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Havas Media selects FreeWheel as preferred supply-side platform partner for premium video
03-02-2023 | 08:53:51
Havas Media Group (HMG) North America has announced that it has selected FreeWheel, a global technology platform for the television advertising industry, as a preferred supply-side platform (SSP) partner for premium video inventory.
Increasing consumer spending drives growth of the global advertising agencies industry, report
03-02-2023 | 08:43:40
Increasing consumer spending and growing global economic activity have caused demand from downstream industries to increase during the period.
WPP set to unveil Guangzhou Campus
02-02-2023 | 14:32:19
WPP, the creative transformation company, will this month officially open its new Guangzhou Campus – a creative hub that brings together over 500 people across multiple WPP agencies.
mc R&D GmbH and Hivestack partner for programmatic digital out of home advertising
01-02-2023 | 14:01:50
As a result of the partnership, mcrud's 5,800 screens in 2,000 public transport vehicles (subway, bus, streetcar) can now be bought programmatically via Hivestack's Supply Side Platform (SSP).
Amazon Publisher Direct and Paramount Advertising to offer advertisers access to premium video inventory
01-02-2023 | 13:55:52
Advertisers using Amazon DSP can programmatically reach exclusive Amazon audiences across EyeQ, Paramount Global’s premium video advertising platform.
Adtech company AiAdvertising announces implementation of ChatGPT from OpenAI
01-02-2023 | 13:47:00
The platform has been making headlines for attracting major investments from tech giants, and AiAdvertising has already begun incorporating the chatbot program into the development of its advertising campaigns.
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
01-02-2023 | 12:00:00
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
YouTube tests free ad-supported streaming channels hub
31-01-2023 | 18:01:00
YouTube is testing a hub of free ad-supported streaming channels as it continues to expand its streaming ambitions.
Gamut and Waymark partner to bring affordable CTV ad creation to local advertisers through use of artificial intelligence
31-01-2023 | 17:58:15
Gamut offers advertisers brand-safe, direct access to premium CTV video ad inventory and relevant audiences in every DMA. Waymark is a creative AI startup that automates video production and returns ready-to-air commercials for any local business in minutes.
New study by MAGNA and Channel Factory explores the grey area of content in online advertising
31-01-2023 | 17:55:00
The study explored the nuances in video types, and how they relate to consumers’ perceptions of the brand that is advertising against this content
Integral Ad Science names Kevin Alvero as Head of Global Compliance
27-01-2023 | 11:58:53
Alvero, a widely renowned industry authority who was at Nielsen for 20 years, will lead the global accreditation process and manage compliance worldwide for IAS.
DoubleVerify debuts in-feed brand safety and sustainability solution on Twitter
27-01-2023 | 11:53:59
This partnership enables DV to analyze the suitability of content adjacent to all types of ads, including Promoted Tweets.
Twitter and IAS partner to provide advertisers with brand safety measurement
26-01-2023 | 17:29:10
With Tweet-level analysis, advertisers can better understand the content that appears adjacent to their ads on Twitter’s feed.
Demet Ikiler joins Publicis Groupe as COO EMEA, reinforcing regional leadership
26-01-2023 | 17:25:26
Publicis Groupe has announced the appointment of Demet Ikiler as Chief Operating Officer (COO) of Publicis Groupe EMEA, bringing a new dynamic of leadership to the region.
Despite economic downturn 60 per cent of leaders plan to increase ad spend, report
26-01-2023 | 17:21:58
Smartly.io, the digital advertising platform for creative and performance marketers, has announced new research outlining how companies are using automation and streamlined creative to reach customers on their preferred channels in 2023.
[Marketing Report] Bob Koigi: Advancing brand safety solutions
26-01-2023 | 09:30:00
As advertisers increasingly demand brand safety and suitability measurements in user-generated content environments, companies are coming up with solutions that are  delivering transparency in their campaigns.
Amidst uncertainty, advertising agencies see bright spots and warning signs in 2023, report
25-01-2023 | 16:55:43
Economic uncertainty rears its head in several of the report's stats, along with the continuing tradition of the often-divisive symbiotic advertising agency/marketer relationship.
Havas Group strengthens its social media expertise with the acquisition of HRZN in Germany
20-01-2023 | 14:54:49
Founded in 2011 and headquartered in Mannheim with two additional branches in Düsseldorf and Hamburg, HRZN specialises in all disciplines of online-located brand communication.
New video ad formats in streaming TV are twice more favorable than traditional TV ads, study
20-01-2023 | 14:44:20
MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku have announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice more favorable than traditional TV ads for consumers.
[eMarketer] Retail media proves its value amid ad spending slowdown
20-01-2023 | 14:40:35
Retail media was the fastest-growing digital ad channel worldwide in Q3 2022, with retail media spend increasing 45% versus a year ago.
Vivvix launches unifying advertising intelligence businesses from Kantar and Numerator
19-01-2023 | 16:12:29
Kantar has announced the launch of Vivvix, a new operationally independent brand within the Kantar Group, with a deep specialism in syndicated competitive advertising intelligence across digital and traditional media, including mobile apps, streaming, and social media.
[eMarketer] Advertisers are adopting AI, but legal issues make creative uses risky
19-01-2023 | 14:56:35
Artificial intelligence rapidly became one of the most-watched sectors in media and technology, but it has run into major roadblocks in the way of its ambitions for widespread adoption.
Meta and IRI unveil solution to measure in-store sales impact of online advertising
18-01-2023 | 16:50:02
Marketers on Meta’s Instagram and Facebook platforms will now have access to brand and product-level sales results for their shopper marketing campaigns, addressing a key issue in measuring the effectiveness of shopper marketing investments.
Publicis Groupe acquires Bulgarian marketing agency Advertise BG
17-01-2023 | 13:38:00
The strategic acquisition will further reinforce Publicis Groupe Bulgaria’s competencies in digital transformation, adding firepower to its existing offering across digital strategy, data, social media, and digital content creation.
Hivestack selected as first programmatic DOOH partner for Korea’s digital marketing network, BGFnetworks
17-01-2023 | 13:33:00
Through this new partnership, premium DOOH screens at CU’s retail locations across Seoul, Korea will be integrated into the Hivestack Supply Side Platform (SSP).
Yahoo makes Scope3 carbon neutral inventory available to advertisers
17-01-2023 | 13:28:28
Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals.
[eMarketer] 30 per cent of advertisers are cutting their 2023 budgets
17-01-2023 | 13:20:19
Nearly 30% of major advertisers say they’re cutting their ad budgets into next year, according to a World Federation of Advertisers (WFA) survey of 43 multinational companies.
The Trade Desk unveils Galileo, a new approach for activating advertiser data
16-01-2023 | 11:15:00
Many major brands spend years building strong relationships with their loyal customers, generating unique and valuable insights regarding their target audiences. Galileo can enable brands to unlock that data in a privacy-conscious manner to find new customers that share similar characteristics.
World Federation of Advertisers welcomes 13 new members
16-01-2023 | 11:00:00
World Federation of Advertisers, WFA,  has added 11 new corporate members since July, bringing its total membership to 148 companies.
Kantar introduces expert group to maximize value of first-party data for advertisers
16-01-2023 | 11:00:00
Kantar, the world’s marketing data and analytics company, has announced the launch of its Global Connected Data Solutions Team within its Profiles division.
Teads enhances brand suitability capabilities through partnership with Integral Ad Science
12-01-2023 | 11:15:00
Teads, the global media platform, has enhanced its brand suitability and contextual advertising offering through a partnership with Integral Ad Science (IAS), a global leader in digital media quality.
Remerge unveils programme to help agencies master mobile marketing for their app-based clients
10-01-2023 | 10:00:00
Remerge has launched Agency Activators – a partnership program empowering media and brand agencies to become qualified leaders in the programmatic in-app advertising market.
Media experts cite eroding consumer trust as top concern for advertising on social media platforms in 2023, report
10-01-2023 | 09:30:00
Despite that caution, the compelling reach and engagement of social media means the vast majority of media experts still plan to advertise on those same platforms next year.
IAS partners with Gadsme to provide greater transparency for in-game advertising performance
09-01-2023 | 14:45:00
Integral Ad Science, IAS), a global player in digital media quality, has announced a first-to-market partnership with Gadsme, a premium in-game advertising platform.
Holiday programming still remains a key avenue for advertisers to reach audiences, research
09-01-2023 | 14:35:00
The study looked at how households choose to watch their favorite holiday programming – highlighting the seasonal impact on viewership across program genres, co-viewing and streaming viewership.
 Attain partners with OpenX to enable supply side targeting for advertisers
09-01-2023 | 14:30:00
OpenAudience allows retailers, consumer brands, data owners and publishers to match their data directly with OpenX's 200 million monthly users across 1,200 publishers.
WPP acquires tech agency Fēnom Digital
06-01-2023 | 15:45:15
WPP has announced the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America.
Nielsen announces market availability for Nielsen ONE Ads
06-01-2023 | 15:39:36
Nielsen ONE Ads is the latest innovation in measurement, providing a consistent, comparable and deduplicated view of ads across screens, and will initially be available in the U.S.
