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Automotive firm Doyen Auto accelerates its digitalization with iO
Following a tender involving several agencies, Doyen Auto has chosen the experts of iO to accelerate its digital marketing and its different networks.
[Startup Interview] Julien Morin, CEO, Wiboot, France
Wiboot is a French-based startup that combines IOT and AI different stacks in a single integrated platform, allowing professionals to create rapidly their application and maximize their return on investment.
France Télévisions, M6 and TF1 groups announce the liquidation of SALTO
Launched on 20th October 2020, SALTO has currently near one million subscribers, who have signed up for an offer that combines the best of French drama with iconic daily shows and exclusive all-new programmes.
Nielsen launches Ad intel service in France
Nielsen’s Ad Intel service provides detailed advertiser-level media spend and creative information enabling advertisers, agencies, publishers and ad platforms to monitor ad activity across TV, radio, digital, social, print, out of home and cinema.
TotalEnergies and Air France-KLM sign agreement to supply sustainable aviation fuel for 10 years
This sustainable aviation fuel will be produced by TotalEnergies at its biorefineries. It will be made available to Air France-KLM Group’s airlines, mainly for flights departing from France (in accordance with French legislation) and the Netherlands.
[Marketing Week] Bob Koigi: The rise and rise of social media advertising
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
Nathalie Pons appointed Chief Impact Officer at Havas Village France
Previously Deputy General Manager in charge of engagement at Havas Paris, Nathalie’s task will be to steer the joint strategy across all entities, both media and creative, of using societal and environmental impact to drive performance.
[Marketing Week] Investing in ethical and responsible advertising
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.
[Marketing Week] Bob Koigi: The battle for brand value
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.
Bostik opens Ideal Work showroom in Paris, France
Bostik, the adhesives segment of Arkema, announced the opening of the Paris showroom of Ideal Work, an Italian specialist in high-added value decorative flooring technologies, which the Group acquired in 2020.
Paramount+ announces expansion into France and Germany
Paramount+, the global streaming service from Paramount Global has announced that the service will arrive in France on December 1, followed by Germany, Austria and Switzerland on December 8.
Global marketing firm Rosie Labs launches operations in France
Rosie Labs, the global marketing collective, has announced it is extending its international reach and building up its Web3 practice with the opening of a new Paris-based office in the historic Le Marais district.
iO to assist AXA Bike Security develop an Amazon marketplace strategy for French and Dutch markets
In order to get to know the French market better, the company says it will carry out extensive keyword research. Based on these results, iO will optimise the existing AXA product pages on Amazon France.
Shekel supplies smart refrigerators to Belgian retailer Colruyt
Shekel, along with U.S. based Parlevel Systems, supplied dozens of smart refrigerators to the Colruyt retail group operating in Belgium, Luxembourg and France. The transaction is estimated at 1M NIS.
Sonepar partners with Mirakl to develop B2B electrical equipment distribution marketplace in France
Sonepar, an independent family-owned company with global market leadership in B2B distribution of electrical products, solutions and related services, is pursuing its omnichannel strategy and has entered into a partnership with Mirakl.
Jackery solar generator solutions expands European market to Spain, France, Italy
Jackery, the global leader in providing portable power station and solar panels, announced its European market expansion into three brand new countries; Spain, France and Italy.
AudioValley targets growing gaming market with Targetplay
AudioValley, an international specialist in B2B solutions in digital audio, has unveiled Targetplay, a new division within its Targetspot business unit that will focus on the fast-growing market for audio advertising in video games and apps.
Volta continues its European expansion with new signings and installations in Switzerland, Germany, and France
Volta has signed partnership deals with the global sporting goods chain Decathlon, starting in St. Gallen, Switzerland, and the movie theatre company Cineplex Group in Germany.
[Vacancy] Hivestack is looking for a Senior Marketing Manager EMEA
Hivestack is directly looking for a Senior Marketing Manager EMEA
Havas Group acquires French MedEd specialist Raison de Santé
Havas Group has announced the acquisition of Raison de Santé, a Paris-based agency that specializes in medical education that has supported numerous health companies since its conception in 2008.
