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11-09-2020 18:52:00 | Door: Administrator | Hits: 5548371 | Tags:

Daan Langbroek joins the strategy team at iO
28-06-2022 | 08:15:00
Daan brings with him a wealth of experience. After almost ten years at Accenture in the role of Digital Transformation Manager focusing on various sectors with digital strategy and transformation issues, he continued his career at KLM.
dunnhumby appoints Stacy Gratz as Regional Managing Director for Media
28-06-2022 | 08:05:00
dunnhumby, a global player in Customer Data Science, has appointed Stacy Gratz as Regional Managing Director for Media, to lead strategic media planning and sales in the UK region, for the Tesco Media & Insight Platform.
Global online classified ad platform market to reach $16 billion in 2026, report
28-06-2022 | 08:00:00
The market is driven by growth in mobile classified advertising, the low cost of online advertising, and rapidly declining print advertising.
[Vacancy] Off The Record is looking for an Experiment Designer / Growth Marketer
27-06-2022 | 10:11:00
Off The Record is directly looking for an Experiment Designer / Growth Marketer
Volkswagen unveils TikTok channel
24-06-2022 | 15:00:18
Volkswagen's transformation into a tech company will now be accompanied by a TikTok channel called "newauto" - the name of the Group's strategy.
Customers invest in brands that are more culturally relevant, study
23-06-2022 | 09:58:26
New research conducted by MAGNA Media Trials, MAGNA’s proprietary research offering, in partnership with Twitter, quantifies the benefits and drivers of brand cultural relevance today.
[Column] Sergio Bouterse: The benefits of a data-driven approach in programmatic digital out of home
23-06-2022 | 09:53:02
In what have been a challenging few years for everyone, the out-of-home (OOH) sector has demonstrated its ability to innovate and has undergone a significant transformation, facilitated by the increasing adoption of programmatic technology.
[eMarketer] Digital audio takes up an increasing share of US digital media time
23-06-2022 | 09:02:35
Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth.
DPG Media’s Campus 19 opens its doors in Antwerp
22-06-2022 | 14:05:57
The campus that teaches its students to program in an innovative, autonomous way also wants to provide an answer in Flanders to the growing shortage of IT employees.
Paramount+ invests in local content, expanding its pipeline of premium international originals
22-06-2022 | 14:00:11
The news comes in advance of Paramount+’s expansion to the UK and Ireland on June 22, Italy in September, Germany, Switzerland, Austria (GSA) and France in December.v
Spotter and Havas Media enable brands to invest in diverse creators directly
21-06-2022 | 09:32:15
Spotter, the company fueling the creator economy on YouTube, and Havas Media Group (HMG), the media experience agency, have announced a partnership enabling brands to put money directly into the hands of diverse creators.
[eMarketer] Revamped Samsung Wallet caters to an increasingly digital world
21-06-2022 | 09:20:53
Users will be able to store payment cards, loyalty and rewards cards, transit tickets, COVID-19 vaccination cards, and select identification documents like driver's licenses.
Publicis Groupe France appoints Chief Metaverse Officer
20-06-2022 | 14:54:43
The appointment of Leon builds on the expansive set of existing capabilities, skillsets and talent that currently resides within Publicis Groupe.
[Vacancy] DPG Media is looking for an Enterprise architect
20-06-2022 | 09:06:00
DPG Media is directly looking for an Enterprise architect
Publicis Groupe launches retail media platform
17-06-2022 | 10:32:38
Publicis Groupe has announced the launch of CitrusAd, powered by Epsilon, the industry-first self-serve retail media platform that unites CitrusAd’s on-site and Epsilon’s off-site capabilities in a single user interface.
GSMA appoints Lara Dewar as Chief Marketing Officer
17-06-2022 | 10:30:18
The GSMA has appointed Lara Dewar as Chief Marketing Officer (CMO). Ms. Dewar starts effective from 1st June and will report to GSMA Director General, Mats Granryd.
Social Impact Design Lab, Hello Colour, unveils global headquarters in London UK
17-06-2022 | 10:21:29
Hello Colour is a creative design lab built by people of color using a multidisciplinary approach – including brand strategy, illustration and design – to amplify social impact initiatives.
Permutive brings publishers, brands, and adtech partners together to deliver responsible advertising
17-06-2022 | 10:15:59
The responsible web infrastructure comes at a critical time when consumers are increasingly opting out of sharing their information for advertising.
[Marketing Week] Bob Koigi: The changing content consumption trends
16-06-2022 | 13:00:00
Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.
iO acquires content marketing agency LVB
16-06-2022 | 10:24:11
creative digital agency iO has acquired Amersfoort-based ontent marketing agency LVB. LVB which was awarded a SAN Accent earlier this month, and iO see massive opportunities to help clients to excel in the areas of strategy, content and creation, marketing, and technology.
Accenture, Microsoft and Avanade partner to help organizations tackle sustainability challenges
16-06-2022 | 10:12:07
Accenture and Microsoft, together with their joint venture Avanade, are joining forces to tackle climate change, one of the most critical and urgent challenges for both businesses and people.
[eMarketer] PayPal plans growth by concentrating on the checkout experience
16-06-2022 | 09:36:15
PayPal users only choose PayPal Checkout about 50% of the time it's available to them—and PayPal thinks it can do better.
DEPT hires its first Global Impact Manager to support sustainability
15-06-2022 | 13:20:26
As part of DEPT’s mission as a Certified B Corporation, the agency is focused on having a positive impact on clients, employees and society as a whole.
Connected TV advertising now the fastest growing video ad platform, report
15-06-2022 | 13:16:23
It focuses on how media, sports, and entertainment companies should respond to the post-COVID world, by both capitalizing on existing opportunities and transforming their business to remain attractive to consumers.
Media owners advertising revenues will grow above pre-COVID level in 2022, forecast
15-06-2022 | 13:11:00
Globally, media owners’ advertising revenues will grow by over 9.2% this year to nearly $828 billion, that is 32% above the pre-COVID level of 2019 according to MAGNA’s “Global Ad Forecast”
AD launches new video-on-demand platform 'Play'
15-06-2022 | 10:33:48
DPG Media’s sports and entertainment platform , AD, recently launched a brand new video-on-demand platform on the site and in the app: Play.
Adobe unveils analytics to deliver customer insights from streaming media and the metaverse
15-06-2022 | 10:31:14
Adobe has announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media.
[eMarketer] Amazon to launch drone deliveries later this year
15-06-2022 | 10:25:45
Amazon plans to launch Prime Air drone deliveries in Lockeford, California, later this year, the company announced on its blog.
GroupM partners with media companies to create new standards in connected tv measurement
14-06-2022 | 11:01:00
GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.
Global artificial intelligence in marketing market to reach $9.8 billion in 2022, report
14-06-2022 | 10:58:07
As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.
 Amazon Fashion Introduces new ways of shopping with virtual try-on for shoes
14-06-2022 | 10:55:00
Customers using the Amazon shopping app on iOS can use Virtual Try-On for Shoes to visualize thousands of sneaker styles from brands including New Balance, adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony.
Fiverr enters into ad industry in partnership with creative platform Togetherr
14-06-2022 | 10:53:20
The platform, designed and built by Fiverr, and backed by visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent.
[eMarketer] Advertisers are losing $1 billion on CTV ads that run while TVs are off
14-06-2022 | 10:49:16
Approximately 17% of all ads delivered through connected TV (CTV) devices like dongles or gaming consoles are playing while televisions are off, costing marketers $1 billion per year in wasted ad spend, according to a report from GroupM and iSpot.
Samsung Electronics expands paper-free system to 11,000 services centers worldwide
13-06-2022 | 17:13:28
The system aims to transition from the paper documentation previously provided to customers regarding their product repair, such as service records and receipts, to electronic documentation sent via message or email.
[Marketing Report] Bob Koigi: How Augmented Reality ads are influencing consumers’ purchasing decisions
10-06-2022 | 10:42:00
As technology evolves, brands world over continue to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world around them.
Techniek College Rotterdam partners with iO for construction of a digital platform
10-06-2022 | 08:39:20
The aim: to help students and professionals when choosing technical education and to build a contemporary image of technology.
Yahoo joins Salesforce AppExchange to better connect with customers
10-06-2022 | 08:32:54
Yahoo has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, empowering brands to better understand their customers, drive personalization and relevancy at scale, and unlock new opportunities that accelerate business growth.
[eMarketer] Google’s new smartwatch could take market share away from the Apple Watch
10-06-2022 | 08:02:22
Apple’s rise in Watch shipments coincides with US consumers’ heightened interest in digitally tracking their health information.
Australia’s SBS adopts Xandr’s video header bidding solution
09-06-2022 | 10:03:10
 Xandr has announced that Special Broadcasting Service (SBS), Australia’s most diverse broadcaster, has expanded the use of its sell side platform Monetize SSP to include Prebid Server Premium.
