Tagresults
[eMarketer] Consumers trust YouTube most for finding, purchasing products
That trust goes farther on YouTube in terms of driving sales. Some 45% of consumers are at least somewhat likely to shell out for a product via the video platform, 2 percentage points higher than for Facebook.
[eMarketer] Nearly a third of US population has never heard of the metaverse
Around one-quarter of people in the US ages 13 to 34 are fans of the metaverse. But for every person who gives it a thumbs-up, there are about two in that age group who dislike or have never heard of the concept.
75% of UK and US Consumers uncomfortable purchasing from brands with poor data ethics, survey
The consumer data underscores a trend of decreasing consumer trust with targeted advertising.
[eMarketer] Gaming’s popularity offers marketing opportunities for US brands
Brands are looking to gaming as another way to draw new consumers, especially younger ones. There is big money in mobile gaming, particularly, and the industry is bringing changes to marketing and brand engagement.
[eMarketer] Smart TVs are the most popular CTV devices in the US
Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.
[eMarketer] TikTok abandons plans to bring livestream ecommerce to the US
TikTok has scrapped plans to bring its live ecommerce initiative to the US and other European markets after a failed UK pilot, per the Financial Times.
[eMarketer] Digital audio takes up an increasing share of US digital media time
Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth.
[eMarketer] Retailers bet on dedicated sales days to revitalize consumer demand
As ecommerce sales begin to soften, retailers in the US and China are leaning on shopping events to spur consumer spending.
[eMarketer] YouTube is no longer a mostly mobile platform
US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices.
[eMarketer] US smartphone in-app purchases to pass $40 billion mark this year
US smartphone in-app purchase spending will hit $42.31 billion this year, up 13.0% over 2021. Growth will slow to the single digits over the next few years, and spending will pass the $50 billion mark in 2025.
[eMarketer] Podcast listener diversity nearly matches the US population
The racial breakdown of monthly podcast listeners is almost identical to the spread of the US population, according to new Edison Research data.
[eMarketer] The luxury retail market shows no signs of fading
US consumer spending on luxury retail shows no sign of slowing, even as inflation and price increases cause many shoppers to trade down and cut back on discretionary purchases.
[eMarketer] Twitter sees gentle downward flight in US users but ad revenues rise
Despite Elon Musk's tumultuous Twitter takeover—which is now temporarily on hold, per Musk—eMarketer doesnt project any major changes in user count associated with executive leadership changes at this time.
[eMarketer] US executives spot potential risks in AI
In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk.
[eMarketer] Spotify is the digital audio platform of choice in the US
About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021.
[eMarketer] TikTok to surpass YouTube in US
Time spent scrolling through TikTok has been growing fast, and the app is notorious for pulling users in.
[eMarketer] Ecommerce isn't the saving grace Meta needs
Still, the massive user bases of Meta’s social networks are seen as an ecommerce advantage.
[eMarketer] Over a third of US Netflix users don’t pay full price, if at all
The majority, or63%, pay full cost, while 14% share the fee with other users. Netflix’s challenge is to figure out how to get freeloaders to pay their dues.
[eMarketer] Has TV ad spending hit its peak in the US?
This figure will not surpass $68 billion again for the next four years, with TV ad spend dropping to $64.94 billion in 2026 as its share of total media ad spend decreases as well.
[eMarketer] How retail can drive adoption of augmented reality
Only 3% of US adults used AR regularly while shopping, although another 10% used it occasionally, according to a February 2022 Insider Intelligence survey conducted by Bizrate Insights.
[eMarketer] TikTok’s ad revenues climb as it gains on major digital ad players
The app’s ad revenues will settle into a double-digit growth trajectory starting next year and top $11 billion in 2024.
Italian flour companies launch campaign to promote premium organic flours
ITALMOPA, the Italian Association of Millers, established in 1958 and with more than 80 flour companies from across Italy, has launched an ambitious initiative to promote exports of organic soft wheat and durum wheat flour and semolina.
[eMarketer] Cryptocurrency is most popular among higher earners
Gender plays a role as well—half of millennial men hold these digital currencies, while only one-fifth of women in that age group do so.
