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11-09-2020 18:52:00 | Door: Administrator | Hits: 7666732 | Tags:

Targetspot sells its digital audio business to Azerion
25-11-2022 | 11:39:30
Targetspot SA has announced the sale of its digital audio business (Targetspot Division), housed within its subsidiary Radionomy Group B.V., to Azerion, an international group listed on Euronext Amsterdam that operates through a high-growth digital entertainment and media platform.
[eMarketer] Visa brings digital payments tech to Qatar in time for 2022 FIFA World Cup
25-11-2022 | 11:35:34
Visa installed 5,300 contactless-enabled payment terminals at FIFA World Cup venues across Qatar and partnered with Qatar's Ministry of Transport to enable contactless payments for taxi passengers.
[Marketing Week] Investing in ethical and responsible advertising
24-11-2022 | 16:52:35
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.
[eMarketer] Google and Apple could shrink Twitter Blue’s revenue potential
23-11-2022 | 13:05:00
With a majority of Twitter users accessing the platform via iPhones and Android devices, Apple’s 30% commission and Google’s 15% cut are poised to affect Twitter’s revenue potential.
TikTok advertising revenues will exceed META and YouTube's combined video ad revenues by 2027, research
22-11-2022 | 12:30:00
New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok.
Hivestack and Quotient partner to connect and enable global programmatic digital out of home campaigns
22-11-2022 | 12:15:00
The partnership will see Quotient and Hivestack connect their leading technologies to enable premium, programmatic DOOH cross-channel media campaigns on a global scale. 
Havas Media implements attention data into planning tools on a global scale
18-11-2022 | 14:27:23
 HMG is the first agency network to implement attention data into planning tools on a global scale, with these new tools enabling investment in attentive, sustainable, and economic media exposures.
[eMarketer] Can Meta transform WhatsApp into a super app?
18-11-2022 | 14:23:00
The move to transform WhatsApp represents a major effort by Meta to monetize a significant resource that until now has generated relatively small revenues.
Dentsu partners with Microsoft to build path to the metaverse for brands and business
17-11-2022 | 16:08:00
Dentsu International has announced it has collaborated with Microsoft to build a unique collaboration space in the metaverse, designed to excite and inspire brands to innovate and experiment with Web3 technologies.
Amazon and USAID launch effort to boost climate funding for women
17-11-2022 | 16:05:20
Amazon will commit a total of $53 million to help accelerate women’s climate solutions, including $3 million toward the USAID partnership and $50 million for Amazon to invest directly in climate tech companies run by women.
MGID launches interactive rich media ads helping advertisers increase ad engagement
17-11-2022 | 16:02:32
MGID’s interactive rich media format will allow consumers to engage with ads by dragging and tapping the screen, revealing additional perspectives of an image and extra content.
[Marketing Week] Bob Koigi: Accelerating decarbonization of the media supply chain
17-11-2022 | 16:00:00
In July this year, a proposed global framework for measuring ad-based carbon emissions was introduced as a way one way to reduce the total amount of carbon created by the placement and consumption of advertising.
Adludio enhances its AI-powered platform to help clients win the battle for brand attention
17-11-2022 | 15:58:26
With an emphasis on Deep Learning running through the platform, this is enabling a level of measurement and actionable insights for Adludio’s global clients that will help them win the battle for brand attention.
GhanaWeb, Age Africa Agency sponsor YouTube Creators Festival in Ghana
16-11-2022 | 15:31:45
Ghana’s leading online media platform, GhanaWeb, and Age Africa Agency, the foremost YouTube agency with a Multi-Channel Network (MCN) in Africa, are co-sponsoring the second edition of the YouTube Creators Festival to be held from November 24 to 26, 2022, in Accra, Ghana.
Hivestack and RE/MAX of Southern Africa activate the world’s first programmatic digital out of home anamorphic campaign
15-11-2022 | 08:42:00
The campaign was activated for RE/MAX of Southern Africa, the leading global real estate franchisor via their agency Mark1 targeting audiences at the iconic Victoria & Alfred (V&A) Waterfront in Cape Town via V&A appointed media owner, Innovocean.
Yieldmo and IRIS.TV in a smart data partnership to drive superior advertising outcomes
14-11-2022 | 13:10:00
This partnership offering includes omnichannel contextual curation to buyers across CTV, OLV, and display advertising from leading independent data companies.
Teads selects Crisp to revolutionize digital omnichannel media with shelf availability data
14-11-2022 | 13:05:00
The new forward-looking solution, named Crisp Retail Data, pipes SKU-level sales and inventory data from over 40 retailers into the Teads platform
[eMarketer] Digital video viewers take TV to smaller screens
14-11-2022 | 13:00:00
Nearly 60% of US adults watch digital video on non-TV devices, like laptops, tablets, and smartphones, every day. That’s up from 54% last year, and 27% in 2013.
MiQ acquires UK-based privacy-first audience platform for publishers AirGrid
11-11-2022 | 13:12:23
Powered by edge computing, AirGrid adds critical publisher-focused technology capabilities and proprietary data to MiQ’s extensive solution suite, accelerating its leadership in shaping the cookieless future for clients.
Fox Corporation and VIZIO announce expanded multi-year distribution partnership
11-11-2022 | 13:04:52
Additionally, viewers now have access to even more FIFA World Cup™ content, with the launch of Tubi’s exclusive FIFA World Cup™ Linear FAST channel.
Political advertising is most effective when optimized across streaming and linear TV, research
11-11-2022 | 12:26:09
The research reveals data insights collected from nearly 20 million impressions and iterates that political advertisers who are still relying solely on TV
Mediacom Hong Kong selects Hivestack to deliver first programmatic digital out of home campaign for Uber Taxi in Hong Kong
10-11-2022 | 13:52:29
Hivestack, the world’s, independent programmatic digital out of home (DOOH) ad tech company has announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong.
BigCommerce and Snap Inc. create opportunities for merchants to reach new audiences
10-11-2022 | 13:52:22
BigCommerce, an Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, has announced in partnership with Snap, Inc., the launch of Snapchat for BigCommerce.
TikTok and DoubleVerify partner to provide post-campaign brand safety for advertisers
10-11-2022 | 13:43:54
Back, in September 2021, DV first announced its partnership with TikTok to measure viewability and invalid traffic.
[eMarketer] TikTok restructures its US operation to weather the advertising storm
10-11-2022 | 13:39:37
Despite its platform’s overwhelming popularity with many internet users—particularly Gen Z—TikTok is reorganizing.
[Marketing Week] Bob Koigi: The battle for brand value
09-11-2022 | 15:15:00
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.
Hivestack and Tulip Media partner for programmatic digital out of home (DOOH) in China
09-11-2022 | 13:03:54
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has partnered with Tulip Media, a pioneer and trendsetter for outdoor LED media screens in China.
Hivestack expands business in Brazil by signing new Supply Side Partner RZK Digital
09-11-2022 | 13:00:06
 This partnership will integrate RZK Digital’s DOOH inventory into the Hivestack Supply Side Platform (SSP) allowing advertisers both from within and outside of Brazil to activate campaigns via private marketplace deals (PMP).
[eMarketer] Shopify focuses on growing merchant solutions revenues to offset slowing GMV growth.
09-11-2022 | 11:06:48
Shopify is doubling down on merchant services as it seeks to offset slowing ecommerce sales.
Channel 4 transforms brand to help viewers navigate crowded digital world
08-11-2022 | 12:10:00
Channel 4 has announced that from next year it will bring all its channels and services under one ‘Channel 4’ brand to help audiences better navigate the abundance of choice in the digital world.
Dutch mobility organisation Goedopweg chooses iO as its permanent digital partner
08-11-2022 | 12:05:00
Goedopweg and iO are joining forces to build a digital (B2B) platform, aimed at inspiring and activating entrepreneurs and business managers to get started with sustainable mobility.
[eMarketer] As podcast listener growth slows around the world, bright spots can still be found
07-11-2022 | 13:00:00
The era of explosive growth for podcast listenership is coming to an end for much of the world
Paramount and Virgin Media in a multi-year distribution partnership deal for UK streaming services
04-11-2022 | 14:59:57
Paramount and Virgin Media have announced a new multi-year distribution agreement, extending their existing long-term partnership across Paramount's streaming services and linear channels in the UK.
Apple, Microsoft and Amazon are the world’s best brands, Intebrand report
04-11-2022 | 14:53:40
Interbrand has announced its Best Global Brands 2022 ranking at Web Summit 2022. Apple holds onto the number one position for its 10th consecutive year, while Microsoft has moved up into second place, overtaking Amazon.
[eMarketer] Microsoft mulls ad-supported PCs to boost adoption
04-11-2022 | 14:37:05
Microsoft Windows is the dominant desktop operating system in the world, but the company has struggled to push adoption of the latest Windows 11 operating system.
Havas Media Group and Samba TV to integrate linear TV into company’s proprietary converged platform
03-11-2022 | 14:42:39
With this partnership, HMG North America will become the first major agency holding company to fully integrate Samba TV’s rich television and gaming viewership data.
