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11-09-2020 18:52:00 | Door: Administrator | Hits: 5392278 | Tags:

OOH delivers exceptional value compared to other ad mediums, survey
18-05-2022 | 08:08:00
The data proves that OOH provides an exceptional value compared to other mediums with much higher price tags, like TV and video, radio, and banner ads. 
IPG Mediabrands’ Rapport and Quotient announce Out-of-Home tech partnership
17-05-2022 | 08:15:00
 This partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to digital out-of-home (DOOH) with the ability to leverage Mediabrands proprietary audiences.
Vistar Media acquires Sage+Archer to accelerate programmatic OOH across Europe
13-05-2022 | 08:30:08
Through this deal, Sage+Archer gains a strategic influx of capital to accelerate growth across Europe, now backed by Vistar’s global programmatic marketplace.
The digital out of home market to reach $55 billion by 2030, report
13-05-2022 | 08:22:32
Digital-out-of-home advertising is described as a marketing channel in which promotional media is dynamically and digitally presented in public outdoor places such as airports, subways, bus stops, commercial buildings, and so on.
Hivestack launches research division on programmatic media activation in the metaverse
13-05-2022 | 08:20:22
Hivestack, the world's independent programmatic digital out of home (DOOH) ad tech company, has announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse.
IPA and ISBA launch Pitch Positive Pledge to improve pitching behaviours among advertisers
11-05-2022 | 09:32:41
The IPA and ISBA have launched their much-anticipated Pitch Positive Pledge, a joint initiative that seeks to improve the behaviours of agencies and advertisers around pitching for the benefit of its people, the planet and profit.
OneScreen.ai partners with Evertreen to help offset carbon footprint in outdoor advertising
05-05-2022 | 09:34:00
OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, is partnering with Evertreen, the only platform that allows users worldwide to plant real trees online and track them via satellite.
[Marketing week] Bob Koigi: Bridging advertising skills gap
04-05-2022 | 11:34:00
With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.
Hivestack partners with Billups to launch multi-market programmatic digital out of home campaign in Europe for Ace & Tate
03-05-2022 | 09:21:47
The partnership will see the first programmatic DOOH campaign launch in The Netherlands for fashionable DTC eyewear brand, Ace & Tate, across JCDecaux screens via the VIOOH platform.
World Out of Home Organization signs nine new members
12-04-2022 | 09:56:20
The new members are: DoohClick, Media Resources, 1805 Media Marketing, SDE Media, Schindler, Allvision, W Group, adtrackmedia, Captivate and Branded Cities.
Global ad investment to grow by 9.2 per cent in 2022, dentsu ad spend report
23-03-2022 | 14:54:32
The twice-yearly report which combines data from over 50 markets globally, anticipates $745 billion will be spent globally. 
O2 and Serviceplan Bubble create campaign on home internet offer
03-03-2022 | 07:38:43
The large-scale campaign under the motto ‘Home internet. For every home’ , includes a TV spot that can be seen immediately on all major channels and is accompanied by print, OOH, online, social media ads and a  longer-form film shown in German cinemas.
Global digital OOH advertising industry to reach $33 billion by 2027, report
01-03-2022 | 08:19:36
Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Lamar Advertising joins World Out of Home Organization
25-02-2022 | 08:22:15
Lamar Advertising, one of the largest out-of-home advertising companies in the world, has joined the World Out of Home Organization (WOO).
[Marketing Week] Bob Koigi: Warming up to the metaverse revolution
24-02-2022 | 13:00:00
As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.
World Out of Home Organization signs six new members
23-02-2022 | 08:22:41
The World Out of Home Organization has signed six new members: Intermx, Core Media, StreetSmart, MODA Technologies, Astral Media Outdoor and Digital Signage Federation.
Global advertising agencies market to reach $553 billion in 2026, report
28-01-2022 | 08:32:00
Major players in the advertising agencies market are Caveni Digital Solutions, Socialiency Advertising, Tegra, BrandBurp Digital, Plan Z, Titan SEO Group, Breakneck Creative, Thevisiontech, Dentsu Inc., WPP PLC and Omnicom Group Inc.
Global outdoor advertising market to reach $58.80 billion in 2025, report
03-01-2022 | 07:05:00
Factors such as a booming tourism industry, growing programmatic digital display Ad spending, increasing urban populace, accelerating economic growth and improving consumer confidence are expected to drive the market.