DPG Media makes Tweakers third-party tracking-free
09-06-2022 | 09:59:48
By disabling third-party visitor tracking and moving to contextual advertising, the website can better serve both advertisers and visitors.
Comscore adds CTV Measurement to Video Metrix Multi-Platform in Europe
09-06-2022 | 09:56:28
As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile and connected TV.
INEO announces advertisement partnership with Western Media Group
09-06-2022 | 09:49:07
INEO Tech Corp. , the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, has announced a partnership with Western Media Group to market INEO's digital-out-of-home advertising inventory to brands and advertisers.
[eMarketer] YouTube is no longer a mostly mobile platform
09-06-2022 | 09:19:13
US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices.
DEPT launches its Creative Automation Practice
08-06-2022 | 09:21:15
Global digital agency DEPT has announced the launch of its dedicated Creative Automation Practice, helping brands to supercharge their creative output through technology.
ITV and Twitter sign multi-year partnership with expanded content offering for UK audiences
07-06-2022 | 10:24:48
ITV and Twitter have announced a new multi-year content partnership in the United Kingdom, which will bring the best of the broadcaster’s output to the platform alongside new bespoke content activations.
Global digital video content market to reach $391 billion by 2027, report
07-06-2022 | 10:14:32
Keeping in mind the uncertainties of COVID-19, they are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries.
Publicis Sapient launches a Work/Life Restoration Program for talent affected by Ukraine war
07-06-2022 | 10:07:36
Publicis Sapient developed the program in partnership with Publicis Groupe.  
[eMarketer] What Big Tech reaction to a shaky economy means for advertising
07-06-2022 | 10:03:45
Social media and Big Tech are going through a dramatic shift as the economy and state of digital advertising enter uncertain territory, forcing companies to focus on the core of their businesses.
Hivestack and Yahoo announce strategic global programmatic DOOH partnership
06-06-2022 | 10:30:00
Through the partnership, Yahoo’s omnichannel demand side platform (DSP), will be integrated into the Hivestack supply side platform (SSP), which will allow Yahoo and its clients to access Hivestack’s premium global DOOH inventory.
SoundCommerce expands campaign, data and intelligence for retail acquisition marketers
06-06-2022 | 10:20:00
The release comes at a critical time as retailers and consumer brands experience growing financial pressures from escalating advertising, supply chain and e-commerce delivery costs in parallel with rising inventories and changing consumer demand.
[eMarketer] China’s idling economy to slow down global smartphone market
06-06-2022 | 10:15:00
The economic downturn in China will be a factor in dragging down worldwide smartphone shipments in 2022. IDC’s latest forecast is pointing to a 3.5% global decline, per Bloomberg.
Highest-ranking apps on Google store have either black, red or white icons, study
06-06-2022 | 10:15:00
According to Data.ai, consumers spent $33 billion on mobile apps in the first quarter of 2022, the biggest ever amount. In just two years, that’s risen by 40%, although the pandemic-related surge in mobile growth is diminishing.
Mindshare launches precisely human intelligence to help accelerate good growth for brands
03-06-2022 | 09:08:46
Mindshare, the media services company that is part of WPP, has launched Precisely Human Intelligence (PHI) - a new suite of machine learning products that help brands better understand the motivations, mindsets and emotions that drive consumer decision-making and then buy those audiences at scale.
Jason Kiviat appointed Chief Financial Officer of Outbrain
03-06-2022 | 09:05:39
Jason Kiviat, CPA, the Company’s current Vice President, FP&A and Investor Relations, has been named Ms. Garofalo’s successor as Chief Financial Officer, effective July 1, 2022.
Hello Media selects Hivestack to offer unique solutions for programmatic buyers across Korea
03-06-2022 | 08:57:53
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Hello Media, Korea’s largest digital out of home media provider within hospitals and medical centers.
[eMarketer] Apple's soon-to-be-announced RealityOS could be a game changer for marketers
03-06-2022 | 08:24:54
RealityOS, Apple's purported operating system for its expected augmented and virtual reality (AR/VR) headset, has been discovered in a trademark filing discovered by Vox Media product manager Parker Ortolani.
HCL Technologies launches X to power digital engagement for global consumer brands
02-06-2022 | 11:15:00
Research shows only 13% of organizations have a seamlessly integrated marketing and technology stack and brands rely on many different data sources to unlock customer insights.
[eMarketer] US smartphone in-app purchases to pass $40 billion mark this year
02-06-2022 | 11:00:00
US smartphone in-app purchase spending will hit $42.31 billion this year, up 13.0% over 2021. Growth will slow to the single digits over the next few years, and spending will pass the $50 billion mark in 2025.
Nielsen and TikTok collaborate to unlock global marketing insights
01-06-2022 | 08:18:00
TikTok’s program brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video platform.
Apple expands Today at Apple Creative Studios providing new opportunities to young creatives
01-06-2022 | 08:10:00
The expanded program offers career-building mentorship, training, and resources across a wide range of artistic disciplines, which now include all-new curricula in app design, podcasting, spatial audio production, and filmmaking.
Kantar acquires UK-based app survey platform Qmee
01-06-2022 | 08:07:00
Post-completion, Qmee will become a part of Kantar’s Profiles Division, which is responsible for primary research within Kantar. The transaction is expected to close in June 2022.
[eMarketer] UK consumers shun physical wallets in favor of contactless and mobile payments
01-06-2022 | 08:02:00
More than three-quarters (77%) of consumers in the UK have swapped their physical wallets for mobile payments, according to Marqeta research.
Kantar Marketplace adds AI-powered digital ad testing to platform
31-05-2022 | 14:30:22
The launch is part of Kantar’s ongoing investment in its digital solutions and is just one of several significant enhancements planned for 2022 - enabling clients to unlock the full potential of their digital campaigns.
[eMarketer] Meta calls out app tracking transparency as anti-competitive
31-05-2022 | 14:02:00
The filing follows an April request from the NTIA for public comments regarding the mobile app ecosystem.
[Vacancy] DPG Media is looking for a Full-stack developer NU.nl
30-05-2022 | 09:59:00
DPG Media is directly looking for a Full-stack developer NU.nl
[Vacancy] DPG Media is looking for a DevOps Engineer
30-05-2022 | 09:47:00
DPG Media is directly looking for a DevOps Engineer
BWZ Media Appoints COO ahead of further expansion plans
27-05-2022 | 08:00:00
Vancouver based media technology company Black + White Zebra (BWZ), has announced that it has appointed industry veteran Philip Gray to the newly created role of Chief Operating Officer (COO).
TikTok and Sprinklr expand partnership to help brands scale organic and paid content
27-05-2022 | 08:00:00
Sprinklr was TikTok’s first advertising partner in 2020, and the addition of the Content Marketing Specialty makes Sprinklr the only platform capable of helping marketers manage, execute, and optimize both organic and paid content campaigns on TikTok.
IAB UK appoints Chloe Nicholls as new Head of Ad Tech
27-05-2022 | 07:48:00
Nicholls most recently worked at Mediahub (IPG) and Dentsu where she was focused on future-proofing clients’ ad tech stacks and reworking measurement and targeting frameworks. 
[eMarketer] Weakening ad market in China will still produce growth
27-05-2022 | 07:45:00
The country’s total media ad spending and digital media ad spending will expand this year by 9.2% and 11.5%, respectively, their lowest growth rates on record.
IKEA launches smart products and home apps
26-05-2022 | 08:40:00
IKEA has continued its journey to enable an even smarter home for the many people. In October, a Matter ready hub for smart products called DIRIGERA will be launched together with a new IKEA Home smart app. 
ASA and IAB UK members announce pilot to enhance online transparency
26-05-2022 | 08:10:00
In a world first, the Advertising Standards Authority (ASA) and some of the largest companies in the digital advertising supply chain are announcing a pilot to extend the ASA’s role online.
Scott Hagedorn joins Publicis Groupe as Global Chief Solutions Architect
26-05-2022 | 08:04:00
In this newly-created global role, Hagedorn will design agile, go-to-market solutions that address complex marketplace challenges – bringing together the Groupe’s unrivaled capabilities in data, creativity, media and technology in new ways to accelerate growth for clients.
[eMarketer] Digital formats to drive Western Europe’s media ad spending
26-05-2022 | 08:00:00
Spending across digital ad formats, including display, search, and classified categories, will rise acutely this year. Across the region, display will boost its lead over search, aided by rising spending on video ads.
Xandr adds senior leaders to its ANZ Team
25-05-2022 | 09:31:00
Xandr has announced three key senior appointments to the team, the first under new ANZ Managing Director, Nicole Prior, as the company eyes expansion.
Havas Media Group partners with LiveRamp to create data collaboration solution
25-05-2022 | 09:27:15
Havas Media Group (HMG) North America partnered with LiveRamp ​​ to create the first-ever agency-level data collaboration solution on its Converged platform.
