GumGum acquires European rich media and video ad marketplaces JustPremium
10-08-2021 | 13:00:00
GumGum, a company involved in contextual intelligence technology has announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe.
easyJet unveils new cabin crew and pilot uniforms made from recycled plastic bottles
09-08-2021 | 13:12:00
The roll-out across the airline is estimated to prevent around half a million plastic bottles from ending up as plastic waste each year.
ViacomCBS partners with Sky to launch Paramount+ in Europe
06-08-2021 | 16:17:00
ViacomCBS Networks International (VCNI), a division of ViacomCBS Inc, and Sky, part of Comcast Corporation, announced that Paramount+ will launch on Sky platforms in the UK, Ireland, Italy, Germany, Switzerland and Austria (GSA) in 2022.
Eni acquires Be Power, expands electric charging services offering in Italy and Europe
06-08-2021 | 08:57:00
Eni, through Eni gas e luce, signed an agreement to acquire 100% of Be Power S.p.A., which through its subsidiary Be Charge is the second largest Italian operator with over 5 thousand electric vehicle charging points on public land.
MediaGo joins the IAB Europe Transparency and Consent Framework, to offer native and display Ad Placements in Europe
28-07-2021 | 13:05:00
MediaGo, an ad platform from Baidu’s Global Business Unit, has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework
TotalEnergies partners with Uber to accelerate transition towards electric urban mobility
01-07-2021 | 11:47:46
TotalEnergies and Uber are partnering to accelerate the transition of Uber’s drivers towards electric mobility, by providing support for vehicle conversion and easier access to charge points.
Publicis Groupe announces regional leadership appointments for Central  and Eastern Europe
30-06-2021 | 16:24:34
Publicis Groupe has announced regional leadership appointments for Central & Eastern Europe region. Tomas Lauko has been named Chief Executive Officer (CEO) for Central and Eastern Europe (CEE), reporting directly to Steve King, Chief Operating Officer, Publicis Groupe.
Vodafone’s European network 100% powered by electricity from renewable sources
24-06-2021 | 10:34:00
Vodafone confirmed that its entire European operations – including mobile and fixed networks, data centres, retail and offices – will be 100% powered by electricity from renewable sources from 1 July 2021.
The Chartered Institute of Public Relations launches Tourism and Hospitality Network
22-06-2021 | 13:59:08
Following the huge impact of the pandemic on the industry, the group aims to bring together PR professionals from across the tourism and hospitality sectors to discuss industry news and developments.
Mercedes and Ferrari are Europe's most valuable brands, report
16-06-2021 | 13:15:00
The total value of Europe's top 500 most valuable brands has dropped 10% during the COVID-19 pandemic from €1.96 trillion in 2020 to €1.76 trillion in 2021, according to the latest report by Brand Finance, the world's brand valuation consultancy.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
08-06-2021 | 12:15:00
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
Dentsu appoints Pauline Miller as first Chief Equity Officer for EMEA region
03-06-2021 | 14:06:58
Reporting to dentsu EMEA CEO Giulio Malegori, Miller will be part of the region’s Leadership Team and responsible for shaping and leading its DEI strategy and execution.
Kantar acquires MeMo² to expand cross-media effectiveness offering
02-06-2021 | 17:48:57
The acquisition brings approx. 50 specialists into the Kantar team, creating a platform to significantly expand the media effectiveness measurement business in Europe, as well as strengthening Kantar’s Dutch business with MeMo2’s client roster. 
[Marketing Week] Bob Koigi: Marketers envision career opportunities fit for post-pandemic future
01-06-2021 | 17:10:24
As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.
[Marketing Week] Bob Koigi: Advancing partnerships across content, advertising and marketing
25-05-2021 | 16:43:00
With increased competition in the media, marketing, PR and advertising space and evolving consumer demands, agencies and corporates are looking at new and innovative ways to stay afloat while looking at ways of meeting market needs with partnerships becoming an all too common strategy.
Clear Channel Europe and Broadsign extend partnership to transform the DOOH sales experience
25-05-2021 | 09:48:12
The collaboration aligns with CCE's strategic plans to optimize media selling and buying across its global network of inventory using technology.
[Marketing Week] Bob Koigi: Brands, agencies invest in diversity, inclusion and equity
18-05-2021 | 14:20:00
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
[Vacancy] Logitech is looking for a Consumer Marketing Manager Personal WorkSpace BENELUX
18-05-2021 | 08:10:00
Logitech is directly looking for a Consumer Marketing Manager Personal WorkSpace BENELUX
[Marketing Week] Bob Koigi: Content is king
11-05-2021 | 10:39:00
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
[Vacancy] Logitech is looking for a Global Account Manager BENELUX
03-05-2021 | 11:06:00
Logitech is directly looking for a Global Account Manager BENELUX 
Global electric car sales set for further strong growth after 40% rise in 2020
30-04-2021 | 09:38:18
New International Energy Agency (IEA), report sees major expansion in electric vehicle adoption this decade, which could accelerate further if governments implement policies aimed at reaching net zero goals.
