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11-09-2020 18:52:00 | Door: Administrator | hits: 3717 | Tags:

Uber, Cabify, Rivian, JetBlue and Boom Supersonic sign the climate pledge
04-12-2020 | 12:20:30
Amazon and Global Optimism have announced that Boom Supersonic, Cabify, JetBlue, Rivian, and Uber have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Gartner unveils top marketing predictions for 2021 and beyond
04-12-2020 | 12:14:10
Gartner, Inc. has revealed its top marketing predictions for 2021 and beyond exploring how post-pandemic renewal strategies put marketing on the hook for redefining and reestablishing customer relationships.
Outernet London partners with Realife on immersive media attraction project
04-12-2020 | 12:10:16
Realife Tech has announced a three-year partnership with Outernet, a high capacity immersive media space under development in the heart of London's West End.
Visual Data Media Services partners with Endeavour Capital for next phase of growth
02-12-2020 | 11:49:59
Visual Data Media Services, an entertainment services company serving studios and distributors globally with end-to-end content management and digital media supply chain solutions, has partnered with Endeavour Capital, a mid-market investment firm.
Fashion brand Gant selects Dept to design and build e-commerce platform
26-11-2020 | 10:40:00
To keep up with the currently changing consumer behaviour and tech developments, fashion brand Gant has decided to reinvent its digital platforms, starting with the DACH-region website.
Geometry partners with EyeM on initiative that offers adland creatives a lifeline during pandemic
20-11-2020 | 11:38:00
EyeEm has partnered with Geometry, WPP’s end-to-end Creative Commerce agency, to support and empower the global creative industry adversely affected by the global Covid-19 pandemic to launch #UpForCollab.
L’Oréal Paris and VIRUTE unveil first digital make-up experience for live video
20-11-2020 | 11:35:00
L’Oréal Paris and VIRTUE, the creative agency born from VICE, have announced the global launch of an interactive digital-only make-up experience that brings a new inventiveness to experimenting with make-up looks, all in the virtual reality space.
Datawords Group appoints Felix Elkmann to strengthen its position in the German market
19-11-2020 | 15:08:00
Datawords Group, a global digital marketing agency powered by multicultural technologies, announced the appointment of Felix Elkmann as Senior Vice President in charge of Business Development.
Dutch non-profit start-up Spacebuzz awarded  four international Lovie Awards
19-11-2020 | 12:28:00
ESA astronaut André Kuipers’ SpaceBuzz won four prizes during the 10th annual international Lovie Awards presentation: Two Jury Lovie Awards – Best Narrative experience and Virtual Reality – and two People’s Lovie Awards from public votes.
WPP and Anzu.io partner to bring new in-game advertising standards to global brands
19-11-2020 | 10:48:13
WPP and Anzu, an adtech startup specializing in integrating advertising into video games, have announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space.
Digital Design Agency BASIC joins Dept
19-11-2020 | 10:21:03
Branding and digital design agency BASIC®, best known for their work for Google, KFC, Herman Miller/Design Within Reach, Patagonia and Airbnb, has joined Dept, a digital agency in Europe.
Vonage, Evolutio enter strategic partnership, offer Vonage Contact Center to companies in Spain
17-11-2020 | 16:00:00
Vonage, global leader in cloud communications helping businesses accelerate their digital transformation, announced a strategic reseller partnership of Vonage Contact Center with Evolutio.
Outbrain appoints Magdalena Flick as Managing Director of Benelux
13-11-2020 | 11:35:00
Outbrain, the world's discovery and native advertising platform on the open web, has announced the appointment of Magdalena Flick to Managing Director of Benelux.
Logitech increases use of post-consumer recycled plastic at scale
13-11-2020 | 10:29:30
Logitech International, a design company and maker of cloud peripheral products, has announced its commitment to incorporating post-consumer recycled plastic (PCR) into its products at scale
TikTok announces new partnership with Shopify and Sony
11-11-2020 | 14:24:00
TikTok has announced two new partnerships in the recent past. The first is a global partnership with e-commerce platform Shopify and the second is a new music licensing agreement with Sony Music Entertainment.
Reprise launches global eCommerce unit, Reprise Commerce
10-11-2020 | 09:41:17
Reprise, the global performance marketing agency of IPG Mediabrands, has launched Reprise Commerce, a new global specialty eCommerce unit.
