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11-09-2020 18:52:00 | Door: Administrator | Hits: 191351 | Tags:

GroupM adds Google Marketing cloud consulting firm Acceleration to its global offering
12-10-2021 | 17:03:00
GroupM, WPP’s media investment group, has announced that Acceleration, an established data and technology Google consultancy and certified sales partner has joined GroupM.
GroupM appoints Pat Crowley to lead Essence Australia
30-09-2021 | 15:19:00
Pat Crowley has been named the first CEO of Essence in Australia, as AKQA Media becomes part of the Essence network.
GroupM appoints Aimee Buchanan CEO for Australia and New Zealand
03-08-2021 | 12:45:00
The appointment follows an extensive search locally and globally for the best talent to accelerate and drive our transformation and lead GroupM’s vision to shape the next era of media, where advertising works better for people.
GroupM names Brendan Moorcroft CEO of Choreograph
29-07-2021 | 14:20:55
Based in New York, Moorcroft reports to Christian Juhl, GroupM Global CEO, and joins the Global Leadership Team (GLT).
More companies join GroupM’s media inclusion initiative
16-06-2021 | 11:30:00
The Media Inclusion Initiative, a program within GroupM’s Responsible Investment framework, is an integrated strategy for directing investment in, and creating opportunities for, diverse media companies and content creators with an initial focus on Black-owned media.
[Marketing Week] Bob Koigi: Advancing partnerships across content, advertising and marketing
25-05-2021 | 16:43:00
With increased competition in the media, marketing, PR and advertising space and evolving consumer demands, agencies and corporates are looking at new and innovative ways to stay afloat while looking at ways of meeting market needs with partnerships becoming an all too common strategy.
[Marketing Week] Bob Koigi: Brands, agencies invest in diversity, inclusion and equity
18-05-2021 | 14:20:00
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
Group M unveils framework to guide responsible media buying
08-04-2021 | 16:17:51
The framework’s five focus areas—Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability—signals a new media era where scale serves clients through a commitment to make advertising work better for people.
GroupM UK joins The Conscious Advertising Network
18-02-2021 | 09:36:45
Launched in 2019, CAN is a UK-based voluntary coalition of over 70 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising.
Maiko Valentijn to lead GroupM Netherlands as CEO; Tessa van der Starre CEO MediaCom Netherlands
16-01-2021 | 10:04:00
GroupM Netherlands has promoted Maiko Valentijn to GroupM’s new Chief Executive Officer. In this role he will lead the Netherlands operations


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