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11-09-2020 18:52:00 | Door: Administrator | Hits: 5392301 | Tags:

ASA and IAB UK members announce pilot to enhance online transparency
26-05-2022 | 08:10:00
In a world first, the Advertising Standards Authority (ASA) and some of the largest companies in the digital advertising supply chain are announcing a pilot to extend the ASA’s role online.
[eMarketer] Digital formats to drive Western Europe’s media ad spending
26-05-2022 | 08:00:00
Spending across digital ad formats, including display, search, and classified categories, will rise acutely this year. Across the region, display will boost its lead over search, aided by rising spending on video ads.
Xandr adds senior leaders to its ANZ Team
25-05-2022 | 09:31:00
Xandr has announced three key senior appointments to the team, the first under new ANZ Managing Director, Nicole Prior, as the company eyes expansion.
Tiktok to launch ad product for brands to crowdsource content from creators
23-05-2022 | 09:02:00
TikTok is launching a new ad product called ‘Branded Mission’ that will enable brands to crowdsource content from creators and turn top-performing videos into ads.
[eMarketer] TikTok launches ad solution aimed to court advertisers
20-05-2022 | 08:56:48
The new feature allows advertisers to discover TikTok’s “diverse system of creators” and involve the broader community in branded initiatives while keeping each creator’s unique voice. Creators get the opportunity to work with brands on branded content.
WOO recruits Dave Roberts and Charles Parry-Okeden to global board
19-05-2022 | 08:57:00
Dave Roberts, CEO of Primedia Outdoor in Africa since 2012 and Australia's Charles Parry-Okeden have joined the World Out of Home Organization, WOO, global board.
As ad dollars move to connected TV, fraud schemes spike 70 per cent globally, report
18-05-2022 | 08:12:00
DoubleVerify ,DV, a software platform for digital media measurement, data and analytics, has released its 2022 Global Insights Report, analyzing media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands in 80 markets
New Viant and IRIS.TV partnership brings exclusive TV segments to marketers
18-05-2022 | 08:05:00
Viant Technology Inc. a people-based advertising software company, has partnered with IRIS.TV, the only data platform built for video.
IPG Mediabrands’ Rapport and Quotient announce Out-of-Home tech partnership
17-05-2022 | 08:15:00
 This partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to digital out-of-home (DOOH) with the ability to leverage Mediabrands proprietary audiences.
25 per cent of Gen Z feel left out of beauty advertisements, research
17-05-2022 | 08:10:00
According to the latest research from Mintel, almost one in five (17%) US consumers feel left out of beauty advertisements, rising to a quarter (25%) of Gen Z consumers.
Advertising-based video on demand to reach $70 billion in 2027, report
16-05-2022 | 11:13:18
US AVOD will grow by $19 billion to $31 billion by 2027 - remaining the largest country by far.
Vistar Media acquires Sage+Archer to accelerate programmatic OOH across Europe
13-05-2022 | 08:30:08
Through this deal, Sage+Archer gains a strategic influx of capital to accelerate growth across Europe, now backed by Vistar’s global programmatic marketplace.
The digital out of home market to reach $55 billion by 2030, report
13-05-2022 | 08:22:32
Digital-out-of-home advertising is described as a marketing channel in which promotional media is dynamically and digitally presented in public outdoor places such as airports, subways, bus stops, commercial buildings, and so on.
Hivestack launches research division on programmatic media activation in the metaverse
13-05-2022 | 08:20:22
Hivestack, the world's independent programmatic digital out of home (DOOH) ad tech company, has announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse.
IPA and ISBA launch Pitch Positive Pledge to improve pitching behaviours among advertisers
11-05-2022 | 09:32:41
The IPA and ISBA have launched their much-anticipated Pitch Positive Pledge, a joint initiative that seeks to improve the behaviours of agencies and advertisers around pitching for the benefit of its people, the planet and profit.
[Marketing Week] Bob Koigi: Making a case for carbon neutral advertising
10-05-2022 | 11:45:00
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
Cameo and Snapchat introduce advertiser progrramme
10-05-2022 | 09:53:00
Cameo for Business is partnering with Snap to create the Snap x Cameo Advertiser Programme, which offers Snapchat brand partners access to Cameo stars creating highly-performant short-form advertising content.
Netflix to introduce ads
10-05-2022 | 09:50:05
To address the declining growth in subscribers, the company’s executives are considering an ad-supported tier to the service.
Veritonic launches audio-first attribution solution to measure ad performance across apps
09-05-2022 | 11:09:06
Veritonic, the industry’s comprehensive audio research and analytics platform, has launched its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device.
The Trade Desk adds more publishers to OpenPath initiative connecting them with advertisers
09-05-2022 | 10:57:58
Publishers including BuzzFeed, Los Angeles Times, Forbes, Mediavine and Red Ventures, whose publishing brands include Healthline Media and CNET, have now joined the initiative.
MiQ makes end-to-end carbon neutral digital advertising campaigns a reality
06-05-2022 | 08:50:51
This new offering, powered by Scope3 – the source of truth for supply chain emissions data – delivers the ability to measure, report, reduce, and offset carbon emissions across the supply chain, helping customers make carbon-aware decisions regarding their digital advertising spend.
Smartly.io joins TikTok marketing partner programme offering ad performance at scale
06-05-2022 | 08:47:27
Smartly.io is now badged as both an official Creative Partner and a Campaign Management Partner for TikTok.
IRI partners with TikTok to provide granular media measurement solutions for advertisers
05-05-2022 | 09:31:12
Through this partnership, IRI will incorporate TikTok's aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix.
DoubleVerify earns accreditation for independent third-party viewability reporting on YouTube
05-05-2022 | 09:27:36
YouTube is a critical channel for advertisers to reach their audiences.
InfoSum and The Trade Desk to power privacy-centric activation of advertiser first-party data
05-05-2022 | 09:23:36
The partnership and integration will bring together two companies focused on the future of privacy, security, interoperability, and open marketplaces.