Finland's F-Secure named Authorized Security Lab for Amazon's Alexa Voice Services
04-11-2020 | 12:25:00
F-Secure Consulting has become one of Amazon's few Authorized Security Labs (ASL) trusted to assess Alexa Built-in devices against Alexa Voice Services' (AVS) security requirements.
VICE Media launches multimedia project produced from user-generated content
04-11-2020 | 09:57:38
VICE Media Group has announced the launch of Source Material, an innovative and gripping multimedia project from VICE World News.
[Startup Interview] Joris van Lierop, founder, The Content Exchange, Netherlands
03-11-2020 | 13:20:05
The Content Exchange is a Dutch startup that targets editors, publishers and freelancers by offering them a content market place where they can do business with each other directly. The startup’s founder Joris van Lierop explains.
[Startup Interview] Kinga Incze, Founder & CEO, Mediaspace.global, UK
03-11-2020 | 13:17:00
Startup Weekly talks with Kinga Incze, founder of Mediaspace.global, a new, independent social platform for media, marketing, tech, law, innovation and regulation company based in London, UK.
Epsilon positioned at the center of Publicis Groupe growth strategy
03-11-2020 | 11:55:53
In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud.
Walgreens Boots Alliance renews, extends relationship with WPP to accelerate digital transformation, deep focus on communications
29-10-2020 | 08:57:00
Walgreens Boots Alliance has selected WPP as its global marketing and communications agency.
RTL Group sells shareholding in BroadbandTV
28-10-2020 | 15:39:00
RTL Group today announced it has completed the sale of its entire shareholding in Vancouver-based BroadbandTV to BBTV Holdings Inc., effective 28 October 2020, for €102 million.
Ericsson selected as BT’s 5G partner for London and major UK cities
28-10-2020 | 15:16:00
BT and EE customers are set to benefit from Ericsson 5G Radio Access Network (RAN) connectivity following the company’s selection as BT’s 5G RAN provider in the UK capitals London, Edinburgh, Belfast and Cardiff and other major cities.
WPP appoints Dr. Ya-Qin Zhang to the Board
26-10-2020 | 08:46:00
WPP today announces the appointment of Dr. Ya-Qin Zhang to its Board as a Non-Executive Director with effect from 1 January 2021. 
Virgin Media launches Google Smart Home trial in The UK
23-10-2020 | 14:05:00
Virgin Media has collaborated with Google Nest to trial a range of Smart Home products that can be easily added to customers’ existing packages.
Nielsen enhances omnichannel campaign activations for advertising within marketing cloud
22-10-2020 | 10:59:24
Nielsen has announced that they are making sweeping changes to their Nielsen Marketing Cloud solution to enable advertisers to activate against an omnichannel campaign strategy.
Samsung unveils new SD cards for content creators and photo enthusiasts
21-10-2020 | 10:02:14
Samsung Electronics, the world player in advanced memory technology, has unveiled the PRO Plus and EVO Plus, its two new lines of SD cards featuring  speeds and improved durability.
eMarketer, Starcom Worldwide, GlobalWebIndex release  annual report on state of global media
21-10-2020 | 09:55:49
eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex (GWI), has published its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide.
Sony Europe launches the Apple TV app on select smart TVs
16-10-2020 | 12:40:44
Sony Europe has announced that customers can now access the Apple TV app on select Sony smart TVs to enjoy Apple TV+, Apple TV channels, new and popular movies, and personalised and curated recommendations.
OpenSlate and TikTok partner to deliver brand safety solution for advertisers
15-10-2020 | 12:31:24
OpenSlate, a provider of content ratings across the world's largest digital platforms, has announced a partnership with TikTok, the destination for short-form mobile video.
Facebook ranks top globally in mobile app advertising
15-10-2020 | 12:28:00
AppsFlyer, the global attribution leader, has released the 11th edition of its Performance Index.
Triple Digital partners with Ajax Amsterdam
13-10-2020 | 11:02:54
AFC Ajax, the biggest soccer club of The Netherlands, has signed Triple as their new digital partner.
MediaMonks invests in automating ad production to enhance speed and efficiency
13-10-2020 | 10:01:43
MediaMonks has been awarded an Epic MegaGrant to explore the next frontier in automated tabletop and production using Epic’s Unreal Engine, the world’s most open and advanced real-time 3D creation tool.
