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Cross Screen Media expands deal with Xandr to include cross-screen measurement for political advertisers
03-10-2022 | 14:15:00
Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, has announced an expanded collaboration with Xandr, a technology platform that powers a global marketplace for premium advertising, to enable targeted campaign measurement and insights.
DoubleVerify to provide third-party measurement tools to best buy
30-09-2022 | 14:40:00
DoubleVerify, DV,  a software platform for digital media measurement, data and analytics, has announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN).
Online video advertising will generate three times more revenue than SVOD in 2027, report
30-09-2022 | 14:37:27
Omdia estimates that by 2027 nearly 60% of global Netflix subscribers will be on the ad-supported tier. This change will happen through a combination of new subscriber acquisition and "downgrading" of existing subscribers to ad-tier.
Roku partners with Nielsen to enable cross-media measurement of traditional TV, CTV and mobile ad campaigns
29-09-2022 | 16:41:27
Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.
TripleLift and Zype partner to bring in-show programmatic advertising solution to Connected TV
29-09-2022 | 16:37:51
 With these new advertising capabilities, Playout 2.0 users can create dynamic monetization opportunities for brands.
[Marketing Week] Bob Koigi: Safeguarding data ethics in digital advertising
29-09-2022 | 10:00:00
Pressure is mounting on brands to go beyond existing rules and apply a moral lens to the complex web of data-related marketing practices to develop more responsible, inclusive and ethical data practices.
Data ethics is a priority for nine out of 10 CMOs, WFA research
28-09-2022 | 17:03:45
New WFA research has found that while Chief Marketing Officers, CMOs, are keen to address consumer and regulatory concerns around data-driven marketing, the complexity of the data and digital ecosystem is making it hard for them to identify the right practical measures to take.
[eMarketer] Privacy the leading factor in social ad engagement
28-09-2022 | 15:48:29
Other top influences on ad engagement are reliable content and safety. The relevance of the ads themselves is less of a factor.
Targetspot doubles down on podcasts
27-09-2022 | 16:15:13
A particularly dynamic segment of the digital audio industry, podcasts are now a major growth area for the Group.
605 collaborates with Conviva to enrich cross-screen measurement​ of content and advertising across premium video
27-09-2022 | 16:06:25
This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video.
Havas Media report points advertisers to creative that matters on Meta
23-09-2022 | 14:32:14
Havas Media Group has unveiled “Creative Elements That Win on Meta Platforms,” a research study conducted in collaboration with Meta that delivers insights to help advertisers develop creative that matters on Facebook and Instagram.
Digital Voices and House of Greenland join The Institute of Practitioners in Advertising
22-09-2022 | 16:14:27
The Institute of Practitioners in Advertising,  IPA, has announced that Digital Voices and House of Greenland have been elected into IPA membership at its quarterly Council meeting.
[Marketing Week] Bob Koigi: Brands bolster the sustainability resolve
22-09-2022 | 12:45:00
Brands are stepping up their net zero emissions commitments and reducing their carbon footprint through a raft of campaigns, interventions and partnerships as they seek to accelerate the transition to a clean energy economy.
Nielsen and Marketing Architects in multi-year agreement for TV measurement services
21-09-2022 | 15:36:34
Nielsen and Marketing Architects, an All-Inclusive TV advertising agency that covers everything brands need to succeed on TV for the price of media alone,  have announced a multi-year renewal agreement for local TV measurement in all markets.
IAS integrates Good-Loop's green media technology to offer carbon emissions measurement for digital advertisers
20-09-2022 | 12:20:00
Integral Ad Science, IAS,  a global player in digital media quality, today announced a global partnership with purpose-led ad platform Good-Loop that will enable advertisers to measure the carbon emissions generated by their digital ad campaigns.
Esports sponsorships to hit over $1b value by 2025, report
20-09-2022 | 12:10:00
After becoming a billion dollars’ worth industry last year, the eSports market continues booming, with more and more brands willing to invest their money into sponsorships and esports advertising.
[eMarketer] LinkedIn will capture nearly 25% of US B2B ad spending by 2024
20-09-2022 | 12:00:00
US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly 25% of all B2B digital ad dollars spent in the US.
MGID bolsters global leadership team to accelerate growth into new territories
19-09-2022 | 10:30:00
Buluggiu brings a wealth of international digital media experience, with previous roles including Digital Director at Starcom, and VP, Regional Director Italy, Spain and MENA at Magnite.
Targetspot partners with Gadsme to launch in-game audio ads to the world
15-09-2022 | 16:06:45
Global demand partners from the Targetplay network across the USA, Europe, LATAM and APAC will be able to access Gadsme’s supply side network of mobile games studios at scale.
[Marketing Week] Bob Koigi: The market value of addressable advertising
14-09-2022 | 17:25:31
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.
67% of advertisers now use addressable TV advertising, report
14-09-2022 | 15:31:28
Go Addressable, an industry initiative created by television distributors to advance addressable advertising, has released new research – in conjunction with Advertiser Perceptions – that tracks the latest growth, adoption and usage of this medium.
LG Ads Solutions adds key executives as connected TV media investments surge
12-09-2022 | 12:15:00
LG Ads Solutions, the connected TV and cross-screen advertising service, has announced three new executive appointments.
AiAdvertising engages MZ Group to lead strategic investor relations and shareholder communications programme
12-09-2022 | 12:12:00
MZ Group will work closely with AiAdvertising management to develop and implement a comprehensive capital markets strategy designed to increase the Company’s visibility throughout the investment community.
Camelot selects OneView by Roku to help small-and-medium businesses expand into TV streaming advertising
12-09-2022 | 12:08:00
As an early adopter and first certified partner, Camelot will use the data, tech, and tools from America’s  number 1 TV streaming platform* to make it easy for SMBs to grow their businesses and achieve their marketing goals.
Quantcast names Deb Stambaugh as Chief Marketing Officer
12-09-2022 | 12:05:00
Quantcast, a global advertising technology company, has announced Deb Stambaugh as its chief marketing officer. Stambaugh joins Quantcast at a pivotal moment of transformation.
AiAdvertising rebrands with focus on ai-driven campaign performance technology platform
09-09-2022 | 12:44:27
The Company’s new corporate image and identity are reflective of its forward-thinking approach to advertising technology.
74 per cent of consumers use mobile ads to discover new apps, report
08-09-2022 | 12:16:00
The majority of mobile users have 20 or more apps on their devices, but up to 50% only use 5-10 on a daily basis. That’s why it’s critical for publishers and developers to focus on retention as well as acquisition.
[eMarketer] Instagram pivots away from social commerce to sharpen its focus on advertising
08-09-2022 | 12:00:00
The development represents a significant shift in strategy for Meta, which spent much of the past two years focused on making ecommerce a priority.
Advertisers are leveraging top sources for app downloads, report
07-09-2022 | 16:38:14
The report also revealed that smaller advertisers continue to struggle with the increasing complexity of cross-channel advertising.
Triton Digital unveils podcast advertising effectiveness study
06-09-2022 | 15:17:36
The survey results highlight strong growth of podcast listening in India and the effectiveness of podcast advertising to drive brand and product recall.
T-Mobile launches Canva Pro + Facebook Advertising offer targeting small businesses
01-09-2022 | 13:21:13
T-Mobile is launching an offer to help small businesses get more value without any extra cost. In collaboration with Canva and Meta, T-Mobile is giving all eligible small business customers Canva Pro on Us through the end of the year, along with $200 of free advertising on Facebook and/or Instagram.
[Marketing Week] Bob Koigi: Emerging opportunities in in-game advertising
31-08-2022 | 15:14:37
But it also reveals the opportunities presented by in-game advertising that has reached a fever pitch this year and attracted the attention of major publishers.
Neustar partners with InfoSum to pave the way for the privacy-first advertising future
31-08-2022 | 12:14:54
This multi-party identity management and data collaboration solution makes privacy-enhanced audience creation and data enrichment a reality for partners across the brand, agency, and publisher world.
ANTHYM Technologies partners with Publica's ad server to create advanced CTV advertising experience
30-08-2022 | 14:41:17
Publica, a Connected TV (CTV) ad server owned by Integral Ad Science has announced a partnership with ANTHYM Technologies, a coalition of free, ad-supported streaming TV platforms.
[eMarketer] Sony’s mobile game acquisition is an opportunity for in-game ads
30-08-2022 | 14:10:01
Sony has acquired European mobile game developer Savage Games, expanding its presence beyond gaming consoles to mobile devices.
Global advertising spend to reach $880 billion this year, WARC forecast
26-08-2022 | 09:52:00
Taken together, the new forecasts represent a reduction of almost $90bn in growth potential for the global advertising market this year and next.
MGID partners with PubMatic to enable brands reach audiences via a single platform
23-08-2022 | 10:55:00
MGID, the global advertising platform, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a new advertising partnership.
