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[eMarketer] US retailers and brands shift manufacturing away from China
11-11-2022 | 12:08:29
Nineteen percent of US companies cut their investment in China this year, a marked increase from 10% last year, per the American Chamber of Commerce in Shanghai
[eMarketer] TikTok restructures its US operation to weather the advertising storm
10-11-2022 | 13:39:37
Despite its platform’s overwhelming popularity with many internet users—particularly Gen Z—TikTok is reorganizing.
[eMarketer] PayPal deepens US in-store push with new Zettle device
12-10-2022 | 17:48:57
PayPal rolled out the PayPal Zettle Terminal in the US after an EU launch last year, per a press release. PayPal already offers Zettle’s card reader solution in the US.
[eMarketer] Social commerce to surpass 100 million US buyers
06-10-2022 | 15:47:32
This year, 102.6 million people will buy via social platforms in the US. That’s up just 5.9% from last year, following double-digit growth that’s persisted since we began tracking this metric, in 2016.
[eMarketer] LinkedIn will capture nearly 25% of US B2B ad spending by 2024
20-09-2022 | 12:00:00
US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly 25% of all B2B digital ad dollars spent in the US.
[eMarketer] The state of US household spending
12-09-2022 | 12:00:00
As of August, 65% of US adults said they’d spent more on groceries and less on experiences in the past six months. Meanwhile, 59% agreed they’d spent less on experiences such as travel and dining out.
[eMarketer] Layoffs at Snap could compromise its AR aspirations
02-09-2022 | 11:15:00
Snap’s layoffs are a precursor to a wider restructuring plan. CEO Evan Spiegel indicated in May that the company would cut back on recruiting and “find significant cost reductions.”
[eMarketer] US marketing technology set to surpass $20 billion for the first time ever
01-09-2022 | 12:29:25
Companies are spending on technology that will allow them to gather and store their own data, access information to make decisions, and act as needed.
[eMarketer] A rapidly surging market for US digital retail media
18-08-2022 | 14:40:24
US digital retail media ad spending will reach $61.15 billion by the end of our forecast period in 2024.
[eMarketer] How US brands leverage content creators
16-08-2022 | 11:45:00
Content creators offer brands the opportunity to advertise in an inexpensive, targeted, and authentic way on social media.
EssenceMediacom names Jill Kelly as U.S. CEO
16-08-2022 | 11:15:00
MediaCom’s U.S. current CEO, Sasha Savic, who has been in the role for the last ten years, has been promoted to EssenceMediacom’s Global Chief Innovation Officer, wherein he will be responsible for future-proofing the agency by identifying opportunities that bring together its products and services for clients across the globe.
[eMarketer] Consumers trust YouTube most for finding, purchasing products
03-08-2022 | 16:00:00
That trust goes farther on YouTube in terms of driving sales. Some 45% of consumers are at least somewhat likely to shell out for a product via the video platform, 2 percentage points higher than for Facebook.
[eMarketer] Nearly a third of US population has never heard of the metaverse
26-07-2022 | 14:06:01
Around one-quarter of people in the US ages 13 to 34 are fans of the metaverse. But for every person who gives it a thumbs-up, there are about two in that age group who dislike or have never heard of the concept.
75% of UK and US Consumers uncomfortable purchasing from brands with poor data ethics, survey
21-07-2022 | 08:24:13
The consumer data underscores a trend of decreasing consumer trust with targeted advertising.
[eMarketer] Gaming’s popularity offers marketing opportunities for US brands
21-07-2022 | 08:05:54
Brands are looking to gaming as another way to draw new consumers, especially younger ones. There is big money in mobile gaming, particularly, and the industry is bringing changes to marketing and brand engagement.
[eMarketer] Smart TVs are the most popular CTV devices in the US
18-07-2022 | 12:00:00
Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.
