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11-09-2020 18:52:00 | Door: Administrator | Hits: 8667573 | Tags:

62 per cent of consumers play games on their mobile devices, research
12-01-2023 | 11:00:00
LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the results of the company’s mobile gaming study, “Understanding Consumer Mobile Gaming Habits and Preferences.”
Sale of game consoles drive video gaming industry, report
10-01-2023 | 09:45:00
The sector is characterized by a tremendous amount of innovation and dynamics, not just growth. More than one billion video game consoles have been sold, worldwide, over the last decade.
IAS partners with Gadsme to provide greater transparency for in-game advertising performance
09-01-2023 | 14:45:00
Integral Ad Science, IAS), a global player in digital media quality, has announced a first-to-market partnership with Gadsme, a premium in-game advertising platform.
In-game advertising market size to increase by $5 billion by 2027, report
06-12-2022 | 11:42:28
The rise in the adoption of mobile gaming is driving the growth of the regional market.
Nexon and Hivestack activate a cross-border programmatic digital out of home campaign from South Korea into Singapore
29-11-2022 | 16:38:25
Hivestack, the world’s, independent programmatic digital out of home (DOOH) ad tech company has announced the success of its first “inside-out” programmatic (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software offering more than 45 live games operated across more than 190 countries.
[eMarketer] The future of video games will be streaming
21-09-2022 | 13:39:08
According to video game developers, streaming will grow the most of any gaming platform by 2025, cited by 40% of those surveyed.
Esports sponsorships to hit over $1b value by 2025, report
20-09-2022 | 12:10:00
After becoming a billion dollars’ worth industry last year, the eSports market continues booming, with more and more brands willing to invest their money into sponsorships and esports advertising.
Targetspot partners with Gadsme to launch in-game audio ads to the world
15-09-2022 | 16:06:45
Global demand partners from the Targetplay network across the USA, Europe, LATAM and APAC will be able to access Gadsme’s supply side network of mobile games studios at scale.
[Marketing Week] Bob Koigi: Emerging opportunities in in-game advertising
31-08-2022 | 15:14:37
But it also reveals the opportunities presented by in-game advertising that has reached a fever pitch this year and attracted the attention of major publishers.
[eMarketer] Sony’s mobile game acquisition is an opportunity for in-game ads
30-08-2022 | 14:10:01
Sony has acquired European mobile game developer Savage Games, expanding its presence beyond gaming consoles to mobile devices.
Global gaming computer market to grow by $50.02 billion by 2026, report
16-08-2022 | 11:50:00
The gaming computer market is poised to grow by $50.02 billion during 2022-2026, accelerating at a Compound Annual Growth Rate of 15.66% during the forecast period.
Logitech G and Tencent games partner to advance handheld cloud gaming
03-08-2022 | 16:28:02
Logitech G and Tencent Games have announced a partnership to bring a cloud gaming handheld to market later this year that will combine Logitech G’s expertise in hardware with Tencent Games’ expertise in software services.
[eMarketer] Half of millennials and Gen Z splash out on video games
01-08-2022 | 10:30:00
About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up.
StackAdapt launches into emerging in-game channel with new inventory
25-07-2022 | 10:30:00
StackAdapt, the self-serve programmatic advertising platform, has announced it is launching the emerging channel of in-game inventory, adding a new element of non-intrusive, highly visible advertising to StackAdapt’s robust multi-channel offering.
Global esports market to reach $12.4 billion by 2030, report
21-07-2022 | 08:27:58
The increasing mobile usage in emerging countries, rising awareness regarding esports, and increasing popularity of video games are expected to fuel the market growth during the forecast period.
[eMarketer] Gaming’s popularity offers marketing opportunities for US brands
21-07-2022 | 08:05:54
Brands are looking to gaming as another way to draw new consumers, especially younger ones. There is big money in mobile gaming, particularly, and the industry is bringing changes to marketing and brand engagement.
In game advertising market to hit $17.6 billion globally by 2030, report
07-07-2022 | 12:43:12
As per the report, the global in-game advertising industry was pegged at $6.8 billion in 2021, and is expected to reach $17.6 billion by 2030, growing at a CAGR of 11.0% from 2022 to 2030.