[Marketing week] Bob Koigi: Strengthening footprints through mergers and acquisitions
26-04-2021 | 14:27:10
As companies seek to grow their footprint and expand their services, they are tapping into mergers and acquisition even as they position themselves to be competitive.
Intracto Group acquires service agency Stendahls
26-04-2021 | 13:48:00
 Intracto Group has entered the Nordics with the acquisition of full-service agency Stendahls. The prestigious Swedish team is known for its holistic approach to brand communication, with 120 experts in strategy, creation and tech.
IKEA partners with MUD Jeans to develop sofa covers from recycled jeans
23-04-2021 | 14:31:26
The new KLIPPAN sofa cover is a limited collection which will be sold in 9 European markets.
Heineken unveils 2030 Brew a Better World ambitions
23-04-2021 | 14:20:00
Heineken has announced its 2030 Brew a Better World programme, a new set of ambitious commitments aimed at driving a positive impact on the environment, social sustainability and the responsible consumption of alcohol.
Amazon becomes Europe’s largest corporate buyer of renewable energy
20-04-2021 | 12:43:07
The company now has 206 renewable energy projects globally, including 71 utility-scale wind and solar projects and 135 solar rooftops on facilities and stores worldwide.
[Marketing Week] Bob Koigi: Brands invest in sustainability and green projects
19-04-2021 | 14:36:00
Brands are increasingly investing in green projects and sustainability as they seek to cut down on emmissions and reduce their carbon footprint.
Nielsen Market Lift offers marketers in over 30 new markets accountability for their Ad investments
13-04-2021 | 16:08:57
Nielsen announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity.
Publicis Groupe adopts The Trade Desk’s ad tracking technology
08-04-2021 | 16:14:23
Publicis Groupe and The Trade Desk have announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy.
Desperados launches world’s first dance-powered app to support Europe’s nightlife industry
23-03-2021 | 10:06:04
Tequila beer brand Desperados is calling on partygoers around the world to unite in support of the clubs they love with the launch of their Rave to Save app.
Outbrain launches Content Coalition to fuel audience exchange between publishers
17-03-2021 | 13:04:43
Launched first in Australia and New Zealand, but now available across the EU, the initiative will enable Coalition members to grow their audiences through a new channel by utilising Outbrain’s SmartFeed technology to exchange links, for free.
[Vacancy] Logitech is looking for an End to End Supply Chain Solutions Manager - Customer Supply Chain, Europe
15-03-2021 | 10:32:00
Logitech is directly looking for an End to End Supply Chain Solutions Manager - Customer Supply Chain, Europe
EU imports from US declined by 13% in 2020 against 5.6% increase from China
01-03-2021 | 21:00:00
For the first time in history, China overtook the US in 2020 as the Euro Area's (EA) top trading partner.
Havas Media Group grows GBfoods and Affinity partnership worldwide
23-02-2021 | 10:51:40
Havas Media Group has renewed an agreement with GBfoods and Affinity with a significant international presence in more than 10 markets, after a media review for Europe launched last May.
[eMarketer] Digital out-of-home advertising spending declined massively in 2020 in Canada
28-01-2021 | 12:21:29
The market for Digital out-of-home advertising in Canada never fully recovered even as lockdowns eased, summer arrived, and more people ventured outdoors.
[eMarketer] European consumers keen to invest in brands that make positive contributions
26-01-2021 | 14:45:00
European consumers are becoming increasingly conscious of brands offerings beyond marketing and advertising and are keen to invest in companies that contribute to social good.
[eMarketer] Covid-19 pandemic pushes retail eCommerce to new heights
25-01-2021 | 08:40:27
The coronavirus pandemic changed media behaviors in 2020, driving up consumption of TV and digital video. Quarantines also changed the retail landscape, boosting ecommerce and digital food service significantly.
[eMarketer] Western Europe’s direct selling space on an upward trajectory
22-01-2021 | 07:12:47
The boom in direct-to consumer, D2C, entities has caught global attention especially in Europe where pioneers like beauty company Glossier, mattress companies Casper and Emma and luggage maker away have recorded resounding success.