[eMarketer] TikTok abandons plans to bring livestream ecommerce to the US
07-07-2022 | 12:40:00
TikTok has scrapped plans to bring its live ecommerce initiative to the US and other European markets after a failed UK pilot, per the Financial Times.
[eMarketer] Digital audio takes up an increasing share of US digital media time
23-06-2022 | 09:02:35
Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth.
[eMarketer] Retailers bet on dedicated sales days to revitalize consumer demand
17-06-2022 | 09:48:53
As ecommerce sales begin to soften, retailers in the US and China are leaning on shopping events to spur consumer spending.
[eMarketer] YouTube is no longer a mostly mobile platform
09-06-2022 | 09:19:13
US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices.
[eMarketer] US smartphone in-app purchases to pass $40 billion mark this year
02-06-2022 | 11:00:00
US smartphone in-app purchase spending will hit $42.31 billion this year, up 13.0% over 2021. Growth will slow to the single digits over the next few years, and spending will pass the $50 billion mark in 2025.
[eMarketer] Podcast listener diversity nearly matches the US population
24-05-2022 | 08:51:45
The racial breakdown of monthly podcast listeners is almost identical to the spread of the US population, according to new Edison Research data.
[eMarketer] The luxury retail market shows no signs of fading
23-05-2022 | 08:39:06
US consumer spending on luxury retail shows no sign of slowing, even as inflation and price increases cause many shoppers to trade down and cut back on discretionary purchases.
[eMarketer] Twitter sees gentle downward flight in US users but ad revenues rise
17-05-2022 | 08:05:00
Despite Elon Musk's tumultuous Twitter takeover—which is now temporarily on hold, per Musk—eMarketer doesnt project any major changes in user count associated with executive leadership changes at this time.
[eMarketer] US executives spot potential risks in AI
16-05-2022 | 07:18:22
In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk.
[eMarketer] Spotify is the digital audio platform of choice in the US
12-05-2022 | 12:03:21
About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021.
[eMarketer] TikTok to surpass YouTube in US
11-05-2022 | 08:58:07
Time spent scrolling through TikTok has been growing fast, and the app is notorious for pulling users in.
[eMarketer] Ecommerce isn't the saving grace Meta needs
06-05-2022 | 08:01:16
Still, the massive user bases of Meta’s social networks are seen as an ecommerce advantage.
[eMarketer] Over a third of US Netflix users don’t pay full price, if at all
03-05-2022 | 08:22:58
The majority, or63%, pay full cost, while 14% share the fee with other users. Netflix’s challenge is to figure out how to get freeloaders to pay their dues.
[eMarketer] Has TV ad spending hit its peak in the US?
14-04-2022 | 08:15:49
This figure will not surpass $68 billion again for the next four years, with TV ad spend dropping to $64.94 billion in 2026 as its share of total media ad spend decreases as well.
[eMarketer] How retail can drive adoption of augmented reality
12-04-2022 | 09:23:00
Only 3% of US adults used AR regularly while shopping, although another 10% used it occasionally, according to a February 2022 Insider Intelligence survey conducted by Bizrate Insights.
[eMarketer] TikTok’s ad revenues climb as it gains on major digital ad players
11-04-2022 | 08:35:42
The app’s ad revenues will settle into a double-digit growth trajectory starting next year and top $11 billion in 2024.
Italian flour companies launch campaign to promote premium organic flours
07-04-2022 | 12:13:00
ITALMOPA, the Italian Association of Millers, established in 1958 and with more than 80 flour companies from across Italy, has launched an ambitious initiative to promote exports of organic soft wheat and durum wheat flour and semolina.
[eMarketer] Cryptocurrency is most popular among higher earners
25-03-2022 | 07:42:12
Gender plays a role as well—half of millennial men hold these digital currencies, while only one-fifth of women in that age group do so.
[eMarketer] Amazon will capture nearly 40% of the US ecommerce market in 2022
24-03-2022 | 07:02:25
Altogether, the next 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the ecommerce pie going to everybody else.
