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Instagram and Snap have launched new offerings to businesses and consumers in a bid to open up additional revenue streams.

Kantar, the world’s marketing data and analytics company, has announced the launch of Digital Mirror, an advanced analytics solution developed through iLab – the company’s open innovation ecosystem – in partnership with Audiense and Coca-Cola. 

CoCo is an Austrian social media analysis platform. It helps to increase the effectiveness of advertising campaigns on social networks.

Snapchat has become the first social media platform to join the generative AI frenzy by announcing the release of its own AI chatbot called ‘My AI’ powered by OpenAI’s ChatGPT technology.

Azerion is directly looking for a Graphic Designer in Schiphol-Rijk, Noord-Holland

He brings more than 15 years of experience in digital media, with a strong foundation in biddable media, to the agency at a time when brands are increasing their media spend on performance to accelerate growth.

Snap is coming off a tough Q4, and its business outlook is still grim. The company repeatedly mentioned the difficult economic environment, challenges from Apple’s privacy-related changes, and increased competition.

Meta recently announced that it is introducing a broadcast-chat feature called Channels on Instagram to allow creators to deepen connections with followers.

Edge Storefronts help brands acquire more customers and drive campaign revenue from social media by creating multichannel and campaign-specific e-commerce stores in minutes.

Meta gained a strong hold over the US social media app rankings last year, with Instagram, WhatsApp, Messenger, and Facebook all boasting the highest numbers of downloads.

While overall social network user numbers are rising slowly in the UK, there’s much greater movement in terms of the platforms being used.

To be eligible, creators must subscribe to Twitter Blue Verified, Twitter’s $8-per-month subscription service that gives users a blue checkmark next to their account name, among other perks.

The beta launch is the perfect time to create clubs that are based on shared passions in a variety of categories, including travel, tech, fashion, media, wellness, and food.

Advertisers have been asking the company to concentrate on its main advertising business, which is facing challenges including slackening spending, increased competition from players like TikTok, and Apple's year-and-a-half-old privacy regime.

The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies

Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.

YouTube is testing a hub of free ad-supported streaming channels as it continues to expand its streaming ambitions.

The habit of buying products on Amazon makes its dominance hard to shake, but discovery is key to capturing Gen Z shoppers and users.

With Tweet-level analysis, advertisers can better understand the content that appears adjacent to their ads on Twitter’s feed.

As advertisers increasingly demand brand safety and suitability measurements in user-generated content environments, companies are coming up with solutions that are  delivering transparency in their campaigns.

Founded in 2011 and headquartered in Mannheim with two additional branches in Düsseldorf and Hamburg, HRZN specialises in all disciplines of online-located brand communication.

More and more consumers are turning to TikTok search over Google to find their next local boutique or restaurant.

Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. Discovery will use VideoAmp’s measurement and data capabilities to better represent its audiences for advertisers.

Social commerce sales grew 34.4% this year to $53.10 billion, according to eMarketer forecast, as more people shop on social media and existing buyers spend more.

Despite that caution, the compelling reach and engagement of social media means the vast majority of media experts still plan to advertise on those same platforms next year.

While the overall market slows, not all categories will take the same hit. Social media is definitely in trouble, but connected TV (CTV) and retail media are in good shape.

As the advertising, marketing, communication and media fraternity reflects on the mixed fortunes that 2022 presented, they are expressing divided feelings about what 2023 portends.

Instead, Gen Zers’ TV time is headed to social media—which includes digital video—where they spend the bulk of their time with media.

With Shareablee powered by Comscore now, publishers can see not only their digital audience and engagement but their social interaction with their audiences to define better monetization strategies.

This isn’t the first time Meta pulled out the “ban-all-news” threat in response to legislation giving publishers negotiating power.

After a strong start in 2022, advertising spending growth slowed significantly in the second half amidst global economic uncertainty.

The conversation focused on Twitter’s continued commitments to GARM around common definitions, common measures, common tools and independent verification.