Staud Studios merges with MediaMonks
20-01-2021 | 09:57:59
S4 Capital plc, the tech-led, new age/new era digital advertising and marketing services company, has announced that that Staud Studios, a high-end creative production studio specializing in the Automotive industry, is merging with MediaMonks, S4Capital’s Content practice.
Melissa Cannon appointed Public Relations and Communications Association International Director
12-01-2021 | 09:24:46
The Public Relations and Communications Association (PRCA) has appointed Melissa Cannon MPRCA as PRCA International Director.
Cadent partners with Liberty Global to expand VOD advertising platform in Europe
08-01-2021 | 13:37:00
Cadent, the advanced TV platform company, has announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global.
Carlsberg unveils alcohol-free beer ad with actor Mads Mikkelsen
07-01-2021 | 13:18:33
Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen.
Unilever and Innova partnership launch biotech company
07-01-2021 | 13:14:23
Unilever and Innova Partnerships have launched a joint venture biotechnology company, Penrhos Bio, to commercialise a technology that means self-cleaning surfaces could become a reality.
Logitech and Girls Who Code support initiative to close the gender gap in tech
17-12-2020 | 09:02:00
Logitech has teamed up with Girls Who Code, joining the international non-profit in its essential mission to close the gender gap in technology worldwide.
Heineken, Nouryon, Philips and Signify sign Pan-European green energy deal
15-12-2020 | 11:34:35
Heineken, Nouryon, Philips and Signify have formed the first consortium to sign a Pan-European green energy deal securing additional renewable electricity for Europe.
Unilever, Microsoft and ITV among 13 more companies to join The Climate Pledge
15-12-2020 | 11:30:03
Amazon and Global Optimism have announced that 13 new signatories have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
[Interview] Katie Blair, Director, Northern Europe, Xandr
08-12-2020 | 13:35:00
Xandr operates a technology platform that facilitates and optimises the buying and selling of digital advertising, across premium media properties spanning advanced TV, display and mobile.
Visual Data Media Services partners with Endeavour Capital for next phase of growth
02-12-2020 | 11:49:59
Visual Data Media Services, an entertainment services company serving studios and distributors globally with end-to-end content management and digital media supply chain solutions, has partnered with Endeavour Capital, a mid-market investment firm.
Procter & Gamble Oral Care unveils first ever recyclable HDPE toothpaste tubes
02-12-2020 | 11:45:00
Procter & Gamble Oral Care has unveiled its newest packaging innovation across its leading toothpaste brands, Crest, Oral-B and Blend-a-med.
MINISO accelerates expansion in Europe and global markets
26-11-2020 | 14:59:02
Lifestyle product retailer MINISO opened its 100th post-IPO physical store this November, signaling a market expansion streak amidst industry-wide scale back and closings.
Mondelēz awards production duties across Europe to Publicis Groupe
26-11-2020 | 10:35:42
As part of Mondelēz International’s journey to create a transformative end-to-end customer experience, the company has expanded its relationship with Publicis Groupe to include all production duties across Europe.
Renault Trucks partners with Carlsberg Group towards carbon neutral distribution
26-11-2020 | 10:30:00
Recently, Bruno Blin, President of Renault Trucks, handed over the keys of a D Wide Z.E. truck to Thomas Amstutz, CEO of Feldschlösschen, a subsidiary of the Carlsberg Group.
Mazda and VIRTUE rethink the traditional car review through the eyes of next generation designers
24-11-2020 | 13:01:32
Mazda appointed VIRTUE, the agency born from VICE, to get design-savvy people excited about their electric car and see Mazda as the car manufacturer that leads in design thinking.
ReneSola, Innova form joint venture to develop solar projects in the UK
20-11-2020 | 15:09:00
ReneSola and Innova entered into a strategic partnership agreement to co-develop utility-scale projects in the UK.
OKCoin announces 5X referral reward for Netherlands customers as part of continued European expansion
20-11-2020 | 14:51:00
OKCoin, the global, regulated fiat-focused crypto asset exchange, is celebrating continued expansion in Europe in anticipation of regulatory approval from the Dutch Central Bank this year with a limited promotion for Netherlands customers.
Digital Design Agency BASIC joins Dept
19-11-2020 | 10:21:03
Branding and digital design agency BASIC®, best known for their work for Google, KFC, Herman Miller/Design Within Reach, Patagonia and Airbnb, has joined Dept, a digital agency in Europe.
TikTok announces new partnership with Shopify and Sony
11-11-2020 | 14:24:00
TikTok has announced two new partnerships in the recent past. The first is a global partnership with e-commerce platform Shopify and the second is a new music licensing agreement with Sony Music Entertainment.
Sterling and Wilson Solar opens new office in Spain
11-11-2020 | 13:03:28
Sterling and Wilson Solar announced the opening of its new office in Spain, following its international expansion strategy.
