New WFA research has found that while Chief Marketing Officers, CMOs, are keen to address consumer and regulatory concerns around data-driven marketing, the complexity of the data and digital ecosystem is making it hard for them to identify the right practical measures to take.
Havas Media Group has unveiled “Creative Elements That Win on Meta Platforms,” a research study conducted in collaboration with Meta that delivers insights to help advertisers develop creative that matters on Facebook and Instagram.
The Institute of Practitioners in Advertising, IPA, has announced that Digital Voices and House of Greenland have been elected into IPA membership at its quarterly Council meeting.
Brands are stepping up their net zero emissions commitments and reducing their carbon footprint through a raft of campaigns, interventions and partnerships as they seek to accelerate the transition to a clean energy economy.
On average, these companies have seen monthly revenue increase by more than 50%. T
The advert plays on the renewed interest in the 1986 movie Top Gun, following the release of the sequel Top Gun: Maverick, and encourages traders to ‘trade up’ and experience the superior benefits of IC Markets.
Using proprietary methodology, Epsilon converted survey results from 2000+ respondents across 4 retail categories and 40 brands into an index forming a proven relationship between loyalty drivers, attitudes, and actual consumer behaviour.
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.
The research identifies the rewards of taking creativity more seriously, with clients saying creativity was ‘business critical’ more likely to say they were ‘growing’ (33%) as opposed to respondents coming from ‘maintaining’, ‘recovering’ or ‘declining’ businesses (25%).
Companies are spending on technology that will allow them to gather and store their own data, access information to make decisions, and act as needed.
This type of content, which is relatively inexpensive but requires original content in addition to creator content, ranks lower with small and large businesses.
This year, TikTok’s share will reach 15.5%, beating Facebook’s 14.8%. Instagram will remain on top with 44.7%.
CMOs rely on marketing technology to justify investment, navigate privacy regulations, and prove revenues have grown.
Entravision, a global advertising, media and ad-tech solutions company, has announced the closing of the previously announced strategic investment stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan.
StepUp will merge with Kantar’s existing XTEL Trade Promotion offering. The combined business will be branded Kantar XTEL and will operate as an independent entity within the Kantar Group.
Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels.
In what is creating jitters in the marketing industry, close to half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent.
Magnolia Communications, an award-winning full-service B2B demand generation agency, has announced its partnerships with Terminus, ON24 and Active Campaign to provide additional digital marketing services and a 360-degree approach to its clients.
Nearly half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent, topping off at 54% among agencies, according to new research from WFA and global media advisors MediaSense.
To help businesses and brands accelerate their growth and win across the continent, Kasi Insight, Africa’s decision’s intelligence company and Creative VMLY&R Kenya, a marketing agency, have announced a new partnership to help brands win over consumers with smart and data driven marketing.
Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay.
AI applications are becoming more common across functions including supply chain, product, and back office. Brands are using AI tools to generate deep customer insights, track supplier pricing, and more.
Brands are looking to gaming as another way to draw new consumers, especially younger ones. There is big money in mobile gaming, particularly, and the industry is bringing changes to marketing and brand engagement.
Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.
Sourcepoint’s proprietary platform allows advertisers to ensure media quality by analyzing how media inventory suppliers comply with consumer privacy regulations like CCPA and GDPR.
Teampay for Marketers is a first-of-its-kind personalized offering designed specifically to help marketers spend at the speed of business–with proactive controls, upfront approvals, Slack and Teams integrations and real-time spend visibility.
Adriel is an intuitive plug-and-play platform that enables marketers to connect, manage, and optimize an unlimited number of digital advertising accounts in a central workspace.
IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has released results of a new survey, which surveyed buyers to identify their digital advertising quality concerns and understand their attitudes towards industry standards, and different types of inventory.
When it comes to following up on leads and guiding potential clients through the conversion funnel, automation can save marketers a lot of time
Cranfield University in partnership with CIM Academy, a Chartered Institute of Marketing (CIM) accredited study centre, have announced a new joint Master of Science (MSc) programme that aims to address the current skills gap in the UK.
The research shows that the pandemic has impacted marketers’ confidence when working on international projects, with nearly half (48%) now finding it more difficult.
