Realife Tech has announced a three-year partnership with Outernet, a high capacity immersive media space under development in the heart of London's West End.
Exterion Media The Netherlands introduces audience-based purchasing to its Digital Out-of-Home opportunities
Exterion Media The Netherlands will now offer the option of audience-based purchasing across environments such as street, roadside, shopping centres and petrol stations in addition to its more traditional location-based purchasing routes.
Swedish national Out of Home JIC Outdoor Impact, headed by Mats Rönne, is the latest national OOH association to join The World Out of Home Organization.
The UK Advertising Association (AA), in partnership with the IPA and ISBA, has launched Ad Net Zero, an industry-wide initiative to help UK advertising respond to climate crisis.
EyeEm has partnered with Geometry, WPP’s end-to-end Creative Commerce agency, to support and empower the global creative industry adversely affected by the global Covid-19 pandemic to launch #UpForCollab.
WPP and Anzu, an adtech startup specializing in integrating advertising into video games, have announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space.
blowUP media is expanding its Digital Out of Home network The Collective® with high-quality digital screens in the recently renewed city centre of Tilburg.
WPP has announced the launch of VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings.
Outbrain, the world's discovery and native advertising platform on the open web, has announced the appointment of Magdalena Flick to Managing Director of Benelux.
The Glitch, one of India’s independent creative agencies, has joined forces with global experience agency VMLY&R.
WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group.
Nielsen says it has added addressable measurement to its National TV currency.
Spotify Technology, the global audio streaming subscription service, has announced that the company has entered into a definitive agreement to acquire Megaphone.
Amid the COVID-19 crisis, the global market for Advertising Agencies estimated at $181.3 Billion in the year 2020, is projected to reach a revised size of $210.5 Billion by 2027.
Amazon Pay-Per-Click (PPC) advertising has developed into a powerful marketing channel on Amazon.
Beauty and makeup giant ARTDECO has relaunched its online shop across nine countries and seven languages.
In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud.
SpotX, the global video advertising platform, has signed a strategic agreement with GroupM, the media investment group of WPP, to serve as the primary partner for all programmatic digital video and over-the-top (OTT) inventory.
BCW Africa, Brand Leadership, Kantar and Geopoll have launched the #BuyAfricaBuildAfrica initiative to encourage local brands to adopt the #BuyAfricaBuildAfrica stamp of approval.
RTL Group today announced it has completed the sale of its entire shareholding in Vancouver-based BroadbandTV to BBTV Holdings Inc., effective 28 October 2020, for €102 million.
The European Publishers Council (EPC) has welcomed the Italian Competition Authority’s investigation against Google for an alleged abuse of dominant position.
WPP today announces the appointment of Dr. Ya-Qin Zhang to its Board as a Non-Executive Director with effect from 1 January 2021.
GroupM Australia Chief Investment Officer Nicola Lewis has been promoted to Global Chief Growth Officer of Finecast, GroupM’s fast-growing Addressable TV business.
The demise of third-party cookies, heightened consumer sensitivity to messaging, and tightening of marketing budgets have restricted personalization opportunities, according to Gartner, Inc.
SBS will represent BBC First and manage advertising sales on the channel from November 1. This partnership will allow advertisers to connect with the BBC First audience in Belgium for the first time.
Kantar, the global marketing data, insights, and consulting company, announces the appointment of Alexis Nasard as Chief Executive Officer, effective 30 December 2020.
MeMo² is directly looking for a Brand & Crossmedia Research Consultant (fulltime).
MeMo² is directly looking for a Python Developer for Automatization (Part-time).
Havas Creative has launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey.
OpenSlate, a provider of content ratings across the world's largest digital platforms, has announced a partnership with TikTok, the destination for short-form mobile video.
AppsFlyer, the global attribution leader, has released the 11th edition of its Performance Index.
Nielsen has announced integration with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying.
E.ON, the international energy company has appointed a Publicis Groupe Power of One solution led by Starcom as its Media partner across eight major European markets.
Havas Media Group has announced that they have become a member of the Conscious Advertising Network (CAN).
As the world has continued to innovate, ad personalization has remained one of the more effective tools out there to help brands deliver more relevant ad experiences.
MediaMonks has been awarded an Epic MegaGrant to explore the next frontier in automated tabletop and production using Epic’s Unreal Engine, the world’s most open and advanced real-time 3D creation tool.
Strategic design agency Sorthvid has announced that they will fully integrate into one of Europe’s leading digital agencies; Dept.
Outbrain, the world's discovery and native advertising platform on the open web has launched Carousel, an interactive Smartad format.
Integral Ad Science (IAS), a digital ad verification company, has released its Media Quality Report (MQR), which found there has been an improvement in most major digital media quality indicators.
The Swiss headquartered new digital advertising platform, YOUengine, will launch in 5 test cities starting January 15, 2021 with a 50 city push in the works later in the year.
Hillenaar Outdoor zet investeringen in digitale reclamemasten door. In oktober wordt een object van het bedrijf operationeel nabij Breda.
Nielsen has announced that it is augmenting the digital capabilities of Nielsen Ad Intel, a market advertising intelligence solution.
WPP has appointed Tom Ilube CBE to its Board as an independent Non-Executive Director with immediate effect.
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to WFA’s latest Crisis Response Tracker.
Samsung has announced the launch of a self-serve advertising platform that offers advertisers the opportunity to place ads into its growing Samsung TV Plus ad supported streaming TV offering.
Outbrain, a global discovery and native advertising platform on the open web, has announced the expansion of Conversion Bid Strategy, part of Outbrain's suite of optimization tools.
Havas Media Group, part of the Havas Group, has picked FreeWheel’s Strata platform to power its media buying and management business in the U.K. and France.
