Instagram and Snap Inc. launch new offerings to expand revenue streams
Instagram and Snap have launched new offerings to businesses and consumers in a bid to open up additional revenue streams.
Kantar unveils advanced analytics solution to reflect the true colours of customer segments
Kantar, the world’s marketing data and analytics company, has announced the launch of Digital Mirror, an advanced analytics solution developed through iLab – the company’s open innovation ecosystem – in partnership with Audiense and Coca-Cola.
[Startup Interview] Ehsan, Mohammad, Reza, Co-founders, Coco, Austria
CoCo is an Austrian social media analysis platform. It helps to increase the effectiveness of advertising campaigns on social networks.
Snapchat launches AI chatbot
Snapchat has become the first social media platform to join the generative AI frenzy by announcing the release of its own AI chatbot called ‘My AI’ powered by OpenAI’s ChatGPT technology.
[Vacancies] Azerion has a position for a Graphic Designer
Azerion is directly looking for a Graphic Designer in Schiphol-Rijk, Noord-Holland
Reprise appoints Jason Cotrina-Vasquez as Global Head of Social
He brings more than 15 years of experience in digital media, with a strong foundation in biddable media, to the agency at a time when brands are increasing their media spend on performance to accelerate growth.
[eMarketer] Snap doubles down on direct response to weather tough ad market
Snap is coming off a tough Q4, and its business outlook is still grim. The company repeatedly mentioned the difficult economic environment, challenges from Apple’s privacy-related changes, and increased competition.
Instagram launches feature that allows creators to connect more with followers
Meta recently announced that it is introducing a broadcast-chat feature called Channels on Instagram to allow creators to deepen connections with followers.
SimplicityDX reinvents social commerce with edge storefronts
Edge Storefronts help brands acquire more customers and drive campaign revenue from social media by creating multichannel and campaign-specific e-commerce stores in minutes.
[eMarketer] What were the most downloaded social media apps in 2022?
Meta gained a strong hold over the US social media app rankings last year, with Instagram, WhatsApp, Messenger, and Facebook all boasting the highest numbers of downloads.
[eMarketer] How user behavior is changing on social media and digital video in the UK
While overall social network user numbers are rising slowly in the UK, there’s much greater movement in terms of the platforms being used.
[eMarketer] Twitter enters the ad revenue-sharing race
To be eligible, creators must subscribe to Twitter Blue Verified, Twitter’s $8-per-month subscription service that gives users a blue checkmark next to their account name, among other perks.
Niche protocol announces public beta launch of ad-free social media platform geared for web3
The beta launch is the perfect time to create clubs that are based on shared passions in a variety of categories, including travel, tech, fashion, media, wellness, and food.
[eMarketer] As it enters its 'year of efficiency,' Meta tries to regain its focus
Advertisers have been asking the company to concentrate on its main advertising business, which is facing challenges including slackening spending, increased competition from players like TikTok, and Apple's year-and-a-half-old privacy regime.
Emplifi reveals how marketers can maximize reach on social media to engage with the modern consumer
The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
YouTube tests free ad-supported streaming channels hub
YouTube is testing a hub of free ad-supported streaming channels as it continues to expand its streaming ambitions.
[eMarketer] TikTok's playbook of short-form video and creators friendliness is going beyond social
The habit of buying products on Amazon makes its dominance hard to shake, but discovery is key to capturing Gen Z shoppers and users.
Twitter and IAS partner to provide advertisers with brand safety measurement
With Tweet-level analysis, advertisers can better understand the content that appears adjacent to their ads on Twitter’s feed.
[Marketing Report] Bob Koigi: Advancing brand safety solutions
As advertisers increasingly demand brand safety and suitability measurements in user-generated content environments, companies are coming up with solutions that are delivering transparency in their campaigns.
Havas Group strengthens its social media expertise with the acquisition of HRZN in Germany
Founded in 2011 and headquartered in Mannheim with two additional branches in Düsseldorf and Hamburg, HRZN specialises in all disciplines of online-located brand communication.
78 per cent of small businesses say TikTok ads drive profits, research
More and more consumers are turning to TikTok search over Google to find their next local boutique or restaurant.
VideoAmp and Warner Bros. Discovery announce audience measurement agreement
Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. Discovery will use VideoAmp’s measurement and data capabilities to better represent its audiences for advertisers.
[eMarketer] TikTok will drive social commerce growth in 2023
Social commerce sales grew 34.4% this year to $53.10 billion, according to eMarketer forecast, as more people shop on social media and existing buyers spend more.
Media experts cite eroding consumer trust as top concern for advertising on social media platforms in 2023, report
Despite that caution, the compelling reach and engagement of social media means the vast majority of media experts still plan to advertise on those same platforms next year.
