DoubleVerify launches programmatic pre-bid attention optimization segments to maximize campaign performance
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the expansion of its performance solutions to include pre-bid attention optimization segments – enabling brands and agencies to maximize campaign performance at scale by identifying inventory characterized by high attention.
Good Hope FM, Cape Town’s Original, launches latest campaign for the community
Ad agency Joe Public Cape Town and design firm SHIFT collaborated on the rebranding campaign, which involved creating a new brand strategy, brand positioning, corporate identity, and a creative launch campaign.
iO develops sustainable brand campaigns for Dutch grid operator Enexis
After a pan-European tender process, grid operator Enexis has chosen to partner with blended agency iO to launch new brand campaigns.
iO and Cheops launch an atypical IT campaign on digital security
The campaign, that started officially in January is supported by a strategic and creative concept and deployed across a range of online and social media and print advertising.
GroupM updates carbon calculator to provide omnichannel measurement capabilities
GroupM, WPP’s media investment group, has released an updated version of its carbon calculator that provides omnichannel measurement capabilities for its agencies to be able to measure the carbon footprint of client campaigns more accurately.
ITV AdVentures Invest launches two new startup TV advertising campaigns
ITV AdVentures Invest, the company’s Media for Equity division, has partnered with two startup companies, LiveLink and Syrona Health, to launch their first ever TV advertising campaigns as part of ITV’s partnership with Google Startup’s Black Founders Fund.
SimplicityDX reinvents social commerce with edge storefronts
Edge Storefronts help brands acquire more customers and drive campaign revenue from social media by creating multichannel and campaign-specific e-commerce stores in minutes.
Adtech company AiAdvertising announces implementation of ChatGPT from OpenAI
The platform has been making headlines for attracting major investments from tech giants, and AiAdvertising has already begun incorporating the chatbot program into the development of its advertising campaigns.
VideoAmp and Warner Bros. Discovery announce audience measurement agreement
Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. Discovery will use VideoAmp’s measurement and data capabilities to better represent its audiences for advertisers.
TV campaign reach is highest when delivered across 40-45 networks, Effectv research
The study revealed that in today’s media landscape, where TV viewership is fragmenting more than ever, audience reach is maximized by buying across more networks without increasing budgets.
[Marketing Week] Bob Koigi: The rise and rise of social media advertising
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
[Marketing Week] Investing in ethical and responsible advertising
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.
Joe Public launches Cell C’s summer campaign, Spin Your World
Brand and Communications Group, Joe Public, recently launched Cell C’s latest summer campaign, “Spin Your World”, just in time for the summer holiday excitement.
Hivestack and Quotient partner to connect and enable global programmatic digital out of home campaigns
The partnership will see Quotient and Hivestack connect their leading technologies to enable premium, programmatic DOOH cross-channel media campaigns on a global scale.
Vacancy] Global is looking for a Commercial Talent Partnership Manager
Global is directly looking for a Commercial Talent Partnership Manager (Celebrity & Influencer Booker / AD level agency-side)
[Vacancy] Global is looking for an Agency Manager
Global is directly looking for an Agency Manager - Leicester Square, London
[Marketing Week] Bob Koigi: Accelerating decarbonization of the media supply chain
In July this year, a proposed global framework for measuring ad-based carbon emissions was introduced as a way one way to reduce the total amount of carbon created by the placement and consumption of advertising.
TikTok and DoubleVerify partner to provide post-campaign brand safety for advertisers
Back, in September 2021, DV first announced its partnership with TikTok to measure viewability and invalid traffic.
Hivestack expands business in Brazil by signing new Supply Side Partner RZK Digital
This partnership will integrate RZK Digital’s DOOH inventory into the Hivestack Supply Side Platform (SSP) allowing advertisers both from within and outside of Brazil to activate campaigns via private marketplace deals (PMP).
Media.Monks and GVB introduce first Dutch travel poet
To make Amsterdammers feel the connection of public transport, the Amsterdam carrier is introducing the first Dutch Travel Poet: Roziena Salihu. Media.Monks is responsible for the concept and execution of the campaign.
Azerion acquires [M]media to strengthen Dutch digital advertising foothold
Azerion has announced the acquisition of [M]media, a leading sales house, tech partner and intermediary for publishers and advertisers in the Dutch digital advertising space.
Vodafone to launch Europe-wide ad campaign with iPhone 14 nature message
Vodafone will light up Europe with an advertising campaign that will leverage the superior photographic capabilities of the new iPhone 14 to capture nature at is finest, highlighting Vodafone’s use of 100% renewable electricity in its European network
JCDecaux launches full stack ad server with tech partner VIOOH
JCDecaux Netherlands announces the first full stack ad server solution. A world first for JCDecaux, with more countries to follow soon.
