VICE Media Group launched Waypoint+, a new direct to consumer subscription service delivering additional content to Waypoint’s loyal audience.
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
Since the announcement of the acquisition, Ninja Kiwi has continued to deliver on its strategy, resulting in continued strong performance from the company.
To help marketers better understand advertising performance in video games, Oracle has announced the world’s first ad measurement technology for 3D in-game environments.
Samsung Electronics has announced that the 2021 Neo QLED became the first TV to receive certification for Gaming TV Performance from Verband Deutscher Elektrotechniker (VDE).
Otello Corp, Inc, owner of AdColony, the in-app marketplace for brands, has announced the signing of a definitive agreement to sell the global player in mobile game advertising and monetization, to Digital Turbine.
AdInMo, the mobile InGamePlay brand advertising platform, announced a partnership with global mobile advertising giant InMobi.
Anzu.io, the in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform.
Blacknut turns TV into streaming games console with support for Google Chromecast and Amazon Fire TV
Cloud-gaming specialist Blacknut becomes the first company to add support for Google's plug-and-play Chromecast streaming device.
WPP and Anzu, an adtech startup specializing in integrating advertising into video games, have announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space.
Logitech International, a design company and maker of cloud peripheral products, has announced its commitment to incorporating post-consumer recycled plastic (PCR) into its products at scale
Com Hem's TV customers can now take part in a completely digital solution with Apple TV 4K that enables a modern experience for TV, film, music, games and apps.
Microsoft has announced plans to acquire ZeniMax Media, the parent company of Bethesda Softworks, one of the largest, privately held game developers and publishers in the world.