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11-09-2020 18:52:00 | Door: Administrator | Hits: 5565862 | Tags:

[Marketing Week] Bob Koigi: The changing content consumption trends
16-06-2022 | 13:00:00
Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.
Global artificial intelligence in marketing market to reach $9.8 billion in 2022, report
14-06-2022 | 10:58:07
As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.
Mindshare launches precisely human intelligence to help accelerate good growth for brands
03-06-2022 | 09:08:46
Mindshare, the media services company that is part of WPP, has launched Precisely Human Intelligence (PHI) - a new suite of machine learning products that help brands better understand the motivations, mindsets and emotions that drive consumer decision-making and then buy those audiences at scale.
Kantar Marketplace adds AI-powered digital ad testing to platform
31-05-2022 | 14:30:22
The launch is part of Kantar’s ongoing investment in its digital solutions and is just one of several significant enhancements planned for 2022 - enabling clients to unlock the full potential of their digital campaigns.
Hearst UK launches new experiences division – HearstX
18-05-2022 | 08:18:00
HearstX will create experiences for both the physical and the digital worlds, leveraging emerging technology including VR and AR, as well as repurposing the business’ flagship brand events into bespoke, curated experiences.
[eMarketer] US executives spot potential risks in AI
16-05-2022 | 07:18:22
In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk.
Mediahuis invests in Finnish proptech startup Skenariolabs
11-04-2022 | 08:57:40
European media group Mediahuis is investing in the Finnish company Skenariolabs, a fast-growing start-up that predicts the future of sustainable real estate, based on data and artificial intelligence (AI).
Baidu Global’s AI-Integrated Marketing Platform MediaGo to include new offerings powered by Xandr
10-03-2022 | 07:47:32
Baidu Global has announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. 
Xandr and Scibids partner to offer customizable, independent AI to paid digital media buyers
09-03-2022 | 07:52:05
The result is a frictionless experience for buyers who are able to activate Scibids’ customizable, privacy-centric, and highly performant ad decisioning.
[Marketing Week] Bob Koigi: Warming up to the metaverse revolution
24-02-2022 | 13:00:00
As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.
Outbrain unveils an AI based campaign optimization tool built for a cookieless world
23-02-2022 | 08:26:04
The new solution automatically optimizes ad creative serving and adjusts cost-per-click bidding by analyzing data from the advertiser website analytics system.
Global advertising agencies market to reach $553 billion in 2026, report
28-01-2022 | 08:32:00
Major players in the advertising agencies market are Caveni Digital Solutions, Socialiency Advertising, Tegra, BrandBurp Digital, Plan Z, Titan SEO Group, Breakneck Creative, Thevisiontech, Dentsu Inc., WPP PLC and Omnicom Group Inc.
Kantar adds AI-powered ad testing solution to its market research platform
26-01-2022 | 07:29:27
Kantar, the global data-driven analytics and brand consulting company, has announced that Link AI, its AI-powered ad testing solution, is now available on Kantar Marketplace, its agile market research platform.
Content marketing market to grow by $418 billion from 2020 to 2025, Technavio report
19-01-2022 | 07:54:36
The use of AI with social media management software is one of the major trends supporting the content marketing market.
Kantar acquires MindIT Artificial Intelligence to advance vision for consumer goods revenue management solutions
18-01-2022 | 07:09:01
Kantar, the global data-driven analytics and brand consulting company, has announced the acquisition of all software intellectual property (IP) and the development team from MindIT, the Bologna, Italy-based artificial intelligence (AI) company.
[Marketing Week] Bob Koigi: How pandemic will impact ad spend in 2022
12-01-2022 | 13:28:00
The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022.  This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.
IBM Watson Advertising brings AI-driven weather analytics to AWS Data Exchange
11-01-2022 | 13:17:22
The weather datasets can help analyze how weather affects consumer purchasing across different categories such as pharmaceuticals, apparel, consumer packaged goods and indoor and outdoor activities.
[eMarketer] Health systems will turbocharge their AI strategies in 2022
07-01-2022 | 06:29:26
AI’s ability to assist clinical diagnostics and absolve burnt out healthcare workforces of admin tasks has health execs ready to kick their AI investments into high gear.
[eMarketer] Ethical AI movement aims for more accountability to decrease algorithmic bias
14-12-2021 | 12:45:00
Employers must now also tell job applicants living in New York when AI plays a role in getting hired or promoted.