Havas Media Group partners with Pubmatic to increase advertiser return on ad spend
18-08-2022 | 15:01:58
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced an expanded supply path optimization (SPO) partnership with Havas Media Group (HMG) North America.
Smartly.io launches TikTok Shopping ads campaign
18-08-2022 | 14:46:53
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced it is TikTok’s first-to-market campaign and ads partner to launch TikTok’s new ad solution, Shopping Ads, for advertisers to begin testing ahead of the 2022 holiday season.
Podcasts drive global audio advertising market, report
17-08-2022 | 15:48:50
The audio advertising market was evaluated at $31.811 billion in 2020 and is projected to grow at a CAGR of 5.07% during the forecast period. This is according to a report by Research and Markets.
Entertaining and authentic TikTok ads perform best with consumers, Magna research
17-08-2022 | 14:06:24
When done right, each ad type drives lower funnel metrics for brands and positively impacts long term branding.
[eMarketer] Apple will soon bring ads to its Maps, Books, and Podcasts apps
17-08-2022 | 14:00:00
Though Maps is expected to be the next platform for ads, they could also soon arrive on Apple Podcasts and Books, among other apps.
[Marketing Week] Bob Koigi: How podcasts are powering the audio advertising market
17-08-2022 | 14:00:00
Global audio advertising market is taking pride of place as audio becomes increasingly appealing for brand advertising since it can be presented in an open environment.
Global digital advertising market to reach $980.2 billion in 2026, report
16-08-2022 | 11:00:00
Going forward, increasing advertising expenditure by end-use industries, rising urbanization, increasing adoption of 5G networks and the internet of things (IoT) will drive market growth.
Fiverr launches ad campaign highlighting the platform as a talent access solution for larger businesses
12-08-2022 | 14:08:50
The new business-to-business (B2B) approach comes as a result of an increasing number of companies flexing their in-house talent with freelance talent to increase adaptability, productivity and manage scalability.
Ranieri & Co. picks Veritonic to measure ad performance across its podcast network
12-08-2022 | 14:06:07
Veritonic, the industry’s comprehensive audio research and analytics platform, has announced that Ranieri & Co., the ANZ podcast company, has selected its audio Attribution solution to enable the company and its clients to accurately track and measure podcast ad performance.
Hivestack signs strategic partnership with PHD Media for DOOH in South Africa
10-08-2022 | 13:36:00
Ad-tech company Hivestack announced a partnership with media and marketing communications agency PHD Media. This partnership enables PHD to integrate programmatic DOOH into the omnichannel strategies.
Global social media ad spend jumps 19 per cent year-over-year, study
05-08-2022 | 16:46:55
Emplifi, the unified customer experience platform, revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide.
Four emerging technologies that will impact digital advertising, Gartner
05-08-2022 | 16:36:54
There are four emerging technologies on the 2022 Gartner, Inc. Hype Cycle for Digital Advertising that are expected to have a transformational impact on digital advertising: artificial intelligence (AI) for marketing, emotion AI, influence engineering, and generative AI.
Global cloud advertising market to reach $140 billion in 2026, report
04-08-2022 | 15:53:25
A public cloud advertising platform offers services in which multiple organizations share cloud advertising services where each organization's data and applications are inaccessible to others over the internet.
Entravision closes investment in digital marketing services company Jack of Digital
04-08-2022 | 15:51:20
Entravision, a global advertising, media and ad-tech solutions company, has announced the closing of the previously announced strategic investment stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan.
Advertising services market to reach $188 billion by 2026, report
03-08-2022 | 16:18:38
The advertising services market size is expected to grow by $188.92 billion during 2021-2026 according to the latest market research report by Technavio.
Niche unveils first ad-free social media platform geared for Web3
03-08-2022 | 16:16:39
Niche has recently closed its $1.8M pre-seed round. The investment was led by MetaWeb with follow-on from Alumni Ventures Group and a grant from the NEAR Foundation.
[Marketing Week] Bob Koigi: Marketing talent crisis slams the brakes on growth
03-08-2022 | 14:00:00
In what is creating jitters in the marketing industry, close to half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent.
Aleph and Reddit ink deal to service advertisers in European emerging markets
02-08-2022 | 15:27:25
Aleph Group, Inc, a global enabler of digital advertising in emerging countries, has announced a global sales partnership with Reddit to ensure the success of advertising partners throughout Europe and Central Asia as the platform continues to scale internationally.
Global advertising agencies market to reach $553 billion by 2026, report
01-08-2022 | 10:30:00
Growth in the historic period resulted from strong economic growth in emerging markets, rise of globalization, rising penetration of e-commerce, rising advertisement expenditure and rapid development in technology.
New research explores how DTC ecommerce brands measure performance and optimize ad spend
01-08-2022 | 10:30:00
Measured, the spend optimization platform for DTC advertisers, has released The State Of DTC Marketing Measurement, a new research report that explores how direct to consumer (DTC) marketers are navigating budget optimization and measurement challenges associated with ongoing upheaval in the advertising industry.
Entravision promotes Karina Cerda to Executive Vice President of Global Marketing
29-07-2022 | 08:19:33
In this newly created position, Ms. Cerda will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella.
World Federation of Advertisers grows its corporate network
28-07-2022 | 09:52:33
World Federation of Advertisers, WFA, has welcomed a host of new corporations into its membership in recent months, with 140 multinationals now plugged into the organisation’s peer-to-peer networks.
Global in-app advertising market to reach $343 billion by 2027, report
28-07-2022 | 09:44:30
Mobile app advertising refers to a monetizing strategy that enables advertisers to promote their products and services on smartphone applications.
MGID and G/O Media announce exclusive multi-year partnership
27-07-2022 | 14:27:53
MGID, a global advertising platform, has announced an exclusive multi-year agreement with premium digital publishing power-house G/O Media.
[Marketing Week] Bob Koigi: Measuring the value and worth of brands
27-07-2022 | 12:15:00
Brands continue to outsmart each other in the eyes of consumers as competition across social media, service delivery and sustainable practices heats up.
Matterkind releases report exploring diversity, equity and inclusion across advertising
26-07-2022 | 14:06:10
Matterkind, IPG’s activation intelligence company, has debuted a new report exploring how advertisers can embrace DEI to usher in a new era of responsible marketing and advertising.
Comcast Advertising reveals how free ad-supported streaming TV is changing the TV advertising landscape
25-07-2022 | 10:49:00
Comcast Advertising has released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.”
Hivestack launches programmatic Digital Out of Home (DOOH) marketplace in South Africa, inks partnership with Xaxis
25-07-2022 | 10:39:00
Xaxis South Africa has announced it’s partnership with Hivestack, the world’s programmatic digital out of home (DOOH) ad tech company, to drive the future of OOH solution in the South Africa market.
StackAdapt launches into emerging in-game channel with new inventory
25-07-2022 | 10:30:00
StackAdapt, the self-serve programmatic advertising platform, has announced it is launching the emerging channel of in-game inventory, adding a new element of non-intrusive, highly visible advertising to StackAdapt’s robust multi-channel offering.
Targetspot signs video partnership with ShowHeroes
22-07-2022 | 16:38:00
Targetspot, a global player in AdTech and digital audio monetisation, has announced a highly promising agreement with ShowHeroes, an independent video solutions provider.
WOOH launches measurement system in Sweden
22-07-2022 | 16:31:54
Media owners, advertisers and agencies in Sweden now have access to Outdoor Impact 2.0, a new OOH measurement system designed by Ipsos to evolve the understanding of Out of Home audiences.
75% of UK and US Consumers uncomfortable purchasing from brands with poor data ethics, survey
21-07-2022 | 08:24:13
The consumer data underscores a trend of decreasing consumer trust with targeted advertising.
[Marketing Week] Bob Koigi: The price brands pay to acquire customers
20-07-2022 | 16:00:00
Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.
Teads partners with Nexstar Digital to deliver inread advertising technology and monetization capabilities
20-07-2022 | 10:20:20
The new partnership covers a majority of Nexstar Digital’s portfolio including local station websites and apps, NewsNation, and The Hill. This allows Nexstar Digital to scale its online inRead inventory, while increasing video and display ad monetization.
Adriel to unveil marketing intelligence solution in England
19-07-2022 | 13:35:00
Adriel is an intuitive plug-and-play platform that enables marketers to connect, manage, and optimize an unlimited number of digital advertising accounts in a central workspace.
[eMarketer] Economic uncertainty comes for the advertising industry
19-07-2022 | 12:02:23
The economy’s turn has only made the rocky relationship between Big Tech and advertisers worse.
Hivestack and Volta partner to drive targeted location-based solutions for DOOH
15-07-2022 | 08:41:03
Advertisers from around the world can now activate customized programmatic digital out of home (DOOH) campaigns across Volta’s dual media and electric vehicle (EV) charging network in the US
Nielsen advances and brings scale for digital measurement of the open web in 17 markets
15-07-2022 | 08:13:44
The Nielsen Identity System powering Digital Ad Ratings addresses advertising waste and helps enable advertisers and publishers to measure reach and frequency of their audiences with confidence knowing that when a digital ad is viewed, demographics are deduplicated across mobile and PC platforms.