WPP has announced it has agreed to acquire the business of Bower House Digital, a marketing technology services agency located in Australia.
Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.
New research conducted by MAGNA Media Trials, MAGNA’s proprietary research offering, in partnership with Twitter, quantifies the benefits and drivers of brand cultural relevance today.
Following an Upfront season that lacked significant conversation about measurement, GroupM has developed a roadmap for audience measurement partners to drive the industry towards improved measurement standards.
As part of DEPT’s mission as a Certified B Corporation, the agency is focused on having a positive impact on clients, employees and society as a whole.
As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.
The study aimed to uncover the true capabilities of AR ads (Lenses), as well as understand the role of AR ads in the consumer purchase journey.
NIS Pro provides professional teams and rights holders in some of the world’s biggest sports leagues with clear, holistic views of their properties to inform smarter sponsorship sales activities and packaging strategies.
This addition allows My Code to continue working with brands to ensure that increasing populations of diverse audiences are accurately and thoughtfully represented.
Pinpoint Global has appointed Ms. Tracy Zwilling to their team as Director of Marketing. In this role, Tracy will be responsible for leading all marketing initiatives, communications and public relations for Pinpoint Global.
The release comes at a critical time as retailers and consumer brands experience growing financial pressures from escalating advertising, supply chain and e-commerce delivery costs in parallel with rising inventories and changing consumer demand.
RealityOS, Apple's purported operating system for its expected augmented and virtual reality (AR/VR) headset, has been discovered in a trademark filing discovered by Vox Media product manager Parker Ortolani.
TikTok’s program brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video platform.
According to the numbers put forward by StockApps.com, 64% of global marketers are either extremely or very confident about the effectiveness of advertising on social media platforms. On the opposite spectrum, podcasts have the least level of trust from marketers.
Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels.
The latest edition highlights the significant growth in podcast audiences and content, and how brands and advertisers can utilize the medium to amplify reach and ROI.
After the two years, the trainees will have the opportunity to continue to grow within the organisation, in their chosen specialism. With this initiative, iO is putting its credo 'infinite opportunities' in the spotlight.
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
Smartly.io is now badged as both an official Creative Partner and a Campaign Management Partner for TikTok.
With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.
United Brands Association (UBA) and iO have collaborated to develop the five-part video training “E-commerce in 2022” at the UBA Academy.
Havas Market’s offering stretches far beyond media into e-commerce strategy, operations, analytics, and customer experience.
Havas Group has announced the acquisition of Search Laboratory, an award-winning integrated digital agency dedicated to searching for the truth in data, with offices in Leeds, London, Austin and New York.
The Google program identifies a select group of trusted creative partners to help clients manage and up-level their creatives with end-to-end services, from design to reporting.
Front Networks will integrate into the Havas Creative network. Its expertise in timely and effective digital storytelling, creating engaging digital content and channel mapping.
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced enhanced advertising automation capabilities for retailers and big-box brands.
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.
Frontier Australia will be integrated into Havas Group’s Edge Performance Network (EPN), the largest global performance marketing network.
With millions of viewers hooked on to watching videos, a new future of video-based content has evolved – interactive videos with clickable content.
Equifax and Team Velocity Marketing, a Data Driven Holdings company (DDH), have partnered to deliver an innovative new subscription marketing service for automotive dealers through Team Velocity's recently launched Qualified Customer offering.
Baidu Global has announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform.
The result is a frictionless experience for buyers who are able to activate Scibids’ customizable, privacy-centric, and highly performant ad decisioning.
Castellan Solutions, the largest, global provider of resilience management solutions, has announced the appointment of Adam Ozmer as its new Chief Marketing Officer.
Omnicom Group Inc. has announced the acquisition of TA Digital as part of its efforts to further expand its digital transformation, content management, commerce and customer experience capabilities.
That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.
Experian marketing data assets will enhance the Nielsen Identity System by providing persistent IDs for open web measurement, increasing coverage and interoperability by supporting audience measurement across screens and devices that are consistent and comparable.