DEPT launches campaign of the year Integrated communications team smart
Integrated communications team smart FLUX has developed the biggest campaign of the year for car brand smart Europe GmbH.
IRI expands media campaign evaluation to include omnichannel data
This enhancement will deliver more accurate measurement results and increased sales volume projections across omnichannel retail channels.
Gas company Primagaz and iO launch creative omnichannel campaign on clean energy
Propane gas specialist Primagaz, in partnership with end-to-end agency iO, launched its second major campaign of the year for the home heating market.
[Marketing Week] Bob Koigi: The implications of tightening ad budgets to the industry
Close to 30% of major advertisers say they’re cutting their ad budgets into next year with 74% said the economic downturn is influencing their 2023 budget decisions.
Burger King unveils campaign and modernized brand tagline: You Rule
Burger King® has unveiled its new brand positioning and campaign, kicking off with its modernized tagline, “You Rule.”
[Marketing Week] Bob Koigi: Meta’s proposed upgrades a win for content creators
These announcements while unique are also poised to benefit content creators.
[Marketing Week] Bob Koigi: Brands bolster the sustainability resolve
Brands are stepping up their net zero emissions commitments and reducing their carbon footprint through a raft of campaigns, interventions and partnerships as they seek to accelerate the transition to a clean energy economy.
Budweiser launches FIFA World Cup campaign targeting fans
The campaign is anchored by a cinematic film featuring the athletes and a diverse group of fans making their way through the player’s tunnel with conviction toward the FIFA World Cup pitch.
96 per cent of marketers achieved targets with out-of-home marketing campaigns, research
On average, these companies have seen monthly revenue increase by more than 50%. T
IC Markets unveils global marketing campaign to help traders to reach new heights
The advert plays on the renewed interest in the 1986 movie Top Gun, following the release of the sequel Top Gun: Maverick, and encourages traders to ‘trade up’ and experience the superior benefits of IC Markets.
[Marketing Week] Bob Koigi: The market value of addressable advertising
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.
[Vacancy] Global is looking for an Account Manager
Global is directly looking for an Account Manager, Field Based - London & South East
Epson and Usain Bolt renew partnership to promote cartridge-free printing across Europe
Following the success of last year's campaign, Usain, the world's fastest man, will once again feature as the face of Epson's EcoTank in a new through-the-line campaign to promote its cost saving printer and ReadyPrint ink subscription service.
Sam Edelman debuts its fall/winter 2022 campaign featuring supermodel Naomi Campbell
Sam Edelman, the contemporary lifestyle brand behind some of the world’s most iconic footwear, debuted its Fall/Winter 2022 campaign starring supermodel Naomi Campbell.
Yahoo and Comscore partner to bring advanced brand protection, contextual solutions to CTV campaigns
The Yahoo DSP will integrate with Comscore Activation™, a robust set of pre-bid inventory filters to help marketers achieve brand-safe, impactful campaign delivery across CTV inventory.
[Vacancy] Global is looking for an Outdoor Campaign Specialist (Entry Level)
Global is directly looking for an Outdoor Campaign Specialist (Entry Level), Glasgow
Smartly.io launches TikTok Shopping ads campaign
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced it is TikTok’s first-to-market campaign and ads partner to launch TikTok’s new ad solution, Shopping Ads, for advertisers to begin testing ahead of the 2022 holiday season.
Wish launches global brand campaign to support rebrand effort
ContextLogic Inc., one of the world’s largest mobile ecommerce platforms, has announced the launch of its global integrated brand campaign, ‘You Wish.’ The multi-channel, multi-market campaign brings to life the experience of shopping on Wish - where the emphasis is on discovery, fun and bargains.
[Marketing Week] Bob Koigi: How podcasts are powering the audio advertising market
Global audio advertising market is taking pride of place as audio becomes increasingly appealing for brand advertising since it can be presented in an open environment.
Fiverr launches ad campaign highlighting the platform as a talent access solution for larger businesses
The new business-to-business (B2B) approach comes as a result of an increasing number of companies flexing their in-house talent with freelance talent to increase adaptability, productivity and manage scalability.
UK broadcaster ITV appoints Niki Garner as Director of ITV Creative
UK broadcaster ITV announced the appointment of Mother’s Niki Garner as the new Director in charge of ITV’s in-house advertising agency, ITV Creative.
