Deutsche Bank announces additional measures to reinforce net zero commitment
This includes a number of measures to support clients on their path to realign their business model towards more sustainability. The bank also reaffirms its commitment to net zero CO2 emissions by 2050.
WPP acquires German healthcare specialist 3K Communication
Founded 25 years ago, 3K is known for its expertise in healthcare, biopharmaceuticals, and related sciences, working with some of the world’s most notable global pharmaceutical companies, consumer health brands, and local biotech start-ups.
Accenture completes acquisition of SKS Group
The acquisition further expands Accenture’s technology, consulting and regulatory services capabilities, while enhancing its ability to serve specialized banks
European Investment Bank boosts financial support for green and innovative projects
2022 was a successful year for the European Investment Bank (EIB) Group in Germany, with overall financing increasing by 20% to €6.61 billion compared with the previous year.
mc R&D GmbH and Hivestack partner for programmatic digital out of home advertising
As a result of the partnership, mcrud's 5,800 screens in 2,000 public transport vehicles (subway, bus, streetcar) can now be bought programmatically via Hivestack's Supply Side Platform (SSP).
Havas Group strengthens its social media expertise with the acquisition of HRZN in Germany
Founded in 2011 and headquartered in Mannheim with two additional branches in Düsseldorf and Hamburg, HRZN specialises in all disciplines of online-located brand communication.
Volkswagen creates the greatest charging network in Europe with Elli
Volkswagen AG and its charging and energy brand Elli have reached their next milestone: With 400,000 charging points, Elli is now operating the greatest charging network in Europe, with more than 800 providers in 27 countries.
Paramount+ arrives in Germany, Austria and Switzerland concluding a year of global expansion
To celebrate its latest launch, Paramount rolled out its iconic Blue Carpet at the UCI Luxe in Berlin and hosted an unforgettable event featuring a first look at some of Paramount+'s premium content.
ADS-TEC Energy partners with GP Joule Connect to expand EV charging infrastructure in Europe
ADS-TEC Energy, a manufacturer of battery storage-based ultra-fast charging solutions, hasannounced a strategic partnership with sustainable mobility solutions company GP JOULE CONNECT, a systems provider for new mobility.
[Marketing Week] Bob Koigi: The rise and rise of social media advertising
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
[Marketing Week] Investing in ethical and responsible advertising
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.
RTL’s global content production Fremantle acquires production company Wildstar Films
The acquisition follows Fremantle’s announcement to acquire a 55 per cent majority stake in the production company 72 Films, which also focuses on documentaries and factual entertainment.
Deutsche Bank expands support for Egypt’s sustainability ambitions
Deutsche Bank is expanding its support for the Government of Egypt’s ambitious plans for energy transition by becoming a founding member of a dedicated private sector finance working group.
[Marketing Week] Bob Koigi: The battle for brand value
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.
FM Schmidt appointed President of WPP in Germany
In leading WPP’s third largest market, FM will be instrumental in shaping the company’s business in Germany, supporting agency leadership teams and promoting a strong WPP culture
Dstny acquires easybell in Germany to reach pan-European coverage
Dstny, a European leader in business communications, announced the acquisition of easybell, a cloud communication challenger in Germany that provides Cloud PBX and VoIP telephony to B2B customers.
Paramount+ announces expansion into France and Germany
Paramount+, the global streaming service from Paramount Global has announced that the service will arrive in France on December 1, followed by Germany, Austria and Switzerland on December 8.
SEB sets net-zero aligned 2030 targets for its credit portfolio
The targets focus on the areas where we can achieve the greatest positive impact and cover SEB’s lending commitments to the oil & gas, power generation, steel, car manufacturing, and Swedish household mortgage sectors.
Mediahuis Ventures invests in German hiring intelligence platform HiPeople
HiPeople, founded in Berlin in 2019, automatically collects, analyses, and visualizes all critical data on a company’s candidates and recruiting process, in one single platform, creating a seamless experience for the recruiter as well as the candidate who interacts with HiPeople’s platform.
DPG Media, Mediahuis, RTL Nederland and Talpa Network to collaborate on research into personal data safety for users
With a data vault, the user can gain full control over access to his or her data.
