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ITV announces investment in Resi
As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £3 million of advertising inventory across ITV’s channels and ITVX in return for a minority equity stake in the Company.
Edelman Global Advisory acquires strategic communications agency Landmark Public Affairs
With this acquisition, EGA is expanding its international operations by combining its global vision with Landmark’s deep policy expertise and proven track record of delivering highly professional client advisory services, keeping EGA ahead of the demands of a fast-growing and ever-changing geopolitical environment.
Hearst UK announces the return of Harper’s Bazaar’s International Women’s Day event
Hearst UK, the premium content and experience business, has today announced that Harper’s Bazaar will host its fifth annual International Women’s Day celebration, held in partnership with Clé de Peau Beauté, Aranyani and Veuve Clicquot.
ITV and S4C sign up to the Coalition for Change, joining major UK broadcasters
ITV and S4C are the latest UK broadcasters to sign up to the TV Coalition for Change (CFC), the body seeking to improve working conditions for freelancers in the UK TV industry.
[Vacancies] Azerion has a position for a Sales Account Manager - London
Azerion is directly looking for a Sales Account Manager in London, UK
Science-based industries join forces to address UK net zero targets
One goal is to seek to demonstrate how the UK could cut around 15 – 20 million tonnes of carbon dioxide emissions a year to help reach its net zero target.
Publicis Groupe acquires marketing technology company Yieldify
Publicis Groupe has announced the acquisition of Yieldify, a London-based marketing technology company.
Hearst UK launches online shopping platform
Hearst UK, the premium content and experience business, has announced the launch of the Country Living Marketplace, a new online shopping destination for high-quality artisan products, which builds on the brand’s direct-to-consumer offering.
[eMarketer] Uber expands retail media push into UK market
Uber is expanding its retail media push into Europe by appointing Paul Wright, who most recently worked for Farfetch and Amazon, to lead Uber Advertising for the UK and Ireland.
UK PR firm Redhill joins PRCA as new member
The Public Relations and Communications Association (PRCA) has announced full-service PR and communications firm Redhill UK as its latest corporate member.
Paramount+ and British Airways launch a dedicated channel on the airline’s highlife entertainment platform
Paramount+, the global streaming service from Paramount has announced a partnership with British Airways to preview some of the streamer’s best television series on long-haul international flights.
[eMarketer] How TikTok could help boost social commerce in the UK
The UK is a nation of digital buyers. But their appetite for shopping online hasn’t yet extended to social media
[Vacancy] Global is looking for a Digital Journalist
Global is directly looking for a Digital Journalist - Leicester Square - London
Vacancy] Global is looking for a Commercial Talent Partnership Manager
Global is directly looking for a Commercial Talent Partnership Manager (Celebrity & Influencer Booker / AD level agency-side)
[Vacancy] Global is looking for a Broadcast Journalist
Global is directly looking for a Broadcast Journalist - Milton Keynes
[Vacancy] Global is looking for an Agency Manager
Global is directly looking for an Agency Manager - Leicester Square, London
MiQ acquires UK-based privacy-first audience platform for publishers AirGrid
Powered by edge computing, AirGrid adds critical publisher-focused technology capabilities and proprietary data to MiQ’s extensive solution suite, accelerating its leadership in shaping the cookieless future for clients.
Jamie Doubleday appointed head of clients at Hearst UK
Doubleday will be responsible for driving client-direct partnerships, working across the commercial team’s client categories which include fashion, beauty, food, motors, finance, wellness, travel, technology and entertainment.
Katie Vanneck-Smith named CEO of Hearst UK
Vanneck-Smith succeeds Simon Horne, who has been with Hearst Magazines International for more than 20 years, most recently as interim CEO of Hearst UK.
Ovzon receives $2.9m order for its industry-leading SATCOM-as-a-Service
Broadband telecommunications company Ovzon, has received a $2.9 million order for SATCOM-as-a-Service from Global RadioData Communications (GRC), in the United Kingdom.
HOFA launches London's first DAO for art collectors
International contemporary art gallery HOFA Gallery will celebrate its tenth anniversary on 11 November 2022 by launching London's first ever decentralized, blockchain-powered community of contemporary art collectors called HOFA DAO.
SEB sets net-zero aligned 2030 targets for its credit portfolio
The targets focus on the areas where we can achieve the greatest positive impact and cover SEB’s lending commitments to the oil & gas, power generation, steel, car manufacturing, and Swedish household mortgage sectors.
Measured launches in UK with tools to enable retailers maximize on advertising returns
Measured has launched new tools and features to help marketers maximise advertising ROI and find new ways to grow.
WPP partners with The One Club for Creativity to bring the ONE School initiative for Black creatives to the UK
ONE School launched in the US in 2020 as a free alternative to ad schools to provide new career opportunities for creative Black individuals and make agency and brand creative departments more diverse.
Essence UK unveils sustainable programmatic marketplace to accelerate media decarbonization
The marketplace consists of trusted UK publishers with clear Net Zero strategies who have committed to decarbonizing their media supply and adopting GroupM’s framework for measuring and reducing carbon emissions.
London-based advertising agency AudioPlus selects Veritonic to measure audio campaign performance
Veritonic, the industry’s comprehensive audio research and analytics platform, has announced that AudioPlus is utilizing its audio Attribution and Brand Lift solutions to help its clients track, measure, and ultimately optimize podcast ad performance.
Hearst UK announces Art Tindsley as Head of HearstX
Hearst UK, the premium content and experience business, has announced the appointment of Art Tindsley as Head of HearstX – the business’s recently reimagined experiential division.
Hearst UK partners with Philips to create a beauty testing lab
Philips will take over Hearst UK’s dedicated testing facility in St Anne’s Court, Soho in London – the first time a brand has ever taken over the space.
Streaming dominates UK television landscape, report
The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV.
Havas Group acquires UK e-commerce firm Expert Edge
The acquisition equips Havas Market with the tools to offer clients end-to-end support across their ecommerce ecosystem and positions the agency as ecommerce consultants that look beyond media.
Digital Voices and House of Greenland join The Institute of Practitioners in Advertising
The Institute of Practitioners in Advertising, IPA, has announced that Digital Voices and House of Greenland have been elected into IPA membership at its quarterly Council meeting.
[Vacancy] Global is looking for a Senior Music Producer, Classic FM
Global is directly looking for a Senior Music Producer, Classic FM - Leicester Square, London
Karen Blackett OBE appointed President of WPP UK
The move recognizes the importance of the UK as WPP’s home market and its second largest worldwide after the United States, and the ongoing simplification and integration of the company’s operations.
