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50 percent of consumers will significantly limit their interactions with social media by 2025, survey
creation
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MoneyGram partners with creative and media agencies to boost its brand
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GroupM partners with PubMatic to deliver AI generated cohort modeling capability for advertisers
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Business Agency Gale appoints Josh Braithwaite as Managing Director, Creative
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Supplement brand Nature Made partners with USA Pickleball and Leo Burnett in a wellness campaign
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DirectTV taps baseball legend Randy Johnson in new satellite-free ad campaign
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Design consultancy firm Elmwood London appoints Iván Mato as Executive Creative Director
brand-and-sustainability
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Serviceplan Innovation partners with Moby Digg to tackle space pollution
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IAS expands brand safety measurement to include reporting on misinformation on Facebook and Instagram
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Digital Turbine to deliver green mobile advertising solutions powered by Scope3
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Amagi and AD digital launch MAVTV Brasil's FAST Channel
media
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Harmonic introduces in-stream advertising for live sports streaming
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Havas acquires French data consultancy firm TED Consulting
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Mentos partners with VML in WIFI refresh campaign
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McDonald's Netherlands uses scent in OOH campaign
Column
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[Column] Michiel Frackers: Ayatollah at the controls, crypto market plummets
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[Column] Tim Wesdijk: The end of third-party cookies: Here's what you need to know
ai-for-marketing
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[Column] Michiel Frackers: Smart tips, tricks and hacks for a better life
Startups
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Toyota Ventures raises $300m to expand early-stage investments in frontier technology and climate solutions
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UK-based compliance tech startup Veremark secures $3m to expand global background screening capabilities
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Property management startup Guesty raises $130m to accelerate global expansion
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[SHOWREEL!] big group Amsterdam
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[SHOWREEL!] SuperRebel
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[SHOWREEL!] Springbok