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11-09-2020 18:52:00 | Door: Administrator | Hits: 172983 | Tags:

Havas Media Canada expands media experience and digital capabilities with VP hires
23-09-2021 | 16:27:49
Havas Media Group (HMG) Canada has announced that Peter Papageorgiou will join as VP, Digital Solutions & Performance and Elizabeth Lem as VP Managing Director, Head of MX Development.
Mood Media acquires PlayNetwork
23-09-2021 | 16:21:16
Mood Media, the global in-store media solutions company driving elevated Customer Experiences, has announced it has acquired PlayNetwork, a global music technology partner and audiovisual systems provider supporting customer experience for brands worldwide from Octave Group.
TV measurement and analytics firm 605 and PlaceIQ announce partnership expansion
23-09-2021 | 16:16:56
This first of its kind partnership will enable 605’s customers to measure real-time performance of TV and cross-platform campaigns across a variety of categories, including auto, QSR and retail.
[eMarketer] Roku, Shopify partnership to increase access to CTV ad campaigns
23-09-2021 | 15:26:50
Roku has announced plans to launch an app that allows Shopify sellers to develop and purchase TV ad campaigns. Roku would not share an exact launch date, but the app is expected to be released ahead of the holiday season.
YouTube to generate over $280 million in revenue in 2021 from US premium subscribers
22-09-2021 | 17:30:00
YouTube Premium is starting to generate sustainable revenues from its paid ad-free subscription services. It took more than six years since relaunch to see significant growth.
Opera partners with DanAds to launch self-serve advertising platform
22-09-2021 | 17:24:06
Opera has announced the launch of its self-serve advertising platform Opera Ad Manager, powered by DanAds, a customizable and scalable self-serve ad tech infrastructure for tier1 publishers.
[eMarketer] Lack of affordable devices keeps 3.4 billion people from connecting to nearby mobile networks
22-09-2021 | 17:11:59
The Broadband Commission for Sustainable Development’s 2021 State of Broadband report found that 3.7 billion people are not connected to the net—even though 85% of them live within range of a mobile network.
[Marketing Week: Bob Koigi: Focus on minority content creators
21-09-2021 | 14:30:00
Agencies, publishers and advertisers are changing tact and investing in minority content creators in a move geared towards creating a more equitable ecosystem.
IRI launches new lift measurement solution for Facebook
17-09-2021 | 12:49:07
IRI®, a fast-growing global technology company in innovative solutions and services for consumer, retail and media companies, has announced the launch of IRI Lift™ for Facebook, which will enable CPG manufacturers and retailers to measure the offline sales impact of their advertising campaigns across Facebook and Instagram.
Audacy and Cumulus Media announce content distribution partnership
17-09-2021 | 12:46:00
Audacy and Cumulus Meida have announced a content distribution partnership that brings Cumulus’s 413 radio stations and portfolio of podcasts to the Audacy digital platform.
VideoAmp becomes Facebook multi-touch attribution measurement partner
17-09-2021 | 12:35:06
Software and data platform, VideoAmp, has announced their official status as a Facebook multi-touch attribution measurement partner.
Smartly.io enhances creative production, streamlines workflows for social advertising
17-09-2021 | 12:19:51
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced upgrades to its Creative Editor experience with unified workflows across creative formats.
[eMarketer] Over 80 per cent of retail and food services ordered online will be paid via cards
17-09-2021 | 12:14:00
Since the start of our forecast period in 2014, there has been a shift toward card-based payments.
Nielsen, PubMatic partnership redefines how marketers transact on audience data
16-09-2021 | 15:52:26
Nielsen and PubMatic have announced that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance.     
[eMarketer] Shopify scales global e commerce operations with innovative tools
16-09-2021 | 15:44:02
Shopify is scaling up its international ecommerce operations with two recent developments.
Pijper Media partners with Outbrain to power recommended content
15-09-2021 | 14:54:00
Outbrain, a leading recommendation platform for the open web, is proud to announce today its partnership agreement with Pijper Media, a renowned media owner in The Netherlands.
Intracto Group rebrands as iO
15-09-2021 | 14:44:00
In the latest growth trajectory, Intracto Group - now iO - has brought together more than 25 strong agencies in recent years, uniting forces to take their clients’ communication and digital transformation to a higher level.
[eMarketer] Adoption of mobile messaging apps soars
15-09-2021 | 14:14:24
Mobile messaging app adoption accelerated in 2020, particularly in the early months of the pandemic, as housebound consumers sought out ways to stay connected with friends and family.
Essence announces Richard Hartell as new Global Chief Client Officer for Google
10-09-2021 | 14:55:22
Essence has announced that Richard Hartell has joined the agency as the new Global Chief Client Officer, overseeing the agency’s long-standing relationship with Google.
Logitech commits to remove more carbon than it creates with a climate positive approach
10-09-2021 | 14:51:42
Logitech has announced that it is adopting a climate positive approach, addressing its carbon footprint across the entire value chain.
LG Ads introduces personalized Smart TV Platform, River OS
10-09-2021 | 14:48:50
River OS is built for ultimate personalization, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features at affordable price points.
Intracto Group acquires e-commerce agency We Provide
09-09-2021 | 15:39:14
The agency consists of over 40 team members, supporting clients in their online sales both in terms of strategy and implementation. Thanks to this joint step the e-commerce knowledge within Intracto Group takes a giant leap forward.
Microsoft renews global contract with Xandr
09-09-2021 | 09:55:00
Xandr has announced the renewal of a global contract with Microsoftwhich sees the extension of existing technology solutions, the introduction of new ventures and follows over ten years of successful partnership. 
InMobi appoints Philip Gale as Head of Agency Development for Europe
07-09-2021 | 16:23:09
InMobi, a provider of marketing and monetization technologies that fuel industries around the world, has announced that Philip Gale has joined its team as Head of Agency Development, Europe.
[eMarketer] Smartphone shipments to hit 1.37 billion in 2021 driven by premium 5G handsets
07-09-2021 | 16:16:56
An estimated 1.37 billion smartphones will ship in 2021, and 570 million of them will be 5G-ready, according to an analysis by IDC.
[Marketing Week: Bob Koigi: Brands adopt niche positions to respond to market trends
07-09-2021 | 13:30:00
As market dynamics shift driven by among other factors technological revolution and customers preferences, brands are creating new positions to respond to these trends.
Entravision Communications acquires Cisneros Interactive
02-09-2021 | 17:12:10
With this full acquisition, Entravision will further position the combined platforms and service portfolio to be one of the largest premier global digital advertising solutions companies.
Havas Group unveils sovereign technologies to tackle challenges of accelerated innovations
01-09-2021 | 16:05:00
To meet the challenges raised by the acceleration of innovation and to inject meaning into the core of technological projects, Havas Group has launched Havas Sovereign Technologies.
Smartly.io bolsters creative insights capabilities, embraces next wave of advertising engagement
01-09-2021 | 16:00:00
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced Ad Ranking, a new capability within its insights offering.
[Marketing Week] Bob Koigi: Activating innovative ad solutions to grow brands portfolio, expand customer base
31-08-2021 | 15:50:54
As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.
Essence expands consultancy service to help brands harness market-leading digital innovation
31-08-2021 | 12:32:28
Global data and measurement-driven media agency Essence has announced it is expanding its consulting division, housing industry-leading experts set to deliver strategic vision and bespoke digital solutions to elevate brands through the next iteration of the digital economy.
Tiktok announces partnership with Shopify
31-08-2021 | 12:30:08
TikTok is expanding its partnership with Shopify allowing merchants to add Shopping tabs and to create storefronts on their profiles.
DoubleVerify to acquire EMEA-based ad verification company Meetrics
30-08-2021 | 13:00:00
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced that it has entered into an agreement to acquire Meetrics GmbH, a European ad verification company headquartered in Berlin, Germany, in an all-cash transaction.
Permission.io announces availability on Google Cloud marketplace to accelerate permission-based advertising
30-08-2021 | 11:45:00
Permission.io, a provider of permission-based digital advertising, has announced the availability of its blockchain validator node and blockchain full node on Google Cloud Marketplace.
Intracto Group acquires digital agency Awave
26-08-2021 | 13:19:16
Now counting 180 Swedish team members, after the earlier acquisition of full-service agency Stendahls, this step underlines Intracto Group’s growth ambitions in Scandinavia.
WPP acquires AI technology company Satalia
25-08-2021 | 15:10:13
Satalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, whose clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever.
InMobi partners with Cybersecurity firm Human to keep mobile in-app advertising secure
25-08-2021 | 15:05:09
The partnership, which includes a direct integration with Human’s MediaGuard solution, enforces both companies’ commitment to building a transparent and fraud-free in-app advertising ecosystem with real-time visibility and active protection against malicious bot activity.
Dentsu expands global Google Technology Practice with two leadership appointments
24-08-2021 | 12:00:00
dentsu international has appointed two senior leaders to its Global Google Technology practice; Alex Langshur will be the practice lead, with Seth Hammac appointed the practice growth lead.