Paramount Advertising adds Unified ID 2.0 to scale identity on Connected TV
05-01-2023 | 14:52:47
Pioneered by The Trade Desk, UID2 is a new industry-wide approach to identity for the open internet that encourages the use of hashed and salted data to maintain the value exchange of the internet, while aiming to upgrade consumer privacy controls.
[eMarketer] 5 must-see digital ad marketing charts for 2023
05-01-2023 | 14:32:56
While the overall market slows, not all categories will take the same hit. Social media is definitely in trouble, but connected TV (CTV) and retail media are in good shape.
Culturally focused audio ads drive brand relevance among growth audiences, research
23-12-2022 | 09:36:56
The study, titled “Challenging the ‘One & Done’ Approach,” reveals how critical it is for brands to invest in digital audio creative that culturally connects with multicultural audiences to drive growth.
[Marketing Week] Bob Koigi: Industry players' expectations of 2023
22-12-2022 | 14:49:46
As the advertising, marketing, communication and media fraternity reflects on the mixed fortunes that 2022 presented, they are expressing divided feelings about what 2023 portends.
AdTechCares partners with Project Drawdown to launch climate action campaign
22-12-2022 | 14:45:48
AdTechCares––an organization co-founded in 2020 by Amobee and more than 50 partners from across the advertising ecosystem––has partnered with Project Drawdown, a nonprofit organization working to reduce greenhouse gas concentrations in the atmosphere, to launch a global campaign to encourage climate action.
WPP invests in new Atlanta Campus
21-12-2022 | 13:16:43
WPP will create a world-class workspace for its people in Atlanta’s historic Old Fourth Ward neighborhood with the development of a new Campus.
Advertisers believe they are still getting great value from their agencies post pandemic, research
20-12-2022 | 12:00:00
Major advertisers believe that their agency partners are still offering great value in 2022, according to new research from the WFA and strategic partner The Observatory International.
Advertising investment to grow by 3.8 per cent globally in 2023, Dentsu report
15-12-2022 | 18:08:42
The dentsu Global Ad Spend Forecasts for 2023 points to a continued growth, although at less than half the pace seen in 2022 (+8.0%), a trajectory which will see industry advertising investment of approx. US$713.6 billion by the end of this year.
[Marketing Week] Bob Koigi: The making of the Apple behemoth
15-12-2022 | 11:00:00
Over the years, Apple has positioned itself as a tech giant and innovating through unique products and services to meet market demand. But behind the rise of the behemoth is the investment in the company’s research and development unit.
Over 90 per cent of advertisers are partnering with retailers to reach consumers, research
14-12-2022 | 14:47:14
IAB Europe, the European-level industry association for the digital and marketing ecosystem has announced the results of a new industry survey on retail media advertising.
[eMarketer] Uber expands retail media push into UK market
14-12-2022 | 13:52:17
Uber is expanding its retail media push into Europe by appointing Paul Wright, who most recently worked for Farfetch and Amazon, to lead Uber Advertising for the UK and Ireland.
World Out of Home Organization creates global sustainability task force
09-12-2022 | 15:47:55
The World Out of Home Organization is creating a Global SustainabilityTask Force of hand-picked expert practitioners from all sides of the global industry.
WPP acquires Canadian commerce agency Diff
08-12-2022 | 15:15:15
With direct-to-consumer commerce sales in the United States forecast to grow to almost $213 billion by 2023, more brands are adopting D2C models as part of a multichannel approach.
Ad.net acquires commerce platform for publishers IntentX
08-12-2022 | 15:08:27
Ad.net, a provider of digital performance advertising through intent-driven marketing for leading brands and agencies, has announced today its purchase of IntentX, the commerce platform for publishers at scale to increase their revenue.
[eMarketer] Over half of marketers expect a decline in programmatic ad spending in 2023
07-12-2022 | 14:20:04
Only one in three marketers indicate they intend to increase programmatic spending next year.
CJ CGV partners with Hivestack for programmatic digital out of home in South Korea
06-12-2022 | 11:56:22
Through this partnership, CJ CGV inventory will be integrated into the Hivestack SSP and will now be available to programmatic buyers worldwide.
WFA and GARM meet Twitter management team to discuss brand safety
06-12-2022 | 11:44:38
The conversation focused on Twitter’s continued commitments to GARM around common definitions, common measures, common tools and independent verification.
In-game advertising market size to increase by $5 billion by 2027, report
06-12-2022 | 11:42:28
The rise in the adoption of mobile gaming is driving the growth of the regional market.
Out of home advertising up 11% in third quarter of 2022, research
05-12-2022 | 12:30:00
Digital OOH continues to power overall OOH growth as the segment jumped 14 percent compared to Q3 2021. For 2022 year-to-date, OOH is up 25.7 percent and comparable with the historical YTD high set in 2019 at $6.4 billion. 
Branch announces support for AWS for Advertising & Marketing Initiative
05-12-2022 | 11:15:00
Branch, a player in mobile linking and measurement and an Amazon Web Services (AWS) Partner Network (APN) member, has announced support for the AWS for Advertising & Marketing initiative to help accelerate advertising and marketing transformation.
Yahoo selects AWS as its preferred public cloud provider for its ad tech business
02-12-2022 | 16:18:42
Building on its longtime relationship with AWS, Yahoo Ad Tech is migrating all of its advertising technology workloads—including its media-buying and supply-side platforms, analytics, and identity solutions and products—from its on-premises data centers to AWS.
[eMarketer] LinkedIn’s new ad products turn power users into marketers
02-12-2022 | 15:57:54
LinkedIn has expanded its B2B marketing offerings with a number of features designed to help marketers reach relevant audiences and analyze performance.
Global social media advertisement market to grow reach $201 billion by 2026, report
01-12-2022 | 15:31:40
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
Agencies feel more comfortable being honest with clients, WFA research
01-12-2022 | 15:28:40
Agencies also reported a slight uptick in qualitative performance being evaluated (56% compared to 54% in 2020), again at least a majority of the time.
[eMarketer] Twitter squares off against Apple
01-12-2022 | 15:02:58
The speculation is that Musk wants to transition Twitter away from its ad-supported revenue model into a subscription-based service.
[Marketing Week] Bob Koigi: The rise and rise of social media advertising
01-12-2022 | 12:45:00
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
[eMarketer] Ads are the bigger driver of video revenues, not subscriptions
30-11-2022 | 16:09:12
Between 2022 and 2026, 350 million people will become digital video viewers worldwide, per our forecast.
Nexon and Hivestack activate a cross-border programmatic digital out of home campaign from South Korea into Singapore
29-11-2022 | 16:38:25
Hivestack, the world’s, independent programmatic digital out of home (DOOH) ad tech company has announced the success of its first “inside-out” programmatic (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software offering more than 45 live games operated across more than 190 countries.
Consumers favor advertising more when viewed across different platforms, study
29-11-2022 | 16:29:40
A new study by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with Spectrum Reach, the advertising sales business of Charter Communications, Inc., reveals that consumers are more likely to respond to advertising if they see it across different screens.
Triton Digital appoints Josh Yamuder director of partnerships, programmatic marketplace
29-11-2022 | 16:25:59
The appointment amplifies Triton Digital’s continued commitment to driving audience and revenue growth through digital audio.
[eMarketer] Yahoo bets on programmatic with a 25 per cent stake in Taboola
29-11-2022 | 16:11:31
As part of the deal, Taboola will be Yahoo’s native advertising partner for 30 years across its digital brands, which includes sites like TechCrunch, AOL, and Engadget.
IPA secures Snapchat tie-up to accelerate young people's opportunity of ad career
28-11-2022 | 12:00:00
The competition embodies and expands upon the aim of the Advertising Unlocked initiative, founded by Douglas in 2017, to ignite awareness and passion for a potential career within the world of advertising.
Hivestack partners with China’s offline advertising solution provider Focus Media
25-11-2022 | 11:46:55
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Focus Media, China’s offline advertising solution provider.
Channel 4 and Nectar360 sign pioneering data partnership
25-11-2022 | 11:36:00
Channel 4’s award-winning commercial division, 4Sales, has announced an innovative new data partnership with the UK’s loyalty programme, Nectar360 that will revolutionise advertiser targeting on Channel 4’s streaming platform, All 4.
[Marketing Week] Investing in ethical and responsible advertising
24-11-2022 | 16:52:35
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.
IAB Europe launches new Retail Media Working Group
24-11-2022 | 16:13:36
The group will bring together stakeholders from across this emerging new channel in order to enable collaborative conversations, provide education and insights and create recommendations to shape and define this new, exciting advertising space.
Havas Media Group launches social impact marketplace in Canada
23-11-2022 | 13:53:49
Havas Media Group (HMG) has launched a new Social Impact Marketplace in Canada that enables clients to invest in ethical and responsible advertising more meaningfully. 
Audience targeting strategies and dynamic product placement among media trends to watch in 2023, report
23-11-2022 | 13:31:00
As cost of living crisis reshapes business reality, Kantar, the world’s marketing data and analytics company, has revealed Media Trends and Predictions 2023, its annual forecast for how the media landscape will evolve in the year ahead.  
