The IPA Effectiveness Culture Monitor defines marketing effectiveness as: "The process of improving business performance from marketing activities, made easier and more impactful by people, technology, and a strong and clear focus."
The Public Relations and Communications Association (PRCA) Ethics Council and the Ethics and Compliance Initiative, ECI, have joined forces to launch a new research project to capture the global state of ethics and compliance in PR and communications.
bp has formed an exclusive consultancy agreement with Quaybridge, a UK-based renewables consultancy with global expertise in offshore wind.
The mentoring scheme aims to reach a broad range of mentees, whether that’s individuals at entry-level or those seeking to progress their careers up to Director level.
The Black British Business Awards and Weber Shandwick unveil project to boost Black business representation in the media
Weber Shandwick will provide £100,000 in pro-bono communications services to five hand-picked Black-owned businesses, giving each business £20,000 worth of consultancy time to accelerate their reach and influence and take their business to the next level.
The Public Relations and Communications Association (PRCA) has welcomed search-first creative agency Rise at Seven as its latest member.
The Institute of Practitioners in Advertising, IPA, has announced that ClickThrough Marketing, CNS Media, DDB Remedy, GottaBe! Marketing, Lavery Rowe, Media Bounty and One Black Bear have been elected into IPA membership at its quarterly council meeting.
Institute of Practitioners in Advertising, IPA, has launched its Media Climate Charter that provides media agencies with the tools and resources, including a new carbon calculator, to support their transition to a zero-carbon future.
As air travel is resurging, Mediabrands is joining forces with ReachTV, the rapidly expanding network available on nearly 2,500 screens at some 90 airports across North America and the United Kingdom.
It forms part of the channel’s wider Creative Diversity plan and will drive forward commitments to deliver Commissioning Diversity Guidelines, the Valuable 500 Commitment, the CDN’s industry-wide commitment to Doubling Disability behind the camera, and the channel’s own commitment to increasing representation on-screen.
Starcom has announced it has been appointed to handle TV media buying for online marketplace, Vinted, since April, in the UK.
Broadcasters Audience Research Board, BARB, the UK television audience measurement currency, has announced that Kantar, the global data, insights and consulting company, has won major contracts to continue to deliver audience measurement that supports the £7.5 billion UK TV industry.
The COVID-19 PR Agency Startup report explores why such a large number of agencies have been started in such a relatively short period of time.
The Mental Health Allies programme will be available to all 10,000 UK staff and aims to reduce the stigma around mental health by encouraging open conversations.
BRiM is powered by a group of the world’s largest advertisers and agency partners, leading members of the Black community and industry diversity, equity and inclusion experts.
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
Since its initial launch in October 2020, Project Body Love has continuously proven to deliver tangible results, with research proving it has, to date, helped bolster female body confidence by a staggering 42%.
To inform the report, Dentsu conducted a survey across 200 marketing decision-makers in the UK and US to understand the current Marketing climate and how the pandemic had contributed to its changes.
As companies seek to grow their footprint and expand their services, they are tapping into mergers and acquisition even as they position themselves to be competitive.
Logitech is directly looking for a Distribution Account Manager - UK/Netherlands
Clarity, a global integrated communications agency recently commended by PRWeek as both Best International Agency, and winner of Specialist Consultancy of the Year, has announced a senior appointment in the London office.
The latest IPA Bellwether survey results point to a further decline in UK marketing budgets in the opening quarter of 2021, as coronavirus lockdown restrictions continued to hinder economic activity.
The Institute of Practitioners in Advertising, IPA, has announced that BBJ&K and Yonder Media have been elected into IPA membership at its quarterly council meeting in March.
The new Committee will work closely alongside Co-Chairs Paul Williamson and Kat Jackson to provide best practice and cutting-edge insights on how marketers can navigate the constantly shifting marketing landscape.
CaaStle, the B2B rental technology platform in the U.S., announced it will expand internationally to power subscription rental services in the United Kingdom.