Volvo to supply 20 heavy-duty electric trucks to Amazon
Volvo Trucks will deliver fully electric heavy-duty trucks to Amazon in Germany by year end. The 20 Volvo FH Electric are expected to drive more than one million road kilometres annually, fuelled with electricity instead of diesel.
[Marketing Week] Bob Koigi: The market value of addressable advertising
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.
[Marketing Week] Bob Koigi: Influencers redefine advertising and brand positioning
In a world where consumers are increasingly becoming skeptical of traditional advertising, marketers are turning to influencers to create authentic content, connect with customers and position brands.
Sasol Chemicals German facility to double its use of green steam from biomass cogeneration facility
Sasol Chemicals, a business unit of Sasol Ltd., plans to double its use of green steam from a first of its kind biomass cogeneration facility adjacent to its Brunsbüttel, Germany facility.
Serviceplan Group launches production entity to meet brands’ evolving needs
Independent agency group Serviceplan is bundling its potential in the new entity Serviceplan Make to create a unique service for clients, brands and products.
RTL Group announces new management board for RTL Deutschland
RTL Group, an entertainment company, spanning all types of media: TV and streaming, print and digital, radio and podcasts, is reorganising the Management Board of RTL Deutschland.
BASF achieves target of sourcing all palm oils from certified sustainable sources
German multinational chemical company BASF has reached its goal of sourcing all palm (kernel) oils certified from sustainable sources by the Roundtable on Sustainable Palm Oil (RSPO) in 2021.
Henkel joins the Additive Manufacturer Green Trade Association
The membership of the company´s Loctite 3D Printing business underlines the commitment to sustainability initiatives and aims to open up discussions on the environmental benefits of additive design and foster the adoption of (AM) in the future.
German operator Ecotel signs distribution agreement with Municall
German operator Ecotel announced it has signed an agreement with sales and consulting company Municall to market cloud and fiber-optic products for business customers.
BRP acquires majority stake in German-based Pinion to spur the development of urban mobility solutions
BRP, the global player in the world of powersports products, propulsion systems and boats, announced the acquisition of an 80% stake in Pinion GmbH, a pioneer in gearbox technology based in Germany.
Merck KGaA, Darmstadt, Germany and Micron join forces for more sustainable gas solutions in the semiconductor industry
Merck KGaA, Darmstadt, Germany and Micron Technology, an industry leader in innovative memory and storage solutions, join forces to develop gas solutions with a low global warming potential (GWP).
Sasol Chemicals achieves sustainability milestone at three largest European sites
Sasol Chemicals, a business unit of Sasol Ltd, has earned certification from the International Sustainability and Carbon Certification (ISCC) system for its three largest manufacturing facilities in Europe.
JOLT and ADS-TEC Energy launch ultra-fast charging stations in European cities
JOLT Energy and ADS-TEC Energ, as part of their strategic partnership, have announced that the introduction of ultra-fast charging stations in major European cities and the United States is gaining momentum.
Hamburg-based sportswear start-up Smilodox signs professional athletes Khamzat Chimaev and Eva Lys
With its high-quality and stylish sports and streetwear, the sports brand Smilodox GmbH & Co.KG is highly popular among sports enthusiasts.
Deutsche Bank bolsters sustainability activities with appointment of Chief Sustainability Officer
Deutsche Bank is strengthening its sustainability efforts. As Chief Sustainability Officer, Jörg Eigendorf will continue to expand the bank’s sustainability area with a view to further developing the strategy and implementing it with more intensity.
Volkswagen Group delivers 27 percent more all-electric vehicles in first half year
The Volkswagen Group increased its deliveries of all-electric vehicles by 27 percent in the first six months year-on-year and thus successfully continued its global electric offensive.
Deutsche Bank develops its own buy now, pay later solution for e-commerce and digital marketplaces
Deutsche Bank is developing its own BNPL (buy now, pay later) solution for invoice and instalment purchases in a collaboration with Vienna-based fintech Credi2.
Volkswagen enters global battery business with PowerCo
Production will start in 2025. With immediate effect, responsibility for global battery business is to be held by the newly created company “PowerCo”.
[Marketing Week] Bob Koigi: Brands train eyes on influencer advertising
As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.
Portugal, Germany and Sweden companies win for the first time in the Grand Prix categories at Cannes festival
The Film Craft Lions, celebrating onscreen artistry, received 1,711 entries. The jury chose to award 54 Lions: 11 Gold, 17 Silver and 25 Bronze.
