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Ad-filtering users are more likely to influence purchase decisions, study
The overwhelming majority of ad-blocking software users – 250 million strong (who are actually ad-filtering users) – consent to see non intrusive online ads that adhere to the Acceptable Ads Standard, defined and approved by the independent Acceptable Ads Committee.
Skai Introduces omnichannel platform for unified performance advertising
Skai, a technology company in the performance advertising industry, has announced the market launch of its omnichannel platform.
The global smart advertising services market to reach $1.8 by 2030, report
Smart advertising services are the services offered by advertising agencies to create ad campaigns for businesses based on consumer preferences and drive traffic to businesses' websites.
Smartly.io launches digital advertising platform to bolster adtech offering
The company, which holds certified partnerships with media leaders Meta, TikTok and Google, among others, brings dynamic integrations to the digital and social space, successfully “redefining social and creativity,” according to Nikhil Lai, Senior Analyst at Forrester.
Ad industry launches effort to revise new standard terms and conditions for digital advertising
Launching in April 2023, the leading industry trade bodies will create a joint Task Force to include all stakeholders including advertising agencies, marketers, publishers, and ad tech companies.
ITV launches Recovery Budget Planner tool for advertisers
Commissioned by ITV AdLabs, ITV’s commercial innovations umbrella, the free Recovery Budget Planner, built using independent data from Magic Numbers, will give advertisers the expected impacts of different advertising budget scenarios in terms of market share, sales and profit.
AiAdvertising recognized as a Google premier partner
The partnership demonstrates AiAdvertising's belief in the power of marketer + machine and dedication to propelling traditional advertising into the future.
Digital ads which evoke strong emotions are four times more likely to drive brand equity, research
New analysis from Kantar, the data and analytics company, and Emotion AI pioneer, Affectiva, a Smart Eye company, finds digital ads that generate strong emotions in consumers are four times more impactful.
[Startup Interview] Tom van Bentheim, Co-Founder, Opt Out Advertising, Netherlands
Opt Out Advertising is a startup that helps publishers, agencies and advertisers with the transition to cookieless advertising by offering a clean, privacy-friendly way of monetizing opt-out inventory in the online advertising industry. The Co-founderTom van Bentheim elaborates.
Generation Z is influencing ad spend and shaping the future of media, report
They are the most progressive, and responsible, generation yet. They have the tools, tenacity and self-awareness to drive the change they feel is so badly needed.
Global mobile advertising market to grow by $290 billion between 2022 and 2027, report
The global mobile advertising market size is forecast to grow by $290.16 billion between 2022 and 2027 at a compound annual growth rate of 12.54% according to a report by Technavio.
Fifty percent of TV viewers shop on mobile devices while watching awards shows, study
60% of viewers plan to stream at least one awards show in 2023, with 89% of viewers planning to spend the same or more time watching awards shows compared to 2022.
Privacy outweighs personalization in digital advertising, report
The survey found that consumers want to see targeted ads, but they also want to understand how advertisers use the information they collect.
WPP and BigCommerce collaborate to enhance global ecommerce offerings
WPP and BigCommerce, an Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, have announced a new strategic partnership offering omnichannel solutions to help WPP clients drive growth and maximize sales across hundreds of advertising channels and marketplaces.
Microsoft Advertising partners with PrestaShop to drive growth in digital commerce
Through this partnership, over 300,000 PrestaShop merchants can now easily reach millions of new high-value customers using the Microsoft Ads and Listings module in the PrestaShop Official Addons Marketplace.
MGID enhances image creation for advertisers with integration of generative AI
MGID, the global advertising platform, has announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering.
[eMarketer] Snap doubles down on direct response to weather tough ad market
Snap is coming off a tough Q4, and its business outlook is still grim. The company repeatedly mentioned the difficult economic environment, challenges from Apple’s privacy-related changes, and increased competition.
Kochava announces acquisition of Machine Advertising
Kochava, the real-time data solutions company for omni-channel attribution and measurement, has announced that it and Machine Advertising have agreed to terms for the acquisition of Machine Advertising, a player in app marketing technology.
DoubleVerify unlocks CTV viewability for advertisers with first-to-market solution
This expansion of viewability enables advertisers to measure delivery of the DV Authentic Ad™ – a proprietary, MRC-accredited metric that ensures consistent media quality across environments – on CTV.
LoopMe announces global hires amid continued revenue growth
LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced new hires on the heels of significant revenue growth.
Rave supports Unified ID 2.0 in new partnership with The Trade Desk
Rave, a global player in group digital video watching, has announced its support of Unified ID 2.0 (UID2) to hash and salt their audience data for activation by advertisers.
Increasing consumer spending drives growth of the global advertising agencies industry, report
Increasing consumer spending and growing global economic activity have caused demand from downstream industries to increase during the period.
Adtech company AiAdvertising announces implementation of ChatGPT from OpenAI
The platform has been making headlines for attracting major investments from tech giants, and AiAdvertising has already begun incorporating the chatbot program into the development of its advertising campaigns.
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
YouTube tests free ad-supported streaming channels hub
YouTube is testing a hub of free ad-supported streaming channels as it continues to expand its streaming ambitions.
Gamut and Waymark partner to bring affordable CTV ad creation to local advertisers through use of artificial intelligence
Gamut offers advertisers brand-safe, direct access to premium CTV video ad inventory and relevant audiences in every DMA. Waymark is a creative AI startup that automates video production and returns ready-to-air commercials for any local business in minutes.
New study by MAGNA and Channel Factory explores the grey area of content in online advertising
The study explored the nuances in video types, and how they relate to consumers’ perceptions of the brand that is advertising against this content
Integral Ad Science names Kevin Alvero as Head of Global Compliance
Alvero, a widely renowned industry authority who was at Nielsen for 20 years, will lead the global accreditation process and manage compliance worldwide for IAS.
DoubleVerify debuts in-feed brand safety and sustainability solution on Twitter
This partnership enables DV to analyze the suitability of content adjacent to all types of ads, including Promoted Tweets.
Twitter and IAS partner to provide advertisers with brand safety measurement
With Tweet-level analysis, advertisers can better understand the content that appears adjacent to their ads on Twitter’s feed.
Despite economic downturn 60 per cent of leaders plan to increase ad spend, report
Smartly.io, the digital advertising platform for creative and performance marketers, has announced new research outlining how companies are using automation and streamlined creative to reach customers on their preferred channels in 2023.
New video ad formats in streaming TV are twice more favorable than traditional TV ads, study
MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku have announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice more favorable than traditional TV ads for consumers.
Vivvix launches unifying advertising intelligence businesses from Kantar and Numerator
Kantar has announced the launch of Vivvix, a new operationally independent brand within the Kantar Group, with a deep specialism in syndicated competitive advertising intelligence across digital and traditional media, including mobile apps, streaming, and social media.
Meta and IRI unveil solution to measure in-store sales impact of online advertising
Marketers on Meta’s Instagram and Facebook platforms will now have access to brand and product-level sales results for their shopper marketing campaigns, addressing a key issue in measuring the effectiveness of shopper marketing investments.
[eMarketer] 30 per cent of advertisers are cutting their 2023 budgets
Nearly 30% of major advertisers say they’re cutting their ad budgets into next year, according to a World Federation of Advertisers (WFA) survey of 43 multinational companies.
The Trade Desk unveils Galileo, a new approach for activating advertiser data
Many major brands spend years building strong relationships with their loyal customers, generating unique and valuable insights regarding their target audiences. Galileo can enable brands to unlock that data in a privacy-conscious manner to find new customers that share similar characteristics.