[Marketing week] Bob Koigi: Bridging advertising skills gap
04-05-2022 | 11:34:00
With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.
Quantcast and MediaCom partner to fill skills gap and advertising talent pipeline
04-05-2022 | 09:55:38
Quantcast, a global advertising technology company, has announced a first-of-its-kind partnership with GroupM's MediaCom, whereby MediaCom guarantees qualified applicants who earn a Quantcast Academy certification an interview for open roles at MediaCom.
Hivestack partners with Billups to launch multi-market programmatic digital out of home campaign in Europe for Ace & Tate
03-05-2022 | 09:21:47
The partnership will see the first programmatic DOOH campaign launch in The Netherlands for fashionable DTC eyewear brand, Ace & Tate, across JCDecaux screens via the VIOOH platform.
Hillenaar Outdoor expands with location near Zwijndrecht, Netherlands
21-04-2022 | 15:25:00
Hillenaar Outdoor is expanding with a location near Zwijndrecht, known for its daily traffic jam reports. The A16 at Zwijndrecht is one of the busiest highways in the Netherlands. Hillenaar Outdoor will operate a digital mega screen from 1 May 2022.
The global social media advertising market size to reach $262 billion by 2028, report
14-04-2022 | 09:03:16
The increasing popularity of digital advertising tools among various industries in recent years to offer information about their companies and products is accelerating the market growth.
Vindex partners with IAB to unlock media and sponsorship value across gaming, esports, and live streaming
14-04-2022 | 08:56:07
The Vindex Intelligence Platform, will leverage the company’s vast data collection capability across the games content ecosystem, combined with a powerful insights and analytics platform to equip stakeholders with actionable measurement, growth, and engagement solutions.
Kevel Launches Ad Platform Academy to help publishers launch ads
14-04-2022 | 08:51:16
By equipping companies with both ad APIs to build their platform and the business insights needed to grow it, Kevel helps any company effectively monetize its digital properties.
Brands report a seven times return rate from advertising on Amazon, Feedvisor survey
14-04-2022 | 08:48:08
Feedvisor, the “AI-first” optimization and intelligence platform for brands and sellers on Amazon and e-marketplaces, has announced the highly anticipated results of its fourth annual brand survey.
[eMarketer] Has TV ad spending hit its peak in the US?
14-04-2022 | 08:15:49
This figure will not surpass $68 billion again for the next four years, with TV ad spend dropping to $64.94 billion in 2026 as its share of total media ad spend decreases as well.
Xandr launches Inventory Library, Deal Discovery and Activation Platform for Invest DSP
13-04-2022 | 10:01:00
 Xandr has announced the launch of Inventory Library on its Invest DSP. Inventory Library offers an innovative deal discovery and activation workflow with intuitive, visual navigation and unmatched searchability.
Omnicom Media Group integrates LG Smart-TV Data and Media within Omni
13-04-2022 | 09:56:47
Under the terms of the agreement, LG Ads Solutions data will be integrated within Omni, Omnicom’s industry-leading operating system.
Havas Group acquires digital agency Search Laboratory
11-04-2022 | 09:01:31
Havas Group has announced the acquisition of Search Laboratory, an award-winning integrated digital agency dedicated to searching for the truth in data, with offices in Leeds, London, Austin and New York.
[eMarketer] TikTok’s ad revenues climb as it gains on major digital ad players
11-04-2022 | 08:35:42
The app’s ad revenues will settle into a double-digit growth trajectory starting next year and top $11 billion in 2024.
Global cloud advertising market size to reach $7.2 billion by 2027, report
01-04-2022 | 14:27:55
Cloud advertising solutions lay down the foundation for virtual advertising platforms on online and social media platforms for the effective advertisement of brands & services.
Global adtech company The Trade Desk appoints Naseem Tuffaha as Chief Growth Officer
01-04-2022 | 14:24:14
 In this newly created role, Tuffaha will be responsible for scaling operations and growth initiatives across the company, including long-term workforce expansion and scaling the company’s global presence.
Smartly.io powers social advertising capabilities for retailers
31-03-2022 | 09:03:45
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced enhanced advertising automation capabilities for retailers and big-box brands.
World Federation of Advertisers publishes marketing capabilities playbook
30-03-2022 | 12:29:00
World Federation of Advertisers, WFA, has published a new playbook, looking at the challenges facing marketing capabilities leaders when they start a new job.
Eight agencies join The Institute of Practitioners in Advertising membership
30-03-2022 | 12:24:39
The Institute of Practitioners in Advertising, IPA, has announced that Assembly, Brood, Electric Glue, Join the Dots, psLondon, The Lane Agency, Topham Guerin and We are Futures were elected into IPA membership at its quarterly Council meeting.
The Trade Desk launches certified service partner programme for SMEs
28-03-2022 | 08:32:00
This program expands self-service access to The Trade Desk’s demand-side platform, as client demand for data-driven advertising continues to rise.
DoubleVerify exposes a global fraud scheme targeting advertisers
28-03-2022 | 07:51:00
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the discovery of “ViperBot,” a sophisticated advertising fraud scheme that attempts to steal over $8 million each month in ad spend across two of the industry’s most in-demand channels: connected television (CTV) and mobile video.
Outbrain expands partnership with Microsoft to boost business outcomes for media owners and advertisers
23-03-2022 | 15:20:27
Outbrain Inc. a web recommendation platform has announced the expansion of its global partnership with Microsoft utilizing Microsoft Azure and encompassing business, technology and services.
Global ad investment to grow by 9.2 per cent in 2022, dentsu ad spend report
23-03-2022 | 14:54:32
The twice-yearly report which combines data from over 50 markets globally, anticipates $745 billion will be spent globally. 
[Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict
22-03-2022 | 11:15:00
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.