[Vacancy] Global is looking for an Agency Manager
Global is directly looking for an Agency Manager - Leicester Square, London
[Vacancy] Global is looking for a Podcast Account Manager
Global is directly looking for a Podcast Account Manager, DAX Supply - Leicester Square, London
[Vacancy] Global is looking for an Account Manager
Global is directly looking for an Account Manager, Field Based - London & South East
[Vacancy] Global is looking for a Group Trading Manager
Global is directly looking for a Group Trading Manager - Leicester Square, London
Havas Group acquires UK-based data-led creative specialist agency ADDITIVE+
additive+ will integrate into Havas Media Group (HMG) UK under the leadership of CEO Patrick Affleck.
[eMarketer] UK users spend more time with TikTok than Facebook, Instagram, and Snapchat
TikTok has overtaken Snapchat as the third most popular social network in the UK, per our forecast, and that gap will widen as it continues to grow.
Farrow & Ball appoints Mindshare worldwide as global media agency to accelerate growth
Mindshare’s brief is to accelerate the brand’s growth in key global markets and support this with a full-service offer covering audience insight; strategy; business planning, analytics and attribution; performance planning and activation across all media channels.
60 per cent of young people in UK consider a career in marketing, CIM survey
According to young people, the profession being well paid tops the lists of reasons why they would enter the industry (37%), with good career progression coming in second (33%). Working in a creative job is in third place (28%) whilst having a role that provides transferable skills comes in fourth (25%).
[Vacancy] Global is looking for a Senior Producer, Capital
Global is directly looking for a Senior Producer, Capital - Leicester Square, London
[Vacancy] Global is looking for an Outdoor Campaign Specialist (Entry Level)
Global is directly looking for an Outdoor Campaign Specialist (Entry Level), Glasgow
[Vacancy] Global is looking for an Account Manager
Global is directly looking for an Account Manager, Field Based - London & South East
[Vacancy] Hivestack is looking for an Integration Specialist - EMEA
Hivestack is directly looking for an Integration Specialist - EMEA
[Vacancy] Global is looking for a Publicity/PR Manager - LBC & Global Player
Global is directly looking for a Publicity/PR Manager - LBC & Global Player at Leicester Square, London
[Vacancy] Global is looking for a Broadcast Journalist - Leicester Square, London
Global is directly looking for a Broadcast Journalist - Leicester Square, London
DEPT acquires Brand and experience design studio ShopTalk
The London-based agency will bolster DEPT®’s creative practice in the UK, while opening up DEPT®’s full service offering to ShopTalk’s existing client base.
UK broadcaster ITV appoints Niki Garner as Director of ITV Creative
UK broadcaster ITV announced the appointment of Mother’s Niki Garner as the new Director in charge of ITV’s in-house advertising agency, ITV Creative.
Hivestack signs strategic partnership with PHD Media for DOOH in South Africa
Ad-tech company Hivestack announced a partnership with media and marketing communications agency PHD Media. This partnership enables PHD to integrate programmatic DOOH into the omnichannel strategies.
Paramount Global reports significant growth for its streaming platform Paramount+
Paramount Global has reported significant growth for its streaming platform Paramount+ for the first half of 2022.
B2B eCommerce marketplace Virto Commerce announces further expansion to the UK and Ireland
Virto Commerce, a provider of B2B digital commerce solutions, announced further expansion to the UK and Ireland. The move comes after the increased demand for cutting-edge eCommerce technology.
Antin acquires UK outdoor media infrastructure company Wildstone
Antin Infrastructure Partners has announced today that Antin Flagship Fund IV has agreed to acquire Wildstone, the owner of independent outdoor media infrastructure in the UK, from DigitalBridge Group. Wildstone marks Flagship Fund IV’s final investment.
ELLE UK unveils new sections and design refresh
With Grammy-award winning singer Lizzo as its cover star, the issue centres on the theme of reinvention and invites readers to reimagine new possibilities for tomorrow, including the way women live, love, work, or dress.
Brands with responsible data practices rewarded by UK consumers with more purchase intent, study
The lack of transparency, alongside control, were the main concerns for respondents – 58% don’t know how data is being used, and 75% don’t have control over their data.
75% of UK and US Consumers uncomfortable purchasing from brands with poor data ethics, survey
The consumer data underscores a trend of decreasing consumer trust with targeted advertising.
CommerceIQ launches global retail ecommerce management platform with e.fundamentals Acquisition
CommerceIQ, the Retail Ecommerce Management Platform, has acquired e.fundamentals, a digital shelf analytics (DSA) provider headquartered in the UK.
Adriel to unveil marketing intelligence solution in England
Adriel is an intuitive plug-and-play platform that enables marketers to connect, manage, and optimize an unlimited number of digital advertising accounts in a central workspace.
CIM academy partners with Cranfield University to address marketing skills gap
Cranfield University in partnership with CIM Academy, a Chartered Institute of Marketing (CIM) accredited study centre, have announced a new joint Master of Science (MSc) programme that aims to address the current skills gap in the UK.
ITV acquires Plimsoll Productions, an independent natural history TV producer
Founded in Bristol in 2013, the centre of excellence for natural history programming, the Bafta, Emmy and Academy award winning producer has produced hundreds of hours of content which is watched, and sold, in nearly 200 countries.
[Vacancy] Global is looking for a Network Producer, Heart
Global is directly looking for a Network Producer, Heart at Leicester Square - London
IPA launches new mentoring programme for agency members
The Institute of Practitioners in Advertising, IPA, has launched a new mentoring offering to help retain and develop the careers of its agency employees and to help grow their businesses. It is based uniquely on mentees ‘pitching’ their need and was officially announced at the IPA Business Growth Conference.
dunnhumby appoints Stacy Gratz as Regional Managing Director for Media
dunnhumby, a global player in Customer Data Science, has appointed Stacy Gratz as Regional Managing Director for Media, to lead strategic media planning and sales in the UK region, for the Tesco Media & Insight Platform.
Seven agencies join UK’s Institute of Practitioners in Advertising
The Institute of Practitioners in Advertising, IPA, has announced that Craft Media, IMA-HOME, M&C Saatchi Performance UK, Octagon UK, Plug Media, Raw London and Recipe Media were elected into IPA membership at its quarterly Council meeting.
Social Impact Design Lab, Hello Colour, unveils global headquarters in London UK
Hello Colour is a creative design lab built by people of color using a multidisciplinary approach – including brand strategy, illustration and design – to amplify social impact initiatives.
ELLE UK and Nike in a campaign to celebrate UEFA Women’s EURO 2022 Championship
The campaign, which celebrates football at all levels, is brought to life with three limited-edition ELLE UK covers featuring inspiring women who are leading change in the sport to create the future of football, both on and off the pitch.