Buyers willing to pay more for premium and trusted inventory, IAB Europe survey
15-07-2022 | 08:10:14
IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has released results of a new survey, which surveyed buyers to identify their digital advertising quality concerns and understand their attitudes towards industry standards, and different types of inventory.
[eMarketer] What Netflix and Microsoft partnership means for the ad industry
15-07-2022 | 07:52:07
After months of speculation, Netflix announced that it has chosen Microsoft as its technology and sales partner for the streaming service’s upcoming ad-supported subscription tier.
Global advertising spend to grow by 8.7 per cent in 2022, Dentsu forecast
14-07-2022 | 12:03:33
The twice-yearly report which combines data from close to 60 markets globally, anticipates US$738.5 billion will be spent globally in its July ‘reforecast’. 
Plus Media Solutions brings data-driven impact to brands and content providers
13-07-2022 | 10:10:00
The impact management system includes end-to-end services helping entities — large or small, nonprofit or corporation — develop and execute data-driven marketing and sustainability strategies.
SmartMedia Technologies joins Amazon Advertising Partner Network
08-07-2022 | 11:40:47
As an Amazon Advertising partner, SMT is dedicated to executing the best possible service and results for its current and future client roster.
Comcast Advertising names James Rooke President
08-07-2022 | 11:34:33
Comcast Advertising has announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress.
[Marketing Week] Bob Koigi: Brands train eyes on influencer advertising
07-07-2022 | 13:45:00
As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.
Brands will spend $27.5 billion on influencer advertising in 2022, report
07-07-2022 | 12:53:42
As smartphones and internet technologies become increasingly accessible in Africa, the continent has become a lucrative market for the eCommerce industry. According to the numbers presented by StockApps.com, the African eCommerce market will reach annual revenue of $46.1 billion by 2025.
In game advertising market to hit $17.6 billion globally by 2030, report
07-07-2022 | 12:43:12
As per the report, the global in-game advertising industry was pegged at $6.8 billion in 2021, and is expected to reach $17.6 billion by 2030, growing at a CAGR of 11.0% from 2022 to 2030.
GARM announces new guidelines on misinformation to cover brand safety within the metaverse
06-07-2022 | 08:15:00
The Global Alliance for Responsible Media has announced a series of new guidelines as it marks its third anniversary at the Cannes Lions International Festival of Creativity.
VideoAmp to integrate cross-platform measurement as currency into Mediaocean workflow
06-07-2022 | 08:10:00
The integration of VideoAmp data into Mediaocean platforms comes at a crucial inflection point for the industry as it seeks to leverage new types of currencies to transact upon.
InMobi integrates mobile supply with Yahoo’s demand-side platform for direct advertiser access
05-07-2022 | 08:00:00
InMobi, a provider of content, monetization and marketing technologies that help businesses fuel growth, has announced a direct integration of its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform.
Channel 4 challenges UK advertisers to improve disabled representation in advertising campaigns
01-07-2022 | 09:44:27
Channel 4’s 2022 Diversity in Advertising Award returns this year to tackle the ongoing lack of authentic representation and portrayal of disabled people in TV advertising.
[Marketing Week] Bob Koigi: The changing content consumption trends
29-06-2022 | 13:00:00
Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.
Emerald acquires Advertising Week Global Event Platform
29-06-2022 | 08:05:00
Emerald Holding, Inc. has announced that it has completed the acquisition of all of the assets comprising the business known as Advertising Week from Stillwell Partners.
[eMarketer] Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
28-06-2022 | 08:00:00
Google and Meta Platforms have had a dominant combined share of the digital advertising market for years, but their hold on the sector is easing.
Global online classified ad platform market to reach $16 billion in 2026, report
28-06-2022 | 08:00:00
The market is driven by growth in mobile classified advertising, the low cost of online advertising, and rapidly declining print advertising.
[eMarketer] Streaming services are likely to win bigger share of upfront ad spending
22-06-2022 | 13:43:03
Though traditional TV networks are the primary players in the US upfronts, streaming services will likely emerge as the prime beneficiaries this year.
Yieldmo and Adform partner to help brands and agencies unlock value without cookies
20-06-2022 | 14:46:55
The partnership reflects Yieldmo’s continuing international expansion, particularly increasing its reach in Europe.
[eMarketer] TV ad prices to rise this year
20-06-2022 | 14:38:28
Nearly all (94%) of US linear ad impressions were served to just 55% of TV viewers in Q1 2022, according to Samba TV.
Publicis Groupe launches retail media platform
17-06-2022 | 10:32:38
Publicis Groupe has announced the launch of CitrusAd, powered by Epsilon, the industry-first self-serve retail media platform that unites CitrusAd’s on-site and Epsilon’s off-site capabilities in a single user interface.
Permutive brings publishers, brands, and adtech partners together to deliver responsible advertising
17-06-2022 | 10:15:59
The responsible web infrastructure comes at a critical time when consumers are increasingly opting out of sharing their information for advertising.
iO acquires content marketing agency LVB
16-06-2022 | 10:24:11
creative digital agency iO has acquired Amersfoort-based ontent marketing agency LVB. LVB which was awarded a SAN Accent earlier this month, and iO see massive opportunities to help clients to excel in the areas of strategy, content and creation, marketing, and technology.
Media owners advertising revenues will grow above pre-COVID level in 2022, forecast
15-06-2022 | 13:11:00
Globally, media owners’ advertising revenues will grow by over 9.2% this year to nearly $828 billion, that is 32% above the pre-COVID level of 2019 according to MAGNA’s “Global Ad Forecast”
GroupM partners with media companies to create new standards in connected tv measurement
14-06-2022 | 11:01:00
GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.
Fiverr enters into ad industry in partnership with creative platform Togetherr
14-06-2022 | 10:53:20
The platform, designed and built by Fiverr, and backed by visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent.
[eMarketer] Advertisers are losing $1 billion on CTV ads that run while TVs are off
14-06-2022 | 10:49:16
Approximately 17% of all ads delivered through connected TV (CTV) devices like dongles or gaming consoles are playing while televisions are off, costing marketers $1 billion per year in wasted ad spend, according to a report from GroupM and iSpot.
[Marketing Report] Bob Koigi: How Augmented Reality ads are influencing consumers’ purchasing decisions
10-06-2022 | 10:42:00
As technology evolves, brands world over continue to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world around them.
Comscore adds CTV Measurement to Video Metrix Multi-Platform in Europe
09-06-2022 | 09:56:28
As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile and connected TV.
INEO announces advertisement partnership with Western Media Group
09-06-2022 | 09:49:07
INEO Tech Corp. , the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, has announced a partnership with Western Media Group to market INEO's digital-out-of-home advertising inventory to brands and advertisers.
[eMarketer] The US ad and PR industries lost 2,400 jobs in May, and more could be on the way
08-06-2022 | 08:17:31
Ad agency employment is still at a high, but last month’s downturn comes as the industry faces an uncertain economic outlook and adtech issues.
[eMarketer] What Big Tech reaction to a shaky economy means for advertising
07-06-2022 | 10:03:45
Social media and Big Tech are going through a dramatic shift as the economy and state of digital advertising enter uncertain territory, forcing companies to focus on the core of their businesses.
New report by Kinesso helps brands navigate digital advertising disruption
02-06-2022 | 11:05:00
The study explores the challenges marketers are facing, where they are in their journey to find solutions, and the five best investments they can make right now – including identity solutions – to ensure their marketing is both effective for the brand and responsible to people.
Advertising records double digit growth across all markets, study
01-06-2022 | 08:05:00
This exponential growth shows that the digital advertising market has truly bounced back from the challenges and impact of COVID-19.
[Marketing Week] Bob Koigi: Brands take sustainability agenda to the next level
31-05-2022 | 14:15:00
There has been a spirited effort by global brands to achieve carbon neutrality and embrace sustainability guided by the principle of planet, people and profits.
Digital ad spend soars 41% to hit record high in 2021, report
30-05-2022 | 08:50:00
IAB UK’s Digital Adspend report for 2021, conducted with PwC, shows that the digital advertising market grew by 41% last year to a total of £23.5 billion.
IAB UK appoints Chloe Nicholls as new Head of Ad Tech
27-05-2022 | 07:48:00
Nicholls most recently worked at Mediahub (IPG) and Dentsu where she was focused on future-proofing clients’ ad tech stacks and reworking measurement and targeting frameworks. 
[eMarketer] Weakening ad market in China will still produce growth
27-05-2022 | 07:45:00
The country’s total media ad spending and digital media ad spending will expand this year by 9.2% and 11.5%, respectively, their lowest growth rates on record.