World Federation of Advertisers welcomes 13 new members
World Federation of Advertisers, WFA, has added 11 new corporate members since July, bringing its total membership to 148 companies.
Kantar introduces expert group to maximize value of first-party data for advertisers
Kantar, the world’s marketing data and analytics company, has announced the launch of its Global Connected Data Solutions Team within its Profiles division.
Teads enhances brand suitability capabilities through partnership with Integral Ad Science
Teads, the global media platform, has enhanced its brand suitability and contextual advertising offering through a partnership with Integral Ad Science (IAS), a global leader in digital media quality.
Media experts cite eroding consumer trust as top concern for advertising on social media platforms in 2023, report
Despite that caution, the compelling reach and engagement of social media means the vast majority of media experts still plan to advertise on those same platforms next year.
Holiday programming still remains a key avenue for advertisers to reach audiences, research
The study looked at how households choose to watch their favorite holiday programming – highlighting the seasonal impact on viewership across program genres, co-viewing and streaming viewership.
Attain partners with OpenX to enable supply side targeting for advertisers
OpenAudience allows retailers, consumer brands, data owners and publishers to match their data directly with OpenX's 200 million monthly users across 1,200 publishers.
Nielsen announces market availability for Nielsen ONE Ads
Nielsen ONE Ads is the latest innovation in measurement, providing a consistent, comparable and deduplicated view of ads across screens, and will initially be available in the U.S.
[eMarketer] 5 must-see digital ad marketing charts for 2023
While the overall market slows, not all categories will take the same hit. Social media is definitely in trouble, but connected TV (CTV) and retail media are in good shape.
AdTechCares partners with Project Drawdown to launch climate action campaign
AdTechCares––an organization co-founded in 2020 by Amobee and more than 50 partners from across the advertising ecosystem––has partnered with Project Drawdown, a nonprofit organization working to reduce greenhouse gas concentrations in the atmosphere, to launch a global campaign to encourage climate action.
Advertisers believe they are still getting great value from their agencies post pandemic, research
Major advertisers believe that their agency partners are still offering great value in 2022, according to new research from the WFA and strategic partner The Observatory International.
Advertising investment to grow by 3.8 per cent globally in 2023, Dentsu report
The dentsu Global Ad Spend Forecasts for 2023 points to a continued growth, although at less than half the pace seen in 2022 (+8.0%), a trajectory which will see industry advertising investment of approx. US$713.6 billion by the end of this year.
[Marketing Week] Bob Koigi: The making of the Apple behemoth
Over the years, Apple has positioned itself as a tech giant and innovating through unique products and services to meet market demand. But behind the rise of the behemoth is the investment in the company’s research and development unit.
Over 90 per cent of advertisers are partnering with retailers to reach consumers, research
IAB Europe, the European-level industry association for the digital and marketing ecosystem has announced the results of a new industry survey on retail media advertising.
[eMarketer] Uber expands retail media push into UK market
Uber is expanding its retail media push into Europe by appointing Paul Wright, who most recently worked for Farfetch and Amazon, to lead Uber Advertising for the UK and Ireland.
Ad.net acquires commerce platform for publishers IntentX
Ad.net, a provider of digital performance advertising through intent-driven marketing for leading brands and agencies, has announced today its purchase of IntentX, the commerce platform for publishers at scale to increase their revenue.
CJ CGV partners with Hivestack for programmatic digital out of home in South Korea
Through this partnership, CJ CGV inventory will be integrated into the Hivestack SSP and will now be available to programmatic buyers worldwide.
WFA and GARM meet Twitter management team to discuss brand safety
The conversation focused on Twitter’s continued commitments to GARM around common definitions, common measures, common tools and independent verification.
In-game advertising market size to increase by $5 billion by 2027, report
The rise in the adoption of mobile gaming is driving the growth of the regional market.
Branch announces support for AWS for Advertising & Marketing Initiative
Branch, a player in mobile linking and measurement and an Amazon Web Services (AWS) Partner Network (APN) member, has announced support for the AWS for Advertising & Marketing initiative to help accelerate advertising and marketing transformation.
Yahoo selects AWS as its preferred public cloud provider for its ad tech business
Building on its longtime relationship with AWS, Yahoo Ad Tech is migrating all of its advertising technology workloads—including its media-buying and supply-side platforms, analytics, and identity solutions and products—from its on-premises data centers to AWS.
[eMarketer] LinkedIn’s new ad products turn power users into marketers
LinkedIn has expanded its B2B marketing offerings with a number of features designed to help marketers reach relevant audiences and analyze performance.
Global social media advertisement market to grow reach $201 billion by 2026, report
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
[eMarketer] Twitter squares off against Apple
The speculation is that Musk wants to transition Twitter away from its ad-supported revenue model into a subscription-based service.
[eMarketer] Ads are the bigger driver of video revenues, not subscriptions
Between 2022 and 2026, 350 million people will become digital video viewers worldwide, per our forecast.
Consumers favor advertising more when viewed across different platforms, study
A new study by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with Spectrum Reach, the advertising sales business of Charter Communications, Inc., reveals that consumers are more likely to respond to advertising if they see it across different screens.
IPA secures Snapchat tie-up to accelerate young people's opportunity of ad career
The competition embodies and expands upon the aim of the Advertising Unlocked initiative, founded by Douglas in 2017, to ignite awareness and passion for a potential career within the world of advertising.
[Marketing Week] Investing in ethical and responsible advertising
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.
IAB Europe launches new Retail Media Working Group
The group will bring together stakeholders from across this emerging new channel in order to enable collaborative conversations, provide education and insights and create recommendations to shape and define this new, exciting advertising space.
TikTok advertising revenues will exceed META and YouTube's combined video ad revenues by 2027, research
New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok.
Publicis Groupe acquires European affiliate marketing agency VIVnetworks
With a client portfolio of over 900 merchants across 27 countries, VIVnetworks helps e-commerce brands scale their performance marketing efforts to drive more online sales and unlock growth in Central and Eastern Europe, and globally.
[Marketing Week] Bob Koigi: Accelerating decarbonization of the media supply chain
In July this year, a proposed global framework for measuring ad-based carbon emissions was introduced as a way one way to reduce the total amount of carbon created by the placement and consumption of advertising.
Adludio enhances its AI-powered platform to help clients win the battle for brand attention
With an emphasis on Deep Learning running through the platform, this is enabling a level of measurement and actionable insights for Adludio’s global clients that will help them win the battle for brand attention.
[eMarketer] Why Netflix Basic with Ads will win advertisers
Despite the Basic With Ads subscription tier being released just two weeks ago, eMarketer is forecasting Netflix will see US ad revenues of $830 million in 2023.
Yieldmo and IRIS.TV in a smart data partnership to drive superior advertising outcomes
This partnership offering includes omnichannel contextual curation to buyers across CTV, OLV, and display advertising from leading independent data companies.
Teads selects Crisp to revolutionize digital omnichannel media with shelf availability data
The new forward-looking solution, named Crisp Retail Data, pipes SKU-level sales and inventory data from over 40 retailers into the Teads platform
Political advertising is most effective when optimized across streaming and linear TV, research
The research reveals data insights collected from nearly 20 million impressions and iterates that political advertisers who are still relying solely on TV
Mediacom Hong Kong selects Hivestack to deliver first programmatic digital out of home campaign for Uber Taxi in Hong Kong
Hivestack, the world’s, independent programmatic digital out of home (DOOH) ad tech company has announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong.
