Digital marketing, just like fashion, evolves and changes faster than light speed. YouTube influencer marketing is also not stagnant:
As companies and brands compete to outwit each other in catching consumers’ attention, there has been a flurry of marketing campaigns key among them the email newsletter ads.
Social media is most likely to experience brand risk incidents in the next 12 months—second only to programmatic advertising.
Despite a number of US marketers slashing spending on influencer marketing due to the devastating effects of COVID-19, there has been a marked interest in working with influencers.
The world's influencer marketing platform industry is projected to grow from $6,015 million in 2020 to $24,076 million by 2025, at a Compounded annual growth rate of 32 per cent during the forecast period.