[Interview] Jennifer Feaster, Speaker, YouTube Creators Festival
23-11-2022 | 10:09:00
Jennifer Feaster is a Managing Partner at Age Africa, an agency that combines data and creativity to develop performance driven YouTube channels, with unique content optimized for success.
TikTok advertising revenues will exceed META and YouTube's combined video ad revenues by 2027, research
22-11-2022 | 12:30:00
New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok.
Hivestack and Quotient partner to connect and enable global programmatic digital out of home campaigns
22-11-2022 | 12:15:00
The partnership will see Quotient and Hivestack connect their leading technologies to enable premium, programmatic DOOH cross-channel media campaigns on a global scale. 
Publicis Groupe acquires European affiliate marketing agency VIVnetworks
18-11-2022 | 14:47:57
With a client portfolio of over 900 merchants across 27 countries, VIVnetworks helps e-commerce brands scale their performance marketing efforts to drive more online sales and unlock growth in Central and Eastern Europe, and globally.
Dentsu partners with Microsoft to build path to the metaverse for brands and business
17-11-2022 | 16:08:00
Dentsu International has announced it has collaborated with Microsoft to build a unique collaboration space in the metaverse, designed to excite and inspire brands to innovate and experiment with Web3 technologies.
MGID launches interactive rich media ads helping advertisers increase ad engagement
17-11-2022 | 16:02:32
MGID’s interactive rich media format will allow consumers to engage with ads by dragging and tapping the screen, revealing additional perspectives of an image and extra content.
The global programmatic advertising market to reach $18 billion by 2026, report
17-11-2022 | 16:00:21
The main types of media utilizing programmatic advertising are audio ads, DOOH, digital display, social ads and video ads.
[Marketing Week] Bob Koigi: Accelerating decarbonization of the media supply chain
17-11-2022 | 16:00:00
In July this year, a proposed global framework for measuring ad-based carbon emissions was introduced as a way one way to reduce the total amount of carbon created by the placement and consumption of advertising.
Adludio enhances its AI-powered platform to help clients win the battle for brand attention
17-11-2022 | 15:58:26
With an emphasis on Deep Learning running through the platform, this is enabling a level of measurement and actionable insights for Adludio’s global clients that will help them win the battle for brand attention.
[eMarketer] Advertisers aren’t as interested in this year’s World Cup
17-11-2022 | 15:43:00
Industries are spending less money on advertising overall. Inflation and interest rate hikes combined with addressability issues in digital ads and a record number of cord-cutters have made advertisers pull back and seek other ways to connect with consumers.
GroupM unveils coalition for media decarbonization
16-11-2022 | 16:06:00
GroupM, WPP’s media investment group, has announced the creation of a client coalition that unites nearly 20 leading advertisers — collectively representing $10B in global advertising investment — with a shared commitment to accelerate the decarbonization of the world’s media supply chain.
Dentsu announces new global management structure
16-11-2022 | 16:01:24
The global leadership team will ensure further integration of the Group’s diverse capabilities to deliver top line growth for clients, while allowing dentsu to realize sustainable enhancement of corporate value.
WPP study reveals how brands can unlock £16.7 trillion spending power of minority ethnic consumers
16-11-2022 | 15:55:24
WPP has published The Consumer Equality Equation, the most comprehensive study into the relationship between ethnicity, the consumer experience in the UK and potential business growth opportunities.
[eMarketer] Why Netflix Basic with Ads will win advertisers
16-11-2022 | 15:37:00
Despite the Basic With Ads subscription tier being released just two weeks ago, eMarketer is forecasting Netflix will see US ad revenues of $830 million in 2023.
GhanaWeb, Age Africa Agency sponsor YouTube Creators Festival in Ghana
16-11-2022 | 15:31:45
Ghana’s leading online media platform, GhanaWeb, and Age Africa Agency, the foremost YouTube agency with a Multi-Channel Network (MCN) in Africa, are co-sponsoring the second edition of the YouTube Creators Festival to be held from November 24 to 26, 2022, in Accra, Ghana.
Hivestack and RE/MAX of Southern Africa activate the world’s first programmatic digital out of home anamorphic campaign
15-11-2022 | 08:42:00
The campaign was activated for RE/MAX of Southern Africa, the leading global real estate franchisor via their agency Mark1 targeting audiences at the iconic Victoria & Alfred (V&A) Waterfront in Cape Town via V&A appointed media owner, Innovocean.
Big John beats Ya’hunga with Chicken Licken’s new ad
15-11-2022 | 08:16:00
Inspired by this, Chicken Licken wanted to tell a tale of just how legendary the burger is and how far someone would go to get their hands on one.
Yieldmo and IRIS.TV in a smart data partnership to drive superior advertising outcomes
14-11-2022 | 13:10:00
This partnership offering includes omnichannel contextual curation to buyers across CTV, OLV, and display advertising from leading independent data companies.
Teads selects Crisp to revolutionize digital omnichannel media with shelf availability data
14-11-2022 | 13:05:00
The new forward-looking solution, named Crisp Retail Data, pipes SKU-level sales and inventory data from over 40 retailers into the Teads platform
Carrefour partners with Publicis to launch a venture that addresses retail media market in Europe
11-11-2022 | 13:16:21
Retail Media is the fastest-growing channel for media spend, revolutionizing traditional media hierarchies
WPP announces its first Campus in Brazil
11-11-2022 | 13:12:30
The WPP Campus in São Paulo is designed to meet the evolving needs of hybrid working and will enable greater innovation, creativity and collaboration between agencies, clients and partners.
MiQ acquires UK-based privacy-first audience platform for publishers AirGrid
11-11-2022 | 13:12:23
Powered by edge computing, AirGrid adds critical publisher-focused technology capabilities and proprietary data to MiQ’s extensive solution suite, accelerating its leadership in shaping the cookieless future for clients.
Political advertising is most effective when optimized across streaming and linear TV, research
11-11-2022 | 12:26:09
The research reveals data insights collected from nearly 20 million impressions and iterates that political advertisers who are still relying solely on TV
Mediacom Hong Kong selects Hivestack to deliver first programmatic digital out of home campaign for Uber Taxi in Hong Kong
10-11-2022 | 13:52:29
Hivestack, the world’s, independent programmatic digital out of home (DOOH) ad tech company has announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong.
TikTok and DoubleVerify partner to provide post-campaign brand safety for advertisers
10-11-2022 | 13:43:54
Back, in September 2021, DV first announced its partnership with TikTok to measure viewability and invalid traffic.
[Marketing Week] Bob Koigi: The battle for brand value
09-11-2022 | 15:15:00
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.
FM Schmidt appointed President of WPP in Germany
09-11-2022 | 13:04:28
In leading WPP’s third largest market, FM will be instrumental in shaping the company’s business in Germany, supporting agency leadership teams and promoting a strong WPP culture
Hivestack and Tulip Media partner for programmatic digital out of home (DOOH) in China
09-11-2022 | 13:03:54
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has partnered with Tulip Media, a pioneer and trendsetter for outdoor LED media screens in China.
Hivestack expands business in Brazil by signing new Supply Side Partner RZK Digital
09-11-2022 | 13:00:06
 This partnership will integrate RZK Digital’s DOOH inventory into the Hivestack Supply Side Platform (SSP) allowing advertisers both from within and outside of Brazil to activate campaigns via private marketplace deals (PMP).
World Out of Home Organization adds nine new members from Europe and Asia
08-11-2022 | 12:15:00
The influx of new Asian members comes at same time as WOO’s highly successful first in-person Regional Forum, covering the APAC region, which was held in Kuala Lumpur a couple of weeks ago.
Advertising services to witness $ 1,332 billion market opportunity by 2032, report
07-11-2022 | 13:04:00
Rising demand for social media advertising services for businesses such as retail, consumer goods, and others is propelling the growth.
[eMarketer] Microsoft mulls ad-supported PCs to boost adoption
04-11-2022 | 14:37:05
Microsoft Windows is the dominant desktop operating system in the world, but the company has struggled to push adoption of the latest Windows 11 operating system.
[eMarketer] Amazon ad business is profitable, but it’s freezing hiring anyway
03-11-2022 | 14:33:52
Amazon’s stock has fallen sharply since it forecasted a sales growth slowdown for the holiday period.
Azerion acquires [M]media to strengthen Dutch digital advertising foothold
31-10-2022 | 14:40:00
Azerion has announced the acquisition of [M]media, a leading sales house, tech partner and intermediary for publishers and advertisers in the Dutch digital advertising space.
Vodafone to launch Europe-wide ad campaign with iPhone 14 nature message
28-10-2022 | 15:32:00
Vodafone will light up Europe with an advertising campaign that will leverage the superior photographic capabilities of the new iPhone 14 to capture nature at is finest, highlighting Vodafone’s use of 100% renewable electricity in its European network
Brandnew Amsterdam appoints Eric van den Wildenberg as Business Director Brand Activation
28-10-2022 | 15:19:00
Eric van den Wildenberg started at Brandnew Amsterdam on October 1, 2022 as Business Director Brand Activation, to strengthen Brandnew Amsterdam's expertise portfolio with specialized brand activation knowledge. 