TikTok and DoubleVerify partner to provide post-campaign brand safety for advertisers
Back, in September 2021, DV first announced its partnership with TikTok to measure viewability and invalid traffic.
[Marketing Week] Bob Koigi: The battle for brand value
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.
Hivestack and Tulip Media partner for programmatic digital out of home (DOOH) in China
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has partnered with Tulip Media, a pioneer and trendsetter for outdoor LED media screens in China.
Hivestack expands business in Brazil by signing new Supply Side Partner RZK Digital
This partnership will integrate RZK Digital’s DOOH inventory into the Hivestack Supply Side Platform (SSP) allowing advertisers both from within and outside of Brazil to activate campaigns via private marketplace deals (PMP).
World Out of Home Organization adds nine new members from Europe and Asia
The influx of new Asian members comes at same time as WOO’s highly successful first in-person Regional Forum, covering the APAC region, which was held in Kuala Lumpur a couple of weeks ago.
Advertising services to witness $ 1,332 billion market opportunity by 2032, report
Rising demand for social media advertising services for businesses such as retail, consumer goods, and others is propelling the growth.
[eMarketer] Microsoft mulls ad-supported PCs to boost adoption
Microsoft Windows is the dominant desktop operating system in the world, but the company has struggled to push adoption of the latest Windows 11 operating system.
[eMarketer] Amazon ad business is profitable, but it’s freezing hiring anyway
Amazon’s stock has fallen sharply since it forecasted a sales growth slowdown for the holiday period.
Permutive partners with PubMatic to streamline demand for first-party data
As advertisers seek out privacy-centric addressability solutions, this new partnership makes rich, first-party publisher data more accessible to advertisers and monetizable for publishers.
ChannelAdvisor expands marketplace and advertising channels to help brands drive e-commerce growth
With these new channel integrations, ChannelAdvisor now supports over 360 marketplaces and retail sites globally, enabling brands and retailers to reach new audiences while expanding their selling footprint.
Long-Form TV and streaming advertising are twice as memorable as short-form mobile digital advertising, research
Comcast Advertising conducted the study in partnership with MediaScience, a leading provider of lab-based audience research.
VIZIO Ads secures over $200 million in commitments from agencies, brands and studios
VIZIO has announced it has concluded its upfront season with more than $200 million in direct advertising commitments from agency holding companies, brands and studios, a 100% year-over-year increase.
[eMarketer] Approaching TV viewers with expanded ad formats
Both Netflix and Disney+ will roll out an ad-supported tier in the next two months. Their imperative is to show ads without detracting from the viewing experience or driving away subscribers.
IMPACT+ and Teads partner to measure and reduce the carbon footprint of online advertising
Teads’ partners around the world can now leverage the partnership to learn about electricity consumption & greenhouse gas emissions of their campaigns.
Loop Media launches four new channels opening new content categories for viewers and advertisers
Viewers will learn everything from how to make spooktacular Halloween decorations, to learning about innovative kitchen gadgets, to shortcuts for keeping houseplants healthy
[eMarketer] How advanced TV is wooing addressable- and automation-hungry advertisers
As linear technology improves and consumers adopt more digital TV alternatives, the TV market is cruising toward a more “advanced” future. Advertisers are amping up spend accordingly.
IPG MediaBrands expands signature media responsibility index
IPG Mediabrands and its intelligence arm MAGNA, has unveiled the 4th issue of its signature Media Responsibility Index (MRI 4.0), an initiative that strives to raise industry awareness and standards around harm reduction for brands and consumers in advertising.
DoubleVerify launches new attention lab to help advertisers maximize campaign performance
The newly-formed, one-of-its-kind DV Attention Lab™ features a multidisciplinary team consisting of data scientists, product experts, and marketing analysts – leveraging an industry-leading technology platform and attention dataset.
Yahoo and DIRECTV Advertising expand advanced TV partnership to include set-top box data
Yahoo has announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols.
[eMarketer] 30% of advertisers are cutting their 2023 budgets
74% said the economic downturn is influencing their 2023 budget decisions.
Triton Digital unveils new advertising platform, Tap
Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, has announced a new version of its advertising platform, Tap.
Measured launches in UK with tools to enable retailers maximize on advertising returns
Measured has launched new tools and features to help marketers maximise advertising ROI and find new ways to grow.
[eMarketer] TikTok’s creator marketplace push is likely to capture more of advertisers’ budgets
TikTok announced a flurry of updates during TikTok World, but changes to the TikTok Creator Marketplace (TTCM) could have the biggest consequences in the long run.
Nextdoor and Oracle Advertising announce strategic collaboration
Nextdoor, the neighborhood network, and Oracle Advertising, a player in real-time attention analytics, has announced a strategic collaboration that will offer greater transparency and controls to Nextdoor advertisers, helping ensure high-value, optimal ad experiences on the platform.
Netflix selects IAS to provide transparency to its advertising platform
Using IAS's Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies.
Verve Group’s Match2One launches shoplifty app giving merchants new ways to grow revenue
Match2One’s app is the first easy-to-use platform to drive additional revenue for merchants using Shopify.
[eMarketer] Advertising industry has worst job loss in 19 months
Overall jobs increased by 263,000 last month, making advertising’s steep losses especially notable.
SHAREit expands market share in Nordic countries offering advertisers a new global audience
Known especially in the gaming community as a go-to platform, SHAREit's business network spans over 150 countries in 45 languages.
[eMarketer] Netflix strikes measurement deal with DoubleVerify, Integral Ad Science
Netflix has announced that it’s bringing on DoubleVerify and Integral Ad Science as third-party measurement partners for its upcoming ad-supported tier, which is expected to launch sometime in November.
[Marketing Week] Bob Koigi: Meta’s proposed upgrades a win for content creators
These announcements while unique are also poised to benefit content creators.
Symphonic Digital delivers on-demand talent for advertising agencies
Symphonic has developed the talent and processes to carve out a market with small and medium-sized advertising agencies.
[eMarketer] Advertising job losses hit a 19-month low in September
Overall jobs increased by 263,000 last month, making advertising’s steep losses especially notable.
[eMarketer] Which mobile ad formats command the most attention?
The larger the mobile ad, the more time spent looking at it. Static interscroller ads, which fill the screen once users scroll past a certain point, receive the most attention from smartphone users worldwide—an average of 3.3 seconds
[eMarketer] Meta gets a boost from new ad formats
For Messenger, Meta has developed a tool that uses machine learning to put ads in front of users who are most likely to make a purchase.
[eMarketer] With B2B dollars in mind, LinkedIn announces multiple ad upgrades
In order to give advertisers a more complete view of the impact of their marketing on lower-funnel business results wherever they occur, LinkedIn will automatically add this offline data into aggregate reporting on ad conversions.
Cross Screen Media expands deal with Xandr to include cross-screen measurement for political advertisers
Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, has announced an expanded collaboration with Xandr, a technology platform that powers a global marketplace for premium advertising, to enable targeted campaign measurement and insights.
DoubleVerify to provide third-party measurement tools to best buy
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN).
Online video advertising will generate three times more revenue than SVOD in 2027, report
Omdia estimates that by 2027 nearly 60% of global Netflix subscribers will be on the ad-supported tier. This change will happen through a combination of new subscriber acquisition and "downgrading" of existing subscribers to ad-tier.
Roku partners with Nielsen to enable cross-media measurement of traditional TV, CTV and mobile ad campaigns
Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.
