Digital marketing, just like fashion, evolves and changes faster than light speed. YouTube influencer marketing is also not stagnant:
In the last few years, the YouTube algorithm has gone through an enormous change. Viral content is no longer the go-to format for new creators.
Because of the global lockdown, online activity has skyrocketed. Marketing leaders predict that many more companies will invest in branded content in 2021.
Despite a number of US marketers slashing spending on influencer marketing due to the devastating effects of COVID-19, there has been a marked interest in working with influencers.
Live streaming brought China $6 Billion USD in sales within one day and while some companies are still not sure whether they should give it a try, others are increasing their revenue by millions in the blink of an eye.
YouTube has always been an integral part of the music business. However, the platform is taking the music-streaming war to the next level.
Influencer marketing has proved to be a worthy investment for brands: in a recent Twitter survey, 49% of responders said they rely on influencer recommendations when making purchases.