[eMarketer] Amazon will capture nearly 40% of the US ecommerce market in 2022
Altogether, the next 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the ecommerce pie going to everybody else.
[eMarketer] US in-store card users will be more than 90% of population by 2023
US in-store payment card users will represent 91.0% of the population by 2023, with 68.6% being debit card users, 60.2% being credit card users, and 17.1% being prepaid card users.
86 percent of consumers will leave a brand they trusted after only two poor customer experiences, study
Emplifi, the unified customer experience platform, has released its “11 key things consumers expect from their brand experiences today,” a new report offering deep insights into customer expectations for B2C brand experiences.
[eMarketer] YouTube is the number one US app for shorter videos
Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long
[eMarketer] Luxury products US shoppers buy in-store
Across almost all product categories, US luxury shoppers are far more likely to make purchases in-store than online. Physical retail has the widest lead in the food and beverage category, followed by watches and jewelry.
[eMarketer] Where to reach livestream viewers on social media
Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform.
Gray TV expands its Atlanta Media investments with purchase of Telemundo Atlanta
The purchase also includes sister company, Surge Digital Media, a full-service, boutique digital agency that excels at multi-cultural, multi-lingual marketing and video production.
[eMarketer] Social networks that have excelled at holding users’ attention
TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app.
[eMarketer] Swelling returns force retailers to rethink the shopping experience
US consumers are on track to return more than $761 billion in goods purchased in 2021, per a survey from the National Retail Federation (NRF) and Appriss Retail.
Yieldmo expands into UK market with new senior appointment
Stephen will spearhead developing and executing the company’s local strategy, as well as acquiring new clients. The move signals the company’s commitment to international expansion, especially in the UK market.
[eMarketer] Marketers increasingly turn to TikTok for influencer marketing
US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay.
Dept acquires US data company Raybeam
Data science and software engineering agency Raybeam has joined Dept, one of the fastest-growing digital agencies in the world.
[eMarketer] Ethical AI movement aims for more accountability to decrease algorithmic bias
Employers must now also tell job applicants living in New York when AI plays a role in getting hired or promoted.
[eMarketer] Direct-to-consumer brands diversify consumer experience to disrupt the retail industry
According to eMarketer’s forecast, US direct-to-consumer (D2C) ecommerce sales will reach $151.20 billion in 2022, an increase of 16.9% compared to this year.
Amazon announces wind and solar energy projects in Germany, Italy, Spain and UK
The projects will supply renewable energy for Amazon’s corporate offices, fulfillment centers, and Amazon Web Services (AWS) data centers that support millions of customers globally.
BP and Schneider Electric collaborate on low carbon energy solutions to help customers decarbonize
Under the terms of the MoU, BP and Schneider Electric intend to combine skills and capabilities to define and scale integrated energy solutions for cities and commercial and industrial customers in hard to abate sectors, such as high emission transportation and heavy industry.
[eMarketer] Amazon dominates the fast-emerging retail media ad market
Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.
World Out of Home Organization adds seven new members from main global markets
The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK.
[eMarketer] Nielsen announces major changes to improve TV audience measurement
Nielsen has announced that it would overhaul its measurement process to focus on providing audience estimates based on individual ads rather than overall commercial minutes.
[Vacancy] Outbrain is looking for a Programmatic Partnerships Manager
Outbrain is directly looking for a Programmatic Partnerships Manager
[eMarketer] US leads in health tech funding
While the US is spending much more than its counterparts, they’re catching up: Since 2016, the UK’s health tech investment grew ninefold from $420 million, while US investment grew 3.4 times.
[eMarketer] Connected TV catches attention of US population
Ad-free services like Netflix and Amazon Prime Video remain streaming juggernaut.
Digital marketing company Creative Realities extends partnership with automotive manufacturing firm into Canada
Creative Realities, Inc., a provider of digital marketing solutions, is expanding its collaboration with one of the world's largest automakers with 15 automotive brands in 130 countries.
[emarketer] Google, Facebook and Amazon to earn $211.20 billion in US digital ad spending
Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.
[eMarketer] The place and space of fintechs in the metaserve
Facebook’s rebranding as a metaverse innovator opens up opportunities for firms looking to embed fintech solutions into this next iteration of the digital realm.