Havas Group acquires majority stake in performance marketing agency Frontier Australia
18-03-2022 | 06:42:34
Frontier Australia will be integrated into Havas Group’s Edge Performance Network (EPN), the largest global performance marketing network.
AudioValley targets growing gaming market with Targetplay
18-03-2022 | 06:40:09
AudioValley, an international specialist in B2B solutions in digital audio, has unveiled Targetplay, a new division within its Targetspot business unit that will focus on the fast-growing market for audio advertising in video games and apps.
Media buyers increase investment in video advertising, IAB Europe, PubMatic report
18-03-2022 | 06:38:25
Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better measurement solutions.
Postclick appoints Mark McKenna as Chief Executive Officer
16-03-2022 | 08:17:35
McKenna’s goal as CEO is to guide Postclick to its full growth potential as a category leader. He believes it’s essential to learn from the feedback of clients and develop harmonious business objectives that delight the company’s clients.
Demandbase partners with World Wide Web Consortium to help shape the future of privacy and advertising
16-03-2022 | 08:17:30
As the only Account-Based Experience (ABX) member, Demandbase will be part of the working group and standards organization, Demandbase will take part in helping to define the protocols and guidelines that ensure the long-term growth of the web.
IPA appoints Eliot Liss to raise value and profile of production
15-03-2022 | 07:40:00
Liss succeeds industry stalwart Kim Knowlton in this role who retires after a long and much revered industry career.
IAB Europe launches comprehensive update to third-party cookie guide
15-03-2022 | 07:37:00
The Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee and Post Third-Party Cookie Task Force.
IPA and LinkedIn's B2B Institute publish guide to writing a B2B Effectiveness Award Paper
14-03-2022 | 08:06:57
The guide, published signposts best practice for case-study development, tips from previous winners, guidance for building a team, selecting evidence and framing the story.
UK Government launches Online Advertising Programme consultation
14-03-2022 | 08:03:46
Running for 12 weeks until 1 June 2022, the OAP consultation will review the regulatory framework of paid-for online advertising and consider how it can build on existing and emerging aspects of the self-regulatory framework.
[eMarketer] EU, UK to investigate Google and Meta for ad tech antitrust violation
14-03-2022 | 07:31:07
According to eMarketer, the EU has led a global wave of regulation and penalties against Big Tech companies, with search and ad technologies coming under especially severe scrutiny, making this investigation the latest in a series of fines, legal challenges, and penalties that have plagued Big Tech in Europe.
Over 60 per cent of publishers expect revenue to increase in the post-third party cookie era, DoubleVerify study
10-03-2022 | 07:38:17
As the industry plans for a post-third party cookie advertising landscape, methods like contextual targeting and first party-data usage have taken main stage in strategic digital advertising conversations and initiatives.
Ideoclick partners with Quartile to help brands navigate advertising across Amazon, Instacart, Google and Walmart
10-03-2022 | 07:33:17
The partnership is part of a broad strategy to deliver best-in-class products and services to an evolved marketplace.
In-app advertising to account for 56 per cent of digital ad spend In 2026, report
09-03-2022 | 07:47:23
With people spending more and more time on their phones, the digital advertising industry has witnessed massive growth in the past decade.
[Marketing Report] Bob Koigi: The rise and rise of mobile advertising
03-03-2022 | 10:15:00
That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.
Targetspot launches a new division dedicated to audio advertising innovation within Gaming and In-App environments
03-03-2022 | 07:30:27
Targetspot recently announced the launch of Targetplay, the new Gaming, In-App and innovation division within Targetspot.
IAB Tech Lab releases Seller Defined Audiences targeting publishers and data providers
03-03-2022 | 07:26:49
The SDA specification allows publishers, DMPs and data providers to scale first-party data responsibly and reliably without data leakage or reliance on deprecated IDs and/or new, untested technologies.
Kantar and fuboTV partner on advertising effectiveness to prove the power of connected TV
02-03-2022 | 08:11:43
Kantar, the global data-driven analytics and brand consulting company, has announced its partnership with fuboTV Inc. the sports-first live TV streaming platform.
Surrounding ads with short-form native content leads to higher attention, MAGNA study
02-03-2022 | 08:03:16
MAGNA and Origin set out to try to understand if consumers are really processing the information they are given when served an ad, if they are engaged in the experience, what emotions they are feeling, and whether they are distracted or focused.
Share of digital mobile ad spend expected to reach 70 per cent by 2026, report
02-03-2022 | 07:56:02
According to figures presented by StockApps.com, the share of mobile in digital ad spending is expected to grow up to 70% in 2026. In 2021, the percentage of mobile ad spending was 60%.
IAB UK appoints Chloe Nicholls as head of Ad Tech
01-03-2022 | 08:30:29
Nicholls most recently worked at Mediahub (IPG) and Dentsu where she was focused on future-proofing clients’ ad tech stacks and reworking measurement and targeting frameworks.
Global digital OOH advertising industry to reach $33 billion by 2027, report
01-03-2022 | 08:19:36
Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
 Clinch launches new SaaS Platform bringing power and efficiency to agencies and advertisers
28-02-2022 | 15:50:28
By unifying campaign management in one end-to-end platform -- from strategy to media planning, creative to trafficking, with mid- and post-campaign analytics -- all stakeholders can work easily together, solving for the fragmentation in the current process.
Advertisers increasingly turning to mobile and digital advertising as smartphone usage rises
28-02-2022 | 15:46:39
The outbreak of the COVID-19 pandemic, which triggered a paradigm shift in the way individuals use different apps, has positively impacted market growth in the digital media and digital marketing markets.
DoubleVerify and Comscore partner to develop cross-platform audience and verification measurement solution
25-02-2022 | 08:14:34
With this partnership, DV and Comscore will work jointly to power a new measurement solution that combines data from the DV Authentic Ad.
Global digital advertising market to reach $1 billion by 2031, report
25-02-2022 | 08:10:35
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view.