Nexstar Media appoints Stephen Eaton Vice President and GM of Its Broadcast and digital operations
24-08-2021 | 11:30:00
Mr. Eaton will also oversee the Company’s operational agreements with Mission Broadcasting, Inc., providing services to KHMT-TV (FOX) in Billings. He will assume his new responsibilities immediately and report to Traci Wilkinson, Senior Vice President and Regional Manager for Nexstar Media Inc.’s broadcasting division.
[Vacancy] DPG Media is looking for a Software Engineer - Editorial Area
23-08-2021 | 14:33:20
DPG Media is directly looking for a Software Engineer - Editorial Area
[Vacancy] DPG Media is looking for a Senior Software Engineer - Editorial Area
23-08-2021 | 14:29:51
DPG Media is directly looking for a Senior Software Engineer - Editorial Area
TVSquared partners with AdImpact to measure reach, frequency and incremental reach for political connected TV ad campaigns
23-08-2021 | 12:00:00
TVSquared, a global company in converged TV ad measurement and attribution, has partnered with AdImpact, a provider of ad intelligence data for fast, smart decisions, to offer real-time reach, frequency and, increasingly important, incremental reach metrics for political connected TV (CTV) ad campaigns.
Spotify announces stock repurchase programme of up to $1.0 billion
20-08-2021 | 13:43:15
Spotify Technology has announced that it will commence a stock repurchase program beginning in the third quarter of 2021.
Logitech and Billboard debut first ever creator-centered music chart
20-08-2021 | 13:37:49
Billboard and Logitech For Creators, a brand extension of Logitech that helps all creators pursue their passions, have announced the Song Breaker Chart, a music industry standard ranking of creators who are driving music consumption through content creation.
Comcast and ViacomCBS launch a new streaming service in select European markets
18-08-2021 | 15:23:51
The service’s vast slate will span all genres and audience categories, including scripted dramas, kids and family, key franchises, premiere movies, local programming, documentaries/factual content, and more.
MNC Group partner with SpotX to scale video monetization plans in Indonesia
18-08-2021 | 14:51:20
MNC Group, the biggest integrated media company in Southeast Asia, has signed a deal for a new video advertising program with SpotX, the global video advertising and monetization platform now part of Magnite.
Publicis Groupe announces retirement of Epsilon CEO Bryan Kennedy, John Giuliani appointed Executive Chairman
18-08-2021 | 14:48:46
Kennedy will step down as CEO and transition into an Executive Strategic Advisor role, effective immediately, to provide guidance and ensure a smooth transition through the end of the year.
Samsung Electronics unveils sustainability platform for its Mobile Communications Business
17-08-2021 | 16:48:00
Samsung Electronics has unveiled Galaxy for the Planet, the sustainability platform for its Mobile Communications Business powered by its scale, innovation and spirit of open collaboration, to take tangible climate actions across its business.
Cloud Media Center enters sports video distribution space with platform that connects content producers, publishers, advertisers
17-08-2021 | 16:41:40
CMC attributes its strong financial position to a diverse mix of investors including the local firm, Monterey Private Capital located in Ponte Vedra Beach, and Chicago-based Matrix Capital Advisors, an independent wealth management firm.
[eMarketer] How telehealth is shaping modern medicine
13-08-2021 | 16:08:00
Telehealth gave millions of US adults access to care services in 2020.
Future Today launches three free streaming services on Rogers Ignite TV and Ignite SmartStream
12-08-2021 | 16:32:34
The companies have expanded their partnership whereby Rogers Sports & Media (RSM) will now provide ad sales representation for all of Future Today’s streaming channels across Canada.
[eMarketer] Amazon commands lion’s share of US retail ecommerce sales
12-08-2021 | 16:29:31
eMarketer estimates Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.
Kantar appoints two new global leaders to drive organic and inorganic growth
11-08-2021 | 16:07:49
Kantar, the world’s data, insights and consulting company, has announced two new senior appointments in support of the next phase of company growth.
[eMarketer] US telecoms bet on 5G to grow market share
11-08-2021 | 15:55:00
Despite the billions telecoms have spent in infrastructure investment and several years of dogged advertising, most US consumers are still unaware of the benefits of 5G.
Zynga closes acquisition of mobile advertising and monetization platform Chartboost
10-08-2021 | 13:45:00
Zynga Inc. , a global company involved in interactive entertainment, and Chartboost, a mobile programmatic advertising and monetization platform, have announced  that the companies have closed the transaction under which Zynga acquired 100% of Chartboost.
[Marketing Week] Bob Koigi: The rise and rise of global billboard and outdoor ad market
10-08-2021 | 11:45:00
The global billboard and outdoor advertising market is poised to grow from $60.23 billion in 2020 to $66.63 billion in 2021 at a compound annual growth rate (CAGR) of 10.6%.
Intracto Group acquires Dutch creative agency Force451
05-08-2021 | 16:41:42
Force451 embodies a new step in the growth trajectory of Intracto Group as an integrated full-service agency that aims to be the partner of choice for its clients, enabling them to excel in the domains of strategy, creation, content, marketing and technology.
Kantar to sell Reputation Intelligence business to Symphony Technology Group
03-08-2021 | 11:45:00
Kantar, the data analytics and brand consulting group, has announced the proposed sale of its Reputation Intelligence business to software investor Symphony Technology Group “STG”.
[Vacancy] ViacomCBS is looking for an Operations Coordinator Transmission
02-08-2021 | 17:28:49
ViacomCBS is directly looking for an Operations Coordinator Transmission
Samsung partners with CJ ENM to build virtual production studio
02-08-2021 | 12:30:00
Samsung Electronics has announced a new partnership with CJ ENM, Asia’s entertainment and media group behind the Oscar-winning film ‘Parasite’, to build a virtual production studio to spearhead the production of future video content.
Essence expands consultancy service to help brands harness digital innovation
02-08-2021 | 12:15:00
Global data and measurement-driven media agency Essence has announced it is expanding its consulting division, housing industry-leading experts set to deliver strategic vision and bespoke digital solutions to elevate brands through the next iteration of the digital economy.
Intracto Group acquires tech company Foreach
29-07-2021 | 14:21:06
For Intracto Group, the acquisition of Foreach, with a fast-growing team of 40 technical experts, is the next step in its vision to grow further as an integrated full-service agency that helps its clients excel in the domains of strategy, creation, content, marketing and technology.
GroupM names Brendan Moorcroft CEO of Choreograph
29-07-2021 | 14:20:55
Based in New York, Moorcroft reports to Christian Juhl, GroupM Global CEO, and joins the Global Leadership Team (GLT).
Co-op Live appoints Dept to create experiential website
27-07-2021 | 16:07:24
Co-op Live, the new 23,500 capacity entertainment venue in Manchester, has appointed Dept and creative agency Music to deliver its website and a short film that brings the venue to life.
[eMarketer] Amazon and Twitter set eyes on cryptos
27-07-2021 | 15:51:40
Big Tech clearly thinks cryptos can improve their global user reach thanks to blockchain's fast and cheap payments properties.
[Marketing Week] Bob Koigi: UN picks top small businesses investing in “Good Food for All”
27-07-2021 | 11:15:00
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.
Publicis Groupe acquires software as a service platform CitrusAd
22-07-2021 | 13:17:23
Publicis Groupe has announced the acquisition of CitrusAd, a software as a service (SaaS) platform optimizing brands marketing performances directly within retailer websites.
ViacomCBS and Charter Communications reach comprehensive distribution agreements
22-07-2021 | 13:13:51
ViacomCBS Inc.and Charter Communications, Inc. have announced comprehensive, multi-year distribution agreements for the continued carriage of ViacomCBS’ leading portfolio of broadcast, entertainment, news and sports networks.
Nielsen acquires French ad monitoring company TVTY
14-07-2021 | 16:34:54
Global data, measurement and analytics company, Nielsen, has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France.
[Marketing Week] Bob Koigi: Global advertising agencies market rebounds from shocks to record growth
13-07-2021 | 14:30:00
According to a report by Research and Markets, The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021.
[Vacancy] Talpa Network is looking for a Technical Lead Web Development Audio
12-07-2021 | 13:43:00
Talpa Network is directly looking for a Technical Lead Web Development Audio
Maven adopts Verizon Media’s identity solution to drive relevance and trust
09-07-2021 | 16:31:26
Maven, a modern media company operating and powering premium media brands such as Sports Illustrated and TheStreet today, has announced the adoption of Verizon Media’s identity solution across its portfolio of digital media brands and sites, including Sports Illustrated and TheStreet.
Orange Ventures invests in French online media outlet and content producer Brut.
08-07-2021 | 16:59:09
Orange Ventures, Orange’s venture capital investment subsidiary, is investing in the media company Brut. as one of the main investors in a series C funding round of 75 million dollars. This new funding will help Brut to further its international ambitions.
Dentsu Group acquires global customer experience and commerce agency LiveArea
07-07-2021 | 14:33:10
LiveArea will join Merkle, a technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.