[eMarketer] Meta looks to diversify revenue model with new WhatsApp and business messaging features
25-05-2022 | 08:59:32
Meta made a flurry of announcements last week at its inaugural Conversations business messaging event.
Brand and communication strategist Frank Cuypers joins iO
24-05-2022 | 11:32:18
With Frank onboard, iO Campus Antwerp has gained a strategic powerhouse. He broke into the communication world as Communication Officer TV at MEDIALAAN (now DPG Media).
Epidemic Sound launches AI audio-based search tool on Google Cloud
24-05-2022 | 11:06:31
Designed to create a more natural search experience, creators can now use EAR to manually select specific sections of Epidemic Sound tracks to use as search criteria.
[eMarketer] Podcast listener diversity nearly matches the US population
24-05-2022 | 08:51:45
The racial breakdown of monthly podcast listeners is almost identical to the spread of the US population, according to new Edison Research data.
Tiktok to launch ad product for brands to crowdsource content from creators
23-05-2022 | 09:02:00
TikTok is launching a new ad product called ‘Branded Mission’ that will enable brands to crowdsource content from creators and turn top-performing videos into ads.
Dept acquires creative firm Dogstudio
20-05-2022 | 09:39:00
Dogstudio is known for creating immersive digital and physical experiences for the likes of Supercell, Expo 2020 Dubai, Tomorrowland, Adobe, The New York Times, Microsoft, and Hulu, and has racked up dozens of awards, including 5 Webbys, 47 Awwwards and 41 FWAs.
TV measurement and analytics company 605 and VIZIO announce extended agreement
20-05-2022 | 09:27:33
The extended partnership will support 605’s measurement, attribution, and reporting capabilities through the continued delivery and use of Inscape’s data set.
Streaming records double growth globally, report
20-05-2022 | 09:23:31
In mature markets like the US and Europe, viewers are upscreening from small devices to Smart TVs, setting the foundation for streaming to overtake linear TV on the big screen.
[eMarketer] TikTok launches ad solution aimed to court advertisers
20-05-2022 | 08:56:48
The new feature allows advertisers to discover TikTok’s “diverse system of creators” and involve the broader community in branded initiatives while keeping each creator’s unique voice. Creators get the opportunity to work with brands on branded content.
Pluto TV launches in Nordics, unveils programming line-up
19-05-2022 | 09:18:07
The service unveiled a vast programming line-up that features more than 70 unique and locally curated channels now live in each country.
NielsenIQ unveils retail media solution to measure ROI for retailers
19-05-2022 | 09:01:06
NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement.
[eMarketer] Social media tops the charts for brands' confidence in measuring ROI
19-05-2022 | 08:15:00
Social media also ranks higher in brand marketers' perception of overall effectiveness than any other media channel, and they plan to reward the channel—some 65% of marketers plan to increase spending.
Hearst UK launches new experiences division – HearstX
18-05-2022 | 08:18:00
HearstX will create experiences for both the physical and the digital worlds, leveraging emerging technology including VR and AR, as well as repurposing the business’ flagship brand events into bespoke, curated experiences.
S4Capital acquires tech company TheoremOne
18-05-2022 | 08:15:00
The merger will accelerate S4Capital’s transition into a technology and innovation firm, powered by the combination of art and science.
New Viant and IRIS.TV partnership brings exclusive TV segments to marketers
18-05-2022 | 08:05:00
Viant Technology Inc. a people-based advertising software company, has partnered with IRIS.TV, the only data platform built for video.
[eMarketer] Google tries to coax cloud database users away from Amazon and Oracle
18-05-2022 | 08:02:00
Continuing efforts to raise its status among leading cloud providers Amazon Web Services (AWS) and Microsoft Azure, Google Cloud has unleashed its AlloyDB.
Bas Derks appointed new Creative Director at iO in Utrecht
17-05-2022 | 08:16:00
Bas brings a world of experience with him, an advertising professional for 15 years, he has both technical and digital knowledge and has worked on campaigns for Google, ARAG, Rabobank, Centraal Beheer, Unilever, Mercedes-Benz, Ford and KPN.
[eMarketer] Twitter sees gentle downward flight in US users but ad revenues rise
17-05-2022 | 08:05:00
Despite Elon Musk's tumultuous Twitter takeover—which is now temporarily on hold, per Musk—eMarketer doesnt project any major changes in user count associated with executive leadership changes at this time.
Conviva to unveil streaming audience measurement standard
17-05-2022 | 08:00:00
This expansion is in partnership with premium streaming providers using Conviva’s real-time cloud sessionization technology.
Podcast advertising presents marketers with greater opportunities to increase ROI, report
16-05-2022 | 11:26:09
The latest edition highlights the significant growth in podcast audiences and content, and how brands and advertisers can utilize the medium to amplify reach and ROI.
Samsung Electronics makes eco-conscious efforts with monitor and signage solutions
16-05-2022 | 11:22:40
These new changes join the company’s existing efforts to reduce its environmental footprint across its product portfolio.
Advertising-based video on demand to reach $70 billion in 2027, report
16-05-2022 | 11:13:18
US AVOD will grow by $19 billion to $31 billion by 2027 - remaining the largest country by far.
[eMarketer] US executives spot potential risks in AI
16-05-2022 | 07:18:22
In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk.
Channel 4 and YouTube sign pioneering content and commercial partnership
13-05-2022 | 08:37:05
The new deal represents a major step in Channel 4’s digital transformation as it continues to make significant strides against its five-year Future4 strategy.
Hivestack launches research division on programmatic media activation in the metaverse
13-05-2022 | 08:20:22
Hivestack, the world's independent programmatic digital out of home (DOOH) ad tech company, has announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse.
Alchimie partners with LG Channels to bolster its footprint in Europe on the AVOD and FAST markets
13-05-2022 | 08:16:07
In the same logic as its partnership with Samsung TV Plus, several million LG Smart TV users in Germany, the UK, France, Spain and Italy now have free access to 23 channels distributed by Alchimie.
[eMarketer] Google brings back Wallet and boosts security with virtual card solution
13-05-2022 | 08:11:42
Google relaunched its Wallet app across most markets and introduced virtual cards for online shopping, per a press release.
DPG Media becomes co-owner of new streaming platform Whisper
12-05-2022 | 12:19:06
Whisper is a partnership between, among others, Dutch publishers and bookshops, linking a large network of writers, columnists, journalists, reviewers and booksellers.
Esports industry to bring in $1.4 billion In revenues in 2022, report
12-05-2022 | 12:06:57
This amount represents a 22% annual growth in the eSports industry.
[eMarketer] Spotify is the digital audio platform of choice in the US
12-05-2022 | 12:03:21
About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021.
Flemish media sector joins forces for new cross-media measurement system
11-05-2022 | 09:38:53
The new system will combine data from linear media channels, social media, media websites and apps. The new system will measure the consumption of audio, video, sites and socials on all screens for the same media user.
Podcast advertising effectiveness is soaring, survey
11-05-2022 | 09:35:41
Seventy five percent of podcast listeners were happy with the purchase they had made from podcast ads, a study from Voices has shown.
2022 Samsung TVs earn carbon reduction certification from the Carbon Trust
11-05-2022 | 09:27:50
Global TV manufacturer Samsung Electronics, has announced that its 2022 Neo QLEDs earned the ‘Reducing CO2’ certification from the Carbon Trust in recognition of its efforts to reduce its carbon footprint.
[eMarketer] TikTok to surpass YouTube in US
11-05-2022 | 08:58:07
Time spent scrolling through TikTok has been growing fast, and the app is notorious for pulling users in.
[Marketing Week] Bob Koigi: Making a case for carbon neutral advertising
10-05-2022 | 11:45:00
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
Publicis Groupe acquires e-commerce platform Profitero
10-05-2022 | 10:00:40
Profitero’s solutions provide actionable insights and product visibility to more than 4,000 brands and 70 million products on more than 700 retailer websites, in over 50 countries every day. 
Crypto exchange platform Bitvavo partners with DEPT to launch first-ever brand campaign
10-05-2022 | 09:56:21
After a pitch trajectory, DEPT won the business and started developing a new brand positioning and an introduction campaign of epic proportions as Bitvavo’s new lead agency.
Netflix to introduce ads
10-05-2022 | 09:50:05
To address the declining growth in subscribers, the company’s executives are considering an ad-supported tier to the service.
Vice Media unveils Metaverse headquarters
10-05-2022 | 09:47:37
The virtual building will be open to multiple VMG businesses including Virtue and VICE and act as a permanent residence for the group in Decentraland.
[eMarketer] 3G phaseout could speed up transition to 5G
10-05-2022 | 09:10:30
3G networks, which were introduced in 2021, took cellphones beyond voice calls and text messages and into an era of wireless data, GPS, mobile apps, and mobile messaging
Veritonic launches audio-first attribution solution to measure ad performance across apps
09-05-2022 | 11:09:06
Veritonic, the industry’s comprehensive audio research and analytics platform, has launched its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device.