Deutsche Bank signs net zero carbon buildings commitment and joins EP100
Deutsche Bank has signed up to the World Green Building Council’s (WGBC) Net Zero Carbon Buildings Commitment, pledging to reduce and compensate operational emissions associated with energy used to light, heat, cool and power buildings, for assets over which it has direct control.
Bayer makes $160 million commitment to Zero Hunger Pledge
The Pledge, in the context of the UN Food Systems Summit of 2021 and as a part of the Summit’s Zero Hunger Coalition, recognizes the need for governments and the private sector to work together to end food scarcity.
Deutsche Bank joins RE100 commitment to renewable electricity
The bank has set a target to source 100% renewable electricity to cover its own operations by 2025. Currently, 91% of Deutsche Bank’s electricity worldwide is from renewable sources.
Volkswagen launches second German site for production of electric vehicles
Volkswagen is pressing ahead with gearing its plants to electric mobility. Volkswagen is expanding its global production network for electric vehicles by starting to make the all-electric ID.4 in Emden.
Deutsche Bank links Henkel supply chain financing to ESG ratings
Deutsche Bank is the first bank in Europe to convert an existing supply chain finance program for its client. Through this program, Henkel creates incentives for its suppliers to be more sustainable.
Deutsche Bank makes vendor sustainability ratings mandatory
Deutsche Bank is taking a further step toward placing sustainability at the heart of all its business activities.
BASF and BMW Group bet on renewable raw materials for automotive coatings
The BMW Group is the first carmaker to place its trust in more sustainable automotive OEM coatings certified according to BASF’s biomass balance approach.
Deutsche Bank partners with the UN Decade of Ocean Science for Sustainable Development in Germany
The partnership with the German Ocean Decade Committee aims to promote ocean literacy in Germany, raise awareness of the ten challenges outlined by the UN Ocean Decade and to act as a link between German and international Ocean Decade activities.
M-net, miecom bring fiber optic internet to Altenmünster, Germany
Bavaria's fiber optic provider M-net is building a fiber optic network in Altenmünster in the Augsburg district together with the regional network operator miecom-Netzservice.
Integrated Media Technology announces distribution agreement on Halal products for European markets
Integrated Media Technology (IMT), announced that World Integrated Supply Ecosystem (WISE), entered into a distribution agreement with KMF Malaysiawe, to sell and distribute Halal products in France, Germany and the UK.
[quantilope Research] Rising inflation creates barrier for more sustainable food shopping in UK and Germany
Nearly three quarters of British and German consumers strongly agree that protecting the environment is one of the most important issues of our times and, as a result, want to shop more sustainably.
Henkel to invest in Emerald Technology Ventures’ sustainable packaging innovation fund
Emerald has longstanding experience in industrial technology and advanced materials, well-established role linking conglomerates with startups, and track record of strong returns for Limited Partners.
Volkswagen Group and SEAT reveal electrification plan for Spain
Electrifying Spain by creating a European Electric Vehicle Hub, building up a battery cell production and full, sustainable E-ecosystem.
Finixio launches new products in Balkan, German and Japanese markets
UK-based Finixio has successfully launched new products targeting the Balkan, German and Japanese markets.
European digital publisher Axel Springer selects Outbrain to power its sponsored content recommendations
Outbrain Inc., a recommendation technology company, has announced it had been selected by Axel Springer, Europe’s digital publisher, to power its sponsored content recommendations – placing it among Outbrain’s top ten publisher partners.
Volkswagen Group and Salzgitter AG partner on supply of low-carbon steel from 2025
The companies are announcing a Memorandum of Understanding under which Volkswagen will become one of the first customers for the low-CO2 steel that Salzgitter AG plans to produce on a new production route at its headquarters in Lower Saxony from the end of 2025.
[Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.
More Henkel sites achieve carbon-neutral production
The company has already been exclusively using green electricity and biogas for the Düsseldorf production of liquid products and dishwasher tabs since July 2021.
Mediahuis Ventures leads investment round in Germany’s startup Tomorrow’s Education
Mediahuis Ventures is leading a €3.4 million funding round in Germany’s Tomorrow’s Education, the start-up behind the remote-first university Tomorrow University of Applied Sciences.