[eMarketer] China's ecommerce channel ad spending to double that of US in 2021
As retail ecommerce sales in China are expected to reach $2.564 trillion in 2021 and continue to grow by double digits through 2023, advertisers will increasingly shift their attention to the vast potential of that market.
[eMarketer] Hulu trailblazes in ad revenues among Connected TV players
Hulu's share of the CTV video market has been gradually falling since 2017 as newer competitors draw some of the company's ad dollars
[eMarketer] The nexus between user trust in social media platforms and engagement with ads
Building user trust is critical for social platforms and their advertisers; it affects how users feel on social media sites and may also impact whether users want to engage with ads there.
[eMarketer] Facebook is the most popular US social media platform
Despite mounting controversies, Facebook remains the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week.
ViacomCBS and Altice USA renew distribution agreement
The deal also provides Altice USA with rights to ViacomCBS’ suite of streaming services, including Paramount+, SHOWTIME® OTT, Pluto TV, BET+ and Noggin.
[eMarketer] Fintech adoption in US on a meteoric rise
The percentage of US consumers using technology to manage their finances jumped from 58% last year to 88% this year, per a Plaid survey. The online survey was conducted from July 6-20, 2021 among 2,000 US adults.
[eMarketer] US retail mcommerce sales shift to smartphones
In 2021, smartphone mcommerce will generate $295.41 billion in US sales, equaling 82.2% of total retail mcommerce sales.
[eMarketer] Mobile advertising is still king
Mobile advertising is by far the preferred destination for digital ad spending in the US, just as it is everywhere else. However, mobile’s ever-accelerating domination of the digital ad market appears to finally be leveling off.
YouTube to generate over $280 million in revenue in 2021 from US premium subscribers
YouTube Premium is starting to generate sustainable revenues from its paid ad-free subscription services. It took more than six years since relaunch to see significant growth.
[eMarketer] US businesses explore innovative payment options post pandemic
US B2B payments declined slightly faster than expected in 2020 at -7.1% as opposed to -4.9% for an actual sales value of $25.539 trillion in 2020.
[eMarketer] The number of US paid digital audio subscribers on an upward trajectory
The number of paid digital audio subscribers in the US is set to reach 121.9 million this year, up 11% over 2020's total according to a forecast by eMarketer.
[eMarketer] How telehealth is shaping modern medicine
Telehealth gave millions of US adults access to care services in 2020.
[eMarketer] Amazon commands lion’s share of US retail ecommerce sales
eMarketer estimates Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.
[eMarketer] US telecoms bet on 5G to grow market share
Despite the billions telecoms have spent in infrastructure investment and several years of dogged advertising, most US consumers are still unaware of the benefits of 5G.
[eMarketer] LinkedIn commands a third of US B2B digital display ad revenue
Currently LinkedIn makes up the largest share of US B2B display ad spending in 2021 with 32.2% of the $5.09 billion.
[eMarketer] US news outlet shift to subscription model in revenue diversification drive
The recent announcement by American media outlet USA Today that it is moving to subscription model for many of its stories is the latest indication of the growing focus by major news outlet to transition to digital media.
[eMarketer] Social commerce in US exceeds $30 billion, China still king
Social commerce sales in the US have been on an upward trajectory, and are estimated to reach $36.62 billion in 2021, marking a 35.8 per cent growth.
[eMarketer] Livestreaming e commerce takes shape in US
Taobao, an ecommerce site and app that is part of China-based Alibaba, pioneered livestreaming ecommerce with the 2018 launch of Taobao Live, where charismatic hosts sell a raft of products to large audiences watching online.
[eMarketer] Target US ecommerce sales to hit $18 billion this year
American retail corporation Target has defied odds to post phenomenal ecommerce growth. This year, its US ecommerce sales will hit $18.64 billion, almost as much as all its US ecommerce sales from 2016 to 2019 combined according to eMarketer.
[eMarketer] Pandemic redefines future of banking in US
The shift by US customers from visiting banking halls to use of mobile apps during coronavirus pandemic may create a new way of banking with majority of customers saying they would maintain that habit post Covid.