Europe’s social commerce industry to reach $4.2 billion by 2028, report
09-05-2022 | 11:03:20
The growing interaction of consumers with brands on social media platforms, coupled with shopping functionalities offered by Facebook, Instagram, and TikTok, have supported the rise of social commerce in Europe
The Trade Desk adds more publishers to OpenPath initiative connecting them with advertisers
09-05-2022 | 10:57:58
Publishers including BuzzFeed, Los Angeles Times, Forbes, Mediavine and Red Ventures, whose publishing brands include Healthline Media and CNET, have now joined the initiative.
[eMarketer] Meta faces Facebook’s real-world problems
09-05-2022 | 10:53:27
After its monumental rebranding and metaverse pivot, the company formerly known as Facebook was bullish on all things VR. Its enthusiasm was contagious
[Vacancy] DPG Media is looking for a Scrum Master - Volkskrant | Trouw | Parool | Libelle
09-05-2022 | 09:14:21
DPG Media is directly looking for a Scrum Master - Volkskrant | Trouw | Parool | Libelle
[Vacancy] DPG Media is looking for a Scrummaster
09-05-2022 | 09:07:21
DPG Media is directly looking for a Scrummaster
Smartly.io joins TikTok marketing partner programme offering ad performance at scale
06-05-2022 | 08:47:27
Smartly.io is now badged as both an official Creative Partner and a Campaign Management Partner for TikTok.
Cooler Screens and Place Exchange connect brands with programmatic in-store advertising
06-05-2022 | 08:43:37
Cooler Screens, which is creating the world's largest in-store digital media, marketing, and merchandising platform, is partnering with Place Exchange, a programmatic technology platform, to reach consumers more effectively at their moment of truth.
DEPT acquires growth marketing agency 3Q Digital
05-05-2022 | 09:42:33
Together, DEPT and 3Q Digital will have 3,000 specialists that will support pver  65 languages and campaign experiences in more than 180 markets.
BWZ Media acquires London-based SaaS Lead-Generation Company Crozdesk
05-05-2022 | 09:38:39
Vancouver-based media company Black and White Zebra (BWZ), has announced the acquisition of London, UK-based SaaS lead-generation company Crozdesk, with its newly launched vendor platform SoftwareSelect.
IRI partners with TikTok to provide granular media measurement solutions for advertisers
05-05-2022 | 09:31:12
Through this partnership, IRI will incorporate TikTok's aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix.
DoubleVerify earns accreditation for independent third-party viewability reporting on YouTube
05-05-2022 | 09:27:36
YouTube is a critical channel for advertisers to reach their audiences.
InfoSum and The Trade Desk to power privacy-centric activation of advertiser first-party data
05-05-2022 | 09:23:36
The partnership and integration will bring together two companies focused on the future of privacy, security, interoperability, and open marketplaces.
[eMarketer] PayPal plans digital wallet engagement booster as growth slows
05-05-2022 | 08:58:03
The company added 2.4 million accounts to end the quarter with 429 million active users. Growth was well below the 9.8 million accounts added in Q4, when new users from its Paidy acquisition bolstered numbers.
[Marketing week] Bob Koigi: Bridging advertising skills gap
04-05-2022 | 11:34:00
With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.
Quantcast and MediaCom partner to fill skills gap and advertising talent pipeline
04-05-2022 | 09:55:38
Quantcast, a global advertising technology company, has announced a first-of-its-kind partnership with GroupM's MediaCom, whereby MediaCom guarantees qualified applicants who earn a Quantcast Academy certification an interview for open roles at MediaCom.
iO wins Belgian healthcare company La Mutualité Chrétienne’s digital pitch
04-05-2022 | 09:44:00
The full-service agency thus becomes the trusted partner with the mission to accelerate the digitalisation and the performance approach of La Mutualité Chrétienne. ​
[eMarketer] Rising podcast listenership draws advertising dollars
04-05-2022 | 09:14:52
Podcast listening is up, and advertisers are taking notice. US podcast ad spending is rising at double-digit percentage rates yearly and will top $2 billion next year and reach $3 billion by 2026.
GroupM announces next steps to accelerate innovation and simplify operations
03-05-2022 | 09:45:04
GroupM, WPP’s media investment group, has announced the latest steps in its transformation to accelerate innovation for clients and further simplify its operations.
MediaCom merges operations with Essence to become EssenceMediacom
03-05-2022 | 09:34:45
Clients will be able to leverage an expanded global organization founded by two agencies that are strategic complements.
Paramount partners with YouTube for global livestream of TOP Gun: Maverick
03-05-2022 | 09:05:07
Paramount Global has announced an exclusive partnership with YouTube to livestream the world premiere event of the Paramount Pictures theatrical release, Top Gun: Maverick.
M-net, miecom bring fiber optic internet to Altenmünster, Germany
29-04-2022 | 16:46:00
Bavaria's fiber optic provider M-net is building a fiber optic network in Altenmünster in the Augsburg district together with the regional network operator miecom-Netzservice.
Logistics startup SWVL acquires Volt Lines, enters European market
29-04-2022 | 15:54:00
Swvl Holdings, a global provider of transformative tech-enabled mass transit solutions, announced a definitive agreement to acquire Zeelo, the UK's largest smart bus platform and technology scale-up, measured by bookings.
Hivestack announces global alliance with Xandr for programmatic Digital Out of Home (DOOH)
27-04-2022 | 15:50:00
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has today announced a strategic global collaboration with Xandr, a data-enabled technology platform.
Viaccess-Orca and Google Cloud usher in cloud-native era for the TV industry
25-04-2022 | 15:40:00
Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, announced a new collaboration with Google Cloud to streamline TV and video service deployments and operations.
Vodafone Spain launches Wi-Fi 6 service to multiply Wi-Fi speed by 4 to fiber customers
25-04-2022 | 15:02:00
Vodafone Spain announced that, starting today, all its new fiber customers can access Wi-Fi 6 technology, thanks to its Vodafone Wi-Fi 6 Station router and the Super WiFi 6 service, for €9.99/month.
iO partners with UBA Academy to equip marketers with e-commerce knowledge
14-04-2022 | 09:06:39
United Brands Association (UBA) and iO have collaborated to develop the five-part video training “E-commerce in 2022” at the UBA Academy.
The global social media advertising market size to reach $262 billion by 2028, report
14-04-2022 | 09:03:16
The increasing popularity of digital advertising tools among various industries in recent years to offer information about their companies and products is accelerating the market growth.
Henkel to invest in Emerald Technology Ventures’ sustainable packaging innovation fund
14-04-2022 | 09:00:28
Emerald has longstanding experience in industrial technology and advanced materials, well-established role linking conglomerates with startups, and track record of strong returns for Limited Partners.
Vindex partners with IAB to unlock media and sponsorship value across gaming, esports, and live streaming
14-04-2022 | 08:56:07
The Vindex Intelligence Platform, will leverage the company’s vast data collection capability across the games content ecosystem, combined with a powerful insights and analytics platform to equip stakeholders with actionable measurement, growth, and engagement solutions.
Kevel Launches Ad Platform Academy to help publishers launch ads
14-04-2022 | 08:51:16
By equipping companies with both ad APIs to build their platform and the business insights needed to grow it, Kevel helps any company effectively monetize its digital properties.
Brands report a seven times return rate from advertising on Amazon, Feedvisor survey
14-04-2022 | 08:48:08
Feedvisor, the “AI-first” optimization and intelligence platform for brands and sellers on Amazon and e-marketplaces, has announced the highly anticipated results of its fourth annual brand survey.
Hearst Newspapers names Patty Michalski Senior Vice President of content strategy and innovation
13-04-2022 | 10:04:33
Hearst Newspapers has announced that Patty Michalski has been named senior vice president of content strategy and innovation.
Xandr launches Inventory Library, Deal Discovery and Activation Platform for Invest DSP
13-04-2022 | 10:01:00
 Xandr has announced the launch of Inventory Library on its Invest DSP. Inventory Library offers an innovative deal discovery and activation workflow with intuitive, visual navigation and unmatched searchability.
[eMarketer] TikTok surpasses Snapchat as the favorite app of teens
13-04-2022 | 09:34:53
TikTok has supplanted Snapchat as the favorite social media app of US teens, with Facebook and Twitter lingering far behind, according to Piper Sandler’s “Taking Stock With Teens” survey.
DEPT unites its teams under one brand
12-04-2022 | 10:02:33
Global digital agency DEPT® has unified its brand across all of its teams. Co-branding in Europe are world-renowned design agency Studio Dumbar, factor-a the agency for Amazon vendors and sellers, marketing technology agency Byte, and creative automation agency Feed.
[eMarketer] How retail can drive adoption of augmented reality
12-04-2022 | 09:23:00
Only 3% of US adults used AR regularly while shopping, although another 10% used it occasionally, according to a February 2022 Insider Intelligence survey conducted by Bizrate Insights.
