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Paramount+ unveils global expansion strategy
The launch is an important step for Paramount+. It’s the start of its expansion into Europe, and the chance to bring Paramount Global’s portfolio of iconic TV shows and blockbuster movies to a new audience.
dunnhumby appoints Stacy Gratz as Regional Managing Director for Media
dunnhumby, a global player in Customer Data Science, has appointed Stacy Gratz as Regional Managing Director for Media, to lead strategic media planning and sales in the UK region, for the Tesco Media & Insight Platform.
Dentsu, Accenture, Netflix win at Cannes Lions 2022
The new Creative B2B Lions, were awarded, alongside the Direct Lions, Media Lions, Creative Data Lions, PR Lions, and Social & Influencer Lions.
Volkswagen unveils TikTok channel
Volkswagen's transformation into a tech company will now be accompanied by a TikTok channel called "newauto" - the name of the Group's strategy.
Essence drives Nationwide win with an integrated approach to creative and media
GroupM’s Essence has won the Nationwide media business as part of a new integrated agency team structure across the WPP network that brings creative, media and advanced data and analytics together to drive unique marketing results for the Fortune 100 company.
[eMarketer] Digital audio takes up an increasing share of US digital media time
Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth.
DPG Media’s Campus 19 opens its doors in Antwerp
The campus that teaches its students to program in an innovative, autonomous way also wants to provide an answer in Flanders to the growing shortage of IT employees.
Paramount+ invests in local content, expanding its pipeline of premium international originals
The news comes in advance of Paramount+’s expansion to the UK and Ireland on June 22, Italy in September, Germany, Switzerland, Austria (GSA) and France in December.v
[eMarketer] Streaming services are likely to win bigger share of upfront ad spending
Though traditional TV networks are the primary players in the US upfronts, streaming services will likely emerge as the prime beneficiaries this year.
Winners announced on day one of the Cannes Lions International Festival of Creativity 2022
The winners of the Pharma Lions, Health & Wellness Lions, Outdoor Lions, Print & Publishing Lions and Radio & Audio Lions were all announced during the first live Awards Show of the week.
Spotter and Havas Media enable brands to invest in diverse creators directly
Spotter, the company fueling the creator economy on YouTube, and Havas Media Group (HMG), the media experience agency, have announced a partnership enabling brands to put money directly into the hands of diverse creators.
GroupM announces senior leadership appointments
The new appointments include global leaders for operations, transformation, product, people and clients, as well as a new global CEO at outcome media specialist Xaxis, which forms part of the new organization.
Publicis Groupe launches retail media platform
Publicis Groupe has announced the launch of CitrusAd, powered by Epsilon, the industry-first self-serve retail media platform that unites CitrusAd’s on-site and Epsilon’s off-site capabilities in a single user interface.
Procter & Gamble’s initiative creates opportunities for black filmmakers
It is also stepping up to build on the impact created in the inaugural year of Widen the Screen to reach all diverse creators, to Widen our View for, and drive accurate portrayal of, all underrepresented communities.
Permutive brings publishers, brands, and adtech partners together to deliver responsible advertising
The responsible web infrastructure comes at a critical time when consumers are increasingly opting out of sharing their information for advertising.
[Marketing Week] Bob Koigi: The changing content consumption trends
Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.
iO acquires content marketing agency LVB
creative digital agency iO has acquired Amersfoort-based ontent marketing agency LVB. LVB which was awarded a SAN Accent earlier this month, and iO see massive opportunities to help clients to excel in the areas of strategy, content and creation, marketing, and technology.
GroupM provides roadmap for audience measurement partners
Following an Upfront season that lacked significant conversation about measurement, GroupM has developed a roadmap for audience measurement partners to drive the industry towards improved measurement standards.
Mediahuis CEO Gert Ysebaert elected vice-president of INMA board of directors
The International News Media Association (INMA) has elected Gert Ysebaert as vice-president of its governing board of directors at its annual business meeting.
Connected TV advertising now the fastest growing video ad platform, report
It focuses on how media, sports, and entertainment companies should respond to the post-COVID world, by both capitalizing on existing opportunities and transforming their business to remain attractive to consumers.
Media owners advertising revenues will grow above pre-COVID level in 2022, forecast
Globally, media owners’ advertising revenues will grow by over 9.2% this year to nearly $828 billion, that is 32% above the pre-COVID level of 2019 according to MAGNA’s “Global Ad Forecast”
AD launches new video-on-demand platform 'Play'
DPG Media’s sports and entertainment platform , AD, recently launched a brand new video-on-demand platform on the site and in the app: Play.
Adobe unveils analytics to deliver customer insights from streaming media and the metaverse
Adobe has announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media.
Starcom promotes Sophie Barr and Danny Weitzkorn to Managing Partners
Starcom has promoted Sophie Barr and Danny Weitzkorn to Managing Partners, welcoming them onto the Starcom UK Leadership team led by CEO Nadine Young.
GroupM partners with media companies to create new standards in connected tv measurement
GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.
Fiverr enters into ad industry in partnership with creative platform Togetherr
The platform, designed and built by Fiverr, and backed by visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent.
[eMarketer] Amazon ends $7.7 billion quest to purchase cricket rights
According to those familiar with the situation, the commerce and media giant decided to walk away from the auction rather than engage in competitive bidding.
[Marketing Report] Bob Koigi: How Augmented Reality ads are influencing consumers’ purchasing decisions
As technology evolves, brands world over continue to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world around them.
ELLE UK and Nike in a campaign to celebrate UEFA Women’s EURO 2022 Championship
The campaign, which celebrates football at all levels, is brought to life with three limited-edition ELLE UK covers featuring inspiring women who are leading change in the sport to create the future of football, both on and off the pitch.