Deutsche Bank provides disclosure on financed CO2 emissions and updates on net zero target setting
Deutsche Bank has disclosed for the first time data on its financed greenhouse gas emissions.
O2 and Serviceplan Bubble create campaign on home internet offer
The large-scale campaign under the motto ‘Home internet. For every home’ , includes a TV spot that can be seen immediately on all major channels and is accompanied by print, OOH, online, social media ads and a longer-form film shown in German cinemas.
Henkel details sustainability achievements in new report
Henkel has published its 31st Sustainability Report, detailing its achievements and progress in 2021 while also outlining its new 2030+ Sustainability Ambition Framework.
Nielsen and The Trade Desk unveil new strategic data measurement partnership for the open internet in Europe
The Trade Desk will help fuel Nielsen’s demographic data starting with France, Italy and the United Kingdom. Japan, Australia and Germany will launch on April 1.
Volta continues its European expansion with new signings and installations in Switzerland, Germany, and France
Volta has signed partnership deals with the global sporting goods chain Decathlon, starting in St. Gallen, Switzerland, and the movie theatre company Cineplex Group in Germany.
[Vacancy] Hivestack is looking for a Senior Marketing Manager EMEA
Hivestack is directly looking for a Senior Marketing Manager EMEA
Volkswagen transforms Germany’s Zwickau site into an electric vehicle production plant
The long-established site in western Saxony is the first large-scale facility of any volume manufacturer worldwide to switch over all production from internal combustion engine vehicles to electric vehicles.
Henkel outlines key trends shaping packaging’s sustainable future in 2022
The challenges for the year ahead were explored at the close of 2021 by Henkel alongside manufacturers and other experts from across the entire packaging and consumer goods supply chain at the second Henkel Sustainability Days.
[Marketing Week] Bob Koigi: Influencer marketing trends that will shape 2022
This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.
Mediaplus Group creates Board of seven members to execute strategy
The agency is growing and with it the different areas of responsibility. In future, the new Mediaplus Board will be responsible for the core strategy and groundbreaking decisions of the entire agency group.
Deutsche Bank and The Development Guarantee Group sign MOU to tackle climate financing gap for developing countries
Under the agreement, Deutsche Bank will act as an Origination Partner for the Green Guarantee Company, GGC, which will be managed by DGG.
Deutsche Bank appoints Muriel Danis as Global Head of Product Platforms and Sustainable Solutions
Deutsche Bank’s International Private Bank (IPB) has announced the appointment of Muriel Danis as Global Head of Product Platforms & Sustainable Solutions, effective March 14, 2022.
[Marketing Week] Bob Koigi: Gen Z and Millennial social media users power global social commerce industry
This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.
Volkswagen Group drives forward decarbonization and overfulfils the EU’s CO2 fleet target
Volkswagen has made significant progress in decarbonizing its vehicle fleet on its path to becoming a sustainable, software-centric mobility group.
GroupM certified as a top employer Europe 2022 with five EMEA market accreditations
GroupM Germany, Italy, Poland, Spain and the U.K. have all received this global honor resulting in GroupM additionally being awarded Top Employer Europe accreditation for 2022.
smart Europe picks Dept, Ketchum and Kolle Rebbe to be communication partners
After nine months of an intense selection process, smart Europe has chosen Dept, Ketchum and Kolle Rebbe, part of Accenture Interactive, as partners in their new communications team.
Henkel materials improve reliability, safety and cost-effectiveness of electric vehicle chargers
As environmental consciousness and sustainability continue to influence buying behavior, EV unit sales are projected to continue on this trajectory and expand as much as 30% through 2030, by some estimates.
Mediahuis completes acquisition of German Media Group Aachener Verlagsgesellschaft
The acquisition of Aachener Verlagsgesellschaft aligns with Mediahuis’ growth ambitions and further evolves the group as a leading European media player.
[Marketing Week] Bob Koigi: Emerging technologies inspire new content marketing trends
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.
Video Solutions company AG diversifies its Advertising Video-On-Demand, FAST strategy with Amagi
Headquartered in Switzerland, Video Solutions AG runs AVOD platforms Watch4 and W4Free, which are top movie and TV series destinations for advertisers to reach targeted audience sectors in Germany, Switzerland and Austria and the UK, respectively.