Boiron appoints Havas Media Group as its multimedia partner in 13 European countries
Following six months of competitive pitching, Boiron has named Havas Media Group as its multimedia partner in France and 12 other European countries.
[Marketing Week] Bob Koigi: Sounding the alarm over surge in holiday advertising fraud
The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.
Fisker to partner with Bridgestone for electric vehicle services and solutions in France and Germany
After recently selecting Bridgestone as the exclusive tyre partner for its upcoming Ocean all-electric SUV, Fisker is extending its collaboration with the global company.
TotalEnergies launches largest battery-based energy storage site in France
TotalEnergies has launched the largest battery-based energy storage facility in France. Located at the Flandres center in Dunkirk, this site, which responds to the need for grid stabilization, has a power capacity of 61 MW.
Publicis Groupe announces fintech joint venture between Publicis Sapient and Siam Commercial Bank in Southeast Asia
Publicis Groupe has announced the launch of SCB Tech X, a joint venture between Publicis Sapient and Siam Commercial Bank (SCB), creating one of the largest fintech entities in Southeast Asia.
fuboTV completes acquisition of French live TV streaming company Molotov SAS
The synergies between fuboTV and Molotov’s technology and teams are expected to enable both companies to continue on paths of accelerated growth in their respective home countries and leverage their capabilities to improve both business models with greater scale.
ENGIE and BASF sign power purchase agreement for renewable energy in Europe
Under the PPA, effective as of January 1, 2022, ENGIE will provide BASF with up to 20.7 terawatt hours of renewable electricity in total throughout the term of the agreement.
Havas Group launches immersive Dare! Live event programme to the public
Following a successful October 19th premiere to employees across the world, global communications company Havas Group has now publicly announced its innovative new event series, Dare! Live, to the public.
TotalEnergies launches largest solar power plant in France
TotalEnergies launched its largest photovoltaic solar power plant in France, with a capacity of 55 megawatts (MW). The solar farm, located northeast of Gien (Loiret), comprises 126,000 photovoltaic panels spread over 75 hectares.
TotalEnergies partners with the Government of Suriname to preserve forests
This public-private partnership illustrates the alignment between the ambition of TotalEnergies and the Government of Suriname to protect forest ecosystems and biodiversity while benefiting local communities.
[Vacancy] Outbrain is looking for a Programmatic Technical Operations Manager
Outbrain is directly looking for a Programmatic Technical Operations Manager
[Vacancy] Outbrain is looking for a Procurement Manager
Outbrain is directly looking for a Procurement Manager
[Vacancy] Outbrain is looking for an Industry Director, Automotive & Technology
Outbrain is directly looking for an Industry Director, Automotive & Technology
Schneider Electric and GreenYellow partner to accelerate low-carbon trajectory of large companies globally
For Schneider Electric, this partnership supports the development of additional solutions focused on improving energy efficiency for the digital transformation of industrial and building applications.
fuboTV acquires French live TV streaming service Molotov
fuboTV Inc., the sports-first live TV streaming platform, has announced it has achieved a significant milestone towards global expansion and entered into a binding agreement to acquire France’s number one live TV streaming company, Molotov SAS.
RWE invests in 44-megawatt onshore wind farm in France
By deciding to invest in the Les Nouvions onshore wind farm, RWE is further expanding its renewables portfolio in France. The 44-megawatt wind farm is located in northern France in the Hauts-de-France region.
TotalEnergies, Iberdrola and Norsk Havvind join forces for offshore wind development
The consortium will leverage in its offer the proven technical expertise of its members in both bottom fixed and floating offshore wind, as well as its in-depth knowledge of the challenges, territories and stakeholders in Norway.
Groupe Rocher selects Google Cloud to accelerate its sustainability commitments
Google Cloud and Groupe Rocher has announced a five-year collaboration agreement to accelerate the group’s digitization and foster its ambitious sustainability strategy through IT.
Red Havas expands into Germany, Spain, China, Italy and France
Red Havas, the global micro-network of Merged Media agencies, has announced the addition of Red Havas Spain, Germany, China, Italy and France.