[eMarketer] 5 must-see digital ad marketing charts for 2023
While the overall market slows, not all categories will take the same hit. Social media is definitely in trouble, but connected TV (CTV) and retail media are in good shape.
[Marketing Week] Bob Koigi: Industry players' expectations of 2023
As the advertising, marketing, communication and media fraternity reflects on the mixed fortunes that 2022 presented, they are expressing divided feelings about what 2023 portends.
[eMarketer] How Gen Z consumes media
Instead, Gen Zers’ TV time is headed to social media—which includes digital video—where they spend the bulk of their time with media.
Google and Microsoft sites leads in audience reach, report
With Shareablee powered by Comscore now, publishers can see not only their digital audience and engagement but their social interaction with their audiences to define better monetization strategies.
[eMarketer] Meta’s business model is under threat at home and abroad
This isn’t the first time Meta pulled out the “ban-all-news” threat in response to legislation giving publishers negotiating power.
Traditional media resilient through economic uncertainty, social media stalls, report
After a strong start in 2022, advertising spending growth slowed significantly in the second half amidst global economic uncertainty.
WFA and GARM meet Twitter management team to discuss brand safety
The conversation focused on Twitter’s continued commitments to GARM around common definitions, common measures, common tools and independent verification.
[eMarketer] How TikTok could help boost social commerce in the UK
The UK is a nation of digital buyers. But their appetite for shopping online hasn’t yet extended to social media
[eMarketer] LinkedIn’s new ad products turn power users into marketers
LinkedIn has expanded its B2B marketing offerings with a number of features designed to help marketers reach relevant audiences and analyze performance.
Global social media advertisement market to grow reach $201 billion by 2026, report
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
[eMarketer] Twitter squares off against Apple
The speculation is that Musk wants to transition Twitter away from its ad-supported revenue model into a subscription-based service.
[Marketing Week] Bob Koigi: The rise and rise of social media advertising
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
JBL Brand and Harman International appoint Havas Group as agency of record
Havas Group will deliver a global and fully integrated solution that brings together brand strategy, creative, content, media and production as well as selective support in social media and influencer marketing.
DPG Media acquires Sijthoff Media’s children platforms Kidsweek and Samsam
The acquisition further strengthens DPG Media's mission to stimulate reading among the younger generation.
[eMarketer] Google and Apple could shrink Twitter Blue’s revenue potential
With a majority of Twitter users accessing the platform via iPhones and Android devices, Apple’s 30% commission and Google’s 15% cut are poised to affect Twitter’s revenue potential.
TikTok advertising revenues will exceed META and YouTube's combined video ad revenues by 2027, research
New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok.
[Vacancy] Global is looking for a Digital Journalist
Global is directly looking for a Digital Journalist - Leicester Square - London
93 per cent of consumers are exposed to misinformation and expect brands to take action, study
Voices on Misinformation takes an in-depth look at consumer sentiment and perceptions of misinformation and identifies how people are dealing with it in their daily lives.
[eMarketer] Can Meta transform WhatsApp into a super app?
The move to transform WhatsApp represents a major effort by Meta to monetize a significant resource that until now has generated relatively small revenues.
[eMarketer] TikTok restructures its US operation to weather the advertising storm
Despite its platform’s overwhelming popularity with many internet users—particularly Gen Z—TikTok is reorganizing.
Media.Monks and GVB introduce first Dutch travel poet
To make Amsterdammers feel the connection of public transport, the Amsterdam carrier is introducing the first Dutch Travel Poet: Roziena Salihu. Media.Monks is responsible for the concept and execution of the campaign.
[eMarketer] WhatsApp outage results in a scramble for messaging alternatives
WhatsApp is the most popular messaging platform in the world, with over 5 billion downloads and 2 billion active users, per BusinessofApps. But it’s not the only messaging option available.
[eMarketer] TikTok’s creator marketplace push is likely to capture more of advertisers’ budgets
TikTok announced a flurry of updates during TikTok World, but changes to the TikTok Creator Marketplace (TTCM) could have the biggest consequences in the long run.
[eMarketer] Meta plans revenue split with creators
Facebook is bringing some creator-friendly changes to Reels, its TikTok competitor.
[eMarketer] Social commerce to surpass 100 million US buyers
This year, 102.6 million people will buy via social platforms in the US. That’s up just 5.9% from last year, following double-digit growth that’s persisted since we began tracking this metric, in 2016.
Brands will spend $32.5 billion on influencer advertising in 2023, study
The influencer advertising industry has grown by an impressive 355% over the past five years, becoming one of the leading online marketing channels.
[eMarketer] Meta gets a boost from new ad formats
For Messenger, Meta has developed a tool that uses machine learning to put ads in front of users who are most likely to make a purchase.