Dentsu partners with Decrypt to launch bespoke Web3 learning program for global employees and clients
03-11-2022 | 14:39:04
Dentsu International has announced the development of the industry’s most comprehensive Web3 Center of Excellence (CoE), bringing together respected experts from across dentsu group with leading partners at the cutting-edge of Web3 development and governance.
Advania acquires CLOUDIO to broadens its offering in Denmark
02-11-2022 | 14:25:00
To further broaden its offering in Denmark, Advania has acquired the IT infrastructure, storage and backup specialist CLOUDIO. Advania will continue to build the highest level of IT-services to help customers on their digital journey.
KlearNow expands into Spain to expedite customs clearance
31-10-2022 | 13:56:00
KlearNow, a pioneer in smart logistics as a service (LaaS), announced the company is expanding into Spain to help improve the customs clearance processes at the country's 15 major ports, airports, and cross-border terminals.   
T-Mobile Netherlands deploys Lifemote for home network assurance
28-10-2022 | 16:28:00
Lifemote, the provider of cloud-based AI-driven WiFi Analytics, and T-Mobile Netherlands, the Internet Service Provider (ISP) in the Netherlands, announced the rollout of Lifemote's home analytics software across the T-Mobile Netherlands installed base.
Ovzon receives $2.9m order for its industry-leading SATCOM-as-a-Service
27-10-2022 | 14:14:00
Broadband telecommunications company Ovzon, has received a $2.9 million order for SATCOM-as-a-Service from Global RadioData Communications (GRC), in the United Kingdom.
HOFA launches London's first DAO for art collectors
27-10-2022 | 13:51:44
International contemporary art gallery HOFA Gallery will celebrate its tenth anniversary on 11 November 2022 by launching London's first ever decentralized, blockchain-powered community of contemporary art collectors called HOFA DAO.
JCDecaux launches full stack ad server with tech partner VIOOH
27-10-2022 | 12:54:00
JCDecaux Netherlands announces the first full stack ad server solution. A world first for JCDecaux, with more countries to follow soon.
Kantar bridges the gap between demand gen and brand building using AI
26-10-2022 | 14:33:50
Kantar, the global marketing data and analytics company, has introduced brand lift metrics into Link AI for Digital, the first of the company’s next-gen AI predictive tools.
[eMarketer] WhatsApp outage results in a scramble for messaging alternatives
26-10-2022 | 14:08:36
WhatsApp is the most popular messaging platform in the world, with over 5 billion downloads and 2 billion active users, per BusinessofApps. But it’s not the only messaging option available.
IRI expands media campaign evaluation to include omnichannel data
25-10-2022 | 12:00:00
This enhancement will deliver more accurate measurement results and increased sales volume projections across omnichannel retail channels.
[eMarketer] Microsoft prepares for second round of layoffs
24-10-2022 | 10:15:00
Microsoft announced layoffs across multiple divisions—and while no official number of job cuts were revealed, a source said it was just under 1,000, per Insider.
Channel 4 unveils all-new digital-first brand, Channel 4.0
20-10-2022 | 15:32:05
The new content destination will be home to masses of fresh new social formats and returners, all rooted in youth culture, with playful mischief at their heart.
[Marketing Week] Bob Koigi: The implications of tightening ad budgets to the industry
19-10-2022 | 16:19:33
Close to 30% of major advertisers say they’re cutting their ad budgets into next year with 74% said the economic downturn is influencing their 2023 budget decisions.
DoubleVerify launches new attention lab to help advertisers maximize campaign performance
19-10-2022 | 15:40:00
The newly-formed, one-of-its-kind DV Attention Lab™ features a multidisciplinary team consisting of data scientists, product experts, and marketing analysts – leveraging an industry-leading technology platform and attention dataset.
Yahoo and DIRECTV Advertising expand advanced TV partnership to include set-top box data
19-10-2022 | 15:37:36
Yahoo has announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols.
Triton Digital unveils new advertising platform, Tap
18-10-2022 | 16:18:35
Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, has announced a new version of its advertising platform, Tap.
[eMarketer] TikTok’s creator marketplace push is likely to capture more of advertisers’ budgets
18-10-2022 | 15:55:49
TikTok announced a flurry of updates during TikTok World, but changes to the TikTok Creator Marketplace (TTCM) could have the biggest consequences in the long run.
Nextdoor and Oracle Advertising announce strategic collaboration
17-10-2022 | 11:00:00
Nextdoor, the neighborhood network, and Oracle Advertising, a player in real-time attention analytics, has announced a strategic collaboration that will offer greater transparency and controls to Nextdoor advertisers, helping ensure high-value, optimal ad experiences on the platform.
Netflix selects IAS to provide transparency to its advertising platform
17-10-2022 | 11:00:00
Using IAS's Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies.
[eMarketer] Lowe’s taps Yahoo as latest retail media network partner
17-10-2022 | 10:45:00
Lowe’s is partnering with Yahoo to give advertisers on its One Roof Media Network access to more inventory, including off-site media placements, and improve omnichannel experiences, per a press release.
Volkswagen partners with CARIAD and Horizon Robotics to strengthen autonomous driving in China
14-10-2022 | 14:28:43
The Volkswagen Group is strengthening its development competence “in China, for China” to accelerate the pace of innovation, promote technological localization and further strengthen its customer focus in this important market.
SHAREit expands market share in Nordic countries offering advertisers a new global audience
13-10-2022 | 15:24:11
Known especially in the gaming community as a go-to platform, SHAREit's business network spans over 150 countries in 45 languages.
Huawei and Dronetech elevate partnership to facilitate sustainable farming in Austria
13-10-2022 | 15:20:15
Huawei and Dronetech, Austria's largest drone service provider, have announced new applications resulting from their collaboration in 5G smart farming.
[eMarketer] Netflix strikes measurement deal with DoubleVerify, Integral Ad Science
13-10-2022 | 14:43:25
Netflix has announced that it’s bringing on DoubleVerify and Integral Ad Science as third-party measurement partners for its upcoming ad-supported tier, which is expected to launch sometime in November.
[eMarketer] PayPal deepens US in-store push with new Zettle device
12-10-2022 | 17:48:57
PayPal rolled out the PayPal Zettle Terminal in the US after an EU launch last year, per a press release. PayPal already offers Zettle’s card reader solution in the US.
dmg media selects Outbrain as exclusive recommendation partner
11-10-2022 | 17:06:32
Smartlogic uses AI and machine learning, aiming to drive more relevant reader experiences within their feeds and better publisher outcomes.
[eMarketer] Meta plans revenue split with creators
11-10-2022 | 16:50:00
Facebook is bringing some creator-friendly changes to Reels, its TikTok competitor.
Symphonic Digital delivers on-demand talent for advertising agencies
10-10-2022 | 22:05:00
Symphonic has developed the talent and processes to carve out a market with small and medium-sized advertising agencies.
[eMarketer] Which mobile ad formats command the most attention?
07-10-2022 | 15:01:00
The larger the mobile ad, the more time spent looking at it. Static interscroller ads, which fill the screen once users scroll past a certain point, receive the most attention from smartphone users worldwide—an average of 3.3 seconds
[eMarketer] Social commerce to surpass 100 million US buyers
06-10-2022 | 15:47:32
This year, 102.6 million people will buy via social platforms in the US. That’s up just 5.9% from last year, following double-digit growth that’s persisted since we began tracking this metric, in 2016.
TikTok available on Loop TV as new out of home channel
04-10-2022 | 17:32:42
TikTok and Loop Media have teamed up to bring the platform’s highly engaging and entertaining content to over 12,500 Loop Players and devices across the United States, inviting patrons of bars, restaurants, retail shops and more to experience the joy of TikTok.
Hearst UK announces Art Tindsley as Head of HearstX
04-10-2022 | 17:29:31
Hearst UK, the premium content and experience business, has announced the appointment of Art Tindsley as Head of HearstX – the business’s recently reimagined experiential division.
Cross Screen Media expands deal with Xandr to include cross-screen measurement for political advertisers
03-10-2022 | 14:15:00
Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, has announced an expanded collaboration with Xandr, a technology platform that powers a global marketplace for premium advertising, to enable targeted campaign measurement and insights.
iO appoints Bart De Hertogh as Program Lead
03-10-2022 | 14:12:00
The project manager and communications specialist who helped launch the Brussels vaccination campaign over the past two years brings a whole lot of specific expertise to Antwerp.
Sports franchise Combate Global launches on Tiktok
03-10-2022 | 14:04:00
Premier Hispanic Mixed Martial Arts (MMA) sports franchise Combate Global is launching on TikTok for the first time ever on  thanks to a partnership with Wave Sports + Entertainment, a player in sports storytelling for the next generation.
[eMarketer] Google unveils its attempts to reinvigorate search for the TikTok generation
03-10-2022 | 14:00:00
The company is launching a number of features, such as tools to drill down into topics and other modifications that will make using search a more visual experience, highlighting maps, snippets, imagery, and even video in new ways.
