Roku partners with Nielsen to enable cross-media measurement of traditional TV, CTV and mobile ad campaigns
Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.
With these new advertising capabilities, Playout 2.0 users can create dynamic monetization opportunities for brands.
The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV.
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.
LG Ads Solutions, the connected TV and cross-screen advertising service, has announced three new executive appointments.
Publica, a Connected TV (CTV) ad server owned by Integral Ad Science has announced a partnership with ANTHYM Technologies, a coalition of free, ad-supported streaming TV platforms.
Yahoo and Comscore partner to bring advanced brand protection, contextual solutions to CTV campaigns
The Yahoo DSP will integrate with Comscore Activation™, a robust set of pre-bid inventory filters to help marketers achieve brand-safe, impactful campaign delivery across CTV inventory.
US digital retail media ad spending will reach $61.15 billion by the end of our forecast period in 2024.
Consumers worldwide are rethinking their subscriptions for streaming and other services as they feel the squeeze from inflation and rising interest rates.
Xandr and emetriq, a German data provider and subsidiary of Deutsche Telekom, have partnered to make real audience targeting across publishers in Connected TV, CTV, possible for the first time.
Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.
It focuses on how media, sports, and entertainment companies should respond to the post-COVID world, by both capitalizing on existing opportunities and transforming their business to remain attractive to consumers.
GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.
Approximately 17% of all ads delivered through connected TV (CTV) devices like dongles or gaming consoles are playing while televisions are off, costing marketers $1 billion per year in wasted ad spend, according to a report from GroupM and iSpot.
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the discovery of “ViperBot,” a sophisticated advertising fraud scheme that attempts to steal over $8 million each month in ad spend across two of the industry’s most in-demand channels: connected television (CTV) and mobile video.
Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better measurement solutions.
Disney is reportedly considering a cheaper, ad-supported subscription tier for Disney+, per The Information.
RTL Group has announced its decision to combine its fully-owned businesses RTL AdConnect, G+J iMS and the media division of Smartclip to create an international advertising sales champion.
Kantar, the global data-driven analytics and brand consulting company, has announced its partnership with fuboTV Inc. the sports-first live TV streaming platform.
AppLovin Corporation, a marketing platform, has announced it has reached a definitive agreement to acquire Wurl, a high-growth software platform in the Connected TV (CTV) market.
With the industry calling for a more transparent and accountable TV ecosystem, the deal establishes a new currency-grade standard for cross-platform measurement, powered by the scale and automation of an independent global ad server.
Over the last year, DoubleVerify, DV, has uncovered multiple majorConnected TV, CTV, fraud schemes that had the potential to cost CTV publishers over $144 million annually, at an average of $20 CPM across CTV.
LG Ads Solutions introduces suite of guaranteed outcome-based media offerings with third-party validation
Campaigns can be guaranteed across both connected TV ads or through cross-screen targeting on mobile devices and the web.
As video ad spending continues to expand, its share of total programmatic ad dollars will grow. This year, video will account for more than half of all programmatic display ad spending for the first time.
A first-of-its-kind solution that unbundles household viewing, Streaming Signals enables both media buyers and media sellers to optimize and measure CTV reach for more efficient advertising, maximizing ad revenue and delivery to streaming audiences.
Hulu reported $2.1 billion in ad revenue for the year that ended in September 2021, per a new report by Kantar.
Nielsen has announced that it would overhaul its measurement process to focus on providing audience estimates based on individual ads rather than overall commercial minutes.
vi’s contextual and machine learning technology enables media owners to enhance user engagement and monetization by adding relevant video content to articles.
As part of this announcement, The Trade Desk will add NBCU’s Peacock service to its industry-leading CTV platform.
Ad-free services like Netflix and Amazon Prime Video remain streaming juggernaut.
DoubleVerify and Innovid offer advertisers an automated way to maximize video investments across screens
Innovid and DV’s partnership began in 2014 with the aim of automating unnecessary manual work for advertisers when monitoring and optimizing their media quality across screens.
Hulu's share of the CTV video market has been gradually falling since 2017 as newer competitors draw some of the company's ad dollars