TripleLift and Zype partner to bring in-show programmatic advertising solution to Connected TV
With these new advertising capabilities, Playout 2.0 users can create dynamic monetization opportunities for brands.
[Marketing Week] Bob Koigi: Safeguarding data ethics in digital advertising
Pressure is mounting on brands to go beyond existing rules and apply a moral lens to the complex web of data-related marketing practices to develop more responsible, inclusive and ethical data practices.
Data ethics is a priority for nine out of 10 CMOs, WFA research
New WFA research has found that while Chief Marketing Officers, CMOs, are keen to address consumer and regulatory concerns around data-driven marketing, the complexity of the data and digital ecosystem is making it hard for them to identify the right practical measures to take.
[eMarketer] Privacy the leading factor in social ad engagement
Other top influences on ad engagement are reliable content and safety. The relevance of the ads themselves is less of a factor.
Targetspot doubles down on podcasts
A particularly dynamic segment of the digital audio industry, podcasts are now a major growth area for the Group.
605 collaborates with Conviva to enrich cross-screen measurement of content and advertising across premium video
This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video.
Havas Media report points advertisers to creative that matters on Meta
Havas Media Group has unveiled “Creative Elements That Win on Meta Platforms,” a research study conducted in collaboration with Meta that delivers insights to help advertisers develop creative that matters on Facebook and Instagram.
Digital Voices and House of Greenland join The Institute of Practitioners in Advertising
The Institute of Practitioners in Advertising, IPA, has announced that Digital Voices and House of Greenland have been elected into IPA membership at its quarterly Council meeting.
[Marketing Week] Bob Koigi: Brands bolster the sustainability resolve
Brands are stepping up their net zero emissions commitments and reducing their carbon footprint through a raft of campaigns, interventions and partnerships as they seek to accelerate the transition to a clean energy economy.
Nielsen and Marketing Architects in multi-year agreement for TV measurement services
Nielsen and Marketing Architects, an All-Inclusive TV advertising agency that covers everything brands need to succeed on TV for the price of media alone, have announced a multi-year renewal agreement for local TV measurement in all markets.
IAS integrates Good-Loop's green media technology to offer carbon emissions measurement for digital advertisers
Integral Ad Science, IAS, a global player in digital media quality, today announced a global partnership with purpose-led ad platform Good-Loop that will enable advertisers to measure the carbon emissions generated by their digital ad campaigns.
Esports sponsorships to hit over $1b value by 2025, report
After becoming a billion dollars’ worth industry last year, the eSports market continues booming, with more and more brands willing to invest their money into sponsorships and esports advertising.
[eMarketer] LinkedIn will capture nearly 25% of US B2B ad spending by 2024
US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly 25% of all B2B digital ad dollars spent in the US.
MGID bolsters global leadership team to accelerate growth into new territories
Buluggiu brings a wealth of international digital media experience, with previous roles including Digital Director at Starcom, and VP, Regional Director Italy, Spain and MENA at Magnite.
Targetspot partners with Gadsme to launch in-game audio ads to the world
Global demand partners from the Targetplay network across the USA, Europe, LATAM and APAC will be able to access Gadsme’s supply side network of mobile games studios at scale.
[Marketing Week] Bob Koigi: The market value of addressable advertising
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.
67% of advertisers now use addressable TV advertising, report
Go Addressable, an industry initiative created by television distributors to advance addressable advertising, has released new research – in conjunction with Advertiser Perceptions – that tracks the latest growth, adoption and usage of this medium.
LG Ads Solutions adds key executives as connected TV media investments surge
LG Ads Solutions, the connected TV and cross-screen advertising service, has announced three new executive appointments.
AiAdvertising engages MZ Group to lead strategic investor relations and shareholder communications programme
MZ Group will work closely with AiAdvertising management to develop and implement a comprehensive capital markets strategy designed to increase the Company’s visibility throughout the investment community.
Camelot selects OneView by Roku to help small-and-medium businesses expand into TV streaming advertising
As an early adopter and first certified partner, Camelot will use the data, tech, and tools from America’s number 1 TV streaming platform* to make it easy for SMBs to grow their businesses and achieve their marketing goals.
Quantcast names Deb Stambaugh as Chief Marketing Officer
Quantcast, a global advertising technology company, has announced Deb Stambaugh as its chief marketing officer. Stambaugh joins Quantcast at a pivotal moment of transformation.
AiAdvertising rebrands with focus on ai-driven campaign performance technology platform
The Company’s new corporate image and identity are reflective of its forward-thinking approach to advertising technology.
74 per cent of consumers use mobile ads to discover new apps, report
The majority of mobile users have 20 or more apps on their devices, but up to 50% only use 5-10 on a daily basis. That’s why it’s critical for publishers and developers to focus on retention as well as acquisition.
[eMarketer] Instagram pivots away from social commerce to sharpen its focus on advertising
The development represents a significant shift in strategy for Meta, which spent much of the past two years focused on making ecommerce a priority.
Advertisers are leveraging top sources for app downloads, report
The report also revealed that smaller advertisers continue to struggle with the increasing complexity of cross-channel advertising.
Triton Digital unveils podcast advertising effectiveness study
The survey results highlight strong growth of podcast listening in India and the effectiveness of podcast advertising to drive brand and product recall.
T-Mobile launches Canva Pro + Facebook Advertising offer targeting small businesses
T-Mobile is launching an offer to help small businesses get more value without any extra cost. In collaboration with Canva and Meta, T-Mobile is giving all eligible small business customers Canva Pro on Us through the end of the year, along with $200 of free advertising on Facebook and/or Instagram.
[Marketing Week] Bob Koigi: Emerging opportunities in in-game advertising
But it also reveals the opportunities presented by in-game advertising that has reached a fever pitch this year and attracted the attention of major publishers.
Neustar partners with InfoSum to pave the way for the privacy-first advertising future
This multi-party identity management and data collaboration solution makes privacy-enhanced audience creation and data enrichment a reality for partners across the brand, agency, and publisher world.
ANTHYM Technologies partners with Publica's ad server to create advanced CTV advertising experience
Publica, a Connected TV (CTV) ad server owned by Integral Ad Science has announced a partnership with ANTHYM Technologies, a coalition of free, ad-supported streaming TV platforms.
[eMarketer] Sony’s mobile game acquisition is an opportunity for in-game ads
Sony has acquired European mobile game developer Savage Games, expanding its presence beyond gaming consoles to mobile devices.
Global advertising spend to reach $880 billion this year, WARC forecast
Taken together, the new forecasts represent a reduction of almost $90bn in growth potential for the global advertising market this year and next.
MGID partners with PubMatic to enable brands reach audiences via a single platform
MGID, the global advertising platform, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a new advertising partnership.
Havas Media Group partners with Pubmatic to increase advertiser return on ad spend
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced an expanded supply path optimization (SPO) partnership with Havas Media Group (HMG) North America.
Smartly.io launches TikTok Shopping ads campaign
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced it is TikTok’s first-to-market campaign and ads partner to launch TikTok’s new ad solution, Shopping Ads, for advertisers to begin testing ahead of the 2022 holiday season.
Podcasts drive global audio advertising market, report
The audio advertising market was evaluated at $31.811 billion in 2020 and is projected to grow at a CAGR of 5.07% during the forecast period. This is according to a report by Research and Markets.
Entertaining and authentic TikTok ads perform best with consumers, Magna research
When done right, each ad type drives lower funnel metrics for brands and positively impacts long term branding.
[eMarketer] Apple will soon bring ads to its Maps, Books, and Podcasts apps
Though Maps is expected to be the next platform for ads, they could also soon arrive on Apple Podcasts and Books, among other apps.