ITV and Twitter sign multi-year partnership with expanded content offering for UK audiences
ITV and Twitter have announced a new multi-year content partnership in the United Kingdom, which will bring the best of the broadcaster’s output to the platform alongside new bespoke content activations.
CEMEX to operate fully on alternative fuels at UK cement plant
Climafuel is a waste derived fuel which is made using household residual and commercial waste that would otherwise go to landfills. This is another major milestone in CEMEX’s global Future in Action decarbonization strategy.
Kantar acquires UK-based app survey platform Qmee
Post-completion, Qmee will become a part of Kantar’s Profiles Division, which is responsible for primary research within Kantar. The transaction is expected to close in June 2022.
[eMarketer] UK consumers shun physical wallets in favor of contactless and mobile payments
More than three-quarters (77%) of consumers in the UK have swapped their physical wallets for mobile payments, according to Marqeta research.
BWZ Media Appoints COO ahead of further expansion plans
Vancouver based media technology company Black + White Zebra (BWZ), has announced that it has appointed industry veteran Philip Gray to the newly created role of Chief Operating Officer (COO).
IAB UK appoints Chloe Nicholls as new Head of Ad Tech
Nicholls most recently worked at Mediahub (IPG) and Dentsu where she was focused on future-proofing clients’ ad tech stacks and reworking measurement and targeting frameworks.
ASA and IAB UK members announce pilot to enhance online transparency
In a world first, the Advertising Standards Authority (ASA) and some of the largest companies in the digital advertising supply chain are announcing a pilot to extend the ASA’s role online.
Global marketing firm Candid acquires UK advertising agency Creature
International marketing and communications platform, Candid has acquired independent UK advertising agency, Creature, for an undisclosed sum. The move bolsters its cross-border presence and builds on its creative capacity.
Pandemic and inflation have changed consumer expectations of brands, UK marketers warn
New research from the Chartered Institute of Marketing (CIM) reveals that the majority of marketers (59%) are finding it harder to predict the fast-changing consumer priorities following the pandemic, and this is causing concern over the future of the brands they represent.
BWZ Media acquires London-based SaaS Lead-Generation Company Crozdesk
Vancouver-based media company Black and White Zebra (BWZ), has announced the acquisition of London, UK-based SaaS lead-generation company Crozdesk, with its newly launched vendor platform SoftwareSelect.
[Vacancy] Global is looking for a Social Media Editor Radio X - London
Global is directly looking for a Social Media Editor Radio X - London
[Vacancy] Global is looking for a Commercial Talent Director - London
Global is directly looking for a Commercial Talent Director - London
Gaming Innovation Group signs head of terms agreement with UK tier 1 retail casino operator
Gaming Innovation Group (GiG), has signed a head of terms agreement with a Tier 1 retail operator in the UK for the provision of its turnkey managed service solutions.
Viaplay adds NHL and KSW rights to UK sports streaming offering
Viaplay will become home to the National Hockey League (NHL) and KSW mixed martial arts (MMA) in the UK. Up to 1,400 games from the world's best ice hockey league will be shown on Viaplay every year until 2027.
ITV Studios appoints Charlotte van Weede as Sales Director Global Entertainment
ITV Studios announced the appointment of established media sales expert Charlotte van Weede as Sales Director of its Global Entertainment business with immediate effect.
Integrated Media Technology announces distribution agreement on Halal products for European markets
Integrated Media Technology (IMT), announced that World Integrated Supply Ecosystem (WISE), entered into a distribution agreement with KMF Malaysiawe, to sell and distribute Halal products in France, Germany and the UK.
Viasat joins Harwell Space Cluster to support UK innovation
Viasat, a global leader in satellite communications, announced it has joined the Space Cluster on the Harwell Science and Innovation Campus as it seeks new technology and research partnerships in the UK.
[quantilope Research] Rising inflation creates barrier for more sustainable food shopping in UK and Germany
Nearly three quarters of British and German consumers strongly agree that protecting the environment is one of the most important issues of our times and, as a result, want to shop more sustainably.
ITV launches new initiative to collaborate with young content creators
From graphic designers to animators, editors and social media wizards, ITV's BluePrint Network will collaborate with creatives aged 16-34 to produce digital content that will live on their social media platforms.
Property House Marketing appoints Lisa Flounders as Managing Director
Property House Marketing (PHM) has announced the appointment of Lisa Flounders as Managing Director with its founder Nikki Ackerley taking on the role of Chairman.
[Vacancy] Global is looking for a Partnership Executive - London
Global is directly looking for a Partnership Executive - London
Finixio launches new products in Balkan, German and Japanese markets
UK-based Finixio has successfully launched new products targeting the Balkan, German and Japanese markets.
Sharethrough opens London office, hires EMEA General Manager to fuel European expansion
Sharethrough, one of the top global independent omnichannel ad exchanges, announced the opening of its new office in London and the appointment of Richard Ottoy as General Manager, EMEA.
Eight agencies join The Institute of Practitioners in Advertising membership
The Institute of Practitioners in Advertising, IPA, has announced that Assembly, Brood, Electric Glue, Join the Dots, psLondon, The Lane Agency, Topham Guerin and We are Futures were elected into IPA membership at its quarterly Council meeting.
ITV announces new £80 million Diversity Commissioning Fund
ITV has also created a new £500k development fund to develop ideas that will qualify for the Diversity Commissioning Fund.
Channel 4 and Motion Content Group launch Fund for ethnically diverse-led indies
Channel 4 and Motion Content Group have launched a multi-million pound fund to boost commissions from small and medium sized ethnically diverse-led production companies.
[Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.
Yieldmo announces new global publisher partnerships and expands European presence with senior hires
The latest publisher wins further highlight the strong supply of premium direct publisher inventory that Yieldmo has in its global Smart Exchange
Channel 4 launches 4Schools to open up creative careers to young people
4Schools will reach out directly to schools in a bid to encourage students, particularly those from disadvantaged socio-economic backgrounds, by showcasing the broad range of roles in the broadcast, film and digital sectors.
IPA appoints Eliot Liss to raise value and profile of production
Liss succeeds industry stalwart Kim Knowlton in this role who retires after a long and much revered industry career.
ITV announces investment in car marketplace carwow
ITV has announced it is investing in a partnership with Europe’s biggest new car marketplace carwow, in return for advertising inventory across ITV’s channels and the ITV Hub.
UK Government launches Online Advertising Programme consultation
Running for 12 weeks until 1 June 2022, the OAP consultation will review the regulatory framework of paid-for online advertising and consider how it can build on existing and emerging aspects of the self-regulatory framework.
UK broadcasters unite to create ‘passports’ to support inclusion
Seven of the UK’s main broadcasters have come together to create access and inclusion ‘passports’ that will remove barriers and support better inclusion of disabled people and other colleagues at work.