TBD Media Group is delighted to be releasing the newest entry in its trailblazing 50 Sustainability and Climate Leaders campaign; drawing attention to the companies and leaders working to ensure a sustainable future.
In the newly created positions, Neila and Stacey will lead on and deliver the Nations and Regions focused strategic plans as part of the Creative Diversity strategy.
LME turned to the Manchester division of international digital agency Dept to guide the brand refresh for LME and its events and to develop a centralised solution for managing its portfolio of websites.
More than 80% of UK-based consumers believe the country needs greater emphasis on self-care following the outbreak of Covid-19 – according to a major piece of research conducted by Hearst UK.
Digital Cinema Media (DCM) is expanding its advertising opportunities to cover outdoor cinema across the UK, with the newly expanded outdoor cinema operator HIDEAWAY CINEMA joining its cinema portfolio in 2021.
Following the announcement of “ITV AdVentures Invest,” a Media for Equity initiative, ITV has now concluded its first investment in what3words Limited.
The letter has been written in response to the tragic death of Sarah Everard. Published in the Guardian, it calls on the government to review the current HRMC rules regarding business taxi expenses in order to help keep employees safe.
The Public Relations and Communications Association (PRCA) has welcomed integrated PR Agency RNN Communications as its latest corporate member.
Channel 4 selects four production companies to produce new online content for teens to run across E4 social platforms
Channel 4 has selected four production companies who will create brand-new digital content aimed at 13-16 year-olds for its Teens strand, to be shared across E4’s social platforms.
The review is the first-ever fully-digital edition and showcases the Association’s work over the past twelve months as well as the major areas of focus for the year ahead.
The new accounts will feature exclusive content from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News. And clipped content from a range of other Channel 4 hits.
The Public Relations and Communications Association (PRCA) has appointed Edelman’s fintech and crypto expert, Martyna Borys CMPRCA, as the Chair of its new Financial Services & Fintech Group.
The Public Relations and Communications Association (PRCA) has announced BHM Qomms – BlackHouse Media’s (BHM) UK operation – as its latest corporate member.
The Advertising Association has published its annual UK Advertising Exports Report 2021 showing that international trade in UK advertising and market research services grew 7% year-on-year to reach a new record level of £11bn in 2019.
Heineken has partnered with a not-for-profit research technology organization, Glass Futures and its supplier Encirc to create sustainable low carbon glass bottles by developing technology and improving processes across manufacturing and the supply chain.
Global advertising behemoth WPP has recorded a £2.79 billion, approximately €3.25 billion, pretax loss for the year to December 2020 as the global effects of COVID-19 continues to be felt across sectors.
Channel 4 has announced a series of events to further increase its support for independent production companies and freelancers in the Nations and Regions.
The star-studded creative campaign invites youth from across Africa and the globe to join the movement to end the world’s oldest deadliest disease.
Launched in 2019, CAN is a UK-based voluntary coalition of over 70 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising.
Octopus Group will join Publicis Groupe UK’s existing B2B specialists to bring strategic, creative and commercial acumen and experience to clients and B2B brands.
Hearst UK, the premium content and experience business, has announced the appointment of Richie Booker to the role of Diversity & Belonging Lead.
Even with a tough 2020 occasioned by COVID-19 pandemic, the programmatic digital display advertising spend in UK recorded a rise bolstered by social media use, with that increase expected to be sustained this year according to a forecat by eMarketer.
Lukkien recently made an international production for Danone for the French advertising agency BETC. It was special because of the challenging combination of babies that cannot be directed and live projections on set.
GroupM, WPP’s media investment group, has announced that five of its EMEA markets have been recognized by the Top Employers Institute as a Top Employer 2021.
VMLY&R COMMERCE has announced the promotion of Debbie Ellison, currently the Chief Digital Officer Geometry UK, to Global Chief Digital Officer.
Hearst UK, the premium content and experience business, has announced the launch of its PositivityFest, a day-long event offering a number of mood-boosting activities for its valued commercial partners.
Synamedia, an independent video software provider, announced its security and watermarking solutions are now integrated with Akamai.