Balance between ads and content optimizes user attention, study
Havas Media Group and Teads have unveiled “Project Trinity,” a collaborative research study on the drivers of user engagement in publisher environments.
Australia’s SBS adopts Xandr’s video header bidding solution
Xandr has announced that Special Broadcasting Service (SBS), Australia’s most diverse broadcaster, has expanded the use of its sell side platform Monetize SSP to include Prebid Server Premium.
DPG Media makes Tweakers third-party tracking-free
By disabling third-party visitor tracking and moving to contextual advertising, the website can better serve both advertisers and visitors.
Comscore adds CTV Measurement to Video Metrix Multi-Platform in Europe
As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile and connected TV.
Anouk Mertens appointed member of the Mediahuis supervisory board of directors
The career of Anouk Mertens started in 1998 and largely took place in the media industry.
Eneco appoints Publicis Groupe Benelux as new lead agency
Publicis Groupe Benelux will work on energy company Eneco’s brand positioning and associated cross-media campaigns within the Netherlands and Belgium.
ITV and Twitter sign multi-year partnership with expanded content offering for UK audiences
ITV and Twitter have announced a new multi-year content partnership in the United Kingdom, which will bring the best of the broadcaster’s output to the platform alongside new bespoke content activations.
NVJ and DPG Media reach agreement on work code for freelancers
The base rates for photojournalists in the region will be increased to 65 euros per assignment and all rates for both photojournalists and writing journalists will be indexed.
Global digital video content market to reach $391 billion by 2027, report
Keeping in mind the uncertainties of COVID-19, they are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries.
My Code launches entity to help brands create inclusive marketing content for the LGBTQ+ community
This addition allows My Code to continue working with brands to ensure that increasing populations of diverse audiences are accurately and thoughtfully represented.
Havas Media Group partners with Lumen Research to measure and optimize attention at global scale
Havas Media Group has announced a global partnership with Lumen Research that will create bespoke tools to plan, measure, buy and optimize attention.
Mindshare launches precisely human intelligence to help accelerate good growth for brands
Mindshare, the media services company that is part of WPP, has launched Precisely Human Intelligence (PHI) - a new suite of machine learning products that help brands better understand the motivations, mindsets and emotions that drive consumer decision-making and then buy those audiences at scale.
Hello Media selects Hivestack to offer unique solutions for programmatic buyers across Korea
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Hello Media, Korea’s largest digital out of home media provider within hospitals and medical centers.
Essence appointed as global media agency of record for MPB
MPB, the world’s largest platform for used photography and videography equipment, has announced the appointment of data and measurement led media agency Essence as its global agency of record.
Emma Morris named Head of Investment at Starcom UK
Starcom UK, part of Publicis Media, has announced the promotion of Emma Morris to the role of Head of Investment.
[Marketing Week] Bob Koigi: Brands take sustainability agenda to the next level
There has been a spirited effort by global brands to achieve carbon neutrality and embrace sustainability guided by the principle of planet, people and profits.
Media platform Teads appoints Natalie Bastian as Global Chief Marketing Officer
Teads, the global media platform, announced the appointment of Natalie Bastian to Global Chief Marketing Officer, to lead the company’s worldwide marketing team and strengthen its position as a global technology business.
BWZ Media Appoints COO ahead of further expansion plans
Vancouver based media technology company Black + White Zebra (BWZ), has announced that it has appointed industry veteran Philip Gray to the newly created role of Chief Operating Officer (COO).
TikTok and Sprinklr expand partnership to help brands scale organic and paid content
Sprinklr was TikTok’s first advertising partner in 2020, and the addition of the Content Marketing Specialty makes Sprinklr the only platform capable of helping marketers manage, execute, and optimize both organic and paid content campaigns on TikTok.
[eMarketer] Digital formats to drive Western Europe’s media ad spending
Spending across digital ad formats, including display, search, and classified categories, will rise acutely this year. Across the region, display will boost its lead over search, aided by rising spending on video ads.
Havas Media Group partners with LiveRamp to create data collaboration solution
Havas Media Group (HMG) North America partnered with LiveRamp to create the first-ever agency-level data collaboration solution on its Converged platform.
MTV Entertainment Studios unveils lineup of over 90 new and returning series across Paramount Media Networks and Paramount+
With half of the top ten series on cable and a slew of #1 hits from scripted to adult animation to reality – MTVE's upcoming series, films and specials tap into themes that are resonating with today's global audiences including family dynamics, love & relationships and social experimentation.
[eMarketer] Podcast listener diversity nearly matches the US population
The racial breakdown of monthly podcast listeners is almost identical to the spread of the US population, according to new Edison Research data.
Tiktok to launch ad product for brands to crowdsource content from creators
TikTok is launching a new ad product called ‘Branded Mission’ that will enable brands to crowdsource content from creators and turn top-performing videos into ads.
RRD launches editorial solutions service for access to copywriters and content strategists
Designed to support organizations with the depth and capabilities they need, Helium manages a North American-based talent pool of specialized writers to offer the following copy-driven services:
TV measurement and analytics company 605 and VIZIO announce extended agreement
The extended partnership will support 605’s measurement, attribution, and reporting capabilities through the continued delivery and use of Inscape’s data set.
Streaming records double growth globally, report
In mature markets like the US and Europe, viewers are upscreening from small devices to Smart TVs, setting the foundation for streaming to overtake linear TV on the big screen.
Pluto TV launches in Nordics, unveils programming line-up
The service unveiled a vast programming line-up that features more than 70 unique and locally curated channels now live in each country.
NielsenIQ unveils retail media solution to measure ROI for retailers
NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement.
Hearst UK launches new experiences division – HearstX
HearstX will create experiences for both the physical and the digital worlds, leveraging emerging technology including VR and AR, as well as repurposing the business’ flagship brand events into bespoke, curated experiences.