The UK is a nation of digital buyers. But their appetite for shopping online hasn’t yet extended to social media

LinkedIn has expanded its B2B marketing offerings with a number of features designed to help marketers reach relevant audiences and analyze performance.

Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.

The speculation is that Musk wants to transition Twitter away from its ad-supported revenue model into a subscription-based service.

Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.

Havas Group will deliver a global and fully integrated solution that brings together brand strategy, creative, content, media and production as well as selective support in social media and influencer marketing.

The acquisition further strengthens DPG Media's mission to stimulate reading among the younger generation. 

With a majority of Twitter users accessing the platform via iPhones and Android devices, Apple’s 30% commission and Google’s 15% cut are poised to affect Twitter’s revenue potential.

New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok.

Global is directly looking for a Digital Journalist - Leicester Square - London

Voices on Misinformation takes an in-depth look at consumer sentiment and perceptions of misinformation and identifies how people are dealing with it in their daily lives.

The move to transform WhatsApp represents a major effort by Meta to monetize a significant resource that until now has generated relatively small revenues.

Despite its platform’s overwhelming popularity with many internet users—particularly Gen Z—TikTok is reorganizing.

To make Amsterdammers feel the connection of public transport, the Amsterdam carrier is introducing the first Dutch Travel Poet: Roziena Salihu. Media.Monks is responsible for the concept and execution of the campaign. 

WhatsApp is the most popular messaging platform in the world, with over 5 billion downloads and 2 billion active users, per BusinessofApps. But it’s not the only messaging option available.

TikTok announced a flurry of updates during TikTok World, but changes to the TikTok Creator Marketplace (TTCM) could have the biggest consequences in the long run.

Facebook is bringing some creator-friendly changes to Reels, its TikTok competitor.

This year, 102.6 million people will buy via social platforms in the US. That’s up just 5.9% from last year, following double-digit growth that’s persisted since we began tracking this metric, in 2016.

The influencer advertising industry has grown by an impressive 355% over the past five years, becoming one of the leading online marketing channels.

For Messenger, Meta has developed a tool that uses machine learning to put ads in front of users who are most likely to make a purchase.

In order to give advertisers a more complete view of the impact of their marketing on lower-funnel business results wherever they occur, LinkedIn will automatically add this offline data into aggregate reporting on ad conversions.

Premier Hispanic Mixed Martial Arts (MMA) sports franchise Combate Global is launching on TikTok for the first time ever on  thanks to a partnership with Wave Sports + Entertainment, a player in sports storytelling for the next generation.

The company is launching a number of features, such as tools to drill down into topics and other modifications that will make using search a more visual experience, highlighting maps, snippets, imagery, and even video in new ways.

Other top influences on ad engagement are reliable content and safety. The relevance of the ads themselves is less of a factor.

The tech giant’s market value dropped 57% this year compared with Apple’s 14% dip, Amazon’s 26%, and Alphabet’s 29%, per Yahoo.

US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly 25% of all B2B digital ad dollars spent in the US.

Digital trust is the confidence people have that a platform will protect their information and provide a safe environment for them to create and engage with content.

TikTok has overtaken Snapchat as the third most popular social network in the UK, per our forecast, and that gap will widen as it continues to grow.

The development represents a significant shift in strategy for Meta, which spent much of the past two years focused on making ecommerce a priority.

Snap’s layoffs are a precursor to a wider restructuring plan. CEO Evan Spiegel indicated in May that the company would cut back on recruiting and “find significant cost reductions.”

This type of content, which is relatively inexpensive but requires original content in addition to creator content, ranks lower with small and large businesses.

More than 60% of US social media marketers partner with creators primarily to increase engagement, and roughly the same share do so to reach new audiences.

TikTok is going local with a new “Nearby” video feed on the For You page that shows videos made in your area and allows users to add location tags to content.

When done right, each ad type drives lower funnel metrics for brands and positively impacts long term branding.

Content creators offer brands the opportunity to advertise in an inexpensive, targeted, and authentic way on social media.

Emplifi, the unified customer experience platform, revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide.