Button, mobile commerce technology company, announced that Deliveroo, online food delivery company in Europe and Asia, has launched with Evolution™.
rlaxx TV, the new European Advertising-Based Video-on-Demand (AVoD) service, is now also available in the UK, Germany, Switzerland and Austria on Amazon's Fire TV devices and Android TV.
The Public Relations and Communications Association (PRCA) has appointed Melissa Cannon MPRCA as PRCA International Director.
Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd, the marketing tech user-acquisition and engagement platform, has announced the launch of its self-serve SaaS version of its platform.
Deluxe, the global provider of digital and cloud based solutions to the world's leading content production studios and distributors, announced its acquisition of UK-based Sundog Media Toolkit (Sundog).
Channel 4 has announced that it has appointed Ally Castle as its new Creative Diversity and Disability Lead.
Guild, a British, independent messaging platform for professional groups and networks has published a new guide: Community Based Marketing (CBM)– the new play in B2B marketing.
Hearst UK’s wellness brands secure globally recognized fitness personalities, celebrities, mental health experts and chefs for ultimate wellness events.
In the wake of recent retail closures across the UK, fashion technology startups are delivering much-needed innovation to help merchants maximise online sales and optimise unprecedented digital demand this Christmas.
Hearst has announced the election of four new directors to the corporation’s board.
Realife Tech has announced a three-year partnership with Outernet, a high capacity immersive media space under development in the heart of London's West End.
Hearst UK, the premium content and experience business, has partnered with health technology company, Philips, to launch its ‘Power of Positivity’ campaign.
MWWPR, independent public relations agency, announced it has been selected by leading customer data platform, BlueVenn, for communications and PR programming.
YouTube UK has become the official sponsor of British Vogue’s Forces for Change initiative, supporting creativity with the launch of Vogue Visionaries.
The UK Advertising Association (AA), in partnership with the IPA and ISBA, has launched Ad Net Zero, an industry-wide initiative to help UK advertising respond to climate crisis.
ReneSola and Innova entered into a strategic partnership agreement to co-develop utility-scale projects in the UK.
Freed of London, a UK-based company that creates and manufactures professional level dance shoes since 1929, has handcrafted Dreamy Dancers new line of children's glitter dance shoes, now available on Amazon.
Hearst UK, the premium content and experience business, has announced one of its consumer lifestyle brands, Prima, is increasing its print magazine edition from 12 to 13 issues a year, starting in 2021.
Startup Weekly talks with Kinga Incze, founder of Mediaspace.global, a new, independent social platform for media, marketing, tech, law, innovation and regulation company based in London, UK.
Sainsbury’s has revealed it will be appointing media agency ‘Essence’ to help advance its digital marketing transformation.
BT and EE customers are set to benefit from Ericsson 5G Radio Access Network (RAN) connectivity following the company’s selection as BT’s 5G RAN provider in the UK capitals London, Edinburgh, Belfast and Cardiff and other major cities.
KND Labs, a premier manufacturer of hemp-derived ingredients, has opened a new fulfillment and distribution center in London.
Hospitality group Accor, and sbe, international hospitality group that develops, manages and operates award-winning brands, announced an agreement to turn the five-star London hotel, The Curtain, into a Mondrian hotel.
ReneSola Power, a fully integrated solar project developer, and Novergy, a subsidy-free solar platform announced a strategic partnership to co-develop utility-scale projects in the UK.
Virgin Media has collaborated with Google Nest to trial a range of Smart Home products that can be easily added to customers’ existing packages.
FOX News Media’s international streaming platform FOX News International has expanded its distribution across Europe.
Hearst UK, a UK premium publisher, has appointed Lydia Slater as the new Editor-in-Chief of Harper’s Bazaar UK, overseeing its print, digital and experiential offering.
Chinese smartphone manufacturer Vivo announced its entry into six European countries, Poland, Germany, France, Spain, Italy and the United Kingdom.
Havas Creative has launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey.