Hivestack launches programmatic Digital Out of Home (DOOH) marketplace in South Africa, inks partnership with Xaxis
Xaxis South Africa has announced it’s partnership with Hivestack, the world’s programmatic digital out of home (DOOH) ad tech company, to drive the future of OOH solution in the South Africa market.
[Marketing Week] Bob Koigi: The price brands pay to acquire customers
Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.
Mindshare launches campaign measurement solution to drive good growth
The new solution uses Machine Learning to analyze various elements and strategies behind an ad such as objective, targeting, placement type and position, creative format, and quality ranking, to predict ad recall lift potential and assess the quality of the creative for any campaign.
Logitech and creators drive action for diversity, equity and inclusion with new movement
As part of this year’s movement, Logitech has launched the inaugural Logitech Change Council. This council is a diversity, equity and inclusion (DEI) advisory board composed of creators.
Brands capitalize on creative with advances in the Ad-Lib.io platform
Personalize 2.0 delivers breakthrough capabilities to accelerate and scale campaign activation while ensuring brand governance and improved campaign addressability cross-channel.
[Marketing Week] Bob Koigi: Brands train eyes on influencer advertising
As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.
Channel 4 challenges UK advertisers to improve disabled representation in advertising campaigns
Channel 4’s 2022 Diversity in Advertising Award returns this year to tackle the ongoing lack of authentic representation and portrayal of disabled people in TV advertising.
Vice Media, Leo Burnett and BBDO Belgium shine at Cannes 2022
Cannes Lions has announced the winners of the Brand Experience & Activation Lions, Innovation Lions, Mobile Lions, Creative Effectiveness Lions, Creative Strategy Lions, Creative Commerce Lions and Creative Business Transformation Lions in the third Awards Show of the week, live from Cannes, France.
[Marketing Report] Bob Koigi: How Augmented Reality ads are influencing consumers’ purchasing decisions
As technology evolves, brands world over continue to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world around them.
ELLE UK and Nike in a campaign to celebrate UEFA Women’s EURO 2022 Championship
The campaign, which celebrates football at all levels, is brought to life with three limited-edition ELLE UK covers featuring inspiring women who are leading change in the sport to create the future of football, both on and off the pitch.
Eneco appoints Publicis Groupe Benelux as new lead agency
Publicis Groupe Benelux will work on energy company Eneco’s brand positioning and associated cross-media campaigns within the Netherlands and Belgium.
SoundCommerce expands campaign, data and intelligence for retail acquisition marketers
The release comes at a critical time as retailers and consumer brands experience growing financial pressures from escalating advertising, supply chain and e-commerce delivery costs in parallel with rising inventories and changing consumer demand.
Heineken confronts growing work life imbalance with new global campaign
HEINEKEN is addressing this growing work life imbalance with The Closer, an outlandish high-tech bottle opener that immediately shuts all work applications when a bottle of Heineken is opened with it.
Somersby launches new Global Brand Equity Campaign, “Best Shared with Friends”
Danish brewing company Carlsberg Group’s brand Somersby has unveiled a new Global Brand Equity Campaign dubbed “Best Shared with Friends.”
Carlsberg launches new global campaign with Danish actor Mads Mikkelsen
For the first time, the brand tells the story about the contributions of the Carlsberg Foundations – one of the world’s oldest industrial foundations.
[Marketing Week] Bob Koigi: Making a case for carbon neutral advertising
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
Crypto exchange platform Bitvavo partners with DEPT to launch first-ever brand campaign
After a pitch trajectory, DEPT won the business and started developing a new brand positioning and an introduction campaign of epic proportions as Bitvavo’s new lead agency.
[Marketing week] Bob Koigi: Bridging advertising skills gap
With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.
[Vacancy] Global is looking for a Commercial Talent Director - London
Global is directly looking for a Commercial Talent Director - London
ELLE and Esquire UK partner with Audi for multi-platform ‘Style with Meaning’ campaign
The campaign combines both magazines for the first time with a special 16-page flip print supplement, alongside bespoke digital and video content.
The lifestyle brand 1664 Blanc launches ‘Good Taste with a Twist’ campaign
Fold7 has co-created this new international campaign together with 1664 Blanc, which will be taken to key markets across Asia, North America, and Eastern and Central Europe.
Italian flour companies launch campaign to promote premium organic flours
ITALMOPA, the Italian Association of Millers, established in 1958 and with more than 80 flour companies from across Italy, has launched an ambitious initiative to promote exports of organic soft wheat and durum wheat flour and semolina.
Hivestack advances programmatic DOOH marketplace in Italy
Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company has today announced an expansion of its programmatic operations in Italy.