New Viant and IRIS.TV partnership brings exclusive TV segments to marketers
Viant Technology Inc. a people-based advertising software company, has partnered with IRIS.TV, the only data platform built for video.
IPG Mediabrands’ Rapport and Quotient announce Out-of-Home tech partnership
This partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to digital out-of-home (DOOH) with the ability to leverage Mediabrands proprietary audiences.
Conviva to unveil streaming audience measurement standard
This expansion is in partnership with premium streaming providers using Conviva’s real-time cloud sessionization technology.
Channel 4 and YouTube sign pioneering content and commercial partnership
The new deal represents a major step in Channel 4’s digital transformation as it continues to make significant strides against its five-year Future4 strategy.
Vistar Media acquires Sage+Archer to accelerate programmatic OOH across Europe
Through this deal, Sage+Archer gains a strategic influx of capital to accelerate growth across Europe, now backed by Vistar’s global programmatic marketplace.
Alchimie partners with LG Channels to bolster its footprint in Europe on the AVOD and FAST markets
In the same logic as its partnership with Samsung TV Plus, several million LG Smart TV users in Germany, the UK, France, Spain and Italy now have free access to 23 channels distributed by Alchimie.
EssenceMediacom names key global leadership positions for merged agency
The leadership team represents an equitable balance of the brightest and best global leaders from across Essence and MediaCom.
DPG Media becomes co-owner of new streaming platform Whisper
Whisper is a partnership between, among others, Dutch publishers and bookshops, linking a large network of writers, columnists, journalists, reviewers and booksellers.
[eMarketer] Spotify is the digital audio platform of choice in the US
About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021.
Flemish media sector joins forces for new cross-media measurement system
The new system will combine data from linear media channels, social media, media websites and apps. The new system will measure the consumption of audio, video, sites and socials on all screens for the same media user.
Podcast advertising effectiveness is soaring, survey
Seventy five percent of podcast listeners were happy with the purchase they had made from podcast ads, a study from Voices has shown.
[Marketing Week] Bob Koigi: Making a case for carbon neutral advertising
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
Netflix to introduce ads
To address the declining growth in subscribers, the company’s executives are considering an ad-supported tier to the service.
Vice Media unveils Metaverse headquarters
The virtual building will be open to multiple VMG businesses including Virtue and VICE and act as a permanent residence for the group in Decentraland.
Italian manufacturer Piaggio selects Publicis Groupe Belgium as media agency
Piaggio is a world-renowned Italian manufacturer, based in Pontedera, near Pisa, that produces engines as well as motorcycles, scooters and mopeds. Piaggio is notably the inventor of the scooter, the famous Vespa.
Adwoa Dadzie named Chief People Officer of Hearst Magazines
Dadzie joins Hearst Magazines with more than 15 years of experience working across various functions in human resources, most recently serving as vice president, head of people experience for the fitness and lifestyle brand SoulCycle.
The Trade Desk adds more publishers to OpenPath initiative connecting them with advertisers
Publishers including BuzzFeed, Los Angeles Times, Forbes, Mediavine and Red Ventures, whose publishing brands include Healthline Media and CNET, have now joined the initiative.
Havas Media partners with the Institute of Advertising Ethics to offer ethics certification to global staff and clients
Havas Media Group has become the first agency to offer the Institute of Advertising Ethics’ (IAE) Certified Ethical Advertising Executive (CEAE) course to staff and clients globally at no cost.
BWZ Media acquires London-based SaaS Lead-Generation Company Crozdesk
Vancouver-based media company Black and White Zebra (BWZ), has announced the acquisition of London, UK-based SaaS lead-generation company Crozdesk, with its newly launched vendor platform SoftwareSelect.
IRI partners with TikTok to provide granular media measurement solutions for advertisers
Through this partnership, IRI will incorporate TikTok's aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix.
DoubleVerify earns accreditation for independent third-party viewability reporting on YouTube
YouTube is a critical channel for advertisers to reach their audiences.
[Marketing week] Bob Koigi: Bridging advertising skills gap
With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.
Quantcast and MediaCom partner to fill skills gap and advertising talent pipeline
Quantcast, a global advertising technology company, has announced a first-of-its-kind partnership with GroupM's MediaCom, whereby MediaCom guarantees qualified applicants who earn a Quantcast Academy certification an interview for open roles at MediaCom.
Xandr enables multiple TV currencies for data-driven linear campaigns
This capability will enable customers to seamlessly activate their preferred viewership or engagement data currency for data-driven linear campaigns using Xandr’s buy and sell-side advanced TV platforms, Invest TV and Monetize TV.
[eMarketer] Rising podcast listenership draws advertising dollars
Podcast listening is up, and advertisers are taking notice. US podcast ad spending is rising at double-digit percentage rates yearly and will top $2 billion next year and reach $3 billion by 2026.
[Vacancy] Global is looking for a Social Media Editor Radio X - London
Global is directly looking for a Social Media Editor Radio X - London
[Vacancy] Global is looking for a Broadcast Journalist - Milton Keynes
Global is directly looking for a Broadcast Journalist - Milton Keynes
[Vacancy] Global is looking for a Commercial Talent Director - London
Global is directly looking for a Commercial Talent Director - London
GroupM announces next steps to accelerate innovation and simplify operations
GroupM, WPP’s media investment group, has announced the latest steps in its transformation to accelerate innovation for clients and further simplify its operations.
ELLE and Esquire UK partner with Audi for multi-platform ‘Style with Meaning’ campaign
The campaign combines both magazines for the first time with a special 16-page flip print supplement, alongside bespoke digital and video content.