DoubleVerify to provide third-party measurement tools to best buy
30-09-2022 | 14:40:00
DoubleVerify, DV,  a software platform for digital media measurement, data and analytics, has announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN).
Online video advertising will generate three times more revenue than SVOD in 2027, report
30-09-2022 | 14:37:27
Omdia estimates that by 2027 nearly 60% of global Netflix subscribers will be on the ad-supported tier. This change will happen through a combination of new subscriber acquisition and "downgrading" of existing subscribers to ad-tier.
[eMarketer] 5G phone price drops as popularity rises
30-09-2022 | 14:34:56
The average selling price (ASP) of smartphones will be $413 worldwide this year, up $70 from 2020.
Deutsche Bank partners with Visa to prevent fraud in online retail
29-09-2022 | 16:56:13
The solution works like a risk management system and calculates a risk value for each individual transaction using artificial intelligence and specified rules.
iO acquires Stockholm-based digital agency Triggerfish
29-09-2022 | 16:50:44
End-to-end agency iO’s expansion continues in the Nordic market. Earlier in September iO acquired the Danish agency Peytz & Co, and now Stockholm-based digital agency Triggerfish is becoming part of iO.
Roku partners with Nielsen to enable cross-media measurement of traditional TV, CTV and mobile ad campaigns
29-09-2022 | 16:41:27
Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.
[eMarketer] Shopify pushes further in-store with new POS device
29-09-2022 | 16:13:30
Merchants want unified commerce solutions and payment tools that fit their business needs.
Data ethics is a priority for nine out of 10 CMOs, WFA research
28-09-2022 | 17:03:45
New WFA research has found that while Chief Marketing Officers, CMOs, are keen to address consumer and regulatory concerns around data-driven marketing, the complexity of the data and digital ecosystem is making it hard for them to identify the right practical measures to take.
Targetspot doubles down on podcasts
27-09-2022 | 16:15:13
A particularly dynamic segment of the digital audio industry, podcasts are now a major growth area for the Group.
Dentsu and Comscore partner to transact on advanced audiences in local TV
27-09-2022 | 16:12:28
Comscore, Inc. has announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced audiences in all 210 local markets.
Streaming dominates UK television landscape, report
27-09-2022 | 16:09:02
The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV.
605 collaborates with Conviva to enrich cross-screen measurement​ of content and advertising across premium video
27-09-2022 | 16:06:25
This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video.
[eMarketer] Podcast listener growth spurs demand for multilingual content
27-09-2022 | 15:55:26
US bilingual and bicultural digital media platform MundoNow this summer announced the launch of a podcast network called Óyenos Audio to cater mainly to the Hispanic market.
[eMarketer] Post-pandemic decline hits wearables segment
23-09-2022 | 14:28:20
The wearables segment is now coming out of that period of hyper-growth, per the IDC.
Samsung Electronics unveils environmental strategy with focus on net zero carbon emissions
22-09-2022 | 16:10:25
It includes commitments to achieve enterprise-wide net zero carbon emissions and plans to use more renewable energy, as well as to invest in and research new technologies to develop energy-efficient products, increase water reuse and develop carbon capture technology.
[eMarketer] Meta’s losses show the metaverse’s costly risk
22-09-2022 | 16:03:04
The tech giant’s market value dropped 57% this year compared with Apple’s 14% dip, Amazon’s 26%, and Alphabet’s 29%, per Yahoo.
[Marketing Week] Bob Koigi: Brands bolster the sustainability resolve
22-09-2022 | 12:45:00
Brands are stepping up their net zero emissions commitments and reducing their carbon footprint through a raft of campaigns, interventions and partnerships as they seek to accelerate the transition to a clean energy economy.
[eMarketer] The future of video games will be streaming
21-09-2022 | 13:39:08
According to video game developers, streaming will grow the most of any gaming platform by 2025, cited by 40% of those surveyed.
IAS integrates Good-Loop's green media technology to offer carbon emissions measurement for digital advertisers
20-09-2022 | 12:20:00
Integral Ad Science, IAS,  a global player in digital media quality, today announced a global partnership with purpose-led ad platform Good-Loop that will enable advertisers to measure the carbon emissions generated by their digital ad campaigns.
[eMarketer] LinkedIn will capture nearly 25% of US B2B ad spending by 2024
20-09-2022 | 12:00:00
US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly 25% of all B2B digital ad dollars spent in the US.
iO to assist AXA Bike Security develop an Amazon marketplace strategy for French and Dutch markets
19-09-2022 | 10:45:00
In order to get to know the French market better, the company says it will carry out extensive keyword research. Based on these results, iO will optimise the existing AXA product pages on Amazon France.
[eMarketer] User trust in social platforms is falling, study
19-09-2022 | 10:30:00
Digital trust is the confidence people have that a platform will protect their information and provide a safe environment for them to create and engage with content.
Global programmatic advertising market to reach $18.42 billion by 2026, report
16-09-2022 | 14:08:00
The programmatic advertising market consists of sales of programmatic advertising services by entities (organizations, sole traders, and partnerships) that is use of automated technology for buying and selling the advertising spaces.
Targetspot partners with Gadsme to launch in-game audio ads to the world
15-09-2022 | 16:06:45
Global demand partners from the Targetplay network across the USA, Europe, LATAM and APAC will be able to access Gadsme’s supply side network of mobile games studios at scale.
Epsilon Loyalty Index launches in Australia
15-09-2022 | 16:00:38
 Using proprietary methodology, Epsilon converted survey results from 2000+ respondents across 4 retail categories and 40 brands into an index forming a proven relationship between loyalty drivers, attitudes, and actual consumer behaviour.
RTL launches new career website to harmonize talent acquisition
15-09-2022 | 15:56:18
Following the launch of RTL’s unified brand identity, RTL Group has taken the next step towards transforming RTL from a traditional broadcast brand to a leading entertainment brand across all digital platforms.
Over 60 per cent of organizations don’t collect enough data to improve customer experience, report
15-09-2022 | 15:53:27
A new global report released by CallMiner reveals that 70% of contact center and customer experience (CX) decision makers acknowledge some improvements are needed to the ways their organizations use data to enhance CX.
[eMarketer] How streaming video has surged in less than a decade
15-09-2022 | 15:36:00
The rise of streaming video services has been pivotal in the move away from pay TV. By the end of 2024, for the first time, there will be more cord-free viewers than pay TV viewers in the US, per our forecast.
[Marketing Week] Bob Koigi: The market value of addressable advertising
14-09-2022 | 17:25:31
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.
Unity appoints Media.Monks media agency of record
14-09-2022 | 15:45:18
Unity, the global platform for creating and operating interactive, real-time 3D (RT3D) content, has selected Media.Monks as its media agency of record following a competitive RFP process.
Fox Television Stations and Comscore Partner to transact on advanced audiences in local TV
14-09-2022 | 15:35:56
Comscore, Inc., a ccompany involved in planning, transacting, and evaluating media, has announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint.
67% of advertisers now use addressable TV advertising, report
14-09-2022 | 15:31:28
Go Addressable, an industry initiative created by television distributors to advance addressable advertising, has released new research – in conjunction with Advertiser Perceptions – that tracks the latest growth, adoption and usage of this medium.
[eMarketer] Apple to launch satellite distress service for iPhone 14 this fall
14-09-2022 | 15:24:27
The Emergency SOS via satellite feature provided through Globalstar Inc.’s satellite network will be free for two years.
Camelot selects OneView by Roku to help small-and-medium businesses expand into TV streaming advertising
12-09-2022 | 12:08:00
As an early adopter and first certified partner, Camelot will use the data, tech, and tools from America’s  number 1 TV streaming platform* to make it easy for SMBs to grow their businesses and achieve their marketing goals.
Quantcast names Deb Stambaugh as Chief Marketing Officer
12-09-2022 | 12:05:00
Quantcast, a global advertising technology company, has announced Deb Stambaugh as its chief marketing officer. Stambaugh joins Quantcast at a pivotal moment of transformation.
iO acquires Danish digital agency Peytz & Co
09-09-2022 | 12:54:39
iO, an agency that brings together strategy, creation, content, marketing, and technology to support clients in their communication and digital transformation, is expanding into new markets by acquiring Peytz & Co, one of Denmark’s digital agencies.
Mather Economics expands global footprint with new office in Belgium
09-09-2022 | 12:48:36
In line with its continued efforts to expand solutions in Europe, Mather Economics has announced the opening of its new office in Antwerp, Belgium on October 1, 2022.
AiAdvertising rebrands with focus on ai-driven campaign performance technology platform
09-09-2022 | 12:44:27
The Company’s new corporate image and identity are reflective of its forward-thinking approach to advertising technology.
[eMarketer] UK users spend more time with TikTok than Facebook, Instagram, and Snapchat
09-09-2022 | 12:14:27
TikTok has overtaken Snapchat as the third most popular social network in the UK, per our forecast, and that gap will widen as it continues to grow.