JCDecaux launches full stack ad server with tech partner VIOOH
27-10-2022 | 12:54:00
JCDecaux Netherlands announces the first full stack ad server solution. A world first for JCDecaux, with more countries to follow soon.
Finance influencers growing footprint on Instagram and YouTube, report
26-10-2022 | 14:24:41
Emplifi, the customer experience platform, has released social data highlighting a significant rise in growth and activity for finance influencers on Instagram and YouTube between January and August, 2022.
Permutive partners with PubMatic to streamline demand for first-party data
25-10-2022 | 12:15:00
As advertisers seek out privacy-centric addressability solutions, this new partnership makes rich, first-party publisher data more accessible to advertisers and monetizable for publishers.
ChannelAdvisor expands marketplace and advertising channels to help brands drive e-commerce growth
24-10-2022 | 11:00:00
With these new channel integrations, ChannelAdvisor now supports over 360 marketplaces and retail sites globally, enabling brands and retailers to reach new audiences while expanding their selling footprint.
Long-Form TV and streaming advertising are twice as memorable as short-form mobile digital advertising, research
24-10-2022 | 10:30:00
Comcast Advertising conducted the study in partnership with MediaScience, a leading provider of lab-based audience research.
VIZIO Ads secures over $200 million in commitments from agencies, brands and studios
21-10-2022 | 10:58:34
VIZIO has announced it has concluded its upfront season with more than $200 million in direct advertising commitments from agency holding companies, brands and studios, a 100% year-over-year increase.
[eMarketer] Approaching TV viewers with expanded ad formats
21-10-2022 | 10:52:21
Both Netflix and Disney+ will roll out an ad-supported tier in the next two months. Their imperative is to show ads without detracting from the viewing experience or driving away subscribers.
Uber launches dedicated advertising division to serve the world’s biggest brands
20-10-2022 | 15:34:34
Uber Technologies, Inc. has formally launched its advertising division and unveiled Uber Journey Ads, an engaging way for brands to connect with consumers throughout the entire ride process.
IMPACT+ and Teads partner to measure and reduce the carbon footprint of online advertising
20-10-2022 | 15:28:53
Teads’ partners around the world can now leverage the partnership to learn about electricity consumption & greenhouse gas emissions of their campaigns.
Loop Media launches four new channels opening new content categories for viewers and advertisers
20-10-2022 | 15:15:13
Viewers will learn everything from how to make spooktacular Halloween decorations, to learning about innovative kitchen gadgets, to shortcuts for keeping houseplants healthy
[eMarketer] How advanced TV is wooing addressable- and automation-hungry advertisers
20-10-2022 | 12:46:17
As linear technology improves and consumers adopt more digital TV alternatives, the TV market is cruising toward a more “advanced” future. Advertisers are amping up spend accordingly.
Burger King unveils campaign and modernized brand tagline: You Rule
19-10-2022 | 15:48:08
Burger King® has unveiled its new brand positioning and campaign, kicking off with its modernized tagline, “You Rule.”
IPG MediaBrands expands signature media responsibility index
19-10-2022 | 15:44:19
 IPG Mediabrands and its intelligence arm MAGNA, has unveiled the 4th issue of its signature Media Responsibility Index (MRI 4.0), an initiative that strives to raise industry awareness and standards around harm reduction for brands and consumers in advertising.
DoubleVerify launches new attention lab to help advertisers maximize campaign performance
19-10-2022 | 15:40:00
The newly-formed, one-of-its-kind DV Attention Lab™ features a multidisciplinary team consisting of data scientists, product experts, and marketing analysts – leveraging an industry-leading technology platform and attention dataset.
Yahoo and DIRECTV Advertising expand advanced TV partnership to include set-top box data
19-10-2022 | 15:37:36
Yahoo has announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols.
[eMarketer] 30% of advertisers are cutting their 2023 budgets
19-10-2022 | 15:20:11
74% said the economic downturn is influencing their 2023 budget decisions.
WPP debuts its new Toronto Campus
18-10-2022 | 16:24:51
WPP has announced the opening of its new Toronto Campus, a creative hub bringing together 2,000 people across multiple WPP agencies.
Triton Digital unveils new advertising platform, Tap
18-10-2022 | 16:18:35
Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, has announced a new version of its advertising platform, Tap.
Measured launches in UK with tools to enable retailers maximize on advertising returns
18-10-2022 | 16:15:10
Measured has launched new tools and features to help marketers maximise advertising ROI and find new ways to grow.
[eMarketer] TikTok’s creator marketplace push is likely to capture more of advertisers’ budgets
18-10-2022 | 15:55:49
TikTok announced a flurry of updates during TikTok World, but changes to the TikTok Creator Marketplace (TTCM) could have the biggest consequences in the long run.
Hivestack and Clear Channel partner to expand programmatic digital out of home marketplace in Spain 
17-10-2022 | 13:30:00
This partnership will offer Clear Channel’s premium DOOH inventory to brands, agencies and omnichannel demand side platforms (DSP) via private marketplace (PMP) deals, available through the Clear Channel LaunchPAD platform. 
Nextdoor and Oracle Advertising announce strategic collaboration
17-10-2022 | 11:00:00
Nextdoor, the neighborhood network, and Oracle Advertising, a player in real-time attention analytics, has announced a strategic collaboration that will offer greater transparency and controls to Nextdoor advertisers, helping ensure high-value, optimal ad experiences on the platform.
Netflix selects IAS to provide transparency to its advertising platform
17-10-2022 | 11:00:00
Using IAS's Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies.
Verve Group’s Match2One launches shoplifty app giving merchants new ways to grow revenue
17-10-2022 | 10:45:00
Match2One’s app is the first easy-to-use platform to drive additional revenue for merchants using Shopify.
Xandr and IMPACT+ bring greenhouse gas measurements to programmatic advertising
14-10-2022 | 14:45:17
Thanks to the integration of IMPACT+’s API into the Xandr platform, Invest DSP buyers will be able to evaluate the electricity consumption and the Greenhouse Gas (GHG) emissions of their campaigns by only having to activate the service in the Data Marketplace.
Sales of outdoor advertising to cross a market valuation of $ 51.4 billion by 2032, report
14-10-2022 | 14:41:32
Fact.MR, a market research and competitive intelligence provider, says that the global outdoor advertising market is valued at $ 27.7 billion in 2022 and is expected to expand at an impressive CAGR of 6.4% during the forecast years of 2022-2032.
[eMarketer] Advertising industry has worst job loss in 19 months
14-10-2022 | 14:24:09
Overall jobs increased by 263,000 last month, making advertising’s steep losses especially notable.
SHAREit expands market share in Nordic countries offering advertisers a new global audience
13-10-2022 | 15:24:11
Known especially in the gaming community as a go-to platform, SHAREit's business network spans over 150 countries in 45 languages.
[eMarketer] Netflix strikes measurement deal with DoubleVerify, Integral Ad Science
13-10-2022 | 14:43:25
Netflix has announced that it’s bringing on DoubleVerify and Integral Ad Science as third-party measurement partners for its upcoming ad-supported tier, which is expected to launch sometime in November.
WPP appoints Juan Pedro Moreno as President of its Spanish business
12-10-2022 | 17:59:39
WPP has announced that Juan Pedro Moreno has been appointed President of WPP’s business in Spain.
[Marketing Week] Bob Koigi: Meta’s proposed upgrades a win for content creators
12-10-2022 | 14:04:00
These announcements while unique are also poised to benefit content creators.
Symphonic Digital delivers on-demand talent for advertising agencies
10-10-2022 | 22:05:00
Symphonic has developed the talent and processes to carve out a market with small and medium-sized advertising agencies.
[eMarketer] Advertising job losses hit a 19-month low in September
10-10-2022 | 10:00:00
Overall jobs increased by 263,000 last month, making advertising’s steep losses especially notable.
[eMarketer] Which mobile ad formats command the most attention?
07-10-2022 | 15:01:00
The larger the mobile ad, the more time spent looking at it. Static interscroller ads, which fill the screen once users scroll past a certain point, receive the most attention from smartphone users worldwide—an average of 3.3 seconds
WPP acquires branding agency Passport to expand creative and design offerings
06-10-2022 | 15:58:37
Passport has developed a reputation for creating highly impactful, innovative and results-driven campaigns for clients such as Coca-Cola, Kraft and Heineken.
Essence UK unveils sustainable programmatic marketplace to accelerate media decarbonization
06-10-2022 | 15:49:11
The marketplace consists of trusted UK publishers with clear Net Zero strategies who have committed to decarbonizing their media supply and adopting GroupM’s framework for measuring and reducing carbon emissions.
Hivestack Chief Technology Officer Mina Naguib appointed as Chair of Prebid DOOH committee
05-10-2022 | 15:33:00
The Prebid DOOH Taskforce’s purpose is to enhance the Prebid framework with DOOH support and designing what the DOOH format looks like in the Prebid framework (compared to display, video-instream, video-outstream, etc.) websites, and work with other committees on new and improved documentation.