[Marketing Week] Bob Koigi: How podcasts are powering the audio advertising market
Global audio advertising market is taking pride of place as audio becomes increasingly appealing for brand advertising since it can be presented in an open environment.
Global digital advertising market to reach $980.2 billion in 2026, report
Going forward, increasing advertising expenditure by end-use industries, rising urbanization, increasing adoption of 5G networks and the internet of things (IoT) will drive market growth.
Fiverr launches ad campaign highlighting the platform as a talent access solution for larger businesses
The new business-to-business (B2B) approach comes as a result of an increasing number of companies flexing their in-house talent with freelance talent to increase adaptability, productivity and manage scalability.
Ranieri & Co. picks Veritonic to measure ad performance across its podcast network
Veritonic, the industry’s comprehensive audio research and analytics platform, has announced that Ranieri & Co., the ANZ podcast company, has selected its audio Attribution solution to enable the company and its clients to accurately track and measure podcast ad performance.
Hivestack signs strategic partnership with PHD Media for DOOH in South Africa
Ad-tech company Hivestack announced a partnership with media and marketing communications agency PHD Media. This partnership enables PHD to integrate programmatic DOOH into the omnichannel strategies.
Global social media ad spend jumps 19 per cent year-over-year, study
Emplifi, the unified customer experience platform, revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide.
Four emerging technologies that will impact digital advertising, Gartner
There are four emerging technologies on the 2022 Gartner, Inc. Hype Cycle for Digital Advertising that are expected to have a transformational impact on digital advertising: artificial intelligence (AI) for marketing, emotion AI, influence engineering, and generative AI.
Global cloud advertising market to reach $140 billion in 2026, report
A public cloud advertising platform offers services in which multiple organizations share cloud advertising services where each organization's data and applications are inaccessible to others over the internet.
Entravision closes investment in digital marketing services company Jack of Digital
Entravision, a global advertising, media and ad-tech solutions company, has announced the closing of the previously announced strategic investment stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan.
Advertising services market to reach $188 billion by 2026, report
The advertising services market size is expected to grow by $188.92 billion during 2021-2026 according to the latest market research report by Technavio.
Niche unveils first ad-free social media platform geared for Web3
Niche has recently closed its $1.8M pre-seed round. The investment was led by MetaWeb with follow-on from Alumni Ventures Group and a grant from the NEAR Foundation.
[Marketing Week] Bob Koigi: Marketing talent crisis slams the brakes on growth
In what is creating jitters in the marketing industry, close to half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent.
Aleph and Reddit ink deal to service advertisers in European emerging markets
Aleph Group, Inc, a global enabler of digital advertising in emerging countries, has announced a global sales partnership with Reddit to ensure the success of advertising partners throughout Europe and Central Asia as the platform continues to scale internationally.
Global advertising agencies market to reach $553 billion by 2026, report
Growth in the historic period resulted from strong economic growth in emerging markets, rise of globalization, rising penetration of e-commerce, rising advertisement expenditure and rapid development in technology.
New research explores how DTC ecommerce brands measure performance and optimize ad spend
Measured, the spend optimization platform for DTC advertisers, has released The State Of DTC Marketing Measurement, a new research report that explores how direct to consumer (DTC) marketers are navigating budget optimization and measurement challenges associated with ongoing upheaval in the advertising industry.
Entravision promotes Karina Cerda to Executive Vice President of Global Marketing
In this newly created position, Ms. Cerda will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella.
World Federation of Advertisers grows its corporate network
World Federation of Advertisers, WFA, has welcomed a host of new corporations into its membership in recent months, with 140 multinationals now plugged into the organisation’s peer-to-peer networks.
Global in-app advertising market to reach $343 billion by 2027, report
Mobile app advertising refers to a monetizing strategy that enables advertisers to promote their products and services on smartphone applications.
MGID and G/O Media announce exclusive multi-year partnership
MGID, a global advertising platform, has announced an exclusive multi-year agreement with premium digital publishing power-house G/O Media.
[Marketing Week] Bob Koigi: Measuring the value and worth of brands
Brands continue to outsmart each other in the eyes of consumers as competition across social media, service delivery and sustainable practices heats up.
Matterkind releases report exploring diversity, equity and inclusion across advertising
Matterkind, IPG’s activation intelligence company, has debuted a new report exploring how advertisers can embrace DEI to usher in a new era of responsible marketing and advertising.
Comcast Advertising reveals how free ad-supported streaming TV is changing the TV advertising landscape
Comcast Advertising has released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.”
Hivestack launches programmatic Digital Out of Home (DOOH) marketplace in South Africa, inks partnership with Xaxis
Xaxis South Africa has announced it’s partnership with Hivestack, the world’s programmatic digital out of home (DOOH) ad tech company, to drive the future of OOH solution in the South Africa market.
StackAdapt launches into emerging in-game channel with new inventory
StackAdapt, the self-serve programmatic advertising platform, has announced it is launching the emerging channel of in-game inventory, adding a new element of non-intrusive, highly visible advertising to StackAdapt’s robust multi-channel offering.
Targetspot signs video partnership with ShowHeroes
Targetspot, a global player in AdTech and digital audio monetisation, has announced a highly promising agreement with ShowHeroes, an independent video solutions provider.
WOOH launches measurement system in Sweden
Media owners, advertisers and agencies in Sweden now have access to Outdoor Impact 2.0, a new OOH measurement system designed by Ipsos to evolve the understanding of Out of Home audiences.
75% of UK and US Consumers uncomfortable purchasing from brands with poor data ethics, survey
The consumer data underscores a trend of decreasing consumer trust with targeted advertising.
[Marketing Week] Bob Koigi: The price brands pay to acquire customers
Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.
Teads partners with Nexstar Digital to deliver inread advertising technology and monetization capabilities
The new partnership covers a majority of Nexstar Digital’s portfolio including local station websites and apps, NewsNation, and The Hill. This allows Nexstar Digital to scale its online inRead inventory, while increasing video and display ad monetization.
Adriel to unveil marketing intelligence solution in England
Adriel is an intuitive plug-and-play platform that enables marketers to connect, manage, and optimize an unlimited number of digital advertising accounts in a central workspace.
[eMarketer] Economic uncertainty comes for the advertising industry
The economy’s turn has only made the rocky relationship between Big Tech and advertisers worse.
Hivestack and Volta partner to drive targeted location-based solutions for DOOH
Advertisers from around the world can now activate customized programmatic digital out of home (DOOH) campaigns across Volta’s dual media and electric vehicle (EV) charging network in the US
Nielsen advances and brings scale for digital measurement of the open web in 17 markets
The Nielsen Identity System powering Digital Ad Ratings addresses advertising waste and helps enable advertisers and publishers to measure reach and frequency of their audiences with confidence knowing that when a digital ad is viewed, demographics are deduplicated across mobile and PC platforms.
Buyers willing to pay more for premium and trusted inventory, IAB Europe survey
IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has released results of a new survey, which surveyed buyers to identify their digital advertising quality concerns and understand their attitudes towards industry standards, and different types of inventory.
[eMarketer] What Netflix and Microsoft partnership means for the ad industry
After months of speculation, Netflix announced that it has chosen Microsoft as its technology and sales partner for the streaming service’s upcoming ad-supported subscription tier.
Global advertising spend to grow by 8.7 per cent in 2022, Dentsu forecast
The twice-yearly report which combines data from close to 60 markets globally, anticipates US$738.5 billion will be spent globally in its July ‘reforecast’.