Advertising and media solutions company Telmar acquires Helixa
09-12-2021 | 07:01:46
Helixa and Telmar have announced they have completed an acquisition agreement giving Telmar, the global lleader in advertising and media planning solutions, ownership of the data-driven audience intelligence platform.
[Marketing Week] Bob Koigi: Betting on emerging technologies to boost communication campaigns
30-11-2021 | 14:15:00
With a growing number of clients keen on tracking ROI on their communication campaigns, communication and PR companies are embracing emerging technologies including artificial Intelligence and cloud computing to deliver that value.
MediaCom launches Creative Analytics to provide clients effective digital campaigns
25-11-2021 | 14:34:29
MediaCom is launching Creative Analytics, a new global capability designed to give greater insight into future creative performance across programmatic display, search, social and video.
Outbrain acquires video intelligence AG platform, expands brand and video offering
22-11-2021 | 15:20:00
vi’s contextual and machine learning technology enables media owners to enhance user engagement and monetization by adding relevant video content to articles.
Kantar brings AI-based creative testing to digital video adverts
21-10-2021 | 16:30:59
Kantar, the world’s data-driven analytics and brand solution company, has announced the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising.
BEN Group and 605 measure impact of product placements on viewer behavior across linear TV
29-09-2021 | 15:07:46
BEN Group, the entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content, and 605, a television measurement and analytics company, have announced findings from their partnership.
[Marketing Week] Bob Koigi: Sustainable brands and campaigns
14-09-2021 | 14:15:00
Companies and institutions are increasingly leaning towards sustainable practices to respond to growing global problems.
[Marketing Week] Bob Koigi: Activating innovative ad solutions to grow brands portfolio, expand customer base
31-08-2021 | 15:50:54
As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.
WPP acquires AI technology company Satalia
25-08-2021 | 15:10:13
Satalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, whose clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever.
Alfi Study predicts programmatic advertising spending will increase
27-07-2021 | 16:02:00
Responses revealed that 49% of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years, and 43% believe there will be a ‘slight’ increase in expenditure.
UN announces winners of the Food Systems Best Small Business competition
27-07-2021 | 11:34:15
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.
[eMarketer] Ethical questions on use of AI by big tech companies
28-06-2021 | 11:30:00
Ethical considerations in AI are increasingly important as it becomes intertwined with everyday life—and as a growing body of research highlights the litany of racial and gender biases baked into the tech.
WPP launches global data company Choreograph
27-04-2021 | 16:12:02
WPP has announced Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies.
MediaCom unveils new division merging media and creativity to drive brand relevance
27-04-2021 | 16:03:00
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
Logitech and Baidu Brian partner to transform working with AI and voice
13-04-2021 | 12:53:15
Logitech has announced a long-term partnership with Baidu Brain, beginning with the launch of its intuitive new Logitech Voice M380 Wireless Mouse with Speech Input in China.
Mediahuis Ventures invests in AI coaching startup BUNCH
10-03-2021 | 14:01:00
Mediahuis Ventures, the venture capital arm of European media group Mediahuis, is investing in BUNCH, a New York and Berlin based  AI coaching startup.
Reprise appoints Vincent Spruyt as Global Chief Artificial Intelligence Officer
26-02-2021 | 10:51:57
Reprise, IPG’s global performance marketing agency, has announced the appointment of Vincent Spruyt as Global Chief AI Officer, effective immediately.
UK's Synamedia partners with Akamai to speed pirate take downs
13-01-2021 | 11:02:27
Synamedia, an independent video software provider, announced its security and watermarking solutions are now integrated with Akamai.
Artificial Intelligence is the most used emerging technology by CMOs, Isobar study
01-10-2020 | 11:54:11
 Isobar’s exclusive study of over 1350 global Chief Marketing Officers, CMOs, has assessed the evolution of customer experience design in the age of Covid-19 and beyond.
ReverseAds launches world's first reverse-engineered search advertising
22-09-2020 | 16:03:48
ReverseAds has announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands serve intuitive ads everywhere buyers go online after their initial search.
France AI startup reciTAL raises €3.5 million to bolster its Document Intelligence solutions
10-09-2020 | 12:58:48
reciTAL, a Paris-based AI start-up specializing in Document Intelligence solutions, is raising € 3.5 million for the first time with the Breega investment fund.
Demodesk raises $8m to scale world’s first intelligent online sales meeting software
10-09-2020 | 08:18:00
Demodesk has raised $8 million in the latest Series A funding round, led by Balderton Capital with participation from Target Global, to scale the platform that has revolutionized screen-sharing for great customer conversation.


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