Global gaming revenue to cross $200 billion in 2022, report
25-05-2022 | 09:02:46
According to the latest report on Global Gaming by Newzoo, the global gaming industry will earn $203.1Bn in revenues in 2022.
Esports industry to bring in $1.4 billion In revenues in 2022, report
12-05-2022 | 12:06:57
This amount represents a 22% annual growth in the eSports industry.
Vindex partners with IAB to unlock media and sponsorship value across gaming, esports, and live streaming
14-04-2022 | 08:56:07
The Vindex Intelligence Platform, will leverage the company’s vast data collection capability across the games content ecosystem, combined with a powerful insights and analytics platform to equip stakeholders with actionable measurement, growth, and engagement solutions.
Finixio launches new products in Balkan, German and Japanese markets
07-04-2022 | 11:57:00
UK-based Finixio has successfully launched new products targeting the Balkan, German and Japanese markets.
[eMarketer] Sony’s new video game subscription service takes on Microsoft’s Xbox Game Pass
31-03-2022 | 08:32:58
It will combine its existing PlayStation Plus and PlayStation Now subscription services into a single PlayStation Plus subscription service, which will be offered in three tiers.
Targetspot launches a new division dedicated to audio advertising innovation within Gaming and In-App environments
03-03-2022 | 07:30:27
Targetspot recently announced the launch of Targetplay, the new Gaming, In-App and innovation division within Targetspot.
[eMarketer] Chinese big tech takes lead in metaverse technologies with AR/VR patents
07-02-2022 | 10:00:00
Chinese monoliths Tencent and Baidu led the world in VR and AR patent applications in 2020 and 2021.
Sony Interactive Entertainment to acquire videogame developer Bungie
02-02-2022 | 07:17:52
The total consideration of this transaction is $3.6 billion, inclusive of purchase price and committed employee incentives.
[Marketing Week] Bob Koigi: Gen Z and Millennial social media users power global social commerce industry
25-01-2022 | 10:14:56
This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.
Microsoft buys video gaming company Activision Blizzard for $68.7 billion
25-01-2022 | 07:31:36
The deal is valued at $68.7bn and will make Microsoft the third biggest gaming company behind Tencent and Sony once it closes.
In-game advertising market size to grow by $3.54 billion, Technavio report
18-01-2022 | 07:16:32
The global in-game advertising market is concentrated and the vendors are deploying different strategies such as extensively investing in joint ventures and acquisitions for capturing major shares and expanding their presence globally to compete in the market. 
Thimba Media eyes UK growth with Seven Star Digital acquisition
10-01-2022 | 13:06:00
Thimba Media has acquired Seven Star Digital on a cash free debt free basis to consolidate its position in the UK market.
The global in-game advertising market to reach $13.9 million by 2028, report
06-01-2022 | 08:03:47
The key factor fueling the growth of the global in-game advertising market is a significant rise in the adoption of mobile games across the globe.
Targetspot invests to accelerate audio advertising into gaming
22-12-2021 | 06:48:00
This newly formed area will be dedicated to working with customers and partners from across the entire ecosystem, helping serve Targetspot’s acceleration into the fastest growing area of digital media.
Inspired Entertainment, Cristaltec sign agreement to transform strategic partnership in Italy
21-12-2021 | 09:37:00
Inspired Entertainment, a B2B provider of gaming content, systems and solutions and Cristaltec announced they have signed a new agreement to transform their strategic partnership in Italy. 
Targetspot deepens investment in mobile gaming with launch of specialist division
16-12-2021 | 09:44:50
This newly formed area will be dedicated to working with customers and partners from across the entire ecosystem, helping serve Targetspot's acceleration into the fastest growing area of digital media.
Supremacy Games set to release first mobile NFT racing game
02-12-2021 | 08:54:35
Supremacy Games has announced the first mobile game developed in Finland that has integrated NFT (non-fungible token) functionality, Race Team Rivals NFT Garage.
GameAnalytics launches HyperBid, a mediation platform for mobile games advertising
11-11-2021 | 15:25:30
GameAnalytics, the analytics platform used by over 100,000 game developers, has launched HyperBid - a powerful new mediation platform specifically engineered for mobile games publishers and developers.