Rebel Foods appoints Essence as its integrated media agency
08-09-2022 | 12:30:00
Essence’s scope of work includes strategy, analytics, media planning and media activation for the internet restaurant company’s brand marketing activities.
74 per cent of consumers use mobile ads to discover new apps, report
08-09-2022 | 12:16:00
The majority of mobile users have 20 or more apps on their devices, but up to 50% only use 5-10 on a daily basis. That’s why it’s critical for publishers and developers to focus on retention as well as acquisition.
[eMarketer] Instagram pivots away from social commerce to sharpen its focus on advertising
08-09-2022 | 12:00:00
The development represents a significant shift in strategy for Meta, which spent much of the past two years focused on making ecommerce a priority.
Global web real-time communication market to reach $57 billion by 2027, report
08-09-2022 | 12:00:00
Market dynamics are forces that impact the prices and behaviors of the Global Web Real-Time Communication Market stakeholders.
Yahoo acquires algorithm-based news company The Factual
07-09-2022 | 16:46:40
The Factual’s algorithm will provide Yahoo consumers with a first of its kind analysis of news stories by rating articles with a media bias and credibility score.
Epson and Usain Bolt renew partnership to promote cartridge-free printing across Europe
07-09-2022 | 16:42:30
 Following the success of last year's campaign, Usain, the world's fastest man, will once again feature as the face of Epson's EcoTank in a new through-the-line campaign to promote its cost saving printer and ReadyPrint ink subscription service.
Advertisers are leveraging top sources for app downloads, report
07-09-2022 | 16:38:14
The report also revealed that smaller advertisers continue to struggle with the increasing complexity of cross-channel advertising.
[eMarketer] Earlier podcast spots mean more site visits
07-09-2022 | 16:33:10
Among US podcast ads, pre-roll spots generated about 5% more website visits during Q2 than those in the middle of an episode.
Dept acquires Australian digital product studio Two Bulls
06-09-2022 | 15:40:02
Two Bulls, an award-winning digital product studio based in Australia, has joined DEPT, one of the fastest-growing digital agencies in the world.
Saniweb and iO relaunch bathroom webshop in the Netherlands
06-09-2022 | 15:33:11
In collaboration with end-to-end agency iO, Saniweb is relaunching its webshop, to serve the increasing number of mobile users better.
MediaKind’s enhanced MK Engage Solution maximizes the power of live media content
05-09-2022 | 12:30:00
Built on a modular framework, MK Engage covers the entire streaming pipeline from ingest to delivery, enabling sports franchises and live content providers to increase fan engagement opportunities while exploring new revenue streams.
[eMarketer] Retailers turn to AI to overcome staffing, supply chain challenges
05-09-2022 | 12:00:00
More retailers are investing in automation and artificial intelligence to streamline operations and reduce costs.
WPP acquires Dutch ecommerce consultancy firm Newcraft
02-09-2022 | 11:38:00
The 155-strong business will join the Wunderman Thompson global network, complementing its well-established commerce and marketing services teams in Northern Europe.
Kantar announces completion of sale of Kantar Public to Trilantic Europe
02-09-2022 | 11:30:00
Kantar, the global marketing data and analytics company, has announced the sale of Kantar Public to Trilantic Europe, a pan-European private equity firm focused on mid-market transactions, is complete. 
[eMarketer] Layoffs at Snap could compromise its AR aspirations
02-09-2022 | 11:15:00
Snap’s layoffs are a precursor to a wider restructuring plan. CEO Evan Spiegel indicated in May that the company would cut back on recruiting and “find significant cost reductions.”
Loop Media partners With Hivestack to expand advertising business
01-09-2022 | 13:38:00
Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields.
Events.com acquires Evensi, a network for discovering and marketing events
01-09-2022 | 13:25:48
Events.com's global platform helps event planners create memorable in-person, hybrid, and virtual event experiences. The combination will provide a one-stop-shop for event discovery, ticketing, sponsorship, marketing, and management.
T-Mobile launches Canva Pro + Facebook Advertising offer targeting small businesses
01-09-2022 | 13:21:13
T-Mobile is launching an offer to help small businesses get more value without any extra cost. In collaboration with Canva and Meta, T-Mobile is giving all eligible small business customers Canva Pro on Us through the end of the year, along with $200 of free advertising on Facebook and/or Instagram.
[eMarketer] US marketing technology set to surpass $20 billion for the first time ever
01-09-2022 | 12:29:25
Companies are spending on technology that will allow them to gather and store their own data, access information to make decisions, and act as needed.
[Marketing Week] Bob Koigi: Emerging opportunities in in-game advertising
31-08-2022 | 15:14:37
But it also reveals the opportunities presented by in-game advertising that has reached a fever pitch this year and attracted the attention of major publishers.
Fiverr partners with Shutterstock to connect customers and freelancers to licensed assets
31-08-2022 | 12:21:00
Fiverr International Ltd, the company that is revolutionizing how the world works together, has announced a partnership with Shutterstock to integrate its vast content of licensed assets on its platform.
Accenture and Kubota establish joint venture for a more sustainable society
31-08-2022 | 12:18:06
Kubota Corporation and Accenture have formed a new joint venture company, Kubota Data Ground, Inc., to accelerate the digital transformation (DX) of the Kubota group’s business model and operating infrastructure.
Neustar partners with InfoSum to pave the way for the privacy-first advertising future
31-08-2022 | 12:14:54
This multi-party identity management and data collaboration solution makes privacy-enhanced audience creation and data enrichment a reality for partners across the brand, agency, and publisher world.
Organización Radial Olímpica selects Triton Digital to optimize audio streaming
31-08-2022 | 12:11:06
Organización Radial Olímpica will leverage Triton Digital’s audio streaming solutions to better generate content of interest to its audience, delivering an optimal listening experience across all platforms and devices, and creating bonds of loyalty with listeners.
[eMarketer] TikTok presents a playground for creator marketing
31-08-2022 | 11:32:16
This type of content, which is relatively inexpensive but requires original content in addition to creator content, ranks lower with small and large businesses.
Traditional media still strong among New Zealand’s rural audience but digital gaining ground, report
30-08-2022 | 14:54:05
Data from Nielsen’s 2022 CMI Rural Survey shows New Zealand’s rural population are increasingly going online for content, turning to websites and social media to share it, and searching the web for the latest.
ANTHYM Technologies partners with Publica's ad server to create advanced CTV advertising experience
30-08-2022 | 14:41:17
Publica, a Connected TV (CTV) ad server owned by Integral Ad Science has announced a partnership with ANTHYM Technologies, a coalition of free, ad-supported streaming TV platforms.
[eMarketer] Sony’s mobile game acquisition is an opportunity for in-game ads
30-08-2022 | 14:10:01
Sony has acquired European mobile game developer Savage Games, expanding its presence beyond gaming consoles to mobile devices.
ITV collaborates with North West industry leaders to grow the next generation of tech talent
29-08-2022 | 10:50:00
ITV has announced that it is collaborating with leading employers in the North West, in their collective aim to grow and diversify the pool of technology talent in the region.
Amazon adopts green hydrogen to help decarbonize its operations
26-08-2022 | 10:07:02
The company will start to use green hydrogen to replace grey hydrogen, diesel, and other fossil fuels as it works to decarbonize its operations.
Nielsen enhances digital content audience measurement in Australia with Identity System
26-08-2022 | 09:58:54
Nielsen has reaffirmed and intensified its commitment to independent, digital audience content measurement, with the announcement of its enhanced Digital Content Ratings Solution (DCR), powered by Identity System.
Accenture completes acquisition of commerce agency The Stable
26-08-2022 | 09:56:06
The acquisition of The Stable adds more than 400 people to Accenture bringing unparalleled omnichannel commerce capabilities and expertise that drive revenue and efficiency for brands across consumer goods, retail, marketplaces and direct-to-consumer (DTC) channels.
[eMarketer] Why brands work with creators
26-08-2022 | 09:46:28
More than 60% of US social media marketers partner with creators primarily to increase engagement, and roughly the same share do so to reach new audiences.
[Marketing Week] Bob Koigi: Influencers redefine advertising and brand positioning
25-08-2022 | 14:08:52
In a world where consumers are increasingly becoming skeptical of traditional advertising, marketers are turning to influencers to create authentic content, connect with customers and position brands.
Loop Media unveils new interface for its Digital Out Of Home Loop player for businesses
25-08-2022 | 09:17:24
Thousands of businesses depend on the Loop Player to stream music video, entertainment and information channels and control their digital signage and in-store messaging for free, increasing customer engagement and length of stay.
[eMarketer] TikTok dips into local content with a ‘Nearby’ video feed
25-08-2022 | 09:12:32
TikTok is going local with a new “Nearby” video feed on the For You page that shows videos made in your area and allows users to add location tags to content.
Havas Media Group names OpenX a preferred supply-side platform for programmatic ads
24-08-2022 | 16:30:14
Havas Media Group (HMG) North America and OpenX Technologies, Inc., a global omnichannel advertising exchange, have announced that OpenX has been named a preferred supply-side platform for programmatic advertising bought by HMG on behalf of its clients across North America.