[Marketing Week] Bob Koigi: Sounding the alarm over surge in holiday advertising fraud
The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.
Fisker to partner with Bridgestone for electric vehicle services and solutions in France and Germany
After recently selecting Bridgestone as the exclusive tyre partner for its upcoming Ocean all-electric SUV, Fisker is extending its collaboration with the global company.
Stats Perform partners with Münster-based HEIM:SPIEL for provision of content and solutions across the digital sports market
Stats Perform, the sports tech leader in data and AI technology, and HEIM:SPIEL, a leader in the provision of content and solutions across the digital sports market, announced a new partnership.
rlaxx TV launches beta web application and Android app
The ad-financed streaming service (FAST+AVOD) rlaxx TV is putting on a final sprint just before the end of the year and is launching both its web application as well as an app for Android devices.
YouTube agency Team5pm launches in Scandinavia
Team5pm is expanding further abroad. After Germany, the YouTube agency from Amsterdam is now also opening an office in Scandinavia.
BASF to sell 25.2% of the offshore wind farm Hollandse Kust Zuid to Allianz
Allianz Capital Partners, on behalf of Allianz Insurance Companies, and BASF have agreed on the purchase of 25.2% of the windfarm Hollandse Kust Zuid (HKZ) by Allianz.
Volkswagen announces reorganization of brand and group communications line up
Germany automotive manufacturer Volkswagen has announced that the structural separation of Brand and Group Communications that was initiated in July 2020 at the Wolfsburg site has been completed
ENGIE and BASF sign power purchase agreement for renewable energy in Europe
Under the PPA, effective as of January 1, 2022, ENGIE will provide BASF with up to 20.7 terawatt hours of renewable electricity in total throughout the term of the agreement.
Ørsted takes final investment decision on two German offshore wind farms
Ørsted’s Board of Directors has taken final investment decision (FID) on the two German offshore wind farms Gode Wind 3 (242 MW) and Borkum Riffgrund 3 (900 MW) which are expected to be commissioned in 2024 and 2025, respectively.
Amazon announces wind and solar energy projects in Germany, Italy, Spain and UK
The projects will supply renewable energy for Amazon’s corporate offices, fulfillment centers, and Amazon Web Services (AWS) data centers that support millions of customers globally.
Plug Power selects Germany's Port of Duisburg as location of European headquarters
Plug Power, the provider of turnkey hydrogen solutions for the global green hydrogen market, announced its European headquarters will be located in the Port of Duisburg, North Rhine-Westphalia, Germany.
[Vacancy] Outbrain is looking for a Programmatic Partnerships Manager
Outbrain is directly looking for a Programmatic Partnerships Manager
[Vacancy] Outbrain is looking for a Programmatic Technical Operations Manager
Outbrain is directly looking for a Programmatic Technical Operations Manager
[Vacancy] Outbrain is looking for a Procurement Manager
Outbrain is directly looking for a Procurement Manager
[Vacancy] Outbrain is looking for an Industry Director, Automotive & Technology
Outbrain is directly looking for an Industry Director, Automotive & Technology
BICO’s group companies CELLINK and CYTENA win five German Design Awards for excellent product design
Five products from BICO, the global Bio Convergence company, has been awarded with the prestigious 2022 German Design Awards.
rlaxx TV selects Publica to power CTV ad serving
rlaxx TV, the European-based free ad-supported streaming service (FAST+AVOD), announced a partnership with Publica, a connected TV (CTV) ad platform.
Redefine Meat commercially launches world's first whole cuts of new-meat in new culinary concepts
Redefine Meat announced the launch of the first ever category of plant-based whole cuts that achieve a level of product quality comparable to high-quality animal meat available within select restaurants in the UK.
Ørsted, BASF sign 25-year offshore wind power purchase agreement in Germany
BASF and Ørsted concluded a 25-year fixed-price corporate power purchase agreement (CPPA), under which BASF will offtake the output of 186 megawatts from Ørsted’s planned Borkum Riffgrund 3 Offshore Wind Farm in Germany.
Red Havas expands into Germany, Spain, China, Italy and France
Red Havas, the global micro-network of Merged Media agencies, has announced the addition of Red Havas Spain, Germany, China, Italy and France.