[eMarketer] With B2B dollars in mind, LinkedIn announces multiple ad upgrades
In order to give advertisers a more complete view of the impact of their marketing on lower-funnel business results wherever they occur, LinkedIn will automatically add this offline data into aggregate reporting on ad conversions.
Sports franchise Combate Global launches on Tiktok
Premier Hispanic Mixed Martial Arts (MMA) sports franchise Combate Global is launching on TikTok for the first time ever on thanks to a partnership with Wave Sports + Entertainment, a player in sports storytelling for the next generation.
[eMarketer] Google unveils its attempts to reinvigorate search for the TikTok generation
The company is launching a number of features, such as tools to drill down into topics and other modifications that will make using search a more visual experience, highlighting maps, snippets, imagery, and even video in new ways.
[eMarketer] Privacy the leading factor in social ad engagement
Other top influences on ad engagement are reliable content and safety. The relevance of the ads themselves is less of a factor.
[eMarketer] Meta’s losses show the metaverse’s costly risk
The tech giant’s market value dropped 57% this year compared with Apple’s 14% dip, Amazon’s 26%, and Alphabet’s 29%, per Yahoo.
[eMarketer] LinkedIn will capture nearly 25% of US B2B ad spending by 2024
US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly 25% of all B2B digital ad dollars spent in the US.
[eMarketer] User trust in social platforms is falling, study
Digital trust is the confidence people have that a platform will protect their information and provide a safe environment for them to create and engage with content.
[eMarketer] UK users spend more time with TikTok than Facebook, Instagram, and Snapchat
TikTok has overtaken Snapchat as the third most popular social network in the UK, per our forecast, and that gap will widen as it continues to grow.
[eMarketer] Instagram pivots away from social commerce to sharpen its focus on advertising
The development represents a significant shift in strategy for Meta, which spent much of the past two years focused on making ecommerce a priority.
[eMarketer] Layoffs at Snap could compromise its AR aspirations
Snap’s layoffs are a precursor to a wider restructuring plan. CEO Evan Spiegel indicated in May that the company would cut back on recruiting and “find significant cost reductions.”
[eMarketer] TikTok presents a playground for creator marketing
This type of content, which is relatively inexpensive but requires original content in addition to creator content, ranks lower with small and large businesses.
[eMarketer] Why brands work with creators
More than 60% of US social media marketers partner with creators primarily to increase engagement, and roughly the same share do so to reach new audiences.
[eMarketer] TikTok dips into local content with a ‘Nearby’ video feed
TikTok is going local with a new “Nearby” video feed on the For You page that shows videos made in your area and allows users to add location tags to content.
Entertaining and authentic TikTok ads perform best with consumers, Magna research
When done right, each ad type drives lower funnel metrics for brands and positively impacts long term branding.
[eMarketer] How US brands leverage content creators
Content creators offer brands the opportunity to advertise in an inexpensive, targeted, and authentic way on social media.
Global social media ad spend jumps 19 per cent year-over-year, study
Emplifi, the unified customer experience platform, revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide.
[eMarketer] Possible growth areas for TikTok
TikTok is considered the go-to platform for discovering new music, which has propelled obscure songs into the Billboard 100 and Spotify Viral 50.
Niche unveils first ad-free social media platform geared for Web3
Niche has recently closed its $1.8M pre-seed round. The investment was led by MetaWeb with follow-on from Alumni Ventures Group and a grant from the NEAR Foundation.
[eMarketer] Consumers trust YouTube most for finding, purchasing products
That trust goes farther on YouTube in terms of driving sales. Some 45% of consumers are at least somewhat likely to shell out for a product via the video platform, 2 percentage points higher than for Facebook.
Aleph and Reddit ink deal to service advertisers in European emerging markets
Aleph Group, Inc, a global enabler of digital advertising in emerging countries, has announced a global sales partnership with Reddit to ensure the success of advertising partners throughout Europe and Central Asia as the platform continues to scale internationally.
Manchester United is the most valuable social media brand in the English Premier League, study
The club has 184, 400,000 followers across its social media platforms. These include Facebook (77 million), Instagram (59.2 million), Twitter (31.9 million), and TikTok (16.3 million).
Twitter rebounds from disastrous year, Google loses grip on search engines, study
Users remain most satisfied with search engines and information despite a 1.3% dip to 75.
[Marketing Week] Bob Koigi: Measuring the value and worth of brands
Brands continue to outsmart each other in the eyes of consumers as competition across social media, service delivery and sustainable practices heats up.
[eMarketer] What’s next for Twitter users?
In the US, Twitter will lose 1.4 million monthly users between 2022 and 2026.
[eMarketer] TikTok abandons plans to bring livestream ecommerce to the US
TikTok has scrapped plans to bring its live ecommerce initiative to the US and other European markets after a failed UK pilot, per the Financial Times.
