Audience targeting strategies and dynamic product placement among media trends to watch in 2023, report
As cost of living crisis reshapes business reality, Kantar, the world’s marketing data and analytics company, has revealed Media Trends and Predictions 2023, its annual forecast for how the media landscape will evolve in the year ahead.
Global is directly looking for a Broadcast Journalist - Milton Keynes
Inspired by this, Chicken Licken wanted to tell a tale of just how legendary the burger is and how far someone would go to get their hands on one.
Nearly 60% of US adults watch digital video on non-TV devices, like laptops, tablets, and smartphones, every day. That’s up from 54% last year, and 27% in 2013.
The streaming service SkyShowtime (from Paramount and Comcast) appears to have registered a Dutch registration for the streaming service with the Media Authority.
Volkswagen is supporting the exhibition of this year’s winner of the Kaiserring art award Isaac Julien.
TikTok and Loop Media have teamed up to bring the platform’s highly engaging and entertaining content to over 12,500 Loop Players and devices across the United States, inviting patrons of bars, restaurants, retail shops and more to experience the joy of TikTok.
Omdia estimates that by 2027 nearly 60% of global Netflix subscribers will be on the ad-supported tier. This change will happen through a combination of new subscriber acquisition and "downgrading" of existing subscribers to ad-tier.
605 collaborates with Conviva to enrich cross-screen measurement of content and advertising across premium video
This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video.
The rise of streaming video services has been pivotal in the move away from pay TV. By the end of 2024, for the first time, there will be more cord-free viewers than pay TV viewers in the US, per our forecast.
Built on a modular framework, MK Engage covers the entire streaming pipeline from ingest to delivery, enabling sports franchises and live content providers to increase fan engagement opportunities while exploring new revenue streams.
Thousands of businesses depend on the Loop Player to stream music video, entertainment and information channels and control their digital signage and in-store messaging for free, increasing customer engagement and length of stay.
TikTok is going local with a new “Nearby” video feed on the For You page that shows videos made in your area and allows users to add location tags to content.
Targetspot, a global player in AdTech and digital audio monetisation, has announced a highly promising agreement with ShowHeroes, an independent video solutions provider.
The integration of VideoAmp data into Mediaocean platforms comes at a crucial inflection point for the industry as it seeks to leverage new types of currencies to transact upon.
Approximately 17% of all ads delivered through connected TV (CTV) devices like dongles or gaming consoles are playing while televisions are off, costing marketers $1 billion per year in wasted ad spend, according to a report from GroupM and iSpot.
According to those familiar with the situation, the commerce and media giant decided to walk away from the auction rather than engage in competitive bidding.
Keeping in mind the uncertainties of COVID-19, they are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries.
Viant Technology Inc. a people-based advertising software company, has partnered with IRIS.TV, the only data platform built for video.
In the same logic as its partnership with Samsung TV Plus, several million LG Smart TV users in Germany, the UK, France, Spain and Italy now have free access to 23 channels distributed by Alchimie.
Global is directly looking for a Commercial Talent Director - London
The campaign combines both magazines for the first time with a special 16-page flip print supplement, alongside bespoke digital and video content.
Paramount is directly looking for a Multi-Platform Coordinator
Viaplay will become home to the National Hockey League (NHL) and KSW mixed martial arts (MMA) in the UK. Up to 1,400 games from the world's best ice hockey league will be shown on Viaplay every year until 2027.
Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, announced a new collaboration with Google Cloud to streamline TV and video service deployments and operations.
With millions of viewers hooked on to watching videos, a new future of video-based content has evolved – interactive videos with clickable content.
Edgecast is a business unit of Yahoo, which is owned by funds managed by affiliates of Apollo (the “Apollo Funds”) and Verizon Communications.
As video ad spending continues to expand, its share of total programmatic ad dollars will grow. This year, video will account for more than half of all programmatic display ad spending for the first time.
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.
Dentsu International, has announced the next generation of studio production in the cloud with the launch of dentsu Cloud Studio.
Headquartered in Switzerland, Video Solutions AG runs AVOD platforms Watch4 and W4Free, which are top movie and TV series destinations for advertisers to reach targeted audience sectors in Germany, Switzerland and Austria and the UK, respectively.
