GROUPM elevates Samantha Bukowski to lead unified commerce capability inside GroupM Nexus
GroupM, WPP’s media investment group, has announced the elevation of Samantha Bukowski to lead GroupM Nexus Commerce, GroupM’s newly unified commerce capability inside GroupM Nexus.
GroupM unveils back to news initiative to drive investment in responsible journalism
The Back to News Initiative is underpinned by Internews’ Ads for News initiative that helps brands and agencies reach engaged news audiences on more than 10,000 trusted local news websites from more than 50 countries.
GroupM names Josh Krichefski CEO, EMEA and U.K
Krichefski will succeed Demet Ikiler, who is stepping down from her position as CEO for GroupM EMEA and WPP Country Manager for Turkey at the end of the month.
GroupM unveils coalition for media decarbonization
GroupM, WPP’s media investment group, has announced the creation of a client coalition that unites nearly 20 leading advertisers — collectively representing $10B in global advertising investment — with a shared commitment to accelerate the decarbonization of the world’s media supply chain.
GroupM announces senior leadership appointments
The new appointments include global leaders for operations, transformation, product, people and clients, as well as a new global CEO at outcome media specialist Xaxis, which forms part of the new organization.
GroupM provides roadmap for audience measurement partners
Following an Upfront season that lacked significant conversation about measurement, GroupM has developed a roadmap for audience measurement partners to drive the industry towards improved measurement standards.
GroupM partners with media companies to create new standards in connected tv measurement
GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.
GroupM announces next steps to accelerate innovation and simplify operations
GroupM, WPP’s media investment group, has announced the latest steps in its transformation to accelerate innovation for clients and further simplify its operations.
GroupM Canada announces black and diverse media pledge to support media and content creators
GroupM, WPP’s media investment group, has announced their plans to launch a Black and Diverse media commitment that endeavors to have their clients pledge 2+% of their media budgets to Black and diverse media platforms, creators, and audiences in Canada.
GroupM introduces premium marketplace to power a new era of responsible investment
GroupM, WPP’s media investment group, has announced the introduction of GroupM Premium Marketplace, a unified programmatic marketplace that will increase media buying transparency and efficiency.
[Marketing Week] Bob Koigi: Warming up to the metaverse revolution
As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.
GroupM promotes Nicola Lewis to CEO of FineCast
She will be responsible for the strategy and operations of Finecast, including working with local markets to execute global strategies and set growth targets all aimed at making clients’ TV advertising more relevant and effective to their consumers.
Essence Promotes Tim Irwin to Global COO, Ryan Storrar to EMEA CEO
Essence Global, part of GroupM, has promoted Tim Irwin to global chief operating officer.
GroupM certified as a top employer Europe 2022 with five EMEA market accreditations
GroupM Germany, Italy, Poland, Spain and the U.K. have all received this global honor resulting in GroupM additionally being awarded Top Employer Europe accreditation for 2022.
[Marketing Week] Bob Koigi: Emerging technologies inspire new content marketing trends
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.
GroupM names JiYoung Kim Chief Product and Services Officer
GroupM, WPP’s media investment group, has announced that JiYoung Kim has been named North America’s Chief Product & Services Officer.
Group M appoints Sebastian Muriel as CEO of Spain
Muriel joins GroupM from Telefónica where from 2016 – 2022 he held the role of Global Director Customer Experience / Novum.
GroupM names Colan McGeehan Chief Marketing and Business Officer for North America
GroupM, WPP’s media investment group, has announced that Colan McGeehan has been named the group’s North America Chief Marketing & Business Officer.
[Marketing Report] Bob Koigi: The nexus between advertising and climate change
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.
Marie-Claire Baker appointed GroupM’s Global Chief People Officer
GroupM, WPP’s media investment group, has announced that Marie-Claire Barker has been named Global Chief People Officer, effective January 2022. She succeeds Jennifer Remling, who was appointed WPP’s Chief People Officer in October.
GroupM partners with Hogarth Worldwide to launch a global addressable content practice
GroupM, WPP’s media investment group, has announced a global partnership with WPP sister agency Hogarth to launch an Addressable Content Practice (ACP)—a global performance media collaboration.
GroupM adds Google Marketing cloud consulting firm Acceleration to its global offering
GroupM, WPP’s media investment group, has announced that Acceleration, an established data and technology Google consultancy and certified sales partner has joined GroupM.
GroupM appoints Pat Crowley to lead Essence Australia
Pat Crowley has been named the first CEO of Essence in Australia, as AKQA Media becomes part of the Essence network.
GroupM appoints Aimee Buchanan CEO for Australia and New Zealand
The appointment follows an extensive search locally and globally for the best talent to accelerate and drive our transformation and lead GroupM’s vision to shape the next era of media, where advertising works better for people.
GroupM names Brendan Moorcroft CEO of Choreograph
Based in New York, Moorcroft reports to Christian Juhl, GroupM Global CEO, and joins the Global Leadership Team (GLT).
More companies join GroupM’s media inclusion initiative
The Media Inclusion Initiative, a program within GroupM’s Responsible Investment framework, is an integrated strategy for directing investment in, and creating opportunities for, diverse media companies and content creators with an initial focus on Black-owned media.
[Marketing Week] Bob Koigi: Advancing partnerships across content, advertising and marketing
With increased competition in the media, marketing, PR and advertising space and evolving consumer demands, agencies and corporates are looking at new and innovative ways to stay afloat while looking at ways of meeting market needs with partnerships becoming an all too common strategy.
[Marketing Week] Bob Koigi: Brands, agencies invest in diversity, inclusion and equity
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
Group M unveils framework to guide responsible media buying
The framework’s five focus areas—Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability—signals a new media era where scale serves clients through a commitment to make advertising work better for people.
GroupM UK joins The Conscious Advertising Network
Launched in 2019, CAN is a UK-based voluntary coalition of over 70 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising.
Maiko Valentijn to lead GroupM Netherlands as CEO; Tessa van der Starre CEO MediaCom Netherlands
GroupM Netherlands has promoted Maiko Valentijn to GroupM’s new Chief Executive Officer. In this role he will lead the Netherlands operations
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