TVSquared launches ADvantage XP in the UK and Germany for Converged TV measurement and attribution
TVSquared has announced the launch of ADvantage XP in the UK and Germany, bringing Europe’s largest advertising markets the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.
INEOS green hydrogen project accelerates towards net-zero future in Germany by 2045
INEOS, through its subsidiary INOVYN, announced plans to build a large-scale, 100MW electrolyser to produce green hydrogen at the Koln site in Germany.
Berlin-based on-demand delivery startup Gorillas secures close to $1b Series C funding round
Gorillas, the European market player in instant on-demand grocery delivery, has successfully raised close to $1 billion in Series C funding round.
Deutsche Bank appoints Essence to lead multi-brand portfolio media campaigns
For the first time ever, one agency will manage the media buying for most of the portfolio of brands and products across the group, including all media and platforms online and offline, nationally, and internationally.
[Marketing Week] Bob Koigi: Activating innovative ad solutions to grow brands portfolio, expand customer base
As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.
DoubleVerify to acquire EMEA-based ad verification company Meetrics
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced that it has entered into an agreement to acquire Meetrics GmbH, a European ad verification company headquartered in Berlin, Germany, in an all-cash transaction.
Intrum Germany adopts FICO customer communications solution
Intrum, Germany's ethical debt purchase and collection companies, has turned to global software and analytics provider FICO to bring its customer communications to the next level.
Deutsche Post to invest €7 billion in climate-neutral logistics by 2030
The Group has announced it is investing a total of 7 billion euros (Opex and Capex) over the next ten years in measures to reduce its CO2 emissions.
Staples Solutions to sell its remaining business units in Portugal, the Benelux and Finland
Staples Solutions B.V. announced it has entered into an agreement to sell its business units in Norway, Sweden, Denmark, Germany, Austria and Poland.
Braze continues global expansion with launch in Germany
Braze, a comprehensive customer engagement platform, announced its launch in Germany to support and accelerate its footprint in the DACH region.
Samsung Neo QLEDs receives first gaming TV performance certification from VDE Germany
Samsung Electronics has announced that the 2021 Neo QLED became the first TV to receive certification for Gaming TV Performance from Verband Deutscher Elektrotechniker (VDE).
Mediahuis Ventures invests in AI coaching startup BUNCH
Mediahuis Ventures, the venture capital arm of European media group Mediahuis, is investing in BUNCH, a New York and Berlin based AI coaching startup.
Essence expands data and technology consulting division in Germany
Essence has announced the expansion of its best-in-class data and technology consulting services to the German marketplace.
AWS and Bundesliga enhance real-time game analysis with new performance stats
Amazon Web Services (AWS), an Amazon.com, Inc. company, and the German Bundesliga, Germany’s top national football league, have announced three new Bundesliga Match Facts powered by AWS to give fans deeper insights into action on the pitch.
[Campaigns] Lukkien produces TV commercials for Danone
Lukkien recently made an international production for Danone for the French advertising agency BETC. It was special because of the challenging combination of babies that cannot be directed and live projections on set.
GROUPM certified as a top employer Europe 2021 with five EMEA market accreditations
GroupM, WPP’s media investment group, has announced that five of its EMEA markets have been recognized by the Top Employers Institute as a Top Employer 2021.
Havas Media launches Havas Market e-commerce offering
From the point of view of Havas Media Group, e-commerce is to be seen as a holistic challenge. The agency is consequently bundling its expertise in the areas of DTC, marketplaces and digital drive to retail on a global level in the Havas Market unit.
Staud Studios merges with MediaMonks
S4 Capital plc, the tech-led, new age/new era digital advertising and marketing services company, has announced that that Staud Studios, a high-end creative production studio specializing in the Automotive industry, is merging with MediaMonks, S4Capital’s Content practice.
rlaxx TV now available on Amazon Fire TV and Android TV in the UK, Germany, Switzerland and Austria
rlaxx TV, the new European Advertising-Based Video-on-Demand (AVoD) service, is now also available in the UK, Germany, Switzerland and Austria on Amazon's Fire TV devices and Android TV.
Anzu.io partners with Oracle Data Cloud to bring measurement to mobile and PC in-game advertising
Anzu.io, the in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform.