Kantar completes acquisition of Numerator extending shopper insights
07-07-2021 | 14:29:21
Kantar, the global data-driven insights and consulting company, has completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners.
Xandr launches new guide exploring the future of identity
07-07-2021 | 12:25:00
AT&T's advanced advertising company Xandr has released "Shaping the Future of Identity," an industry guide exploring the approaches for buyers and sellers, as well as market participants
Huobi launches advertiser incentive plan to strengthen its P2P market
06-07-2021 | 13:14:38
Shortly after the launch of its zero-fee policy in May this year, global cryptocurrency company Huobi has announced an "Incentive Plan" for advertisers with an aim to increase the liquidity of its P2P market.
[Vacancy] Talpa Network is looking for a Techlead Online Video Core Services
05-07-2021 | 11:12:00
Talpa Network is directly looking for a Techlead Online Video Core Services
[eMarketer] Payfac model reshaping payments ecosystem
02-07-2021 | 16:31:45
Payments facilitator, payfac, model that  that allows merchant-facing companies to embed card payments into their software—which in turn enables their customers to process payments is taking shape and redefining the payments ecosystem.
Xandr unveils first of its kind forecasting and analysis across CTV and linear addressable
30-06-2021 | 16:20:28
Xandr has announced the launch of a first of its kind technology that is aimed to help the largest TV distributors better manage and sell addressable inventory holistically.
Omni-channel media solutions company Catalina connects with Verizon Media to advance measurement
29-06-2021 | 14:00:00
Catalina, a company involved in in shopper intelligence and omni-channel media solutions, has announced its interoperability with Verizon Media ConnectID to enable robust measurement capabilities for CPG advertisers in a cookieless world. 
[eMarketer] Livestreaming e commerce takes shape in US
29-06-2021 | 12:00:00
Taobao, an ecommerce site and app that is part of China-based Alibaba, pioneered livestreaming ecommerce with the 2018 launch of Taobao Live, where charismatic hosts sell a raft of products to large audiences watching online.
Mercy Ships selects Emplifi to centralize international social media campaigns
29-06-2021 | 11:15:00
Emplifi, the unified customer experience platform, has announced it has been selected by Mercy Ships, the hospital ship charity, to boost the healthcare organization’s social media presence and expand its global reach.
Minute Media expands Voltax Video offering for publishers
28-06-2021 | 12:15:00
Minute Media, a global content and technology company focused on sports & culture, has announced new enhancements and partners for Voltax Video, its proprietary online video platform designed to help digital publishers and content creators get more out of their online video strategy, while reducing costs and maximizing revenue.
Logitech G introduces the G335 Wired Gaming Headset
28-06-2021 | 12:00:00
Logitech G, a brand of Logitech and innovator of gaming technologies and gear, has introduced a new, lightweight headset to its Color Collection, the Logitech G335 Wired Gaming Headset, which is available in three colors including the new Mint colorway.
[eMarketer] Ethical questions on use of AI by big tech companies
28-06-2021 | 11:30:00
Ethical considerations in AI are increasingly important as it becomes intertwined with everyday life—and as a growing body of research highlights the litany of racial and gender biases baked into the tech.
BuzzFeed acquires entertainment firm Complex Networks from Hearst and Verizon
25-06-2021 | 12:53:55
 The announcement follows BuzzFeed’s disclosure that it is seeking to go public by merging with 890 Fifth Avenue Partners, a special purpose acquisition company (SPAC) with $288 million in cash in trust.
Apple launches studios targeting young creatives
25-06-2021 | 12:50:04
Apple has announced at Apple Creative Studios, a global initiative that will provide career-building mentorship, professional industry skills training, creative resources.
Alchimie partners with Altice on distribution of content
25-06-2021 | 12:46:26
Alchimie, the OTT subscription video platform, and Altice, a player in the French telecom/media conversion, have launched a strategic partnership to provide more than 400 hours of premium content.
Digital podcast advertising company AdsWizz targets advertisers with new solution
24-06-2021 | 15:20:09
 AdsWizz, the global player in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution.
Interactive Advertising Bureau of Canada picks Quantcast Choice as Its Consent Management Platform
24-06-2021 | 15:16:30
Quantcast, a global advertising technology company, has announced that the Interactive Advertising Bureau of Canada (IAB Canada), the only organization fully-dedicated to the development and promotion of digital and interactive advertising in Canada, has chosen Quantcast Choice as its consent management platform.
Vodafone’s European network 100% powered by electricity from renewable sources
24-06-2021 | 10:34:00
Vodafone confirmed that its entire European operations – including mobile and fixed networks, data centres, retail and offices – will be 100% powered by electricity from renewable sources from 1 July 2021.
RTL Group and Talpa Network merge Netherlands broadcasting and affiliated media businesses
22-06-2021 | 19:02:39
 RTL Group and Talpa Network have announced that they have signed agreements to merge their broadcasting and affiliated media businesses in the Netherlands and create a strong Dutch cross-media group.
[Vacancy] Logitech is looking for a Solutions Engineer Video Collaboration
21-06-2021 | 12:33:00
Logitech is directly looking for a Solutions Engineer Video Collaboration
Audi appoints Dept as its lead agency for the Dutch market
18-06-2021 | 15:55:36
Audi has chosen Dept as its lead agency for the Dutch market. The main goal of the collaboration is to conquer the heads and hearts of the Netherlands and to put Audi firmly on the market as a premium and progressive brand.
Nielsen partners with IHIS Markit on audience and outcomes measurements
17-06-2021 | 14:50:00
Through this collaboration, Nielsen will integrate comprehensive automotive data from Polk Automotive Solutions by IHS Markit into its audience and outcomes measurement solutions.
Digital investment and demand for strategic services inspire global PR confidence, PRCA Confidence Tracker
15-06-2021 | 11:00:00
Public relations professionals around the world are feeling increasingly confident about the future of their organisations, according to PRCA’s latest Global Confidence Tracker.  
Starcom Australia appoints Sarah Tillitt as Head of Digital
11-06-2021 | 12:38:00
Reporting into Starcom’s National Head of Investment and Digital, Mark Duffy, Tillitt has been charged with leading the digital and performance strategy for Starcom Sydney and its clients.
Havas Media Group and Teads target consumers, publishers and advertisers with new project
11-06-2021 | 12:33:09
Havas Media Group and Teads have announced the beginning of their new joint collaboration, coined ‘Project Trinity’, which will focus on the fine balance between user experience, publisher monetization and advertiser results.
[eMarketer] Pandemic redefines future of banking in US
11-06-2021 | 12:24:51
The shift by US customers from visiting banking halls to use of mobile apps during coronavirus pandemic may create a new way of banking with majority of customers saying they would maintain that habit post Covid.
Logitech marks milestone in conflict-free minerals commitment
10-06-2021 | 12:27:29
All Logitech products are verified as being made only with minerals and resulting metals that comply with conflict-free standards.
[eMarketer] Virtual Reality and consumer marketing in China
10-06-2021 | 09:54:56
Even as companies in China invest in Virtual Reality to engage with consumers, the adoption of the emerging technology has failed to pick up as anticipated in recent years.
[eMarketer] Digital media consumption on unprecedented growth in US
09-06-2021 | 13:30:00
The average time a US adult spends on various media platforms has been on unprecedented rise in recent years, particularly at the height of the pandemic.
VICE Media Group launches new direct to consumer gaming subscription service, WayPoint+
09-06-2021 | 12:17:42
VICE Media Group launched Waypoint+, a new direct to consumer subscription service delivering additional content to Waypoint’s loyal audience.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
08-06-2021 | 12:15:00
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
Intracto Group acquires digital agency Internet Architects
03-06-2021 | 14:16:00
Intracto Group’s acquisition of Internet Architects is in line with its vision to grow further as an integrated full-service agency that wants to be the partner for its clients, helping them excel in the domains of strategy, creation, content, marketing and technology.
MTG completes acquisition of tower defense gaming studio and publisher Ninja Kiwi
02-06-2021 | 17:35:24
Since the announcement of the acquisition, Ninja Kiwi has continued to deliver on its strategy, resulting in continued strong performance from the company.
Dept partners with Terra Neutra to create an e-commerce carbon positivity app
01-06-2021 | 14:29:37
ClearSky is designed to be used in Shopify stores as a way of offsetting a purchased product’s carbon footprint, in addition to the carbon footprint of its delivery which Shopify already enables shoppers to offset.
Mastercard and Conservation International launch Wildlife Impact Cards in wildlife protection drive
28-05-2021 | 16:24:45
The program will help promote awareness of the urgent need to preserve the habitats of these and more than 2,000 other Critically Endangered Wildlife species.
TikTok launches new tools to tackle bullying
27-05-2021 | 16:02:49
The tools allow creators to delete multiple comments at once or report them for potentially violating our Community Guidelines.