Dentsu International continues its accelerated path to Net Zero with Salesforce Net Zero Cloud implementation
11-04-2022 | 08:53:21
This follows dentsu’s lead in becoming one of the first companies in the world to have its net zero target approved under the new Science Based Target initiative’s Net Zero Standard.  
Finixio launches new products in Balkan, German and Japanese markets
07-04-2022 | 11:57:00
UK-based Finixio has successfully launched new products targeting the Balkan, German and Japanese markets.
VIZIO introduces jump ads to connect linear TV with streaming
01-04-2022 | 14:42:40
Jump Ads give participating programmers and brands the ability to present an interactive overlay at the conclusion of linear TV programs, directing viewers into a supporting app on VIZIO’s operating system to continue their viewing experience.
Ad-Lib.io accepted into Google Ads Creative Partner Program
01-04-2022 | 14:34:28
The Google program identifies a select group of trusted creative partners to help clients manage and up-level their creatives with end-to-end services, from design to reporting.
Global cloud advertising market size to reach $7.2 billion by 2027, report
01-04-2022 | 14:27:55
Cloud advertising solutions lay down the foundation for virtual advertising platforms on online and social media platforms for the effective advertisement of brands & services.
Global adtech company The Trade Desk appoints Naseem Tuffaha as Chief Growth Officer
01-04-2022 | 14:24:14
 In this newly created role, Tuffaha will be responsible for scaling operations and growth initiatives across the company, including long-term workforce expansion and scaling the company’s global presence.
Nowergian company Skogluft selects iO to introduce the brand to the Dutch and European market
31-03-2022 | 09:15:00
iO is working for Skogluft. The Norwegian company that makes plant walls intended for use in homes and / or offices. iO was asked to help Skogluft with the brand’s introduction to the Dutch market, and then into more European countries in the future.
Smartly.io powers social advertising capabilities for retailers
31-03-2022 | 09:03:45
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced enhanced advertising automation capabilities for retailers and big-box brands.
[eMarketer] Sony’s new video game subscription service takes on Microsoft’s Xbox Game Pass
31-03-2022 | 08:32:58
It will combine its existing PlayStation Plus and PlayStation Now subscription services into a single PlayStation Plus subscription service, which will be offered in three tiers.
Klarna appoints MediaCom as global media agency of record
30-03-2022 | 12:38:10
The agency’s remit excludes North America, where Havas Media Group won the retained account last December.
[eMarketer] Apple could launch a subscription for its iPhones this year
30-03-2022 | 12:03:00
The move could also help reverse weakening consumer demand and encourage shoppers to buy directly from Apple instead of through their mobile carriers or other third-party retailers, maximizing the company’s profits.
The Trade Desk launches certified service partner programme for SMEs
28-03-2022 | 08:32:00
This program expands self-service access to The Trade Desk’s demand-side platform, as client demand for data-driven advertising continues to rise.
DoubleVerify exposes a global fraud scheme targeting advertisers
28-03-2022 | 07:51:00
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the discovery of “ViperBot,” a sophisticated advertising fraud scheme that attempts to steal over $8 million each month in ad spend across two of the industry’s most in-demand channels: connected television (CTV) and mobile video.
SAP, Unilever pilot blockchain technology supporting deforestation-free palm oil
25-03-2022 | 08:02:52
SAP and Unilever have announced a pilot of the GreenToken by SAP solution to further increase traceability and transparency in Unilever’s global palm oil supply chain.
European digital publisher Axel Springer selects Outbrain to power its sponsored content recommendations
25-03-2022 | 07:58:48
Outbrain Inc., a recommendation technology company, has announced it had been selected by Axel Springer, Europe’s digital publisher, to power its sponsored content recommendations – placing it among Outbrain’s top ten publisher partners.
Cirrus Streaming launches new interactive streaming app for broadcasters worldwide
25-03-2022 | 07:48:35
Cirrus Streaming provides the live streaming app to broadcasters free of charge, allowing them to offer their listeners a dedicated listening experience through the iOS and Android-friendly app.
[eMarketer] Cryptocurrency is most popular among higher earners
25-03-2022 | 07:42:12
Gender plays a role as well—half of millennial men hold these digital currencies, while only one-fifth of women in that age group do so.
Outbrain expands partnership with Japan’s Sankei Digital in multiyear deal
24-03-2022 | 07:40:44
Outbrain Inc. a recommendation technology company, has announced its expanded partnership with Sankei Digital, one of the largest digital publishers in Japan.
605 to deliver advanced audiences in collaboration with Xandr
24-03-2022 | 07:29:15
As the industry shifts away from traditional guarantees based on age and gender demographic ratings, Advanced Audiences will allow advertisers to define television audiences with greater precision using first- or third-party data.
Streaming adoption grows in Europe despite quality and advertising challenges, Conviva report
24-03-2022 | 07:25:23
While Europe as a whole experienced a 20% increase in streaming viewership, Southern and Western Europe saw roughly double that growth with 44% and 34%, respectively.
Outbrain expands partnership with Microsoft to boost business outcomes for media owners and advertisers
23-03-2022 | 15:20:27
Outbrain Inc. a web recommendation platform has announced the expansion of its global partnership with Microsoft utilizing Microsoft Azure and encompassing business, technology and services.
Intercontinental Exchange unveils multi-faceted global brand and ad campaign
23-03-2022 | 15:08:24
Elements of the campaign include contributions from a cast of influencers from varied walks of life, united around the powerful idea of making connections
[Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict
22-03-2022 | 11:15:00
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.
Mediahuis Ventures invests in edtech platform Perlego
18-03-2022 | 06:41:29
University students’ outcomes are tightly linked to access to course content, but the current model for acquiring quality educational material does not work for them or for publishers.
AudioValley targets growing gaming market with Targetplay
18-03-2022 | 06:40:09
AudioValley, an international specialist in B2B solutions in digital audio, has unveiled Targetplay, a new division within its Targetspot business unit that will focus on the fast-growing market for audio advertising in video games and apps.
Xandr partners with LiveIntent to bring new data and identity offerings to the market
17-03-2022 | 07:06:36
Xandr and LiveIntent have announced that the companies are extending their relationship by bringing new data and identity offerings to market.
Netflix's annual operating margin expected to fall to 19 per cent in 2022 on post-pandemic effects, report
17-03-2022 | 06:44:00
In 2020, Netflix recorded 36 million new subscribers following the global pandemic. With most of the world staying indoors and working from home, it’s no surprise that the American streaming and production company grew by bounds. 
[eMarketer] Consumers, legislators, and courts seek greater protections for children on social media
17-03-2022 | 06:37:48
Social media platforms such as TikTok, Facebook, and Instagram are at an inflection point where going after the youngest users may no longer be tenable.
Yieldmo announces new global publisher partnerships and expands European presence with senior hires
16-03-2022 | 08:17:39
The latest publisher wins further highlight the strong supply of premium direct publisher inventory that Yieldmo has in its global Smart Exchange
Demandbase partners with World Wide Web Consortium to help shape the future of privacy and advertising
16-03-2022 | 08:17:30
As the only Account-Based Experience (ABX) member, Demandbase will be part of the working group and standards organization, Demandbase will take part in helping to define the protocols and guidelines that ensure the long-term growth of the web.
AT&T lays out growth strategy following pending close of WarnerMedia transaction
16-03-2022 | 08:17:21
AT&T is laying out its updated strategy and financial outlook for the company moving forward. This includes detailed operational and financial expectations through 2023.
[eMarketer] Twitter adds in-app storefront and expanded product display for brands
16-03-2022 | 06:09:58
Twitter Shops is an expansion of the company’s existing Shops Module, which lets brands highlight up to five products on their business profile.
Sony Pictures Television to acquire controlling stake in Industrial Media
15-03-2022 | 07:46:00
Sony Pictures Television, SPT, a division of Sony Pictures Entertainment (SPE), has announced an agreement has been signed to acquire Industrial Media, one of the foremost independent nonfiction production companies.
[eMarketer] Meta finds a fitness pipeline in the Apple ecosystem 
15-03-2022 | 07:30:00
The metaverse will finally meet Apple’s walled garden when Oculus Quest 2 headset users receive an update that lets them send their workout data to Apple’s Health app.
Equifax and Team Velocity partner to drive innovative marketing solutions for auto dealers
14-03-2022 | 07:56:39
Equifax and Team Velocity Marketing, a Data Driven Holdings company (DDH), have partnered to deliver an innovative new subscription marketing service for automotive dealers through Team Velocity's recently launched Qualified Customer offering.
[eMarketer] EU, UK to investigate Google and Meta for ad tech antitrust violation
14-03-2022 | 07:31:07
According to eMarketer, the EU has led a global wave of regulation and penalties against Big Tech companies, with search and ad technologies coming under especially severe scrutiny, making this investigation the latest in a series of fines, legal challenges, and penalties that have plagued Big Tech in Europe.