[eMarketer] US in-store card users will be more than 90% of population by 2023
18-03-2022 | 06:20:04
US in-store payment card users will represent 91.0% of the population by 2023, with 68.6% being debit card users, 60.2% being credit card users, and 17.1% being prepaid card users.
 86 percent of consumers will leave a brand they trusted after only two poor customer experiences, study
09-03-2022 | 07:38:55
Emplifi, the unified customer experience platform, has released its “11 key things consumers expect from their brand experiences today,” a new report offering deep insights into customer expectations for B2C brand experiences.
[eMarketer] YouTube is the number one US app for shorter videos
25-02-2022 | 07:47:33
Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long
[eMarketer] Luxury products US shoppers buy in-store
18-02-2022 | 08:56:00
Across almost all product categories, US luxury shoppers are far more likely to make purchases in-store than online. Physical retail has the widest lead in the food and beverage category, followed by watches and jewelry.
[eMarketer] Where to reach livestream viewers on social media
15-02-2022 | 16:20:00
Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform.
Gray TV expands its Atlanta Media investments with purchase of Telemundo Atlanta
07-02-2022 | 10:06:00
 The purchase also includes sister company, Surge Digital Media, a full-service, boutique digital agency that excels at multi-cultural, multi-lingual marketing and video production.
[eMarketer] Social networks that have excelled at holding users’ attention
02-02-2022 | 06:46:38
TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app.
[eMarketer] Swelling returns force retailers to rethink the shopping experience
28-01-2022 | 07:59:05
US consumers are on track to return more than $761 billion in goods purchased in 2021, per a survey from the National Retail Federation (NRF) and Appriss Retail.
Yieldmo expands into UK market with new senior appointment
25-01-2022 | 07:09:31
Stephen will spearhead developing and executing the company’s local strategy, as well as acquiring new clients. The move signals the company’s commitment to international expansion, especially in the UK market.
[eMarketer] Marketers increasingly turn to TikTok for influencer marketing
20-01-2022 | 06:51:06
US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay.
Dept acquires US data company Raybeam
13-01-2022 | 08:02:43
Data science and software engineering agency Raybeam has joined Dept, one of the fastest-growing digital agencies in the world.
[eMarketer] Ethical AI movement aims for more accountability to decrease algorithmic bias
14-12-2021 | 12:45:00
Employers must now also tell job applicants living in New York when AI plays a role in getting hired or promoted.
[eMarketer] Direct-to-consumer brands diversify consumer experience to disrupt the retail industry
10-12-2021 | 07:06:00
According to eMarketer’s forecast, US direct-to-consumer (D2C) ecommerce sales will reach $151.20 billion in 2022, an increase of 16.9% compared to this year.
Amazon announces wind and solar energy projects in Germany, Italy, Spain and UK
01-12-2021 | 14:10:21
The projects will supply renewable energy for Amazon’s corporate offices, fulfillment centers, and Amazon Web Services (AWS) data centers that support millions of customers globally.
BP and Schneider Electric collaborate on low carbon energy solutions to help customers decarbonize
30-11-2021 | 15:12:51
Under the terms of the MoU, BP and Schneider Electric intend to combine skills and capabilities to define and scale integrated energy solutions for cities and commercial and industrial customers in hard to abate sectors, such as high emission transportation and heavy industry.
[eMarketer] Amazon dominates the fast-emerging retail media ad market
26-11-2021 | 11:48:17
Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.
World Out of Home Organization adds seven new members from main global markets
25-11-2021 | 14:23:17
The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK.
[eMarketer] Nielsen announces major changes to improve TV audience measurement
24-11-2021 | 15:02:54
Nielsen has announced that it would overhaul its measurement process to focus on providing audience estimates based on individual ads rather than overall commercial minutes.