Nielsen and The Trade Desk unveil new strategic data measurement partnership for the open internet in Europe
24-02-2022 | 14:03:23
The Trade Desk will help fuel Nielsen’s demographic data starting with France, Italy and the United Kingdom. Japan, Australia and Germany will launch on April 1.
[Marketing Week] Bob Koigi: Warming up to the metaverse revolution
24-02-2022 | 13:00:00
As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.
Outbrain unveils an AI based campaign optimization tool built for a cookieless world
23-02-2022 | 08:26:04
The new solution automatically optimizes ad creative serving and adjusts cost-per-click bidding by analyzing data from the advertiser website analytics system.
Yahoo launches ID-less audience solution for web
23-02-2022 | 08:16:55
 In combination with Yahoo’s cookieless identity solution, Yahoo ConnectID, Next-Gen Solutions for web is the first to market solution of its kind - designed to support the future of identity.
GroupM promotes Nicola Lewis to CEO of FineCast
22-02-2022 | 07:53:25
She will be responsible for the strategy and operations of Finecast, including working with local markets to execute global strategies and set growth targets all aimed at making clients’ TV advertising more relevant and effective to their consumers.
Walgreens Advertising Group announces launch of self-serve programmatic solutions
22-02-2022 | 07:45:27
The new self-serve programmatic solution will offer the ability to target consumers by applying audiences based on Walgreens first-party data to campaigns run on each advertiser’s preferred demand-side platform.
[Marketing Week] Bob Koigi: Emerging advertising threats
17-02-2022 | 11:45:29
Depreciation of third-party cookies/IDs, across-media addressability constraints and innovations are impacting advertising measurement, bots and fake users are emerging as the newest and greatest threats to the advertising industry.
17 billion Super Bowl online ad views came from bots and fake users, CHEQ report
16-02-2022 | 07:00:15
After the biggest advertising day of the year, Go-to-Market Security company CHEQ has released data revealing that 17 billion Super Bowl ad views came from bots and fake users on social media.
Xandr  appoints Eduardo Carbia as new MD for Spanish speaking countries in Latin America
15-02-2022 | 16:51:16
Carbia  will be responsible for building and directing business relationships with senior executives in the company’s client portfolio, as well as leading Xandr’s positioning strategy in the region.
IAB Tech Lab launches PETs Working Group to support sustainable privacy solutions
15-02-2022 | 16:42:55
PETs are sophisticated technologies currently used within the insurance and financial industries to maximise data security and minimise the use of personal data.
Advertisers on the brink of losing ability to measure advertising campaigns, IAB report
10-02-2022 | 15:19:44
IAB's State of Data Report is raising alarm bells, indicating that advertisers are on the brink of losing their ability to measure advertising campaigns with no industry consensus about what to do next.
boostr introduces Net Advertising Revenue Retention to help publishers grow enterprise
10-02-2022 | 15:16:00
Selling advertising has always worked on a transactional basis where publishers need to compete and win business on a deal by deal basis. 
[Vacancy] Hivestack is looking for a Senior Marketing Manager EMEA
10-02-2022 | 08:55:00
Hivestack is directly looking for a Senior Marketing Manager EMEA
Innovid acquires converged TV measurement company TVSquared for $160 million
08-02-2022 | 07:29:31
With the industry calling for a more transparent and accountable TV ecosystem, the deal establishes a new currency-grade standard for cross-platform measurement, powered by the scale and automation of an independent global ad server.
Global location based advertising (LBA) market to reach $133 billion by 2026, report
08-02-2022 | 07:22:24
Growth in the global market is propelled by rapid digitization across various industry verticals, increasing dependence of marketers on consumer data, along with rising penetration of GPS-enabled mobile devices and the internet.
Brand New Galaxy Amsterdam appoints Katarzyna van Hall as the new Managing Director
08-02-2022 | 07:18:40
Katarzyna (Kasia) van Hall is an industry-recognized professional with over twenty years of experience in marketing and advertising.
[eMarketer] Amazon has a larger advertising business than YouTube
08-02-2022 | 07:01:49
The business is larger than YouTube’s ad business, which grew 46% to $28.85 billion last year, per a filing from parent company Alphabet.
OneView becomes first TV streaming Ad buying platform to launch Nielsen Digital Ad Ratings audience guarantees
07-02-2022 | 10:30:00
OneView users can now choose a specific age and gender demographic, like adults ages 18 to 49, and pay only for the ad impressions that reach their target audience.
Essence promotes Laura Wade to Head of Sustainability
04-02-2022 | 08:35:00
First, she will work across Essence’s operations and practices, including programmatic, strategy, planning and data, to help teams embed sustainable practices and create new products and services that enable Essence to reach its net-zero targets.
IAB UK and Manchester Metropolitan University partner to support new talent with digital marketing skills
04-02-2022 | 08:26:00
The Interactive Advertising Bureau UK, IAB UK, has partnered with Manchester Metropolitan University to equip graduates with essential industry insight and skills for careers in digital marketing.
[eMarketer] Google’s massive ad growth fueled by retail spending
04-02-2022 | 08:02:26
With the massive boom in online shopping over the pandemic, the retail industry’s importance in the digital ad market has rapidly increased.
WPP and Instacart partner to accelerate online grocery advertising for CPG brands
03-02-2022 | 08:28:52
The first of its kind partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform.
BBDO Belgium appoints Barbara Vangheluwe as new CEO
03-02-2022 | 08:25:46
Advertising agency BBDO Belgium has brought back a familiar face and a strong reference back to the sector. Barbara Vangheluwe is no stranger to the world of communications.
[Marketing Week] Bob Koigi: Influencer marketing trends that will shape 2022
02-02-2022 | 12:45:00
This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.
2021 was the strongest year on record for UK ad market, report
01-02-2022 | 08:11:41
The UK advertising market’s recovery has exceeded expectations in the latest Advertising Association/WARC Expenditure Report, with estimates for growth in 2021 at 26.4%, reaching a total of £29.7bn.
