With these new advertising capabilities, Playout 2.0 users can create dynamic monetization opportunities for brands.
Agencies to partner with Hivestack for cross-border business include Anima Advertising and NewCom Horizons, as well as Matterkind via omnichannel DSP, The Trade Desk. To
The programmatic advertising market consists of sales of programmatic advertising services by entities (organizations, sole traders, and partnerships) that is use of automated technology for buying and selling the advertising spaces.
Now for the first time, brands, agencies, omnichannel demand-side platforms (DSPs) and media owners - both in the country and globally - can access the Hivestack platform and suite of solutions to plan, activate, measure and drive revenue from programmatic DOOH campaigns in Brazil.
Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields.
Taken together, the new forecasts represent a reduction of almost $90bn in growth potential for the global advertising market this year and next.
Havas Media Group (HMG) North America and OpenX Technologies, Inc., a global omnichannel advertising exchange, have announced that OpenX has been named a preferred supply-side platform for programmatic advertising bought by HMG on behalf of its clients across North America.
The twice-yearly report which combines data from close to 60 markets globally, anticipates US$738.5 billion will be spent globally in its July ‘reforecast’.
Hivestack, the independent programmatic digital out of home (DOOH) ad tech company has announced the appointment of Benjamin Abbatiello as new Global SVP, Publisher Solutions.
[Column] Sergio Bouterse: The benefits of a data-driven approach in programmatic digital out of home
In what have been a challenging few years for everyone, the out-of-home (OOH) sector has demonstrated its ability to innovate and has undergone a significant transformation, facilitated by the increasing adoption of programmatic technology.
As a member of Prebid.org, joining as a Technology level partner, Hivestack will be able to further support its efforts in driving adoption of an open source unified auction framework for programmatic DOOH and join its peers to help build and shape the ad tech ecosystem.
Sharethrough launches its First Green Media Products to decarbonize programmatic advertising supply chain
Green Media Products measure the emissions from an entire programmatic advertising campaign using Scope3 data and contribute the social cost of carbon to high quality carbon removal projects.
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Hello Media, Korea’s largest digital out of home media provider within hospitals and medical centers.
This exponential growth shows that the digital advertising market has truly bounced back from the challenges and impact of COVID-19.
There has been a spirited effort by global brands to achieve carbon neutrality and embrace sustainability guided by the principle of planet, people and profits.
IAB UK’s Digital Adspend report for 2021, conducted with PwC, shows that the digital advertising market grew by 41% last year to a total of £23.5 billion.
Hivestack, the world's independent programmatic digital out of home (DOOH) ad tech company, has announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse.
The IPA and ISBA have launched their much-anticipated Pitch Positive Pledge, a joint initiative that seeks to improve the behaviours of agencies and advertisers around pitching for the benefit of its people, the planet and profit.
Cooler Screens, which is creating the world's largest in-store digital media, marketing, and merchandising platform, is partnering with Place Exchange, a programmatic technology platform, to reach consumers more effectively at their moment of truth.
With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.
Hivestack partners with Billups to launch multi-market programmatic digital out of home campaign in Europe for Ace & Tate
The partnership will see the first programmatic DOOH campaign launch in The Netherlands for fashionable DTC eyewear brand, Ace & Tate, across JCDecaux screens via the VIOOH platform.
The twice-yearly report which combines data from over 50 markets globally, anticipates $745 billion will be spent globally.
Running for 12 weeks until 1 June 2022, the OAP consultation will review the regulatory framework of paid-for online advertising and consider how it can build on existing and emerging aspects of the self-regulatory framework.
GroupM, WPP’s media investment group, has announced the introduction of GroupM Premium Marketplace, a unified programmatic marketplace that will increase media buying transparency and efficiency.
As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.
The new self-serve programmatic solution will offer the ability to target consumers by applying audiences based on Walgreens first-party data to campaigns run on each advertiser’s preferred demand-side platform.
Major players in the advertising agencies market are Caveni Digital Solutions, Socialiency Advertising, Tegra, BrandBurp Digital, Plan Z, Titan SEO Group, Breakneck Creative, Thevisiontech, Dentsu Inc., WPP PLC and Omnicom Group Inc.
UK companies revised their total marketing budgets up in the fourth quarter of 2021, marking a third successive quarter of expansion, reveals the IPA Bellwether Report.
The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.
The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers.
DV analyzes over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to bot-based fraud and injected ads.
In line with an industry-wide development towards Supply Path Optimization, this direct integration will enable agencies to run Programmatic Guaranteed campaigns.
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.
The global economy has recovered in-line with expectations (GDP +5.9% vs +6.4% expected in April) and, in most markets, so has marketing activity and advertising spending according to the latest Magna report.
Under the new partnership, The Trade Desk will be the main media buying platform for the fulfillment of programmatic campaigns purchased through True Influence's DisplayBase® integrated B2B media management product.
As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.
Thanks to 2021’s extraordinary rebound, total spending by the end of this year will exceed 2019’s pre-pandemic figure by more than $120 billion.
The CyberWire releases new guide to help B2B marketers take advantage of emerging opportunities in podcast advertising
Published as both an eBook and a podcast, the guide was created to help organizations advertising in the popular programs across the CyberWire Network or other podcast networks make the most of their audio marketing investment.
The Black Friday phenomenon is set to continue growing in 2021 with average budgets for consumers in the Netherlands expected to rise by 8% from last year according to research from Simon-Kuch & Partners.