TikTok is considered the go-to platform for discovering new music, which has propelled obscure songs into the Billboard 100 and Spotify Viral 50.

Niche has recently closed its $1.8M pre-seed round. The investment was led by MetaWeb with follow-on from Alumni Ventures Group and a grant from the NEAR Foundation.

That trust goes farther on YouTube in terms of driving sales. Some 45% of consumers are at least somewhat likely to shell out for a product via the video platform, 2 percentage points higher than for Facebook.

Aleph Group, Inc, a global enabler of digital advertising in emerging countries, has announced a global sales partnership with Reddit to ensure the success of advertising partners throughout Europe and Central Asia as the platform continues to scale internationally.

The club has 184, 400,000 followers across its social media platforms. These include Facebook (77 million), Instagram (59.2 million), Twitter (31.9 million), and TikTok (16.3 million).

Users remain most satisfied with search engines and information despite a 1.3% dip to 75.

Brands continue to outsmart each other in the eyes of consumers as competition across social media, service delivery and sustainable practices heats up.

In the US, Twitter will lose 1.4 million monthly users between 2022 and 2026.

TikTok has scrapped plans to bring its live ecommerce initiative to the US and other European markets after a failed UK pilot, per the Financial Times.

Smartly.io, the social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

Creators are the lifeblood of YouTube, and it’s becoming increasingly clear that they have the power to move audiences to new features or formats, as well as sway purchase decisions.

Volkswagen's transformation into a tech company will now be accompanied by a TikTok channel called "newauto" - the name of the Group's strategy.

US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices.

ITV and Twitter have announced a new multi-year content partnership in the United Kingdom, which will bring the best of the broadcaster’s output to the platform alongside new bespoke content activations.

TikTok’s program brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video platform.

Sprinklr was TikTok’s first advertising partner in 2020, and the addition of the Content Marketing Specialty makes Sprinklr the only platform capable of helping marketers manage, execute, and optimize both organic and paid content campaigns on TikTok.

According to the numbers put forward by StockApps.com, 64% of global marketers are either extremely or very confident about the effectiveness of advertising on social media platforms. On the opposite spectrum, podcasts have the least level of trust from marketers.

Meta made a flurry of announcements last week at its inaugural Conversations business messaging event.

TikTok is launching a new ad product called ‘Branded Mission’ that will enable brands to crowdsource content from creators and turn top-performing videos into ads.

Social media also ranks higher in brand marketers' perception of overall effectiveness than any other media channel, and they plan to reward the channel—some 65% of marketers plan to increase spending.

Despite Elon Musk's tumultuous Twitter takeover—which is now temporarily on hold, per Musk—eMarketer doesnt project any major changes in user count associated with executive leadership changes at this time.

Time spent scrolling through TikTok has been growing fast, and the app is notorious for pulling users in.

Cameo for Business is partnering with Snap to create the Snap x Cameo Advertiser Programme, which offers Snapchat brand partners access to Cameo stars creating highly-performant short-form advertising content.

The growing interaction of consumers with brands on social media platforms, coupled with shopping functionalities offered by Facebook, Instagram, and TikTok, have supported the rise of social commerce in Europe

After its monumental rebranding and metaverse pivot, the company formerly known as Facebook was bullish on all things VR. Its enthusiasm was contagious

Global is directly looking for a Social Media Editor Radio X - London

Global is directly looking for a Commercial Talent Director - London

The increasing popularity of digital advertising tools among various industries in recent years to offer information about their companies and products is accelerating the market growth.

TikTok has supplanted Snapchat as the favorite social media app of US teens, with Facebook and Twitter lingering far behind, according to Piper Sandler’s “Taking Stock With Teens” survey.

The app’s ad revenues will settle into a double-digit growth trajectory starting next year and top $11 billion in 2024.

Blauw Gras, now part of Ace for almost two years, recently presented a new course. From now on, this also includes new leadership with three experienced agency staff members who will join the MT.

Social media platforms such as TikTok, Facebook, and Instagram are at an inflection point where going after the youngest users may no longer be tenable.