Havas Media Group appoints Mike Bregman as Chief Data Officer for North America
25-05-2021 | 14:28:38
Bregman joins HMG after other recent leadership appointments across North America with Meghan Grant, recently named Chief Strategy Officer, and Amy Ginsberg, as the Chief Investment Officer.
Clear Channel Europe and Broadsign extend partnership to transform the DOOH sales experience
25-05-2021 | 09:48:12
The collaboration aligns with CCE's strategic plans to optimize media selling and buying across its global network of inventory using technology.
[eMarketer] Striking a balance between crypto trading and environmental conservation
21-05-2021 | 15:59:00
However as crypto trading is mainstreamed, there are concerns about their carbon footprint and the environmental implications.
[eMarketer] US telecoms dump media businesses for 5G
19-05-2021 | 15:56:43
In what points to the next frontier for competition and battle for customers, US telecoms are pivoting from traditional media business to investment in expanding their 5G network foothold.
Digital media landscape becoming a multiverse phenomenon, Mindshare research
19-05-2021 | 09:10:25
Streaming services are entering more niche markets. Consumers can choose to stick to mainstream platforms like Netflix, Hulu and Amazon and the breadth they offer or they can go deep in services like Screambox and Shudder.
Oracle launches world’s first ad measurement tech for 3D in-game environments
18-05-2021 | 17:01:54
To help marketers better understand advertising performance in video games, Oracle has announced the world’s first ad measurement technology for 3D in-game environments.
[eMarketer] China’s strategy to dominate the next generation of internet
14-05-2021 | 17:52:35
As internet technologies evolve and global superpowers compete to exert dominance in that space, there have been spirited efforts and investments to achieve that goal.
Havas partners with Wellcom Worldwide to launch integrated content studios
14-05-2021 | 14:39:00
The partnership will see the creation of a micro-network of integrated content studios, first in London, New York, Chicago and Kuala Lumpur, followed by further studios across Europe, Australia, China, India, Latin America and the West Coast of the US.
VICE FAST channel premiers on Roku platform
13-05-2021 | 15:34:00
The channel will feature informative and entertaining premium series and documentaries covering culture, entertainment, food, tech, sports and news from across VICE Media Group.
Outbrain unveils QualityRating to enhance personalized feed experiences on the open web
12-05-2021 | 17:19:57
QualityRating will factor into Outbrain’s existing algorithm to enhance the personalized feed experiences that inspire the discovery of content.
[eMarketer] Tiktok to overtake Instragram and Snapchat as platform of choice among US Gen Zers
11-05-2021 | 16:00:00
Social media platform has TikTok been on an upward trajectory in terms of user base having recorded phenomenal growth in 2019 and 2020.
UN launches hunt for startups and enterprises changing the face of food systems
10-05-2021 | 13:59:00
The UN Food Systems Summit has announced a competition to identify the best small and medium-sized enterprises (SMEs) from across the world who are transforming food systems for a better tomorrow.
[eMarketer] The rise and rise of contactless payments
07-05-2021 | 15:13:41
Covid-19 pandemic has not only shifted consumers’ shopping behaviours but also altered their modes of payment for goods and services.
Dept and Tribe Company transform The Eurovision Village into a 3D virtual world
07-05-2021 | 13:14:20
The custom-made 3D world will bring tens of thousands of visitors, who would normally have traveled to Rotterdam for the contest, a unique, virtual experience.
WPP and Microsoft launch cloud platform to boost creative content production
06-05-2021 | 16:16:08
Cloud Studio is the advertising industry’s first bespoke platform for virtual production that arms creatives with the technology to collaborate and create impactful work for clients.
Marketing automation company Marvia opens North American headquarters in Portland, Oregon
04-05-2021 | 14:51:37
Marvia, the software-as-a-service(SaaS) platform that specializes in solutions for local marketing automation is one of the fastest-growing Dutch MarTech players.
Markerters embrace new content production plans amid COVID-19, Dentsu report
04-05-2021 | 14:39:37
 To inform the report, Dentsu conducted a survey across 200 marketing decision-makers in the UK and US to understand the current Marketing climate and how the pandemic had contributed to its changes.
[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency
03-05-2021 | 14:15:00
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.
[Vacancy] MeMo² is looking for a (PowerBI) Data Engineer
03-05-2021 | 11:27:00
MeMo² is directly looking for a (PowerBI) Data Engineer
[Vacancy] Logitech is looking for a Global Account Manager BENELUX
03-05-2021 | 11:06:00
Logitech is directly looking for a Global Account Manager BENELUX 
Publicis Sapient, Epilson and Adobe partner to personalize customers’ experience
30-04-2021 | 17:02:17
Epsilon and Publicis Sapient are expanding Publicis Groupe’s their relationship with Adobe to help enterprise brands deliver one-to-one personalization at scale.
Amazon Web Services simplifies content production with new digital studio service
30-04-2021 | 16:54:00
With Amazon Nimble Studio, customers can rapidly onboard and collaborate with artists from anywhere in the world, and produce content faster and more cost effectively.
IFAW partners with Dept to optimize its digital campaigns
29-04-2021 | 15:56:04
Dept’s specialist knowledge and expertise in digital marketing will enable IFAW to centralise and streamline campaigns, while ensuring budgets are fully optimised.
Verizon Media collaborates with VIZIO to advance Connected TV, omnichannel advertising
29-04-2021 | 15:52:00
The alliance will enable expanded CTV targeting, optimization, and measurement opportunities for Verizon Media’s DSP advertisers, independent of cookies.
Starcom Australia wins Tourism Tasmania media account
28-04-2021 | 15:53:08
Starcom Australia has been appointed by Tourism Tasmania to manage its media account, encompassing strategy, planning, buying and digital media.
SpotX Integrates TVSquared for real time global connected TV measurement
28-04-2021 | 15:47:15
TVSquared has been onboarded by SpotX, the global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics.
[Free Webinar] Why these Dutch companies outsource their IT to Africa
27-04-2021 | 16:50:00
In The Netherlands there is a growing scarcity of IT professionals, limiting opportunities for businesses. With the current COVID-19 crisis, many people are working remotely, making it less of an issue working with a distributed team of IT professionals
WPP launches global data company Choreograph
27-04-2021 | 16:12:02
WPP has announced Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies.
MediaCom unveils new division merging media and creativity to drive brand relevance
27-04-2021 | 16:03:00
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
[Marketing week] Bob Koigi: Strengthening footprints through mergers and acquisitions
26-04-2021 | 14:27:10
As companies seek to grow their footprint and expand their services, they are tapping into mergers and acquisition even as they position themselves to be competitive.
Intracto Group acquires service agency Stendahls
26-04-2021 | 13:48:00
 Intracto Group has entered the Nordics with the acquisition of full-service agency Stendahls. The prestigious Swedish team is known for its holistic approach to brand communication, with 120 experts in strategy, creation and tech.
[eMarketer] Paypal outlines global growth strategy
22-04-2021 | 15:30:27
Global payment behemoth Paypal has announced a raft of strategies it intends to roll out as it seeks to grow its foothold in US and worldwide.
Intracto acquires tech agency Codezilla
22-04-2021 | 14:27:07
Intracto Group is continuously building an integrated full-service agency. An end-to-end partner for clients, enabling them to excel in the domains of strategy, creation, content, marketing and technology.
Despite a bigger budget, content teams are struggling with technology
20-04-2021 | 15:55:05
In these times of Corona, more and more content teams are starting to work with new software and technology. Extra budget and time are made available to support this development.
Amazon becomes Europe’s largest corporate buyer of renewable energy
20-04-2021 | 12:43:07
The company now has 206 renewable energy projects globally, including 71 utility-scale wind and solar projects and 135 solar rooftops on facilities and stores worldwide.
Apple launches $200 million Restore Fund to accelerate natural solutions to climate change
16-04-2021 | 15:20:53
Launched with Conservation International and Goldman Sachs, Apple’s $200 million fund aims to remove at least 1 million metric tons of carbon dioxide annually from the atmosphere.
Dept becomes climate neutral certified
16-04-2021 | 15:16:53
Netherlands-based digital agency Dept has become climate neutral certified after working with the Climate Neutral organisation to measure and offset our 2020 carbon footprint.
CaaStle brings subscription clothing rental platform to UK
15-04-2021 | 12:03:00
CaaStle, the B2B rental technology platform in the U.S., announced it will expand internationally to power subscription rental services in the United Kingdom.
Reprise Commerce wins DeMert Brands account
14-04-2021 | 13:57:00
Reprise Commerce has been awarded new business by DeMert Brands to build and manage the beauty expert’s online storefront, as well as develop a retail media advertising strategy.
[eMarketer] 5G network redefines payments and mobile commerce
14-04-2021 | 13:53:00
Despite being in its early stages of adoption, the 5G network is promising to revolutionize the retail industry as retailers invests in the network.
Interactive ad formats engage hard-to-convince audiences, MAGNA, IPG Media Lab and Verizon Media study
13-04-2021 | 12:54:47
A new study by Verizon Media, MAGNA and IPG Media Lab, “The Interactive Effect,” reveals that interactive ads are an effective way to increase engagement.