Holiday advertising fraud on the rise, DoubleVerify data
17-12-2021 | 07:53:00
DV analyzes over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to bot-based fraud and injected ads.
Out Of Home Advertising up 38% in third quarter of 2021, report
14-12-2021 | 13:00:00
Digital OOH is leading the overall OOH recovery, and the segment jumped 56 percent compared to Q3 2020. Year-to-date, OOH ad revenue totals $5.1 billion which is an increase of 10 percent over 2020.
Global ad market reaches new heights, exceeds pre-Covid levels, Magna report
08-12-2021 | 07:23:09
The global economy has recovered in-line with expectations (GDP +5.9% vs +6.4% expected in April) and, in most markets, so has marketing activity and advertising spending according to the latest Magna report.
[eMarketer] 2021 is a historic year for global ad spending
02-12-2021 | 16:36:28
Thanks to 2021’s extraordinary rebound, total spending by the end of this year will exceed 2019’s pre-pandemic figure by more than $120 billion.
World Out of Home Organization adds seven new members from main global markets
25-11-2021 | 14:23:17
The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK.
Hollywood star Milla Jovovich picked as the face of Johnnie Walker in new campaign by Dept
24-11-2021 | 15:17:39
The campaign, the second of “The Walkers” ad concept which launched earlier this year starring Adrien Brody, is going live in fourteen countries across Eastern Europe on TV, digital, social and out-of-home.
AdQuick unveils free Out-of-Home advertising toolkit targeting marketers
19-11-2021 | 12:40:11
Marketers can gain instant access to the entire toolkit by simply creating a free account.
Social Media is an effective amplifier of Out of Home Advertising campaigns, research
18-11-2021 | 17:12:00
More than two-thirds (67%) of Gen Z and Millennial consumers recall seeing out of home advertising on social media, and the vast majority – 91 percent of Gen Zers and 82 percent of Millennials – say they would reshare OOH ads on social.
rlaxx TV selects Publica to power CTV ad serving
16-11-2021 | 15:46:00
rlaxx TV, the European-based free ad-supported streaming service (FAST+AVOD), announced a partnership with Publica, a connected TV (CTV) ad platform.
OneScreen.ai raises $3 million to build media marketplace for billboards, buses and blimps
12-11-2021 | 15:05:00
The funding, $2.6 million from Asymmetric Capital Partners and $400k from Impellent Ventures, will be used to develop the first streamlined, connected OOH market network, via an all-in-one platform. The startup has raised $4.5 million to date.
UK advertising spend set to surpass £29 billion in 2021, report
02-11-2021 | 12:55:32
The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year, reaching a total of £29.3 billion.
Yahoo helps advertisers connect digital out-of-home campaigns to online, offline sales
22-10-2021 | 14:47:08
Yahoo has announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance.
LoopMe launches solution to analyze real-time brand lift and campaign effectiveness
24-09-2021 | 12:00:00
LoopMe, the outcomes-based platform, has announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics.
Global billboard and outdoor advertising market to reach $66.63 billion in 2021, report
10-08-2021 | 13:15:00
The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures.
[Marketing Week] Bob Koigi: The rise and rise of global billboard and outdoor ad market
10-08-2021 | 11:45:00
The global billboard and outdoor advertising market is poised to grow from $60.23 billion in 2020 to $66.63 billion in 2021 at a compound annual growth rate (CAGR) of 10.6%.
Global market for digital Out-of-home advertising to reach $35.1 Billion by 2027, report
02-08-2021 | 12:00:00
Billboard, one of the segments analyzed in the report, is projected to grow at a 10% CAGR to reach $17.2 Billion by the end of the analysis period.
Global mobile advertising market to reach $111 billion by 2025, report
28-07-2021 | 13:10:00
Mobile advertising market is poised to grow by  $111.58 billion during 2021-2025 progressing at a compounded annual growth rate  of 10% during the forecast period according to a report by Research and Markets.
[Marketing Week] Bob Koigi: UN picks top small businesses investing in “Good Food for All”
27-07-2021 | 11:15:00
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.
Global advertising agencies market to reach $455 billion by 2025, report
08-07-2021 | 17:04:00
The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021 at a compound annual growth rate (CAGR) of 9.7% according to the latest report by Research and Markets.