ASA and IAB UK members announce pilot to enhance online transparency
26-05-2022 | 08:10:00
In a world first, the Advertising Standards Authority (ASA) and some of the largest companies in the digital advertising supply chain are announcing a pilot to extend the ASA’s role online.
[eMarketer] Digital formats to drive Western Europe’s media ad spending
26-05-2022 | 08:00:00
Spending across digital ad formats, including display, search, and classified categories, will rise acutely this year. Across the region, display will boost its lead over search, aided by rising spending on video ads.
Xandr adds senior leaders to its ANZ Team
25-05-2022 | 09:31:00
Xandr has announced three key senior appointments to the team, the first under new ANZ Managing Director, Nicole Prior, as the company eyes expansion.
Tiktok to launch ad product for brands to crowdsource content from creators
23-05-2022 | 09:02:00
TikTok is launching a new ad product called ‘Branded Mission’ that will enable brands to crowdsource content from creators and turn top-performing videos into ads.
[eMarketer] TikTok launches ad solution aimed to court advertisers
20-05-2022 | 08:56:48
The new feature allows advertisers to discover TikTok’s “diverse system of creators” and involve the broader community in branded initiatives while keeping each creator’s unique voice. Creators get the opportunity to work with brands on branded content.
WOO recruits Dave Roberts and Charles Parry-Okeden to global board
19-05-2022 | 08:57:00
Dave Roberts, CEO of Primedia Outdoor in Africa since 2012 and Australia's Charles Parry-Okeden have joined the World Out of Home Organization, WOO, global board.
As ad dollars move to connected TV, fraud schemes spike 70 per cent globally, report
18-05-2022 | 08:12:00
DoubleVerify ,DV, a software platform for digital media measurement, data and analytics, has released its 2022 Global Insights Report, analyzing media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands in 80 markets
New Viant and IRIS.TV partnership brings exclusive TV segments to marketers
18-05-2022 | 08:05:00
Viant Technology Inc. a people-based advertising software company, has partnered with IRIS.TV, the only data platform built for video.
IPG Mediabrands’ Rapport and Quotient announce Out-of-Home tech partnership
17-05-2022 | 08:15:00
 This partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to digital out-of-home (DOOH) with the ability to leverage Mediabrands proprietary audiences.
25 per cent of Gen Z feel left out of beauty advertisements, research
17-05-2022 | 08:10:00
According to the latest research from Mintel, almost one in five (17%) US consumers feel left out of beauty advertisements, rising to a quarter (25%) of Gen Z consumers.
Advertising-based video on demand to reach $70 billion in 2027, report
16-05-2022 | 11:13:18
US AVOD will grow by $19 billion to $31 billion by 2027 - remaining the largest country by far.
Vistar Media acquires Sage+Archer to accelerate programmatic OOH across Europe
13-05-2022 | 08:30:08
Through this deal, Sage+Archer gains a strategic influx of capital to accelerate growth across Europe, now backed by Vistar’s global programmatic marketplace.
The digital out of home market to reach $55 billion by 2030, report
13-05-2022 | 08:22:32
Digital-out-of-home advertising is described as a marketing channel in which promotional media is dynamically and digitally presented in public outdoor places such as airports, subways, bus stops, commercial buildings, and so on.
Hivestack launches research division on programmatic media activation in the metaverse
13-05-2022 | 08:20:22
Hivestack, the world's independent programmatic digital out of home (DOOH) ad tech company, has announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse.
IPA and ISBA launch Pitch Positive Pledge to improve pitching behaviours among advertisers
11-05-2022 | 09:32:41
The IPA and ISBA have launched their much-anticipated Pitch Positive Pledge, a joint initiative that seeks to improve the behaviours of agencies and advertisers around pitching for the benefit of its people, the planet and profit.
[Marketing Week] Bob Koigi: Making a case for carbon neutral advertising
10-05-2022 | 11:45:00
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
Cameo and Snapchat introduce advertiser progrramme
10-05-2022 | 09:53:00
Cameo for Business is partnering with Snap to create the Snap x Cameo Advertiser Programme, which offers Snapchat brand partners access to Cameo stars creating highly-performant short-form advertising content.
Netflix to introduce ads
10-05-2022 | 09:50:05
To address the declining growth in subscribers, the company’s executives are considering an ad-supported tier to the service.
Veritonic launches audio-first attribution solution to measure ad performance across apps
09-05-2022 | 11:09:06
Veritonic, the industry’s comprehensive audio research and analytics platform, has launched its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device.
The Trade Desk adds more publishers to OpenPath initiative connecting them with advertisers
09-05-2022 | 10:57:58
Publishers including BuzzFeed, Los Angeles Times, Forbes, Mediavine and Red Ventures, whose publishing brands include Healthline Media and CNET, have now joined the initiative.
MiQ makes end-to-end carbon neutral digital advertising campaigns a reality
06-05-2022 | 08:50:51
This new offering, powered by Scope3 – the source of truth for supply chain emissions data – delivers the ability to measure, report, reduce, and offset carbon emissions across the supply chain, helping customers make carbon-aware decisions regarding their digital advertising spend.
Smartly.io joins TikTok marketing partner programme offering ad performance at scale
06-05-2022 | 08:47:27
Smartly.io is now badged as both an official Creative Partner and a Campaign Management Partner for TikTok.
IRI partners with TikTok to provide granular media measurement solutions for advertisers
05-05-2022 | 09:31:12
Through this partnership, IRI will incorporate TikTok's aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix.
DoubleVerify earns accreditation for independent third-party viewability reporting on YouTube
05-05-2022 | 09:27:36
YouTube is a critical channel for advertisers to reach their audiences.
InfoSum and The Trade Desk to power privacy-centric activation of advertiser first-party data
05-05-2022 | 09:23:36
The partnership and integration will bring together two companies focused on the future of privacy, security, interoperability, and open marketplaces.
[Marketing week] Bob Koigi: Bridging advertising skills gap
04-05-2022 | 11:34:00
With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.
Quantcast and MediaCom partner to fill skills gap and advertising talent pipeline
04-05-2022 | 09:55:38
Quantcast, a global advertising technology company, has announced a first-of-its-kind partnership with GroupM's MediaCom, whereby MediaCom guarantees qualified applicants who earn a Quantcast Academy certification an interview for open roles at MediaCom.
Hivestack partners with Billups to launch multi-market programmatic digital out of home campaign in Europe for Ace & Tate
03-05-2022 | 09:21:47
The partnership will see the first programmatic DOOH campaign launch in The Netherlands for fashionable DTC eyewear brand, Ace & Tate, across JCDecaux screens via the VIOOH platform.
Hillenaar Outdoor expands with location near Zwijndrecht, Netherlands
21-04-2022 | 15:25:00
Hillenaar Outdoor is expanding with a location near Zwijndrecht, known for its daily traffic jam reports. The A16 at Zwijndrecht is one of the busiest highways in the Netherlands. Hillenaar Outdoor will operate a digital mega screen from 1 May 2022.
The global social media advertising market size to reach $262 billion by 2028, report
14-04-2022 | 09:03:16
The increasing popularity of digital advertising tools among various industries in recent years to offer information about their companies and products is accelerating the market growth.
Vindex partners with IAB to unlock media and sponsorship value across gaming, esports, and live streaming
14-04-2022 | 08:56:07
The Vindex Intelligence Platform, will leverage the company’s vast data collection capability across the games content ecosystem, combined with a powerful insights and analytics platform to equip stakeholders with actionable measurement, growth, and engagement solutions.
Kevel Launches Ad Platform Academy to help publishers launch ads
14-04-2022 | 08:51:16
By equipping companies with both ad APIs to build their platform and the business insights needed to grow it, Kevel helps any company effectively monetize its digital properties.
Brands report a seven times return rate from advertising on Amazon, Feedvisor survey
14-04-2022 | 08:48:08
Feedvisor, the “AI-first” optimization and intelligence platform for brands and sellers on Amazon and e-marketplaces, has announced the highly anticipated results of its fourth annual brand survey.
[eMarketer] Has TV ad spending hit its peak in the US?
14-04-2022 | 08:15:49
This figure will not surpass $68 billion again for the next four years, with TV ad spend dropping to $64.94 billion in 2026 as its share of total media ad spend decreases as well.
Xandr launches Inventory Library, Deal Discovery and Activation Platform for Invest DSP
13-04-2022 | 10:01:00
 Xandr has announced the launch of Inventory Library on its Invest DSP. Inventory Library offers an innovative deal discovery and activation workflow with intuitive, visual navigation and unmatched searchability.
Omnicom Media Group integrates LG Smart-TV Data and Media within Omni
13-04-2022 | 09:56:47
Under the terms of the agreement, LG Ads Solutions data will be integrated within Omni, Omnicom’s industry-leading operating system.