MediaCom merges operations with Essence to become EssenceMediacom
Clients will be able to leverage an expanded global organization founded by two agencies that are strategic complements.
Guillaume Collard appointed CEO of RTL Belgium
The appointment is part of the ambition to accelerate the digital transformation of RTL Belgium's radio and television channels and to steer the cooperation with the new shareholders on the right track.
Paramount partners with YouTube for global livestream of TOP Gun: Maverick
Paramount Global has announced an exclusive partnership with YouTube to livestream the world premiere event of the Paramount Pictures theatrical release, Top Gun: Maverick.
[eMarketer] Over a third of US Netflix users don’t pay full price, if at all
The majority, or63%, pay full cost, while 14% share the fee with other users. Netflix’s challenge is to figure out how to get freeloaders to pay their dues.
M-net, miecom bring fiber optic internet to Altenmünster, Germany
Bavaria's fiber optic provider M-net is building a fiber optic network in Altenmünster in the Augsburg district together with the regional network operator miecom-Netzservice.
PFL expands global content distribution with Viaplay partnership in the Nordics, Baltics, Poland and the Netherlands
The Professional Fighters League (PFL) and Viaplay have agreed to an exclusive broadcast partnership to feature the 2022 PFL Regular Season, Playoffs and PFL World Championship on Viaplay.
8 European publishers selected for Google News Initiative Subscriptions Academy 2022
The International News Media Association (INMA), Google, and FT Strategies kicked off the third edition of the Google News Initiative (GNI) Subscriptions Academy for Europe
Viaplay adds NHL and KSW rights to UK sports streaming offering
Viaplay will become home to the National Hockey League (NHL) and KSW mixed martial arts (MMA) in the UK. Up to 1,400 games from the world's best ice hockey league will be shown on Viaplay every year until 2027.
Viaccess-Orca and Google Cloud usher in cloud-native era for the TV industry
Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, announced a new collaboration with Google Cloud to streamline TV and video service deployments and operations.
ITV Studios appoints Charlotte van Weede as Sales Director Global Entertainment
ITV Studios announced the appointment of established media sales expert Charlotte van Weede as Sales Director of its Global Entertainment business with immediate effect.
Netflix number of subscribers no longer increasing
The number of subscribers at Netflix is no longer increasing. The number of subscribers was 221.64 million at the end of March 2022, 200,000 less than at the end of December 2021.
Kevel Launches Ad Platform Academy to help publishers launch ads
By equipping companies with both ad APIs to build their platform and the business insights needed to grow it, Kevel helps any company effectively monetize its digital properties.
Havas Media launches e-commerce offering to help marketers drive growth
Havas Market’s offering stretches far beyond media into e-commerce strategy, operations, analytics, and customer experience.
ITV launches new initiative to collaborate with young content creators
From graphic designers to animators, editors and social media wizards, ITV's BluePrint Network will collaborate with creatives aged 16-34 to produce digital content that will live on their social media platforms.
Hearst Newspapers names Patty Michalski Senior Vice President of content strategy and innovation
Hearst Newspapers has announced that Patty Michalski has been named senior vice president of content strategy and innovation.
DPG Media and Groupe Rossel finalize acquisition of RTL Belgium
The takeover fits in with the ambition to structurally strengthen the media landscape in French-speaking Belgium.
Property House Marketing appoints Lisa Flounders as Managing Director
Property House Marketing (PHM) has announced the appointment of Lisa Flounders as Managing Director with its founder Nikki Ackerley taking on the role of Chairman.
Mediahuis invests in Finnish proptech startup Skenariolabs
European media group Mediahuis is investing in the Finnish company Skenariolabs, a fast-growing start-up that predicts the future of sustainable real estate, based on data and artificial intelligence (AI).
Finixio launches new products in Balkan, German and Japanese markets
UK-based Finixio has successfully launched new products targeting the Balkan, German and Japanese markets.
Dutch telecom regulator to auction regional commercial FM licenses
Dutch telecom regulator Agentschap Telecom (AT), announced it will soon distribute a number of licenses for regional commercial radio stations.
Hivestack advances programmatic DOOH marketplace in Italy
Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company has today announced an expansion of its programmatic operations in Italy.
[Vacancy] Mediahuis is looking for an Investment Associate
Mediahuis is directly looking for an Investment Associate (Amsterdam/Antwerpen)
Paramount Global announces redemption of approximately $1.0 billion notes
Paramount Global announced that it would redeem all of its outstanding 3.50% senior notes due January 15, 2025 (the "3.50% notes") and a portion of its outstanding 4.750% senior notes due May 15, 2025.
VIZIO introduces jump ads to connect linear TV with streaming
Jump Ads give participating programmers and brands the ability to present an interactive overlay at the conclusion of linear TV programs, directing viewers into a supporting app on VIZIO’s operating system to continue their viewing experience.
[Vacancy] Paramount is looking for a Content Rating Coordinator
Paramount is directly looking for a Content Rating Coordinator (3 months temporary contract)
Klarna appoints MediaCom as global media agency of record
The agency’s remit excludes North America, where Havas Media Group won the retained account last December.
European digital publisher Axel Springer selects Outbrain to power its sponsored content recommendations
Outbrain Inc., a recommendation technology company, has announced it had been selected by Axel Springer, Europe’s digital publisher, to power its sponsored content recommendations – placing it among Outbrain’s top ten publisher partners.
Cirrus Streaming launches new interactive streaming app for broadcasters worldwide
Cirrus Streaming provides the live streaming app to broadcasters free of charge, allowing them to offer their listeners a dedicated listening experience through the iOS and Android-friendly app.
ITV announces new £80 million Diversity Commissioning Fund
ITV has also created a new £500k development fund to develop ideas that will qualify for the Diversity Commissioning Fund.