RTL Group announces new management board for RTL Deutschland
24-08-2022 | 16:24:07
RTL Group, an entertainment company, spanning all types of media: TV and streaming, print and digital, radio and podcasts, is reorganising the Management Board of RTL Deutschland.
[eMarketer] Why global smartphone demand continues to drop
24-08-2022 | 16:21:38
Nearly every smartphone maker except Samsung and Apple is reporting lower shipments in Q2 even as consumers continue to splurge on pricey phones, per Ars Technica.
DEPT named an Optimizely Enterprise Solution Partner
23-08-2022 | 11:15:54
With this programme, Optimizely, a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, identifies DEPT as a global strategic partner to accelerate its product vision.
Yahoo and Comscore partner to bring advanced brand protection, contextual solutions to CTV campaigns
23-08-2022 | 11:08:23
The Yahoo DSP will integrate with Comscore Activation™, a robust set of pre-bid inventory filters to help marketers achieve brand-safe, impactful campaign delivery across CTV inventory.
MGID partners with PubMatic to enable brands reach audiences via a single platform
23-08-2022 | 10:55:00
MGID, the global advertising platform, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a new advertising partnership.
[eMarketer] The evolving marketing technology stack
23-08-2022 | 10:37:34
CMOs rely on marketing technology to justify investment, navigate privacy regulations, and prove revenues have grown.
Havas Media Group partners with Pubmatic to increase advertiser return on ad spend
18-08-2022 | 15:01:58
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced an expanded supply path optimization (SPO) partnership with Havas Media Group (HMG) North America.
Nexstar Media Group acquires The CW Network
18-08-2022 | 14:53:39
Nexstar, together with its partner stations, is the nation’s largest local television broadcasting company and the largest CW affiliate group with 37 CW and CW Plus affiliates, including affiliates in five of the top ten DMAs, accounting for 32 percent of the Network’s national reach.
Smartly.io launches TikTok Shopping ads campaign
18-08-2022 | 14:46:53
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced it is TikTok’s first-to-market campaign and ads partner to launch TikTok’s new ad solution, Shopping Ads, for advertisers to begin testing ahead of the 2022 holiday season.
[eMarketer] A rapidly surging market for US digital retail media
18-08-2022 | 14:40:24
US digital retail media ad spending will reach $61.15 billion by the end of our forecast period in 2024.
Wish launches global brand campaign to support rebrand effort
17-08-2022 | 15:57:46
ContextLogic Inc., one of the world’s largest mobile ecommerce platforms, has announced the launch of its global integrated brand campaign, ‘You Wish.’ The multi-channel, multi-market campaign brings to life the experience of shopping on Wish - where the emphasis is on discovery, fun and bargains.
Podcasts drive global audio advertising market, report
17-08-2022 | 15:48:50
The audio advertising market was evaluated at $31.811 billion in 2020 and is projected to grow at a CAGR of 5.07% during the forecast period. This is according to a report by Research and Markets.
[eMarketer] Apple will soon bring ads to its Maps, Books, and Podcasts apps
17-08-2022 | 14:00:00
Though Maps is expected to be the next platform for ads, they could also soon arrive on Apple Podcasts and Books, among other apps.
[Marketing Week] Bob Koigi: How podcasts are powering the audio advertising market
17-08-2022 | 14:00:00
Global audio advertising market is taking pride of place as audio becomes increasingly appealing for brand advertising since it can be presented in an open environment.
Global gaming computer market to grow by $50.02 billion by 2026, report
16-08-2022 | 11:50:00
The gaming computer market is poised to grow by $50.02 billion during 2022-2026, accelerating at a Compound Annual Growth Rate of 15.66% during the forecast period.
Global digital advertising market to reach $980.2 billion in 2026, report
16-08-2022 | 11:00:00
Going forward, increasing advertising expenditure by end-use industries, rising urbanization, increasing adoption of 5G networks and the internet of things (IoT) will drive market growth.
DEPT acquires Brand and experience design studio ShopTalk
12-08-2022 | 14:19:39
The London-based agency will bolster DEPT®’s creative practice in the UK, while opening up DEPT®’s full service offering to ShopTalk’s existing client base.
Accenture acquires Romp to boost brand transformation capabilities
12-08-2022 | 14:13:08
Accenture has agreed to acquire Romp, a brand and experience agency in Indonesia renowned for its creative talent and innovative services across branding, creative and performance marketing.
[eMarketer] Shoppers prioritize digital wallets for their ability to reduce friction
12-08-2022 | 13:45:26
The pandemic reshaped consumer expectations about the omnichannel shopping journey, which is now often mediated by a retailer’s mobile app.
German operator Ecotel signs distribution agreement with Municall
10-08-2022 | 14:58:00
German operator Ecotel announced it has signed an agreement with sales and consulting company Municall to market cloud and fiber-optic products for business customers.
First BorgWarner fast charging stations installed in Italy
10-08-2022 | 14:13:15
The first units of BorgWarner's new fast-charging station, Iperion-120, have been installed by the Italian service provider Route220 and are ready to support drivers of electric vehicles on their journeys in Italy.
Hivestack signs strategic partnership with PHD Media for DOOH in South Africa
10-08-2022 | 13:36:00
Ad-tech company Hivestack announced a partnership with media and marketing communications agency PHD Media. This partnership enables PHD to integrate programmatic DOOH into the omnichannel strategies.
B2B eCommerce marketplace Virto Commerce announces further expansion to the UK and Ireland
08-08-2022 | 15:56:00
Virto Commerce, a provider of B2B digital commerce solutions, announced further expansion to the UK and Ireland. The move comes after the increased demand for cutting-edge eCommerce technology.
Shekel supplies smart refrigerators to Belgian retailer Colruyt
08-08-2022 | 15:29:00
Shekel, along with U.S. based Parlevel Systems, supplied dozens of smart refrigerators to the Colruyt retail group operating in Belgium, Luxembourg and France. The transaction is estimated at 1M NIS.
Merck KGaA, Darmstadt, Germany and Micron join forces for more sustainable gas solutions in the semiconductor industry
08-08-2022 | 14:05:00
Merck KGaA, Darmstadt, Germany and Micron Technology, an industry leader in innovative memory and storage solutions, join forces to develop gas solutions with a low global warming potential (GWP).
Global social media ad spend jumps 19 per cent year-over-year, study
05-08-2022 | 16:46:55
Emplifi, the unified customer experience platform, revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide.
Four emerging technologies that will impact digital advertising, Gartner
05-08-2022 | 16:36:54
There are four emerging technologies on the 2022 Gartner, Inc. Hype Cycle for Digital Advertising that are expected to have a transformational impact on digital advertising: artificial intelligence (AI) for marketing, emotion AI, influence engineering, and generative AI.
[eMarketer] Consumers curb media subscriptions as cost of living jumps
05-08-2022 | 16:34:44
Consumers worldwide are rethinking their subscriptions for streaming and other services as they feel the squeeze from inflation and rising interest rates.
Global cloud advertising market to reach $140 billion in 2026, report
04-08-2022 | 15:53:25
A public cloud advertising platform offers services in which multiple organizations share cloud advertising services where each organization's data and applications are inaccessible to others over the internet.
Kantar completes acquisition of StepUp RGM
04-08-2022 | 15:47:35
StepUp will merge with Kantar’s existing XTEL Trade Promotion offering. The combined business will be branded Kantar XTEL and will operate as an independent entity within the Kantar Group.
[eMarketer] Possible growth areas for TikTok
04-08-2022 | 14:58:13
TikTok is considered the go-to platform for discovering new music, which has propelled obscure songs into the Billboard 100 and Spotify Viral 50.
Logitech G and Tencent games partner to advance handheld cloud gaming
03-08-2022 | 16:28:02
Logitech G and Tencent Games have announced a partnership to bring a cloud gaming handheld to market later this year that will combine Logitech G’s expertise in hardware with Tencent Games’ expertise in software services.
Niche unveils first ad-free social media platform geared for Web3
03-08-2022 | 16:16:39
Niche has recently closed its $1.8M pre-seed round. The investment was led by MetaWeb with follow-on from Alumni Ventures Group and a grant from the NEAR Foundation.
[eMarketer] Consumers trust YouTube most for finding, purchasing products
03-08-2022 | 16:00:00
That trust goes farther on YouTube in terms of driving sales. Some 45% of consumers are at least somewhat likely to shell out for a product via the video platform, 2 percentage points higher than for Facebook.
[Marketing Week] Bob Koigi: Marketing talent crisis slams the brakes on growth
03-08-2022 | 14:00:00
In what is creating jitters in the marketing industry, close to half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent.
Aleph and Reddit ink deal to service advertisers in European emerging markets
02-08-2022 | 15:27:25
Aleph Group, Inc, a global enabler of digital advertising in emerging countries, has announced a global sales partnership with Reddit to ensure the success of advertising partners throughout Europe and Central Asia as the platform continues to scale internationally.