Brands will spend $32.5 billion on influencer advertising in 2023, study
05-10-2022 | 15:26:00
The influencer advertising industry has grown by an impressive 355% over the past five years, becoming one of the leading online marketing channels.
[eMarketer] Meta gets a boost from new ad formats
05-10-2022 | 15:13:48
For Messenger, Meta has developed a tool that uses machine learning to put ads in front of users who are most likely to make a purchase.
London-based advertising agency AudioPlus selects Veritonic to measure audio campaign performance
04-10-2022 | 17:36:00
Veritonic, the industry’s comprehensive audio research and analytics platform, has announced that AudioPlus is utilizing its audio Attribution and Brand Lift solutions to help its clients track, measure, and ultimately optimize podcast ad performance.
[eMarketer] With B2B dollars in mind, LinkedIn announces multiple ad upgrades
04-10-2022 | 17:24:36
In order to give advertisers a more complete view of the impact of their marketing on lower-funnel business results wherever they occur, LinkedIn will automatically add this offline data into aggregate reporting on ad conversions.
Cross Screen Media expands deal with Xandr to include cross-screen measurement for political advertisers
03-10-2022 | 14:15:00
Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, has announced an expanded collaboration with Xandr, a technology platform that powers a global marketplace for premium advertising, to enable targeted campaign measurement and insights.
DoubleVerify to provide third-party measurement tools to best buy
30-09-2022 | 14:40:00
DoubleVerify, DV,  a software platform for digital media measurement, data and analytics, has announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN).
Online video advertising will generate three times more revenue than SVOD in 2027, report
30-09-2022 | 14:37:27
Omdia estimates that by 2027 nearly 60% of global Netflix subscribers will be on the ad-supported tier. This change will happen through a combination of new subscriber acquisition and "downgrading" of existing subscribers to ad-tier.
Roku partners with Nielsen to enable cross-media measurement of traditional TV, CTV and mobile ad campaigns
29-09-2022 | 16:41:27
Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.
TripleLift and Zype partner to bring in-show programmatic advertising solution to Connected TV
29-09-2022 | 16:37:51
 With these new advertising capabilities, Playout 2.0 users can create dynamic monetization opportunities for brands.
[Marketing Week] Bob Koigi: Safeguarding data ethics in digital advertising
29-09-2022 | 10:00:00
Pressure is mounting on brands to go beyond existing rules and apply a moral lens to the complex web of data-related marketing practices to develop more responsible, inclusive and ethical data practices.
Hivestack launches international export business arm in Spain
28-09-2022 | 17:21:00
Agencies to partner with Hivestack for cross-border business include Anima Advertising and NewCom Horizons, as well as Matterkind via omnichannel DSP, The Trade Desk. To
Data ethics is a priority for nine out of 10 CMOs, WFA research
28-09-2022 | 17:03:45
New WFA research has found that while Chief Marketing Officers, CMOs, are keen to address consumer and regulatory concerns around data-driven marketing, the complexity of the data and digital ecosystem is making it hard for them to identify the right practical measures to take.
[eMarketer] Privacy the leading factor in social ad engagement
28-09-2022 | 15:48:29
Other top influences on ad engagement are reliable content and safety. The relevance of the ads themselves is less of a factor.
Targetspot doubles down on podcasts
27-09-2022 | 16:15:13
A particularly dynamic segment of the digital audio industry, podcasts are now a major growth area for the Group.
605 collaborates with Conviva to enrich cross-screen measurement​ of content and advertising across premium video
27-09-2022 | 16:06:25
This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video.
World Out of Home Organization signs ten new members from across the world
23-09-2022 | 14:55:02
They come from acros the OOH ecosystem including major OOH service providers, national media owners and a national media agency.
Havas Media report points advertisers to creative that matters on Meta
23-09-2022 | 14:32:14
Havas Media Group has unveiled “Creative Elements That Win on Meta Platforms,” a research study conducted in collaboration with Meta that delivers insights to help advertisers develop creative that matters on Facebook and Instagram.
WPP acquires communications agency JeffreyGroup
22-09-2022 | 16:28:09
WPP has announced the acquisition of JeffreyGroup, an independent corporate communications, public affairs, and marketing consulting firms in Latin America.
Havas Group acquires UK e-commerce firm Expert Edge
22-09-2022 | 16:20:59
The acquisition equips Havas Market with the tools to offer clients end-to-end support across their ecommerce ecosystem and positions the agency as ecommerce consultants that look beyond media.
Paramount Global announces ad sales leadership transition
22-09-2022 | 16:17:15
Paramount Global has announced the appointment of Jo Ann as Chairman, Paramount Advertising, following 30 remarkable years at the company.
Digital Voices and House of Greenland join The Institute of Practitioners in Advertising
22-09-2022 | 16:14:27
The Institute of Practitioners in Advertising,  IPA, has announced that Digital Voices and House of Greenland have been elected into IPA membership at its quarterly Council meeting.
[Marketing Week] Bob Koigi: Brands bolster the sustainability resolve
22-09-2022 | 12:45:00
Brands are stepping up their net zero emissions commitments and reducing their carbon footprint through a raft of campaigns, interventions and partnerships as they seek to accelerate the transition to a clean energy economy.
Hivestack appoints Hector Gonzalez as Chief Revenue Officer, US and LatAm regions
21-09-2022 | 15:48:55
Hivestack, the global independent programmatic digital out of home (DOOH) ad tech company has announced the appointment of Hector Gonzalez as Chief Revenue Officer (CRO) for the US and LatAm regions.
Nielsen and Marketing Architects in multi-year agreement for TV measurement services
21-09-2022 | 15:36:34
Nielsen and Marketing Architects, an All-Inclusive TV advertising agency that covers everything brands need to succeed on TV for the price of media alone,  have announced a multi-year renewal agreement for local TV measurement in all markets.
Publicis Groupe reinforces global teams with leadership appointments
21-09-2022 | 15:30:10
Following the renewal of Arthur Sadoun’s mandate as Chairman and CEO of Publicis Groupe, and the nomination of a new management body, the Directoire+, Publicis Groupe has announced the additional leadership appointments to further reinforce its global teams.
IAS integrates Good-Loop's green media technology to offer carbon emissions measurement for digital advertisers
20-09-2022 | 12:20:00
Integral Ad Science, IAS,  a global player in digital media quality, today announced a global partnership with purpose-led ad platform Good-Loop that will enable advertisers to measure the carbon emissions generated by their digital ad campaigns.
Esports sponsorships to hit over $1b value by 2025, report
20-09-2022 | 12:10:00
After becoming a billion dollars’ worth industry last year, the eSports market continues booming, with more and more brands willing to invest their money into sponsorships and esports advertising.
[eMarketer] LinkedIn will capture nearly 25% of US B2B ad spending by 2024
20-09-2022 | 12:00:00
US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly 25% of all B2B digital ad dollars spent in the US.
IC Markets unveils global marketing campaign to help traders to reach new heights
19-09-2022 | 10:30:00
The advert plays on the renewed interest in the 1986 movie Top Gun, following the release of the sequel Top Gun: Maverick, and encourages traders to ‘trade up’ and experience the superior benefits of IC Markets.
MGID bolsters global leadership team to accelerate growth into new territories
19-09-2022 | 10:30:00
Buluggiu brings a wealth of international digital media experience, with previous roles including Digital Director at Starcom, and VP, Regional Director Italy, Spain and MENA at Magnite.
Global programmatic advertising market to reach $18.42 billion by 2026, report
16-09-2022 | 14:08:00
The programmatic advertising market consists of sales of programmatic advertising services by entities (organizations, sole traders, and partnerships) that is use of automated technology for buying and selling the advertising spaces.
Hivestack launches full programmatic digital out of home operations in Brazil
16-09-2022 | 08:37:54
Now for the first time, brands, agencies, omnichannel demand-side platforms (DSPs) and media owners - both in the country and globally - can access the Hivestack platform and suite of solutions to plan, activate, measure and drive revenue from programmatic DOOH campaigns in Brazil.
Targetspot partners with Gadsme to launch in-game audio ads to the world
15-09-2022 | 16:06:45
Global demand partners from the Targetplay network across the USA, Europe, LATAM and APAC will be able to access Gadsme’s supply side network of mobile games studios at scale.
[Marketing Week] Bob Koigi: The market value of addressable advertising
14-09-2022 | 17:25:31
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.
Karen Blackett OBE appointed President of WPP  UK
14-09-2022 | 15:58:13
The move recognizes the importance of the UK as WPP’s home market and its second largest worldwide after the United States, and the ongoing simplification and integration of the company’s operations.
67% of advertisers now use addressable TV advertising, report
14-09-2022 | 15:31:28
Go Addressable, an industry initiative created by television distributors to advance addressable advertising, has released new research – in conjunction with Advertiser Perceptions – that tracks the latest growth, adoption and usage of this medium.