Intercontinental Exchange unveils multi-faceted global brand and ad campaign
Elements of the campaign include contributions from a cast of influencers from varied walks of life, united around the powerful idea of making connections
[Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.
[Marketing Report] Bob Koigi: The rise and rise of mobile advertising
That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.
O2 and Serviceplan Bubble create campaign on home internet offer
The large-scale campaign under the motto ‘Home internet. For every home’ , includes a TV spot that can be seen immediately on all major channels and is accompanied by print, OOH, online, social media ads and a longer-form film shown in German cinemas.
Human Rights Campaign launches public awareness campaign for Equality Act with support from WPP
WPP’s VMLY&R, BCW, Wavemaker and Hogarth come together in support of crucial civil rights legislation for LGBTQ+ people
[Marketing Week] Bob Koigi: Warming up to the metaverse revolution
As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.
Outbrain unveils an AI based campaign optimization tool built for a cookieless world
The new solution automatically optimizes ad creative serving and adjusts cost-per-click bidding by analyzing data from the advertiser website analytics system.
[Vacancy] Ace is looking for a Growth Associate
Ace is directly looking for a Growth Associate
CIM announces support for CMA campaign to tackle online fraud
Research commissioned by the CMA revealed that 71% of people shopping online had encountered these tactics.
Diederik Breijer, LiveWall, Wave 100%EMAIL, 100%driven and Standard Investment launch United Playgrounds
United Playgrounds positions itself as a Digital Solutions Group – it conceives, designs and builds end-to-end digital products, services, business solutions and data-driven marketing campaigns.
[Marketing Week] Bob Koigi: Emerging technologies inspire new content marketing trends
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.
[Marketing Week] Bob Koigi: How pandemic will impact ad spend in 2022
The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022. This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.
MediaCom’s festive glitter globe raises £50,000 for charity
MediaCom will be donating £50,000 to five charities through GlobalGiving, a non-profit that connects hundreds of smaller, community-led organisations to access the support that they need to make our world a better place.
Azerion and Havas Media partnership gathers momentum to ensure best ROI and quality control for clients
Azerion, the digital entertainment and media platform, and Havas Media The Netherlands, part of the global media agency Havas, are reaping the rewards of their partnership.
SmartAsset and Marketing Architects launch simpler road to retirement TV Ad campaign
SmartAsset, an online destination for financial advice and marketplace that connects consumers to financial advisors, has launched a national TV campaign in partnership with All-Inclusive TV agency Marketing Architects.
[Vacancy] SOCIAL.INC is looking for a Project Manager
SOCIAL.INC is directly looking for a Project Manager 32-40 hours/week
[Marketing Report] Bob Koigi: The nexus between advertising and climate change
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.
[Vacancy] Ace is looking for a Communication & Business Associate
Ace is directly looking for a Communication & Business Associate
[Vacancy] Ace is looking for a People Business Partner Lead
Ace is directly looking for a People Business Partner Lead
Creative Culture and The Clerkenwell Brothers join IPA membership
The Institute of Practitioners in Advertising, IPA, has announced that Creative Culture and The Clerkenwell Brothers have been elected into IPA membership at its quarterly council meeting.
UK-based digital marketing firm LOCALiQ launches cross media optimization tech
LOCALiQ, the UK’s digital marketing solutions provider, has announced the launch of cross media optimisation, a new propriety, goal-based ad technology solution that automatically optimises clients’ advertising campaigns to increase performance in real time across major digital ad platforms.
[Marketing Report] Bob Koigi: Stepping up the war on extremist content, fake news
As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.
Havas Group launches immersive Dare! Live event programme to the public
Following a successful October 19th premiere to employees across the world, global communications company Havas Group has now publicly announced its innovative new event series, Dare! Live, to the public.
Ace agencies Born05 and Off The Record enter European partnership with Steve Madden
Digital Branding Agency Born05 is now the lead agency for Steve Madden. The agency will work with growth agency Off The Record to create the storyline of the lifestyle fashion brand for the European markets.
[Marketing Week] Bob Koigi: Betting on emerging technologies to boost communication campaigns
With a growing number of clients keen on tracking ROI on their communication campaigns, communication and PR companies are embracing emerging technologies including artificial Intelligence and cloud computing to deliver that value.
[Vacancy] ViacomCBS is looking for a Presentation Scheduler
ViacomCBS is directly looking for a Presentation Scheduler
Hollywood star Milla Jovovich picked as the face of Johnnie Walker in new campaign by Dept
The campaign, the second of “The Walkers” ad concept which launched earlier this year starring Adrien Brody, is going live in fourteen countries across Eastern Europe on TV, digital, social and out-of-home.