Laura Franses appointed ITV’s first Director of Content Partnerships
Laura will lead the strategy of identifying and securing strategic content partnerships for ITVX, to support ITV’s ambitions to supercharge its presence in streaming.
86 percent of consumers will leave a brand they trusted after only two poor customer experiences, study
Emplifi, the unified customer experience platform, has released its “11 key things consumers expect from their brand experiences today,” a new report offering deep insights into customer expectations for B2C brand experiences.
1XL chooses Outbrain as its exclusive recommendation tech partner in multi-year deal
Outbrain Inc. a recommendation platform for the open web, has announced a new, multi-year deal with 1XL, the UK’s largest source of premium digital news media audiences as well as display inventory.
[Vacancy] Hivestack is looking for a Senior Marketing Manager EMEA
Hivestack is directly looking for a Senior Marketing Manager EMEA
2021 was the strongest year on record for UK ad market, report
The UK advertising market’s recovery has exceeded expectations in the latest Advertising Association/WARC Expenditure Report, with estimates for growth in 2021 at 26.4%, reaching a total of £29.7bn.
UK companies revise marketing budgets up but Omicron slows growth
UK companies revised their total marketing budgets up in the fourth quarter of 2021, marking a third successive quarter of expansion, reveals the IPA Bellwether Report.
Yieldmo expands into UK market with new senior appointment
Stephen will spearhead developing and executing the company’s local strategy, as well as acquiring new clients. The move signals the company’s commitment to international expansion, especially in the UK market.
GroupM certified as a top employer Europe 2022 with five EMEA market accreditations
GroupM Germany, Italy, Poland, Spain and the U.K. have all received this global honor resulting in GroupM additionally being awarded Top Employer Europe accreditation for 2022.
Average UK PR agency spends £11K on pitching every year, research
A new study of senior agency professionals has found that the average agency undertakes 27 pitches to win new contracts every year, with 62 hours spent on average per pitch.
IAB UK appoints UNLIMITED on creative project to shift perceptions of digital advertising
Following a competitive pitch, The Interactive Advertising Bureau, IAB, UK has appointed integrated agency group UNLIMITED to deliver an insight and creative project to understand and shift perceptions towards digital advertising.
Video Solutions company AG diversifies its Advertising Video-On-Demand, FAST strategy with Amagi
Headquartered in Switzerland, Video Solutions AG runs AVOD platforms Watch4 and W4Free, which are top movie and TV series destinations for advertisers to reach targeted audience sectors in Germany, Switzerland and Austria and the UK, respectively.
[eMarketer] Google buys its current UK office for $1 billion as big tech continues to amass real estate
Despite extended lockdowns and pandemic-related delays to return to work, Google is doubling down on amassing real estate by purchasing some of its UK offices for $1 billion.
UK government invests in TAG TrustNet’s blockchain initiative to make digital advertising more accountable
The UK Government, through its innovation agency, Innovate UK, has awarded a six-figure grant to TAG TrustNet to turbo-boost their efforts to make the digital advertising market more accountable, responsible and efficient.
Thimba Media eyes UK growth with Seven Star Digital acquisition
Thimba Media has acquired Seven Star Digital on a cash free debt free basis to consolidate its position in the UK market.
Cutting Edge and Blantyre commit $125 million to acquire Film and TV Composer’s music publishing rights
Cutting Edge Music Holdings has partnered with affiliates of Blantyre Capital to acquire music publishing rights owned by composers who write music for film and TV.
IAB UK joint committee on draft Online Safety Bill calls for inclusion of paid-for ads
The Interactive Advertising Bureau, IAB, Joint Committee on the draft Online Safety Bill has published a report advising that the UK Government includes paid-for digital advertising in the Bill.
Channel 5 joins Digital UK
The four public service broadcasters have entered into a new Digital UK members’ agreement, marking the first time that the venture has been wholly owned by all four PSBs.
Consumer marketing firm HUNTER: London joins PRCA as largest corporate member
The Public Relations and Communications Association (PRCA) has announced consumer marketing firm HUNTER: London as its latest corporate member.
Global acquires podcast hosting platform start-up Captivate
Global, the media and entertainment group, has acquired podcast hosting, analytics and monetization platform, Captivate.
rlaxx TV launches beta web application and Android app
The ad-financed streaming service (FAST+AVOD) rlaxx TV is putting on a final sprint just before the end of the year and is launching both its web application as well as an app for Android devices.
[eMarketer] Two-thirds of UK consumers now aware of cryptocurrencies
Further trends in the survey data augur continued growth in crypto ownership in the UK, given the high proportion of new investors and high engagement among investors.
Consumers believe advertising can play role in combating climate change, report
This is according to a new nationally representative survey commissioned by the IPA and carried out by Opinium among a sample of 2,000 UK adults aged 18 years and above.
Creative Culture and The Clerkenwell Brothers join IPA membership
The Institute of Practitioners in Advertising, IPA, has announced that Creative Culture and The Clerkenwell Brothers have been elected into IPA membership at its quarterly council meeting.
UK-based digital marketing firm LOCALiQ launches cross media optimization tech
LOCALiQ, the UK’s digital marketing solutions provider, has announced the launch of cross media optimisation, a new propriety, goal-based ad technology solution that automatically optimises clients’ advertising campaigns to increase performance in real time across major digital ad platforms.
Hearst UK appoints Kenya Hunt as new Editor-in-Chief of ELLE UK
Hearst UK, the premium content and experience business, has appointed Kenya Hunt as the new Editor-in-Chief of ELLE UK, overseeing its print, digital and experiential outputs.
Amazon announces wind and solar energy projects in Germany, Italy, Spain and UK
The projects will supply renewable energy for Amazon’s corporate offices, fulfillment centers, and Amazon Web Services (AWS) data centers that support millions of customers globally.
UK marketing industry emerges stronger from pandemic after reskilling boost, CIM report
The latest findings echo the emphasis the Government’s Autumn budget placed on skills, with a £3bn investment in personal development to help the UK economy recover from the pandemic.
Tesco launches media and insight platform to help brands engage with customers
Tesco has launched ‘Tesco Media and Insight, powered by dunnhumby’, a new platform to help suppliers and agencies engage more effectively with customers and understand their evolving needs.
WPP acquires UK tech company Cloud Commerce Group
WPP has announced that it has acquired Cloud Commerce Group (CCG), a UK-based technology company that helps brands to market, sell and deliver their products across ecommerce platforms and marketplaces globally, such as Amazon, eBay, Etsy and Wayfair.
BP and Schneider Electric collaborate on low carbon energy solutions to help customers decarbonize
Under the terms of the MoU, BP and Schneider Electric intend to combine skills and capabilities to define and scale integrated energy solutions for cities and commercial and industrial customers in hard to abate sectors, such as high emission transportation and heavy industry.