Havas Media Group has announced that they have become a member of the Conscious Advertising Network (CAN).
Barclays, a British multinational investment bank and financial services company, has announced the launch of a new campaign to drive awareness amongst consumers on the benefits of helping the food system become carbon net zero.
Aleph Commodities, an investment and energy trading company headquartered in London, along with co-investors, has acquired a majority stake in InterTank Nordic AB, an independent storage management and operations company in Sweden.
L’Oréal owned beauty and fragrance house Giorgio Armani has launched a multi-million pound campaign across the UK and Ireland for ‘My Way’, its new sustainably sourced fragrance.
Havas Media Group, part of the Havas Group, has picked FreeWheel’s Strata platform to power its media buying and management business in the U.K. and France.
Europa+ announced the launch of its new subscription streaming video service that will, for the first time, bring Latin American and Caribbean audiences the latest and most popular television programming.
GroupM U.K., WPP’s media investment group, has announced that all five of its U.K. agencies plus GroupM U.K. and Xaxis U.K. have been awarded Gold Standard Certification 2.0 from the IAB.
Channel 4 has revealed an exclusive partnership with Estée Lauder and media agency MG OMD, representing the first campaign of its kind with a broadcaster for the luxury brand.
BoldScience, a new global medical communications agency, has launched.
Hivestack, a global programmatic digital Out of Home (DOOH) ad tech company, has announced a new partnership with Clear Channel UK, part of Clear Channel Outdoor, one of the global leaders in Out of Home.
New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals a significant lack of digital skills among just over 500 marketers working in the charity sector.
Jeff Winton Associates partners with UK-based Onyx Health to expand global healthcare communications services
Jeff Winton Associates announced expansion into additional global markets through a new partnership with UK-based marketing communications firm Onyx Health.
A survey of current UK marketing priorities from the Chartered Institute of Marketing reveals that brand reputation remains key in coping with COVID-19.
VMLY&R has announced that it will launch a new global healthcare agency, VMLY&Rx, to service specialty Rx pharmaceutical companies.
St John & St Elizabeth Hospital has awarded its advertising account to Seven Stones.
Publicis Media has announced the promotion of Nadine Young to the role of CEO, Starcom UK, reporting to Sue Frogley, CEO, Publicis Media UK.
Amazon Music has launched podcasts in the U.S., U.K., Germany, and Japan, across all tiers of service at no additional cost.
Hearst UK, the premium content and experience business, has announced the launch of a talent scholarship sponsored by flatshare site SpareRoom.
Channel 4 has announced that 4Creative’s Eoin McLaughlin has been promoted to the newly created role of Deputy Executive Creative Director and the appointment of award-winning creative Lydia Raghavan to Creative Director.
The Advertising Standards Authority, ASA, has launched a brand new advertising campaign in Scotland to promote its role in helping to keep all ads ‘legal, decent, honest and truthful’.
VICE Distribution, the newly created distribution and licensing group of VICE Media Group (VMG), has signed a new premium content deal with streaming platform Hulu, for 100 hours of original VICE TV content.
Arcesium LLC, a global financial technology and professional services firm has expanded its footprint into Europe, opening a new office in London.
UK's curated audio platform for journalism Curio closes $9m Series A funding for international expansion
Curio, the premium audio platform with a curated library of expert journalism, closed a $9 million Series A round led by Earlybird. Draper Esprit, Cherry Ventures, and Horizons Ventures also took part in the investment.
Clear Ads, Amazon's advertising demand side platform agency is currently dominating the Demand Side Platform (DSP) business in the UK.
rlaxx TV, the new European Advertising-based Video on demand (AVoD) service, is now available in Germany and the United Kingdom on smart TVs by Blaupunkt, Hisense, Hitachi, JVC, Medion, Metz, Sharp, Telefunken, Toshiba and Vestel.
Global fashion and luxury media brand ELLE has announced a partnership with MAGNUM Ice cream for the publication of its annual celebration of new leaders and game-changers dubbed The ELLE List 2020.