[Vacancy] Global is looking for a Podcast Account Manager
14-09-2022 | 09:24:00
Global is directly looking for a Podcast Account Manager, DAX Supply - Leicester Square, London
[Vacancy] Global is looking for a Group Trading Manager
14-09-2022 | 09:02:00
Global is directly looking for a Group Trading Manager - Leicester Square, London
LG Ads Solutions adds key executives as connected TV media investments surge
12-09-2022 | 12:15:00
LG Ads Solutions, the connected TV and cross-screen advertising service, has announced three new executive appointments.
AiAdvertising engages MZ Group to lead strategic investor relations and shareholder communications programme
12-09-2022 | 12:12:00
MZ Group will work closely with AiAdvertising management to develop and implement a comprehensive capital markets strategy designed to increase the Company’s visibility throughout the investment community.
Camelot selects OneView by Roku to help small-and-medium businesses expand into TV streaming advertising
12-09-2022 | 12:08:00
As an early adopter and first certified partner, Camelot will use the data, tech, and tools from America’s  number 1 TV streaming platform* to make it easy for SMBs to grow their businesses and achieve their marketing goals.
Quantcast names Deb Stambaugh as Chief Marketing Officer
12-09-2022 | 12:05:00
Quantcast, a global advertising technology company, has announced Deb Stambaugh as its chief marketing officer. Stambaugh joins Quantcast at a pivotal moment of transformation.
AiAdvertising rebrands with focus on ai-driven campaign performance technology platform
09-09-2022 | 12:44:27
The Company’s new corporate image and identity are reflective of its forward-thinking approach to advertising technology.
Havas Group acquires UK-based data-led creative specialist agency ADDITIVE+
09-09-2022 | 12:38:02
additive+ will integrate into Havas Media Group (HMG) UK under the leadership of CEO Patrick Affleck.
74 per cent of consumers use mobile ads to discover new apps, report
08-09-2022 | 12:16:00
The majority of mobile users have 20 or more apps on their devices, but up to 50% only use 5-10 on a daily basis. That’s why it’s critical for publishers and developers to focus on retention as well as acquisition.
[eMarketer] Instagram pivots away from social commerce to sharpen its focus on advertising
08-09-2022 | 12:00:00
The development represents a significant shift in strategy for Meta, which spent much of the past two years focused on making ecommerce a priority.
Advertisers are leveraging top sources for app downloads, report
07-09-2022 | 16:38:14
The report also revealed that smaller advertisers continue to struggle with the increasing complexity of cross-channel advertising.
Dentsu Group plans shift to a globally integrated leadership structure to accelerate growth
06-09-2022 | 15:21:49
Dentsu Group Inc. has announced its transition to a new globally integrated leadership structure designed to accelerate its business transformation and promote operational excellence.
Triton Digital unveils podcast advertising effectiveness study
06-09-2022 | 15:17:36
The survey results highlight strong growth of podcast listening in India and the effectiveness of podcast advertising to drive brand and product recall.
[eMarketer] Billboards top out-of-home ad spend but are losing share
06-09-2022 | 15:05:02
That said, billboards’ share decreased by 9 percentage points with that money going to transit as commuters return to buses and trains.
Ontario International Airport doubles in-house advertising and partnership revenues during pandemic
05-09-2022 | 12:15:00
Annual revenues generated by in-house advertising and partnership programs at Ontario International Airport (ONT) doubled to $1.6 million in the past 18 months, and the trend is expected to continue as demand for air travel in Southern California surges.
WPP acquires Dutch ecommerce consultancy firm Newcraft
02-09-2022 | 11:38:00
The 155-strong business will join the Wunderman Thompson global network, complementing its well-established commerce and marketing services teams in Northern Europe.
Loop Media partners With Hivestack to expand advertising business
01-09-2022 | 13:38:00
Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields.
T-Mobile launches Canva Pro + Facebook Advertising offer targeting small businesses
01-09-2022 | 13:21:13
T-Mobile is launching an offer to help small businesses get more value without any extra cost. In collaboration with Canva and Meta, T-Mobile is giving all eligible small business customers Canva Pro on Us through the end of the year, along with $200 of free advertising on Facebook and/or Instagram.
[Marketing Week] Bob Koigi: Emerging opportunities in in-game advertising
31-08-2022 | 15:14:37
But it also reveals the opportunities presented by in-game advertising that has reached a fever pitch this year and attracted the attention of major publishers.
Neustar partners with InfoSum to pave the way for the privacy-first advertising future
31-08-2022 | 12:14:54
This multi-party identity management and data collaboration solution makes privacy-enhanced audience creation and data enrichment a reality for partners across the brand, agency, and publisher world.
Entravision partners with LATV Networks to expand sales and marketing opportunities
30-08-2022 | 14:45:17
Entravision, a global advertising solutions, media and technology company, today announced a strategic partnership with LATV Networks, a minority-owned and operated media company serving the Latino community as a content hub, talent incubator and cultural advocate.
ANTHYM Technologies partners with Publica's ad server to create advanced CTV advertising experience
30-08-2022 | 14:41:17
Publica, a Connected TV (CTV) ad server owned by Integral Ad Science has announced a partnership with ANTHYM Technologies, a coalition of free, ad-supported streaming TV platforms.
[eMarketer] Sony’s mobile game acquisition is an opportunity for in-game ads
30-08-2022 | 14:10:01
Sony has acquired European mobile game developer Savage Games, expanding its presence beyond gaming consoles to mobile devices.
Global advertising spend to reach $880 billion this year, WARC forecast
26-08-2022 | 09:52:00
Taken together, the new forecasts represent a reduction of almost $90bn in growth potential for the global advertising market this year and next.
[Marketing Week] Bob Koigi: Influencers redefine advertising and brand positioning
25-08-2022 | 14:08:52
In a world where consumers are increasingly becoming skeptical of traditional advertising, marketers are turning to influencers to create authentic content, connect with customers and position brands.
Havas Media Group names OpenX a preferred supply-side platform for programmatic ads
24-08-2022 | 16:30:14
Havas Media Group (HMG) North America and OpenX Technologies, Inc., a global omnichannel advertising exchange, have announced that OpenX has been named a preferred supply-side platform for programmatic advertising bought by HMG on behalf of its clients across North America.
Yahoo and Comscore partner to bring advanced brand protection, contextual solutions to CTV campaigns
23-08-2022 | 11:08:23
The Yahoo DSP will integrate with Comscore Activation™, a robust set of pre-bid inventory filters to help marketers achieve brand-safe, impactful campaign delivery across CTV inventory.
MGID partners with PubMatic to enable brands reach audiences via a single platform
23-08-2022 | 10:55:00
MGID, the global advertising platform, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a new advertising partnership.
[Interview] Johan Vandepoel: ACC focuses on talent and sustainability
22-08-2022 | 15:08:00
Johan Vandepoel  has been the CEO of  ACC Belgium (Association of Communication Companies) for 10 years. It is a Belgian trade association where all creative agencies come together: advertising agencies, branding & design, content, digital, event, team building PR & influencer agencies.
Havas Media Group partners with Pubmatic to increase advertiser return on ad spend
18-08-2022 | 15:01:58
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced an expanded supply path optimization (SPO) partnership with Havas Media Group (HMG) North America.
Global direct mail advertising market to reach $46 billion in 2026, report
18-08-2022 | 14:49:36
Growth in the historic period resulted from strong economic growth in emerging markets, supportive government initiatives, increased consumer preference and rising disposable income.
Smartly.io launches TikTok Shopping ads campaign
18-08-2022 | 14:46:53
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced it is TikTok’s first-to-market campaign and ads partner to launch TikTok’s new ad solution, Shopping Ads, for advertisers to begin testing ahead of the 2022 holiday season.
Podcasts drive global audio advertising market, report
17-08-2022 | 15:48:50
The audio advertising market was evaluated at $31.811 billion in 2020 and is projected to grow at a CAGR of 5.07% during the forecast period. This is according to a report by Research and Markets.
Entertaining and authentic TikTok ads perform best with consumers, Magna research
17-08-2022 | 14:06:24
When done right, each ad type drives lower funnel metrics for brands and positively impacts long term branding.
[eMarketer] Apple will soon bring ads to its Maps, Books, and Podcasts apps
17-08-2022 | 14:00:00
Though Maps is expected to be the next platform for ads, they could also soon arrive on Apple Podcasts and Books, among other apps.
[Marketing Week] Bob Koigi: How podcasts are powering the audio advertising market
17-08-2022 | 14:00:00
Global audio advertising market is taking pride of place as audio becomes increasingly appealing for brand advertising since it can be presented in an open environment.
Global digital advertising market to reach $980.2 billion in 2026, report
16-08-2022 | 11:00:00
Going forward, increasing advertising expenditure by end-use industries, rising urbanization, increasing adoption of 5G networks and the internet of things (IoT) will drive market growth.
[Vacancy] Hivestack is looking for an Integration Specialist - EMEA
16-08-2022 | 09:53:00
Hivestack is directly looking for an Integration Specialist - EMEA
Fiverr launches ad campaign highlighting the platform as a talent access solution for larger businesses
12-08-2022 | 14:08:50
The new business-to-business (B2B) approach comes as a result of an increasing number of companies flexing their in-house talent with freelance talent to increase adaptability, productivity and manage scalability.