Instagram expands shopping to IGTV and reels
13-10-2020 | 09:52:40
Instagram has announced an expansion of its in-app shopping, with a global roll out of its Instagram Shopping service across IGTV and a soon to start test of shopping within its recently launched short form video platform Reels.
Barcadi selects EPAM to accelerate digital marketing and e-commerce strategy
09-10-2020 | 08:39:57
EPAM Systems, Inc., a global provider of digital platform engineering and software development services, has announced the successful launch of Bacardi's new end-to-end, automated DevOps platform.
Blockchain advertising platform YOUengine set for launch early next year
09-10-2020 | 08:25:59
The Swiss headquartered new digital advertising platform, YOUengine, will launch in 5 test cities starting January 15, 2021 with a 50 city push in the works later in the year.
Nokia publishes call to action to deliver an ethical and sustainable 5G future
08-10-2020 | 18:00:54
Nokia has outlined a vision of a 5G-enabled world that delivers economic prosperity, opportunity for all people and a healthier planet.
[Column] Fleur Willemijn van Beinum: Social first
08-10-2020 | 16:26:00
Adapt the drumbeat and break the rules. Define the status quo. With social first you take mobile first a step further.
Vodafone provides 5G to MAS Supermarkets in Seville to improve shopping experience
08-10-2020 | 13:19:00
Vodafone, a pioneer in the deployment of commercial 5G network in Spain, has provided 5G coverage to MAS Supermarkets in Seville to offer its customers an improved shopping experience.
MediaCom appointed Uber’s global media agency
08-10-2020 | 10:02:00
MediaCom has been named as Uber’s global media agency of record. The agency will expand its remit into every operational market for Uber across North America, Latin America, EMEA and Asia.
Nielsen upgrades ad intel platform with richer advertising spend data
08-10-2020 | 09:56:08
Nielsen has announced that it is augmenting the digital capabilities of Nielsen Ad Intel, a market advertising intelligence solution.
SAP commits 5 per cent of addressable spend to support social enterprises
07-10-2020 | 11:06:19
SAP has announced 5 & 5 by '25, a corporate initiative targeting five per cent of addressable spend with social enterprises and with diverse businesses by 2025.
[Vacancy] Logitech is looking for a Customer Success Manager
05-10-2020 | 09:48:00
Logitech is directly looking for a Customer Success Manager
Condé Nast Germany, Google and Essence in content partnership to drive Chromebooks uptake
02-10-2020 | 08:38:10
Google, Condé Nast Germany and media agencies Essence and OMD Hamburg, have released a cross-media content cooperation with talents such as musician and actress to make Chromebooks more widely known within the German market.
Google Cloud partners with Reckitt Benckiser to build consumer engagement across brands
30-09-2020 | 17:06:15
Google Cloud has announced collaboration with Reckitt Benckiser (RB) to drive stronger customer engagement as the consumer health, hygiene and nutrition company embarks on wide-scale digital transformation.
Best Buy, McKinstry, Real Betis, Schneider Electric and Siemens sign the Climate Pledge
30-09-2020 | 17:05:00
Amazon and Global Optimism have announced that Best Buy, McKinstry, Real Betis, Schneider Electric, and Siemens have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Nokia signs UN pledge calling for renewed global co-operation
29-09-2020 | 10:46:29
Nokia President and CEO, Pekka Lundmark has signed a joint UN Statement, UNITED IN THE BUSINESS OF A BETTER WORLD which was presented to the UN Secretary General
GroupM UK agencies attain new IAB certification on brand safety
24-09-2020 | 11:48:18
GroupM U.K., WPP’s media investment group, has announced that all five of its U.K. agencies plus GroupM U.K. and Xaxis U.K. have been awarded Gold Standard Certification 2.0 from the IAB. 
Mono Solutions partners with Lokale Internetwerbung to launch digital marketing platform
24-09-2020 | 11:36:50
Mono Solutions, an offshoot of German multimedia conglomerate Bauer Media has partnered with Lokale Internetwerbung GmbH & Co. KG, a company that delivers a SaaS marketing solution to local businesses in more than 40 markets.
Verizon Media introduces platform capabilities to enhance live streaming experience
23-09-2020 | 08:52:31
Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience.
ReverseAds launches world's first reverse-engineered search advertising
22-09-2020 | 16:03:48
ReverseAds has announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands serve intuitive ads everywhere buyers go online after their initial search.