[Vacancy] Outbrain is looking for a Programmatic Partnerships Manager
24-11-2021 | 13:27:00
Outbrain is directly looking for a Programmatic Partnerships Manager
[eMarketer] US leads in health tech funding
22-11-2021 | 14:51:55
While the US is spending much more than its counterparts, they’re catching up: Since 2016, the UK’s health tech investment grew ninefold from $420 million, while US investment grew 3.4 times.
[eMarketer] Connected TV catches attention of US population
20-11-2021 | 12:15:41
Ad-free services like Netflix and Amazon Prime Video remain streaming juggernaut.
Digital marketing company Creative Realities extends partnership with automotive manufacturing firm into Canada
19-11-2021 | 12:37:25
Creative Realities, Inc., a provider of digital marketing solutions, is expanding its collaboration with one of the world's largest automakers with 15 automotive brands in 130 countries.
[emarketer] Google, Facebook and Amazon to earn  $211.20 billion in US digital ad spending
10-11-2021 | 13:05:13
Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.
[eMarketer] The place and space of fintechs in the metaserve
02-11-2021 | 12:27:23
Facebook’s rebranding as a metaverse innovator opens up opportunities for firms looking to embed fintech solutions into this next iteration of the digital realm.
[eMarketer] China's ecommerce channel ad spending to double that of US in 2021
29-10-2021 | 14:18:14
As retail ecommerce sales in China are expected to reach $2.564 trillion in 2021 and continue to grow by double digits through 2023, advertisers will increasingly shift their attention to the vast potential of that market.
[eMarketer] Hulu trailblazes in ad revenues among Connected TV players
28-10-2021 | 13:12:31
Hulu's share of the CTV video market has been gradually falling since 2017 as newer competitors draw some of the company's ad dollars
[eMarketer] The nexus between user trust in social media platforms and engagement with ads
27-10-2021 | 13:33:26
Building user trust is critical for social platforms and their advertisers; it affects how users feel on social media sites and may also impact whether users want to engage with ads there.
[eMarketer] Facebook is the most popular US social media platform
26-10-2021 | 09:15:00
Despite mounting controversies, Facebook remains the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week.
ViacomCBS and Altice USA renew distribution agreement
20-10-2021 | 16:18:29
The deal also provides Altice USA with rights to ViacomCBS’ suite of streaming services, including Paramount+, SHOWTIME® OTT, Pluto TV, BET+ and Noggin.
 [eMarketer] Fintech adoption in US on a meteoric rise
18-10-2021 | 12:30:00
The percentage of US consumers using technology to manage their finances jumped from 58% last year to 88% this year, per a Plaid survey. The online survey was conducted from July 6-20, 2021 among 2,000 US adults.
[eMarketer] US retail mcommerce sales shift to smartphones
11-10-2021 | 13:15:00
In 2021, smartphone mcommerce will generate $295.41 billion in US sales, equaling 82.2% of total retail mcommerce sales.
[eMarketer] Mobile advertising is still king
01-10-2021 | 14:00:00
Mobile advertising is by far the preferred destination for digital ad spending in the US, just as it is everywhere else. However, mobile’s ever-accelerating domination of the digital ad market appears to finally be leveling off.
YouTube to generate over $280 million in revenue in 2021 from US premium subscribers
22-09-2021 | 17:30:00
YouTube Premium is starting to generate sustainable revenues from its paid ad-free subscription services. It took more than six years since relaunch to see significant growth.
[eMarketer] US businesses explore innovative payment options post pandemic
08-09-2021 | 16:20:03
US B2B payments declined slightly faster than expected in 2020 at -7.1% as opposed to -4.9% for an actual sales value of $25.539 trillion in 2020.
[eMarketer] The number of US paid digital audio subscribers on an upward trajectory
02-09-2021 | 17:04:29
The number of paid digital audio subscribers in the US is set to reach 121.9 million this year, up 11% over 2020's total according to a forecast by eMarketer.
[eMarketer] How telehealth is shaping modern medicine
13-08-2021 | 16:08:00
Telehealth gave millions of US adults access to care services in 2020.