Ranieri & Co. picks Veritonic to measure ad performance across its podcast network
12-08-2022 | 14:06:07
Veritonic, the industry’s comprehensive audio research and analytics platform, has announced that Ranieri & Co., the ANZ podcast company, has selected its audio Attribution solution to enable the company and its clients to accurately track and measure podcast ad performance.
UK broadcaster ITV appoints Niki Garner as Director of ITV Creative
10-08-2022 | 14:34:00
UK broadcaster ITV announced the appointment of Mother’s Niki Garner as the new Director in charge of ITV’s in-house advertising agency, ITV Creative.
Hivestack signs strategic partnership with PHD Media for DOOH in South Africa
10-08-2022 | 13:36:00
Ad-tech company Hivestack announced a partnership with media and marketing communications agency PHD Media. This partnership enables PHD to integrate programmatic DOOH into the omnichannel strategies.
Global social media ad spend jumps 19 per cent year-over-year, study
05-08-2022 | 16:46:55
Emplifi, the unified customer experience platform, revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide.
Four emerging technologies that will impact digital advertising, Gartner
05-08-2022 | 16:36:54
There are four emerging technologies on the 2022 Gartner, Inc. Hype Cycle for Digital Advertising that are expected to have a transformational impact on digital advertising: artificial intelligence (AI) for marketing, emotion AI, influence engineering, and generative AI.
Global cloud advertising market to reach $140 billion in 2026, report
04-08-2022 | 15:53:25
A public cloud advertising platform offers services in which multiple organizations share cloud advertising services where each organization's data and applications are inaccessible to others over the internet.
Entravision closes investment in digital marketing services company Jack of Digital
04-08-2022 | 15:51:20
Entravision, a global advertising, media and ad-tech solutions company, has announced the closing of the previously announced strategic investment stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan.
OneScreen.ai launches public directory of out-of-home advertising inventory
03-08-2022 | 16:22:00
OneScreen.ai’s robust directory is the basis for building the first public ecosystem in OOH that allows providers to interact openly and freely with buyers and marketers.
Advertising services market to reach $188 billion by 2026, report
03-08-2022 | 16:18:38
The advertising services market size is expected to grow by $188.92 billion during 2021-2026 according to the latest market research report by Technavio.
Niche unveils first ad-free social media platform geared for Web3
03-08-2022 | 16:16:39
Niche has recently closed its $1.8M pre-seed round. The investment was led by MetaWeb with follow-on from Alumni Ventures Group and a grant from the NEAR Foundation.
S4Capital appoints Colin Day Chair of Audit Committee and Chris Martin Chief Operating Officer
03-08-2022 | 16:11:56
S4Capital plc, the digital advertising and marketing services company, has announced the appointment of a new Chair of the Audit and Risk Committee, as part of its previously indicated plans to invest in and tighten its financial control, risk and governance processes.
[Marketing Week] Bob Koigi: Marketing talent crisis slams the brakes on growth
03-08-2022 | 14:00:00
In what is creating jitters in the marketing industry, close to half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent.
Aleph and Reddit ink deal to service advertisers in European emerging markets
02-08-2022 | 15:27:25
Aleph Group, Inc, a global enabler of digital advertising in emerging countries, has announced a global sales partnership with Reddit to ensure the success of advertising partners throughout Europe and Central Asia as the platform continues to scale internationally.
Global advertising agencies market to reach $553 billion by 2026, report
01-08-2022 | 10:30:00
Growth in the historic period resulted from strong economic growth in emerging markets, rise of globalization, rising penetration of e-commerce, rising advertisement expenditure and rapid development in technology.
New research explores how DTC ecommerce brands measure performance and optimize ad spend
01-08-2022 | 10:30:00
Measured, the spend optimization platform for DTC advertisers, has released The State Of DTC Marketing Measurement, a new research report that explores how direct to consumer (DTC) marketers are navigating budget optimization and measurement challenges associated with ongoing upheaval in the advertising industry.
Havas Group re-establishes in Vietnam with new leadership
29-07-2022 | 08:33:03
In a move to further strengthen its Together strategy to accelerate integration and provide a seamless, agile service for clients, Havas Group has re-established its fully owned village operations in Vietnam, with Alexandre Sompheng taking the helm as Group CEO.
Marketing facing worst-ever talent crisis, study
29-07-2022 | 08:24:10
Nearly half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent, topping off at 54% among agencies, according to new research from WFA and global media advisors MediaSense.
Entravision promotes Karina Cerda to Executive Vice President of Global Marketing
29-07-2022 | 08:19:33
In this newly created position, Ms. Cerda will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella.
World Federation of Advertisers grows its corporate network
28-07-2022 | 09:52:33
World Federation of Advertisers, WFA, has welcomed a host of new corporations into its membership in recent months, with 140 multinationals now plugged into the organisation’s peer-to-peer networks.
Nielsen launches four-screen ad deduplication which will be used for YouTube
28-07-2022 | 09:47:46
Nielsen Four-Screen Ad Deduplication methodology enables media buyers to more clearly understand and better compare YouTube reach inclusive of connected TV (CTV) to linear TV ad buys.
Global in-app advertising market to reach $343 billion by 2027, report
28-07-2022 | 09:44:30
Mobile app advertising refers to a monetizing strategy that enables advertisers to promote their products and services on smartphone applications.
Kohl’s expands advertising opportunities with Kohl’s Media Network
28-07-2022 | 09:42:34
The retail media network harnesses Kohl’s omnichannel presence, knowledge of its customer base, and 60-year history in retail to connect brands with their intended audiences and provide valuable business insights that demonstrate measurable results.
MGID and G/O Media announce exclusive multi-year partnership
27-07-2022 | 14:27:53
MGID, a global advertising platform, has announced an exclusive multi-year agreement with premium digital publishing power-house G/O Media.
[Marketing Week] Bob Koigi: Measuring the value and worth of brands
27-07-2022 | 12:15:00
Brands continue to outsmart each other in the eyes of consumers as competition across social media, service delivery and sustainable practices heats up.
Hilton introduces first global brand platform putting the hotels back into hotel marketing
26-07-2022 | 14:06:31
Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay.
Matterkind releases report exploring diversity, equity and inclusion across advertising
26-07-2022 | 14:06:10
Matterkind, IPG’s activation intelligence company, has debuted a new report exploring how advertisers can embrace DEI to usher in a new era of responsible marketing and advertising.
Comcast Advertising reveals how free ad-supported streaming TV is changing the TV advertising landscape
25-07-2022 | 10:49:00
Comcast Advertising has released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.”
Hivestack launches programmatic Digital Out of Home (DOOH) marketplace in South Africa, inks partnership with Xaxis
25-07-2022 | 10:39:00
Xaxis South Africa has announced it’s partnership with Hivestack, the world’s programmatic digital out of home (DOOH) ad tech company, to drive the future of OOH solution in the South Africa market.
StackAdapt launches into emerging in-game channel with new inventory
25-07-2022 | 10:30:00
StackAdapt, the self-serve programmatic advertising platform, has announced it is launching the emerging channel of in-game inventory, adding a new element of non-intrusive, highly visible advertising to StackAdapt’s robust multi-channel offering.
Targetspot signs video partnership with ShowHeroes
22-07-2022 | 16:38:00
Targetspot, a global player in AdTech and digital audio monetisation, has announced a highly promising agreement with ShowHeroes, an independent video solutions provider.
WOOH launches measurement system in Sweden
22-07-2022 | 16:31:54
Media owners, advertisers and agencies in Sweden now have access to Outdoor Impact 2.0, a new OOH measurement system designed by Ipsos to evolve the understanding of Out of Home audiences.
75% of UK and US Consumers uncomfortable purchasing from brands with poor data ethics, survey
21-07-2022 | 08:24:13
The consumer data underscores a trend of decreasing consumer trust with targeted advertising.
[Marketing Week] Bob Koigi: The price brands pay to acquire customers
20-07-2022 | 16:00:00
Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.
Brands losing $29 for each new customer acquired on high acquisition costs, research
20-07-2022 | 10:25:30
SimplicityDX, the edge experience company, has announced new research showing that escalating customer acquisition costs are impacting e-commerce profitability for brands and retailers.
Teads partners with Nexstar Digital to deliver inread advertising technology and monetization capabilities
20-07-2022 | 10:20:20
The new partnership covers a majority of Nexstar Digital’s portfolio including local station websites and apps, NewsNation, and The Hill. This allows Nexstar Digital to scale its online inRead inventory, while increasing video and display ad monetization.
WPP acquires ecommerce agency Corebiz
19-07-2022 | 13:54:00
WPP has announced that it is acquiring Corebiz, a Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region.
Adriel to unveil marketing intelligence solution in England
19-07-2022 | 13:35:00
Adriel is an intuitive plug-and-play platform that enables marketers to connect, manage, and optimize an unlimited number of digital advertising accounts in a central workspace.
[eMarketer] Economic uncertainty comes for the advertising industry
19-07-2022 | 12:02:23
The economy’s turn has only made the rocky relationship between Big Tech and advertisers worse.