Beata Magdziarz appointed Chief Digital Officer of Havas Media Group
11-03-2022 | 08:06:29
Her main areas of focus include enhancing the efficiency of processes and sales. She was recently in charge of e-commerce and performance-related activities at T-Mobile.
Bloomberg partners with Google Cloud to allow customers access market data feed in real time
11-03-2022 | 07:59:36
Bloomberg is the only financial data provider to enable cloud-native access to tick-for-tick data. B-PIPE offers global real-time access to comprehensive, consolidated market data with industry-leading data normalization and intelligence.
Laura Franses appointed ITV’s first Director of Content Partnerships
11-03-2022 | 07:56:14
Laura will lead the strategy of identifying and securing strategic content partnerships for ITVX, to support ITV’s ambitions to supercharge its presence in streaming.
Baidu Global’s AI-Integrated Marketing Platform MediaGo to include new offerings powered by Xandr
10-03-2022 | 07:47:32
Baidu Global has announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. 
Xandr and Scibids partner to offer customizable, independent AI to paid digital media buyers
09-03-2022 | 07:52:05
The result is a frictionless experience for buyers who are able to activate Scibids’ customizable, privacy-centric, and highly performant ad decisioning.
Castellan appoints  Adam Ozmer to lead global marketing strategy
09-03-2022 | 07:44:42
Castellan Solutions, the largest, global provider of resilience management solutions, has announced the appointment of Adam Ozmer as its new Chief Marketing Officer.
[eMarketer] Streaming services are rapidly branching out and bundling up
09-03-2022 | 07:36:13
Disney is reportedly considering a cheaper, ad-supported subscription tier for Disney+, per The Information.
Visa names Frank Cooper III Global Chief Marketing Officer
08-03-2022 | 08:43:45
Mr. Cooper will also serve as a member of the company’s Executive Committee and report to Chairman and Chief Executive Officer (CEO), Al Kelly.
Limelight to acquire Yahoo’s content delivery platform Edgecast
08-03-2022 | 08:31:55
 Edgecast is a business unit of Yahoo, which is owned by funds managed by affiliates of Apollo (the “Apollo Funds”) and Verizon Communications.
[Vacancy] ViacomCBS is looking for a Fulltime Images Coordinator
04-03-2022 | 08:58:00
ViacomCBS is directly looking for a Fulltime Images Coordinator
Dept launches its metaverse practice
04-03-2022 | 07:59:18
Dept is currently working with several global brands from fashion, entertainment and commerce, and will be launching a number of new projects ranging from immersive experiences to NFT marketplaces in the coming weeks.
Omnicom acquires TA Digital to expand global digital transformation capabilities
04-03-2022 | 07:55:33
Omnicom Group Inc. has announced the acquisition of TA Digital as part of its efforts to further expand its digital transformation, content management, commerce and customer experience capabilities.
DoubleVerify earns MRC accreditation across its suite of programmatic targeting services
04-03-2022 | 07:51:54
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that it has been granted accreditation by the Media Rating Council (MRC) across its suite of programmatic targeting services.
Nielsen and Cox Media Group reach multi-year agreement for TV and audio measurement services
04-03-2022 | 07:42:44
With this agreement, Cox Media Group stations will continue to utilize a comprehensive suite of Nielsen measurement services to demonstrate audience value to advertisers.
[eMarketer] How content creators expand their influence beyond social media
04-03-2022 | 07:25:00
For many content creators, Instagram isn’t everything. In the US, 41.0% of creators run websites or blogs to reach their audiences outside of social media.
[Marketing Report] Bob Koigi: The rise and rise of mobile advertising
03-03-2022 | 10:15:00
That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.
Targetspot launches a new division dedicated to audio advertising innovation within Gaming and In-App environments
03-03-2022 | 07:30:27
Targetspot recently announced the launch of Targetplay, the new Gaming, In-App and innovation division within Targetspot.
IAB Tech Lab releases Seller Defined Audiences targeting publishers and data providers
03-03-2022 | 07:26:49
The SDA specification allows publishers, DMPs and data providers to scale first-party data responsibly and reliably without data leakage or reliance on deprecated IDs and/or new, untested technologies.
RTL Group combines businesses to create an international advertising sales champion
02-03-2022 | 08:20:38
RTL Group has announced its decision to combine its fully-owned businesses RTL AdConnect, G+J iMS and the media division of Smartclip to create an international advertising sales champion.
Share of digital mobile ad spend expected to reach 70 per cent by 2026, report
02-03-2022 | 07:56:02
According to figures presented by StockApps.com, the share of mobile in digital ad spending is expected to grow up to 70% in 2026. In 2021, the percentage of mobile ad spending was 60%.
Dept partners with ProjectTogether to support its Farm-Food-Climate Challenge
01-03-2022 | 08:34:00
Dept, a certified B Corporation, is supporting the organisation on a pro-bono basis, creating and  developing its visual identity and website.
IAB UK appoints Chloe Nicholls as head of Ad Tech
01-03-2022 | 08:30:29
Nicholls most recently worked at Mediahub (IPG) and Dentsu where she was focused on future-proofing clients’ ad tech stacks and reworking measurement and targeting frameworks.
Meta launches Facebook reels globally
01-03-2022 | 08:27:50
Facebook Reels, which is part of Meta’s response to the threat of TikTok, allows creators to share short-form video content on Facebook or cross-post Reels from Instagram to help them reach a broader audience.
Nielsen and Experian expand agreement to enhance identity demographics
01-03-2022 | 08:25:58
 Experian marketing data assets will enhance the Nielsen Identity System by providing persistent IDs for open web measurement, increasing coverage and interoperability by supporting audience measurement across screens and devices that are consistent and comparable.
 Clinch launches new SaaS Platform bringing power and efficiency to agencies and advertisers
28-02-2022 | 15:50:28
By unifying campaign management in one end-to-end platform -- from strategy to media planning, creative to trafficking, with mid- and post-campaign analytics -- all stakeholders can work easily together, solving for the fragmentation in the current process.
GroupM introduces premium marketplace to power a new era of responsible investment
25-02-2022 | 08:27:17
GroupM, WPP’s media investment group, has announced the introduction of GroupM Premium Marketplace, a unified programmatic marketplace that will increase media buying transparency and efficiency.
Logitech scales use of recycled plastic in products
25-02-2022 | 08:24:54
Logitech’s Creativity and Productivity portfolio, the company’s largest product portfolio, uses PCR at scale with 65% of all mice and keyboard units now including PCR plastic, surpassing its 50% commitment made in 2020.
DoubleVerify and Comscore partner to develop cross-platform audience and verification measurement solution
25-02-2022 | 08:14:34
With this partnership, DV and Comscore will work jointly to power a new measurement solution that combines data from the DV Authentic Ad.
Global digital advertising market to reach $1 billion by 2031, report
25-02-2022 | 08:10:35
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view.
[eMarketer] YouTube is the number one US app for shorter videos
25-02-2022 | 07:47:33
Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long
Havas Group acquires UK digital agency Inviqav
24-02-2022 | 14:13:26
The company, which comprises more than 150 employees across eight offices, will be integrated into Havas Creative’s dedicated customer experience network.
Dutch cloud-based media MwareTV partners with Irdeto for advanced content protection
24-02-2022 | 14:09:50
The partnership allows Irdeto Control, the widely recognised and market leading DRM solution, to be seamlessly integrated into MwareTV's IPTV/OTT distribution platform.
Nielsen and The Trade Desk unveil new strategic data measurement partnership for the open internet in Europe
24-02-2022 | 14:03:23
The Trade Desk will help fuel Nielsen’s demographic data starting with France, Italy and the United Kingdom. Japan, Australia and Germany will launch on April 1.
Outbrain unveils an AI based campaign optimization tool built for a cookieless world
23-02-2022 | 08:26:04
The new solution automatically optimizes ad creative serving and adjusts cost-per-click bidding by analyzing data from the advertiser website analytics system.
Yahoo launches ID-less audience solution for web
23-02-2022 | 08:16:55
 In combination with Yahoo’s cookieless identity solution, Yahoo ConnectID, Next-Gen Solutions for web is the first to market solution of its kind - designed to support the future of identity.
Over 35per cent of consumers have never heard of the Metaverse, Gartner marketing survey
23-02-2022 | 08:13:44
The survey finds that 58% of respondents have either heard of the metaverse but do not know what it means, or think they understand the metaverse but would struggle to explain it to someone else.
Havas Group opens first virtual village in the Metaverse
22-02-2022 | 08:07:15
Using rich programming, exclusive content, connected animation and gamification, the Group will organise conferences, events, concerts, product launches and more.