Logitech and Baidu Brian partner to transform working with AI and voice
13-04-2021 | 12:53:15
Logitech has announced a long-term partnership with Baidu Brain, beginning with the launch of its intuitive new Logitech Voice M380 Wireless Mouse with Speech Input in China.
[Vacancy] Logitech is looking for a Technical Manager Quality Improvement Project and Data Analytics, 1 Year Contract
12-04-2021 | 09:40:00
Logitech is directly looking for a Technical Manager Quality Improvement Project and Data Analytics, 1 Year Contract.
[eMarketer] Pluto TV and the disruptive advertising business model
09-04-2021 | 15:50:00
As consumers’ media consumption trends shift and the digital space continue to evolve, the advertising space is increasingly adapting to these market changes.
Twitter integrates Nielsen’s cross-media measurement suite into video ad platform
09-04-2021 | 15:16:33
 The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR).
Media company Grupo Globo adopts Google Cloud in digital drive
09-04-2021 | 15:01:36
Over the next several years, Globo will use Google's experience in data management, artificial intelligence (AI) and machine learning (ML), as well as its global, scalable and secure infrastructure.
London Marathon Events taps Dept for branding and website design
08-04-2021 | 16:16:02
LME turned to the Manchester division of international digital agency Dept to guide the brand refresh for LME and its events and to develop a centralised solution for managing its portfolio of websites.
Publicis Groupe adopts The Trade Desk’s ad tracking technology
08-04-2021 | 16:14:23
Publicis Groupe and The Trade Desk have announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy.
[eMarketer] US consumers’ digital spending boosts Amazon’s e-commerce and ad businesses
07-04-2021 | 15:09:29
Besides growing its online business by double digits, the e-commerce giant also recorded a growth in advertising business by 52.5 per cent.
Vice Media Group acquires creative consultancy firm PLTFRMR
02-04-2021 | 14:51:17
With this acquisition, PLTFRMR will merge with VMG’s creative agency Virtue, bringing together a new agency model within the world’s largest independent media group.
Dept creates AR puffer jacket as limited edition virtual apparel drop
02-04-2021 | 14:47:31
Digital advertising agency Dept has created the advertising industry’s first virtual AR (Augmented Reality) apparel drop, using NFTs (Non-Fungible Tokens) and Snapchat’s new full body-tracking tool.
BBC World Service partners with AfricaWeb to offer digital content to audiences in Ghana and Cameroon
01-04-2021 | 14:59:31
The BBC World Service and AfricaWeb have formed a new digital partnership to offer BBC News text, podcasts, audio and video content in English, Pidgin, Hausa and French to audiences in Ghana and Cameroon.
Outbrain strengthens its Benelux sales team with new hire
01-04-2021 | 11:22:44
Outbrain, the world's recommendation platform for the open web, has announced the hire of Ugur Elbasan as Senior Sales Manager.
Incentro Africa becomes first company in Africa to achieve Google Cloud Partner Work Transformation Specialization
31-03-2021 | 21:15:00
Incentro has achieved the Google Cloud Partner “Work Transformation” Specialization, a development that gives any organisation looking to deploy collaboration solutions, the confidence that with Incentro, they are in experienced hands.
Logitech’s Ultimate Ears partners with Westbrook Media to celebrate creativity
31-03-2021 | 17:00:00
 The collaboration will leverage Westbrook Media’s creator-driven, innovative storytelling approach by using short films to bridge traditional entertainment with branded content that puts the product at the center of the story.
ITV invests in what3words under its Media for Equity Programme
30-03-2021 | 13:11:14
Following the announcement of “ITV AdVentures Invest,” a Media for Equity initiative, ITV has now concluded its first investment in what3words Limited.
[Startup Interview] Noel Wilson, Lars Evers, Founders, Jellow, Netherlands
26-03-2021 | 15:55:00
Jellow is an on-demand freelance startup that seeks to connect companies with freelancers directly eliminating the hustle that comes with using intermediaries. The startup’s founders Noel Wilson & Lars Evers explain.
Hearst names Mahendra Durai Senior Vice President, Chief Technology Officer
26-03-2021 | 14:43:50
Mahendra Durai, who currently serves as chief information officer at Hearst, has been named senior vice president, chief technology officer.
[Interview] Esinam Yevu, Co-Founder, PayBox, Ghana
26-03-2021 | 12:52:54
Esinam Yevu is Co-Founder and Communications Lead at Ghanaian fintech startup, PayBox. 
[eMarketer] China’s internet population to reach 1 billion by 2022
24-03-2021 | 16:20:06
China’s internet users are set to reach one billion by the end of 2022 according to the latest projections by eMarketer as the country’s number of online population reached 8.6 per cent in 2020.
Verizon Media expands commerce business, plans to launch Yahoo Shops
24-03-2021 | 15:46:11
Verizon Media, a global player in innovation, content and commerce, has announced plans to launch Yahoo Shops, a new marketplace destination featuring a curated, native shopping experience.
Ballard orders for modules to power Scotland's first fuel cell-powered train
23-03-2021 | 15:32:07
Ballard Power Systems announced a purchase order from Arcola Energy, for Ballard FCmoveTM-HD fuel cell modules to power a passenger train planned for demonstration during COP26.
[eMarketer] Gen Z drives social media penetration in Canada
23-03-2021 | 14:36:00
What this new trend portends is the growing shift to social media advertising which will account for the majority of display ad investment this yea according to a forecast by eMarketer.
Desperados launches world’s first dance-powered app to support Europe’s nightlife industry
23-03-2021 | 10:06:04
Tequila beer brand Desperados is calling on partygoers around the world to unite in support of the clubs they love with the launch of their Rave to Save app.
Snap acquires tech startup Fit Analytics
22-03-2021 | 15:32:54
Snapchat's parent company Snap has acquired Fit Analytics, a technology start-up that has built technology to help shoppers pick the right-sized clothing and footwear when they shop online.
World Woman Foundation and Hootsuite releases Digital Gender Diversity Impact Report 2021
22-03-2021 | 15:29:03
World Woman Foundation has released the Digital Gender Diversity Impact Report in partnership with Hootsuite, Georgetown University’s Business for Impact, and VMLY&R Commerce.
Dept acquires software consultancy firm Devetry
19-03-2021 | 15:00:00
Devetry, a software consultancy that provides technology solutions ranging from organizational strategy to custom software development, has announced it has joined global digital agency Dept.
Samsung Neo QLEDs receives first gaming TV performance certification from VDE Germany
18-03-2021 | 13:52:29
Samsung Electronics has announced that the 2021 Neo QLED became the first TV to receive certification for Gaming TV Performance from Verband Deutscher Elektrotechniker (VDE).
Outbrain launches Content Coalition to fuel audience exchange between publishers
17-03-2021 | 13:04:43
Launched first in Australia and New Zealand, but now available across the EU, the initiative will enable Coalition members to grow their audiences through a new channel by utilising Outbrain’s SmartFeed technology to exchange links, for free.
Epsilon and Verizon Media partner to strengthen identity and build on activation capabilities
16-03-2021 | 15:14:31
Epsilon®  and Verizon Media are expanding their long-standing partnership with the interoperability of Epsilon’s CORE ID and Verizon Media’s ConnectID.
[Vacancy] Talpa Network is looking for a Back End Developer
15-03-2021 | 12:02:00
Talpa Network is directly looking for a Back End Developer
[Vacancy] DPG Media is looking for a Senior DevOps Egineer - News Personalisation
15-03-2021 | 09:15:00
DPG Media is directly looking for a Senior DevOps Engineer - News Personalisation
Starcom Italia announces new leadership team
12-03-2021 | 11:21:00
Starcom Italia, an agency of Publicis Groupe, has announced the entry of two new figures in key roles for the growth and consolidation of its offer on the market.
Logitech unveils inaugural Song Breaker Awards to celebrate music creators
12-03-2021 | 11:17:48
Logitech, in collaboration with TikTok, has announced the Song Breaker Awards, which recognizes groundbreaking creators who are influencing pop music today.
Amazon Music launches mobile app for fans to find merchandise from their favorite artists
12-03-2021 | 11:10:13
Artist merchandise will now appear in the Amazon Music app on participating artists’ pages, side-by-side with their songs, albums, live streams, and music videos.
Mediahuis Ventures invests in AI coaching startup BUNCH
10-03-2021 | 14:01:00
Mediahuis Ventures, the venture capital arm of European media group Mediahuis, is investing in BUNCH, a New York and Berlin based  AI coaching startup.
[eMarketer] On-demand food delivery services on meteoric rise
10-03-2021 | 13:55:53
There has been a pandemic-induced shift in how consumers order their food with online purchases now increasing exponentially since the onset of the pandemic.
Dept partners with Salesforce to develop quick-launch commerce solution for brands
09-03-2021 | 15:22:00
International digital agency Dept has teamed up with Salesforce to develop a quick-launch commerce solution that enables brands to be up and running with a fully-functioning e-commerce site in a matter of weeks.