Essence launches new office in France
Inspired by Silicon Valley, Essence helps brands enter a new business paradigm driven by algorithms and data, and was originally created to support tech champions such as Google and will continue to support them in France.
Havas Group acquires Italian cloud services agency Nohup
This partnership, led by Manfredi Calabrò who runs Havas CX Italy and is CEO of Havas Milan, marks a further step in the expansion of Havas Group’s expertise in customer experience and will be very beneficial to the whole European market.
Eni launches 87.5 MWp solar park in France
Solar energy developer Dhamma Energy, fully owned by Eni, inaugurated the 87.5 MWp Athies-Samoussy solar farm in France.
[Marketing Week] Bob Koigi: Upsetting status quo with innovative offerings, partnerships
As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.
TotalEnergies partners with Safran to accelerate decarbonization of the aviation industry
TotalEnergies and Safran have signed a strategic partnership agreement to jointly develop technical and commercial solutions for the decarbonization of the aviation industry.
Nielsen acquires French ad monitoring company TVTY
Global data, measurement and analytics company, Nielsen, has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France.
Orange Ventures invests in French online media outlet and content producer Brut.
Orange Ventures, Orange’s venture capital investment subsidiary, is investing in the media company Brut. as one of the main investors in a series C funding round of 75 million dollars. This new funding will help Brut to further its international ambitions.
TotalEnergies partners with Uber to accelerate transition towards electric urban mobility
TotalEnergies and Uber are partnering to accelerate the transition of Uber’s drivers towards electric mobility, by providing support for vehicle conversion and easier access to charge points.
Alchimie partners with Altice on distribution of content
Alchimie, the OTT subscription video platform, and Altice, a player in the French telecom/media conversion, have launched a strategic partnership to provide more than 400 hours of premium content.
Total begins producing sustainable aviation fuel in France
Total has begun producing sustainable aviation fuel (SAF) at its La Mède biorefinery in southern France and its Oudalle facility near Le Havre. The biojet fuel, made from used cooking oil, will be delivered to French airports starting in April 2021.
Publicis Groupe adopts The Trade Desk’s ad tracking technology
Publicis Groupe and The Trade Desk have announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy.
FAO Schwarz partners with Prénatal Retail to open flagship store in Italy
ThreeSixty Group is partnering with Prénatal Retail Group, toy retailers in Europe, to introduce the FAO Schwarz brand, retail store, and E-commerce concepts to Italy with an eye to expand in to Spain, France, Portugal and Benelux.
Havas Group awarded ISO certification for commitment to reduce environmental footprint
Havas Group has obtained ISO 14001 certification for 32 of its entities based in France.
Orange partners with ENGIE to deliver renewable energy supply solution in France
Orange is joining forces with ENGIE, the developer of solar and wind power in France, to deliver a global renewable energy supply solution in the country.
Havas Group acquires majority stake in Singapore-based creative agency BLKJ
Havas Group has announced the acquisition of a majority stake in Singapore-based creative agency BLKJ. The agency will join forces with the Havas Creative network and will strengthen the Group’s creative operations in South East Asia.
Total joins Mærsk Mc-Kinney Møller Center for Zero Carbon Shipping
Total has joined the Mærsk Mc-Kinney Møller Center for Zero Carbon Shipping as a strategic partner and accelerates its R&D program for carbon neutral shipping solutions
Havas Group acquires Israeli advertising agency Inbar Merhav G
Havas Group has announced the acquisition of full service independent agency, Inbar Merhav G, as part of the Group’s strategic plans in Israel. The agency will rebrand to Havas Inbar Merhav G Ltd.
Publicis Groupe appoints Anna Chitty as CEO of Starcom China
Publicis Groupe has announced the appointment of Anna Chitty as Chief Executive Officer of Starcom China.
Digital marketing agency EWM. SA opens Parisian subsidiary, EWM France
EWM. SA, a Geneva web development and digital marketing agency announces the creation of its Paris branch, EWM France, in a joint venture with the OLCM holding company.