Plus Media Solutions brings data-driven impact to brands and content providers
The impact management system includes end-to-end services helping entities — large or small, nonprofit or corporation — develop and execute data-driven marketing and sustainability strategies.
SmartMedia Technologies joins Amazon Advertising Partner Network
As an Amazon Advertising partner, SMT is dedicated to executing the best possible service and results for its current and future client roster.
Comcast Advertising names James Rooke President
Comcast Advertising has announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress.
[Marketing Week] Bob Koigi: Brands train eyes on influencer advertising
As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.
Brands will spend $27.5 billion on influencer advertising in 2022, report
As smartphones and internet technologies become increasingly accessible in Africa, the continent has become a lucrative market for the eCommerce industry. According to the numbers presented by StockApps.com, the African eCommerce market will reach annual revenue of $46.1 billion by 2025.
In game advertising market to hit $17.6 billion globally by 2030, report
As per the report, the global in-game advertising industry was pegged at $6.8 billion in 2021, and is expected to reach $17.6 billion by 2030, growing at a CAGR of 11.0% from 2022 to 2030.
GARM announces new guidelines on misinformation to cover brand safety within the metaverse
The Global Alliance for Responsible Media has announced a series of new guidelines as it marks its third anniversary at the Cannes Lions International Festival of Creativity.
VideoAmp to integrate cross-platform measurement as currency into Mediaocean workflow
The integration of VideoAmp data into Mediaocean platforms comes at a crucial inflection point for the industry as it seeks to leverage new types of currencies to transact upon.
InMobi integrates mobile supply with Yahoo’s demand-side platform for direct advertiser access
InMobi, a provider of content, monetization and marketing technologies that help businesses fuel growth, has announced a direct integration of its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform.
Channel 4 challenges UK advertisers to improve disabled representation in advertising campaigns
Channel 4’s 2022 Diversity in Advertising Award returns this year to tackle the ongoing lack of authentic representation and portrayal of disabled people in TV advertising.
[Marketing Week] Bob Koigi: The changing content consumption trends
Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.
Emerald acquires Advertising Week Global Event Platform
Emerald Holding, Inc. has announced that it has completed the acquisition of all of the assets comprising the business known as Advertising Week from Stillwell Partners.
[eMarketer] Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
Google and Meta Platforms have had a dominant combined share of the digital advertising market for years, but their hold on the sector is easing.
Global online classified ad platform market to reach $16 billion in 2026, report
The market is driven by growth in mobile classified advertising, the low cost of online advertising, and rapidly declining print advertising.
[eMarketer] Streaming services are likely to win bigger share of upfront ad spending
Though traditional TV networks are the primary players in the US upfronts, streaming services will likely emerge as the prime beneficiaries this year.
Yieldmo and Adform partner to help brands and agencies unlock value without cookies
The partnership reflects Yieldmo’s continuing international expansion, particularly increasing its reach in Europe.
[eMarketer] TV ad prices to rise this year
Nearly all (94%) of US linear ad impressions were served to just 55% of TV viewers in Q1 2022, according to Samba TV.
Publicis Groupe launches retail media platform
Publicis Groupe has announced the launch of CitrusAd, powered by Epsilon, the industry-first self-serve retail media platform that unites CitrusAd’s on-site and Epsilon’s off-site capabilities in a single user interface.
Permutive brings publishers, brands, and adtech partners together to deliver responsible advertising
The responsible web infrastructure comes at a critical time when consumers are increasingly opting out of sharing their information for advertising.
iO acquires content marketing agency LVB
creative digital agency iO has acquired Amersfoort-based ontent marketing agency LVB. LVB which was awarded a SAN Accent earlier this month, and iO see massive opportunities to help clients to excel in the areas of strategy, content and creation, marketing, and technology.
Media owners advertising revenues will grow above pre-COVID level in 2022, forecast
Globally, media owners’ advertising revenues will grow by over 9.2% this year to nearly $828 billion, that is 32% above the pre-COVID level of 2019 according to MAGNA’s “Global Ad Forecast”
GroupM partners with media companies to create new standards in connected tv measurement
GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.
Fiverr enters into ad industry in partnership with creative platform Togetherr
The platform, designed and built by Fiverr, and backed by visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent.
[eMarketer] Advertisers are losing $1 billion on CTV ads that run while TVs are off
Approximately 17% of all ads delivered through connected TV (CTV) devices like dongles or gaming consoles are playing while televisions are off, costing marketers $1 billion per year in wasted ad spend, according to a report from GroupM and iSpot.
[Marketing Report] Bob Koigi: How Augmented Reality ads are influencing consumers’ purchasing decisions
As technology evolves, brands world over continue to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world around them.
Comscore adds CTV Measurement to Video Metrix Multi-Platform in Europe
As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile and connected TV.
INEO announces advertisement partnership with Western Media Group
INEO Tech Corp. , the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, has announced a partnership with Western Media Group to market INEO's digital-out-of-home advertising inventory to brands and advertisers.
[eMarketer] The US ad and PR industries lost 2,400 jobs in May, and more could be on the way
Ad agency employment is still at a high, but last month’s downturn comes as the industry faces an uncertain economic outlook and adtech issues.
[eMarketer] What Big Tech reaction to a shaky economy means for advertising
Social media and Big Tech are going through a dramatic shift as the economy and state of digital advertising enter uncertain territory, forcing companies to focus on the core of their businesses.
New report by Kinesso helps brands navigate digital advertising disruption
The study explores the challenges marketers are facing, where they are in their journey to find solutions, and the five best investments they can make right now – including identity solutions – to ensure their marketing is both effective for the brand and responsible to people.
Advertising records double digit growth across all markets, study
This exponential growth shows that the digital advertising market has truly bounced back from the challenges and impact of COVID-19.
[Marketing Week] Bob Koigi: Brands take sustainability agenda to the next level
There has been a spirited effort by global brands to achieve carbon neutrality and embrace sustainability guided by the principle of planet, people and profits.
Digital ad spend soars 41% to hit record high in 2021, report
IAB UK’s Digital Adspend report for 2021, conducted with PwC, shows that the digital advertising market grew by 41% last year to a total of £23.5 billion.
IAB UK appoints Chloe Nicholls as new Head of Ad Tech
Nicholls most recently worked at Mediahub (IPG) and Dentsu where she was focused on future-proofing clients’ ad tech stacks and reworking measurement and targeting frameworks.
[eMarketer] Weakening ad market in China will still produce growth
The country’s total media ad spending and digital media ad spending will expand this year by 9.2% and 11.5%, respectively, their lowest growth rates on record.
ASA and IAB UK members announce pilot to enhance online transparency
In a world first, the Advertising Standards Authority (ASA) and some of the largest companies in the digital advertising supply chain are announcing a pilot to extend the ASA’s role online.
[eMarketer] Digital formats to drive Western Europe’s media ad spending
Spending across digital ad formats, including display, search, and classified categories, will rise acutely this year. Across the region, display will boost its lead over search, aided by rising spending on video ads.
Xandr adds senior leaders to its ANZ Team
Xandr has announced three key senior appointments to the team, the first under new ANZ Managing Director, Nicole Prior, as the company eyes expansion.
Tiktok to launch ad product for brands to crowdsource content from creators
TikTok is launching a new ad product called ‘Branded Mission’ that will enable brands to crowdsource content from creators and turn top-performing videos into ads.