[eMarketer] Amazon commands lion’s share of US retail ecommerce sales
12-08-2021 | 16:29:31
eMarketer estimates Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.
[eMarketer] US telecoms bet on 5G to grow market share
11-08-2021 | 15:55:00
Despite the billions telecoms have spent in infrastructure investment and several years of dogged advertising, most US consumers are still unaware of the benefits of 5G.
[eMarketer] LinkedIn commands a third of US B2B digital display ad revenue
04-08-2021 | 14:25:00
Currently LinkedIn makes up the largest share of US B2B display ad spending in 2021 with 32.2% of the $5.09 billion.
[eMarketer] US news outlet shift to subscription model in revenue diversification drive
08-07-2021 | 16:55:43
The recent announcement by American media outlet USA Today that it is moving to subscription model for many of its stories is the latest indication of the growing focus by major news outlet to transition to digital media.
[eMarketer] Social commerce in US exceeds $30 billion, China still king
07-07-2021 | 14:24:59
Social commerce sales in the US have been on an upward trajectory, and are estimated to reach $36.62 billion in 2021, marking a 35.8 per cent growth.
[eMarketer] Livestreaming e commerce takes shape in US
29-06-2021 | 12:00:00
Taobao, an ecommerce site and app that is part of China-based Alibaba, pioneered livestreaming ecommerce with the 2018 launch of Taobao Live, where charismatic hosts sell a raft of products to large audiences watching online.
[eMarketer] Target US ecommerce sales to hit $18 billion this year
23-06-2021 | 12:30:00
American retail corporation Target has defied odds to post phenomenal ecommerce growth. This year, its US ecommerce sales will hit $18.64 billion, almost as much as all its US ecommerce sales from 2016 to 2019 combined according to eMarketer.
[eMarketer] Pandemic redefines future of banking in US
11-06-2021 | 12:24:51
The shift by US customers from visiting banking halls to use of mobile apps during coronavirus pandemic may create a new way of banking with majority of customers saying they would maintain that habit post Covid.
[eMarketer] Digital media consumption on unprecedented growth in US
09-06-2021 | 13:30:00
The average time a US adult spends on various media platforms has been on unprecedented rise in recent years, particularly at the height of the pandemic.
[eMarketer] Proximity mobile payments redefine transactions
26-05-2021 | 19:36:45
As the pandemic-induced social distancing and sanitizing measures drive everyday interactions, consumers are embracing contactless payments for both online and offline platforms.
[eMarketer] US TV advertisers’ upfront commitments to reach nearly $20 billion this season
25-05-2021 | 16:30:00
At the height of the COVID-19 pandemic, US TV advertisers cancelled $3 billion of their upfront commitment around June as quoted by Media Dynamics as the pandemic ravaged economies.
[eMarketer] US telecoms dump media businesses for 5G
19-05-2021 | 15:56:43
In what points to the next frontier for competition and battle for customers, US telecoms are pivoting from traditional media business to investment in expanding their 5G network foothold.
[eMarketer] TikTok will have more Gen Z users in the US than Instagram by end of 2021
13-05-2021 | 14:57:00
By the end of this year, TikTok will have a larger number of Gen Z users in the US than that of Instagram. And it will surpass Snapchat in terms of total users by 2023.
[eMarketer] Tiktok to overtake Instragram and Snapchat as platform of choice among US Gen Zers
11-05-2021 | 16:00:00
Social media platform has TikTok been on an upward trajectory in terms of user base having recorded phenomenal growth in 2019 and 2020.
Private equity group Apollo acquires Verizon Media
11-05-2021 | 13:34:06
Verizon will continue to own a 10% stake in the business and the current CEO Guru Gowrappan will continue to lead it.
[Marketing Week] Bob Koigi: Content is king
11-05-2021 | 10:39:00
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
[eMarketer] Proximity mobile payment user base in US to surpass 100 million this year
10-05-2021 | 08:20:14
Proximity mobile payment user base in the US will surpass 100 million this year. This is according to new data from eMarketer. 