IPA and ISBA announce plans to transform industry pitching process
01-02-2022 | 08:08:29
The Pitch Positive Pledge plan will bring together the IPA, ISBA their members, and intermediaries and was discussed at the cross-industry RENEW conference.
Global advertising agencies market to reach $553 billion in 2026, report
28-01-2022 | 08:32:00
Major players in the advertising agencies market are Caveni Digital Solutions, Socialiency Advertising, Tegra, BrandBurp Digital, Plan Z, Titan SEO Group, Breakneck Creative, Thevisiontech, Dentsu Inc., WPP PLC and Omnicom Group Inc.
LG Ads Solutions introduces suite of guaranteed outcome-based media offerings with third-party validation
28-01-2022 | 08:29:37
Campaigns can be guaranteed across both connected TV ads or through cross-screen targeting on mobile devices and the web.
[eMarketer] Video to surpass half of programmatic display ad spending for the first time in US
27-01-2022 | 07:35:19
As video ad spending continues to expand, its share of total programmatic ad dollars will grow. This year, video will account for more than half of all programmatic display ad spending for the first time.
Kantar adds AI-powered ad testing solution to its market research platform
26-01-2022 | 07:29:27
Kantar, the global data-driven analytics and brand consulting company, has announced that Link AI, its AI-powered ad testing solution, is now available on Kantar Marketplace, its agile market research platform.
Digital advertisement market to reach $ 626 billion by 2026, report
26-01-2022 | 07:23:33
Thanks to rising internet penetration rates and the ever-expanding popularity of digital platforms around the world, digital advertising has grown to become one of the most important forms of advertising.
Gather launches tool to eliminate digital ads from the internet
26-01-2022 | 07:19:57
Gather Online was originally launched in April 2021 to a limited number of publishers in order to uncover any unforeseen issues and improve overall user experience.
[Marketing Week] Bob Koigi: Gen Z and Millennial social media users power global social commerce industry
25-01-2022 | 10:14:56
This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.
UK companies revise marketing budgets up but Omicron slows growth
25-01-2022 | 07:23:27
UK companies revised their total marketing budgets up in the fourth quarter of 2021, marking a third successive quarter of expansion, reveals the IPA Bellwether Report.
Yieldmo expands into UK market with new senior appointment
25-01-2022 | 07:09:31
Stephen will spearhead developing and executing the company’s local strategy, as well as acquiring new clients. The move signals the company’s commitment to international expansion, especially in the UK market.
NBCUniversal partners with RTL AdConnect to offer new opportunities for global marketers
20-01-2022 | 08:05:18
This bilateral, international partnership will open up new advertising opportunities for marketers across the US, Europe and Asia.
[Marketing Week] Bob Koigi: Emerging technologies inspire new content marketing trends
19-01-2022 | 15:24:03
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.
IAB UK appoints UNLIMITED on creative project to shift perceptions of digital advertising
19-01-2022 | 08:10:27
Following a competitive pitch, The Interactive Advertising Bureau, IAB, UK has appointed integrated agency group UNLIMITED to deliver an insight and creative project to understand and shift perceptions towards digital advertising.
Video Solutions company AG diversifies its Advertising Video-On-Demand, FAST strategy with Amagi
19-01-2022 | 07:59:00
Headquartered in Switzerland, Video Solutions AG runs AVOD platforms Watch4 and W4Free, which are top movie and TV series destinations for advertisers to reach targeted audience sectors in Germany, Switzerland and Austria and the UK, respectively.
In-game advertising market size to grow by $3.54 billion, Technavio report
18-01-2022 | 07:16:32
The global in-game advertising market is concentrated and the vendors are deploying different strategies such as extensively investing in joint ventures and acquisitions for capturing major shares and expanding their presence globally to compete in the market. 
Mobile advertising platform LoopMe announces investment from Mayfair Equity Partners to accelerate global growth
18-01-2022 | 07:12:49
LoopMe , a brand-focused mobile advertising platform, has announced Mayfair Equity Partners , a tech and consumer growth investor, as its new investment partner.
UK government invests in TAG TrustNet’s blockchain initiative to make digital advertising more accountable
14-01-2022 | 07:35:32
The UK Government, through its innovation agency, Innovate UK, has awarded a six-figure grant to TAG TrustNet to turbo-boost their efforts to make the digital advertising market more accountable, responsible and efficient.
TV measurement and analytics firm 605 and Deloitte Digital partner to develop 605 EXCHAN6E
14-01-2022 | 07:30:46
The independent media trading currency offers an alternative designed to underpin advertising transactions between partners on the buy-side and the sell-side.
Media. Monks merges with data company 4Mile Analytics
13-01-2022 | 07:58:40
S 4Capital plc, the tech-led, new era digital advertising and marketing services company, has announced a combination between 4 Mile Analytics and Media.Monks, which significantly expands the capabilities of its Data&digital media practice.
[Marketing Week] Bob Koigi: How pandemic will impact ad spend in 2022
12-01-2022 | 13:28:00
The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022.  This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.
T-Mobile acquires rideshare advertising network, Octopus Interactive
11-01-2022 | 13:21:50
This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers.
IBM Watson Advertising brings AI-driven weather analytics to AWS Data Exchange
11-01-2022 | 13:17:22
The weather datasets can help analyze how weather affects consumer purchasing across different categories such as pharmaceuticals, apparel, consumer packaged goods and indoor and outdoor activities.
Thimba Media eyes UK growth with Seven Star Digital acquisition
10-01-2022 | 13:06:00
Thimba Media has acquired Seven Star Digital on a cash free debt free basis to consolidate its position in the UK market.
Azerion and Havas Media partnership gathers momentum to ensure best ROI and quality control for clients
10-01-2022 | 10:52:00
Azerion, the digital entertainment and media platform, and Havas Media The Netherlands, part of the global media agency Havas, are reaping the rewards of their partnership.