AppLovin Corporation, a marketing platform, has announced it has reached a definitive agreement to acquire Wurl, a high-growth software platform in the Connected TV (CTV) market.
The outbreak of the COVID-19 pandemic, which triggered a paradigm shift in the way individuals use different apps, has positively impacted market growth in the digital media and digital marketing markets.
As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.
Research commissioned by the CMA revealed that 71% of people shopping online had encountered these tactics.
Depreciation of third-party cookies/IDs, across-media addressability constraints and innovations are impacting advertising measurement, bots and fake users are emerging as the newest and greatest threats to the advertising industry.
Knegten will lead Outbrain’s global marketing initiatives and will be instrumental in promoting Outbrain’s global brand.
Thought leader and iO strategic partner Steven Van Belleghem suggests that this has everything to do with the changing market
Carbia will be responsible for building and directing business relationships with senior executives in the company’s client portfolio, as well as leading Xandr’s positioning strategy in the region.
ViacomCBS is directly looking for a Trade Marketing Manager Benelux
Hivestack is directly looking for a Senior Marketing Manager EMEA
Growth in the global market is propelled by rapid digitization across various industry verticals, increasing dependence of marketers on consumer data, along with rising penetration of GPS-enabled mobile devices and the internet.
IAB UK and Manchester Metropolitan University partner to support new talent with digital marketing skills
The Interactive Advertising Bureau UK, IAB UK, has partnered with Manchester Metropolitan University to equip graduates with essential industry insight and skills for careers in digital marketing.
The first of its kind partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform.
Belgium-based marketing and influencer agency BeInfluence has unveiled a new department dubbed The Sway Crew bringing together talents who have signed exclusively with the agency.
This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.
The Pitch Positive Pledge plan will bring together the IPA, ISBA their members, and intermediaries and was discussed at the cross-industry RENEW conference.
The LTK Brand Influence Forecast is based on qualitative interviews with marketers from leading brands on the LTK Brand Platform and quantitative analysis using LTK Influencer Benchmark™.
Instagram is testing “Instagram Subscriptions,” a feature that would enable users to access exclusive content from creators in exchange for a monthly fee, per a company announcement.
Diederik Breijer, LiveWall, Wave 100%EMAIL, 100%driven and Standard Investment launch United Playgrounds
United Playgrounds positions itself as a Digital Solutions Group – it conceives, designs and builds end-to-end digital products, services, business solutions and data-driven marketing campaigns.
[Marketing Week] Bob Koigi: Gen Z and Millennial social media users power global social commerce industry
This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.
GrowForce, a growth marketing agency which has made its name in the Benelux, has joined Upthrust, one of the 5 driving forces behind Customer Collective. The integration of GrowForce with Upthrust makes the latter a European market leader in growth marketing services.
US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay.
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.
The use of AI with social media management software is one of the major trends supporting the content marketing market.
S 4Capital plc, the tech-led, new era digital advertising and marketing services company, has announced a combination between 4 Mile Analytics and Media.Monks, which significantly expands the capabilities of its Data&digital media practice.
Jaguar Land Rover selects automotive digital marketing company Sincro as website and advertising provider
Sincro's third-generation twin AI improves dealer performance by helping automotive retailers turn inventory faster by providing relevant luxury experiences to in-market automotive shoppers in real time.
Vendasta has announced the acquisition of MatchCraft from Advance Local. MatchCraft is a global software company specializing in search, display, and social media advertising solutions for digital marketing agencies.
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced new research outlining how changes resulting from the global pandemic will impact ad spend and strategies on social media platforms in 2022.
IZEA will also begin paying select influencers in cryptocurrency for campaigns where it has received cryptocurrency as payment from marketers.
The ‘Whole Marketer course’ will empower marketers enabling them to take a holistic view of the leadership, technical and soft skills required for a successful career in marketing, while also the personal understanding to live a fulfilled life.
Hearst has announced that April Lane has been named chief e-commerce officer. In this new role, Lane will lead the expansion of e-commerce and performance marketing capabilities across the organization’s consumer media businesses.
Thimba Media has acquired Seven Star Digital on a cash free debt free basis to consolidate its position in the UK market.