MediaCom is launching Creative Analytics, a new global capability designed to give greater insight into future creative performance across programmatic display, search, social and video.
With the selection of Monetize Ad Server, ASKUL Corporation intends to use its advanced ad serving capabilities to offer new services and products to its advertising customers.
The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year, reaching a total of £29.3 billion.
The funding will enable Permutive to grow its patented on-device technology and scale its Audience Platform to create a global privacy-first infrastructure for programmatic advertising, now a $155 billion industry.
Conceptualized by Xandr’s Marketplace Development team, the Premium Video Catalog helps media buyers effortlessly plan and execute online video and CTV campaigns while unlocking new targeting and reporting features across North America.
IAB Tech Lab unveils authentication protocols to tackle Ad fraud across digital advertising ecosystem
IAB Tech Lab, the digital advertising technical standards-setting body, has announced the ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem by using industry-standard cryptographic security protocols.
Xandr has announced the renewal of a global contract with Microsoftwhich sees the extension of existing technology solutions, the introduction of new ventures and follows over ten years of successful partnership.
Facebook seems to be acknowledging that it needs to fundamentally transform how its advertising business targets consumers.
Zynga Inc. , a global company involved in interactive entertainment, and Chartboost, a mobile programmatic advertising and monetization platform, have announced that the companies have closed the transaction under which Zynga acquired 100% of Chartboost.
GumGum, a company involved in contextual intelligence technology has announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe.
Mobile advertising market is poised to grow by $111.58 billion during 2021-2025 progressing at a compounded annual growth rate of 10% during the forecast period according to a report by Research and Markets.
Responses revealed that 49% of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years, and 43% believe there will be a ‘slight’ increase in expenditure.
The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021 at a compound annual growth rate (CAGR) of 9.7% according to the latest report by Research and Markets.
AT&T's advanced advertising company Xandr has released "Shaping the Future of Identity," an industry guide exploring the approaches for buyers and sellers, as well as market participants
Xandr has announced the launch of a first of its kind technology that is aimed to help the largest TV distributors better manage and sell addressable inventory holistically.
It’s estimated that around 36 billion devices will be connected to the internet by 2025, this represents a 30% increase on 2018. The upside for advertisers is that this creates a large audience and even larger opportunity for them to connect to their target consumers.
Quantcast, a global advertising technology company, has announced that the Interactive Advertising Bureau of Canada (IAB Canada), the only organization fully-dedicated to the development and promotion of digital and interactive advertising in Canada, has chosen Quantcast Choice as its consent management platform.
Outbrain Academy is designed specifically to help grow your marketing skills in an area that is experiencing huge growth: Native Advertising.
Digital video ad spending in Canada reached a new milestone in 2020 when it overtook TV ad outlays for the first time.
Investment in Connected TV, CTV, in US rose by 40.6 per cent year on year in 2020 to reach over 9 billion with this growth expected to be sustained this year to hit $13.41 billion.
Verizon Media has announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement.
Boersma will be responsible for the day-to-day operations, continued growth and international expansion of the MarTech platform.
Programmatic advertising has changed the face of digital advertising as we know it. Automatic buying enables solutions like dynamic creative optimization for a level of granularity and relevancy not possible with traditional digital ads.
Lower DSP Ad Cost and Complexity with Adcombi Suite: A simplified DSP dashboard with no minimum spend
Demand-Side Platforms (DSP) offer advertisers access to premium inventory not available on Google Display Network.
Even as digital platforms continue to eclipse traditional TV, the TV advertising spending is still intact as events of recent past including Super Bowl have shown.
Even with a tough 2020 occasioned by COVID-19 pandemic, the programmatic digital display advertising spend in UK recorded a rise bolstered by social media use, with that increase expected to be sustained this year according to a forecat by eMarketer.
Global advertising investment is forecast to grow by 5.8% globally in 2021, according to the first dentsu Ad Spend Report since the global pandemic began.
US advertisers spent an extra $1.16 billion on programmatic connected TV video ads in 2020 from what they spent in 2019, with that spend expect to grow to $2.37 billion in 2021.
SpotX has announced a partnership with digital entertainment company POPS Worldwide to activate video ad serving and programmatic activation across its OTT channels.
Media owners’ advertising revenues decreased from $594 billion in 2019 to $569 billion in 2020 according to the latest MAGNA study of global advertising market trends.
Six digital-out-of-home (DOOH) technology platforms have announced that they are coming together to bring standardization to digital-out-of-home venue (DOOH) data and help drive programmatic DOOH forward.
Nielsen says it has added addressable measurement to its National TV currency.
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to WFA’s latest Crisis Response Tracker.
Facebook, YouTube and Twitter, in partnership with marketers and agencies through the Global Alliance for Responsible Media, GARM, have agreed to adopt a common set of definitions for hate speech and other harmful content.
Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience.
Global video advertising platform SpotX has announced new programmatic solutions that will allow TV programmers to unlock the full value of linear addressable television for the first time.
Nielsen has announced that Hearst Television has selected Nielsen Marketing Cloud to power access to premium audiences through its Hearst Anyscreen product.
Verizon Media and Broadsign have announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform.
Hivestack, a global programmatic digital Out of Home (DOOH) ad tech company, has announced a new partnership with Clear Channel UK, part of Clear Channel Outdoor, one of the global leaders in Out of Home.