ViacomCBS unveils new company name, global content slate and expansion plans for Paramount+
22-02-2022 | 08:04:00
ViacomCBS has announced that the global media company will become Paramount Global (referred to as "Paramount") bringing together its leading portfolio of premium entertainment properties under a new parent company name.
Google announces privacy sandbox for Android
22-02-2022 | 07:47:42
Google’s existing Privacy Sandbox initiatives only included the Chrome ecosystem. With this latest announcement Google is extending this to the Android ecosystem.
Walgreens Advertising Group announces launch of self-serve programmatic solutions
22-02-2022 | 07:45:27
The new self-serve programmatic solution will offer the ability to target consumers by applying audiences based on Walgreens first-party data to campaigns run on each advertiser’s preferred demand-side platform.
CIM announces support for CMA campaign to tackle online fraud
18-02-2022 | 09:10:11
Research commissioned by the CMA revealed that 71% of people shopping online had encountered these tactics.
PRCA launches study to explore what’s next in Digital PR
18-02-2022 | 09:07:13
The Public Relations and Communications Association (PRCA) has launched its ninth annual 2022 Digital PR Report examining the growth of digital PR and communications across all sectors.
TEGNA and Mediacom Communications reach new retransmission consent agreement
18-02-2022 | 09:05:09
All TEGNA stations will return to impacted Mediacom homes as soon as possible.
[Marketing Week] Bob Koigi: Emerging advertising threats
17-02-2022 | 11:45:29
Depreciation of third-party cookies/IDs, across-media addressability constraints and innovations are impacting advertising measurement, bots and fake users are emerging as the newest and greatest threats to the advertising industry.
[Interview] Brian Hirman: iO has scaled but is very flexible and locally present
17-02-2022 | 10:34:00
Ahead of the announcement of the Advertising Agency50 on March 9, 2022, Marketing Report is publishing a series of interviews with nominees. Today we speak with Brian Hirman, Director of M&A at iO.
Outbrain appoints Paul Knegten as new Chief Marketing Officer
16-02-2022 | 07:12:15
Knegten will lead Outbrain’s global marketing initiatives and will be instrumental in promoting Outbrain’s global brand.
AdLarge and Nielsen renew multi-year agreement for network audio measurement
16-02-2022 | 07:09:20
With this agreement, AdLarge continues its participation in RADAR®, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
1XL chooses Outbrain as its exclusive recommendation tech partner in multi-year deal
15-02-2022 | 17:06:34
Outbrain Inc. a recommendation platform for the open web, has announced a new, multi-year deal with 1XL, the UK’s largest source of premium digital news media audiences as well as display inventory.
IAB Tech Lab launches PETs Working Group to support sustainable privacy solutions
15-02-2022 | 16:42:55
PETs are sophisticated technologies currently used within the insurance and financial industries to maximise data security and minimise the use of personal data.
Orange Belgium opens 5G to all its postpaid customers
11-02-2022 | 09:42:30
Every eligible postpaid customer, including those of its b-brand hey! will be able to discover a much faster network experience, at no additional cost.
[eMarketer] Digital brokers expand offerings to revive retail investor buzz
11-02-2022 | 09:30:50
Feeling the squeeze from dwindling retail investor activity, digital brokers are branching out to keep customers engaged.
Lightspeed announces direct selling and advertising on TikTok via Ecwid
08-02-2022 | 07:25:37
Lightspeed Commerce Inc., a commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, has announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok.
Global location based advertising (LBA) market to reach $133 billion by 2026, report
08-02-2022 | 07:22:24
Growth in the global market is propelled by rapid digitization across various industry verticals, increasing dependence of marketers on consumer data, along with rising penetration of GPS-enabled mobile devices and the internet.
Brand New Galaxy Amsterdam appoints Katarzyna van Hall as the new Managing Director
08-02-2022 | 07:18:40
Katarzyna (Kasia) van Hall is an industry-recognized professional with over twenty years of experience in marketing and advertising.
New report reveals commercial media usage similarities across generations
07-02-2022 | 10:15:00
According to the report, this convergence is driven by the fact that 16-34s appear to have reached peak digital penetration and patterns of consumption are levelling out.
[eMarketer] Chinese big tech takes lead in metaverse technologies with AR/VR patents
07-02-2022 | 10:00:00
Chinese monoliths Tencent and Baidu led the world in VR and AR patent applications in 2020 and 2021.
Connected TV fraud schemes could cost publishers over $144 million annually, report
04-02-2022 | 08:32:36
Over the last year, DoubleVerify, DV,  has uncovered multiple majorConnected TV,  CTV, fraud schemes that had the potential to cost CTV publishers over $144 million annually, at an average of $20 CPM across CTV.
Vodafone Business and RingCentral bring flexible cloud communications solutions to organizations across Europe
04-02-2022 | 08:30:02
Vodafone Business UC with RingCentral will be rolled out in the UK, Germany, Hong Kong, Italy, Portugal, Singapore, Spain, and Sweden.
Media.Monks appoints Martine Lemans and Pierre Nelwan as Managing Directors
03-02-2022 | 17:19:54
Pierre Nelwan and Martine Lemans have been appointed as Managing Directors of Media.Monks' global core hub, where creation and technology come together for digital production.
WPP and Instacart partner to accelerate online grocery advertising for CPG brands
03-02-2022 | 08:28:52
The first of its kind partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform.
Webfleet Solutions strengthens position in the telematics market with product innovations and sustainable solutions
03-02-2022 | 08:11:03
With a focus on innovative partnerships and sustainability, it introduced a range of new products that power the digital transformation of the transport and fleet sector.
European Investment Bank enters into a €100 million loan deal with the DPG Media Group to digitize media platforms
02-02-2022 | 07:46:00
The agreement is part of a major investment project to the tune of EUR 244m by the DPG Media Group. The loan will be used to finance the development of DPG’s digital media platforms in Belgium and the Netherlands.
Mediaplus Group creates Board of seven members to execute strategy
02-02-2022 | 07:42:33
The agency is growing and with it the different areas of responsibility. In future, the new Mediaplus Board will be responsible for the core strategy and groundbreaking decisions of the entire agency group.
Belgian PR agency Evoke expands expertise with new recruitments
02-02-2022 | 07:35:15
The team of the Brussels communication specialist in tech, transport and logistics is now nine heads strong, more than doubling in one year, definitively cementing its place in the Belgian PR landscape.
Sony Interactive Entertainment to acquire videogame developer Bungie
02-02-2022 | 07:17:52
The total consideration of this transaction is $3.6 billion, inclusive of purchase price and committed employee incentives.
Google to replace FLoC with new Topics API
01-02-2022 | 07:59:53
Google is replacing the Federated Learning of Cohorts (FLoC), its original cookie alternative, with a new proposed alternative Topics API.
Global advertising agencies market to reach $553 billion in 2026, report
28-01-2022 | 08:32:00
Major players in the advertising agencies market are Caveni Digital Solutions, Socialiency Advertising, Tegra, BrandBurp Digital, Plan Z, Titan SEO Group, Breakneck Creative, Thevisiontech, Dentsu Inc., WPP PLC and Omnicom Group Inc.
LG Ads Solutions introduces suite of guaranteed outcome-based media offerings with third-party validation
28-01-2022 | 08:29:37
Campaigns can be guaranteed across both connected TV ads or through cross-screen targeting on mobile devices and the web.
Dept secures global Amazon Web Services partner status
27-01-2022 | 08:08:34
Dept has secured a global Select Consulting Partnership with AWS (Amazon Web Services), establishing its position to help clients accelerate their journey onto the cloud.
Rajiv Pant named Chief Technology and Product Officer of Hearst Magazines and CDS Global
27-01-2022 | 07:58:30
Hearst Magazines has announced that Rajiv Pant has been named general manager of technology platforms and chief technology and product officer, overseeing technology and product development for Hearst Magazines, Hearst Autos and CDS Global.
TikTok named world's fastest growing brand by Brand Finance Global 500 2022 report
26-01-2022 | 07:40:47
Tripling in brand value over the past year, TikTok has been named the world's fastest-growing brand by a new report.
Gather launches tool to eliminate digital ads from the internet
26-01-2022 | 07:19:57
Gather Online was originally launched in April 2021 to a limited number of publishers in order to uncover any unforeseen issues and improve overall user experience.
Diederik Breijer, LiveWall, Wave 100%EMAIL, 100%driven and Standard Investment launch United Playgrounds
25-01-2022 | 12:11:07
United Playgrounds positions itself as a Digital Solutions Group – it conceives, designs and builds end-to-end digital products, services, business solutions and data-driven marketing campaigns.
[Marketing Week] Bob Koigi: Gen Z and Millennial social media users power global social commerce industry
25-01-2022 | 10:14:56
This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.
Microsoft buys video gaming company Activision Blizzard for $68.7 billion
25-01-2022 | 07:31:36
The deal is valued at $68.7bn and will make Microsoft the third biggest gaming company behind Tencent and Sony once it closes.