[eMarketer] Digital media consumption on unprecedented growth in US
The average time a US adult spends on various media platforms has been on unprecedented rise in recent years, particularly at the height of the pandemic.
[eMarketer] Proximity mobile payments redefine transactions
As the pandemic-induced social distancing and sanitizing measures drive everyday interactions, consumers are embracing contactless payments for both online and offline platforms.
[eMarketer] US TV advertisers’ upfront commitments to reach nearly $20 billion this season
At the height of the COVID-19 pandemic, US TV advertisers cancelled $3 billion of their upfront commitment around June as quoted by Media Dynamics as the pandemic ravaged economies.
[eMarketer] US telecoms dump media businesses for 5G
In what points to the next frontier for competition and battle for customers, US telecoms are pivoting from traditional media business to investment in expanding their 5G network foothold.
[eMarketer] TikTok will have more Gen Z users in the US than Instagram by end of 2021
By the end of this year, TikTok will have a larger number of Gen Z users in the US than that of Instagram. And it will surpass Snapchat in terms of total users by 2023.
[eMarketer] Tiktok to overtake Instragram and Snapchat as platform of choice among US Gen Zers
Social media platform has TikTok been on an upward trajectory in terms of user base having recorded phenomenal growth in 2019 and 2020.
Private equity group Apollo acquires Verizon Media
Verizon will continue to own a 10% stake in the business and the current CEO Guru Gowrappan will continue to lead it.
[Marketing Week] Bob Koigi: Content is king
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
[eMarketer] Proximity mobile payment user base in US to surpass 100 million this year
Proximity mobile payment user base in the US will surpass 100 million this year. This is according to new data from eMarketer.
[eMarketer] The rise and rise of contactless payments
Covid-19 pandemic has not only shifted consumers’ shopping behaviours but also altered their modes of payment for goods and services.
[eMarketer] Amazon dominates US eCommerce
Amazon’s US ecommerce sales will grow by 15.3% this year to $367.19 billion after a meteoric 44.1% rise in sales during 2020.
[eMarketer] Connected TV has become a frontrunner in digital advertising
Investment in Connected TV, CTV, in US rose by 40.6 per cent year on year in 2020 to reach over 9 billion with this growth expected to be sustained this year to hit $13.41 billion.
Marketing automation company Marvia opens North American headquarters in Portland, Oregon
Marvia, the software-as-a-service(SaaS) platform that specializes in solutions for local marketing automation is one of the fastest-growing Dutch MarTech players.
VICE Media Group Names Van Scott as Vice President of US Corporate Communications
Scott, who joins from ABC News, will be responsible for leading VICE Media Group’s US communications strategy across the organization’s entire portfolio.
Markerters embrace new content production plans amid COVID-19, Dentsu report
To inform the report, Dentsu conducted a survey across 200 marketing decision-makers in the UK and US to understand the current Marketing climate and how the pandemic had contributed to its changes.
Havas Media Group appoints Meghan Grant as Chief Strategy Officer for North America
Based in New York, Grant will report directly to Global CEO Peter Mears and serve on Havas Media’s North American executive leadership team.
[eMarketer] Paypal outlines global growth strategy
Global payment behemoth Paypal has announced a raft of strategies it intends to roll out as it seeks to grow its foothold in US and worldwide.
[eMarketer] 5G network redefines payments and mobile commerce
Despite being in its early stages of adoption, the 5G network is promising to revolutionize the retail industry as retailers invests in the network.
[eMarketer] Pluto TV and the disruptive advertising business model
As consumers’ media consumption trends shift and the digital space continue to evolve, the advertising space is increasingly adapting to these market changes.
[eMarketer] US consumers’ digital spending boosts Amazon’s e-commerce and ad businesses
Besides growing its online business by double digits, the e-commerce giant also recorded a growth in advertising business by 52.5 per cent.
Dept acquires software consultancy firm Devetry
Devetry, a software consultancy that provides technology solutions ranging from organizational strategy to custom software development, has announced it has joined global digital agency Dept.
[eMarketer] Netflix, Disney and YouTube are the largest recipients of US OTT subscription revenues
Netflix, Disney, and YouTube are the largest recipients of US OTT subscription revenues. In 2021, just under a third (30.8%) of all US OTT subscription revenues will go to Netflix.