[Marketing Week] Bob Koigi: Marketing Report forays into Belgium as it seeks to grow European footprint
As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.
[Marketing Week] Bob Koigi: Enlisting governments' support to bridge marketing skills gap
As more marketing bodies amplify their call to governments to work with them in addressing the marketing skills crisis in the media, It is encouraging to learn of the UK government’s £3.8 billion funding for skills training announced recently.
Candid acquires UK's Brand Potential
Candid announced that Brand Potential, a UK brand consultancy, is joining the Candid Platform. The founders of Brand Potential Mary Say, Tom Lovett, and Chris Molloy, will join the platform as partners of Candid.
MediaMonks acquires Italian creative content marketing agency Miyagi
S4Capital announced that Miyagi, the leading creative content marketing agency - integrating strategy, creativity and production - is merging with Media.Monks to form S4Capital's Content practice in Italy.
[Marketing Week] Bob Koigi: Reinventing advertising offerings
With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.
Costa Coffee teams up with Channel 4 for bespoke TV partnership
The bespoke campaign represents the first time the iconic coffee shop has partnered with a broadcaster in this way.
[Vacancy] ViacomCBS is looking for a Media Planning Manager
ViacomCBS is directly looking for a Media Planning Manager
IAB Europe launches #NoEasyWins campaign focusing on the value of targeted advertising
The activity features short videos asking viewers to consider who really loses out when access to highly effective, low cost digital tools is taken away from businesses and also highlights how targeting is essential to growing advertising revenue.
VMLY&R COMMERCE UK and Coco de Mer launch #RevealYourPleasure campaign
The ambition is to remove censorship of female pleasure and shine a light on the power of female sensuality and sensual self-expression. The campaign breaks across the UK this autumn.
Unite Digital launches regional marketing platform for 2022 Mitsubishi Outlander
Unite Digital's regional marketing platform unifies the shopping experience by enabling dealers to integrate their branding and price points directly into high-budget advertising that drives traffic directly to their own digital properties.
Viant advances TV ad offerings through iSpot partnership
The integration is aimed at improving reach, frequency, and business outcome insights for Viant advertisers delivering over-the-top (OTT) and linear TV campaigns.
[Vacancy] ViacomCBS is looking for a Media Planning Coordinator
ViacomCBS is directly looking for a Media Planning Coordinator full time 40hrs/week
[Marketing Week] Bob Koigi: Incorporating Augmented Reality into advertising, marketing and commerce
Brands are stepping up the use of augmented reality to better connect with their customers and drive meaningful business results through AR.
[Marketing Week] Bob Koigi: Social media giants redefine future of content, e-commerce
Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.
[Vacancy] Logitech is looking for a Senior Key Account Manager E-Tail
Logitech is directly looking for a Senior Key Account Manager E-Tail
[Vacancy] Logitech is looking for a Business to Business Lead Benelux
Logitech is directly looking for a Business to Business Lead Benelux
LoopMe launches solution to analyze real-time brand lift and campaign effectiveness
LoopMe, the outcomes-based platform, has announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics.
[Marketing Week] Bob Koigi: Focus on minority content creators
Agencies, publishers and advertisers are changing tact and investing in minority content creators in a move geared towards creating a more equitable ecosystem.
Dentsu International to mobilize 10,000 young creatives to help cut food waste
Dentsu International has announced the launch of its first global ‘Rise Up’ Challenge to upskill 10,000 young people in digital media and creative communications and showcase their best campaign ideas to inspire consumers to drastically reduce their food waste.
[Marketing Week] Bob Koigi: Sustainable brands and campaigns
Companies and institutions are increasingly leaning towards sustainable practices to respond to growing global problems.
dentsu international and Malaria No More UK launch latest component to the Zero Malaria campaign
Dentsu’s global creative experience agency, Isobar, created the new AR Instagram filter to mark World Mosquito Day 2021.
[Marketing Week] Bob Koigi: Activating innovative ad solutions to grow brands portfolio, expand customer base
As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.
Summit Health launches first brand advertising campaign
Summit Health has announced the launch of its first consumer advertising campaign to illustrate its capabilities as a connected health care network.
[Vacancy] Logitech is looking for a Marketing Assistant Gaming - Young Professionals Program
Logitech is directly looking for a Marketing Assistant Gaming - Young Professionals Program
Adidas Originals and VICE launch campaign to celebrate female photographers
For this campaign five female photographers were given the chance to shoot their muses in the adidas Originals Forum sneaker.