Outbrain expands partnership with Japan’s Sankei Digital in multiyear deal
Outbrain Inc. a recommendation technology company, has announced its expanded partnership with Sankei Digital, one of the largest digital publishers in Japan.
605 to deliver advanced audiences in collaboration with Xandr
As the industry shifts away from traditional guarantees based on age and gender demographic ratings, Advanced Audiences will allow advertisers to define television audiences with greater precision using first- or third-party data.
Streaming adoption grows in Europe despite quality and advertising challenges, Conviva report
While Europe as a whole experienced a 20% increase in streaming viewership, Southern and Western Europe saw roughly double that growth with 44% and 34%, respectively.
Outbrain expands partnership with Microsoft to boost business outcomes for media owners and advertisers
Outbrain Inc. a web recommendation platform has announced the expansion of its global partnership with Microsoft utilizing Microsoft Azure and encompassing business, technology and services.
Channel 4 and Motion Content Group launch Fund for ethnically diverse-led indies
Channel 4 and Motion Content Group have launched a multi-million pound fund to boost commissions from small and medium sized ethnically diverse-led production companies.
PRCA and ICCO launch Ukraine Communications Support Network
The Ukraine Communications Support Network (UCSN) is Co-Chaired by Ukrainian communications leader Nataliya Popovych and former ICCO President and PRCA Chair, David Gallagher.
Regina Buckley named Chief Financial and Strategy Officer of Hearst Magazines
In her new role, Buckley will oversee the financial and strategic planning processes across the business. The announcement was made by Hearst Magazines President Debi Chirichella.
[Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.
Mediahuis Ventures invests in edtech platform Perlego
University students’ outcomes are tightly linked to access to course content, but the current model for acquiring quality educational material does not work for them or for publishers.
Media buyers increase investment in video advertising, IAB Europe, PubMatic report
Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better measurement solutions.
Flemish broadcasters announce support for Ukraine in new campaign
VRT, DPG Media, SBS and Mediahuis all put their shoulders to the wheel for the widely distributed spot campaign for Consortium 12-12. Now the broadcasters want to strengthen the strong living solidarity even more.
Cinema8 makes next-gen marketing easy with interactive video creation
With millions of viewers hooked on to watching videos, a new future of video-based content has evolved – interactive videos with clickable content.
Netflix's annual operating margin expected to fall to 19 per cent in 2022 on post-pandemic effects, report
In 2020, Netflix recorded 36 million new subscribers following the global pandemic. With most of the world staying indoors and working from home, it’s no surprise that the American streaming and production company grew by bounds.
Yieldmo announces new global publisher partnerships and expands European presence with senior hires
The latest publisher wins further highlight the strong supply of premium direct publisher inventory that Yieldmo has in its global Smart Exchange
AT&T lays out growth strategy following pending close of WarnerMedia transaction
AT&T is laying out its updated strategy and financial outlook for the company moving forward. This includes detailed operational and financial expectations through 2023.
Sony Pictures Television to acquire controlling stake in Industrial Media
Sony Pictures Television, SPT, a division of Sony Pictures Entertainment (SPE), has announced an agreement has been signed to acquire Industrial Media, one of the foremost independent nonfiction production companies.
Channel 4 launches 4Schools to open up creative careers to young people
4Schools will reach out directly to schools in a bid to encourage students, particularly those from disadvantaged socio-economic backgrounds, by showcasing the broad range of roles in the broadcast, film and digital sectors.
ITV announces investment in car marketplace carwow
ITV has announced it is investing in a partnership with Europe’s biggest new car marketplace carwow, in return for advertising inventory across ITV’s channels and the ITV Hub.
Mediahuis provides support to five independent Ukrainian news media
Through the Media Development Investment Fund (MDIF), a non-profit investment fund based in New York and Pluralis, Mediahuis has announced that it will provide financial support for the benefit of five independent Ukrainian news media that have continued to operate and report in these difficult circumstances.
WarnerMedia unveils The WM Inclusive, a new hub for all things culture and content
WarnerMedia has announced the launch of its new hub, WM Inclusive as the intersection of all things Equity + Inclusion across the company’s diverse roster of brands, content and programming.
DPG Media signs Inclusivity Charter
DPG Media undertakes to work even more on inclusiveness and diversity in the workplace and in its media products and is rolling out a concrete action plan for this.
Beata Magdziarz appointed Chief Digital Officer of Havas Media Group
Her main areas of focus include enhancing the efficiency of processes and sales. She was recently in charge of e-commerce and performance-related activities at T-Mobile.
UK broadcasters unite to create ‘passports’ to support inclusion
Seven of the UK’s main broadcasters have come together to create access and inclusion ‘passports’ that will remove barriers and support better inclusion of disabled people and other colleagues at work.
Bloomberg partners with Google Cloud to allow customers access market data feed in real time
Bloomberg is the only financial data provider to enable cloud-native access to tick-for-tick data. B-PIPE offers global real-time access to comprehensive, consolidated market data with industry-leading data normalization and intelligence.
Laura Franses appointed ITV’s first Director of Content Partnerships
Laura will lead the strategy of identifying and securing strategic content partnerships for ITVX, to support ITV’s ambitions to supercharge its presence in streaming.
[eMarketer] Traffic is the most important attribute for retail media networks
The first ever eMarketer US retail media networks benchmark report evaluates digital ad buyers’ perceptions of 11 leading retail media networks and how they perform along 13 attributes.
Mediahuis Ventures leads investment round in Germany’s startup Tomorrow’s Education
Mediahuis Ventures is leading a €3.4 million funding round in Germany’s Tomorrow’s Education, the start-up behind the remote-first university Tomorrow University of Applied Sciences.
Baidu Global’s AI-Integrated Marketing Platform MediaGo to include new offerings powered by Xandr
Baidu Global has announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform.