Inspired Entertainment, a B2B provider of gaming content, systems and solutions and Cristaltec announced they have signed a new agreement to transform their strategic partnership in Italy.
Xandr, AT&T’s advanced advertising company, has announced the release of a new feature on its platform, described as content metadata for video.
MediaCom is launching Creative Analytics, a new global capability designed to give greater insight into future creative performance across programmatic display, search, social and video.
vi’s contextual and machine learning technology enables media owners to enhance user engagement and monetization by adding relevant video content to articles.
rlaxx TV, the European-based free ad-supported streaming service (FAST+AVOD), announced a partnership with Publica, a connected TV (CTV) ad platform.
Conviva’s global streaming audience measurement technology promises to deliver unique, innovative, and industry-changing solutions.
Yahoo has announced the expansion of its partnership with Tubi, FOX Entertainment’s breakthrough ad-supported video-on-demand (AVOD) service, bringing incremental efficiencies to the planning and buying of connected TV
Kantar, the world’s data-driven analytics and brand solution company, has announced the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising.
ViacomCBS is directly looking for a Manager, Streaming & Video Operations
ViacomCBS is directly looking for a Sr Manager, Global Video Catalog Operations
Logitech is directly looking for a Senior Demand Planner EMEA - Video Collaboration
Conceptualized by Xandr’s Marketplace Development team, the Premium Video Catalog helps media buyers effortlessly plan and execute online video and CTV campaigns while unlocking new targeting and reporting features across North America.
Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has entered into a definitive agreement to acquire Spirable, a creative performance platform.
ViacomCBS is directly looking for an Operations Coordinator Transmission
Samsung Electronics has announced a new partnership with CJ ENM, Asia’s entertainment and media group behind the Oscar-winning film ‘Parasite’, to build a virtual production studio to spearhead the production of future video content.
Aniview , a provider of holistic video advertising solutions for publishers and networks, has unveiled its end-to-end advertising operations service for direct publishers.
Smart AdServer, the independent ad monetization platform, has announced its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its growth in CTV and media services.
TVSquared has been onboarded by SpotX, the global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics.
SpotX has announced it has developed a comprehensive suite of custom audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way.
Interactive ad formats engage hard-to-convince audiences, MAGNA, IPG Media Lab and Verizon Media study
A new study by Verizon Media, MAGNA and IPG Media Lab, “The Interactive Effect,” reveals that interactive ads are an effective way to increase engagement.
Ad supported video streaming platforms like The Roku Channel, Pluto TV and Hulu are fast gaining a share of the streaming video market that has long been a preserve of ad-free subscription services like Netflix.
SportsTribal TV the new free, ad-supported streaming TV service (FAST) specializing 100% in sports-themed content has been launched.
As the latest addition to Sony’s Cinema Line, the FX3 delivers a cinematic look and professional operability and reliability all in one device.
SpotX, the global video advertising platform, has announced a strategic partnership with Crackle Plus to serve as a primary supply-side platform (SSP) to power the video monetization of Crackle Plus.
In response to the growing demand for high-quality camera equipment to meet the evolving requirements of today’s content creators, Canon Europe has announced the EOS M50 Mark II, the successor to the award-winning EOS M50.
Amazon Web Services (AWS), an Amazon.com, Inc. company, and the German Bundesliga, Germany’s top national football league, have announced three new Bundesliga Match Facts powered by AWS to give fans deeper insights into action on the pitch.
UK independent factual production company Icon Films has announced a joint commission from VICE TV and VICE World News to produce ‘Unknown Amazon with Pedro Andrade’, a new documentary series that explores the unique diversity of Amazonia and the people who live there.
SpotX, the global video advertising platform, has announced a partnership with LG Electronics Inc. (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.
Logitech has raised the bar on the video conferencing industry with a next generation portfolio of appliance and PC-based solutions that work with today’s video conferencing services such as Microsoft Teams and Zoom.
SpotX has announced a partnership with digital entertainment company POPS Worldwide to activate video ad serving and programmatic activation across its OTT channels.