Agency rosters face ongoing reform and revamps, report
18-07-2022 | 12:10:00
Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the WFA and The Observatory International.
Hivestack and Volta partner to drive targeted location-based solutions for DOOH
15-07-2022 | 08:41:03
Advertisers from around the world can now activate customized programmatic digital out of home (DOOH) campaigns across Volta’s dual media and electric vehicle (EV) charging network in the US
Havas Group integrates its Global Creative and Health Networks
15-07-2022 | 08:38:50
To better support brands’ ever-changing needs, Havas Group has announced the start of a new chapter, through the simplification of its organization and the deeper integration of its Global Creative and Health Networks.
Nielsen advances and brings scale for digital measurement of the open web in 17 markets
15-07-2022 | 08:13:44
The Nielsen Identity System powering Digital Ad Ratings addresses advertising waste and helps enable advertisers and publishers to measure reach and frequency of their audiences with confidence knowing that when a digital ad is viewed, demographics are deduplicated across mobile and PC platforms.
Buyers willing to pay more for premium and trusted inventory, IAB Europe survey
15-07-2022 | 08:10:14
IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has released results of a new survey, which surveyed buyers to identify their digital advertising quality concerns and understand their attitudes towards industry standards, and different types of inventory.
[eMarketer] What Netflix and Microsoft partnership means for the ad industry
15-07-2022 | 07:52:07
After months of speculation, Netflix announced that it has chosen Microsoft as its technology and sales partner for the streaming service’s upcoming ad-supported subscription tier.
Global advertising spend to grow by 8.7 per cent in 2022, Dentsu forecast
14-07-2022 | 12:03:33
The twice-yearly report which combines data from close to 60 markets globally, anticipates US$738.5 billion will be spent globally in its July ‘reforecast’. 
[eMarketer] Automakers spent 23% less on TV advertising in June
14-07-2022 | 11:06:15
The industry’s TV spending dropped 23% in June compared with last year and has shifted away from local advertising, according to iSpot.TV.
WFA members inducted into inaugural Forbes CMO Hall of Fame
13-07-2022 | 10:15:00
All seven – out of 18 CMOs who have been inducted into the CMO Hall of Fame – have featured at least five times on the Forbes World’s Most Influential CMO list, which was first published in 2012.
Plus Media Solutions brings data-driven impact to brands and content providers
13-07-2022 | 10:10:00
The impact management system includes end-to-end services helping entities — large or small, nonprofit or corporation — develop and execute data-driven marketing and sustainability strategies.
Founders &.agency launch &.media group
13-07-2022 | 10:05:00
&.media group is a full service media & content group with its headquarters in Amsterdam.
SmartMedia Technologies joins Amazon Advertising Partner Network
08-07-2022 | 11:40:47
As an Amazon Advertising partner, SMT is dedicated to executing the best possible service and results for its current and future client roster.
IPA launches new mentoring programme for agency members
08-07-2022 | 11:37:30
The Institute of Practitioners in Advertising, IPA, has launched a new mentoring offering to help retain and develop the careers of its agency employees and to help grow their businesses. It is based uniquely on mentees ‘pitching’ their need and was officially announced at the IPA Business Growth Conference.
Comcast Advertising names James Rooke President
08-07-2022 | 11:34:33
Comcast Advertising has announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress.
AdQuick.com and OutPoint partner to bring revenue lift modeling solution to out-of-home advertising
08-07-2022 | 11:30:06
As user-level tracking diminishes due to consumer privacy concerns, media mix modeling provides a solution to the new measurement challenges marketers face.
[Marketing Week] Bob Koigi: Brands train eyes on influencer advertising
07-07-2022 | 13:45:00
As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.
WPP creates Design Bridge and Partners
07-07-2022 | 13:07:41
Launching in January 2023, the new company will enable clients to leverage a full range of industry-leading design expertise, driving growth and transformation through consumer, business, lifestyle and experience design.
Brands will spend $27.5 billion on influencer advertising in 2022, report
07-07-2022 | 12:53:42
As smartphones and internet technologies become increasingly accessible in Africa, the continent has become a lucrative market for the eCommerce industry. According to the numbers presented by StockApps.com, the African eCommerce market will reach annual revenue of $46.1 billion by 2025.
In game advertising market to hit $17.6 billion globally by 2030, report
07-07-2022 | 12:43:12
As per the report, the global in-game advertising industry was pegged at $6.8 billion in 2021, and is expected to reach $17.6 billion by 2030, growing at a CAGR of 11.0% from 2022 to 2030.
WPP to acquire marketing technology agency Bower House Digital
06-07-2022 | 09:53:00
WPP has announced it has agreed to acquire the business of Bower House Digital, a marketing technology services agency located in Australia.
GARM announces new guidelines on misinformation to cover brand safety within the metaverse
06-07-2022 | 08:15:00
The Global Alliance for Responsible Media has announced a series of new guidelines as it marks its third anniversary at the Cannes Lions International Festival of Creativity.
VideoAmp to integrate cross-platform measurement as currency into Mediaocean workflow
06-07-2022 | 08:10:00
The integration of VideoAmp data into Mediaocean platforms comes at a crucial inflection point for the industry as it seeks to leverage new types of currencies to transact upon.
DIRECTV taps Yahoo Unified Ad Tech to unlock advanced TV opportunities
05-07-2022 | 08:10:00
Against the backdrop of an increasingly fragmented advanced TV landscape, DIRECTV Advertising and Yahoo announced today that they are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory.
InMobi integrates mobile supply with Yahoo’s demand-side platform for direct advertiser access
05-07-2022 | 08:00:00
InMobi, a provider of content, monetization and marketing technologies that help businesses fuel growth, has announced a direct integration of its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform.
Channel 4 challenges UK advertisers to improve disabled representation in advertising campaigns
01-07-2022 | 09:44:27
Channel 4’s 2022 Diversity in Advertising Award returns this year to tackle the ongoing lack of authentic representation and portrayal of disabled people in TV advertising.
[Marketing Week] Bob Koigi: The changing content consumption trends
29-06-2022 | 13:00:00
Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.
Emerald acquires Advertising Week Global Event Platform
29-06-2022 | 08:05:00
Emerald Holding, Inc. has announced that it has completed the acquisition of all of the assets comprising the business known as Advertising Week from Stillwell Partners.
[eMarketer] Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
28-06-2022 | 08:00:00
Google and Meta Platforms have had a dominant combined share of the digital advertising market for years, but their hold on the sector is easing.
Global online classified ad platform market to reach $16 billion in 2026, report
28-06-2022 | 08:00:00
The market is driven by growth in mobile classified advertising, the low cost of online advertising, and rapidly declining print advertising.
Hivestack appoints Benjamin Abbatiello as Global SVP of publisher solutions
24-06-2022 | 15:09:38
Hivestack, the independent programmatic digital out of home (DOOH) ad tech company has announced the appointment of Benjamin Abbatiello as new Global SVP, Publisher Solutions.
Seven agencies join UK’s Institute of Practitioners in Advertising
24-06-2022 | 15:03:42
The Institute of Practitioners in Advertising, IPA, has announced that Craft Media, IMA-HOME, M&C Saatchi Performance UK, Octagon UK, Plug Media, Raw London and Recipe Media were elected into IPA membership at its quarterly Council meeting.
WPP partners with Ukrainian Government to support economic recovery
23-06-2022 | 10:09:46
WPP and the Ukrainian Government today announced a partnership to attract investment into Ukraine and help rebuild its economy.
[Column] Sergio Bouterse: The benefits of a data-driven approach in programmatic digital out of home
23-06-2022 | 09:53:02
In what have been a challenging few years for everyone, the out-of-home (OOH) sector has demonstrated its ability to innovate and has undergone a significant transformation, facilitated by the increasing adoption of programmatic technology.
WFA launches Charter for Change at Cannes to drive global action on diversity, equity and inclusion
22-06-2022 | 14:15:27
World Federation of Advertisers, WFA, is launching a Global DEI Charter for Change at Cannes Lions, with the aim of driving real actions and improving the lived experiences for multiple groups working in the marketing industry.
[eMarketer] Streaming services are likely to win bigger share of upfront ad spending
22-06-2022 | 13:43:03
Though traditional TV networks are the primary players in the US upfronts, streaming services will likely emerge as the prime beneficiaries this year.
Publicis Groupe France appoints Chief Metaverse Officer
20-06-2022 | 14:54:43
The appointment of Leon builds on the expansive set of existing capabilities, skillsets and talent that currently resides within Publicis Groupe.
Hivestack named official member of Prebid.org
20-06-2022 | 14:51:21
As a member of Prebid.org, joining as a Technology level partner, Hivestack will be able to further support its efforts in driving adoption of an open source unified auction framework for programmatic DOOH and join its peers to help build and shape the ad tech ecosystem.
Yieldmo and Adform partner to help brands and agencies unlock value without cookies
20-06-2022 | 14:46:55
The partnership reflects Yieldmo’s continuing international expansion, particularly increasing its reach in Europe.


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