Independent marketing firm broadhead acquires HMH Agency
07-01-2022 | 07:04:51
broadhead, an independent, integrated marketing agency, has acquired HMH Agency, a firm known for its creative work powering brands that are driving the future of transportation.
Smartly.io acquires Ad-Lib.io to expand creative technology across channels
06-01-2022 | 08:26:54
Smartly.io, the social advertising SaaS platform for creative and performance marketers, has announced the acquisition of Ad-Lib.io, the next-generation creative optimization platform.
[Marketing Week] Bob Koigi: Video content streaming experiences: Customer is king
05-01-2022 | 09:35:35
Video streaming experience has become unwieldy, unfriendly, and expensive for a bulk of consumers with three out of every five subscribers to multiple streaming services expressing frustration with their viewing experiences.
Nielsen launches streaming signals for more efficient advertising on connected TV
05-01-2022 | 08:38:40
A first-of-its-kind solution that unbundles household viewing, Streaming Signals enables both media buyers and media sellers to optimize and measure CTV reach for more efficient advertising, maximizing ad revenue and delivery to streaming audiences. 
[eMarketer] Retail media networks hit their stride in 2021
04-01-2022 | 07:46:18
2021 was the year that marketers fully embraced retail media networks—and the year that retailers fully embraced their role as advertising platforms.
IAB UK joint committee on draft Online Safety Bill calls for inclusion of paid-for ads
24-12-2021 | 07:45:49
The Interactive Advertising Bureau, IAB, Joint Committee on the draft Online Safety Bill has published a report advising that the UK Government includes paid-for digital advertising in the Bill.
[Marketing Week] Bob Koigi: Sounding the alarm over surge in holiday advertising fraud
23-12-2021 | 09:15:00
The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.
 Nielsen ONE Alpha launches with Disney and MAGNA
22-12-2021 | 06:58:00
Disney and MAGNA have joined several agencies, advertisers and publishers as Nielsen ONE Alpha participants from both the buy and sell sides of the industry.
Targetspot invests to accelerate audio advertising into gaming
22-12-2021 | 06:48:00
This newly formed area will be dedicated to working with customers and partners from across the entire ecosystem, helping serve Targetspot’s acceleration into the fastest growing area of digital media.
Quartile acquires Sidecar to form largest cross-channel e-commerce advertising platform
22-12-2021 | 06:42:05
The two companies will combine under the Quartile name, growing the brand into the world’s largest cross-channel e-commerce advertising platform.
Holiday advertising fraud on the rise, DoubleVerify data
17-12-2021 | 07:53:00
DV analyzes over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to bot-based fraud and injected ads.
Targetspot deepens investment in mobile gaming with launch of specialist division
16-12-2021 | 09:44:50
This newly formed area will be dedicated to working with customers and partners from across the entire ecosystem, helping serve Targetspot's acceleration into the fastest growing area of digital media.
Outbrain expands ad inventory, begins roll out of new Native Header Bidding solution
16-12-2021 | 08:31:00
Outbrain Inc. a recommendation platform for the open web, has announced the global roll out for a new Native Advertising Header Bidding solution designed to help media partners boost their monetisation strategy.
Ogury and The Trade Desk partner to offer programmatic mobile advertising for media buyers
16-12-2021 | 08:24:08
In line with an industry-wide development towards Supply Path Optimization, this direct integration will enable agencies to run Programmatic Guaranteed campaigns.
YouTube agency Team5pm launches in Scandinavia
15-12-2021 | 15:44:55
Team5pm is expanding further abroad. After Germany, the YouTube agency from Amsterdam is now also opening an office in Scandinavia.
[eMarketer] The rise of retail media is one of 2022’s top 5 retail trends
15-12-2021 | 15:33:41
eMarketer recently released the Retail Trends to Watch in 2022 report, outlining the five key trends that will most shape the retail landscape in the year ahead
Deliveroo delivers hyperlocal advertising with Ad-Lib.io
14-12-2021 | 13:45:00
With the Ad-Lib.io platform, Deliveroo has been able to augment paid social with display advertising to serve 30% more impressions in priority zones, and to achieve a CTR that is 2870% better than benchmarks thanks to dynamic templates.
[Marketing Report] Bob Koigi: The nexus between advertising and climate change
14-12-2021 | 12:15:00
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.  
Consumers believe advertising can play role in combating climate change, report
13-12-2021 | 12:00:00
 This is according to a new nationally representative survey commissioned by the IPA and carried out by Opinium among a sample of 2,000 UK adults aged 18 years and above.
Nielsen enhances identity system for digital ad measurement In 15 markets
10-12-2021 | 07:48:42
Nielsen has announced the release of its enhanced Nielsen Identity System for Digital Ad Ratings in 15 markets starting on 1st February 2022.
Advertising and media solutions company Telmar acquires Helixa
09-12-2021 | 07:01:46
Helixa and Telmar have announced they have completed an acquisition agreement giving Telmar, the global lleader in advertising and media planning solutions, ownership of the data-driven audience intelligence platform.
[Column] Eric Visser: Ad-tech's Wild West sees companies consolidate at exponential rate
08-12-2021 | 13:48:00
Over the same period, the advertising industry has been working hard to find solutions to continue targeting consumers with relevant ads in the privacy-centric world we now live in.
Global ad market reaches new heights, exceeds pre-Covid levels, Magna report
08-12-2021 | 07:23:09
The global economy has recovered in-line with expectations (GDP +5.9% vs +6.4% expected in April) and, in most markets, so has marketing activity and advertising spending according to the latest Magna report.
UK-based digital marketing firm LOCALiQ launches cross media optimization tech
08-12-2021 | 07:20:27
LOCALiQ, the UK’s digital marketing solutions provider, has announced the launch of cross media optimisation, a new propriety, goal-based ad technology solution that automatically optimises clients’ advertising campaigns to increase performance in real time across major digital ad platforms.
