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11-09-2020 18:52:00 | Door: Administrator | Hits: 11529693 | Tags:

MiQ acquires UK-based privacy-first audience platform for publishers AirGrid

11-11-2022 | 13:12:23

Powered by edge computing, AirGrid adds critical publisher-focused technology capabilities and proprietary data to MiQ’s extensive solution suite, accelerating its leadership in shaping the cookieless future for clients.

Advania acquires CLOUDIO to broadens its offering in Denmark

02-11-2022 | 14:25:00

To further broaden its offering in Denmark, Advania has acquired the IT infrastructure, storage and backup specialist CLOUDIO. Advania will continue to build the highest level of IT-services to help customers on their digital journey.

Mediahuis acquires Irish online comparison platform Switcher.ie

02-11-2022 | 13:45:00

European media group Mediahuis has invested in the Irish online comparison market with the acquisition of Switcher.ie, a price comparison site for energy, telecom, loans and mortgages.

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IAS enhances YouTube brand safety and suitability measurement offering

Integral Ad Science, a global player in digital media quality, has announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.

L'Oréal is the world’s most valuable cosmetics brand valued at $12 billion, survey

As one of the world’s most popular and well-known cosmetics brands, L’Oréal operates in over 150 countries and has a global portfolio of over 30 brands.

Kantar launches brand performance tracker with real-time insights and forecasts

Kantar, the world’s marketing data and analytics company, has announced the launch of Kantar BrandNowTM, an always-on brand performance tracker.

AI sector to become a trillion-dollar market in the next 5 years, report

With artificial intelligence (AI) emerging as a game-changing technology with the potential to revolutionize virtually every industry, the issue of trust in related systems has become increasingly important.

Havas Media Group launches activation division

This new division will bring together Data, Analytics & Martech and Investment disciplines in NA into one collaborative and integrated team.

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[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings

01-02-2023 | 12:00:00

Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.

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