WarnerMedia has announced the launch of its new hub, WM Inclusive as the intersection of all things Equity + Inclusion across the company’s diverse roster of brands, content and programming.

For many content creators, Instagram isn’t everything. In the US, 41.0% of creators run websites or blogs to reach their audiences outside of social media.

That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.

Facebook Reels, which is part of Meta’s response to the threat of TikTok, allows creators to share short-form video content on Facebook or cross-post Reels from Instagram to help them reach a broader audience.

The outbreak of the COVID-19 pandemic, which triggered a paradigm shift in the way individuals use different apps, has positively impacted market growth in the digital media and digital marketing markets.

Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long

As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.

Ace is directly looking for a Growth Associate

YouTube is adding more creator tools including NFTs, video effects and Live shopping, expanding the ways creators will be able to connect with fans and monetise their content.

Lightspeed Commerce Inc., a commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, has announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok.

Chinese monoliths Tencent and Baidu led the world in VR and AR patent applications in 2020 and 2021.

Facebook added about 96 million users worldwide in 2021, making last year the first time the social network failed to add over 100 million users.

This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.

TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app.

With many countries around the globe reentering lockdown restrictions due to the Omicron variant, Digital 2022 shows the growth of social media users continuing to trend upwards.

Tripling in brand value over the past year, TikTok has been named the world's fastest-growing brand by a new report.

Instagram is testing “Instagram Subscriptions,” a feature that would enable users to access exclusive content from creators in exchange for a monthly fee, per a company announcement.

This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.

Growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025. 

US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay.

New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.

The use of AI with social media management software is one of the major trends supporting the content marketing market.

The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022.  This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.

Vendasta has announced the acquisition of MatchCraft from Advance Local. MatchCraft is a global software company specializing in search, display, and social media advertising solutions for digital marketing agencies.

Smartly.io, the social advertising automation platform for creative and performance marketers, has announced new research outlining how changes resulting from the global pandemic will impact ad spend and strategies on social media platforms in 2022.

The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.

In social commerce, brands are discovering that less is more when partnering with content creators to feature their products. Social media users with a small but loyal following are becoming the strategic play for younger consumers.

SOCIAL.INC is directly looking for a Project Manager 32-40 hours/week

Ace is directly looking for a Communication & Business Associate

Ace is directly looking for a People Business Partner Lead

The Institute of Practitioners in Advertising, IPA, has announced that Creative Culture and The Clerkenwell Brothers have been elected into IPA membership at its quarterly council meeting.

 In the second half of 2021, TikTok boasted that it joined the elite clube of social media applications to reach one billion active users.

As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.

LinkedIn is rolling out support for Hindi, a language spoken or understood by more than 600 million people globally, per Insider.

MediaCom is launching Creative Analytics, a new global capability designed to give greater insight into future creative performance across programmatic display, search, social and video.

The campaign, the second of “The Walkers” ad concept which launched earlier this year starring Adrien Brody, is going live in fourteen countries across Eastern Europe on TV, digital, social and out-of-home.

As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.

ViacomCBS Inc. and Twitter have announced a new, multi-year global agreement to deliver premium digital content around ViacomCBS' biggest live events, hit shows and iconic franchises from the company's  portfolio of entertainment, news and sports brands.

Gen Z taps a wider array of online and offline sources—including ratings and reviews, social media, online influencers, and in-person experiences.

Demandbase, the B2B go-to-market leader, has broken ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising.

More than two-thirds (67%) of Gen Z and Millennial consumers recall seeing out of home advertising on social media, and the vast majority – 91 percent of Gen Zers and 82 percent of Millennials – say they would reshare OOH ads on social.

With 200 million active users at the time of the ban, TikTok might have already reached 1.5 billion users had the ban not occurred.

Following a year of somewhat stalled growth, Twitter will soar past $2 billion in US ad revenues in 2021, marking a 38.5% increase over 2020.

With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.

Emplifi, the unified customer experience platform, has released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad results, organic social media brand efforts, and CX trends.