Azerion and Havas Media partnership gathers momentum to ensure best ROI and quality control for clients
Azerion, the digital entertainment and media platform, and Havas Media The Netherlands, part of the global media agency Havas, are reaping the rewards of their partnership.
Marin Software, a provider of digital marketing software for performance-driven advertisers and agencies, has announced an integration with Amazon Ads' demand-side platform (DSP).
broadhead, an independent, integrated marketing agency, has acquired HMH Agency, a firm known for its creative work powering brands that are driving the future of transportation.
Video streaming experience has become unwieldy, unfriendly, and expensive for a bulk of consumers with three out of every five subscribers to multiple streaming services expressing frustration with their viewing experiences.
AppLovin Corporation, a marketing software company, has announced it has completed the acquisition of Twitter, Inc.’s MoPub business for $1.05 billion in cash.
Launched in October for men’s college basketball programs, the Nielsen Impact Score is designed to help coaches and collegiate teams position the marketing value of a program.
The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.
Owing to the increasing significance of marketing in generating sales and customer retention, marketing services are witnessing a rise in their spending.
New research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM), reveals that digital marketing skills have stagnated or declined during the pandemic.
The two companies will combine under the Quartile name, growing the brand into the world’s largest cross-channel e-commerce advertising platform.
Stats Perform partners with Münster-based HEIM:SPIEL for provision of content and solutions across the digital sports market
Stats Perform, the sports tech leader in data and AI technology, and HEIM:SPIEL, a leader in the provision of content and solutions across the digital sports market, announced a new partnership.
With the acquisition of intoAction, iO becomes one of the leading digital marketing experts in Adobe Suite, Salesforce, and HubSpot, with (soon) nearly 200 marketing automation specialists in total, spread across several campuses.
Global digital agency Dept has acquired Feed, an agency specializing in delivering hyper-personalized, content at scale for forward-thinking global brands such as eBay, Gumtree, and Ancestry.com.
Storia, a brand amplification agency, part of the Integrum Worldwide marketing agency collective, has announced it has acquired Hell's Creative in an all-cash asset purchase transaction.
Team5pm is expanding further abroad. After Germany, the YouTube agency from Amsterdam is now also opening an office in Scandinavia.
According to the research, the racial pay gap between white and BIPOC influencers (Black, Indigenous & People of Color) is 29%.
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.
The Institute of Practitioners in Advertising, IPA, has announced that Creative Culture and The Clerkenwell Brothers have been elected into IPA membership at its quarterly council meeting.
LOCALiQ, the UK’s digital marketing solutions provider, has announced the launch of cross media optimisation, a new propriety, goal-based ad technology solution that automatically optimises clients’ advertising campaigns to increase performance in real time across major digital ad platforms.
As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.
Creativity, technology, data and people are the foundations of digital success, and Ada by Dept combines all four with proprietary technology and third-party integrations that serve thousands of campaigns today.
Maverick Digital has merged with Media.Monks, a subsidiary of S4 Capital.
The combination of Conviva’s first-party, census-level streaming data and Experian’s unparalleled demographic data empowers publishers to easily provide advertisers with the most detailed and accurate audience insights available.
Etihad Airways, the national airline of the UAE, and Ad-Lib.io, the next-generation Creative Management Platform (CMP), have partnered to advance Etihad’s digital advertising capabilities to the next level by leveraging Ad-Lib.io’s platform for digital-savvy brand marketers.
Partnering with Global CEO Wendy Clark and the Dentsu International Executive team, Hesz will shape and define the strategy, priorities, and long-term direction of Dentsu International, aligned to dentsu Group’s strategy.
The latest findings echo the emphasis the Government’s Autumn budget placed on skills, with a £3bn investment in personal development to help the UK economy recover from the pandemic.
With a growing number of clients keen on tracking ROI on their communication campaigns, communication and PR companies are embracing emerging technologies including artificial Intelligence and cloud computing to deliver that value.
S4Capital plc, the new age digital advertising and marketing services company, has announced that Mary Basterfield will take over from Peter Rademaker as Chief Financial Officer of S4Capital plc from 3 January 2022 and join the S4Capital Board.
Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.