Sony to become the official virtual fan engagement partner of Manchester City Football Club
Sony will conduct a PoC (proof of concept) with Manchester City, aiming to develop new forms of digital content and services that integrate the physical and virtual worlds to excite and engage both existing and next generation of sports fans across the globe.
Hearst UK appoints Kelly Warnell as Head of Entertainment and Technology in Commercial Client team
As part of Hearst UK’s increased investment and ownership of entertainment and technology content, Kelly’s appointment will see her driving revenue through a wide range of audience platforms, including digital, performance, event, content, creative solutions and print offerings.
World Out of Home Organization adds seven new members from main global markets
The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK.
[eMarketer] Trends disrupting the UK retail landscape
The UK is one of the world’s most mature retail ecommerce markets: This year, 36.3% of total UK retail sales will be digital sales, a share second only to that of China.
[Vacancy] Outbrain is looking for a Programmatic Technical Operations Manager
Outbrain is directly looking for a Programmatic Technical Operations Manager
[Vacancy] Outbrain is looking for an Industry Director, Automotive & Technology
Outbrain is directly looking for an Industry Director, Automotive & Technology
[Marketing Week] Bob Koigi: Marketing Report forays into Belgium as it seeks to grow European footprint
As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.
ITV and Virgin Media O2 announce long term commercial partnership
The new agreement, which lasts over five years and signals a new commercial relationship between the two companies, includes full integration of the ITV Hub platform onto Virgin TV set-top boxes.
Redefine Meat commercially launches world's first whole cuts of new-meat in new culinary concepts
Redefine Meat announced the launch of the first ever category of plant-based whole cuts that achieve a level of product quality comparable to high-quality animal meat available within select restaurants in the UK.
Creatio partners with ZED Consulting to help businesses in the UK embrace no-code
Creatio, a global vendor of one platform to automate industry workflows and CRM with no-code and a maximum degree of freedom, announced its partnership with ZED Consulting.
ReneSola Power, Emeren launch first solar project in Italy
ReneSola Power, a fully integrated solar project developer, and Emeren, a London, United Kingdom-based project developer specialized in the development of renewable energy power announced the launch of a 7 MW ground-mounted solar project in southern Italy.
Candid acquires UK's Brand Potential
Candid announced that Brand Potential, a UK brand consultancy, is joining the Candid Platform. The founders of Brand Potential Mary Say, Tom Lovett, and Chris Molloy, will join the platform as partners of Candid.
CIM calls for UK government’s support to address marketing skills crisis
The Chartered Institute of Marketing (CIM) has praised the £3.8 billion funding for skills training announced in last week’s Budget, but says the opportunity has been missed to boost the UK's vital marketing sector.
Costa Coffee teams up with Channel 4 for bespoke TV partnership
The bespoke campaign represents the first time the iconic coffee shop has partnered with a broadcaster in this way.
VMLY&R COMMERCE UK and Coco de Mer launch #RevealYourPleasure campaign
The ambition is to remove censorship of female pleasure and shine a light on the power of female sensuality and sensual self-expression. The campaign breaks across the UK this autumn.
BigCommerce partners with TikTok to launch advertising coupon programme for merchants
Qualified merchants of all sizes based in the U.S., U.K., Australia and Canada that spend $300 on ads will receive $1,000 in advertising credits from TikTok and BigCommerce.
UK advertising spend set to surpass £29 billion in 2021, report
The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year, reaching a total of £29.3 billion.
[eMarketer] The place and space of fintechs in the metaserve
Facebook’s rebranding as a metaverse innovator opens up opportunities for firms looking to embed fintech solutions into this next iteration of the digital realm.
TVSquared launches ADvantage XP in the UK and Germany for Converged TV measurement and attribution
TVSquared has announced the launch of ADvantage XP in the UK and Germany, bringing Europe’s largest advertising markets the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.
ITV outlines range of measures to deliver climate action commitments
As signatories to the Taskforce on Climate related Financial Disclosures (TCFD) ITV already embeds climate risk and opportunities into its global governance, risk management and strategy.
Hearst UK appoints Joanne O'Hara as Head of Homes in commercial client team
Joanne will be responsible for driving revenues for Hearst UK across the Homes sector in a wide range of channels.
PRCA Climate Misinformation Strategy Group welcomes CMA's Green Code
The Code - which is particularly relevant to communications professionals - requires all environmental claims to be truthful, unambiguous, and transparent. It also compels organisations to include all relevant information relating to a claim.
New IPA survey reveals industry’s marketing effectiveness levels
The IPA Effectiveness Culture Monitor defines marketing effectiveness as: "The process of improving business performance from marketing activities, made easier and more impactful by people, technology, and a strong and clear focus."
PRCA partners with ECI to confront global challenges in PR and business
The Public Relations and Communications Association (PRCA) Ethics Council and the Ethics and Compliance Initiative, ECI, have joined forces to launch a new research project to capture the global state of ethics and compliance in PR and communications.
bp partners with UK's Quaybridge to accelerate offshore wind growth
bp has formed an exclusive consultancy agreement with Quaybridge, a UK-based renewables consultancy with global expertise in offshore wind.
Hearst UK partners with Creative Access on PR & Comms Mentoring Scheme for under-represented groups
The mentoring scheme aims to reach a broad range of mentees, whether that’s individuals at entry-level or those seeking to progress their careers up to Director level.
The Black British Business Awards and Weber Shandwick unveil project to boost Black business representation in the media
Weber Shandwick will provide £100,000 in pro-bono communications services to five hand-picked Black-owned businesses, giving each business £20,000 worth of consultancy time to accelerate their reach and influence and take their business to the next level.
Rise at Seven joins the PRCA
The Public Relations and Communications Association (PRCA) has welcomed search-first creative agency Rise at Seven as its latest member.
Seven agencies join Institute of Practitioners in Advertising
The Institute of Practitioners in Advertising, IPA, has announced that ClickThrough Marketing, CNS Media, DDB Remedy, GottaBe! Marketing, Lavery Rowe, Media Bounty and One Black Bear have been elected into IPA membership at its quarterly council meeting.
IPA launches Media Climate Charter to measure and reduce carbon impact of media plans
Institute of Practitioners in Advertising, IPA, has launched its Media Climate Charter that provides media agencies with the tools and resources, including a new carbon calculator, to support their transition to a zero-carbon future.
MAGNA partners with airport network ReachTV to showcase businesses to advertisers
As air travel is resurging, Mediabrands is joining forces with ReachTV, the rapidly expanding network available on nearly 2,500 screens at some 90 airports across North America and the United Kingdom.