[eMarketer] Grocery purchases go digital in the wake of pandemic
05-03-2021 | 15:22:19
Food and beverage category recorded the highest online commerce growth in the USA in 2020 in the wake of COVID-19 according to a report by eMarketer.
Brands to be challenged by growing power of online retailers, dentsu report
05-03-2021 | 14:33:11
 The research shows how the pandemic has accelerated many of the long-term trends facing brands.
SportsTribal launches with OTT NOW!
05-03-2021 | 08:07:56
SportsTribal TV the new free, ad-supported streaming TV service (FAST) specializing 100% in sports-themed content has been launched. 
ViacomCBS launches streaming service Paramount+ offering breaking news, sports and entertainment
04-03-2021 | 18:01:55
Global media and entertainment company ViacomCBS has launched Paramount+, the highly anticipated streaming service with an unparalleled content offering that bundles live sports, breaking news, and an expansive collection of exclusive new originals.
Samsung breaks 5G speed record reaching 5.23Gbps
04-03-2021 | 13:23:06
Samsung Electronics has announced it achieved a breakthrough in 5G data speeds using E-UTRAN New Radio Dual Connectivity (EN-DC) technology.
Adcombi’s API Platform Solution
03-03-2021 | 13:29:22
Programmatic advertising has changed the face of digital advertising as we know it. Automatic buying enables solutions like dynamic creative optimization for a level of granularity and relevancy not possible with traditional digital ads.
WPP acquires mobile technology provider NN4M
03-03-2021 | 12:50:51
WPP has announced that Wunderman Thompson has acquired NN4M, a mobile commerce partner for global brands.
Tech and media entities partner to create standards group to tackle fake news
03-03-2021 | 12:48:20
 Founding members Adobe, Arm, BBC, Intel, Microsoft and Truepic seek to establish a standardized provenance solution with the goal of combating misleading content.
Essence expands data and technology consulting division in Germany
02-03-2021 | 14:22:43
Essence has announced the expansion of its best-in-class data and technology consulting services to the German marketplace.
Samsung and UNDP welcome young leaders to Generation 17 initiative on global goals
02-03-2021 | 14:16:18
Samsung Electronics has announced that four additional Young Leaders will join Generation17, a joint initiative with the United Nations Development Programme (UNDP) to accelerate progress towards achieving the 17 Global Goals, or the Sustainable Development Goals.
[Vacancy] Lukkien is looking for a Front-end Developer
02-03-2021 | 07:45:00
Lukkien is directly looking for a Front-end Developer
[eMarketer] 5G wireless to experience a boom in 2021
26-02-2021 | 16:42:24
Even as a sizeable population of US citizens embrace the 5G network hundreds of millions are still not accessing the technology.
Reprise appoints Vincent Spruyt as Global Chief Artificial Intelligence Officer
26-02-2021 | 10:51:57
Reprise, IPG’s global performance marketing agency, has announced the appointment of Vincent Spruyt as Global Chief AI Officer, effective immediately.
[Interview] Frank Carvalho, Managing Director, Brand New Galaxy, Amsterdam
25-02-2021 | 16:10:36
Frank Carvalho is an award-winning business leader focusing on marketing innovations that make a difference with more than 25 years of genuinely global experience. 
Intracto Group acquires Ghent based agency Marlon
25-02-2021 | 10:14:00
Intracto Group has acquired Ghent-based agency Marlon together with it’s over 30 digital experts. The agency is renowned in the field of design and development of apps, web shops and websites.
Orange partners with ENGIE to deliver renewable energy supply solution in France
24-02-2021 | 12:40:01
Orange is joining forces with ENGIE, the developer of solar and wind power in France, to deliver a global renewable energy supply solution in the country.
Marketing technology agency Byte merges with Dept to accelerate global growth
18-02-2021 | 09:47:00
Together, both agencies will strengthen end-to-end digital services for clients across the globe.
[eMarketer] Do email newsletter ads influence shoppers’ buying decisions?
17-02-2021 | 16:18:44
As companies and brands compete to outwit each other in catching consumers’ attention, there has been a flurry of marketing campaigns key among them the email newsletter ads.
Lower DSP Ad Cost and Complexity with Adcombi Suite: A simplified DSP dashboard with no minimum spend
17-02-2021 | 12:43:16
Demand-Side Platforms (DSP) offer advertisers access to premium inventory not available on Google Display Network.
Brand New Galaxy Launches Western European Operation in Amsterdam
17-02-2021 | 08:59:18
The rapidly growing global marketing and technology company, Brand New Galaxy launches their Western European Operation in Amsterdam, The Netherlands.
Dentsu pilots tool to manage media industry’s digital carbon footprint
16-02-2021 | 10:48:21
DIMPACT, the pioneering initiative to help the digital media industry map and manage its carbon impacts, is moving beyond proof of concept.
AWS and Bundesliga enhance real-time game analysis with new performance stats
16-02-2021 | 10:42:30
Amazon Web Services (AWS), an Amazon.com, Inc. company, and the German Bundesliga, Germany’s top national football league, have announced three new Bundesliga Match Facts powered by AWS to give fans deeper insights into action on the pitch.
The Odd Shop joins MediaMonks
15-02-2021 | 14:37:12
Oscar Hamming, Niels de Wit and Robert van der Lans, formerly founders of The Odd Shop, have announced that their team is joining MediaMonks to bring their distinct Persuasive Creativity Model to S4Capital’s content practice.
[eMarketer] Eccomerce to account for more than half of China retail sales
12-02-2021 | 13:11:50
In what is poised to be historic and a global first, 52.1 per cent of all retail sales in China this year will be from ecommerce according to a forecast by emarketer.
Dutch art museum Mauritshuis picks Dept to support its strategy and digital marketing
11-02-2021 | 09:46:25
Mauritshuis and Dept optimised the digital marketing aspects and developed creative content concepts to reach additional target groups, such as young people, and enthuse them to visit the museum. During Spring, the new changes will go live.
WPP acquires Brazilian digital innovation and software engineering company DTI Digital
10-02-2021 | 13:53:14
The acquisition is in line with WPP’s objectives outlined in its December 2020 Capital Markets Day to expand its presence in the faster growing areas of experience, commerce and technology.
Twitter partners with Google Cloud to improve data insights
10-02-2021 | 13:50:14
Twitter will deepen its initial work with Google and move its offline analytics, data processing, and machine learning workloads to Google’s Data Cloud.
Half of brands will have failed to unify customer engagement channels by 2022, Gartner report
10-02-2021 | 13:40:56
Through 2022, 50% of large organizations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context, according to Gartner, Inc.
[Vacancy] MeMo² is looking for a Python Data Analyst (Groningen - part time)
08-02-2021 | 07:03:00
MeMo² is directly looking for a Python Data Analyst (Groningen - part time)
Kantar and Google launch independent Brand Lift measurement of YouTube ads
05-02-2021 | 10:14:11
Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy.
GroupM partners with Unilever to launch first of its kind ethics tool
02-02-2021 | 10:08:11
GroupM, WPP’s media investment group, has announced the launch of the industry’s first tool to operationalize data ethics.
[eMarketer] Smartphones lead in consumption of digital media among US adults
27-01-2021 | 14:50:22
In the wake of the novel coronavirus, US adults spent an extra hour daily across all devices compared to what they did in 2019, the highest jump since 2020 according to the latest forecast by eMarketer.
Mastercard pledges net zero emissions, innovates for collective climate action
27-01-2021 | 12:27:00
Mastercard is furthering its commitment to create a more sustainable and inclusive digital economy, with a pledge to reach net zero emissions by 2050.
BMG selects Google Cloud to enhance service to artists and songwriters
26-01-2021 | 10:55:16
Google has announced that BMG has selected Google Cloud to build a scalable, global infrastructure as it grows its digital music business.
Apple launches racial equity and justice initiative projects to challenge systemic racism
26-01-2021 | 10:46:34
Apple has announced a set of major new projects as part of its $100 million Racial Equity and Justice Initiative (REJI) to help dismantle systemic barriers to opportunity and combat injustices faced by communities of colour.
VMLY&R COMMERCE promotes Debbie Ellison to Global Chief Digital Officer
22-01-2021 | 14:37:48
VMLY&R COMMERCE has announced the promotion of Debbie Ellison, currently the Chief Digital Officer Geometry UK, to Global Chief Digital Officer.
Incentro: Not even a pandemic can stop fifteen consecutive years of growth
21-01-2021 | 13:05:00
For the fifteenth year in a row, we have realized growth. Nothing can stop us. Not even a pandemic! Our provisional data shows that in 2020, we produced revenue of almost 57 million euros. That’s a 8.8% growth compared to 2019.
Havas Media launches Havas Market e-commerce offering
20-01-2021 | 10:02:22
From the point of view of Havas Media Group, e-commerce is to be seen as a holistic challenge. The agency is consequently bundling its expertise in the areas of DTC, marketplaces and digital drive to retail on a global level in the Havas Market unit. 