Siemens Mobility, Siemens Energy join forces to drive development of hydrogen mobility in Germany and Europe
11-11-2020 | 12:44:00
Siemens Energy and Siemens Mobility have signed a Memorandum of Understanding to jointly develop and offer hydrogen systems for trains.
Sotheby's International Realty expands its presence in Germany
04-11-2020 | 14:35:00
Sotheby's International Realty announced Schürrer & Fleischer Immobilien is the newest member of its global network and will now operate as Baden-Württemberg Sotheby's International Realty.
MINISO opens first store in Paris
04-11-2020 | 13:44:00
MINISO, Japanese-inspired lifestyle product retailer, opened its inaugural outlet in Paris, first store to open in Europe since the company's successful listing on the New York Stock Exchange.
Perrigo completes acquisition of OTC self-care brands in Eastern Europe
03-11-2020 | 13:51:27
Perrigo Company, global provider of Quality, Affordable Self-Care Products, announced that it has completed the acquisition of three Eastern European OTC skincare and hair loss treatment brands, Emolium, Iwostin and Loxon from Sanofi.
RTL Group sells shareholding in BroadbandTV
28-10-2020 | 15:39:00
RTL Group today announced it has completed the sale of its entire shareholding in Vancouver-based BroadbandTV to BBTV Holdings Inc., effective 28 October 2020, for €102 million.
EPC welcomes Italian investigation against Google for alleged abuse of dominant position
28-10-2020 | 15:26:47
The European Publishers Council (EPC) has welcomed the Italian Competition Authority’s investigation against Google for an alleged abuse of dominant position.
Accor, sbe to open Mondrian Shoreditch London in Spring 2021
26-10-2020 | 18:14:00
Hospitality group Accor, and sbe, international hospitality group that develops, manages and operates award-winning brands, announced an agreement to turn the five-star London hotel, The Curtain, into a Mondrian hotel.
FOX News International expands distribution across Europe
22-10-2020 | 15:29:22
FOX News Media’s international streaming platform FOX News International has expanded its distribution across Europe.
Chinese smartphone manufacturer Vivo enters European market
21-10-2020 | 16:16:00
Chinese smartphone manufacturer Vivo announced its entry into six European countries, Poland, Germany, France, Spain, Italy and the United Kingdom.
Sony Europe launches the Apple TV app on select smart TVs
16-10-2020 | 12:40:44
Sony Europe has announced that customers can now access the Apple TV app on select Sony smart TVs to enjoy Apple TV+, Apple TV channels, new and popular movies, and personalised and curated recommendations.
Marta Ruiz-Cuevas appointed Publicis Groupe CEO for Spain and Portugal
23-09-2020 | 09:01:00
Publicis Groupe has announced the appointment of Marta Ruiz-Cuevas as Publicis Groupe Iberia (Spain and Portugal) CEO, expanding upon her continued Publicis Groupe Mexico CEO remit.
Wpromote unveils The Ad Creative Bank to assist marketers explore ad creative trends
22-09-2020 | 16:00:51
Digital marketing agency Wpromote, has announced the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative.
Over 150 business leaders urge EU heads of state to set higher 2030 emissions reduction targets
22-09-2020 | 09:50:13
As the European Commission sits down to discuss proposals for a new 2030 emissions target, more than 150 European businesses, investors and business networks are calling on EU leaders to back the ambition set out in the European Green Deal.
Zoox Smart Data and Kubient partner to provide premium audiences with data to advertisers
21-09-2020 | 15:39:32
Kubient and Zoox Smart Data, a solution in applying Big Data and artificial intelligence, have launched a strategic partnership to allow advertisers to buy with vetted first party, consumer provided audience data.
Samsung Partners with d’strict to create content for smart signage
18-09-2020 | 18:19:00
Samsung Electronics has announced a new partnership with design company d’strict to showcase groundbreaking new media art on Samsung’s industry-leading SMART signage.
HP advances sustainable printing with Managed Print Service
16-09-2020 | 09:34:00
HP has rolled out the planet’s most comprehensive carbon neutral Managed Print Service offering for HP-branded devices
Banijay appoints Lars Blomgren as Head of Scripted EMEA region
15-09-2020 | 21:16:34
World’s largest independent content creation Group for television and multimedia platforms Banijay has announced the appointment of Lars Blomgren as Head of Scripted, EMEA.
Apple extends clean energy footprint in Europe
10-09-2020 | 16:21:00
Apple has announced it will invest in the construction of two of the world’s largest onshore wind turbines, a source of clean, renewable energy that will bring its supply chain and products one step closer to carbon neutrality.


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