Over 60 per cent of publishers expect revenue to increase in the post-third party cookie era, DoubleVerify study
As the industry plans for a post-third party cookie advertising landscape, methods like contextual targeting and first party-data usage have taken main stage in strategic digital advertising conversations and initiatives.
WFA calls on brands to reconsider media spend in Russia
The association further said that most of its members have businesses in both countries and are rightly prioritising the safety and wellbeing of their people.
[eMarketer] Netflix leads in usage, but are viewers paying up?
Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform.
[eMarketer] Streaming services are rapidly branching out and bundling up
Disney is reportedly considering a cheaper, ad-supported subscription tier for Disney+, per The Information.
WFA launches global guide to media contracts excellence
World Federation of Advertisers, WFA, has partnered with FirmDecisions to create the first global guide to best practice in media contracts for advertisers.
Limelight to acquire Yahoo’s content delivery platform Edgecast
Edgecast is a business unit of Yahoo, which is owned by funds managed by affiliates of Apollo (the “Apollo Funds”) and Verizon Communications.
[Vacancy] ViacomCBS is looking for a Fulltime Images Coordinator
ViacomCBS is directly looking for a Fulltime Images Coordinator
[Vacancy] Paramount is looking for an Assistant International Project Manager
Paramount is directly looking for an Assistant International Project Manager
Omnicom acquires TA Digital to expand global digital transformation capabilities
Omnicom Group Inc. has announced the acquisition of TA Digital as part of its efforts to further expand its digital transformation, content management, commerce and customer experience capabilities.
DoubleVerify earns MRC accreditation across its suite of programmatic targeting services
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that it has been granted accreditation by the Media Rating Council (MRC) across its suite of programmatic targeting services.
GroupM Canada announces black and diverse media pledge to support media and content creators
GroupM, WPP’s media investment group, has announced their plans to launch a Black and Diverse media commitment that endeavors to have their clients pledge 2+% of their media budgets to Black and diverse media platforms, creators, and audiences in Canada.
Nielsen and Cox Media Group reach multi-year agreement for TV and audio measurement services
With this agreement, Cox Media Group stations will continue to utilize a comprehensive suite of Nielsen measurement services to demonstrate audience value to advertisers.
[eMarketer] How content creators expand their influence beyond social media
For many content creators, Instagram isn’t everything. In the US, 41.0% of creators run websites or blogs to reach their audiences outside of social media.
[Marketing Report] Bob Koigi: The rise and rise of mobile advertising
That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.
O2 and Serviceplan Bubble create campaign on home internet offer
The large-scale campaign under the motto ‘Home internet. For every home’ , includes a TV spot that can be seen immediately on all major channels and is accompanied by print, OOH, online, social media ads and a longer-form film shown in German cinemas.
IAB Tech Lab releases Seller Defined Audiences targeting publishers and data providers
The SDA specification allows publishers, DMPs and data providers to scale first-party data responsibly and reliably without data leakage or reliance on deprecated IDs and/or new, untested technologies.
RTL Group combines businesses to create an international advertising sales champion
RTL Group has announced its decision to combine its fully-owned businesses RTL AdConnect, G+J iMS and the media division of Smartclip to create an international advertising sales champion.
Socialyse Paris, part of Havas Group, launches first narcotics anonymous group meeting in the metaverse
Eight Narcotics Anonymous members came to discuss their addictions and their progress towards a drug-free life in an immersive experience.
Kantar and fuboTV partner on advertising effectiveness to prove the power of connected TV
Kantar, the global data-driven analytics and brand consulting company, has announced its partnership with fuboTV Inc. the sports-first live TV streaming platform.
Essence appoints Gabrielle Kong as Vice President, Strategy in China
Reporting to Essence’s CEO, China, Benjamin Wei, she will be responsible for leading brand and communications strategy for the agency’s clients and initiatives in the market.
[eMarketer] Spotify will widen lead over Apple podcasts despite controversy
Come 2025, Spotify’s lead will widen to 13.2 million, while Apple’s growth in the sector will all but stagnate.
PRCA welcomes wtv. as corporate member
The Public Relations and Communications Association (PRCA) has announced global hybrid and virtual event company wtv. as its latest corporate member.
GroupM introduces premium marketplace to power a new era of responsible investment
GroupM, WPP’s media investment group, has announced the introduction of GroupM Premium Marketplace, a unified programmatic marketplace that will increase media buying transparency and efficiency.
IAB UK partners with The Podcast Show to celebrate the growing opportunities in podcasts
Taking place at Islington’s Business Design Centre on 25-26 May, The Podcast Show will see talent from across the industry come together to celebrate standout content and showcase the latest ad solutions.
DoubleVerify and Comscore partner to develop cross-platform audience and verification measurement solution
With this partnership, DV and Comscore will work jointly to power a new measurement solution that combines data from the DV Authentic Ad.
Dutch cloud-based media MwareTV partners with Irdeto for advanced content protection
The partnership allows Irdeto Control, the widely recognised and market leading DRM solution, to be seamlessly integrated into MwareTV's IPTV/OTT distribution platform.
Paramount Global announces redemption of approximately $2.0 billion of notes
The redemption price for the 3.875% notes, the 3.700% notes and the 3.50% notes is equal to the sum of 100% of the principal amount of such series of notes to be redeemed.
[Marketing Week] Bob Koigi: Warming up to the metaverse revolution
As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.
Yahoo launches ID-less audience solution for web
In combination with Yahoo’s cookieless identity solution, Yahoo ConnectID, Next-Gen Solutions for web is the first to market solution of its kind - designed to support the future of identity.