[Marketing Week] Bob Koigi: Marketing Report forays into Belgium as it seeks to grow European footprint
As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.
E-commerce marketplace DHgate partners with Google to facilitate small exporters in overseas digital marketing
With Huitou, Google’s ads solution offering will be seamlessly integrated into DHgate's marketing platform for sellers, alongside other established advertising tools offered by the e-commerce company.
Marketing Report travaille sur un certain nombre de lancements internationaux. La première expansion sera en Belgique.
Marketing Report is working on a number of international launches. The first expansion will be to Belgium.
Digital marketing company Creative Realities extends partnership with automotive manufacturing firm into Canada
Creative Realities, Inc., a provider of digital marketing solutions, is expanding its collaboration with one of the world's largest automakers with 15 automotive brands in 130 countries.
As more marketing bodies amplify their call to governments to work with them in addressing the marketing skills crisis in the media, It is encouraging to learn of the UK government’s £3.8 billion funding for skills training announced recently.
Iberia, Vueling, LEVEL and IAG Cargo have announced that Havas Media Group is its new Global Media Partner, after passing a marketing services review.
Creatio, a global vendor of one platform to automate industry workflows and CRM with no-code and a maximum degree of freedom, announced its partnership with ZED Consulting.
S4Capital announced that Miyagi, the leading creative content marketing agency - integrating strategy, creativity and production - is merging with Media.Monks to form S4Capital's Content practice in Italy.
With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.
Marketing leaders believe digital commerce will be the most important sales channel in the next two years, Gartner survey
Eighty-six percent of marketing leaders report that digital commerce will be the most important route to market for their organizations in the next two years, according to a survey by Gartner, Inc.
ViacomCBS is directly looking for a Media Planning Manager
In a transaction made on October 29th, 2021, Liana Technologies, part of the Ilkka-Yhtymä Group, became the majority stakeholder of the Swedish marketing technology company Ungapped.
LiveWorld, Inc., with over 25 years of experience in healthcare, retail, and consumer digital and social media, has announced new agency services and capabilities to address the most demanding hospital marketing challenges.
Unite Digital's regional marketing platform unifies the shopping experience by enabling dealers to integrate their branding and price points directly into high-budget advertising that drives traffic directly to their own digital properties.
InMobi launches a series of vertical-centric, contextually relevant marketplaces for mobile advertising
With custom-built audiences, custom creative support, pre-built supply packages, and managed service for optimizing campaign performance, Curated will initially feature premium sports and holiday shopping as vertical offerings.
A coalition in the European Parliament recently sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.
The purchasing power of digitally native, influencer-savvy Generation Z continues to be one of the most important and talked about factors for strategic digital marketers worldwide.
Merkle, a data-driven customer experience management (CXM) company, has announced its new partnership with TransUnion.
Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.
Hearst Magazines has announced that Dmitry Klebanov has been named president of iCrossing, the company’s global digital marketing agency.
Dentsu International has announced the launch of its first global ‘Rise Up’ Challenge to upskill 10,000 young people in digital media and creative communications and showcase their best campaign ideas to inspire consumers to drastically reduce their food waste.
Companies and institutions are increasingly leaning towards sustainable practices to respond to growing global problems.
[Marketing Week] Bob Koigi: Activating innovative ad solutions to grow brands portfolio, expand customer base
As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.
Now counting 180 Swedish team members, after the earlier acquisition of full-service agency Stendahls, this step underlines Intracto Group’s growth ambitions in Scandinavia.
MERGE, a premium storytelling technology company that promotes health, wealth and happiness, has announced the acquisition of the digital marketing consultancy, Blue Moon Digital, Inc.
The global billboard and outdoor advertising market is poised to grow from $60.23 billion in 2020 to $66.63 billion in 2021 at a compound annual growth rate (CAGR) of 10.6%.
For this study, MAGNA partnered with Brave, a web browser with a global advertising platform built for privacy that rewards people for their attention.
This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide.
Publicis Groupe has announced the acquisition of CitrusAd, a software as a service (SaaS) platform optimizing brands marketing performances directly within retailer websites.
Stories have become a popular venue for social media advertising, but there are already signs of a spending plateau.