82% of Gen Z consumers use social media to find new brands, Smartly.io survey
Smartly.io, the social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.
[eMarketer] Creators will be the centerpiece of YouTube’s growth efforts
Creators are the lifeblood of YouTube, and it’s becoming increasingly clear that they have the power to move audiences to new features or formats, as well as sway purchase decisions.
Volkswagen unveils TikTok channel
Volkswagen's transformation into a tech company will now be accompanied by a TikTok channel called "newauto" - the name of the Group's strategy.
[eMarketer] YouTube is no longer a mostly mobile platform
US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices.
ITV and Twitter sign multi-year partnership with expanded content offering for UK audiences
ITV and Twitter have announced a new multi-year content partnership in the United Kingdom, which will bring the best of the broadcaster’s output to the platform alongside new bespoke content activations.
Nielsen and TikTok collaborate to unlock global marketing insights
TikTok’s program brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video platform.
TikTok and Sprinklr expand partnership to help brands scale organic and paid content
Sprinklr was TikTok’s first advertising partner in 2020, and the addition of the Content Marketing Specialty makes Sprinklr the only platform capable of helping marketers manage, execute, and optimize both organic and paid content campaigns on TikTok.
64 per cent of global marketers express confidence in social media
According to the numbers put forward by StockApps.com, 64% of global marketers are either extremely or very confident about the effectiveness of advertising on social media platforms. On the opposite spectrum, podcasts have the least level of trust from marketers.
[eMarketer] Meta looks to diversify revenue model with new WhatsApp and business messaging features
Meta made a flurry of announcements last week at its inaugural Conversations business messaging event.
Tiktok to launch ad product for brands to crowdsource content from creators
TikTok is launching a new ad product called ‘Branded Mission’ that will enable brands to crowdsource content from creators and turn top-performing videos into ads.
[eMarketer] Social media tops the charts for brands' confidence in measuring ROI
Social media also ranks higher in brand marketers' perception of overall effectiveness than any other media channel, and they plan to reward the channel—some 65% of marketers plan to increase spending.
[eMarketer] Twitter sees gentle downward flight in US users but ad revenues rise
Despite Elon Musk's tumultuous Twitter takeover—which is now temporarily on hold, per Musk—eMarketer doesnt project any major changes in user count associated with executive leadership changes at this time.
[eMarketer] TikTok to surpass YouTube in US
Time spent scrolling through TikTok has been growing fast, and the app is notorious for pulling users in.
Cameo and Snapchat introduce advertiser progrramme
Cameo for Business is partnering with Snap to create the Snap x Cameo Advertiser Programme, which offers Snapchat brand partners access to Cameo stars creating highly-performant short-form advertising content.
Europe’s social commerce industry to reach $4.2 billion by 2028, report
The growing interaction of consumers with brands on social media platforms, coupled with shopping functionalities offered by Facebook, Instagram, and TikTok, have supported the rise of social commerce in Europe
[eMarketer] Meta faces Facebook’s real-world problems
After its monumental rebranding and metaverse pivot, the company formerly known as Facebook was bullish on all things VR. Its enthusiasm was contagious
[Vacancy] Global is looking for a Social Media Editor Radio X - London
Global is directly looking for a Social Media Editor Radio X - London
[Vacancy] Global is looking for a Commercial Talent Director - London
Global is directly looking for a Commercial Talent Director - London
The global social media advertising market size to reach $262 billion by 2028, report
The increasing popularity of digital advertising tools among various industries in recent years to offer information about their companies and products is accelerating the market growth.
[eMarketer] TikTok surpasses Snapchat as the favorite app of teens
TikTok has supplanted Snapchat as the favorite social media app of US teens, with Facebook and Twitter lingering far behind, according to Piper Sandler’s “Taking Stock With Teens” survey.
[eMarketer] TikTok’s ad revenues climb as it gains on major digital ad players
The app’s ad revenues will settle into a double-digit growth trajectory starting next year and top $11 billion in 2024.
Blue Grass installs new leadership
Blauw Gras, now part of Ace for almost two years, recently presented a new course. From now on, this also includes new leadership with three experienced agency staff members who will join the MT.
[eMarketer] Consumers, legislators, and courts seek greater protections for children on social media
Social media platforms such as TikTok, Facebook, and Instagram are at an inflection point where going after the youngest users may no longer be tenable.
WarnerMedia unveils The WM Inclusive, a new hub for all things culture and content
WarnerMedia has announced the launch of its new hub, WM Inclusive as the intersection of all things Equity + Inclusion across the company’s diverse roster of brands, content and programming.