Channel 4 unveils strategy to increase disabled representation on and off-screen
It forms part of the channel’s wider Creative Diversity plan and will drive forward commitments to deliver Commissioning Diversity Guidelines, the Valuable 500 Commitment, the CDN’s industry-wide commitment to Doubling Disability behind the camera, and the channel’s own commitment to increasing representation on-screen.
Starcom UK wins Vinted TV media buying account
Starcom has announced it has been appointed to handle TV media buying for online marketplace, Vinted, since April, in the UK.
Kantar secures audience measurement contract from UK’s Broadcasters Audience Research Board
Broadcasters Audience Research Board, BARB, the UK television audience measurement currency, has announced that Kantar, the global data, insights and consulting company, has won major contracts to continue to deliver audience measurement that supports the £7.5 billion UK TV industry.
Over 50 new PR agencies founded in UK during COVID-19, report
The COVID-19 PR Agency Startup report explores why such a large number of agencies have been started in such a relatively short period of time.
WPP targets 10,000 UK staff with Mental Health Allies programme to reduce stigma
The Mental Health Allies programme will be available to all 10,000 UK staff and aims to reduce the stigma around mental health by encouraging open conversations.
UK industry alliance BRIM launches to promote black representation in marketing
BRiM is powered by a group of the world’s largest advertisers and agency partners, leading members of the Black community and industry diversity, equity and inclusion experts.
[Marketing Week] Bob Koigi: Content is king
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
Hearst UK extends Project Body Love campaign partnership with Philips
Since its initial launch in October 2020, Project Body Love has continuously proven to deliver tangible results, with research proving it has, to date, helped bolster female body confidence by a staggering 42%.
Markerters embrace new content production plans amid COVID-19, Dentsu report
To inform the report, Dentsu conducted a survey across 200 marketing decision-makers in the UK and US to understand the current Marketing climate and how the pandemic had contributed to its changes.
[Marketing week] Bob Koigi: Strengthening footprints through mergers and acquisitions
As companies seek to grow their footprint and expand their services, they are tapping into mergers and acquisition even as they position themselves to be competitive.
[Vacancy] Logitech is looking for a Distribution Account Manager - UK/Netherlands
Logitech is directly looking for a Distribution Account Manager - UK/Netherlands
Clarity PR appoints Amy Grimshaw as Associate Director
Clarity, a global integrated communications agency recently commended by PRWeek as both Best International Agency, and winner of Specialist Consultancy of the Year, has announced a senior appointment in the London office.
Cuts to UK marketing budgets ease in quarter one of 2021, report
The latest IPA Bellwether survey results point to a further decline in UK marketing budgets in the opening quarter of 2021, as coronavirus lockdown restrictions continued to hinder economic activity.
BBJ&K and Yonder Media join IPA membership
The Institute of Practitioners in Advertising, IPA, has announced that BBJ&K and Yonder Media have been elected into IPA membership at its quarterly council meeting in March.
PRCA unveils Creative Marketing Committee
The new Committee will work closely alongside Co-Chairs Paul Williamson and Kat Jackson to provide best practice and cutting-edge insights on how marketers can navigate the constantly shifting marketing landscape.
CaaStle brings subscription clothing rental platform to UK
CaaStle, the B2B rental technology platform in the U.S., announced it will expand internationally to power subscription rental services in the United Kingdom.
TBD Media releases newest entry in its 50 Sustainability and Climate Leaders campaign
TBD Media Group is delighted to be releasing the newest entry in its trailblazing 50 Sustainability and Climate Leaders campaign; drawing attention to the companies and leaders working to ensure a sustainable future.
Channel 4 appoints two new Creative Diversity roles for the Nations and Regions
In the newly created positions, Neila and Stacey will lead on and deliver the Nations and Regions focused strategic plans as part of the Creative Diversity strategy.
London Marathon Events taps Dept for branding and website design
LME turned to the Manchester division of international digital agency Dept to guide the brand refresh for LME and its events and to develop a centralised solution for managing its portfolio of websites.
Over 80 percent of UK consumers call for more focus on self care, Hearst study
More than 80% of UK-based consumers believe the country needs greater emphasis on self-care following the outbreak of Covid-19 – according to a major piece of research conducted by Hearst UK.
DCM expands advertising opportunities to cover outdoor cinema
Digital Cinema Media (DCM) is expanding its advertising opportunities to cover outdoor cinema across the UK, with the newly expanded outdoor cinema operator HIDEAWAY CINEMA joining its cinema portfolio in 2021.
ITV invests in what3words under its Media for Equity Programme
Following the announcement of “ITV AdVentures Invest,” a Media for Equity initiative, ITV has now concluded its first investment in what3words Limited.
UK media and advertising agencies lobby Government on taxi taxes to ensure staff safety
The letter has been written in response to the tragic death of Sarah Everard. Published in the Guardian, it calls on the government to review the current HRMC rules regarding business taxi expenses in order to help keep employees safe.
RNN Communications joins PRCA
The Public Relations and Communications Association (PRCA) has welcomed integrated PR Agency RNN Communications as its latest corporate member.
Channel 4 selects four production companies to produce new online content for teens to run across E4 social platforms
Channel 4 has selected four production companies who will create brand-new digital content aimed at 13-16 year-olds for its Teens strand, to be shared across E4’s social platforms.
Advertising Association launches annual review
The review is the first-ever fully-digital edition and showcases the Association’s work over the past twelve months as well as the major areas of focus for the year ahead.
Channel 4 and E4 launch on TikTok
The new accounts will feature exclusive content from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News. And clipped content from a range of other Channel 4 hits.
PRCA unveils fintech group to address challenging communications space
The Public Relations and Communications Association (PRCA) has appointed Edelman’s fintech and crypto expert, Martyna Borys CMPRCA, as the Chair of its new Financial Services & Fintech Group.
PRCA welcomes BHM Qomms as latest member
The Public Relations and Communications Association (PRCA) has announced BHM Qomms – BlackHouse Media’s (BHM) UK operation – as its latest corporate member.
UK advertising exports rose 7% to reach £11 billion in 2019, report
The Advertising Association has published its annual UK Advertising Exports Report 2021 showing that international trade in UK advertising and market research services grew 7% year-on-year to reach a new record level of £11bn in 2019.
Heineken partners with Glass Futures, Enric to produce low carbon glass bottles
Heineken has partnered with a not-for-profit research technology organization, Glass Futures and its supplier Encirc to create sustainable low carbon glass bottles by developing technology and improving processes across manufacturing and the supply chain.
WPP records £3 billion pretax loss on ravages of the pandemic
Global advertising behemoth WPP has recorded a £2.79 billion, approximately €3.25 billion, pretax loss for the year to December 2020 as the global effects of COVID-19 continues to be felt across sectors.