Kantar and SINOMONITOR partner to improve access to TGI consumer insight data
02-08-2022 | 15:14:59
Kantar and SINOMONITOR have jointly announce a new data sharing partnership, aimed at helping their respective clients better understand their growth markets.
[eMarketer] Amazon’s 100,000 job cuts reflect industry-wide adjustments to economic uncertainty
02-08-2022 | 14:16:00
Amazon shrank its staff by 100,000 last quarter, joining the ranks of Netflix and Google in an industry-wide adjustment to reduced profits, heightened inflation, and unprecedented pandemic growth, per Bloomberg.
Magnolia Communications expands digital marketing services with new partnerships
01-08-2022 | 10:45:00
Magnolia Communications, an award-winning full-service B2B demand generation agency, has announced its partnerships with Terminus, ON24 and Active Campaign to provide additional digital marketing services and a 360-degree approach to its clients.
[eMarketer] Half of millennials and Gen Z splash out on video games
01-08-2022 | 10:30:00
About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up.
New research explores how DTC ecommerce brands measure performance and optimize ad spend
01-08-2022 | 10:30:00
Measured, the spend optimization platform for DTC advertisers, has released The State Of DTC Marketing Measurement, a new research report that explores how direct to consumer (DTC) marketers are navigating budget optimization and measurement challenges associated with ongoing upheaval in the advertising industry.
Xandr and emetriq power MagentaTV audience targeting in Connected TV
29-07-2022 | 08:29:09
Xandr and emetriq, a German data provider and subsidiary of Deutsche Telekom, have partnered to make real audience targeting across publishers in Connected TV, CTV, possible for the first time.
Twitter rebounds from disastrous year, Google loses grip on search engines, study
27-07-2022 | 14:30:39
Users remain most satisfied with search engines and information despite a 1.3% dip to 75.
MGID and G/O Media announce exclusive multi-year partnership
27-07-2022 | 14:27:53
MGID, a global advertising platform, has announced an exclusive multi-year agreement with premium digital publishing power-house G/O Media.
Logitech ranked among top 1% of sustainable companies
27-07-2022 | 14:20:13
This places Logitech in the top 1% of sustainability rated companies, having been previously Gold rated at top 5% of rated companies for several years now.
[eMarketer] 5G will make up majority of smartphone shipments
27-07-2022 | 13:52:09
This year, for the first time, 5G phones will make up the majority, or 56%, of smartphone shipments worldwide.
[Marketing Week] Bob Koigi: Measuring the value and worth of brands
27-07-2022 | 12:15:00
Brands continue to outsmart each other in the eyes of consumers as competition across social media, service delivery and sustainable practices heats up.
Comcast Advertising reveals how free ad-supported streaming TV is changing the TV advertising landscape
25-07-2022 | 10:49:00
Comcast Advertising has released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.”
Hivestack launches programmatic Digital Out of Home (DOOH) marketplace in South Africa, inks partnership with Xaxis
25-07-2022 | 10:39:00
Xaxis South Africa has announced it’s partnership with Hivestack, the world’s programmatic digital out of home (DOOH) ad tech company, to drive the future of OOH solution in the South Africa market.
StackAdapt launches into emerging in-game channel with new inventory
25-07-2022 | 10:30:00
StackAdapt, the self-serve programmatic advertising platform, has announced it is launching the emerging channel of in-game inventory, adding a new element of non-intrusive, highly visible advertising to StackAdapt’s robust multi-channel offering.
[eMarketer] Marketing and retail AI applications pay off for brands
25-07-2022 | 10:15:00
AI applications are becoming more common across functions including supply chain, product, and back office. Brands are using AI tools to generate deep customer insights, track supplier pricing, and more.
Targetspot signs video partnership with ShowHeroes
22-07-2022 | 16:38:00
Targetspot, a global player in AdTech and digital audio monetisation, has announced a highly promising agreement with ShowHeroes, an independent video solutions provider.
DEPT joins the MuleSoft Partner Programme
22-07-2022 | 16:35:01
Using MuleSoft, companies can integrate data from siloed apps and systems and automate complete workflows more efficiently to deliver seamless digital experiences, faster.
[eMarketer] Apple, Amazon, Meta, and Google spend $35 million on antitrust lobbying
22-07-2022 | 16:20:01
Not only will technology companies increase their lobbying expenditures, they are likely to diversify how their money is spent to evenly spread out pressure on regulators.
Brands with responsible data practices rewarded by UK consumers with more purchase intent, study
21-07-2022 | 08:36:09
The lack of transparency, alongside control, were the main concerns for respondents – 58% don’t know how data is being used, and 75% don’t have control over their data.
75% of UK and US Consumers uncomfortable purchasing from brands with poor data ethics, survey
21-07-2022 | 08:24:13
The consumer data underscores a trend of decreasing consumer trust with targeted advertising.
[Marketing Week] Bob Koigi: The price brands pay to acquire customers
20-07-2022 | 16:00:00
Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.
CommerceIQ launches global retail ecommerce management platform with e.fundamentals Acquisition
20-07-2022 | 10:16:36
CommerceIQ, the Retail Ecommerce Management Platform, has acquired e.fundamentals, a digital shelf analytics (DSA) provider headquartered in the UK. 
[eMarketer] Continued decline in fintech funding signals harsher climate for startups
20-07-2022 | 09:38:07
Record-high inflation, the war in Ukraine, and fears of a looming recession are all slowing deal activity. Technology firms have been hit particularly hard after attaining record levels in 2021.
BAM Wonen and iO launch a sustainable housing concept
19-07-2022 | 13:44:26
Flow is an innovative housing concept that has its origins in a desire to make the best possible use of wood: the source of an unparalleled supply of high-quality, affordable homes.
Teampay introduces platform to help marketers control spending
19-07-2022 | 13:40:04
Teampay for Marketers is a first-of-its-kind personalized offering designed specifically to help marketers spend at the speed of business–with proactive controls, upfront approvals, Slack and Teams integrations and real-time spend visibility.
Adriel to unveil marketing intelligence solution in England
19-07-2022 | 13:35:00
Adriel is an intuitive plug-and-play platform that enables marketers to connect, manage, and optimize an unlimited number of digital advertising accounts in a central workspace.
[eMarketer] Smart TVs are the most popular CTV devices in the US
18-07-2022 | 12:00:00
Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.
Deutsche Bank develops its own buy now, pay later solution for e-commerce and digital marketplaces
18-07-2022 | 12:00:00
Deutsche Bank is developing its own BNPL (buy now, pay later) solution for invoice and instalment purchases in a collaboration with Vienna-based fintech Credi2.
Inter selects Dept to drive its new digital strategy, website and app tracks
15-07-2022 | 08:35:23
Inter has launched its brand new digital ecosystem in collaboration with DEPT, to serve as a digital home for fans to engage with the club and brand.
Mindshare launches campaign measurement solution to drive good growth
15-07-2022 | 08:16:12
The new solution uses Machine Learning to analyze various elements and strategies behind an ad such as objective, targeting, placement type and position, creative format, and quality ranking, to predict ad recall lift potential and assess the quality of the creative for any campaign.
Nielsen advances and brings scale for digital measurement of the open web in 17 markets
15-07-2022 | 08:13:44
The Nielsen Identity System powering Digital Ad Ratings addresses advertising waste and helps enable advertisers and publishers to measure reach and frequency of their audiences with confidence knowing that when a digital ad is viewed, demographics are deduplicated across mobile and PC platforms.
Brands capitalize on creative with advances in the Ad-Lib.io platform
14-07-2022 | 11:52:51
Personalize 2.0 delivers breakthrough capabilities to accelerate and scale campaign activation while ensuring brand governance and improved campaign addressability cross-channel.
Plus Media Solutions brings data-driven impact to brands and content providers
13-07-2022 | 10:10:00
The impact management system includes end-to-end services helping entities — large or small, nonprofit or corporation — develop and execute data-driven marketing and sustainability strategies.
Reddit selects DoubleVerify as first full suite verification and measurement partner
12-07-2022 | 09:10:00
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced a first-of-its kind, exclusive partnership with Reddit to enable media verification and maximize advertiser performance across its dynamic, user generated content environment.
[eMarketer] What’s next for Twitter users?
12-07-2022 | 09:02:00
In the US, Twitter will lose 1.4 million monthly users between 2022 and 2026.
SmartMedia Technologies joins Amazon Advertising Partner Network
08-07-2022 | 11:40:47
As an Amazon Advertising partner, SMT is dedicated to executing the best possible service and results for its current and future client roster.
AdQuick.com and OutPoint partner to bring revenue lift modeling solution to out-of-home advertising
08-07-2022 | 11:30:06
As user-level tracking diminishes due to consumer privacy concerns, media mix modeling provides a solution to the new measurement challenges marketers face.
[Marketing Week] Bob Koigi: Brands train eyes on influencer advertising
07-07-2022 | 13:45:00
As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.