Mediahuis Ventures invests in AI coaching startup BUNCH
Mediahuis Ventures, the venture capital arm of European media group Mediahuis, is investing in BUNCH, a New York and Berlin based AI coaching startup.
[eMarketer] Ad agencies grapple with pandemic-induced job losses
January was one of the worst months in recent years for ad agencies having seen 4800 job cuts, leaving the industry with 186,000 jobs. This marked the agencies’ worst point since 2014.
[eMarketer] Grocery purchases go digital in the wake of pandemic
Food and beverage category recorded the highest online commerce growth in the USA in 2020 in the wake of COVID-19 according to a report by eMarketer.
[eMarketer] Digital content consumption trends
As news consumption trends evolve and consumers get exposed to an array of platforms that offering both free and premium content, debate has been varied on which model appeals most to consumers.
EU imports from US declined by 13% in 2020 against 5.6% increase from China
For the first time in history, China overtook the US in 2020 as the Euro Area's (EA) top trading partner.
[eMarketer] 5G wireless to experience a boom in 2021
Even as a sizeable population of US citizens embrace the 5G network hundreds of millions are still not accessing the technology.
[eMarketer] Digital audio took a huge hit in user engagement in 2020
Early when the coronavirus pandemic started, digital audio took a huge hit in user engagement and in the amount of time listeners were spending with the medium.
[eMarketer] US TV viewership declined by roughly 10 million in 2020
TV viewership in the United States declined by roughly 10 million, and 2020 ended up with 20 million fewer adults watching TV. This is according to new data from eMarketer.
[eMarketer] US adults spent an average of 7 hours, 50 minutes per day with digital media in 2020
A pandemic-disrupted 2020 led to even more time spent with digital media than anticipated. Data from eMarketer shows that US adults spent an average of 7 hours, 50 minutes (7:50) per day with digital last year.
[eMarketer] Ban social media bullies for good, half of US adults say
As companies continue to introduce new ways to handle bullies, over half of US adults have expressed their opinions on the subject insisting that bullies should be dealt with once and for all.
[eMarketer] Amazon's worldwide ecommerce sales to grow by nearly 12% to $532.20 billion in 2021
In 2021, Amazon's worldwide ecommerce sales will grow by nearly 12% to $532.20 billion. That gives it a 12.1% share of the global ecommerce market.
[eMarketer] Only 5% of remote employees in the US want to go back into the workplace full-time
Only 5% of remote employees want to go back into the workplace full-time, which could make for some fairly deserted office spaces.
[eMarketer] US adults spent 1 hour more per day on digital activities in 2020
Amid the Covid-19 pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019 according to eMarketer’s latest time spent forecast from Insider Intelligence.
[eMarketer] Smartphones lead in consumption of digital media among US adults
In the wake of the novel coronavirus, US adults spent an extra hour daily across all devices compared to what they did in 2019, the highest jump since 2020 according to the latest forecast by eMarketer.
[eMarketer] Programmatic digital display advertising is having an identity crisis
Advertisers, publishers, and their partners are now confronting changes to the infrastructure of platforms and devices that will have significant effects on how they do business.
[eMarketer] Social media most likely to experience brand risk incidents in 2021
Social media is most likely to experience brand risk incidents in the next 12 months—second only to programmatic advertising.
[eMarketer] Tracking the US programmatic CTV video ad spend
US advertisers spent an extra $1.16 billion on programmatic connected TV video ads in 2020 from what they spent in 2019, with that spend expect to grow to $2.37 billion in 2021.
[eMarketer] The future of corporate events is hybrid
Rapid-fire event cancellation notices and invites to (poorly produced) virtual events littered the inboxes of B2B audiences at the start of the pandemic.
[eMarketer] Influencer marketing in US
Despite a number of US marketers slashing spending on influencer marketing due to the devastating effects of COVID-19, there has been a marked interest in working with influencers.
Join the Marketing Report Group on LinkedIn!
ADVERTISEMENT.
ADVERTISEMENT.
Columns.
[Marketing Week] Bob Koigi: Marketing talent crisis slams the brakes on growth
In what is creating jitters in the marketing industry, close to half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent.
More Columns