Despite Apple’s iOS privacy changes, eMarketer estimates that US advertisers will spend $50.30 billion on Facebook advertising in 2021, up 32.1% from last year.

Qualified merchants of all sizes based in the U.S., U.K., Australia and Canada that spend $300 on ads will receive $1,000 in advertising credits from TikTok and BigCommerce.

LiveWorld, Inc., with over 25 years of experience in healthcare, retail, and consumer digital and social media, has announced new agency services and capabilities to address the most demanding hospital marketing challenges.

Facebook’s rebranding as a metaverse innovator opens up opportunities for firms looking to embed fintech solutions into this next iteration of the digital realm.

Building user trust is critical for social platforms and their advertisers; it affects how users feel on social media sites and may also impact whether users want to engage with ads there.

Despite mounting controversies, Facebook remains the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week.

LinkedIn said in a statement that it had come to the difficult decision after “facing a significantly more challenging operating environment and greater compliance requirements in China.”

As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.

WPP and Snap Inc., the camera company behind Snapchat, have announced a global partnership to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR).

DoubleVerify , DV, a software platform for digital media measurement, data and analytics, has announced a partnership with TikTok to measure ad viewability, fraud, and in-geo impressions.

TikTok has announced that it has surpassed more than 1 billion monthly users and unveiled three major marketing customization and commerce tools.

First launched in May, Twitter’s Tip Jar lets users send fiat money and now also Bitcoin via third-party payment services, like PayPal, Cash App, Venmo, and more. Twitter does not earn any revenues, but the third-party firms may charge transaction fees.

Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.

 These insights underscore how brands can utilize ads on these platforms to capture new audiences and maximize sales goals during the increasingly busy and competitive holiday season.

YouTube Premium is starting to generate sustainable revenues from its paid ad-free subscription services. It took more than six years since relaunch to see significant growth.

Agencies, publishers and advertisers are changing tact and investing in minority content creators in a move geared towards creating a more equitable ecosystem.

IRI®, a fast-growing global technology company in innovative solutions and services for consumer, retail and media companies, has announced the launch of IRI Lift™ for Facebook, which will enable CPG manufacturers and retailers to measure the offline sales impact of their advertising campaigns across Facebook and Instagram.

Software and data platform, VideoAmp, has announced their official status as a Facebook multi-touch attribution measurement partner.

Smartly.io, the social advertising automation platform for creative and performance marketers, has announced Ad Ranking, a new capability within its insights offering.

TikTok is expanding its partnership with Shopify allowing merchants to add Shopping tabs and to create storefronts on their profiles.

Smartly.io, a social advertising automation platform for creative and performance marketers, has announced the appointment of Ryan Jamboretz as its first Chief Strategy Officer.

Mr. Eaton will also oversee the Company’s operational agreements with Mission Broadcasting, Inc., providing services to KHMT-TV (FOX) in Billings. He will assume his new responsibilities immediately and report to Traci Wilkinson, Senior Vice President and Regional Manager for Nexstar Media Inc.’s broadcasting division.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12% and 14.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13% CAGR.

Facebook seems to be acknowledging that it needs to fundamentally transform how its advertising business targets consumers.

Publicis Groupe and TikTok have announced a global partnership to help brands tap into emerging shopping trends on TikTok.

Currently LinkedIn makes up the largest share of US B2B display ad spending in 2021 with 32.2% of the $5.09 billion.

Stories have become a popular venue for social media advertising, but there are already signs of a spending plateau.

Social commerce sales in the US have been on an upward trajectory, and are estimated to reach $36.62 billion in 2021, marking a 35.8 per cent growth.

Lukkien is directly looking for a Senior Art Director

Emplifi, the unified customer experience platform, has announced it has been selected by Mercy Ships, the hospital ship charity, to boost the healthcare organization’s social media presence and expand its global reach.

Born05 is directly looking for a Graphic Designer

The tools allow creators to delete multiple comments at once or report them for potentially violating our Community Guidelines.