[Marketing Week] Bob Koigi: Global advertising agencies market rebounds from shocks to record growth
According to a report by Research and Markets, The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021.
Brands are revising their campaign strategies and embracing innovative models as they seek to reach hitherto untapped markets and expand their portfolio.
Advertisers are increasingly turning to tech solutions to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress.
IRIS.TV, the world’s video data platform, has tapped SpotX, now part of Magnite, the global video advertising platform, to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens.
Through this collaboration, Nielsen will integrate comprehensive automotive data from Polk Automotive Solutions by IHS Markit into its audience and outcomes measurement solutions.
Magna has released its advertising forecasts for June 2021 indicating that global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020.
Nielsen Market Lift is a cloud-based campaign measurement tool that unlocks the ability to evaluate the effectiveness and efficiency of marketing campaigns on both a large national scale as well as on small scale test and learn advertisements.
The study outlines tangible next steps that marketers can take to connect with multicultural audiences in authentic, culturally-relevant ways.
Outbrain Academy is designed specifically to help grow your marketing skills in an area that is experiencing huge growth: Native Advertising.
Influencer marketing continues to make inroads in today’s marketing mix with brands keen to include creators in their media plans, a departure from the past when their roles were underestimated.
Magdalena Flick: 5 reasons why it’s time to give native advertising a leading role in your media mix
When it comes to digital marketing, brands and agencies are always looking to gain new ways to reach and speak to their audiences.
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
Logitech is directly looking for a Consumer Marketing Manager Personal WorkSpace BENELUX
By the end of this year, TikTok will have a larger number of Gen Z users in the US than that of Instagram. And it will surpass Snapchat in terms of total users by 2023.
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
Digital advertising and marketing services company S4Capital has announced a combination between Raccoon Group and MightyHive, which significantly expands the capabilities of its data & digital media practice in Latin America.
Marvia, the software-as-a-service(SaaS) platform that specializes in solutions for local marketing automation is one of the fastest-growing Dutch MarTech players.
To inform the report, Dentsu conducted a survey across 200 marketing decision-makers in the UK and US to understand the current Marketing climate and how the pandemic had contributed to its changes.
Logitech is directly looking for a Global Account Manager BENELUX
Dept’s specialist knowledge and expertise in digital marketing will enable IFAW to centralise and streamline campaigns, while ensuring budgets are fully optimised.
Lukkien is directly looking for a Client Service Manager
Scircula is directly looking for a Digital Marketing Strategist
Nielsen announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity.
Mauritshuis and Dept optimised the digital marketing aspects and developed creative content concepts to reach additional target groups, such as young people, and enthuse them to visit the museum. During Spring, the new changes will go live.
Chinese multi-purpose app WeChat is entering its second decade. Allen Zhang Xiaolong, chief architect of the super app, pledged at an annual conference to make videos its cornerstone in the coming years.
Even with a tough 2020 occasioned by COVID-19 pandemic, the programmatic digital display advertising spend in UK recorded a rise bolstered by social media use, with that increase expected to be sustained this year according to a forecat by eMarketer.
Marketers have long created multiple video ad lengths but with more innovative technology, there is now ability to deliver those ads in a desired sequence.
EWM. SA, a Geneva web development and digital marketing agency announces the creation of its Paris branch, EWM France, in a joint venture with the OLCM holding company.
The market for Digital out-of-home advertising in Canada never fully recovered even as lockdowns eased, summer arrived, and more people ventured outdoors.
Global data and measurement-driven media agency Essence has announced the introduction of its Essence Media Health Check service, developed to help marketers achieve effective business outcomes from their digital media campaigns by delivering measurable performance improvements over current baselines.
SpotX, the global video advertising platform, has announced it is integrating the Unified ID 2.0 solution, an open source and interoperable ID framework designed to improve relevant advertising.
Generating quality leads and attracting increased web traffic are top priorities for marketers in 2021 at 79 per cent and 75 per cent respectively according to the State of Content Marketing report by SEMRUSH
Despite 2020 being a tough year for China and the world with the outbreak of COVID-19, China is looking at 2021 with optimism as next generation technology and mass rollout of coronavirus vaccine return the world to normalcy.