Logitech unveils innovations to boost video conferencing
14-01-2021 | 10:48:38
Logitech has raised the bar on the video conferencing industry with a next generation portfolio of appliance and PC-based solutions that work with today’s video conferencing services such as Microsoft Teams and Zoom.
UK's Synamedia partners with Akamai to speed pirate take downs
13-01-2021 | 11:02:27
Synamedia, an independent video software provider, announced its security and watermarking solutions are now integrated with Akamai.
Sony introduces new video streaming and content creation tools
13-01-2021 | 10:31:28
Sony has announced the expansion of its 360 Reality Audio services and product offerings, including adding new video streaming capabilities and content creation tools.
[Column] Harvin Gupta: The demise of the third-party cookie is an opportunity not a challenge
11-01-2021 | 15:50:49
As all the major browsers  continue plans  to phase out the third-party cookie, anxiety continues to grow among advertisers that are looking for new ways to engage valuable customers directly.
Zoomd launches SaaS campaign management platform targeting advertisers
11-01-2021 | 11:54:31
Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd, the marketing tech user-acquisition and engagement platform, has announced the launch of its self-serve SaaS version of its platform.
Deluxe acquires UK's Sundog Media Toolkit
08-01-2021 | 10:21:25
Deluxe, the global provider of digital and cloud based solutions to the world's leading content production studios and distributors, announced its acquisition of UK-based Sundog Media Toolkit (Sundog).
Logitech named to the Dow Jones Sustainability Index Europe
23-12-2020 | 11:13:39
Logitech International has been named for the first time to the Dow Jones Sustainability Index (DJSI) Europe, in recognition of its commitment to sustainable business practices.
Fashion tech startup uSizy helps UK retailers brace for record sales of £28 billion this Christmas
22-12-2020 | 12:28:00
In the wake of recent retail closures across the UK, fashion technology startups are delivering much-needed innovation to help merchants maximise online sales and optimise unprecedented digital demand this Christmas.
GoodHabitz selects digital agency Dept to drive marketing and data strategy
22-12-2020 | 11:18:10
Online training provider GoodHabitz is pursuing its international growth ambition of becoming a rock-solid digital learning platform.
Anzu.io partners with Oracle Data Cloud to bring measurement to mobile and PC in-game advertising
22-12-2020 | 11:05:29
Anzu.io, the in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform.
[Column] Henri Lessing: Why we believe YouTube will become number one in music streaming
21-12-2020 | 11:06:00
YouTube has always been an integral part of the music business. However, the platform is taking the music-streaming war to the next level.
Amazon becomes world’s largest corporate purchaser of renewable energy
17-12-2020 | 09:05:00
Amazon has announced 26 new utility-scale wind and solar energy projects totaling 3.4 gigawatts (GW) of electricity production capacity, bringing its total investment in renewable energy in 2020 to 35 projects.
Logitech and Girls Who Code support initiative to close the gender gap in tech
17-12-2020 | 09:02:00
Logitech has teamed up with Girls Who Code, joining the international non-profit in its essential mission to close the gender gap in technology worldwide.
VICE Media renews partnership with SBS Australia
16-12-2020 | 12:05:27
VICE Media Group has announced the continuation of its partnership with Australian broadcaster, SBS, with a renewed content deal for its SBS Viceland TV channel, and SBS digital platforms.
Unilever, Microsoft and ITV among 13 more companies to join The Climate Pledge
15-12-2020 | 11:30:03
Amazon and Global Optimism have announced that 13 new signatories have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Brand Finance identifies which brands will increase their market share in 2021
15-12-2020 | 11:10:55
Brand Finance has created a unique model capable of forecasting sales growth as a result of long-term brand equity and brand awareness.
Ad tech leaders unite to establish new programmatic DOOH standards
11-12-2020 | 12:24:00
Six digital-out-of-home (DOOH) technology platforms have announced that they are coming together to bring standardization to digital-out-of-home venue (DOOH) data and help drive programmatic DOOH forward.
Uber, Cabify, Rivian, JetBlue and Boom Supersonic sign the climate pledge
04-12-2020 | 12:20:30
Amazon and Global Optimism have announced that Boom Supersonic, Cabify, JetBlue, Rivian, and Uber have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Gartner unveils top marketing predictions for 2021 and beyond
04-12-2020 | 12:14:10
Gartner, Inc. has revealed its top marketing predictions for 2021 and beyond exploring how post-pandemic renewal strategies put marketing on the hook for redefining and reestablishing customer relationships.
Outernet London partners with Realife on immersive media attraction project
04-12-2020 | 12:10:16
Realife Tech has announced a three-year partnership with Outernet, a high capacity immersive media space under development in the heart of London's West End.
Visual Data Media Services partners with Endeavour Capital for next phase of growth
02-12-2020 | 11:49:59
Visual Data Media Services, an entertainment services company serving studios and distributors globally with end-to-end content management and digital media supply chain solutions, has partnered with Endeavour Capital, a mid-market investment firm.
Fashion brand Gant selects Dept to design and build e-commerce platform
26-11-2020 | 10:40:00
To keep up with the currently changing consumer behaviour and tech developments, fashion brand Gant has decided to reinvent its digital platforms, starting with the DACH-region website.
Geometry partners with EyeM on initiative that offers adland creatives a lifeline during pandemic
20-11-2020 | 11:38:00
EyeEm has partnered with Geometry, WPP’s end-to-end Creative Commerce agency, to support and empower the global creative industry adversely affected by the global Covid-19 pandemic to launch #UpForCollab.
L’Oréal Paris and VIRUTE unveil first digital make-up experience for live video
20-11-2020 | 11:35:00
L’Oréal Paris and VIRTUE, the creative agency born from VICE, have announced the global launch of an interactive digital-only make-up experience that brings a new inventiveness to experimenting with make-up looks, all in the virtual reality space.
Datawords Group appoints Felix Elkmann to strengthen its position in the German market
19-11-2020 | 15:08:00
Datawords Group, a global digital marketing agency powered by multicultural technologies, announced the appointment of Felix Elkmann as Senior Vice President in charge of Business Development.
Dutch non-profit start-up Spacebuzz awarded  four international Lovie Awards
19-11-2020 | 12:28:00
ESA astronaut André Kuipers’ SpaceBuzz won four prizes during the 10th annual international Lovie Awards presentation: Two Jury Lovie Awards – Best Narrative experience and Virtual Reality – and two People’s Lovie Awards from public votes.
WPP and Anzu.io partner to bring new in-game advertising standards to global brands
19-11-2020 | 10:48:13
WPP and Anzu, an adtech startup specializing in integrating advertising into video games, have announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space.
Digital Design Agency BASIC joins Dept
19-11-2020 | 10:21:03
Branding and digital design agency BASIC®, best known for their work for Google, KFC, Herman Miller/Design Within Reach, Patagonia and Airbnb, has joined Dept, a digital agency in Europe.
Vonage, Evolutio enter strategic partnership, offer Vonage Contact Center to companies in Spain
17-11-2020 | 16:00:00
Vonage, global leader in cloud communications helping businesses accelerate their digital transformation, announced a strategic reseller partnership of Vonage Contact Center with Evolutio.
Outbrain appoints Magdalena Flick as Managing Director of Benelux
13-11-2020 | 11:35:00
Outbrain, the world's discovery and native advertising platform on the open web, has announced the appointment of Magdalena Flick to Managing Director of Benelux.
Logitech increases use of post-consumer recycled plastic at scale
13-11-2020 | 10:29:30
Logitech International, a design company and maker of cloud peripheral products, has announced its commitment to incorporating post-consumer recycled plastic (PCR) into its products at scale
TikTok announces new partnership with Shopify and Sony
11-11-2020 | 14:24:00
TikTok has announced two new partnerships in the recent past. The first is a global partnership with e-commerce platform Shopify and the second is a new music licensing agreement with Sony Music Entertainment.
Reprise launches global eCommerce unit, Reprise Commerce
10-11-2020 | 09:41:17
Reprise, the global performance marketing agency of IPG Mediabrands, has launched Reprise Commerce, a new global specialty eCommerce unit.
Finland's F-Secure named Authorized Security Lab for Amazon's Alexa Voice Services
04-11-2020 | 12:25:00
F-Secure Consulting has become one of Amazon's few Authorized Security Labs (ASL) trusted to assess Alexa Built-in devices against Alexa Voice Services' (AVS) security requirements.
VICE Media launches multimedia project produced from user-generated content
04-11-2020 | 09:57:38
VICE Media Group has announced the launch of Source Material, an innovative and gripping multimedia project from VICE World News.
[Startup Interview] Joris van Lierop, founder, The Content Exchange, Netherlands
03-11-2020 | 13:20:05
The Content Exchange is a Dutch startup that targets editors, publishers and freelancers by offering them a content market place where they can do business with each other directly. The startup’s founder Joris van Lierop explains.