Total and Engie partner to develop France's largest renewable hydrogen production site
Total and global electric utility company Engie have signed a cooperation agreement to design, develop, build and operate the Masshylia project, France's largest renewable hydrogen production.
Heineken, Nouryon, Philips and Signify sign Pan-European green energy deal
Heineken, Nouryon, Philips and Signify have formed the first consortium to sign a Pan-European green energy deal securing additional renewable electricity for Europe.
Blacknut turns TV into streaming games console with support for Google Chromecast and Amazon Fire TV
Cloud-gaming specialist Blacknut becomes the first company to add support for Google's plug-and-play Chromecast streaming device.
L’Oréal Paris and VIRUTE unveil first digital make-up experience for live video
L’Oréal Paris and VIRTUE, the creative agency born from VICE, have announced the global launch of an interactive digital-only make-up experience that brings a new inventiveness to experimenting with make-up looks, all in the virtual reality space.
Total to use Honeywell UOP technology to produce renewable jet fuel and diesel in France
Honeywell announced Total will use Honeywell UOP Ecofining process technology to produce renewable fuels, primarily for the aviation industry, at its Grandpuits platform at Seine-et-Marne in north central France.
Heineken and Publicis Groupe launch new agency model for global creative and brand experience remit
Heineken has partnered with Publicis Groupe to launch a new model – Le Pub – which will deliver best in-class consumer experiences, provided at speed, driving sales and giving Heineken a sustainable competitive advantage.
Isobar develops ecommerce platform for LOUIS XIII
The LOUIS XIII cognac brand has chosen Isobar, the digital experience agency of the dentsu group, to conduct the design and development of its new immersive website and e-boutique.
MINISO opens first store in Paris
MINISO, Japanese-inspired lifestyle product retailer, opened its inaugural outlet in Paris, first store to open in Europe since the company's successful listing on the New York Stock Exchange.
Epsilon positioned at the center of Publicis Groupe growth strategy
In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud.
Chinese smartphone manufacturer Vivo enters European market
Chinese smartphone manufacturer Vivo announced its entry into six European countries, Poland, Germany, France, Spain, Italy and the United Kingdom.
Havas Media selects FreeWheel to handle media buying business in UK and France
Havas Media Group, part of the Havas Group, has picked FreeWheel’s Strata platform to power its media buying and management business in the U.K. and France.
Europa+ set to launch in Latin America
Europa+ announced the launch of its new subscription streaming video service that will, for the first time, bring Latin American and Caribbean audiences the latest and most popular television programming.
Marta Ruiz-Cuevas appointed Publicis Groupe CEO for Spain and Portugal
Publicis Groupe has announced the appointment of Marta Ruiz-Cuevas as Publicis Groupe Iberia (Spain and Portugal) CEO, expanding upon her continued Publicis Groupe Mexico CEO remit.
VMLY&R launches new global agency dedicated to specialty Rx pharmaceutical companies
VMLY&R has announced that it will launch a new global healthcare agency, VMLY&Rx, to service specialty Rx pharmaceutical companies.
Heineken pilots automated dispensers in retail stores across 4 markets
Heineken has announced that it is piloting fully automated dispensers in major retail outlets for customers to purchase high quality & fresh draught beers to enjoy at-home using 100 per cent reusable bottles.
Lunii, France's top-selling toy expands into the U.S.
Top-selling toy on France Amazon, Lunii has crossed the Atlantic and is launching in the U.S. this month (now available in B8TA). Perfect for this COVID times, it's screen-free and emissions-free.
MediaMonks merges with Dare.Win strengthening its creative and content capabilities
Dare.Win, an award-winning Paris-based digital creative agency has entered into a merger with MediaMonks, S 4Capital’s Content practice.
France AI startup reciTAL raises €3.5 million to bolster its Document Intelligence solutions
reciTAL, a Paris-based AI start-up specializing in Document Intelligence solutions, is raising € 3.5 million for the first time with the Breega investment fund.
eBay is expanding its management of payments to France, Italy and Spain
As part of modernizing its marketplace and creating a more streamlined experience for customers, eBay is expanding its management of payments to France, Italy and Spain in the first quarter of 2021.
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