Havas Group acquires digital agency Search Laboratory
11-04-2022 | 09:01:31
Havas Group has announced the acquisition of Search Laboratory, an award-winning integrated digital agency dedicated to searching for the truth in data, with offices in Leeds, London, Austin and New York.
[eMarketer] TikTok’s ad revenues climb as it gains on major digital ad players
11-04-2022 | 08:35:42
The app’s ad revenues will settle into a double-digit growth trajectory starting next year and top $11 billion in 2024.
Global cloud advertising market size to reach $7.2 billion by 2027, report
01-04-2022 | 14:27:55
Cloud advertising solutions lay down the foundation for virtual advertising platforms on online and social media platforms for the effective advertisement of brands & services.
Global adtech company The Trade Desk appoints Naseem Tuffaha as Chief Growth Officer
01-04-2022 | 14:24:14
 In this newly created role, Tuffaha will be responsible for scaling operations and growth initiatives across the company, including long-term workforce expansion and scaling the company’s global presence.
Smartly.io powers social advertising capabilities for retailers
31-03-2022 | 09:03:45
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced enhanced advertising automation capabilities for retailers and big-box brands.
World Federation of Advertisers publishes marketing capabilities playbook
30-03-2022 | 12:29:00
World Federation of Advertisers, WFA, has published a new playbook, looking at the challenges facing marketing capabilities leaders when they start a new job.
Eight agencies join The Institute of Practitioners in Advertising membership
30-03-2022 | 12:24:39
The Institute of Practitioners in Advertising, IPA, has announced that Assembly, Brood, Electric Glue, Join the Dots, psLondon, The Lane Agency, Topham Guerin and We are Futures were elected into IPA membership at its quarterly Council meeting.
The Trade Desk launches certified service partner programme for SMEs
28-03-2022 | 08:32:00
This program expands self-service access to The Trade Desk’s demand-side platform, as client demand for data-driven advertising continues to rise.
DoubleVerify exposes a global fraud scheme targeting advertisers
28-03-2022 | 07:51:00
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the discovery of “ViperBot,” a sophisticated advertising fraud scheme that attempts to steal over $8 million each month in ad spend across two of the industry’s most in-demand channels: connected television (CTV) and mobile video.
Outbrain expands partnership with Microsoft to boost business outcomes for media owners and advertisers
23-03-2022 | 15:20:27
Outbrain Inc. a web recommendation platform has announced the expansion of its global partnership with Microsoft utilizing Microsoft Azure and encompassing business, technology and services.
Global ad investment to grow by 9.2 per cent in 2022, dentsu ad spend report
23-03-2022 | 14:54:32
The twice-yearly report which combines data from over 50 markets globally, anticipates $745 billion will be spent globally. 
[Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict
22-03-2022 | 11:15:00
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.
Havas Group acquires majority stake in performance marketing agency Frontier Australia
18-03-2022 | 06:42:34
Frontier Australia will be integrated into Havas Group’s Edge Performance Network (EPN), the largest global performance marketing network.
AudioValley targets growing gaming market with Targetplay
18-03-2022 | 06:40:09
AudioValley, an international specialist in B2B solutions in digital audio, has unveiled Targetplay, a new division within its Targetspot business unit that will focus on the fast-growing market for audio advertising in video games and apps.
Media buyers increase investment in video advertising, IAB Europe, PubMatic report
18-03-2022 | 06:38:25
Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better measurement solutions.
Postclick appoints Mark McKenna as Chief Executive Officer
16-03-2022 | 08:17:35
McKenna’s goal as CEO is to guide Postclick to its full growth potential as a category leader. He believes it’s essential to learn from the feedback of clients and develop harmonious business objectives that delight the company’s clients.
Demandbase partners with World Wide Web Consortium to help shape the future of privacy and advertising
16-03-2022 | 08:17:30
As the only Account-Based Experience (ABX) member, Demandbase will be part of the working group and standards organization, Demandbase will take part in helping to define the protocols and guidelines that ensure the long-term growth of the web.
IPA appoints Eliot Liss to raise value and profile of production
15-03-2022 | 07:40:00
Liss succeeds industry stalwart Kim Knowlton in this role who retires after a long and much revered industry career.
IAB Europe launches comprehensive update to third-party cookie guide
15-03-2022 | 07:37:00
The Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee and Post Third-Party Cookie Task Force.
IPA and LinkedIn's B2B Institute publish guide to writing a B2B Effectiveness Award Paper
14-03-2022 | 08:06:57
The guide, published signposts best practice for case-study development, tips from previous winners, guidance for building a team, selecting evidence and framing the story.
UK Government launches Online Advertising Programme consultation
14-03-2022 | 08:03:46
Running for 12 weeks until 1 June 2022, the OAP consultation will review the regulatory framework of paid-for online advertising and consider how it can build on existing and emerging aspects of the self-regulatory framework.
[eMarketer] EU, UK to investigate Google and Meta for ad tech antitrust violation
14-03-2022 | 07:31:07
According to eMarketer, the EU has led a global wave of regulation and penalties against Big Tech companies, with search and ad technologies coming under especially severe scrutiny, making this investigation the latest in a series of fines, legal challenges, and penalties that have plagued Big Tech in Europe.
Over 60 per cent of publishers expect revenue to increase in the post-third party cookie era, DoubleVerify study
10-03-2022 | 07:38:17
As the industry plans for a post-third party cookie advertising landscape, methods like contextual targeting and first party-data usage have taken main stage in strategic digital advertising conversations and initiatives.
Ideoclick partners with Quartile to help brands navigate advertising across Amazon, Instacart, Google and Walmart
10-03-2022 | 07:33:17
The partnership is part of a broad strategy to deliver best-in-class products and services to an evolved marketplace.
In-app advertising to account for 56 per cent of digital ad spend In 2026, report
09-03-2022 | 07:47:23
With people spending more and more time on their phones, the digital advertising industry has witnessed massive growth in the past decade.
[Marketing Report] Bob Koigi: The rise and rise of mobile advertising
03-03-2022 | 10:15:00
That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.
Targetspot launches a new division dedicated to audio advertising innovation within Gaming and In-App environments
03-03-2022 | 07:30:27
Targetspot recently announced the launch of Targetplay, the new Gaming, In-App and innovation division within Targetspot.
IAB Tech Lab releases Seller Defined Audiences targeting publishers and data providers
03-03-2022 | 07:26:49
The SDA specification allows publishers, DMPs and data providers to scale first-party data responsibly and reliably without data leakage or reliance on deprecated IDs and/or new, untested technologies.
Kantar and fuboTV partner on advertising effectiveness to prove the power of connected TV
02-03-2022 | 08:11:43
Kantar, the global data-driven analytics and brand consulting company, has announced its partnership with fuboTV Inc. the sports-first live TV streaming platform.
Surrounding ads with short-form native content leads to higher attention, MAGNA study
02-03-2022 | 08:03:16
MAGNA and Origin set out to try to understand if consumers are really processing the information they are given when served an ad, if they are engaged in the experience, what emotions they are feeling, and whether they are distracted or focused.
Share of digital mobile ad spend expected to reach 70 per cent by 2026, report
02-03-2022 | 07:56:02
According to figures presented by StockApps.com, the share of mobile in digital ad spending is expected to grow up to 70% in 2026. In 2021, the percentage of mobile ad spending was 60%.
IAB UK appoints Chloe Nicholls as head of Ad Tech
01-03-2022 | 08:30:29
Nicholls most recently worked at Mediahub (IPG) and Dentsu where she was focused on future-proofing clients’ ad tech stacks and reworking measurement and targeting frameworks.
Global digital OOH advertising industry to reach $33 billion by 2027, report
01-03-2022 | 08:19:36
Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
 Clinch launches new SaaS Platform bringing power and efficiency to agencies and advertisers
28-02-2022 | 15:50:28
By unifying campaign management in one end-to-end platform -- from strategy to media planning, creative to trafficking, with mid- and post-campaign analytics -- all stakeholders can work easily together, solving for the fragmentation in the current process.
Advertisers increasingly turning to mobile and digital advertising as smartphone usage rises
28-02-2022 | 15:46:39
The outbreak of the COVID-19 pandemic, which triggered a paradigm shift in the way individuals use different apps, has positively impacted market growth in the digital media and digital marketing markets.
DoubleVerify and Comscore partner to develop cross-platform audience and verification measurement solution
25-02-2022 | 08:14:34
With this partnership, DV and Comscore will work jointly to power a new measurement solution that combines data from the DV Authentic Ad.
Global digital advertising market to reach $1 billion by 2031, report
25-02-2022 | 08:10:35
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view.
Nielsen and The Trade Desk unveil new strategic data measurement partnership for the open internet in Europe
24-02-2022 | 14:03:23
The Trade Desk will help fuel Nielsen’s demographic data starting with France, Italy and the United Kingdom. Japan, Australia and Germany will launch on April 1.