VIRTUE partners with the DDR Museum to educate youth on historic value of Berlin Wall
Thirty years after the historic fall of the Berlin Wall, The DDR Museum and creative agency VIRTUE have joined forces to teach a new generation about this important moment in world history.
Datawords Group appoints Felix Elkmann to strengthen its position in the German market
Datawords Group, a global digital marketing agency powered by multicultural technologies, announced the appointment of Felix Elkmann as Senior Vice President in charge of Business Development.
Panaxia receives marketing permit for medical cannabis products in Germany
Panaxia Israel announced the completion of the registration process from health authorities in Germany, for the marketing and distribution of a line of medical cannabis premium products.
Topgolf to break ground on new venue in Oberhausen, Germany
Topgolf Entertainment Group, a global sports and entertainment company, announced its Central Europe franchise partner, Greenreb, will officially break ground on the first venue in Germany.
Siemens Mobility, Siemens Energy join forces to drive development of hydrogen mobility in Germany and Europe
Siemens Energy and Siemens Mobility have signed a Memorandum of Understanding to jointly develop and offer hydrogen systems for trains.
Sotheby's International Realty expands its presence in Germany
Sotheby's International Realty announced Schürrer & Fleischer Immobilien is the newest member of its global network and will now operate as Baden-Württemberg Sotheby's International Realty.
ARD, ZDF integrate Funk content in media libraries
ARD and ZDF integrated the range of funk, the joint content network, into their media libraries. Both broadcasters are thus continuing the mutual networking of their non-linear offers.
FOX News International expands distribution across Europe
FOX News Media’s international streaming platform FOX News International has expanded its distribution across Europe.
Chinese smartphone manufacturer Vivo enters European market
Chinese smartphone manufacturer Vivo announced its entry into six European countries, Poland, Germany, France, Spain, Italy and the United Kingdom.
SAP commits 5 per cent of addressable spend to support social enterprises
SAP has announced 5 & 5 by '25, a corporate initiative targeting five per cent of addressable spend with social enterprises and with diverse businesses by 2025.
Condé Nast Germany, Google and Essence in content partnership to drive Chromebooks uptake
Google, Condé Nast Germany and media agencies Essence and OMD Hamburg, have released a cross-media content cooperation with talents such as musician and actress to make Chromebooks more widely known within the German market.
Europa+ set to launch in Latin America
Europa+ announced the launch of its new subscription streaming video service that will, for the first time, bring Latin American and Caribbean audiences the latest and most popular television programming.
Mono Solutions partners with Lokale Internetwerbung to launch digital marketing platform
Mono Solutions, an offshoot of German multimedia conglomerate Bauer Media has partnered with Lokale Internetwerbung GmbH & Co. KG, a company that delivers a SaaS marketing solution to local businesses in more than 40 markets.
Admitad launches marketplace for advertisers and publishers
German-based service provider Admitad has launched Admitad Affiliate Marketplace, an aggregator of affiliate programs from multiple networks.
World Out of Home Organization’s OurSecondChance campaign hits $40 million in media value
The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it the world’s biggest all-format digital Out of Home campaign ever launched.
Amazon Music launches podcasts for customers across U.K and Germany
Amazon Music has launched podcasts in the U.S., U.K., Germany, and Japan, across all tiers of service at no additional cost.
Germany ad agency Evvolution launches to connect clients with mobile audiences
Evvolution, a German based ad consultancy agency, has launched with a new approach to an old challenge: reaching and engaging high quality audiences where they are.
Wanda Sports Group Company Infront extends marketing partnership with Vierschanzentournee
Infront, a sports marketing company part of Wanda Sports Group, has announced it prolonged the exclusive marketing partnership for the annual Vierschanzentournee with the German Ski Association (DSV) and the Austrian Ski Association (ÖSV).
rlaxx TV launches in Germany and UK
rlaxx TV, the new European Advertising-based Video on demand (AVoD) service, is now available in Germany and the United Kingdom on smart TVs by Blaupunkt, Hisense, Hitachi, JVC, Medion, Metz, Sharp, Telefunken, Toshiba and Vestel.
Demodesk raises $8m to scale world’s first intelligent online sales meeting software
Demodesk has raised $8 million in the latest Series A funding round, led by Balderton Capital with participation from Target Global, to scale the platform that has revolutionized screen-sharing for great customer conversation.
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