Microsoft to acquire ZeniMax Media and its game publisher Bethesda Softworks
22-09-2020 | 10:03:00
Microsoft has announced plans to acquire ZeniMax Media, the parent company of Bethesda Softworks, one of the largest, privately held game developers and publishers in the world.
VMLY&R partners with Profitero to help brands optimize ecommerce marketing performance
22-09-2020 | 09:54:22
VMLY&R has announced a partnership with Profitero, an ecommerce analytics platform. The alliance involves a first of its kind “open ecosystem” which connects retail digital shelf analytics, media agencies and ad tech platforms.
Zoox Smart Data and Kubient partner to provide premium audiences with data to advertisers
21-09-2020 | 15:39:32
Kubient and Zoox Smart Data, a solution in applying Big Data and artificial intelligence, have launched a strategic partnership to allow advertisers to buy with vetted first party, consumer provided audience data.
Rokt appoints Pascal Ehrsam as SVP of Marketing
19-09-2020 | 08:10:10
Rokt, a global e-commerce technology company, has announced the addition of Pascal Ehrsam as Senior Vice President of Marketing.
Dynata acquires CrowdLab to grow brands and consumer research footprint
18-09-2020 | 21:08:11
Dynata, the world’s largest first-party data and insights platform, has announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions.
Samsung Partners with d’strict to create content for smart signage
18-09-2020 | 18:19:00
Samsung Electronics has announced a new partnership with design company d’strict to showcase groundbreaking new media art on Samsung’s industry-leading SMART signage.
Amazon announces first recipients of investments from $2 billion Climate Pledge Fund
17-09-2020 | 21:03:00
Amazon has announced the first recipients of investments from The Climate Pledge Fund: CarbonCure Technologies, Pachama, Redwood Materials, Rivian, and Turntide Technologies.
Global advertisers unveil a new approach to cross-media measurement
17-09-2020 | 15:12:43
World Federation of Advertisers has unveiled an advertiser-centric Framework for cross-media measurement – the “holy grail” for marketers.
SEMrush acquires Poland's SaaS PR tech startup Prowly
17-09-2020 | 11:50:00
SEMrush, an online visibility management and content marketing SaaS platform, has further expanded its ecosystem with the acquisition of a 100% stake in Poland's public relations SaaS startup Prowly.com.
Video ads and brand experiences lead to more purchases than ads alone, study
17-09-2020 | 09:06:00
A new study released by MAGNA, Roku, and IPG Media Lab dubbed “Valuing the Value Exchange,” demonstrates how marketers can use brand experiences that aide TV streaming content discovery.
Disney expands into Europe
16-09-2020 | 21:34:18
Disney+, the highly anticipated streaming service from The Walt Disney Company, has launched in Portugal, Norway, Denmark, Sweden, Finland, Iceland, Belgium and Luxembourg.
Amazon Music launches podcasts for customers across U.K and Germany
16-09-2020 | 21:27:00
Amazon Music has launched podcasts in the U.S., U.K., Germany, and Japan, across all tiers of service at no additional cost.
Germany ad agency Evvolution launches to connect clients with mobile audiences
16-09-2020 | 13:36:00
Evvolution, a German based ad consultancy agency, has launched with a new approach to an old challenge: reaching and engaging high quality audiences where they are.
HP advances sustainable printing with Managed Print Service
16-09-2020 | 09:34:00
HP has rolled out the planet’s most comprehensive carbon neutral Managed Print Service offering for HP-branded devices
Verizon Media launches OTT Smart Auction to bring real-time demand to OTT publishers
15-09-2020 | 16:01:00
Verizon Media has announced the launch of OTT Smart Auction, a header bidding-like solution for OTT publishers.
Arcesium extends financial technology footprint into Europe
14-09-2020 | 13:39:00
Arcesium LLC, a global financial technology and professional services firm has expanded its footprint into Europe, opening a new office in London.
UK's curated audio platform for journalism Curio closes $9m Series A funding for international expansion
11-09-2020 | 13:56:00
Curio, the premium audio platform with a curated library of expert journalism, closed a $9 million Series A round led by Earlybird. Draper Esprit, Cherry Ventures, and Horizons Ventures also took part in the investment.
Apple extends clean energy footprint in Europe
10-09-2020 | 16:21:00
Apple has announced it will invest in the construction of two of the world’s largest onshore wind turbines, a source of clean, renewable energy that will bring its supply chain and products one step closer to carbon neutrality.