[Marketing Week] Bob Koigi: Warming up to the metaverse revolution
24-02-2022 | 13:00:00
As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.
Outbrain unveils an AI based campaign optimization tool built for a cookieless world
23-02-2022 | 08:26:04
The new solution automatically optimizes ad creative serving and adjusts cost-per-click bidding by analyzing data from the advertiser website analytics system.
Yahoo launches ID-less audience solution for web
23-02-2022 | 08:16:55
 In combination with Yahoo’s cookieless identity solution, Yahoo ConnectID, Next-Gen Solutions for web is the first to market solution of its kind - designed to support the future of identity.
GroupM promotes Nicola Lewis to CEO of FineCast
22-02-2022 | 07:53:25
She will be responsible for the strategy and operations of Finecast, including working with local markets to execute global strategies and set growth targets all aimed at making clients’ TV advertising more relevant and effective to their consumers.
Walgreens Advertising Group announces launch of self-serve programmatic solutions
22-02-2022 | 07:45:27
The new self-serve programmatic solution will offer the ability to target consumers by applying audiences based on Walgreens first-party data to campaigns run on each advertiser’s preferred demand-side platform.
[Marketing Week] Bob Koigi: Emerging advertising threats
17-02-2022 | 11:45:29
Depreciation of third-party cookies/IDs, across-media addressability constraints and innovations are impacting advertising measurement, bots and fake users are emerging as the newest and greatest threats to the advertising industry.
17 billion Super Bowl online ad views came from bots and fake users, CHEQ report
16-02-2022 | 07:00:15
After the biggest advertising day of the year, Go-to-Market Security company CHEQ has released data revealing that 17 billion Super Bowl ad views came from bots and fake users on social media.
Xandr  appoints Eduardo Carbia as new MD for Spanish speaking countries in Latin America
15-02-2022 | 16:51:16
Carbia  will be responsible for building and directing business relationships with senior executives in the company’s client portfolio, as well as leading Xandr’s positioning strategy in the region.
IAB Tech Lab launches PETs Working Group to support sustainable privacy solutions
15-02-2022 | 16:42:55
PETs are sophisticated technologies currently used within the insurance and financial industries to maximise data security and minimise the use of personal data.
Advertisers on the brink of losing ability to measure advertising campaigns, IAB report
10-02-2022 | 15:19:44
IAB's State of Data Report is raising alarm bells, indicating that advertisers are on the brink of losing their ability to measure advertising campaigns with no industry consensus about what to do next.
boostr introduces Net Advertising Revenue Retention to help publishers grow enterprise
10-02-2022 | 15:16:00
Selling advertising has always worked on a transactional basis where publishers need to compete and win business on a deal by deal basis. 
[Vacancy] Hivestack is looking for a Senior Marketing Manager EMEA
10-02-2022 | 08:55:00
Hivestack is directly looking for a Senior Marketing Manager EMEA
Innovid acquires converged TV measurement company TVSquared for $160 million
08-02-2022 | 07:29:31
With the industry calling for a more transparent and accountable TV ecosystem, the deal establishes a new currency-grade standard for cross-platform measurement, powered by the scale and automation of an independent global ad server.
Global location based advertising (LBA) market to reach $133 billion by 2026, report
08-02-2022 | 07:22:24
Growth in the global market is propelled by rapid digitization across various industry verticals, increasing dependence of marketers on consumer data, along with rising penetration of GPS-enabled mobile devices and the internet.
Brand New Galaxy Amsterdam appoints Katarzyna van Hall as the new Managing Director
08-02-2022 | 07:18:40
Katarzyna (Kasia) van Hall is an industry-recognized professional with over twenty years of experience in marketing and advertising.
[eMarketer] Amazon has a larger advertising business than YouTube
08-02-2022 | 07:01:49
The business is larger than YouTube’s ad business, which grew 46% to $28.85 billion last year, per a filing from parent company Alphabet.
OneView becomes first TV streaming Ad buying platform to launch Nielsen Digital Ad Ratings audience guarantees
07-02-2022 | 10:30:00
OneView users can now choose a specific age and gender demographic, like adults ages 18 to 49, and pay only for the ad impressions that reach their target audience.
Essence promotes Laura Wade to Head of Sustainability
04-02-2022 | 08:35:00
First, she will work across Essence’s operations and practices, including programmatic, strategy, planning and data, to help teams embed sustainable practices and create new products and services that enable Essence to reach its net-zero targets.
IAB UK and Manchester Metropolitan University partner to support new talent with digital marketing skills
04-02-2022 | 08:26:00
The Interactive Advertising Bureau UK, IAB UK, has partnered with Manchester Metropolitan University to equip graduates with essential industry insight and skills for careers in digital marketing.
[eMarketer] Google’s massive ad growth fueled by retail spending
04-02-2022 | 08:02:26
With the massive boom in online shopping over the pandemic, the retail industry’s importance in the digital ad market has rapidly increased.
WPP and Instacart partner to accelerate online grocery advertising for CPG brands
03-02-2022 | 08:28:52
The first of its kind partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform.
BBDO Belgium appoints Barbara Vangheluwe as new CEO
03-02-2022 | 08:25:46
Advertising agency BBDO Belgium has brought back a familiar face and a strong reference back to the sector. Barbara Vangheluwe is no stranger to the world of communications.
[Marketing Week] Bob Koigi: Influencer marketing trends that will shape 2022
02-02-2022 | 12:45:00
This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.
2021 was the strongest year on record for UK ad market, report
01-02-2022 | 08:11:41
The UK advertising market’s recovery has exceeded expectations in the latest Advertising Association/WARC Expenditure Report, with estimates for growth in 2021 at 26.4%, reaching a total of £29.7bn.
IPA and ISBA announce plans to transform industry pitching process
01-02-2022 | 08:08:29
The Pitch Positive Pledge plan will bring together the IPA, ISBA their members, and intermediaries and was discussed at the cross-industry RENEW conference.
Global advertising agencies market to reach $553 billion in 2026, report
28-01-2022 | 08:32:00
Major players in the advertising agencies market are Caveni Digital Solutions, Socialiency Advertising, Tegra, BrandBurp Digital, Plan Z, Titan SEO Group, Breakneck Creative, Thevisiontech, Dentsu Inc., WPP PLC and Omnicom Group Inc.
LG Ads Solutions introduces suite of guaranteed outcome-based media offerings with third-party validation
28-01-2022 | 08:29:37
Campaigns can be guaranteed across both connected TV ads or through cross-screen targeting on mobile devices and the web.
[eMarketer] Video to surpass half of programmatic display ad spending for the first time in US
27-01-2022 | 07:35:19
As video ad spending continues to expand, its share of total programmatic ad dollars will grow. This year, video will account for more than half of all programmatic display ad spending for the first time.
Kantar adds AI-powered ad testing solution to its market research platform
26-01-2022 | 07:29:27
Kantar, the global data-driven analytics and brand consulting company, has announced that Link AI, its AI-powered ad testing solution, is now available on Kantar Marketplace, its agile market research platform.
Digital advertisement market to reach $ 626 billion by 2026, report
26-01-2022 | 07:23:33
Thanks to rising internet penetration rates and the ever-expanding popularity of digital platforms around the world, digital advertising has grown to become one of the most important forms of advertising.
Gather launches tool to eliminate digital ads from the internet
26-01-2022 | 07:19:57
Gather Online was originally launched in April 2021 to a limited number of publishers in order to uncover any unforeseen issues and improve overall user experience.
[Marketing Week] Bob Koigi: Gen Z and Millennial social media users power global social commerce industry
25-01-2022 | 10:14:56
This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.
UK companies revise marketing budgets up but Omicron slows growth
25-01-2022 | 07:23:27
UK companies revised their total marketing budgets up in the fourth quarter of 2021, marking a third successive quarter of expansion, reveals the IPA Bellwether Report.
Yieldmo expands into UK market with new senior appointment
25-01-2022 | 07:09:31
Stephen will spearhead developing and executing the company’s local strategy, as well as acquiring new clients. The move signals the company’s commitment to international expansion, especially in the UK market.
NBCUniversal partners with RTL AdConnect to offer new opportunities for global marketers
20-01-2022 | 08:05:18
This bilateral, international partnership will open up new advertising opportunities for marketers across the US, Europe and Asia.
[Marketing Week] Bob Koigi: Emerging technologies inspire new content marketing trends
19-01-2022 | 15:24:03
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.
IAB UK appoints UNLIMITED on creative project to shift perceptions of digital advertising
19-01-2022 | 08:10:27
Following a competitive pitch, The Interactive Advertising Bureau, IAB, UK has appointed integrated agency group UNLIMITED to deliver an insight and creative project to understand and shift perceptions towards digital advertising.