Channel 4 announces events to support Nations and Regions independent production communities
Channel 4 has announced a series of events to further increase its support for independent production companies and freelancers in the Nations and Regions.
dentsu partners with Malaria No More UK to launch Draw the Line Against Malaria campaign
The star-studded creative campaign invites youth from across Africa and the globe to join the movement to end the world’s oldest deadliest disease.
GroupM UK joins The Conscious Advertising Network
Launched in 2019, CAN is a UK-based voluntary coalition of over 70 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising.
Publicis Groupe UK acquires B2B marketing specialist agency Octopus Group
Octopus Group will join Publicis Groupe UK’s existing B2B specialists to bring strategic, creative and commercial acumen and experience to clients and B2B brands.
Hearst UK appoints Richie Booker as Diversity and Belonging Lead
Hearst UK, the premium content and experience business, has announced the appointment of Richie Booker to the role of Diversity & Belonging Lead.
[eMarketer] UK programmatic digital display advertising spend defies pandemic to record rise
Even with a tough 2020 occasioned by COVID-19 pandemic, the programmatic digital display advertising spend in UK recorded a rise bolstered by social media use, with that increase expected to be sustained this year according to a forecat by eMarketer.
[Campaigns] Lukkien produces TV commercials for Danone
Lukkien recently made an international production for Danone for the French advertising agency BETC. It was special because of the challenging combination of babies that cannot be directed and live projections on set.
GROUPM certified as a top employer Europe 2021 with five EMEA market accreditations
GroupM, WPP’s media investment group, has announced that five of its EMEA markets have been recognized by the Top Employers Institute as a Top Employer 2021.
VMLY&R COMMERCE promotes Debbie Ellison to Global Chief Digital Officer
VMLY&R COMMERCE has announced the promotion of Debbie Ellison, currently the Chief Digital Officer Geometry UK, to Global Chief Digital Officer.
Hearst UK launches PositivityFest, a virtual event for its commercial partners
Hearst UK, the premium content and experience business, has announced the launch of its PositivityFest, a day-long event offering a number of mood-boosting activities for its valued commercial partners.
UK's Synamedia partners with Akamai to speed pirate take downs
Synamedia, an independent video software provider, announced its security and watermarking solutions are now integrated with Akamai.
UK's Deliveroo partners with Button to drive incremental sales
Button, mobile commerce technology company, announced that Deliveroo, online food delivery company in Europe and Asia, has launched with Evolution™.
rlaxx TV now available on Amazon Fire TV and Android TV in the UK, Germany, Switzerland and Austria
rlaxx TV, the new European Advertising-Based Video-on-Demand (AVoD) service, is now also available in the UK, Germany, Switzerland and Austria on Amazon's Fire TV devices and Android TV.
Melissa Cannon appointed Public Relations and Communications Association International Director
The Public Relations and Communications Association (PRCA) has appointed Melissa Cannon MPRCA as PRCA International Director.
Zoomd launches SaaS campaign management platform targeting advertisers
Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd, the marketing tech user-acquisition and engagement platform, has announced the launch of its self-serve SaaS version of its platform.
Deluxe acquires UK's Sundog Media Toolkit
Deluxe, the global provider of digital and cloud based solutions to the world's leading content production studios and distributors, announced its acquisition of UK-based Sundog Media Toolkit (Sundog).
Channel 4 appoints Ally Castle Creative Diversity and Disability Lead
Channel 4 has announced that it has appointed Ally Castle as its new Creative Diversity and Disability Lead.
Guild launches guide to address stale and ineffective B2B marketing tactics
Guild, a British, independent messaging platform for professional groups and networks has published a new guide: Community Based Marketing (CBM)– the new play in B2B marketing.
Hearst UK launches wellness events for January
Hearst UK’s wellness brands secure globally recognized fitness personalities, celebrities, mental health experts and chefs for ultimate wellness events.
Fashion tech startup uSizy helps UK retailers brace for record sales of £28 billion this Christmas
In the wake of recent retail closures across the UK, fashion technology startups are delivering much-needed innovation to help merchants maximise online sales and optimise unprecedented digital demand this Christmas.
Hearst announces election of new directors to the board
Hearst has announced the election of four new directors to the corporation’s board.
Outernet London partners with Realife on immersive media attraction project
Realife Tech has announced a three-year partnership with Outernet, a high capacity immersive media space under development in the heart of London's West End.
Hearst UK collaborates with Philips for Power of Positivity body confidence campaign
Hearst UK, the premium content and experience business, has partnered with health technology company, Philips, to launch its ‘Power of Positivity’ campaign.
B2B data management platform BlueVenn selects MWWPR to lead communications
MWWPR, independent public relations agency, announced it has been selected by leading customer data platform, BlueVenn, for communications and PR programming.
YouTube UK and British Vogue partner to launch Vogue Visionaries
YouTube UK has become the official sponsor of British Vogue’s Forces for Change initiative, supporting creativity with the launch of Vogue Visionaries.
UK Advertising launches initiative to help advertisers respond to climate crisis
The UK Advertising Association (AA), in partnership with the IPA and ISBA, has launched Ad Net Zero, an industry-wide initiative to help UK advertising respond to climate crisis.
ReneSola, Innova form joint venture to develop solar projects in the UK
ReneSola and Innova entered into a strategic partnership agreement to co-develop utility-scale projects in the UK.
Freed of London handcrafts new line of children's glitter dance shoes
Freed of London, a UK-based company that creates and manufactures professional level dance shoes since 1929, has handcrafted Dreamy Dancers new line of children's glitter dance shoes, now available on Amazon.
Hearst UK announces Prima Magazine is set to increase volume of print editions in 2021
Hearst UK, the premium content and experience business, has announced one of its consumer lifestyle brands, Prima, is increasing its print magazine edition from 12 to 13 issues a year, starting in 2021.
[Startup Interview] Kinga Incze, Founder & CEO, Mediaspace.global, UK
Startup Weekly talks with Kinga Incze, founder of Mediaspace.global, a new, independent social platform for media, marketing, tech, law, innovation and regulation company based in London, UK.
Sainsbury’s selects Essence to lead multi-brand digital transformation
Sainsbury’s has revealed it will be appointing media agency ‘Essence’ to help advance its digital marketing transformation.
Ericsson selected as BT’s 5G partner for London and major UK cities
BT and EE customers are set to benefit from Ericsson 5G Radio Access Network (RAN) connectivity following the company’s selection as BT’s 5G RAN provider in the UK capitals London, Edinburgh, Belfast and Cardiff and other major cities.
KND Labs opens new CBD ingredients fulfillment & distribution center in London
KND Labs, a premier manufacturer of hemp-derived ingredients, has opened a new fulfillment and distribution center in London.