[eMarketer] The rise and rise of contactless payments
07-05-2021 | 15:13:41
Covid-19 pandemic has not only shifted consumers’ shopping behaviours but also altered their modes of payment for goods and services.
[eMarketer] Amazon dominates US eCommerce
06-05-2021 | 11:08:05
Amazon’s US ecommerce sales will grow by 15.3% this year to $367.19 billion after a meteoric 44.1% rise in sales during 2020.
[eMarketer] Connected TV has become a frontrunner in digital advertising
05-05-2021 | 11:39:00
Investment in Connected TV, CTV, in US rose by 40.6 per cent year on year in 2020 to reach over 9 billion with this growth expected to be sustained this year to hit $13.41 billion.
Marketing automation company Marvia opens North American headquarters in Portland, Oregon
04-05-2021 | 14:51:37
Marvia, the software-as-a-service(SaaS) platform that specializes in solutions for local marketing automation is one of the fastest-growing Dutch MarTech players.
VICE Media Group Names Van Scott as Vice President of US Corporate Communications
04-05-2021 | 14:43:37
Scott, who joins from ABC News, will be responsible for leading VICE Media Group’s US communications strategy across the organization’s entire portfolio.
Markerters embrace new content production plans amid COVID-19, Dentsu report
04-05-2021 | 14:39:37
 To inform the report, Dentsu conducted a survey across 200 marketing decision-makers in the UK and US to understand the current Marketing climate and how the pandemic had contributed to its changes.
Havas Media Group appoints Meghan Grant as Chief Strategy Officer for North America
23-04-2021 | 14:28:00
Based in New York, Grant will report directly to Global CEO Peter Mears and serve on Havas Media’s North American executive leadership team.
[eMarketer] Paypal outlines global growth strategy
22-04-2021 | 15:30:27
Global payment behemoth Paypal has announced a raft of strategies it intends to roll out as it seeks to grow its foothold in US and worldwide.
[eMarketer] 5G network redefines payments and mobile commerce
14-04-2021 | 13:53:00
Despite being in its early stages of adoption, the 5G network is promising to revolutionize the retail industry as retailers invests in the network.
[eMarketer] Pluto TV and the disruptive advertising business model
09-04-2021 | 15:50:00
As consumers’ media consumption trends shift and the digital space continue to evolve, the advertising space is increasingly adapting to these market changes.
[eMarketer] US consumers’ digital spending boosts Amazon’s e-commerce and ad businesses
07-04-2021 | 15:09:29
Besides growing its online business by double digits, the e-commerce giant also recorded a growth in advertising business by 52.5 per cent.
Dept acquires software consultancy firm Devetry
19-03-2021 | 15:00:00
Devetry, a software consultancy that provides technology solutions ranging from organizational strategy to custom software development, has announced it has joined global digital agency Dept.
[eMarketer] Netflix, Disney and YouTube are the largest recipients of US OTT subscription revenues
15-03-2021 | 09:52:00
Netflix, Disney, and YouTube are the largest recipients of US OTT subscription revenues. In 2021, just under a third (30.8%) of all US OTT subscription revenues will go to Netflix.
Mediahuis Ventures invests in AI coaching startup BUNCH
10-03-2021 | 14:01:00
Mediahuis Ventures, the venture capital arm of European media group Mediahuis, is investing in BUNCH, a New York and Berlin based  AI coaching startup.
[eMarketer] Ad agencies grapple with pandemic-induced job losses
09-03-2021 | 15:12:10
January was one of the worst months in recent years for ad agencies having seen 4800 job cuts, leaving the industry with 186,000 jobs. This marked the agencies’ worst point since 2014.
[eMarketer] Grocery purchases go digital in the wake of pandemic
05-03-2021 | 15:22:19
Food and beverage category recorded the highest online commerce growth in the USA in 2020 in the wake of COVID-19 according to a report by eMarketer.