[eMarketer] How content creators expand their influence beyond social media
For many content creators, Instagram isn’t everything. In the US, 41.0% of creators run websites or blogs to reach their audiences outside of social media.
[Marketing Report] Bob Koigi: The rise and rise of mobile advertising
That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.
Meta launches Facebook reels globally
Facebook Reels, which is part of Meta’s response to the threat of TikTok, allows creators to share short-form video content on Facebook or cross-post Reels from Instagram to help them reach a broader audience.
Advertisers increasingly turning to mobile and digital advertising as smartphone usage rises
The outbreak of the COVID-19 pandemic, which triggered a paradigm shift in the way individuals use different apps, has positively impacted market growth in the digital media and digital marketing markets.
[eMarketer] YouTube is the number one US app for shorter videos
Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long
[Marketing Week] Bob Koigi: Warming up to the metaverse revolution
As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.
[Vacancy] Ace is looking for a Growth Associate
Ace is directly looking for a Growth Associate
Youtube adds new tools targeting content creators
YouTube is adding more creator tools including NFTs, video effects and Live shopping, expanding the ways creators will be able to connect with fans and monetise their content.
Lightspeed announces direct selling and advertising on TikTok via Ecwid
Lightspeed Commerce Inc., a commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, has announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok.
[eMarketer] Chinese big tech takes lead in metaverse technologies with AR/VR patents
Chinese monoliths Tencent and Baidu led the world in VR and AR patent applications in 2020 and 2021.
[eMarketer] Facebook hit 2 billion users, but growth is slowing
Facebook added about 96 million users worldwide in 2021, making last year the first time the social network failed to add over 100 million users.
[Marketing Week] Bob Koigi: Influencer marketing trends that will shape 2022
This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.
[eMarketer] Social networks that have excelled at holding users’ attention
TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app.
Social media users now equivalent to 58 percent of the world’s total population, Hootsuite report
With many countries around the globe reentering lockdown restrictions due to the Omicron variant, Digital 2022 shows the growth of social media users continuing to trend upwards.
TikTok named world's fastest growing brand by Brand Finance Global 500 2022 report
Tripling in brand value over the past year, TikTok has been named the world's fastest-growing brand by a new report.
[eMarketer] Instagram tests creator subscriptions as it navigates a changing influencer landscape
Instagram is testing “Instagram Subscriptions,” a feature that would enable users to access exclusive content from creators in exchange for a monthly fee, per a company announcement.
[Marketing Week] Bob Koigi: Gen Z and Millennial social media users power global social commerce industry
This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.
Shopping on Social Media platforms to reach $1.2 trillion globally by 2025, Accenture study
Growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.
[eMarketer] Marketers increasingly turn to TikTok for influencer marketing
US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay.
[Marketing Week] Bob Koigi: Emerging technologies inspire new content marketing trends
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.
Content marketing market to grow by $418 billion from 2020 to 2025, Technavio report
The use of AI with social media management software is one of the major trends supporting the content marketing market.
[Marketing Week] Bob Koigi: How pandemic will impact ad spend in 2022
The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022. This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.
Vendasta acquires search, display and social advertising technology company MatchCraft
Vendasta has announced the acquisition of MatchCraft from Advance Local. MatchCraft is a global software company specializing in search, display, and social media advertising solutions for digital marketing agencies.
51% of marketers dedicate half or more of marketing budgets to social media ads, report
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced new research outlining how changes resulting from the global pandemic will impact ad spend and strategies on social media platforms in 2022.
[Marketing Week] Bob Koigi: Sounding the alarm over surge in holiday advertising fraud
The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.
[eMarketer] Small influencers poised to win more brand followers in 2022
In social commerce, brands are discovering that less is more when partnering with content creators to feature their products. Social media users with a small but loyal following are becoming the strategic play for younger consumers.
[Vacancy] SOCIAL.INC is looking for a Project Manager
SOCIAL.INC is directly looking for a Project Manager 32-40 hours/week
[Vacancy] Ace is looking for a Communication & Business Associate
Ace is directly looking for a Communication & Business Associate
[Vacancy] Ace is looking for a People Business Partner Lead
Ace is directly looking for a People Business Partner Lead
Creative Culture and The Clerkenwell Brothers join IPA membership
The Institute of Practitioners in Advertising, IPA, has announced that Creative Culture and The Clerkenwell Brothers have been elected into IPA membership at its quarterly council meeting.
TikTok reaches 1 billion users in 5 years to be the second-fastest social media app, study
In the second half of 2021, TikTok boasted that it joined the elite clube of social media applications to reach one billion active users.
[Marketing Report] Bob Koigi: Stepping up the war on extremist content, fake news
As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.
[eMarketer] LinkedIn adds Hindi language to reach half a billion Indian users
LinkedIn is rolling out support for Hindi, a language spoken or understood by more than 600 million people globally, per Insider.