Isobar’s exclusive study of over 1350 global Chief Marketing Officers, CMOs, has assessed the evolution of customer experience design in the age of Covid-19 and beyond.
Candid, the largest independent marketing and advertising platform in the Netherlands, has named Ruud Wanck as the new CEO effective October 1 2020.
Global advertising and PR company Dentsu Group Inc. has announced that its international business Dentsu Aegis Network will now operate under the dentsu brand.
The World Woman Foundation, in partnership with Geometry along with WPP agency partners BCW, Hogarth Worldwide and Gramercy Park Studios, have launched its #ShesMyHero campaign which will culminate in World Woman Hour.
With over 40,000 partner enterprises, McDonald’s Austria is the principal partner of Austrian agriculture in the catering sector.
Eighteen leaders across WPP have been honoured in the HERoes Women Role Model Lists 2020 for championing women in business and driving change for gender diversity in the workplace.
GroupM U.K., WPP’s media investment group, has announced that all five of its U.K. agencies plus GroupM U.K. and Xaxis U.K. have been awarded Gold Standard Certification 2.0 from the IAB.
Facebook, YouTube and Twitter, in partnership with marketers and agencies through the Global Alliance for Responsible Media, GARM, have agreed to adopt a common set of definitions for hate speech and other harmful content.
Publicis Groupe has announced the appointment of Marta Ruiz-Cuevas as Publicis Groupe Iberia (Spain and Portugal) CEO, expanding upon her continued Publicis Groupe Mexico CEO remit.
Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience.
Global video advertising platform SpotX has announced new programmatic solutions that will allow TV programmers to unlock the full value of linear addressable television for the first time.
ReverseAds has announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands serve intuitive ads everywhere buyers go online after their initial search.
Digital marketing agency Wpromote, has announced the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative.
Nielsen has announced that Hearst Television has selected Nielsen Marketing Cloud to power access to premium audiences through its Hearst Anyscreen product.
VMLY&R has announced a partnership with Profitero, an ecommerce analytics platform. The alliance involves a first of its kind “open ecosystem” which connects retail digital shelf analytics, media agencies and ad tech platforms.
Verizon Media and Broadsign have announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform.
Channel 4 has revealed an exclusive partnership with Estée Lauder and media agency MG OMD, representing the first campaign of its kind with a broadcaster for the luxury brand.
Kubient and Zoox Smart Data, a solution in applying Big Data and artificial intelligence, have launched a strategic partnership to allow advertisers to buy with vetted first party, consumer provided audience data.
German-based service provider Admitad has launched Admitad Affiliate Marketplace, an aggregator of affiliate programs from multiple networks.
Hivestack, a global programmatic digital Out of Home (DOOH) ad tech company, has announced a new partnership with Clear Channel UK, part of Clear Channel Outdoor, one of the global leaders in Out of Home.
Dynata, the world’s largest first-party data and insights platform, has announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions.
Samsung Electronics has announced a new partnership with design company d’strict to showcase groundbreaking new media art on Samsung’s industry-leading SMART signage.
The Chief Marketing Officer (CMO) Council in partnership with Cision has published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption.
Nielsen has announced it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative standards for campaign outcomes measurement.
The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it the world’s biggest all-format digital Out of Home campaign ever launched.
A survey of current UK marketing priorities from the Chartered Institute of Marketing reveals that brand reputation remains key in coping with COVID-19.
VMLY&R has announced that it will launch a new global healthcare agency, VMLY&Rx, to service specialty Rx pharmaceutical companies.
World Federation of Advertisers has unveiled an advertiser-centric Framework for cross-media measurement – the “holy grail” for marketers.
St John & St Elizabeth Hospital has awarded its advertising account to Seven Stones.
A new study released by MAGNA, Roku, and IPG Media Lab dubbed “Valuing the Value Exchange,” demonstrates how marketers can use brand experiences that aide TV streaming content discovery.
Evvolution, a German based ad consultancy agency, has launched with a new approach to an old challenge: reaching and engaging high quality audiences where they are.
The Advertising Standards Authority, ASA, has launched a brand new advertising campaign in Scotland to promote its role in helping to keep all ads ‘legal, decent, honest and truthful’.
Infront, a sports marketing company part of Wanda Sports Group, has announced it prolonged the exclusive marketing partnership for the annual Vierschanzentournee with the German Ski Association (DSV) and the Austrian Ski Association (ÖSV).
Global advertising and marketing company, Dentsu Aegis Network, has announced that it has achieved 100 per cent renewable electricity across its worldwide operations where markets allow.
Nielsen and Translation Enterprises are teaming up to create an offering to help brands activate, plan and measure what resonates in popular culture.
Programmatic trading channels for WFA Members account for more than two fifths of global digital media investment, up from 16 per cent in 2016.
World’s largest kiwifruit marketer Zespri International Limited has selected an interdisciplinary team of WPP agencies as its global Agency of Record (AOR) to deliver its brand proposition.
Dare.Win, an award-winning Paris-based digital creative agency has entered into a merger with MediaMonks, S 4Capital’s Content practice.
Clear Ads, Amazon's advertising demand side platform agency is currently dominating the Demand Side Platform (DSP) business in the UK.
Geometry has announced promotion of Will Good to the newly created role of Global Head of Business Development, reporting directly to Global CEO Beth Ann Kaminkow.
rlaxx TV, the new European Advertising-based Video on demand (AVoD) service, is now available in Germany and the United Kingdom on smart TVs by Blaupunkt, Hisense, Hitachi, JVC, Medion, Metz, Sharp, Telefunken, Toshiba and Vestel.
Large global companies are rapidly expanding the scale of their in-house creative agencies, particularly for digital content, according to new research undertaken by the WFA and The Observatory International.