Accor, sbe to open Mondrian Shoreditch London in Spring 2021
Hospitality group Accor, and sbe, international hospitality group that develops, manages and operates award-winning brands, announced an agreement to turn the five-star London hotel, The Curtain, into a Mondrian hotel.
ReneSola Power, Novergy form joint venture to develop solar projects in the UK
ReneSola Power, a fully integrated solar project developer, and Novergy, a subsidy-free solar platform announced a strategic partnership to co-develop utility-scale projects in the UK.
Virgin Media launches Google Smart Home trial in The UK
Virgin Media has collaborated with Google Nest to trial a range of Smart Home products that can be easily added to customers’ existing packages.
FOX News International expands distribution across Europe
FOX News Media’s international streaming platform FOX News International has expanded its distribution across Europe.
Hearst UK appoints Lydia Slater as Editor-in-Chief of Harper’s Bazaar UK
Hearst UK, a UK premium publisher, has appointed Lydia Slater as the new Editor-in-Chief of Harper’s Bazaar UK, overseeing its print, digital and experiential offering.
Chinese smartphone manufacturer Vivo enters European market
Chinese smartphone manufacturer Vivo announced its entry into six European countries, Poland, Germany, France, Spain, Italy and the United Kingdom.
Havas establishes dedicated customer experience network
Havas Creative has launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey.
Havas Media joins UK-based Conscious Advertising Network
Havas Media Group has announced that they have become a member of the Conscious Advertising Network (CAN).
Barclays Bank to support farmers reach carbon net zero goal through agri-tech
Barclays, a British multinational investment bank and financial services company, has announced the launch of a new campaign to drive awareness amongst consumers on the benefits of helping the food system become carbon net zero.
Aleph Commodities acquires majority stake in InterTank
Aleph Commodities, an investment and energy trading company headquartered in London, along with co-investors, has acquired a majority stake in InterTank Nordic AB, an independent storage management and operations company in Sweden.
Giorgio Armani launches media campaign for its new fragrance ‘My Way’
L’Oréal owned beauty and fragrance house Giorgio Armani has launched a multi-million pound campaign across the UK and Ireland for ‘My Way’, its new sustainably sourced fragrance.
Havas Media selects FreeWheel to handle media buying business in UK and France
Havas Media Group, part of the Havas Group, has picked FreeWheel’s Strata platform to power its media buying and management business in the U.K. and France.
Europa+ set to launch in Latin America
Europa+ announced the launch of its new subscription streaming video service that will, for the first time, bring Latin American and Caribbean audiences the latest and most popular television programming.
GroupM UK agencies attain new IAB certification on brand safety
GroupM U.K., WPP’s media investment group, has announced that all five of its U.K. agencies plus GroupM U.K. and Xaxis U.K. have been awarded Gold Standard Certification 2.0 from the IAB.
Estée Lauder and Channel 4 partner for luxury brand’s first foray into TV partnership
Channel 4 has revealed an exclusive partnership with Estée Lauder and media agency MG OMD, representing the first campaign of its kind with a broadcaster for the luxury brand.
New medical communications agency BoldScience launches
BoldScience, a new global medical communications agency, has launched.
Hivestack joins forces with Clear Channel UK as programmatic DOOH partner
Hivestack, a global programmatic digital Out of Home (DOOH) ad tech company, has announced a new partnership with Clear Channel UK, part of Clear Channel Outdoor, one of the global leaders in Out of Home.
Charity sector lagging behind on digital marketing skills, report
New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals a significant lack of digital skills among just over 500 marketers working in the charity sector.
Jeff Winton Associates partners with UK-based Onyx Health to expand global healthcare communications services
Jeff Winton Associates announced expansion into additional global markets through a new partnership with UK-based marketing communications firm Onyx Health.
Brand reputation remains key priority for marketers amid COVID-19, survey
A survey of current UK marketing priorities from the Chartered Institute of Marketing reveals that brand reputation remains key in coping with COVID-19.
VMLY&R launches new global agency dedicated to specialty Rx pharmaceutical companies
VMLY&R has announced that it will launch a new global healthcare agency, VMLY&Rx, to service specialty Rx pharmaceutical companies.
Seven Stones to handle St John & St Elizabeth Hospital advertising account
St John & St Elizabeth Hospital has awarded its advertising account to Seven Stones.
Publicis Media UK promotes Nadine Young to CEO of Starcom
Publicis Media has announced the promotion of Nadine Young to the role of CEO, Starcom UK, reporting to Sue Frogley, CEO, Publicis Media UK.
Amazon Music launches podcasts for customers across U.K and Germany
Amazon Music has launched podcasts in the U.S., U.K., Germany, and Japan, across all tiers of service at no additional cost.
Hearst UK partners with SpareRoom to launch paid talent scholarship
Hearst UK, the premium content and experience business, has announced the launch of a talent scholarship sponsored by flatshare site SpareRoom.
4Creative bolsters team with new Deputy ECD and Creative Director
Channel 4 has announced that 4Creative’s Eoin McLaughlin has been promoted to the newly created role of Deputy Executive Creative Director and the appointment of award-winning creative Lydia Raghavan to Creative Director.
ASA launches campaign in Scotland to promote decent and honest ads
The Advertising Standards Authority, ASA, has launched a brand new advertising campaign in Scotland to promote its role in helping to keep all ads ‘legal, decent, honest and truthful’.
VICE Media Group inks new content deal with Hulu
VICE Distribution, the newly created distribution and licensing group of VICE Media Group (VMG), has signed a new premium content deal with streaming platform Hulu, for 100 hours of original VICE TV content.
Arcesium extends financial technology footprint into Europe
Arcesium LLC, a global financial technology and professional services firm has expanded its footprint into Europe, opening a new office in London.
UK's curated audio platform for journalism Curio closes $9m Series A funding for international expansion
Curio, the premium audio platform with a curated library of expert journalism, closed a $9 million Series A round led by Earlybird. Draper Esprit, Cherry Ventures, and Horizons Ventures also took part in the investment.
Amazon advertising Demand Side Platform agency Clear Ads dominates DSP business UK
Clear Ads, Amazon's advertising demand side platform agency is currently dominating the Demand Side Platform (DSP) business in the UK.
rlaxx TV launches in Germany and UK
rlaxx TV, the new European Advertising-based Video on demand (AVoD) service, is now available in Germany and the United Kingdom on smart TVs by Blaupunkt, Hisense, Hitachi, JVC, Medion, Metz, Sharp, Telefunken, Toshiba and Vestel.
ELLE UK unveils 2020 list of movers and shakers
Global fashion and luxury media brand ELLE has announced a partnership with MAGNUM Ice cream for the publication of its annual celebration of new leaders and game-changers dubbed The ELLE List 2020.
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[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
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