Yieldmo expands into UK market with new senior appointment
25-01-2022 | 07:09:31
Stephen will spearhead developing and executing the company’s local strategy, as well as acquiring new clients. The move signals the company’s commitment to international expansion, especially in the UK market.
[eMarketer] Google invests in a blockchain unit, looks to partner on crypto
25-01-2022 | 06:46:00
Google is creating a new unit dedicated to “blockchain and other next-gen distributed computing and data storage technologies," according to a leaked email obtained by Bloomberg.
NBCUniversal partners with RTL AdConnect to offer new opportunities for global marketers
20-01-2022 | 08:05:18
This bilateral, international partnership will open up new advertising opportunities for marketers across the US, Europe and Asia.
[Marketing Week] Bob Koigi: Emerging technologies inspire new content marketing trends
19-01-2022 | 15:24:03
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.
Dentsu partners with Microsoft to launch Cloud Studio
19-01-2022 | 08:15:48
Dentsu International, has announced the next generation of studio production in the cloud with the launch of dentsu Cloud Studio.
Video Solutions company AG diversifies its Advertising Video-On-Demand, FAST strategy with Amagi
19-01-2022 | 07:59:00
Headquartered in Switzerland, Video Solutions AG runs AVOD platforms Watch4 and W4Free, which are top movie and TV series destinations for advertisers to reach targeted audience sectors in Germany, Switzerland and Austria and the UK, respectively.
Content marketing market to grow by $418 billion from 2020 to 2025, Technavio report
19-01-2022 | 07:54:36
The use of AI with social media management software is one of the major trends supporting the content marketing market.
ViacomCBS partners with CommScope to lead industry content distribution migration from Satellite to CDN IP
18-01-2022 | 07:28:00
 The migration represents the first ViacomCBS services to be fully transitioned from satellite to CDN IP—leveraging existing CDN IP infrastructure for service distribution to CBS broadcast stations, DABL affiliates, and Showtime MVPDs throughout their US footprint instead of traditional satellite delivery.
Mobile advertising platform LoopMe announces investment from Mayfair Equity Partners to accelerate global growth
18-01-2022 | 07:12:49
LoopMe , a brand-focused mobile advertising platform, has announced Mayfair Equity Partners , a tech and consumer growth investor, as its new investment partner.
Kantar acquires MindIT Artificial Intelligence to advance vision for consumer goods revenue management solutions
18-01-2022 | 07:09:01
Kantar, the global data-driven analytics and brand consulting company, has announced the acquisition of all software intellectual property (IP) and the development team from MindIT, the Bologna, Italy-based artificial intelligence (AI) company.
[eMarketer] Google buys its current UK office for $1 billion as big tech continues to amass real estate
18-01-2022 | 06:41:16
Despite extended lockdowns and pandemic-related delays to return to work, Google is doubling down on amassing real estate by purchasing some of its UK offices for $1 billion.
Estrella Media signs multi-year agreement with Nielsen for local TV measurement
14-01-2022 | 07:39:23
With NLTV, Estrella will have the capability to analyze household and persons-level data in custom geographies that align with an advertiser’s customer base using a wide range of demographic analysis.
TV measurement and analytics firm 605 and Deloitte Digital partner to develop 605 EXCHAN6E
14-01-2022 | 07:30:46
The independent media trading currency offers an alternative designed to underpin advertising transactions between partners on the buy-side and the sell-side.
Outbrain partners with Vivo to provide recommendations across browser newsfeeds
13-01-2022 | 08:06:48
Outbrain, a recommendation platform for the open web, has announced an agreement with Vivo, a product-driven, global technology company, to power Vivo’s browser newsfeed with native content.
Dept acquires US data company Raybeam
13-01-2022 | 08:02:43
Data science and software engineering agency Raybeam has joined Dept, one of the fastest-growing digital agencies in the world.
Media. Monks merges with data company 4Mile Analytics
13-01-2022 | 07:58:40
S 4Capital plc, the tech-led, new era digital advertising and marketing services company, has announced a combination between 4 Mile Analytics and Media.Monks, which significantly expands the capabilities of its Data&digital media practice.
Nokia joins RE100 as part of target to move to 100% renewable electricity by 2025
13-01-2022 | 07:55:05
Nokia has announced that it has joined RE100, a global initiative led by the Climate Group in partnership with CDP, which brings together the world’s most influential businesses committed to 100% renewable electricity. 
Publicis Groupe acquires European independent software engineering company Tremend
12-01-2022 | 07:03:35
Publicis Groupe has acquired Tremend, one of the fastest-growing and largest independent software engineering companies in Central and Eastern Europe.
Jaguar Land Rover selects automotive digital marketing company Sincro as website and advertising provider
12-01-2022 | 07:03:31
Sincro's third-generation twin AI improves dealer performance by helping automotive retailers turn inventory faster by providing relevant luxury experiences to in-market automotive shoppers in real time.
Vendasta acquires search, display and social advertising technology company MatchCraft
12-01-2022 | 07:03:21
Vendasta has announced the acquisition of MatchCraft from Advance Local. MatchCraft is a global software company specializing in search, display, and social media advertising solutions for digital marketing agencies.
51% of marketers dedicate half or more of marketing budgets to social media ads, report
12-01-2022 | 06:58:00
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced new research outlining how changes resulting from the global pandemic will impact ad spend and strategies on social media platforms in 2022.
[eMarketer] Apple App Store devevelpers earned $60 billion in 2021 despite growing antitrust scrutiny
12-01-2022 | 06:15:27
Apple reported that it has paid out more than $260 billion to app developers since its App Store opened in 2008. Apple’s developers were paid at least $60 billion in 2021.
T-Mobile acquires rideshare advertising network, Octopus Interactive
11-01-2022 | 13:21:50
This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers.
Samsung Electronics unveils ‘Together for Tomorrow’ vision to build a more sustainable and connected future
07-01-2022 | 07:11:24
The company’s “Together for tomorrow” vision is one that empowers everyone to create positive change and drives collaborations that address some of the planet’s most pressing challenges.
Marin Software announces Amazon DSP Integration to expand Amazon Advertising Solutions
07-01-2022 | 07:08:08
Marin Software, a provider of digital marketing software for performance-driven advertisers and agencies, has announced an integration with Amazon Ads' demand-side platform (DSP).
[eMarketer] Health systems will turbocharge their AI strategies in 2022
07-01-2022 | 06:29:26
AI’s ability to assist clinical diagnostics and absolve burnt out healthcare workforces of admin tasks has health execs ready to kick their AI investments into high gear.
Smartly.io acquires Ad-Lib.io to expand creative technology across channels
06-01-2022 | 08:26:54
Smartly.io, the social advertising SaaS platform for creative and performance marketers, has announced the acquisition of Ad-Lib.io, the next-generation creative optimization platform.
Data and tech company Numerator acquires HatchTank, adding mobile qualitative survey capabilities
06-01-2022 | 08:10:40
Numerator, a data and tech company serving the market research space, has acquired HatchTank, a tech-enabled mobile qualitative survey company.
The global in-game advertising market to reach $13.9 million by 2028, report
06-01-2022 | 08:03:47
The key factor fueling the growth of the global in-game advertising market is a significant rise in the adoption of mobile games across the globe.
[eMarketer] In 2022, fintechs brace for trends that will make or break them
05-01-2022 | 08:55:00
Fintech startups attracted a record number of users and funds in 2021, marking a turning point for fintech.
AppLovin acquires Twitter’s MoPub business for $1.05 billion
05-01-2022 | 08:36:15
AppLovin Corporation, a marketing software company, has announced it has completed the acquisition of Twitter, Inc.’s MoPub business for $1.05 billion in cash.
Force4 Technology Communications launches B2B tech PR and Marketing Communications agency
05-01-2022 | 08:27:10
Force4 Technology Communications, LLC has announced its launch as a trusted and innovative provider of public relations and marketing communications services for B2B high tech companies.
[Column] Rémon Bloemberg: The Bounce Rate Bible
04-01-2022 | 13:03:00
But, how does knowing about the high bounce rate help you? Further complicating matters, each page has its own bounce rate.
Sixty percent of global consumers are frustrated with navigating content on streaming video services, Accenture report
04-01-2022 | 08:13:44
Three-in-five subscribers to multiple streaming services expressed frustration with their viewing experiences, according to a new report from Accenture.
Logitech recognized for leadership on Dow Jones Sustainability Europe Index
04-01-2022 | 08:02:53
Logitech’s performance resulted in a 36% overall improvement on the Corporate Sustainability Assessment (CSA), with the company scoring 60 out of 100 this year (Score date: Nov. 12, 2021), compared to 44 out of 100 last year.
Boiron appoints Havas Media Group as its multimedia partner in 13 European countries
03-01-2022 | 07:08:51
Following six months of competitive pitching, Boiron has named Havas Media Group as its multimedia partner in France and 12 other European countries.


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