Engine Media Holdings engages ICR to build out Investor Relations Programme
26-08-2021 | 13:13:56
Engine provides sports and esports gaming experiences, along with media solutions focused on influencer marketing, gaming, data/analytics, and programmatic advertising.
[Vacancy] Logitech is looking for a Marketing Assistant Gaming - Young Professionals Program
16-08-2021 | 13:12:50
Logitech is directly looking for a Marketing Assistant Gaming - Young Professionals Program
Logitech G introduces the G335 Wired Gaming Headset
28-06-2021 | 12:00:00
Logitech G, a brand of Logitech and innovator of gaming technologies and gear, has introduced a new, lightweight headset to its Color Collection, the Logitech G335 Wired Gaming Headset, which is available in three colors including the new Mint colorway.
Logitech G and McLaren Racing announce return of Logitech McLaren G Challenge For 2021
23-06-2021 | 14:34:24
Logitech G, a brand of Logitech and innovator of gaming technologies and gear, and McLaren Racing have announced a new-look to the G Challenge eracing competition to excite racers and race fans around the world.
VICE Media Group launches new direct to consumer gaming subscription service, WayPoint+
09-06-2021 | 12:17:42
VICE Media Group launched Waypoint+, a new direct to consumer subscription service delivering additional content to Waypoint’s loyal audience.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
08-06-2021 | 12:15:00
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
MTG completes acquisition of tower defense gaming studio and publisher Ninja Kiwi
02-06-2021 | 17:35:24
Since the announcement of the acquisition, Ninja Kiwi has continued to deliver on its strategy, resulting in continued strong performance from the company.
Oracle launches world’s first ad measurement tech for 3D in-game environments
18-05-2021 | 17:01:54
To help marketers better understand advertising performance in video games, Oracle has announced the world’s first ad measurement technology for 3D in-game environments.
Samsung Neo QLEDs receives first gaming TV performance certification from VDE Germany
18-03-2021 | 13:52:29
Samsung Electronics has announced that the 2021 Neo QLED became the first TV to receive certification for Gaming TV Performance from Verband Deutscher Elektrotechniker (VDE).
Digital Turbine acquires AdColony for $400 million to accelerate growth
11-03-2021 | 08:30:00
Otello Corp, Inc, owner of AdColony, the in-app marketplace for brands, has announced the signing of a definitive agreement to sell the global player in mobile game advertising and monetization, to Digital Turbine.
InMobi, AdInMo partner to connect brands and mobile gamers in Scotland
28-01-2021 | 13:25:00
AdInMo, the mobile InGamePlay brand advertising platform, announced a partnership with global mobile advertising giant InMobi.
Anzu.io partners with Oracle Data Cloud to bring measurement to mobile and PC in-game advertising
22-12-2020 | 11:05:29
Anzu.io, the in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform.
Blacknut turns TV into streaming games console with support for Google Chromecast and Amazon Fire TV
01-12-2020 | 13:53:00
Cloud-gaming specialist Blacknut becomes the first company to add support for Google's plug-and-play Chromecast streaming device.
WPP and Anzu.io partner to bring new in-game advertising standards to global brands
19-11-2020 | 10:48:13
WPP and Anzu, an adtech startup specializing in integrating advertising into video games, have announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space.
Logitech increases use of post-consumer recycled plastic at scale
13-11-2020 | 10:29:30
Logitech International, a design company and maker of cloud peripheral products, has announced its commitment to incorporating post-consumer recycled plastic (PCR) into its products at scale
Sweden's Com Hem offers complete digital TV solution with Apple TV 4k
07-10-2020 | 16:32:00
Com Hem's TV customers can now take part in a completely digital solution with Apple TV 4K that enables a modern experience for TV, film, music, games and apps.
Microsoft to acquire ZeniMax Media and its game publisher Bethesda Softworks
22-09-2020 | 10:03:00
Microsoft has announced plans to acquire ZeniMax Media, the parent company of Bethesda Softworks, one of the largest, privately held game developers and publishers in the world.


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