Streaming services are entering more niche markets. Consumers can choose to stick to mainstream platforms like Netflix, Hulu and Amazon and the breadth they offer or they can go deep in services like Screambox and Shudder.

By the end of this year, TikTok will have a larger number of Gen Z users in the US than that of Instagram. And it will surpass Snapchat in terms of total users by 2023.

Social media platform has TikTok been on an upward trajectory in terms of user base having recorded phenomenal growth in 2019 and 2020.

The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.

The Global Alliance for Responsible Media (GARM) has launched its first report tracking performance on brand safety across seven platforms

The new ad formats are similar to TikTok’s commerce tools available on Douyin, the Chinese version of the app.

Ask anyone which social media platform boomed in 2020, they’ll say TikTok. Ask us which platform responded the fastest, we’ll say Instagram.

 The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR).

IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture.

Digital marketing, just like fashion, evolves and changes faster than light speed. YouTube influencer marketing is also not stagnant:

TikTok Community Guidelines spells out that any content that depicts or promotes the poaching or illegal trade of wildlife is not allowed on its platform and will be removed when identified.

Channel 4 has selected four production companies who will create brand-new digital content aimed at 13-16 year-olds for its Teens strand, to be shared across E4’s social platforms.

The new accounts will feature exclusive content from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News. And clipped content from a range of other Channel 4 hits.

What this new trend portends is the growing shift to social media advertising which will account for the majority of display ad investment this yea according to a forecast by eMarketer.

Snapchat's parent company Snap has acquired Fit Analytics, a technology start-up that has built technology to help shoppers pick the right-sized clothing and footwear when they shop online.

Short-video leaders Douyin and Kuaishou have been expanding their social commerce operations, not just to sell products, but to provide services and other forms of content as well.

ViacomCBS is directly looking for a Manager Bi & Research EMEAA (Temporary) 

A pandemic-disrupted 2020 led to even more time spent with digital media than anticipated. Data from eMarketer shows that US adults spent an average of 7 hours, 50 minutes (7:50) per day with digital last year.

As companies continue to introduce new ways to handle bullies, over half of US adults have expressed their opinions on the subject insisting that bullies should be dealt with once and for all.

Twitter will deepen its initial work with Google and move its offline analytics, data processing, and machine learning workloads to Google’s Data Cloud.

Chinese multi-purpose app WeChat is entering its second decade. Allen Zhang Xiaolong, chief architect of the super app, pledged at an annual conference to make videos its cornerstone in the coming years.

In the wake of the novel coronavirus, US adults spent an extra hour daily across all devices compared to what they did in 2019, the highest jump since 2020 according to the latest forecast by eMarketer.

Social media is most likely to experience brand risk incidents in the next 12 months—second only to programmatic advertising.

YouTube has always been an integral part of the music business. However, the platform is taking the music-streaming war to the next level.

In the third quarter of 2020, Facebook inched closer to becoming the first social network with 3 billion users

GroupM, WPP’s media investment group, has announced that Kieley Taylor and Amanda Grant have been elevated to the roles of global head of partnerships and global head of social, respectively.

Kantar, the global marketing data, insights, and consulting company, announces the appointment of Alexis Nasard as Chief Executive Officer, effective 30 December 2020.

OpenSlate, a provider of content ratings across the world's largest digital platforms, has announced a partnership with TikTok, the destination for short-form mobile video.

Instagram has announced an expansion of its in-app shopping, with a global roll out of its Instagram Shopping service across IGTV and a soon to start test of shopping within its recently launched short form video platform Reels.

Adapt the drumbeat and break the rules. Define the status quo. With social first you take mobile first a step further.

The World Woman Foundation, in partnership with Geometry along with WPP agency partners BCW, Hogarth Worldwide and Gramercy Park Studios, have launched its #ShesMyHero campaign which will culminate in World Woman Hour.

Facebook, YouTube and Twitter, in partnership with marketers and agencies through the Global Alliance for Responsible Media, GARM, have agreed to adopt a common set of definitions for hate speech and other harmful content.