The Institute of Practitioners in Advertising, IPA, has announced that Digital Voices and House of Greenland have been elected into IPA membership at its quarterly Council meeting.
This type of content, which is relatively inexpensive but requires original content in addition to creator content, ranks lower with small and large businesses.
This year, TikTok’s share will reach 15.5%, beating Facebook’s 14.8%. Instagram will remain on top with 44.7%.
In a world where consumers are increasingly becoming skeptical of traditional advertising, marketers are turning to influencers to create authentic content, connect with customers and position brands.
impact.com, the partnership management platform, in partnership with WARC, an international marketing intelligence company, has released an in-depth research report on the rapidly evolving brand-influencer dynamic.
The digital retail juggernaut booked event spaces and loaded them with goods that would be on sale on Prime Day. Think: bathrooms stocked with cosmetics and bedrooms loaded with home furnishings.
As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.
WPP has announced the acquisition of Village Marketing in North America, the industry leader in influencer marketing and creator economy partnerships.
Belgium-based marketing and influencer agency BeInfluence has unveiled a new department dubbed The Sway Crew bringing together talents who have signed exclusively with the agency.
This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.
The LTK Brand Influence Forecast is based on qualitative interviews with marketers from leading brands on the LTK Brand Platform and quantitative analysis using LTK Influencer Benchmark™.
US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay.
IZEA will also begin paying select influencers in cryptocurrency for campaigns where it has received cryptocurrency as payment from marketers.
In social commerce, brands are discovering that less is more when partnering with content creators to feature their products. Social media users with a small but loyal following are becoming the strategic play for younger consumers.
According to the research, the racial pay gap between white and BIPOC influencers (Black, Indigenous & People of Color) is 29%.
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.
Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.
As more marketing bodies amplify their call to governments to work with them in addressing the marketing skills crisis in the media, It is encouraging to learn of the UK government’s £3.8 billion funding for skills training announced recently.
A coalition in the European Parliament recently sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.
The purchasing power of digitally native, influencer-savvy Generation Z continues to be one of the most important and talked about factors for strategic digital marketers worldwide.
First global standards to ensure responsible marketing of alcohol by social media influencers launched
The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors.
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.
Advertisers are increasingly turning to tech solutions to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress.
Influencer marketing continues to make inroads in today’s marketing mix with brands keen to include creators in their media plans, a departure from the past when their roles were underestimated.
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
In collaboration with The Body Shop, AGE Media is developing three special campaigns aimed at making a positive contribution to the world. As in previous years, AGE Media stands as a trusted partner to The Body Shop in their influencer marketing in 2021.
Logitech is directly looking for a Global Account Manager BENELUX
Logitech is directly looking for a Distribution Account Manager - UK/Netherlands
Digital marketing, just like fashion, evolves and changes faster than light speed. YouTube influencer marketing is also not stagnant:
As companies and brands compete to outwit each other in catching consumers’ attention, there has been a flurry of marketing campaigns key among them the email newsletter ads.
Social media is most likely to experience brand risk incidents in the next 12 months—second only to programmatic advertising.
Despite a number of US marketers slashing spending on influencer marketing due to the devastating effects of COVID-19, there has been a marked interest in working with influencers.
The world's influencer marketing platform industry is projected to grow from $6,015 million in 2020 to $24,076 million by 2025, at a Compounded annual growth rate of 32 per cent during the forecast period.