Video Solutions company AG diversifies its Advertising Video-On-Demand, FAST strategy with Amagi
19-01-2022 | 07:59:00
Headquartered in Switzerland, Video Solutions AG runs AVOD platforms Watch4 and W4Free, which are top movie and TV series destinations for advertisers to reach targeted audience sectors in Germany, Switzerland and Austria and the UK, respectively.
In-game advertising market size to grow by $3.54 billion, Technavio report
18-01-2022 | 07:16:32
The global in-game advertising market is concentrated and the vendors are deploying different strategies such as extensively investing in joint ventures and acquisitions for capturing major shares and expanding their presence globally to compete in the market. 
Mobile advertising platform LoopMe announces investment from Mayfair Equity Partners to accelerate global growth
18-01-2022 | 07:12:49
LoopMe , a brand-focused mobile advertising platform, has announced Mayfair Equity Partners , a tech and consumer growth investor, as its new investment partner.
UK government invests in TAG TrustNet’s blockchain initiative to make digital advertising more accountable
14-01-2022 | 07:35:32
The UK Government, through its innovation agency, Innovate UK, has awarded a six-figure grant to TAG TrustNet to turbo-boost their efforts to make the digital advertising market more accountable, responsible and efficient.
TV measurement and analytics firm 605 and Deloitte Digital partner to develop 605 EXCHAN6E
14-01-2022 | 07:30:46
The independent media trading currency offers an alternative designed to underpin advertising transactions between partners on the buy-side and the sell-side.
Media. Monks merges with data company 4Mile Analytics
13-01-2022 | 07:58:40
S 4Capital plc, the tech-led, new era digital advertising and marketing services company, has announced a combination between 4 Mile Analytics and Media.Monks, which significantly expands the capabilities of its Data&digital media practice.
[Marketing Week] Bob Koigi: How pandemic will impact ad spend in 2022
12-01-2022 | 13:28:00
The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022.  This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.
T-Mobile acquires rideshare advertising network, Octopus Interactive
11-01-2022 | 13:21:50
This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers.
IBM Watson Advertising brings AI-driven weather analytics to AWS Data Exchange
11-01-2022 | 13:17:22
The weather datasets can help analyze how weather affects consumer purchasing across different categories such as pharmaceuticals, apparel, consumer packaged goods and indoor and outdoor activities.
Thimba Media eyes UK growth with Seven Star Digital acquisition
10-01-2022 | 13:06:00
Thimba Media has acquired Seven Star Digital on a cash free debt free basis to consolidate its position in the UK market.
Azerion and Havas Media partnership gathers momentum to ensure best ROI and quality control for clients
10-01-2022 | 10:52:00
Azerion, the digital entertainment and media platform, and Havas Media The Netherlands, part of the global media agency Havas, are reaping the rewards of their partnership.
Independent marketing firm broadhead acquires HMH Agency
07-01-2022 | 07:04:51
broadhead, an independent, integrated marketing agency, has acquired HMH Agency, a firm known for its creative work powering brands that are driving the future of transportation.
Smartly.io acquires Ad-Lib.io to expand creative technology across channels
06-01-2022 | 08:26:54
Smartly.io, the social advertising SaaS platform for creative and performance marketers, has announced the acquisition of Ad-Lib.io, the next-generation creative optimization platform.
[Marketing Week] Bob Koigi: Video content streaming experiences: Customer is king
05-01-2022 | 09:35:35
Video streaming experience has become unwieldy, unfriendly, and expensive for a bulk of consumers with three out of every five subscribers to multiple streaming services expressing frustration with their viewing experiences.
Nielsen launches streaming signals for more efficient advertising on connected TV
05-01-2022 | 08:38:40
A first-of-its-kind solution that unbundles household viewing, Streaming Signals enables both media buyers and media sellers to optimize and measure CTV reach for more efficient advertising, maximizing ad revenue and delivery to streaming audiences. 
[eMarketer] Retail media networks hit their stride in 2021
04-01-2022 | 07:46:18
2021 was the year that marketers fully embraced retail media networks—and the year that retailers fully embraced their role as advertising platforms.
IAB UK joint committee on draft Online Safety Bill calls for inclusion of paid-for ads
24-12-2021 | 07:45:49
The Interactive Advertising Bureau, IAB, Joint Committee on the draft Online Safety Bill has published a report advising that the UK Government includes paid-for digital advertising in the Bill.
[Marketing Week] Bob Koigi: Sounding the alarm over surge in holiday advertising fraud
23-12-2021 | 09:15:00
The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.
 Nielsen ONE Alpha launches with Disney and MAGNA
22-12-2021 | 06:58:00
Disney and MAGNA have joined several agencies, advertisers and publishers as Nielsen ONE Alpha participants from both the buy and sell sides of the industry.
Targetspot invests to accelerate audio advertising into gaming
22-12-2021 | 06:48:00
This newly formed area will be dedicated to working with customers and partners from across the entire ecosystem, helping serve Targetspot’s acceleration into the fastest growing area of digital media.
Quartile acquires Sidecar to form largest cross-channel e-commerce advertising platform
22-12-2021 | 06:42:05
The two companies will combine under the Quartile name, growing the brand into the world’s largest cross-channel e-commerce advertising platform.
Holiday advertising fraud on the rise, DoubleVerify data
17-12-2021 | 07:53:00
DV analyzes over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to bot-based fraud and injected ads.
Targetspot deepens investment in mobile gaming with launch of specialist division
16-12-2021 | 09:44:50
This newly formed area will be dedicated to working with customers and partners from across the entire ecosystem, helping serve Targetspot's acceleration into the fastest growing area of digital media.
Outbrain expands ad inventory, begins roll out of new Native Header Bidding solution
16-12-2021 | 08:31:00
Outbrain Inc. a recommendation platform for the open web, has announced the global roll out for a new Native Advertising Header Bidding solution designed to help media partners boost their monetisation strategy.
Ogury and The Trade Desk partner to offer programmatic mobile advertising for media buyers
16-12-2021 | 08:24:08
In line with an industry-wide development towards Supply Path Optimization, this direct integration will enable agencies to run Programmatic Guaranteed campaigns.
YouTube agency Team5pm launches in Scandinavia
15-12-2021 | 15:44:55
Team5pm is expanding further abroad. After Germany, the YouTube agency from Amsterdam is now also opening an office in Scandinavia.
[eMarketer] The rise of retail media is one of 2022’s top 5 retail trends
15-12-2021 | 15:33:41
eMarketer recently released the Retail Trends to Watch in 2022 report, outlining the five key trends that will most shape the retail landscape in the year ahead
Deliveroo delivers hyperlocal advertising with Ad-Lib.io
14-12-2021 | 13:45:00
With the Ad-Lib.io platform, Deliveroo has been able to augment paid social with display advertising to serve 30% more impressions in priority zones, and to achieve a CTR that is 2870% better than benchmarks thanks to dynamic templates.
[Marketing Report] Bob Koigi: The nexus between advertising and climate change
14-12-2021 | 12:15:00
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.  
Consumers believe advertising can play role in combating climate change, report
13-12-2021 | 12:00:00
 This is according to a new nationally representative survey commissioned by the IPA and carried out by Opinium among a sample of 2,000 UK adults aged 18 years and above.
Nielsen enhances identity system for digital ad measurement In 15 markets
10-12-2021 | 07:48:42
Nielsen has announced the release of its enhanced Nielsen Identity System for Digital Ad Ratings in 15 markets starting on 1st February 2022.
Advertising and media solutions company Telmar acquires Helixa
09-12-2021 | 07:01:46
Helixa and Telmar have announced they have completed an acquisition agreement giving Telmar, the global lleader in advertising and media planning solutions, ownership of the data-driven audience intelligence platform.
[Column] Eric Visser: Ad-tech's Wild West sees companies consolidate at exponential rate
08-12-2021 | 13:48:00
Over the same period, the advertising industry has been working hard to find solutions to continue targeting consumers with relevant ads in the privacy-centric world we now live in.
Global ad market reaches new heights, exceeds pre-Covid levels, Magna report
08-12-2021 | 07:23:09
The global economy has recovered in-line with expectations (GDP +5.9% vs +6.4% expected in April) and, in most markets, so has marketing activity and advertising spending according to the latest Magna report.
UK-based digital marketing firm LOCALiQ launches cross media optimization tech
08-12-2021 | 07:20:27
LOCALiQ, the UK’s digital marketing solutions provider, has announced the launch of cross media optimisation, a new propriety, goal-based ad technology solution that automatically optimises clients’ advertising campaigns to increase performance in real time across major digital ad platforms.
True Influence partners with The Trade Desk to make digital advertising more effective
08-12-2021 | 07:15:50
Under the new partnership, The Trade Desk will be the main media buying platform for the fulfillment of programmatic campaigns purchased through True Influence's DisplayBase® integrated B2B media management product.
[eMarketer] Apps will shift from ad dependency in 2022
08-12-2021 | 06:52:17
Making money through ads has gotten harder, so many developers will place bets that consumers are ready to sign up for even more subscriptions and to buy things directly through their apps.