MediaCom launches Creative Analytics to provide clients effective digital campaigns
MediaCom is launching Creative Analytics, a new global capability designed to give greater insight into future creative performance across programmatic display, search, social and video.
Hollywood star Milla Jovovich picked as the face of Johnnie Walker in new campaign by Dept
The campaign, the second of “The Walkers” ad concept which launched earlier this year starring Adrien Brody, is going live in fourteen countries across Eastern Europe on TV, digital, social and out-of-home.
[Marketing Week] Bob Koigi: Marketing Report forays into Belgium as it seeks to grow European footprint
As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.
ViacomCBS announces new global deal with Twitter
ViacomCBS Inc. and Twitter have announced a new, multi-year global agreement to deliver premium digital content around ViacomCBS' biggest live events, hit shows and iconic franchises from the company's portfolio of entertainment, news and sports brands.
[eMarketer] Social media key to product discovery for Gen Z
Gen Z taps a wider array of online and offline sources—including ratings and reviews, social media, online influencers, and in-person experiences.
Demandbase delivers account-based advertising for Facebook, Instagram, Twitter and YouTube
Demandbase, the B2B go-to-market leader, has broken ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising.
Social Media is an effective amplifier of Out of Home Advertising campaigns, research
More than two-thirds (67%) of Gen Z and Millennial consumers recall seeing out of home advertising on social media, and the vast majority – 91 percent of Gen Zers and 82 percent of Millennials – say they would reshare OOH ads on social.
[eMarketer] TikTok eyes 1.5 billion monthly users by 2022
With 200 million active users at the time of the ban, TikTok might have already reached 1.5 billion users had the ban not occurred.
[eMarketer] Twitter’s US ad revenues to grow past $2 billion this year
Following a year of somewhat stalled growth, Twitter will soar past $2 billion in US ad revenues in 2021, marking a 38.5% increase over 2020.
[Marketing Week] Bob Koigi: Reinventing advertising offerings
With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.
Global ad spend on Facebook and Instagram on an upward trend in 2021, report
Emplifi, the unified customer experience platform, has released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad results, organic social media brand efforts, and CX trends.
[eMarketer] Facebook ad spending on an upward trajectory
Despite Apple’s iOS privacy changes, eMarketer estimates that US advertisers will spend $50.30 billion on Facebook advertising in 2021, up 32.1% from last year.
BigCommerce partners with TikTok to launch advertising coupon programme for merchants
Qualified merchants of all sizes based in the U.S., U.K., Australia and Canada that spend $300 on ads will receive $1,000 in advertising credits from TikTok and BigCommerce.
LiveWorld launches digital and social media solutions for hospital marketing
LiveWorld, Inc., with over 25 years of experience in healthcare, retail, and consumer digital and social media, has announced new agency services and capabilities to address the most demanding hospital marketing challenges.
[eMarketer] The place and space of fintechs in the metaserve
Facebook’s rebranding as a metaverse innovator opens up opportunities for firms looking to embed fintech solutions into this next iteration of the digital realm.
[eMarketer] The nexus between user trust in social media platforms and engagement with ads
Building user trust is critical for social platforms and their advertisers; it affects how users feel on social media sites and may also impact whether users want to engage with ads there.
[eMarketer] Facebook is the most popular US social media platform
Despite mounting controversies, Facebook remains the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week.
[eMarketer] LinkedIn exits Chinese market
LinkedIn said in a statement that it had come to the difficult decision after “facing a significantly more challenging operating environment and greater compliance requirements in China.”
[Marketing Week] Bob Koigi: Upsetting status quo with innovative offerings, partnerships
As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.
WPP and Snap Inc. launch Augmented Reality partnership
WPP and Snap Inc., the camera company behind Snapchat, have announced a global partnership to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR).
DoubleVerify partners with TikTok to measure viewability and invalid traffic
DoubleVerify , DV, a software platform for digital media measurement, data and analytics, has announced a partnership with TikTok to measure ad viewability, fraud, and in-geo impressions.
[eMarketer] TikTok reaches one billion monthly users
TikTok has announced that it has surpassed more than 1 billion monthly users and unveiled three major marketing customization and commerce tools.
[eMarketer] Twitter embraces bitcoin to boost engagement
First launched in May, Twitter’s Tip Jar lets users send fiat money and now also Bitcoin via third-party payment services, like PayPal, Cash App, Venmo, and more. Twitter does not earn any revenues, but the third-party firms may charge transaction fees.
[Marketing Week] Bob Koigi: Social media giants redefine future of content, e-commerce
Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.