The world's influencer marketing platform industry is projected to grow from $6,015 million in 2020 to $24,076 million by 2025, at a Compounded annual growth rate of 32 per cent during the forecast period.
Guild, a British, independent messaging platform for professional groups and networks has published a new guide: Community Based Marketing (CBM)– the new play in B2B marketing.
The market for Motorsport Online Advertising is forecast to reach $256.7 million by 2025, growing at a compounded annual growth rate of 24.1% from 2020 to 2025 according to the latest study by Research and Markets.
Online training provider GoodHabitz is pursuing its international growth ambition of becoming a rock-solid digital learning platform.
Anzu.io, the in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform.
Xandr operates a technology platform that facilitates and optimises the buying and selling of digital advertising, across premium media properties spanning advanced TV, display and mobile.
Gartner, Inc. has revealed its top marketing predictions for 2021 and beyond exploring how post-pandemic renewal strategies put marketing on the hook for redefining and reestablishing customer relationships.
Influencer marketing has proved to be a worthy investment for brands: in a recent Twitter survey, 49% of responders said they rely on influencer recommendations when making purchases.
TikTok has announced two new partnerships in the recent past. The first is a global partnership with e-commerce platform Shopify and the second is a new music licensing agreement with Sony Music Entertainment.
Beauty and makeup giant ARTDECO has relaunched its online shop across nine countries and seven languages.
Startup Weekly talks with Kinga Incze, founder of Mediaspace.global, a new, independent social platform for media, marketing, tech, law, innovation and regulation company based in London, UK.
In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud.
Nielsen has announced that they are making sweeping changes to their Nielsen Marketing Cloud solution to enable advertisers to activate against an omnichannel campaign strategy.
As the world has continued to innovate, ad personalization has remained one of the more effective tools out there to help brands deliver more relevant ad experiences.
Strategic design agency Sorthvid has announced that they will fully integrate into one of Europe’s leading digital agencies; Dept.
Outbrain, the world's discovery and native advertising platform on the open web has launched Carousel, an interactive Smartad format.
EPAM Systems, Inc., a global provider of digital platform engineering and software development services, has announced the successful launch of Bacardi's new end-to-end, automated DevOps platform.
The Swiss headquartered new digital advertising platform, YOUengine, will launch in 5 test cities starting January 15, 2021 with a 50 city push in the works later in the year.
Nielsen has announced that it is augmenting the digital capabilities of Nielsen Ad Intel, a market advertising intelligence solution.
Outbrain, a global discovery and native advertising platform on the open web, has announced the expansion of Conversion Bid Strategy, part of Outbrain's suite of optimization tools.
Isobar’s exclusive study of over 1350 global Chief Marketing Officers, CMOs, has assessed the evolution of customer experience design in the age of Covid-19 and beyond.
Google Cloud has announced collaboration with Reckitt Benckiser (RB) to drive stronger customer engagement as the consumer health, hygiene and nutrition company embarks on wide-scale digital transformation.
GroupM U.K., WPP’s media investment group, has announced that all five of its U.K. agencies plus GroupM U.K. and Xaxis U.K. have been awarded Gold Standard Certification 2.0 from the IAB.
Mono Solutions, an offshoot of German multimedia conglomerate Bauer Media has partnered with Lokale Internetwerbung GmbH & Co. KG, a company that delivers a SaaS marketing solution to local businesses in more than 40 markets.
ReverseAds has announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands serve intuitive ads everywhere buyers go online after their initial search.
Digital marketing agency Wpromote, has announced the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative.
Nielsen has announced that Hearst Television has selected Nielsen Marketing Cloud to power access to premium audiences through its Hearst Anyscreen product.
Verizon Media and Broadsign have announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform.
German-based service provider Admitad has launched Admitad Affiliate Marketplace, an aggregator of affiliate programs from multiple networks.
Rokt, a global e-commerce technology company, has announced the addition of Pascal Ehrsam as Senior Vice President of Marketing.
New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals a significant lack of digital skills among just over 500 marketers working in the charity sector.