[Vacancy] ViacomCBS is looking for a Brand Analyst
ViacomCBS is directly looking for a Brand Analyst
VMLY&R COMMERCE and Carsome tap into Muslim consumers in new Hari Raya campaign
Creative Commerce company, VMLY&R COMMERCE has kicked-off its appointment as Agency of Record (AOR) for Southeast Asia’s largest integrated car e-commerce platform Carsome, in Malaysia, Indonesia and Thailand, with an exciting campaign for Hari Raya.
Calvin Klein launches global advertising campaign for a new men’s fragrance
The fragrance and campaign embrace a journey of defiance while exploring authentic truths and the contrasts within.
[Marketing Week] Bob Koigi: Tech revolutionizes ad impact measurement
Advertisers are increasingly turning to tech solutions to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress.
Mercy Ships selects Emplifi to centralize international social media campaigns
Emplifi, the unified customer experience platform, has announced it has been selected by Mercy Ships, the hospital ship charity, to boost the healthcare organization’s social media presence and expand its global reach.
ITV2 and Campaign Against Living Miserably to launch new mental wellbeing series
ITV2 are to partner with charity CALM (Campaign Against Living Miserably) on a new six part series in which Kem Cetinay and Amber Rose Gill open up the conversation around mental health and wellbeing.
Audi appoints Dept as its lead agency for the Dutch market
Audi has chosen Dept as its lead agency for the Dutch market. The main goal of the collaboration is to conquer the heads and hearts of the Netherlands and to put Audi firmly on the market as a premium and progressive brand.
Mindshare partners with UNICEF on vaccines campaign
Mindshare, the media network that is part of WPP, has partnered with UNICEF Globally to launch a campaign targeting the G7 Leaders to ask them to donate 20% of their available vaccines to help developing countries.
[Vacancy] Born05 is looking for a Graphic Designer
Born05 is directly looking for a Graphic Designer
AHA sparkling water launches first ad campaign
Featuring actors and comedians Lauren Lapkus and Colton Dunn, the joyful and bright creative highlights AHA’s pick-me-up credentials and eye-catching, reaction-worthy portfolio of flavors.
[Marketing Week] Bob Koigi: Advancing partnerships across content, advertising and marketing
With increased competition in the media, marketing, PR and advertising space and evolving consumer demands, agencies and corporates are looking at new and innovative ways to stay afloat while looking at ways of meeting market needs with partnerships becoming an all too common strategy.
[Vacancy] Logitech is looking for a Key Account Manager B2B Channel
Logitech is directly looking for a Key Account Manager B2B Channel
Amstel ULTRA launches “Choose Your Way to Live” campaign with tennis legend Rafa Nadal
Amstel ULTRA®, the premium low-carb, low-calorie light beer, is launching a new global campaign with tennis legend, Rafa Nadal, titled ‘Choose Your Way to Live’.
[Marketing Week] Bob Koigi: Brands, agencies invest in diversity, inclusion and equity
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
VMLY&R unveils new inclusion experience practice
WPP affiliated marketing and communications company VMLY&R has announced the launch of its Inclusion Experience Practice, a strategic consultancy partner that works with clients to bring about sustainable cultural change within organizations.
Procter & Gamble and GLAAD unveil project to advance LGBTQ visibility in advertising
With The Visibility Project, P&G and GLAAD will bring together the world’s top brands and ad agencies working to advance LGBTQ inclusion in ads, creating and providing tools, techniques and resources for industry executives.
[Marketing Week] Bob Koigi: Content is king
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
AGE Media partners with The Body Shop for campaigns to make positive contribution to the world
In collaboration with The Body Shop, AGE Media is developing three special campaigns aimed at making a positive contribution to the world. As in previous years, AGE Media stands as a trusted partner to The Body Shop in their influencer marketing in 2021.
Hearst UK extends Project Body Love campaign partnership with Philips
Since its initial launch in October 2020, Project Body Love has continuously proven to deliver tangible results, with research proving it has, to date, helped bolster female body confidence by a staggering 42%.
[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.
IFAW partners with Dept to optimize its digital campaigns
Dept’s specialist knowledge and expertise in digital marketing will enable IFAW to centralise and streamline campaigns, while ensuring budgets are fully optimised.
Procter & Gamble launches campaign, film on sustainability
P&G is launching a new campaign, including a short film It’s Our Home to share how small actions at home can make a world of difference for the planet.