True Influence partners with The Trade Desk to make digital advertising more effective
08-12-2021 | 07:15:50
Under the new partnership, The Trade Desk will be the main media buying platform for the fulfillment of programmatic campaigns purchased through True Influence's DisplayBase® integrated B2B media management product.
[eMarketer] Apps will shift from ad dependency in 2022
08-12-2021 | 06:52:17
Making money through ads has gotten harder, so many developers will place bets that consumers are ready to sign up for even more subscriptions and to buy things directly through their apps.
[Marketing Report] Bob Koigi: Stepping up the war on extremist content, fake news
07-12-2021 | 12:45:00
As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.
Conviva teams with Experian to expand audience measurement capabilities for streaming publishers
07-12-2021 | 11:01:33
The combination of Conviva’s first-party, census-level streaming data and Experian’s unparalleled demographic data empowers publishers to easily provide advertisers with the most detailed and accurate audience insights available.
[eMarketer] Digital audio market sees inflection as advertising share grows
07-12-2021 | 10:56:19
After several years of growth in share, US digital audio subscription revenues will peak at 63.9% of total digital audio revenues in 2022.
IPG Mediabrands and NewsGuard to rate individual broadcast and cable news programmes and networks
03-12-2021 | 11:03:28
This tool goes beyond NewsGuard’s current offering of reliability ratings for news and information websites, giving advertisers greater insight before they invest their media dollars.
Xandr standardizes video content on its platform
02-12-2021 | 16:46:56
Xandr, AT&T’s advanced advertising company, has announced the release of a new feature on its platform, described as content metadata for video.
[eMarketer] 2021 is a historic year for global ad spending
02-12-2021 | 16:36:28
Thanks to 2021’s extraordinary rebound, total spending by the end of this year will exceed 2019’s pre-pandemic figure by more than $120 billion.
The CyberWire releases new guide to help B2B marketers take advantage of emerging opportunities in podcast advertising
30-11-2021 | 15:02:14
Published as both an eBook and a podcast, the guide was created to help organizations advertising in the popular programs across the CyberWire Network or other podcast networks make the most of their audio marketing investment.
[Marketing Week] Bob Koigi: Betting on emerging technologies to boost communication campaigns
30-11-2021 | 14:15:00
With a growing number of clients keen on tracking ROI on their communication campaigns, communication and PR companies are embracing emerging technologies including artificial Intelligence and cloud computing to deliver that value.
Mary Basterfield joins S4 Capital as Chief Financial Officer
29-11-2021 | 11:45:00
S4Capital plc, the new age digital advertising and marketing services company, has announced that Mary Basterfield will take over from Peter Rademaker as Chief Financial Officer of S4Capital plc from 3 January 2022 and join the S4Capital Board.
[eMarketer] Amazon dominates the fast-emerging retail media ad market
26-11-2021 | 11:48:17
Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.
[Column] Karan Singh: Maximise your engagement and battle to the top this Black Friday
25-11-2021 | 16:54:17
The Black Friday phenomenon is set to continue growing in 2021 with average budgets for consumers in the Netherlands expected to rise by 8% from last year according to research from Simon-Kuch & Partners.
MediaCom launches Creative Analytics to provide clients effective digital campaigns
25-11-2021 | 14:34:29
MediaCom is launching Creative Analytics, a new global capability designed to give greater insight into future creative performance across programmatic display, search, social and video.
Hollywood star Milla Jovovich picked as the face of Johnnie Walker in new campaign by Dept
24-11-2021 | 15:17:39
The campaign, the second of “The Walkers” ad concept which launched earlier this year starring Adrien Brody, is going live in fourteen countries across Eastern Europe on TV, digital, social and out-of-home.
[Vacancy] Outbrain is looking for a Programmatic Partnerships Manager
24-11-2021 | 13:27:00
Outbrain is directly looking for a Programmatic Partnerships Manager
[Vacancy] Outbrain is looking for an Industry Director, Automotive & Technology
24-11-2021 | 12:51:00
Outbrain is directly looking for an Industry Director, Automotive & Technology
[Marketing Week] Bob Koigi: Marketing Report forays into Belgium as it seeks to grow European footprint
24-11-2021 | 10:39:00
As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.
Omnicom's Credera acquires BrightGen to expand digital marketing consulting depth
23-11-2021 | 15:06:17
Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc.
Outbrain acquires video intelligence AG platform, expands brand and video offering
22-11-2021 | 15:20:00
vi’s contextual and machine learning technology enables media owners to enhance user engagement and monetization by adding relevant video content to articles.
Global ad tech company The Trade Desk advances partnership with NBCUniversal
20-11-2021 | 13:49:27
As part of this announcement, The Trade Desk will add NBCU’s Peacock service to its industry-leading CTV platform.
Global digital advertising market to reach $764 billion by 2025, research
19-11-2021 | 12:43:53
Growth in the historic period resulted from strong economic growth in emerging markets, increased internet penetration, government initiatives in developing economies and rising penetration of e-commerce.
Demandbase delivers account-based advertising for Facebook, Instagram, Twitter and YouTube
18-11-2021 | 17:16:08
Demandbase, the B2B go-to-market leader, has broken ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising.
[eMarketer] US retail media ad spend to surpass $30 billion mark this year
18-11-2021 | 13:09:36
US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.
[Marketing Week] Bob Koigi: Enlisting governments' support to bridge marketing skills gap
17-11-2021 | 14:52:00
As more marketing bodies amplify their call to governments to work with them in addressing the marketing skills crisis in the media, It is encouraging to learn of the UK government’s  £3.8 billion funding for skills training announced recently. 
rlaxx TV selects Publica to power CTV ad serving
16-11-2021 | 15:46:00
rlaxx TV, the European-based free ad-supported streaming service (FAST+AVOD), announced a partnership with Publica, a connected TV (CTV) ad platform.
