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11-09-2020 18:52:00 | Door: Administrator | Hits: 7009723 | Tags:

Roku partners with Nielsen to enable cross-media measurement of traditional TV, CTV and mobile ad campaigns
29-09-2022 | 16:41:27
Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.
TripleLift and Zype partner to bring in-show programmatic advertising solution to Connected TV
29-09-2022 | 16:37:51
 With these new advertising capabilities, Playout 2.0 users can create dynamic monetization opportunities for brands.
Streaming dominates UK television landscape, report
27-09-2022 | 16:09:02
The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV.
[Marketing Week] Bob Koigi: The market value of addressable advertising
14-09-2022 | 17:25:31
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.
LG Ads Solutions adds key executives as connected TV media investments surge
12-09-2022 | 12:15:00
LG Ads Solutions, the connected TV and cross-screen advertising service, has announced three new executive appointments.
ANTHYM Technologies partners with Publica's ad server to create advanced CTV advertising experience
30-08-2022 | 14:41:17
Publica, a Connected TV (CTV) ad server owned by Integral Ad Science has announced a partnership with ANTHYM Technologies, a coalition of free, ad-supported streaming TV platforms.
Yahoo and Comscore partner to bring advanced brand protection, contextual solutions to CTV campaigns
23-08-2022 | 11:08:23
The Yahoo DSP will integrate with Comscore Activation™, a robust set of pre-bid inventory filters to help marketers achieve brand-safe, impactful campaign delivery across CTV inventory.
[eMarketer] A rapidly surging market for US digital retail media
18-08-2022 | 14:40:24
US digital retail media ad spending will reach $61.15 billion by the end of our forecast period in 2024.
[eMarketer] Consumers curb media subscriptions as cost of living jumps
05-08-2022 | 16:34:44
Consumers worldwide are rethinking their subscriptions for streaming and other services as they feel the squeeze from inflation and rising interest rates.
Xandr and emetriq power MagentaTV audience targeting in Connected TV
29-07-2022 | 08:29:09
Xandr and emetriq, a German data provider and subsidiary of Deutsche Telekom, have partnered to make real audience targeting across publishers in Connected TV, CTV, possible for the first time.
[eMarketer] Smart TVs are the most popular CTV devices in the US
18-07-2022 | 12:00:00
Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.
Connected TV advertising now the fastest growing video ad platform, report
15-06-2022 | 13:16:23
It focuses on how media, sports, and entertainment companies should respond to the post-COVID world, by both capitalizing on existing opportunities and transforming their business to remain attractive to consumers.
GroupM partners with media companies to create new standards in connected tv measurement
14-06-2022 | 11:01:00
GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.
[eMarketer] Advertisers are losing $1 billion on CTV ads that run while TVs are off
14-06-2022 | 10:49:16
Approximately 17% of all ads delivered through connected TV (CTV) devices like dongles or gaming consoles are playing while televisions are off, costing marketers $1 billion per year in wasted ad spend, according to a report from GroupM and iSpot.
DoubleVerify exposes a global fraud scheme targeting advertisers
28-03-2022 | 07:51:00
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the discovery of “ViperBot,” a sophisticated advertising fraud scheme that attempts to steal over $8 million each month in ad spend across two of the industry’s most in-demand channels: connected television (CTV) and mobile video.
Media buyers increase investment in video advertising, IAB Europe, PubMatic report
18-03-2022 | 06:38:25
Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better measurement solutions.
[eMarketer] Streaming services are rapidly branching out and bundling up
09-03-2022 | 07:36:13
Disney is reportedly considering a cheaper, ad-supported subscription tier for Disney+, per The Information.
RTL Group combines businesses to create an international advertising sales champion
02-03-2022 | 08:20:38
RTL Group has announced its decision to combine its fully-owned businesses RTL AdConnect, G+J iMS and the media division of Smartclip to create an international advertising sales champion.
Kantar and fuboTV partner on advertising effectiveness to prove the power of connected TV
02-03-2022 | 08:11:43
Kantar, the global data-driven analytics and brand consulting company, has announced its partnership with fuboTV Inc. the sports-first live TV streaming platform.
AppLovin acquires Wurl to extend reach into connected TV market
01-03-2022 | 08:22:41
AppLovin Corporation, a marketing platform, has announced it has reached a definitive agreement to acquire Wurl, a high-growth software platform in the Connected TV (CTV) market.
Innovid acquires converged TV measurement company TVSquared for $160 million
08-02-2022 | 07:29:31
With the industry calling for a more transparent and accountable TV ecosystem, the deal establishes a new currency-grade standard for cross-platform measurement, powered by the scale and automation of an independent global ad server.
Connected TV fraud schemes could cost publishers over $144 million annually, report
04-02-2022 | 08:32:36
Over the last year, DoubleVerify, DV,  has uncovered multiple majorConnected TV,  CTV, fraud schemes that had the potential to cost CTV publishers over $144 million annually, at an average of $20 CPM across CTV.
LG Ads Solutions introduces suite of guaranteed outcome-based media offerings with third-party validation
28-01-2022 | 08:29:37
Campaigns can be guaranteed across both connected TV ads or through cross-screen targeting on mobile devices and the web.
[eMarketer] Video to surpass half of programmatic display ad spending for the first time in US
27-01-2022 | 07:35:19
As video ad spending continues to expand, its share of total programmatic ad dollars will grow. This year, video will account for more than half of all programmatic display ad spending for the first time.
Nielsen launches streaming signals for more efficient advertising on connected TV
05-01-2022 | 08:38:40
A first-of-its-kind solution that unbundles household viewing, Streaming Signals enables both media buyers and media sellers to optimize and measure CTV reach for more efficient advertising, maximizing ad revenue and delivery to streaming audiences. 
[eMarketer] Hulu dominates connected TV ad spend
17-12-2021 | 07:24:33
Hulu reported $2.1 billion in ad revenue for the year that ended in September 2021, per a new report by Kantar.
[eMarketer] Nielsen announces major changes to improve TV audience measurement
24-11-2021 | 15:02:54
Nielsen has announced that it would overhaul its measurement process to focus on providing audience estimates based on individual ads rather than overall commercial minutes.
Outbrain acquires video intelligence AG platform, expands brand and video offering
22-11-2021 | 15:20:00
vi’s contextual and machine learning technology enables media owners to enhance user engagement and monetization by adding relevant video content to articles.
Global ad tech company The Trade Desk advances partnership with NBCUniversal
20-11-2021 | 13:49:27
As part of this announcement, The Trade Desk will add NBCU’s Peacock service to its industry-leading CTV platform.
[eMarketer] Connected TV catches attention of US population
20-11-2021 | 12:15:41
Ad-free services like Netflix and Amazon Prime Video remain streaming juggernaut.
DoubleVerify and Innovid offer advertisers an automated way to maximize video investments across screens
09-11-2021 | 15:56:14
Innovid and DV’s partnership began in 2014 with the aim of automating unnecessary manual work for advertisers when monitoring and optimizing their media quality across screens.
[eMarketer] Hulu trailblazes in ad revenues among Connected TV players
28-10-2021 | 13:12:31
Hulu's share of the CTV video market has been gradually falling since 2017 as newer competitors draw some of the company's ad dollars


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