Google Cloud announces new partnership with global fashion retailer H&M Group
07-07-2022 | 12:57:36
The alliance will see the Swedish multinational leverage Google Cloud's extensive data analytics capabilities and secure, sustainable global infrastructure to further enhance its customer experience and supply chain enablement.
Sam De Win appointed new Executive Creative Director of iO Belgium
07-07-2022 | 12:51:26
Sam De Win has been named new Executive Creative Director of iO Belgium A familiar face to give Belgian campuses a creative boost.
[eMarketer] TikTok abandons plans to bring livestream ecommerce to the US
07-07-2022 | 12:40:00
TikTok has scrapped plans to bring its live ecommerce initiative to the US and other European markets after a failed UK pilot, per the Financial Times.
82% of Gen Z consumers use social media to find new brands, Smartly.io survey
06-07-2022 | 09:48:00
Smartly.io, the social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.
GARM announces new guidelines on misinformation to cover brand safety within the metaverse
06-07-2022 | 08:15:00
The Global Alliance for Responsible Media has announced a series of new guidelines as it marks its third anniversary at the Cannes Lions International Festival of Creativity.
VideoAmp to integrate cross-platform measurement as currency into Mediaocean workflow
06-07-2022 | 08:10:00
The integration of VideoAmp data into Mediaocean platforms comes at a crucial inflection point for the industry as it seeks to leverage new types of currencies to transact upon.
DIRECTV taps Yahoo Unified Ad Tech to unlock advanced TV opportunities
05-07-2022 | 08:10:00
Against the backdrop of an increasingly fragmented advanced TV landscape, DIRECTV Advertising and Yahoo announced today that they are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory.
DoubleVerify launches new carbon emissions measurement offering
05-07-2022 | 08:08:00
The DV/Scope3 partnership will provide advertiser and agency customers with a comprehensive campaign-based carbon footprint metric via DV’s flagship service and analytics platform, DV Pinnacle®.
InMobi integrates mobile supply with Yahoo’s demand-side platform for direct advertiser access
05-07-2022 | 08:00:00
InMobi, a provider of content, monetization and marketing technologies that help businesses fuel growth, has announced a direct integration of its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform.
Daan Langbroek joins the strategy team at iO
04-07-2022 | 08:15:00
Daan brings with him a wealth of experience. After almost ten years at Accenture in the role of Digital Transformation Manager focusing on various sectors with digital strategy and transformation issues, he continued his career at KLM.
Belgian scale-up myskillcamp acquires AI learning company Domoscio
01-07-2022 | 10:04:00
Belgian scale-up, myskillcamp has acquired AI Learning company, Domoscio which will bring new technology to the HR and L&D space.
Mediacom Communications renews carriage agreement with Paramount Global
30-06-2022 | 08:15:00
The deal features renewed carriage of Paramount’s portfolio of broadcast, entertainment, news, and sports networks
[eMarketer] PayPal’s new credit card could shore up merchant relationships
30-06-2022 | 08:00:00
The new card can help PayPal shore up its seller relationships and generate revenues.
[Marketing Week] Bob Koigi: The changing content consumption trends
29-06-2022 | 13:00:00
Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.
DPG Media launches new subsidiary, Aimwel
29-06-2022 | 08:12:00
The service grew out of DPG Media's expertise and experience to create B2C campaigns that integrate well across niche sites, display and social media.
Emerald acquires Advertising Week Global Event Platform
29-06-2022 | 08:05:00
Emerald Holding, Inc. has announced that it has completed the acquisition of all of the assets comprising the business known as Advertising Week from Stillwell Partners.
[eMarketer] Creators will be the centerpiece of YouTube’s growth efforts
29-06-2022 | 08:00:00
Creators are the lifeblood of YouTube, and it’s becoming increasingly clear that they have the power to move audiences to new features or formats, as well as sway purchase decisions.
dunnhumby appoints Stacy Gratz as Regional Managing Director for Media
28-06-2022 | 08:05:00
dunnhumby, a global player in Customer Data Science, has appointed Stacy Gratz as Regional Managing Director for Media, to lead strategic media planning and sales in the UK region, for the Tesco Media & Insight Platform.
Global online classified ad platform market to reach $16 billion in 2026, report
28-06-2022 | 08:00:00
The market is driven by growth in mobile classified advertising, the low cost of online advertising, and rapidly declining print advertising.
[Vacancy] Off The Record is looking for an Experiment Designer / Growth Marketer
27-06-2022 | 10:11:00
Off The Record is directly looking for an Experiment Designer / Growth Marketer
Volkswagen unveils TikTok channel
24-06-2022 | 15:00:18
Volkswagen's transformation into a tech company will now be accompanied by a TikTok channel called "newauto" - the name of the Group's strategy.
Customers invest in brands that are more culturally relevant, study
23-06-2022 | 09:58:26
New research conducted by MAGNA Media Trials, MAGNA’s proprietary research offering, in partnership with Twitter, quantifies the benefits and drivers of brand cultural relevance today.
[Column] Sergio Bouterse: The benefits of a data-driven approach in programmatic digital out of home
23-06-2022 | 09:53:02
In what have been a challenging few years for everyone, the out-of-home (OOH) sector has demonstrated its ability to innovate and has undergone a significant transformation, facilitated by the increasing adoption of programmatic technology.
[eMarketer] Digital audio takes up an increasing share of US digital media time
23-06-2022 | 09:02:35
Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth.
DPG Media’s Campus 19 opens its doors in Antwerp
22-06-2022 | 14:05:57
The campus that teaches its students to program in an innovative, autonomous way also wants to provide an answer in Flanders to the growing shortage of IT employees.
Paramount+ invests in local content, expanding its pipeline of premium international originals
22-06-2022 | 14:00:11
The news comes in advance of Paramount+’s expansion to the UK and Ireland on June 22, Italy in September, Germany, Switzerland, Austria (GSA) and France in December.v
Spotter and Havas Media enable brands to invest in diverse creators directly
21-06-2022 | 09:32:15
Spotter, the company fueling the creator economy on YouTube, and Havas Media Group (HMG), the media experience agency, have announced a partnership enabling brands to put money directly into the hands of diverse creators.
[eMarketer] Revamped Samsung Wallet caters to an increasingly digital world
21-06-2022 | 09:20:53
Users will be able to store payment cards, loyalty and rewards cards, transit tickets, COVID-19 vaccination cards, and select identification documents like driver's licenses.
Publicis Groupe France appoints Chief Metaverse Officer
20-06-2022 | 14:54:43
The appointment of Leon builds on the expansive set of existing capabilities, skillsets and talent that currently resides within Publicis Groupe.
[Vacancy] DPG Media is looking for an Enterprise architect
20-06-2022 | 09:06:00
DPG Media is directly looking for an Enterprise architect
Publicis Groupe launches retail media platform
17-06-2022 | 10:32:38
Publicis Groupe has announced the launch of CitrusAd, powered by Epsilon, the industry-first self-serve retail media platform that unites CitrusAd’s on-site and Epsilon’s off-site capabilities in a single user interface.
GSMA appoints Lara Dewar as Chief Marketing Officer
17-06-2022 | 10:30:18
The GSMA has appointed Lara Dewar as Chief Marketing Officer (CMO). Ms. Dewar starts effective from 1st June and will report to GSMA Director General, Mats Granryd.
Social Impact Design Lab, Hello Colour, unveils global headquarters in London UK
17-06-2022 | 10:21:29
Hello Colour is a creative design lab built by people of color using a multidisciplinary approach – including brand strategy, illustration and design – to amplify social impact initiatives.
Permutive brings publishers, brands, and adtech partners together to deliver responsible advertising
17-06-2022 | 10:15:59
The responsible web infrastructure comes at a critical time when consumers are increasingly opting out of sharing their information for advertising.
iO acquires content marketing agency LVB
16-06-2022 | 10:24:11
creative digital agency iO has acquired Amersfoort-based ontent marketing agency LVB. LVB which was awarded a SAN Accent earlier this month, and iO see massive opportunities to help clients to excel in the areas of strategy, content and creation, marketing, and technology.
Accenture, Microsoft and Avanade partner to help organizations tackle sustainability challenges
16-06-2022 | 10:12:07
Accenture and Microsoft, together with their joint venture Avanade, are joining forces to tackle climate change, one of the most critical and urgent challenges for both businesses and people.
[eMarketer] PayPal plans growth by concentrating on the checkout experience
16-06-2022 | 09:36:15
PayPal users only choose PayPal Checkout about 50% of the time it's available to them—and PayPal thinks it can do better.
DEPT hires its first Global Impact Manager to support sustainability
15-06-2022 | 13:20:26
As part of DEPT’s mission as a Certified B Corporation, the agency is focused on having a positive impact on clients, employees and society as a whole.
Connected TV advertising now the fastest growing video ad platform, report
15-06-2022 | 13:16:23
It focuses on how media, sports, and entertainment companies should respond to the post-COVID world, by both capitalizing on existing opportunities and transforming their business to remain attractive to consumers.
