Airport advertising is effective and drives frequent flyers to act after ad exposure, study
With average dwell times of an hour plus, the airport offers unique opportunities to connect consumers with brands.
Paramount+ and British Airways launch a dedicated channel on the airline’s highlife entertainment platform
Paramount+, the global streaming service from Paramount has announced a partnership with British Airways to preview some of the streamer’s best television series on long-haul international flights.
TotalEnergies and Air France-KLM sign agreement to supply sustainable aviation fuel for 10 years
This sustainable aviation fuel will be produced by TotalEnergies at its biorefineries. It will be made available to Air France-KLM Group’s airlines, mainly for flights departing from France (in accordance with French legislation) and the Netherlands.
TotalEnergies and SARIA join forces to produce sustainable aviation fuels
This agreement is a major step in securing feedstock supply (used cooking oils and animal fats) eligible to produce SAF and will enable the SAF production capacity to reach 210,000 tons per year, 25% higher than foreseen in the initial project announced in 2020.
Ontario International Airport doubles in-house advertising and partnership revenues during pandemic
Annual revenues generated by in-house advertising and partnership programs at Ontario International Airport (ONT) doubled to $1.6 million in the past 18 months, and the trend is expected to continue as demand for air travel in Southern California surges.
Sasol ecoFT and Sweden's Uniper partner to produce sustainable aviation fuel through SkyFuelH2
Sasol ecoFT has signed a letter of intent with Sollefteå municipality in collaboration with Sweden's energy company Uniper, to establish an industry-scale production facility for sustainable aviation fuel.
Boeing buys two million gallons of sustainable aviation fuel for its commercial operations
The agreement is the largest announced SAF procurement by an airframer and further demonstrates Boeing’s commitment to decarbonizing aviation.
[Marketing Report] Bob Koigi: Stepping up the war on extremist content, fake news
As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.
Etihad Airways selects Ad-Lib.io to evolve and scale their cross-channel digital marketing
Etihad Airways, the national airline of the UAE, and Ad-Lib.io, the next-generation Creative Management Platform (CMP), have partnered to advance Etihad’s digital advertising capabilities to the next level by leveraging Ad-Lib.io’s platform for digital-savvy brand marketers.
TotalEnergies partners with Safran to accelerate decarbonization of the aviation industry
TotalEnergies and Safran have signed a strategic partnership agreement to jointly develop technical and commercial solutions for the decarbonization of the aviation industry.
easyJet unveils new cabin crew and pilot uniforms made from recycled plastic bottles
The roll-out across the airline is estimated to prevent around half a million plastic bottles from ending up as plastic waste each year.
Total begins producing sustainable aviation fuel in France
Total has begun producing sustainable aviation fuel (SAF) at its La Mède biorefinery in southern France and its Oudalle facility near Le Havre. The biojet fuel, made from used cooking oil, will be delivered to French airports starting in April 2021.
KLM, partners commit to reduce carbon footprint with Sustainable Aviation Fuel programme
KLM’s Corporate BioFuel Programme has been renamed the KLM Corporate SAF Programme, Sustainable Aviation Fuel.
Neste partners with DHL Express for the supply of sustainable aviation fuel
Finland oil refining and marketing company Neste has announced that it has signed an agreement with DHL Express, the express service arm of Deutsche Post DHL Group for the supply of sustainable aviation fuel.
Uber, Cabify, Rivian, JetBlue and Boom Supersonic sign the climate pledge
Amazon and Global Optimism have announced that Boom Supersonic, Cabify, JetBlue, Rivian, and Uber have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Total to use Honeywell UOP technology to produce renewable jet fuel and diesel in France
Honeywell announced Total will use Honeywell UOP Ecofining process technology to produce renewable fuels, primarily for the aviation industry, at its Grandpuits platform at Seine-et-Marne in north central France.
Join the Marketing Report Group on LinkedIn!