ViacomCBS unveils new company name, global content slate and expansion plans for Paramount+
ViacomCBS has announced that the global media company will become Paramount Global (referred to as "Paramount") bringing together its leading portfolio of premium entertainment properties under a new parent company name.
GroupM promotes Nicola Lewis to CEO of FineCast
She will be responsible for the strategy and operations of Finecast, including working with local markets to execute global strategies and set growth targets all aimed at making clients’ TV advertising more relevant and effective to their consumers.
Havas Media Group appoints Greg James as Global Chief Transformation Officer
This move comes as Havas Media Group realigns its global organization to harness the power of its 9,000-strong global network and accelerate growth, media innovation and transformation for clients.
TEGNA and Mediacom Communications reach new retransmission consent agreement
All TEGNA stations will return to impacted Mediacom homes as soon as possible.
AdLarge and Nielsen renew multi-year agreement for network audio measurement
With this agreement, AdLarge continues its participation in RADAR®, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
1XL chooses Outbrain as its exclusive recommendation tech partner in multi-year deal
Outbrain Inc. a recommendation platform for the open web, has announced a new, multi-year deal with 1XL, the UK’s largest source of premium digital news media audiences as well as display inventory.
Havas Media joins Point of Care Marketing Association
The Point of Care Marketing Association (POCMA), a nonprofit organization to support the continued growth of the Point of Care (POC) channel through education and advocacy, announced the addition of Havas Media Group to their growing list of members.
Essence announces new leadership appointments to boost Australian presence
Essence has announced that it has strengthened its leadership team in Australia. Appointing a new Managing Director for Brisbane and expanding national leadership roles, Essence will add local bench strength to advance its mission of making brands more valuable to the world.
Youtube adds new tools targeting content creators
YouTube is adding more creator tools including NFTs, video effects and Live shopping, expanding the ways creators will be able to connect with fans and monetise their content.
MediaCom and Mars partner to transform global marketing strategy
The reappointment follows a thorough media review throughout 2021, a critical element of Mars’ new vision for marketing called “Building Brands for Mutual Value.”
ViacomCBS and EU40 join forces to initiate change with diversity and inclusion event
ViacomCBS, Government Affairs and EU40, the Network of young Members of the European Parliament will host "Reflecting me: How can the AV sector support the EU’s diversity and inclusion agenda?”
Nielsen launches Diverse Media Equity programme
Nielsen has announced the launch of its Diverse Media Equity programme, which is designed to elevate the visibility of diverse-owned media companies with advertisers and agencies.
New report reveals commercial media usage similarities across generations
According to the report, this convergence is driven by the fact that 16-34s appear to have reached peak digital penetration and patterns of consumption are levelling out.
Gray TV expands its Atlanta Media investments with purchase of Telemundo Atlanta
The purchase also includes sister company, Surge Digital Media, a full-service, boutique digital agency that excels at multi-cultural, multi-lingual marketing and video production.
Essence promotes Laura Wade to Head of Sustainability
First, she will work across Essence’s operations and practices, including programmatic, strategy, planning and data, to help teams embed sustainable practices and create new products and services that enable Essence to reach its net-zero targets.
Media.Monks appoints Martine Lemans and Pierre Nelwan as Managing Directors
Pierre Nelwan and Martine Lemans have been appointed as Managing Directors of Media.Monks' global core hub, where creation and technology come together for digital production.
[Marketing Week] Bob Koigi: Influencer marketing trends that will shape 2022
This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.
European Investment Bank enters into a €100 million loan deal with the DPG Media Group to digitize media platforms
The agreement is part of a major investment project to the tune of EUR 244m by the DPG Media Group. The loan will be used to finance the development of DPG’s digital media platforms in Belgium and the Netherlands.
Mediaplus Group creates Board of seven members to execute strategy
The agency is growing and with it the different areas of responsibility. In future, the new Mediaplus Board will be responsible for the core strategy and groundbreaking decisions of the entire agency group.
AudioValley confirms global acceleration of digital audio services buoyed by strong growth in revenue
AudioValley, a Belgian specialist in B2B solutions digital audio, has published its revenue for the 2021 financial year.
TuneIn inks deals with Estrella Media and Grupo Fórmula as part of expansion strategy
TuneIn will expand revenue opportunities for Estrella Media by reselling instream advertising outside of the local markets for Estrella Media’s 11 stations on the platform.
Havas Media Group named media agency of record for hygiene consumer products company Edgewell
HMG will manage the brands’ U.S. media planning, buying, and optimization for men’s hair removal (Schick Hydro, Xtreme), women’s hair removal (Schick Hydro Silk, Intuition, and Skintimate), sun (Banana Boat and Hawaiian Tropic), and hygiene (Wet Ones).
Rajiv Pant named Chief Technology and Product Officer of Hearst Magazines and CDS Global
Hearst Magazines has announced that Rajiv Pant has been named general manager of technology platforms and chief technology and product officer, overseeing technology and product development for Hearst Magazines, Hearst Autos and CDS Global.
Nielsen joins Wharton Customer Analytics Corporate Programme
Wharton Customer Analytics (WCA) has welcomed Nielsen, a global player in audience insights, data, and analytics, as its newest corporate contributor.
Essence Promotes Tim Irwin to Global COO, Ryan Storrar to EMEA CEO
Essence Global, part of GroupM, has promoted Tim Irwin to global chief operating officer.
TikTok named world's fastest growing brand by Brand Finance Global 500 2022 report
Tripling in brand value over the past year, TikTok has been named the world's fastest-growing brand by a new report.
Gather launches tool to eliminate digital ads from the internet
Gather Online was originally launched in April 2021 to a limited number of publishers in order to uncover any unforeseen issues and improve overall user experience.
[Marketing Week] Bob Koigi: Gen Z and Millennial social media users power global social commerce industry
This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.