Media owners advertising revenues will grow above pre-COVID level in 2022, forecast
15-06-2022 | 13:11:00
Globally, media owners’ advertising revenues will grow by over 9.2% this year to nearly $828 billion, that is 32% above the pre-COVID level of 2019 according to MAGNA’s “Global Ad Forecast”
AD launches new video-on-demand platform 'Play'
15-06-2022 | 10:33:48
DPG Media’s sports and entertainment platform , AD, recently launched a brand new video-on-demand platform on the site and in the app: Play.
Adobe unveils analytics to deliver customer insights from streaming media and the metaverse
15-06-2022 | 10:31:14
Adobe has announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media.
[eMarketer] Amazon to launch drone deliveries later this year
15-06-2022 | 10:25:45
Amazon plans to launch Prime Air drone deliveries in Lockeford, California, later this year, the company announced on its blog.
GroupM partners with media companies to create new standards in connected tv measurement
14-06-2022 | 11:01:00
GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.
Global artificial intelligence in marketing market to reach $9.8 billion in 2022, report
14-06-2022 | 10:58:07
As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.
 Amazon Fashion Introduces new ways of shopping with virtual try-on for shoes
14-06-2022 | 10:55:00
Customers using the Amazon shopping app on iOS can use Virtual Try-On for Shoes to visualize thousands of sneaker styles from brands including New Balance, adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony.
Fiverr enters into ad industry in partnership with creative platform Togetherr
14-06-2022 | 10:53:20
The platform, designed and built by Fiverr, and backed by visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent.
[eMarketer] Advertisers are losing $1 billion on CTV ads that run while TVs are off
14-06-2022 | 10:49:16
Approximately 17% of all ads delivered through connected TV (CTV) devices like dongles or gaming consoles are playing while televisions are off, costing marketers $1 billion per year in wasted ad spend, according to a report from GroupM and iSpot.
Samsung Electronics expands paper-free system to 11,000 services centers worldwide
13-06-2022 | 17:13:28
The system aims to transition from the paper documentation previously provided to customers regarding their product repair, such as service records and receipts, to electronic documentation sent via message or email.
[Marketing Report] Bob Koigi: How Augmented Reality ads are influencing consumers’ purchasing decisions
10-06-2022 | 10:42:00
As technology evolves, brands world over continue to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world around them.
Techniek College Rotterdam partners with iO for construction of a digital platform
10-06-2022 | 08:39:20
The aim: to help students and professionals when choosing technical education and to build a contemporary image of technology.
Yahoo joins Salesforce AppExchange to better connect with customers
10-06-2022 | 08:32:54
Yahoo has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, empowering brands to better understand their customers, drive personalization and relevancy at scale, and unlock new opportunities that accelerate business growth.
[eMarketer] Google’s new smartwatch could take market share away from the Apple Watch
10-06-2022 | 08:02:22
Apple’s rise in Watch shipments coincides with US consumers’ heightened interest in digitally tracking their health information.
Australia’s SBS adopts Xandr’s video header bidding solution
09-06-2022 | 10:03:10
 Xandr has announced that Special Broadcasting Service (SBS), Australia’s most diverse broadcaster, has expanded the use of its sell side platform Monetize SSP to include Prebid Server Premium.
DPG Media makes Tweakers third-party tracking-free
09-06-2022 | 09:59:48
By disabling third-party visitor tracking and moving to contextual advertising, the website can better serve both advertisers and visitors.
Comscore adds CTV Measurement to Video Metrix Multi-Platform in Europe
09-06-2022 | 09:56:28
As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile and connected TV.
INEO announces advertisement partnership with Western Media Group
09-06-2022 | 09:49:07
INEO Tech Corp. , the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, has announced a partnership with Western Media Group to market INEO's digital-out-of-home advertising inventory to brands and advertisers.
[eMarketer] YouTube is no longer a mostly mobile platform
09-06-2022 | 09:19:13
US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices.
DEPT launches its Creative Automation Practice
08-06-2022 | 09:21:15
Global digital agency DEPT has announced the launch of its dedicated Creative Automation Practice, helping brands to supercharge their creative output through technology.
ITV and Twitter sign multi-year partnership with expanded content offering for UK audiences
07-06-2022 | 10:24:48
ITV and Twitter have announced a new multi-year content partnership in the United Kingdom, which will bring the best of the broadcaster’s output to the platform alongside new bespoke content activations.
Global digital video content market to reach $391 billion by 2027, report
07-06-2022 | 10:14:32
Keeping in mind the uncertainties of COVID-19, they are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries.
Publicis Sapient launches a Work/Life Restoration Program for talent affected by Ukraine war
07-06-2022 | 10:07:36
Publicis Sapient developed the program in partnership with Publicis Groupe.  
[eMarketer] What Big Tech reaction to a shaky economy means for advertising
07-06-2022 | 10:03:45
Social media and Big Tech are going through a dramatic shift as the economy and state of digital advertising enter uncertain territory, forcing companies to focus on the core of their businesses.
Hivestack and Yahoo announce strategic global programmatic DOOH partnership
06-06-2022 | 10:30:00
Through the partnership, Yahoo’s omnichannel demand side platform (DSP), will be integrated into the Hivestack supply side platform (SSP), which will allow Yahoo and its clients to access Hivestack’s premium global DOOH inventory.
SoundCommerce expands campaign, data and intelligence for retail acquisition marketers
06-06-2022 | 10:20:00
The release comes at a critical time as retailers and consumer brands experience growing financial pressures from escalating advertising, supply chain and e-commerce delivery costs in parallel with rising inventories and changing consumer demand.
[eMarketer] China’s idling economy to slow down global smartphone market
06-06-2022 | 10:15:00
The economic downturn in China will be a factor in dragging down worldwide smartphone shipments in 2022. IDC’s latest forecast is pointing to a 3.5% global decline, per Bloomberg.
Highest-ranking apps on Google store have either black, red or white icons, study
06-06-2022 | 10:15:00
According to Data.ai, consumers spent $33 billion on mobile apps in the first quarter of 2022, the biggest ever amount. In just two years, that’s risen by 40%, although the pandemic-related surge in mobile growth is diminishing.
Mindshare launches precisely human intelligence to help accelerate good growth for brands
03-06-2022 | 09:08:46
Mindshare, the media services company that is part of WPP, has launched Precisely Human Intelligence (PHI) - a new suite of machine learning products that help brands better understand the motivations, mindsets and emotions that drive consumer decision-making and then buy those audiences at scale.
Jason Kiviat appointed Chief Financial Officer of Outbrain
03-06-2022 | 09:05:39
Jason Kiviat, CPA, the Company’s current Vice President, FP&A and Investor Relations, has been named Ms. Garofalo’s successor as Chief Financial Officer, effective July 1, 2022.
Hello Media selects Hivestack to offer unique solutions for programmatic buyers across Korea
03-06-2022 | 08:57:53
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Hello Media, Korea’s largest digital out of home media provider within hospitals and medical centers.
[eMarketer] Apple's soon-to-be-announced RealityOS could be a game changer for marketers
03-06-2022 | 08:24:54
RealityOS, Apple's purported operating system for its expected augmented and virtual reality (AR/VR) headset, has been discovered in a trademark filing discovered by Vox Media product manager Parker Ortolani.
HCL Technologies launches X to power digital engagement for global consumer brands
02-06-2022 | 11:15:00
Research shows only 13% of organizations have a seamlessly integrated marketing and technology stack and brands rely on many different data sources to unlock customer insights.
[eMarketer] US smartphone in-app purchases to pass $40 billion mark this year
02-06-2022 | 11:00:00
US smartphone in-app purchase spending will hit $42.31 billion this year, up 13.0% over 2021. Growth will slow to the single digits over the next few years, and spending will pass the $50 billion mark in 2025.
Nielsen and TikTok collaborate to unlock global marketing insights
01-06-2022 | 08:18:00
TikTok’s program brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video platform.
Apple expands Today at Apple Creative Studios providing new opportunities to young creatives
01-06-2022 | 08:10:00
The expanded program offers career-building mentorship, training, and resources across a wide range of artistic disciplines, which now include all-new curricula in app design, podcasting, spatial audio production, and filmmaking.
Kantar acquires UK-based app survey platform Qmee
01-06-2022 | 08:07:00
Post-completion, Qmee will become a part of Kantar’s Profiles Division, which is responsible for primary research within Kantar. The transaction is expected to close in June 2022.
[eMarketer] UK consumers shun physical wallets in favor of contactless and mobile payments
01-06-2022 | 08:02:00
More than three-quarters (77%) of consumers in the UK have swapped their physical wallets for mobile payments, according to Marqeta research.
Kantar Marketplace adds AI-powered digital ad testing to platform
31-05-2022 | 14:30:22
The launch is part of Kantar’s ongoing investment in its digital solutions and is just one of several significant enhancements planned for 2022 - enabling clients to unlock the full potential of their digital campaigns.


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