TBD Media releases newest entry in its 50 Sustainability and Climate Leaders campaign
TBD Media Group is delighted to be releasing the newest entry in its trailblazing 50 Sustainability and Climate Leaders campaign; drawing attention to the companies and leaders working to ensure a sustainable future.
Nielsen Market Lift offers marketers in over 30 new markets accountability for their Ad investments
Nielsen announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity.
Granvia launches campaigns to promote road safety in Slovakia
The campaigns are in replacement of its traditional “Safety Days” which the concession company is unable to organise due to the current health situation caused by the pandemic.
TikTok joins the Coalition to End Wildlife Trafficking Online
TikTok Community Guidelines spells out that any content that depicts or promotes the poaching or illegal trade of wildlife is not allowed on its platform and will be removed when identified.
[Vacancy] ViacomCBS is looking for a Media Planning Manager
ViacomCBS is directly looking for a Media Planning Manager
[Vacancy] ViacomCBS is looking for a Presentation Scheduler
ViacomCBS is directly looking for a Presentation Scheduler
Desperados launches world’s first dance-powered app to support Europe’s nightlife industry
Tequila beer brand Desperados is calling on partygoers around the world to unite in support of the clubs they love with the launch of their Rave to Save app.
[Vacancy] MeMo² is looking for a Strategy Consultant Brand & Crossmedia (fulltime)
MeMo² is directly looking for a Strategy Consultant Brand & Crossmedia (fulltime)
BrandBase wins two golds for Shell campaign
At both the London Design Award show 2020 and the Berlin Design Award show 2021, BrandBase won gold for Sales Promotion.
Isobar Amsterdam leads Malaria No More creative campaign
The global integrated campaign creative and strategy was led by Isobar Amsterdam and is the latest in a three-year pro bono partnership involving creative and media agencies from across the dentsu international network, aimed at ending a disease that kills a child every two minutes.
[Vacancy] Logitech is looking for an Inside Business Development Representative, video collaboration
Logitech is directly looking for an Inside Business Development Representative, video collaboration
dentsu partners with Malaria No More UK to launch Draw the Line Against Malaria campaign
The star-studded creative campaign invites youth from across Africa and the globe to join the movement to end the world’s oldest deadliest disease.
Pepsi launches global campaign celebrating diverse cultures
At a time when the world could use a little more fizz, Pepsi® has unveiled a highly entertaining new campaign that will cut across cultural playgrounds with the uncontainable fizz of the brand.
Desperados partners with emerging artists in its latest advertising campaign
Heineken's tequila-flavoured beer brand Desperados has partnered with eight emerging graphic designers, painters, photographers and illustrators, creating the Desperados Design Collective, to develop its latest advertising campaign.
[Interview] Léonie Koning (Initiative): Successful brands today are agile, have vision and purpose
Léonie Koning has worked for Initiative for more than fifteen years, the last seven of which as the CEO. Time to talk to her.
The Odd Shop joins MediaMonks
Oscar Hamming, Niels de Wit and Robert van der Lans, formerly founders of The Odd Shop, have announced that their team is joining MediaMonks to bring their distinct Persuasive Creativity Model to S4Capital’s content practice.
[eMarketer] Marketers in China can leverage WeChat for Lunar New Year campaigns
Chinese multi-purpose app WeChat is entering its second decade. Allen Zhang Xiaolong, chief architect of the super app, pledged at an annual conference to make videos its cornerstone in the coming years.
[Vacancy] MeMo² is looking for a Brand & Crossmedia Research Consultant (fulltime)
MeMo² is directly looking for a Brand & Crossmedia Research Consultant (fulltime)
[Campaigns] Lukkien produces TV commercials for Danone
Lukkien recently made an international production for Danone for the French advertising agency BETC. It was special because of the challenging combination of babies that cannot be directed and live projections on set.
MeMo² launches Crossmedia Analytics Platform THX in Belgium
MeMo² has launched the innovative Crossmedia Analytics Platform THX in Belgium. This, after a successful introduction on the Dutch market with 1300 measured campaigns in 2020.
[Campaigns] Lukkien: Super Suzuki in CGI
As an ad agency The Merge will never turn away from a daring challenge and in that Lukkien likes to think they found their equal when they asked Lukkien to produce four different – full CGI – animated tv spots
MediaCom unveils new proposition to help clients see the bigger picture
MediaCom has unveiled its new agency proposition: moving forward, the network will help clients ‘See the Bigger Picture’.
[eMarketer] Programmatic digital display advertising is having an identity crisis
Advertisers, publishers, and their partners are now confronting changes to the infrastructure of platforms and devices that will have significant effects on how they do business.