52 per cent of consumers find gift inspiration from Social Media ads, Smartly.io survey
These insights underscore how brands can utilize ads on these platforms to capture new audiences and maximize sales goals during the increasingly busy and competitive holiday season.
YouTube to generate over $280 million in revenue in 2021 from US premium subscribers
YouTube Premium is starting to generate sustainable revenues from its paid ad-free subscription services. It took more than six years since relaunch to see significant growth.
[Marketing Week] Bob Koigi: Focus on minority content creators
Agencies, publishers and advertisers are changing tact and investing in minority content creators in a move geared towards creating a more equitable ecosystem.
IRI launches new lift measurement solution for Facebook
IRI®, a fast-growing global technology company in innovative solutions and services for consumer, retail and media companies, has announced the launch of IRI Lift™ for Facebook, which will enable CPG manufacturers and retailers to measure the offline sales impact of their advertising campaigns across Facebook and Instagram.
VideoAmp becomes Facebook multi-touch attribution measurement partner
Software and data platform, VideoAmp, has announced their official status as a Facebook multi-touch attribution measurement partner.
Smartly.io bolsters creative insights capabilities, embraces next wave of advertising engagement
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced Ad Ranking, a new capability within its insights offering.
Tiktok announces partnership with Shopify
TikTok is expanding its partnership with Shopify allowing merchants to add Shopping tabs and to create storefronts on their profiles.
Smartly.io appoints Ryan Jamboretz as Chief Strategy Officer
Smartly.io, a social advertising automation platform for creative and performance marketers, has announced the appointment of Ryan Jamboretz as its first Chief Strategy Officer.
Nexstar Media appoints Stephen Eaton Vice President and GM of Its Broadcast and digital operations
Mr. Eaton will also oversee the Company’s operational agreements with Mission Broadcasting, Inc., providing services to KHMT-TV (FOX) in Billings. He will assume his new responsibilities immediately and report to Traci Wilkinson, Senior Vice President and Regional Manager for Nexstar Media Inc.’s broadcasting division.
Global social media advertising market poised to reach $248 billion by 2027, report
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12% and 14.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13% CAGR.
[eMarketer] Facebook new approach to privacy
Facebook seems to be acknowledging that it needs to fundamentally transform how its advertising business targets consumers.
Publicis Groupe and TikTok partner to help brands harness the power of community commerce
Publicis Groupe and TikTok have announced a global partnership to help brands tap into emerging shopping trends on TikTok.
[eMarketer] LinkedIn commands a third of US B2B digital display ad revenue
Currently LinkedIn makes up the largest share of US B2B display ad spending in 2021 with 32.2% of the $5.09 billion.
[eMarketer] Mixed fortunes for story ads
Stories have become a popular venue for social media advertising, but there are already signs of a spending plateau.
[eMarketer] Social commerce in US exceeds $30 billion, China still king
Social commerce sales in the US have been on an upward trajectory, and are estimated to reach $36.62 billion in 2021, marking a 35.8 per cent growth.
[Vacancy] Lukkien is looking for a Senior Art Director
Lukkien is directly looking for a Senior Art Director
Mercy Ships selects Emplifi to centralize international social media campaigns
Emplifi, the unified customer experience platform, has announced it has been selected by Mercy Ships, the hospital ship charity, to boost the healthcare organization’s social media presence and expand its global reach.
[Vacancy] Born05 is looking for a Graphic Designer
Born05 is directly looking for a Graphic Designer
TikTok launches new tools to tackle bullying
The tools allow creators to delete multiple comments at once or report them for potentially violating our Community Guidelines.
Digital media landscape becoming a multiverse phenomenon, Mindshare research
Streaming services are entering more niche markets. Consumers can choose to stick to mainstream platforms like Netflix, Hulu and Amazon and the breadth they offer or they can go deep in services like Screambox and Shudder.
[eMarketer] TikTok will have more Gen Z users in the US than Instagram by end of 2021
By the end of this year, TikTok will have a larger number of Gen Z users in the US than that of Instagram. And it will surpass Snapchat in terms of total users by 2023.
[eMarketer] Tiktok to overtake Instragram and Snapchat as platform of choice among US Gen Zers
[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.
GARM launches its first measurement report for digital brand safety
The Global Alliance for Responsible Media (GARM) has launched its first report tracking performance on brand safety across seven platforms
TikTok launches commerce ad offerings to assist brands retarget users
The new ad formats are similar to TikTok’s commerce tools available on Douyin, the Chinese version of the app.
Let’s get Reel
Ask anyone which social media platform boomed in 2020, they’ll say TikTok. Ask us which platform responded the fastest, we’ll say Instagram.
Twitter integrates Nielsen’s cross-media measurement suite into video ad platform
The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR).
IPG Mediabrands and TikTok build creator programmes to connect brands with culture
IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture.
