Marketing has evolved to a great extent in the past decade; new forms of marketing have taken over with continuously upgrading tools. Marketers can target the specific customer they want from the comfort of their homes.
This partnership, led by Manfredi Calabrò who runs Havas CX Italy and is CEO of Havas Milan, marks a further step in the expansion of Havas Group’s expertise in customer experience and will be very beneficial to the whole European market.
As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.
GroupM, WPP’s media investment group, has announced that Acceleration, an established data and technology Google consultancy and certified sales partner has joined GroupM.
Nielsen Market Lift is a cloud-based campaign measurement tool that unlocks the ability to evaluate the effectiveness and efficiency of marketing campaigns on both a large national scale as well as on small scale test and learn advertisements.
Cloud Studio is the advertising industry’s first bespoke platform for virtual production that arms creatives with the technology to collaborate and create impactful work for clients.
Nielsen announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity.
Over the next several years, Globo will use Google's experience in data management, artificial intelligence (AI) and machine learning (ML), as well as its global, scalable and secure infrastructure.
Incentro Africa becomes first company in Africa to achieve Google Cloud Partner Work Transformation Specialization
Incentro has achieved the Google Cloud Partner “Work Transformation” Specialization, a development that gives any organisation looking to deploy collaboration solutions, the confidence that with Incentro, they are in experienced hands.
Epsilon® and Verizon Media are expanding their long-standing partnership with the interoperability of Epsilon’s CORE ID and Verizon Media’s ConnectID.
Elizabeth Akinyi is the Customer Success Manager at Incentro Africa, an IT service provider delivering custom build cloud-based software solutions for the European and African market.
International digital agency Dept has teamed up with Salesforce to develop a quick-launch commerce solution that enables brands to be up and running with a fully-functioning e-commerce site in a matter of weeks.
I want to share my experience and why changing operating systems can drive cloud adoption, increase productivity, collaboration and security in your organization, while saving costs.
Twitter will deepen its initial work with Google and move its offline analytics, data processing, and machine learning workloads to Google’s Data Cloud.
Dennis De Weerd is the CEO at Incentro Africa, an IT service provider delivering custom build cloud-based software solutions for the European and African market.
Google has announced that BMG has selected Google Cloud to build a scalable, global infrastructure as it grows its digital music business.
For the fifteenth year in a row, we have realized growth. Nothing can stop us. Not even a pandemic! Our provisional data shows that in 2020, we produced revenue of almost 57 million euros. That’s a 8.8% growth compared to 2019.