[Marketing Report] Bob Koigi: Stepping up the war on extremist content, fake news
07-12-2021 | 12:45:00
As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.
Conviva teams with Experian to expand audience measurement capabilities for streaming publishers
07-12-2021 | 11:01:33
The combination of Conviva’s first-party, census-level streaming data and Experian’s unparalleled demographic data empowers publishers to easily provide advertisers with the most detailed and accurate audience insights available.
[eMarketer] Digital audio market sees inflection as advertising share grows
07-12-2021 | 10:56:19
After several years of growth in share, US digital audio subscription revenues will peak at 63.9% of total digital audio revenues in 2022.
IPG Mediabrands and NewsGuard to rate individual broadcast and cable news programmes and networks
03-12-2021 | 11:03:28
This tool goes beyond NewsGuard’s current offering of reliability ratings for news and information websites, giving advertisers greater insight before they invest their media dollars.
Xandr standardizes video content on its platform
02-12-2021 | 16:46:56
Xandr, AT&T’s advanced advertising company, has announced the release of a new feature on its platform, described as content metadata for video.
[eMarketer] 2021 is a historic year for global ad spending
02-12-2021 | 16:36:28
Thanks to 2021’s extraordinary rebound, total spending by the end of this year will exceed 2019’s pre-pandemic figure by more than $120 billion.
The CyberWire releases new guide to help B2B marketers take advantage of emerging opportunities in podcast advertising
30-11-2021 | 15:02:14
Published as both an eBook and a podcast, the guide was created to help organizations advertising in the popular programs across the CyberWire Network or other podcast networks make the most of their audio marketing investment.
[Marketing Week] Bob Koigi: Betting on emerging technologies to boost communication campaigns
30-11-2021 | 14:15:00
With a growing number of clients keen on tracking ROI on their communication campaigns, communication and PR companies are embracing emerging technologies including artificial Intelligence and cloud computing to deliver that value.
Mary Basterfield joins S4 Capital as Chief Financial Officer
29-11-2021 | 11:45:00
S4Capital plc, the new age digital advertising and marketing services company, has announced that Mary Basterfield will take over from Peter Rademaker as Chief Financial Officer of S4Capital plc from 3 January 2022 and join the S4Capital Board.
[eMarketer] Amazon dominates the fast-emerging retail media ad market
26-11-2021 | 11:48:17
Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.
[Column] Karan Singh: Maximise your engagement and battle to the top this Black Friday
25-11-2021 | 16:54:17
The Black Friday phenomenon is set to continue growing in 2021 with average budgets for consumers in the Netherlands expected to rise by 8% from last year according to research from Simon-Kuch & Partners.
MediaCom launches Creative Analytics to provide clients effective digital campaigns
25-11-2021 | 14:34:29
MediaCom is launching Creative Analytics, a new global capability designed to give greater insight into future creative performance across programmatic display, search, social and video.
Hollywood star Milla Jovovich picked as the face of Johnnie Walker in new campaign by Dept
24-11-2021 | 15:17:39
The campaign, the second of “The Walkers” ad concept which launched earlier this year starring Adrien Brody, is going live in fourteen countries across Eastern Europe on TV, digital, social and out-of-home.
[Vacancy] Outbrain is looking for a Programmatic Partnerships Manager
24-11-2021 | 13:27:00
Outbrain is directly looking for a Programmatic Partnerships Manager
[Vacancy] Outbrain is looking for an Industry Director, Automotive & Technology
24-11-2021 | 12:51:00
Outbrain is directly looking for an Industry Director, Automotive & Technology
[Marketing Week] Bob Koigi: Marketing Report forays into Belgium as it seeks to grow European footprint
24-11-2021 | 10:39:00
As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.
Omnicom's Credera acquires BrightGen to expand digital marketing consulting depth
23-11-2021 | 15:06:17
Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc.
Outbrain acquires video intelligence AG platform, expands brand and video offering
22-11-2021 | 15:20:00
vi’s contextual and machine learning technology enables media owners to enhance user engagement and monetization by adding relevant video content to articles.
Global ad tech company The Trade Desk advances partnership with NBCUniversal
20-11-2021 | 13:49:27
As part of this announcement, The Trade Desk will add NBCU’s Peacock service to its industry-leading CTV platform.
Global digital advertising market to reach $764 billion by 2025, research
19-11-2021 | 12:43:53
Growth in the historic period resulted from strong economic growth in emerging markets, increased internet penetration, government initiatives in developing economies and rising penetration of e-commerce.
Demandbase delivers account-based advertising for Facebook, Instagram, Twitter and YouTube
18-11-2021 | 17:16:08
Demandbase, the B2B go-to-market leader, has broken ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising.
[eMarketer] US retail media ad spend to surpass $30 billion mark this year
18-11-2021 | 13:09:36
US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.
[Marketing Week] Bob Koigi: Enlisting governments' support to bridge marketing skills gap
17-11-2021 | 14:52:00
As more marketing bodies amplify their call to governments to work with them in addressing the marketing skills crisis in the media, It is encouraging to learn of the UK government’s  £3.8 billion funding for skills training announced recently. 
rlaxx TV selects Publica to power CTV ad serving
16-11-2021 | 15:46:00
rlaxx TV, the European-based free ad-supported streaming service (FAST+AVOD), announced a partnership with Publica, a connected TV (CTV) ad platform.
MediaMonks acquires Italian creative content marketing agency Miyagi
15-11-2021 | 17:10:00
S4Capital announced that Miyagi, the leading creative content marketing agency - integrating strategy, creativity and production - is merging with Media.Monks to form S4Capital's Content practice in Italy.
Xandr launches a new deals platform within Xandr Monetize
12-11-2021 | 15:10:00
Xandr’s Monetize SSP now offers a feature-rich, intuitive deals platform coupled with marketplace innovation which empowers sellers to drive high-value transactions with buyers.
[eMarketer] Twitter’s US ad revenues to grow past $2 billion this year
12-11-2021 | 15:00:00
Following a year of somewhat stalled growth, Twitter will soar past $2 billion in US ad revenues in 2021, marking a 38.5% increase over 2020.
GameAnalytics launches HyperBid, a mediation platform for mobile games advertising
11-11-2021 | 15:25:30
GameAnalytics, the analytics platform used by over 100,000 game developers, has launched HyperBid - a powerful new mediation platform specifically engineered for mobile games publishers and developers.
[Marketing Week] Bob Koigi: Reinventing advertising offerings
11-11-2021 | 10:50:23
With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.
Global ad spend on Facebook and Instagram on an upward trend in 2021, report
10-11-2021 | 13:12:55
Emplifi, the unified customer experience platform, has released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad results, organic social media brand efforts, and CX trends.
[emarketer] Google, Facebook and Amazon to earn  $211.20 billion in US digital ad spending
10-11-2021 | 13:05:13
Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.
DoubleVerify and Innovid offer advertisers an automated way to maximize video investments across screens
09-11-2021 | 15:56:14
Innovid and DV’s partnership began in 2014 with the aim of automating unnecessary manual work for advertisers when monitoring and optimizing their media quality across screens.
[eMarketer] Facebook ad spending on an upward trajectory
09-11-2021 | 15:49:59
Despite Apple’s iOS privacy changes, eMarketer estimates that US advertisers will spend $50.30 billion on Facebook advertising in 2021, up 32.1% from last year.
Rakuten Advertising expands relationship with Xandr’s GSET, adopts Xandr’s Monetize SSP globally
08-11-2021 | 13:19:14
Xandr, AT&T’s advanced advertising company and Rakuten Advertising has announced the expansion of their relationship with Xandr’s Global Supply Evangelism Team (GSET) and the adoption of Xandr’s Monetize SSP.
Schibsted enters into first data marketplace partnership with Xandr
04-11-2021 | 12:31:07
 This is the first data marketplace relationship Schibsted has entered into and will allow Xandr Invest buyers to buy Schibsted data directly in the DSP.
BigCommerce partners with TikTok to launch advertising coupon programme for merchants
04-11-2021 | 12:24:00
Qualified merchants of all sizes based in the U.S., U.K., Australia and Canada that spend $300 on ads will receive $1,000 in advertising credits from TikTok and BigCommerce.
Interactive Advertising Bureau announces two executive appointments
03-11-2021 | 10:50:00
Interactive Advertising Bureau (IAB), the digital media and marketing trade association, has announced that Libby Morgan has been named SVP, Chief Strategy Officer, and Sheila Buckley has joined as IAB's Executive in Residence.
UK advertising spend set to surpass £29 billion in 2021, report
02-11-2021 | 12:55:32
The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year, reaching a total of £29.3 billion.
Conviva announces streaming platform expansion solving audience measurement challenges
02-11-2021 | 12:36:31
Conviva’s global streaming audience measurement technology promises to deliver unique, innovative, and industry-changing solutions.


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