[Startup Interview] Kinga Incze, Founder & CEO, Mediaspace.global, UK
03-11-2020 | 13:17:00
Startup Weekly talks with Kinga Incze, founder of Mediaspace.global, a new, independent social platform for media, marketing, tech, law, innovation and regulation company based in London, UK.
Epsilon positioned at the center of Publicis Groupe growth strategy
03-11-2020 | 11:55:53
In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud.
Walgreens Boots Alliance renews, extends relationship with WPP to accelerate digital transformation, deep focus on communications
29-10-2020 | 08:57:00
Walgreens Boots Alliance has selected WPP as its global marketing and communications agency.
RTL Group sells shareholding in BroadbandTV
28-10-2020 | 15:39:00
RTL Group today announced it has completed the sale of its entire shareholding in Vancouver-based BroadbandTV to BBTV Holdings Inc., effective 28 October 2020, for €102 million.
Ericsson selected as BT’s 5G partner for London and major UK cities
28-10-2020 | 15:16:00
BT and EE customers are set to benefit from Ericsson 5G Radio Access Network (RAN) connectivity following the company’s selection as BT’s 5G RAN provider in the UK capitals London, Edinburgh, Belfast and Cardiff and other major cities.
WPP appoints Dr. Ya-Qin Zhang to the Board
26-10-2020 | 08:46:00
WPP today announces the appointment of Dr. Ya-Qin Zhang to its Board as a Non-Executive Director with effect from 1 January 2021. 
Virgin Media launches Google Smart Home trial in The UK
23-10-2020 | 14:05:00
Virgin Media has collaborated with Google Nest to trial a range of Smart Home products that can be easily added to customers’ existing packages.
Nielsen enhances omnichannel campaign activations for advertising within marketing cloud
22-10-2020 | 10:59:24
Nielsen has announced that they are making sweeping changes to their Nielsen Marketing Cloud solution to enable advertisers to activate against an omnichannel campaign strategy.
Samsung unveils new SD cards for content creators and photo enthusiasts
21-10-2020 | 10:02:14
Samsung Electronics, the world player in advanced memory technology, has unveiled the PRO Plus and EVO Plus, its two new lines of SD cards featuring  speeds and improved durability.
eMarketer, Starcom Worldwide, GlobalWebIndex release  annual report on state of global media
21-10-2020 | 09:55:49
eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex (GWI), has published its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide.
Sony Europe launches the Apple TV app on select smart TVs
16-10-2020 | 12:40:44
Sony Europe has announced that customers can now access the Apple TV app on select Sony smart TVs to enjoy Apple TV+, Apple TV channels, new and popular movies, and personalised and curated recommendations.
OpenSlate and TikTok partner to deliver brand safety solution for advertisers
15-10-2020 | 12:31:24
OpenSlate, a provider of content ratings across the world's largest digital platforms, has announced a partnership with TikTok, the destination for short-form mobile video.
Facebook ranks top globally in mobile app advertising
15-10-2020 | 12:28:00
AppsFlyer, the global attribution leader, has released the 11th edition of its Performance Index.
Triple Digital partners with Ajax Amsterdam
13-10-2020 | 11:02:54
AFC Ajax, the biggest soccer club of The Netherlands, has signed Triple as their new digital partner.
MediaMonks invests in automating ad production to enhance speed and efficiency
13-10-2020 | 10:01:43
MediaMonks has been awarded an Epic MegaGrant to explore the next frontier in automated tabletop and production using Epic’s Unreal Engine, the world’s most open and advanced real-time 3D creation tool.
Instagram expands shopping to IGTV and reels
13-10-2020 | 09:52:40
Instagram has announced an expansion of its in-app shopping, with a global roll out of its Instagram Shopping service across IGTV and a soon to start test of shopping within its recently launched short form video platform Reels.
Barcadi selects EPAM to accelerate digital marketing and e-commerce strategy
09-10-2020 | 08:39:57
EPAM Systems, Inc., a global provider of digital platform engineering and software development services, has announced the successful launch of Bacardi's new end-to-end, automated DevOps platform.
Blockchain advertising platform YOUengine set for launch early next year
09-10-2020 | 08:25:59
The Swiss headquartered new digital advertising platform, YOUengine, will launch in 5 test cities starting January 15, 2021 with a 50 city push in the works later in the year.
Nokia publishes call to action to deliver an ethical and sustainable 5G future
08-10-2020 | 18:00:54
Nokia has outlined a vision of a 5G-enabled world that delivers economic prosperity, opportunity for all people and a healthier planet.
[Column] Fleur Willemijn van Beinum: Social first
08-10-2020 | 16:26:00
Adapt the drumbeat and break the rules. Define the status quo. With social first you take mobile first a step further.
Vodafone provides 5G to MAS Supermarkets in Seville to improve shopping experience
08-10-2020 | 13:19:00
Vodafone, a pioneer in the deployment of commercial 5G network in Spain, has provided 5G coverage to MAS Supermarkets in Seville to offer its customers an improved shopping experience.
MediaCom appointed Uber’s global media agency
08-10-2020 | 10:02:00
MediaCom has been named as Uber’s global media agency of record. The agency will expand its remit into every operational market for Uber across North America, Latin America, EMEA and Asia.
Nielsen upgrades ad intel platform with richer advertising spend data
08-10-2020 | 09:56:08
Nielsen has announced that it is augmenting the digital capabilities of Nielsen Ad Intel, a market advertising intelligence solution.
SAP commits 5 per cent of addressable spend to support social enterprises
07-10-2020 | 11:06:19
SAP has announced 5 & 5 by '25, a corporate initiative targeting five per cent of addressable spend with social enterprises and with diverse businesses by 2025.
[Vacancy] Logitech is looking for a Customer Success Manager
05-10-2020 | 09:48:00
Logitech is directly looking for a Customer Success Manager
Condé Nast Germany, Google and Essence in content partnership to drive Chromebooks uptake
02-10-2020 | 08:38:10
Google, Condé Nast Germany and media agencies Essence and OMD Hamburg, have released a cross-media content cooperation with talents such as musician and actress to make Chromebooks more widely known within the German market.
Google Cloud partners with Reckitt Benckiser to build consumer engagement across brands
30-09-2020 | 17:06:15
Google Cloud has announced collaboration with Reckitt Benckiser (RB) to drive stronger customer engagement as the consumer health, hygiene and nutrition company embarks on wide-scale digital transformation.
Best Buy, McKinstry, Real Betis, Schneider Electric and Siemens sign the Climate Pledge
30-09-2020 | 17:05:00
Amazon and Global Optimism have announced that Best Buy, McKinstry, Real Betis, Schneider Electric, and Siemens have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Nokia signs UN pledge calling for renewed global co-operation
29-09-2020 | 10:46:29
Nokia President and CEO, Pekka Lundmark has signed a joint UN Statement, UNITED IN THE BUSINESS OF A BETTER WORLD which was presented to the UN Secretary General
GroupM UK agencies attain new IAB certification on brand safety
24-09-2020 | 11:48:18
GroupM U.K., WPP’s media investment group, has announced that all five of its U.K. agencies plus GroupM U.K. and Xaxis U.K. have been awarded Gold Standard Certification 2.0 from the IAB. 
Mono Solutions partners with Lokale Internetwerbung to launch digital marketing platform
24-09-2020 | 11:36:50
Mono Solutions, an offshoot of German multimedia conglomerate Bauer Media has partnered with Lokale Internetwerbung GmbH & Co. KG, a company that delivers a SaaS marketing solution to local businesses in more than 40 markets.
Verizon Media introduces platform capabilities to enhance live streaming experience
23-09-2020 | 08:52:31
Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience.
ReverseAds launches world's first reverse-engineered search advertising
22-09-2020 | 16:03:48
ReverseAds has announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands serve intuitive ads everywhere buyers go online after their initial search.
Microsoft to acquire ZeniMax Media and its game publisher Bethesda Softworks
22-09-2020 | 10:03:00
Microsoft has announced plans to acquire ZeniMax Media, the parent company of Bethesda Softworks, one of the largest, privately held game developers and publishers in the world.
VMLY&R partners with Profitero to help brands optimize ecommerce marketing performance
22-09-2020 | 09:54:22
VMLY&R has announced a partnership with Profitero, an ecommerce analytics platform. The alliance involves a first of its kind “open ecosystem” which connects retail digital shelf analytics, media agencies and ad tech platforms.
Zoox Smart Data and Kubient partner to provide premium audiences with data to advertisers
21-09-2020 | 15:39:32
Kubient and Zoox Smart Data, a solution in applying Big Data and artificial intelligence, have launched a strategic partnership to allow advertisers to buy with vetted first party, consumer provided audience data.
Rokt appoints Pascal Ehrsam as SVP of Marketing
19-09-2020 | 08:10:10
Rokt, a global e-commerce technology company, has announced the addition of Pascal Ehrsam as Senior Vice President of Marketing.
Dynata acquires CrowdLab to grow brands and consumer research footprint
18-09-2020 | 21:08:11
Dynata, the world’s largest first-party data and insights platform, has announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions.


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