[eMarketer] TikTok launches ad solution aimed to court advertisers
The new feature allows advertisers to discover TikTok’s “diverse system of creators” and involve the broader community in branded initiatives while keeping each creator’s unique voice. Creators get the opportunity to work with brands on branded content.
WOO recruits Dave Roberts and Charles Parry-Okeden to global board
Dave Roberts, CEO of Primedia Outdoor in Africa since 2012 and Australia's Charles Parry-Okeden have joined the World Out of Home Organization, WOO, global board.
As ad dollars move to connected TV, fraud schemes spike 70 per cent globally, report
DoubleVerify ,DV, a software platform for digital media measurement, data and analytics, has released its 2022 Global Insights Report, analyzing media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands in 80 markets
New Viant and IRIS.TV partnership brings exclusive TV segments to marketers
Viant Technology Inc. a people-based advertising software company, has partnered with IRIS.TV, the only data platform built for video.
IPG Mediabrands’ Rapport and Quotient announce Out-of-Home tech partnership
This partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to digital out-of-home (DOOH) with the ability to leverage Mediabrands proprietary audiences.
25 per cent of Gen Z feel left out of beauty advertisements, research
According to the latest research from Mintel, almost one in five (17%) US consumers feel left out of beauty advertisements, rising to a quarter (25%) of Gen Z consumers.
Advertising-based video on demand to reach $70 billion in 2027, report
US AVOD will grow by $19 billion to $31 billion by 2027 - remaining the largest country by far.
Vistar Media acquires Sage+Archer to accelerate programmatic OOH across Europe
Through this deal, Sage+Archer gains a strategic influx of capital to accelerate growth across Europe, now backed by Vistar’s global programmatic marketplace.
The digital out of home market to reach $55 billion by 2030, report
Digital-out-of-home advertising is described as a marketing channel in which promotional media is dynamically and digitally presented in public outdoor places such as airports, subways, bus stops, commercial buildings, and so on.
Hivestack launches research division on programmatic media activation in the metaverse
Hivestack, the world's independent programmatic digital out of home (DOOH) ad tech company, has announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse.
IPA and ISBA launch Pitch Positive Pledge to improve pitching behaviours among advertisers
The IPA and ISBA have launched their much-anticipated Pitch Positive Pledge, a joint initiative that seeks to improve the behaviours of agencies and advertisers around pitching for the benefit of its people, the planet and profit.
[Marketing Week] Bob Koigi: Making a case for carbon neutral advertising
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
Cameo and Snapchat introduce advertiser progrramme
Cameo for Business is partnering with Snap to create the Snap x Cameo Advertiser Programme, which offers Snapchat brand partners access to Cameo stars creating highly-performant short-form advertising content.
Netflix to introduce ads
To address the declining growth in subscribers, the company’s executives are considering an ad-supported tier to the service.
Veritonic launches audio-first attribution solution to measure ad performance across apps
Veritonic, the industry’s comprehensive audio research and analytics platform, has launched its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device.
The Trade Desk adds more publishers to OpenPath initiative connecting them with advertisers
Publishers including BuzzFeed, Los Angeles Times, Forbes, Mediavine and Red Ventures, whose publishing brands include Healthline Media and CNET, have now joined the initiative.
MiQ makes end-to-end carbon neutral digital advertising campaigns a reality
This new offering, powered by Scope3 – the source of truth for supply chain emissions data – delivers the ability to measure, report, reduce, and offset carbon emissions across the supply chain, helping customers make carbon-aware decisions regarding their digital advertising spend.
Smartly.io joins TikTok marketing partner programme offering ad performance at scale
Smartly.io is now badged as both an official Creative Partner and a Campaign Management Partner for TikTok.
IRI partners with TikTok to provide granular media measurement solutions for advertisers
Through this partnership, IRI will incorporate TikTok's aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix.
DoubleVerify earns accreditation for independent third-party viewability reporting on YouTube
YouTube is a critical channel for advertisers to reach their audiences.
InfoSum and The Trade Desk to power privacy-centric activation of advertiser first-party data
The partnership and integration will bring together two companies focused on the future of privacy, security, interoperability, and open marketplaces.
[Marketing week] Bob Koigi: Bridging advertising skills gap
With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.
Quantcast and MediaCom partner to fill skills gap and advertising talent pipeline
Quantcast, a global advertising technology company, has announced a first-of-its-kind partnership with GroupM's MediaCom, whereby MediaCom guarantees qualified applicants who earn a Quantcast Academy certification an interview for open roles at MediaCom.
Hivestack partners with Billups to launch multi-market programmatic digital out of home campaign in Europe for Ace & Tate
The partnership will see the first programmatic DOOH campaign launch in The Netherlands for fashionable DTC eyewear brand, Ace & Tate, across JCDecaux screens via the VIOOH platform.
Hillenaar Outdoor expands with location near Zwijndrecht, Netherlands
Hillenaar Outdoor is expanding with a location near Zwijndrecht, known for its daily traffic jam reports. The A16 at Zwijndrecht is one of the busiest highways in the Netherlands. Hillenaar Outdoor will operate a digital mega screen from 1 May 2022.
The global social media advertising market size to reach $262 billion by 2028, report
The increasing popularity of digital advertising tools among various industries in recent years to offer information about their companies and products is accelerating the market growth.
Vindex partners with IAB to unlock media and sponsorship value across gaming, esports, and live streaming
The Vindex Intelligence Platform, will leverage the company’s vast data collection capability across the games content ecosystem, combined with a powerful insights and analytics platform to equip stakeholders with actionable measurement, growth, and engagement solutions.
Kevel Launches Ad Platform Academy to help publishers launch ads
By equipping companies with both ad APIs to build their platform and the business insights needed to grow it, Kevel helps any company effectively monetize its digital properties.
Brands report a seven times return rate from advertising on Amazon, Feedvisor survey
Feedvisor, the “AI-first” optimization and intelligence platform for brands and sellers on Amazon and e-marketplaces, has announced the highly anticipated results of its fourth annual brand survey.
[eMarketer] Has TV ad spending hit its peak in the US?
This figure will not surpass $68 billion again for the next four years, with TV ad spend dropping to $64.94 billion in 2026 as its share of total media ad spend decreases as well.
Xandr launches Inventory Library, Deal Discovery and Activation Platform for Invest DSP
Xandr has announced the launch of Inventory Library on its Invest DSP. Inventory Library offers an innovative deal discovery and activation workflow with intuitive, visual navigation and unmatched searchability.
Omnicom Media Group integrates LG Smart-TV Data and Media within Omni
Under the terms of the agreement, LG Ads Solutions data will be integrated within Omni, Omnicom’s industry-leading operating system.
Havas Group acquires digital agency Search Laboratory
Havas Group has announced the acquisition of Search Laboratory, an award-winning integrated digital agency dedicated to searching for the truth in data, with offices in Leeds, London, Austin and New York.
[eMarketer] TikTok’s ad revenues climb as it gains on major digital ad players
The app’s ad revenues will settle into a double-digit growth trajectory starting next year and top $11 billion in 2024.
Global cloud advertising market size to reach $7.2 billion by 2027, report
Cloud advertising solutions lay down the foundation for virtual advertising platforms on online and social media platforms for the effective advertisement of brands & services.
Global adtech company The Trade Desk appoints Naseem Tuffaha as Chief Growth Officer
In this newly created role, Tuffaha will be responsible for scaling operations and growth initiatives across the company, including long-term workforce expansion and scaling the company’s global presence.
Smartly.io powers social advertising capabilities for retailers
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced enhanced advertising automation capabilities for retailers and big-box brands.