[Column] Henri Lessing: How to top your niche on YouTube with contextual targeting
Digital marketing, just like fashion, evolves and changes faster than light speed. YouTube influencer marketing is also not stagnant:
TikTok joins the Coalition to End Wildlife Trafficking Online
TikTok Community Guidelines spells out that any content that depicts or promotes the poaching or illegal trade of wildlife is not allowed on its platform and will be removed when identified.
Channel 4 selects four production companies to produce new online content for teens to run across E4 social platforms
Channel 4 has selected four production companies who will create brand-new digital content aimed at 13-16 year-olds for its Teens strand, to be shared across E4’s social platforms.
Channel 4 and E4 launch on TikTok
The new accounts will feature exclusive content from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News. And clipped content from a range of other Channel 4 hits.
[eMarketer] Gen Z drives social media penetration in Canada
What this new trend portends is the growing shift to social media advertising which will account for the majority of display ad investment this yea according to a forecast by eMarketer.
Snap acquires tech startup Fit Analytics
Snapchat's parent company Snap has acquired Fit Analytics, a technology start-up that has built technology to help shoppers pick the right-sized clothing and footwear when they shop online.
[eMarketer] Chinese short-video apps are racing to expand their social commerce offerings
Short-video leaders Douyin and Kuaishou have been expanding their social commerce operations, not just to sell products, but to provide services and other forms of content as well.
[Vacancy] ViacomCBS is looking for a Manager Bi & Research EMEAA (Temporary)
ViacomCBS is directly looking for a Manager Bi & Research EMEAA (Temporary)
[eMarketer] US adults spent an average of 7 hours, 50 minutes per day with digital media in 2020
A pandemic-disrupted 2020 led to even more time spent with digital media than anticipated. Data from eMarketer shows that US adults spent an average of 7 hours, 50 minutes (7:50) per day with digital last year.
[eMarketer] Ban social media bullies for good, half of US adults say
As companies continue to introduce new ways to handle bullies, over half of US adults have expressed their opinions on the subject insisting that bullies should be dealt with once and for all.
Twitter partners with Google Cloud to improve data insights
Twitter will deepen its initial work with Google and move its offline analytics, data processing, and machine learning workloads to Google’s Data Cloud.
[eMarketer] Marketers in China can leverage WeChat for Lunar New Year campaigns
Chinese multi-purpose app WeChat is entering its second decade. Allen Zhang Xiaolong, chief architect of the super app, pledged at an annual conference to make videos its cornerstone in the coming years.
[eMarketer] Smartphones lead in consumption of digital media among US adults
In the wake of the novel coronavirus, US adults spent an extra hour daily across all devices compared to what they did in 2019, the highest jump since 2020 according to the latest forecast by eMarketer.
[eMarketer] Social media most likely to experience brand risk incidents in 2021
Social media is most likely to experience brand risk incidents in the next 12 months—second only to programmatic advertising.
[Column] Henri Lessing: Why we believe YouTube will become number one in music streaming
YouTube has always been an integral part of the music business. However, the platform is taking the music-streaming war to the next level.
Top four social networks boast 8 billion active users in third quarter of 2020
In the third quarter of 2020, Facebook inched closer to becoming the first social network with 3 billion users
GroupM promotes Kieley Taylor, Amanda Grant to global platform roles
GroupM, WPP’s media investment group, has announced that Kieley Taylor and Amanda Grant have been elevated to the roles of global head of partnerships and global head of social, respectively.
Alexis Nasard appointed Kantar CEO
Kantar, the global marketing data, insights, and consulting company, announces the appointment of Alexis Nasard as Chief Executive Officer, effective 30 December 2020.
OpenSlate and TikTok partner to deliver brand safety solution for advertisers
OpenSlate, a provider of content ratings across the world's largest digital platforms, has announced a partnership with TikTok, the destination for short-form mobile video.
Instagram expands shopping to IGTV and reels
Instagram has announced an expansion of its in-app shopping, with a global roll out of its Instagram Shopping service across IGTV and a soon to start test of shopping within its recently launched short form video platform Reels.
[Column] Fleur Willemijn van Beinum: Social first
Adapt the drumbeat and break the rules. Define the status quo. With social first you take mobile first a step further.
WPP agencies partner with World Woman Foundation for digital women empowerment campaign
The World Woman Foundation, in partnership with Geometry along with WPP agency partners BCW, Hogarth Worldwide and Gramercy Park Studios, have launched its #ShesMyHero campaign which will culminate in World Woman Hour.
WFA and platforms adopt stand to address harmful content
Facebook, YouTube and Twitter, in partnership with marketers and agencies through the Global Alliance for Responsible Media, GARM, have agreed to adopt a common set of definitions for hate speech and other harmful content.
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