[eMarketer] Digital content consumption trends
03-03-2021 | 15:40:39
As news consumption trends evolve and consumers get exposed to an array of platforms that offering both free and premium content, debate has been varied on which model appeals most to consumers.
EU imports from US declined by 13% in 2020 against 5.6% increase from China
01-03-2021 | 21:00:00
For the first time in history, China overtook the US in 2020 as the Euro Area's (EA) top trading partner.
[eMarketer] 5G wireless to experience a boom in 2021
26-02-2021 | 16:42:24
Even as a sizeable population of US citizens embrace the 5G network hundreds of millions are still not accessing the technology.
[eMarketer] Digital audio took a huge hit in user engagement in 2020
22-02-2021 | 07:44:00
Early when the coronavirus pandemic started, digital audio took a huge hit in user engagement and in the amount of time listeners were spending with the medium.
[eMarketer] US TV viewership declined by roughly 10 million in 2020
15-02-2021 | 15:55:59
TV viewership in the United States declined by roughly 10 million, and 2020 ended up with 20 million fewer adults watching TV. This is according to new data from eMarketer.
[eMarketer] US adults spent an average of 7 hours, 50 minutes per day with digital media in 2020
11-02-2021 | 10:07:30
A pandemic-disrupted 2020 led to even more time spent with digital media than anticipated. Data from eMarketer shows that US adults spent an average of 7 hours, 50 minutes (7:50) per day with digital last year.
[eMarketer] Ban social media bullies for good, half of US adults say
10-02-2021 | 15:38:22
As companies continue to introduce new ways to handle bullies, over half of US adults have expressed their opinions on the subject insisting that bullies should be dealt with once and for all.
[eMarketer] Amazon's worldwide ecommerce sales to grow by nearly 12% to $532.20 billion in 2021
08-02-2021 | 13:15:30
In 2021, Amazon's worldwide ecommerce sales will grow by nearly 12% to $532.20 billion. That gives it a 12.1% share of the global ecommerce market.
[eMarketer] Only 5% of remote employees in the US want to go back into the workplace full-time
04-02-2021 | 11:35:50
Only 5% of remote employees want to go back into the workplace full-time, which could make for some fairly deserted office spaces.
[eMarketer] US adults spent 1 hour more per day on digital activities in 2020
01-02-2021 | 11:55:12
Amid the Covid-19 pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019 according to eMarketer’s latest time spent forecast from Insider Intelligence.
[eMarketer] Smartphones lead in consumption of digital media among US adults
27-01-2021 | 14:50:22
In the wake of the novel coronavirus, US adults spent an extra hour daily across all devices compared to what they did in 2019, the highest jump since 2020 according to the latest forecast by eMarketer.
[eMarketer] Programmatic digital display advertising is having an identity crisis
21-01-2021 | 08:21:00
Advertisers, publishers, and their partners are now confronting changes to the infrastructure of platforms and devices that will have significant effects on how they do business.
[eMarketer] Social media most likely to experience brand risk incidents in 2021
18-01-2021 | 07:34:00
Social media is most likely to experience brand risk incidents in the next 12 months—second only to programmatic advertising.
[eMarketer]  Tracking the US programmatic CTV video ad spend
15-01-2021 | 07:35:00
US advertisers spent an extra $1.16 billion on programmatic connected TV video ads in 2020 from what they spent in 2019, with that spend expect to grow to $2.37 billion in 2021.
[eMarketer] The future of corporate events is hybrid
14-01-2021 | 09:00:00
Rapid-fire event cancellation notices and invites to (poorly produced) virtual events littered the inboxes of B2B audiences at the start of the pandemic.
[eMarketer] Influencer marketing in US
13-01-2021 | 13:36:00
Despite a number of US marketers slashing spending on influencer marketing due to the devastating effects of COVID-19, there has been a marked interest in working with influencers.


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