MediaMonks acquires Italian creative content marketing agency Miyagi
15-11-2021 | 17:10:00
S4Capital announced that Miyagi, the leading creative content marketing agency - integrating strategy, creativity and production - is merging with Media.Monks to form S4Capital's Content practice in Italy.
Xandr launches a new deals platform within Xandr Monetize
12-11-2021 | 15:10:00
Xandr’s Monetize SSP now offers a feature-rich, intuitive deals platform coupled with marketplace innovation which empowers sellers to drive high-value transactions with buyers.
[eMarketer] Twitter’s US ad revenues to grow past $2 billion this year
12-11-2021 | 15:00:00
Following a year of somewhat stalled growth, Twitter will soar past $2 billion in US ad revenues in 2021, marking a 38.5% increase over 2020.
GameAnalytics launches HyperBid, a mediation platform for mobile games advertising
11-11-2021 | 15:25:30
GameAnalytics, the analytics platform used by over 100,000 game developers, has launched HyperBid - a powerful new mediation platform specifically engineered for mobile games publishers and developers.
[Marketing Week] Bob Koigi: Reinventing advertising offerings
11-11-2021 | 10:50:23
With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.
Global ad spend on Facebook and Instagram on an upward trend in 2021, report
10-11-2021 | 13:12:55
Emplifi, the unified customer experience platform, has released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad results, organic social media brand efforts, and CX trends.
[emarketer] Google, Facebook and Amazon to earn  $211.20 billion in US digital ad spending
10-11-2021 | 13:05:13
Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.
DoubleVerify and Innovid offer advertisers an automated way to maximize video investments across screens
09-11-2021 | 15:56:14
Innovid and DV’s partnership began in 2014 with the aim of automating unnecessary manual work for advertisers when monitoring and optimizing their media quality across screens.
[eMarketer] Facebook ad spending on an upward trajectory
09-11-2021 | 15:49:59
Despite Apple’s iOS privacy changes, eMarketer estimates that US advertisers will spend $50.30 billion on Facebook advertising in 2021, up 32.1% from last year.
Rakuten Advertising expands relationship with Xandr’s GSET, adopts Xandr’s Monetize SSP globally
08-11-2021 | 13:19:14
Xandr, AT&T’s advanced advertising company and Rakuten Advertising has announced the expansion of their relationship with Xandr’s Global Supply Evangelism Team (GSET) and the adoption of Xandr’s Monetize SSP.
Schibsted enters into first data marketplace partnership with Xandr
04-11-2021 | 12:31:07
 This is the first data marketplace relationship Schibsted has entered into and will allow Xandr Invest buyers to buy Schibsted data directly in the DSP.
BigCommerce partners with TikTok to launch advertising coupon programme for merchants
04-11-2021 | 12:24:00
Qualified merchants of all sizes based in the U.S., U.K., Australia and Canada that spend $300 on ads will receive $1,000 in advertising credits from TikTok and BigCommerce.
Interactive Advertising Bureau announces two executive appointments
03-11-2021 | 10:50:00
Interactive Advertising Bureau (IAB), the digital media and marketing trade association, has announced that Libby Morgan has been named SVP, Chief Strategy Officer, and Sheila Buckley has joined as IAB's Executive in Residence.
UK advertising spend set to surpass £29 billion in 2021, report
02-11-2021 | 12:55:32
The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year, reaching a total of £29.3 billion.
Conviva announces streaming platform expansion solving audience measurement challenges
02-11-2021 | 12:36:31
Conviva’s global streaming audience measurement technology promises to deliver unique, innovative, and industry-changing solutions.
Global mobile advertising market to reach of $724 billion by 2026, report
29-10-2021 | 14:38:28
The mobile advertising market is evaluated at $180.610 billion for the year 2019 and is projected to grow at a CAGR of 21.95% to reach a market size of $724.460 billion by the year 2026 according to a recent report by Research and Markets.
Unite Digital launches regional marketing platform for 2022 Mitsubishi Outlander
29-10-2021 | 14:35:55
Unite Digital's regional marketing platform unifies the shopping experience by enabling dealers to integrate their branding and price points directly into high-budget advertising that drives traffic directly to their own digital properties.
Yahoo and Merkle bolster identity-based targeting, performance and measurement for advertisers
28-10-2021 | 13:25:00
Yahoo has announced an expansion of its long standing partnership with Merkle, the technology-enabled, data-driven customer experience management (CXM) company, connecting Merkle’s identity resolution and data platform, Merkury, and Yahoo ConnectID.
Xandr invests in its portfolio of identity offerings
28-10-2021 | 13:20:22
Facilitating addressability through consumer-consented data is a key component that Xandr has made strides on. Through Xandr’s collaboration with LiveRamp, Xandr this year launched end-to-end support for RampID on its platform.
TVSquared launches ADvantage XP in the UK and Germany for Converged TV measurement and attribution
27-10-2021 | 13:51:00
TVSquared has announced the launch of ADvantage XP in the UK and Germany, bringing Europe’s largest advertising markets the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.
InMobi launches a series of vertical-centric, contextually relevant marketplaces for mobile advertising
27-10-2021 | 13:39:11
With custom-built audiences, custom creative support, pre-built supply packages, and managed service for optimizing campaign performance, Curated will initially feature premium sports and holiday shopping as vertical offerings.
[Marketing Week] Bob Koigi: European advertisers put on notice for using tracking ads
26-10-2021 | 13:15:00
A coalition in the European Parliament recently sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.
Amobee and smartclip unveil TechAlliance, Europe’s First broadcaster-centric, cross-screen advertising platform
26-10-2021 | 10:06:49
This platform will provide advertisers with exclusive programmatic access to the linear ad break, including digital ads on linear TV inventories, as well as General Data Protection Regulation (GDPR), privacy-compliant audience and content viewership data across the region.


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