[eMarketer] Out Of Home advertising rebounds in China
02-06-2021 | 17:43:38
Out-Of-Home (OOH) advertising spend in China suffered the steepest drop in the wake of Covid-19, falling by 18.0 per cent year over year (YoY) in 2020
Verizon Media announces full-funnel Digital Out-of-Home ad suite
27-05-2021 | 15:56:41
Verizon Media has announced the launch of their full funnel Digital Out-of-Home (DOOH) product suite, providing DOOH advertisers with a one-stop-shop for campaign planning, execution, and measurement, all in a self-serve capacity.
Clear Channel Europe and Broadsign extend partnership to transform the DOOH sales experience
25-05-2021 | 09:48:12
The collaboration aligns with CCE's strategic plans to optimize media selling and buying across its global network of inventory using technology.
Global digital-out-of-home advertising market to reach $ 50 billion by 2026, report
13-04-2021 | 12:42:41
The global digital-out-of-home advertising market reached a value of $ 41.06 Billion in 2020 according to a recent report by Research and Markets.
DCM expands advertising opportunities to cover outdoor cinema
30-03-2021 | 13:23:47
Digital Cinema Media (DCM) is expanding its advertising opportunities to cover outdoor cinema across the UK, with the newly expanded outdoor cinema operator HIDEAWAY CINEMA joining its cinema portfolio in 2021.
DPAA expands board of directors with addition of digital media and programmatic executives
09-02-2021 | 13:44:12
DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, has announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the DPAA’s Board of Directors. 
Global advertisement spend to grow by 5.8 per cent in 2021, dentsu report
29-01-2021 | 10:23:49
Global advertising investment is forecast to grow by 5.8% globally in 2021, according to the first dentsu Ad Spend Report since the global pandemic began. 
Netherlands national trade association Outreach joins World Out of Home Organization
20-01-2021 | 10:06:02
World Out of Home Organization, WOO, has signed a new national association member, Outreach in the Netherlands. Outreach is chaired by Eric Kip who is also Managing Director of Exterion Media in the country.
Digital advertising thrives in Covid economy, Magna study
16-12-2020 | 15:35:00
Media owners’ advertising revenues decreased from $594 billion in 2019 to $569 billion in 2020 according to the latest MAGNA study of global advertising market trends.
Outernet London partners with Realife on immersive media attraction project
04-12-2020 | 12:10:16
Realife Tech has announced a three-year partnership with Outernet, a high capacity immersive media space under development in the heart of London's West End.
Exterion Media The Netherlands introduces audience-based purchasing to its Digital Out-of-Home opportunities
01-12-2020 | 12:38:52
Exterion Media The Netherlands will now offer the option of audience-based purchasing across environments such as street, roadside, shopping centres and petrol stations in addition to its more traditional location-based purchasing routes.
Sweden Outdoor Impact joins World Out of Home Organization
27-11-2020 | 14:06:06
Swedish national Out of Home JIC Outdoor Impact, headed by Mats Rönne, is the latest national OOH association to join The World Out of Home Organization.
blowUP media expands digital OOH network  in Tilburg Netherlands
18-11-2020 | 11:43:32
blowUP media is expanding its Digital Out of Home network The Collective® with high-quality digital screens in the recently renewed city centre of Tilburg.
Ad personalization key in forming stronger personal connections, study
14-10-2020 | 11:51:26
As the world has continued to innovate, ad personalization has remained one of the more effective tools out there to help brands deliver more relevant ad experiences.
Hillenaar Outdoor exploiteert digitale mast bij Breda
08-10-2020 | 16:19:24
Hillenaar Outdoor zet investeringen in digitale reclamemasten door. In oktober wordt een object van het bedrijf operationeel nabij Breda.
Multinationals increase ad spend as business picks up post Covid, WFA report
06-10-2020 | 11:04:13
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to WFA’s latest Crisis Response Tracker.
WFA and platforms adopt stand to address harmful content
24-09-2020 | 09:44:24
Facebook, YouTube and Twitter, in partnership with marketers and agencies through the Global Alliance for Responsible Media, GARM, have agreed to adopt a common set of definitions for hate speech and other harmful content.
Samsung Partners with d’strict to create content for smart signage
18-09-2020 | 18:19:00
Samsung Electronics has announced a new partnership with design company d’strict to showcase groundbreaking new media art on Samsung’s industry-leading SMART signage.
World Out of Home Organization’s OurSecondChance campaign hits $40 million in media value
18-09-2020 | 08:53:00
The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it the world’s biggest all-format digital Out of Home campaign ever launched.


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