WPP appoints Rob Reilly as Global Chief Creative Officer
Rob, who is currently Global Creative Chairman of McCann Worldgroup, will join WPP in May, reporting to CEO Mark Read.
Hearst UK launches PositivityFest, a virtual event for its commercial partners
Hearst UK, the premium content and experience business, has announced the launch of its PositivityFest, a day-long event offering a number of mood-boosting activities for its valued commercial partners.
Zoomd launches SaaS campaign management platform targeting advertisers
Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd, the marketing tech user-acquisition and engagement platform, has announced the launch of its self-serve SaaS version of its platform.
Procter & Gamble commits to enable 2 billion people adopt healthy oral care habits by 2030
Procter & Gamble (P&G) Oral Care seeks to advance healthy oral care habits to transform people’s health while reducing impact on the planet through its new sustainability commitments.
Carlsberg unveils alcohol-free beer ad with actor Mads Mikkelsen
Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen.
Hearst UK launches wellness events for January
Hearst UK’s wellness brands secure globally recognized fitness personalities, celebrities, mental health experts and chefs for ultimate wellness events.
VIRTUE partners with the DDR Museum to educate youth on historic value of Berlin Wall
Thirty years after the historic fall of the Berlin Wall, The DDR Museum and creative agency VIRTUE have joined forces to teach a new generation about this important moment in world history.
Coca-Cola partners with Global Citizen to drive action, empowerment and education
The Coca-Cola Company is partnering with Global Citizen in 2021 to drive sustainable change.
Hearst UK collaborates with Philips for Power of Positivity body confidence campaign
Hearst UK, the premium content and experience business, has partnered with health technology company, Philips, to launch its ‘Power of Positivity’ campaign.
YouTube UK and British Vogue partner to launch Vogue Visionaries
YouTube UK has become the official sponsor of British Vogue’s Forces for Change initiative, supporting creativity with the launch of Vogue Visionaries.
Mazda and VIRTUE rethink the traditional car review through the eyes of next generation designers
Mazda appointed VIRTUE, the agency born from VICE, to get design-savvy people excited about their electric car and see Mazda as the car manufacturer that leads in design thinking.
Geometry partners with EyeM on initiative that offers adland creatives a lifeline during pandemic
EyeEm has partnered with Geometry, WPP’s end-to-end Creative Commerce agency, to support and empower the global creative industry adversely affected by the global Covid-19 pandemic to launch #UpForCollab.
Amazon PPC Management Agency UK helps Amazon FBA sellers maximize profits
Amazon Pay-Per-Click (PPC) advertising has developed into a powerful marketing channel on Amazon.
Initiative launched to bolster support for African brands
BCW Africa, Brand Leadership, Kantar and Geopoll have launched the #BuyAfricaBuildAfrica initiative to encourage local brands to adopt the #BuyAfricaBuildAfrica stamp of approval.
EPC welcomes Italian investigation against Google for alleged abuse of dominant position
The European Publishers Council (EPC) has welcomed the Italian Competition Authority’s investigation against Google for an alleged abuse of dominant position.
[Vacancies] MeMo² is looking for a Brand & Crossmedia Research Consultant (fulltime)
MeMo² is directly looking for a Brand & Crossmedia Research Consultant (fulltime).
[Vacancies] MeMo² is looking for a Python Developer for Automatization (Part-time)
MeMo² is directly looking for a Python Developer for Automatization (Part-time).
Giorgio Armani launches media campaign for its new fragrance ‘My Way’
L’Oréal owned beauty and fragrance house Giorgio Armani has launched a multi-million pound campaign across the UK and Ireland for ‘My Way’, its new sustainably sourced fragrance.
WPP agencies partner with World Woman Foundation for digital women empowerment campaign
The World Woman Foundation, in partnership with Geometry along with WPP agency partners BCW, Hogarth Worldwide and Gramercy Park Studios, have launched its #ShesMyHero campaign which will culminate in World Woman Hour.
VIRTUE designs The Heroes of Sustainability campaign for McDonald’s Austria
With over 40,000 partner enterprises, McDonald’s Austria is the principal partner of Austrian agriculture in the catering sector.
Creative agency SouthPaw develops campaign for malt brand Benriach
Creative agency SouthPaw has developed a new creative platform for single malt brand Benriach, ‘A World of Flavour’ to drive awareness and penetration.
SEMrush acquires Poland's SaaS PR tech startup Prowly
SEMrush, an online visibility management and content marketing SaaS platform, has further expanded its ecosystem with the acquisition of a 100% stake in Poland's public relations SaaS startup Prowly.com.
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