World Federation of Advertisers publishes marketing capabilities playbook
World Federation of Advertisers, WFA, has published a new playbook, looking at the challenges facing marketing capabilities leaders when they start a new job.
Eight agencies join The Institute of Practitioners in Advertising membership
The Institute of Practitioners in Advertising, IPA, has announced that Assembly, Brood, Electric Glue, Join the Dots, psLondon, The Lane Agency, Topham Guerin and We are Futures were elected into IPA membership at its quarterly Council meeting.
The Trade Desk launches certified service partner programme for SMEs
This program expands self-service access to The Trade Desk’s demand-side platform, as client demand for data-driven advertising continues to rise.
DoubleVerify exposes a global fraud scheme targeting advertisers
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the discovery of “ViperBot,” a sophisticated advertising fraud scheme that attempts to steal over $8 million each month in ad spend across two of the industry’s most in-demand channels: connected television (CTV) and mobile video.
Outbrain expands partnership with Microsoft to boost business outcomes for media owners and advertisers
Outbrain Inc. a web recommendation platform has announced the expansion of its global partnership with Microsoft utilizing Microsoft Azure and encompassing business, technology and services.
Global ad investment to grow by 9.2 per cent in 2022, dentsu ad spend report
The twice-yearly report which combines data from over 50 markets globally, anticipates $745 billion will be spent globally.
[Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.
Havas Group acquires majority stake in performance marketing agency Frontier Australia
Frontier Australia will be integrated into Havas Group’s Edge Performance Network (EPN), the largest global performance marketing network.
AudioValley targets growing gaming market with Targetplay
AudioValley, an international specialist in B2B solutions in digital audio, has unveiled Targetplay, a new division within its Targetspot business unit that will focus on the fast-growing market for audio advertising in video games and apps.
Media buyers increase investment in video advertising, IAB Europe, PubMatic report
Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better measurement solutions.
Postclick appoints Mark McKenna as Chief Executive Officer
McKenna’s goal as CEO is to guide Postclick to its full growth potential as a category leader. He believes it’s essential to learn from the feedback of clients and develop harmonious business objectives that delight the company’s clients.
Demandbase partners with World Wide Web Consortium to help shape the future of privacy and advertising
As the only Account-Based Experience (ABX) member, Demandbase will be part of the working group and standards organization, Demandbase will take part in helping to define the protocols and guidelines that ensure the long-term growth of the web.
IPA appoints Eliot Liss to raise value and profile of production
Liss succeeds industry stalwart Kim Knowlton in this role who retires after a long and much revered industry career.
IAB Europe launches comprehensive update to third-party cookie guide
The Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee and Post Third-Party Cookie Task Force.
IPA and LinkedIn's B2B Institute publish guide to writing a B2B Effectiveness Award Paper
The guide, published signposts best practice for case-study development, tips from previous winners, guidance for building a team, selecting evidence and framing the story.
UK Government launches Online Advertising Programme consultation
Running for 12 weeks until 1 June 2022, the OAP consultation will review the regulatory framework of paid-for online advertising and consider how it can build on existing and emerging aspects of the self-regulatory framework.
[eMarketer] EU, UK to investigate Google and Meta for ad tech antitrust violation
According to eMarketer, the EU has led a global wave of regulation and penalties against Big Tech companies, with search and ad technologies coming under especially severe scrutiny, making this investigation the latest in a series of fines, legal challenges, and penalties that have plagued Big Tech in Europe.
Over 60 per cent of publishers expect revenue to increase in the post-third party cookie era, DoubleVerify study
As the industry plans for a post-third party cookie advertising landscape, methods like contextual targeting and first party-data usage have taken main stage in strategic digital advertising conversations and initiatives.
Ideoclick partners with Quartile to help brands navigate advertising across Amazon, Instacart, Google and Walmart
The partnership is part of a broad strategy to deliver best-in-class products and services to an evolved marketplace.
In-app advertising to account for 56 per cent of digital ad spend In 2026, report
With people spending more and more time on their phones, the digital advertising industry has witnessed massive growth in the past decade.
[Marketing Report] Bob Koigi: The rise and rise of mobile advertising
That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.
Targetspot launches a new division dedicated to audio advertising innovation within Gaming and In-App environments
Targetspot recently announced the launch of Targetplay, the new Gaming, In-App and innovation division within Targetspot.
IAB Tech Lab releases Seller Defined Audiences targeting publishers and data providers
The SDA specification allows publishers, DMPs and data providers to scale first-party data responsibly and reliably without data leakage or reliance on deprecated IDs and/or new, untested technologies.
Kantar and fuboTV partner on advertising effectiveness to prove the power of connected TV
Kantar, the global data-driven analytics and brand consulting company, has announced its partnership with fuboTV Inc. the sports-first live TV streaming platform.
Surrounding ads with short-form native content leads to higher attention, MAGNA study
MAGNA and Origin set out to try to understand if consumers are really processing the information they are given when served an ad, if they are engaged in the experience, what emotions they are feeling, and whether they are distracted or focused.
Share of digital mobile ad spend expected to reach 70 per cent by 2026, report
According to figures presented by StockApps.com, the share of mobile in digital ad spending is expected to grow up to 70% in 2026. In 2021, the percentage of mobile ad spending was 60%.
IAB UK appoints Chloe Nicholls as head of Ad Tech
Nicholls most recently worked at Mediahub (IPG) and Dentsu where she was focused on future-proofing clients’ ad tech stacks and reworking measurement and targeting frameworks.
Global digital OOH advertising industry to reach $33 billion by 2027, report
Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Clinch launches new SaaS Platform bringing power and efficiency to agencies and advertisers
By unifying campaign management in one end-to-end platform -- from strategy to media planning, creative to trafficking, with mid- and post-campaign analytics -- all stakeholders can work easily together, solving for the fragmentation in the current process.
Advertisers increasingly turning to mobile and digital advertising as smartphone usage rises
The outbreak of the COVID-19 pandemic, which triggered a paradigm shift in the way individuals use different apps, has positively impacted market growth in the digital media and digital marketing markets.
DoubleVerify and Comscore partner to develop cross-platform audience and verification measurement solution
With this partnership, DV and Comscore will work jointly to power a new measurement solution that combines data from the DV Authentic Ad.
Global digital advertising market to reach $1 billion by 2031, report
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view.
Nielsen and The Trade Desk unveil new strategic data measurement partnership for the open internet in Europe
The Trade Desk will help fuel Nielsen’s demographic data starting with France, Italy and the United Kingdom. Japan, Australia and Germany will launch on April 1.
[Marketing Week] Bob Koigi: Warming up to the metaverse revolution
As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.
Outbrain unveils an AI based campaign optimization tool built for a cookieless world
The new solution automatically optimizes ad creative serving and adjusts cost-per-click bidding by analyzing data from the advertiser website analytics system.
Yahoo launches ID-less audience solution for web
In combination with Yahoo’s cookieless identity solution, Yahoo ConnectID, Next-Gen Solutions for web is the first to market solution of its kind - designed to support the future of identity.
GroupM promotes Nicola Lewis to CEO of FineCast
She will be responsible for the strategy and operations of Finecast, including working with local markets to execute global strategies and set growth targets all aimed at making clients’ TV advertising more relevant and effective to their consumers.
Walgreens Advertising Group announces launch of self-serve programmatic solutions
The new self-serve programmatic solution will offer the ability to target consumers by applying audiences based on Walgreens first-party data to campaigns run on each advertiser’s preferred demand-side platform.
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[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
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