ViacomCBS and Nexstar Media Group renew affiliation agreements
Nexstar's CBS affiliates will continue to be locally available to subscribers on Paramount+ and widely distributed across vMVPD platforms.
GroupM certified as a top employer Europe 2022 with five EMEA market accreditations
GroupM Germany, Italy, Poland, Spain and the U.K. have all received this global honor resulting in GroupM additionally being awarded Top Employer Europe accreditation for 2022.
Mindshare appoints Mark Heap as new EMEA CEO
In his new role Heap will be responsible for driving Good Growth for Mindshare clients across the 26-market region, in partnership with local Mindshare leadership, GroupM and WPP.
MediaCom appoints Rupert McPetrie as new APAC CEO
MediaCom has announced the appointment of Rupert McPetrie as APAC CEO, following the upcoming departure of Mark Heap, who is moving within the group to join sister agency Mindshare as EMEA CEO.
Mediahuis completes acquisition of German Media Group Aachener Verlagsgesellschaft
The acquisition of Aachener Verlagsgesellschaft aligns with Mediahuis’ growth ambitions and further evolves the group as a leading European media player.
NBCUniversal partners with RTL AdConnect to offer new opportunities for global marketers
This bilateral, international partnership will open up new advertising opportunities for marketers across the US, Europe and Asia.
[Marketing Week] Bob Koigi: Emerging technologies inspire new content marketing trends
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.
Dentsu partners with Microsoft to launch Cloud Studio
Dentsu International, has announced the next generation of studio production in the cloud with the launch of dentsu Cloud Studio.
dunnhumby launches global customer retail media platform
dunnhumby Sphere is the end-to-end retail media platform that takes users from brand insights to campaign billing through its fully integrated set of modules, helping to unify audience targeting, media booking, forecasting and measurement across a range of retail media channels.
Video Solutions company AG diversifies its Advertising Video-On-Demand, FAST strategy with Amagi
Headquartered in Switzerland, Video Solutions AG runs AVOD platforms Watch4 and W4Free, which are top movie and TV series destinations for advertisers to reach targeted audience sectors in Germany, Switzerland and Austria and the UK, respectively.
Content marketing market to grow by $418 billion from 2020 to 2025, Technavio report
The use of AI with social media management software is one of the major trends supporting the content marketing market.
ViacomCBS partners with CommScope to lead industry content distribution migration from Satellite to CDN IP
The migration represents the first ViacomCBS services to be fully transitioned from satellite to CDN IP—leveraging existing CDN IP infrastructure for service distribution to CBS broadcast stations, DABL affiliates, and Showtime MVPDs throughout their US footprint instead of traditional satellite delivery.
Hearst Media Production Group announces senior leadership team
Three senior executives have been appointed to newly created positions at Hearst Media Production Group, which was formed in September 2021 to expand Hearst Television’s original program production and distribution, incorporating existing resources from Litton Entertainment and the weekly syndicated program “Matter of Fact with Soledad O’Brien.”
ViacomCBS and Comcast announce content distribution agreements
ViacomCBS Inc. and Comcast Cable have announced the companies have reached comprehensive distribution agreements to deliver ViacomCBS' full portfolio of broadcast, entertainment, news, and sports programming to Xfinity customers.
Estrella Media signs multi-year agreement with Nielsen for local TV measurement
With NLTV, Estrella will have the capability to analyze household and persons-level data in custom geographies that align with an advertiser’s customer base using a wide range of demographic analysis.
TV measurement and analytics firm 605 and Deloitte Digital partner to develop 605 EXCHAN6E
The independent media trading currency offers an alternative designed to underpin advertising transactions between partners on the buy-side and the sell-side.
Mediacom commits to lower maximum leverage
Rocco B. Commisso, the founder, Chairman and CEO of Mediacom Communications Corporation, has issued the following statement:
Outbrain partners with Vivo to provide recommendations across browser newsfeeds
Outbrain, a recommendation platform for the open web, has announced an agreement with Vivo, a product-driven, global technology company, to power Vivo’s browser newsfeed with native content.
Media. Monks merges with data company 4Mile Analytics
S 4Capital plc, the tech-led, new era digital advertising and marketing services company, has announced a combination between 4 Mile Analytics and Media.Monks, which significantly expands the capabilities of its Data&digital media practice.
GroupM names JiYoung Kim Chief Product and Services Officer
GroupM, WPP’s media investment group, has announced that JiYoung Kim has been named North America’s Chief Product & Services Officer.
Dentsu International appoints Nnenna Ilomechina as Global Chief Operating Officer
Dentsu International has appointed Nnenna Ilomechina as Global Chief Operating Officer. Nnenna joins the business in May 2022, as Neil Gissler retires from the global COO role at dentsu in Q1 2022.
[Marketing Week] Bob Koigi: How pandemic will impact ad spend in 2022
The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022. This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.
Group M appoints Sebastian Muriel as CEO of Spain
Muriel joins GroupM from Telefónica where from 2016 – 2022 he held the role of Global Director Customer Experience / Novum.
MediaCom’s festive glitter globe raises £50,000 for charity
MediaCom will be donating £50,000 to five charities through GlobalGiving, a non-profit that connects hundreds of smaller, community-led organisations to access the support that they need to make our world a better place.
April Lane named E-Commerce Officer of Hearst
Hearst has announced that April Lane has been named chief e-commerce officer. In this new role, Lane will lead the expansion of e-commerce and performance marketing capabilities across the organization’s consumer media businesses.
Thimba Media eyes UK growth with Seven Star Digital acquisition
Thimba Media has acquired Seven Star Digital on a cash free debt free basis to consolidate its position in the UK market.
Max Verstappen and Viaplay agree partnership
The reigning Formula 1 World Drivers’ Champion Max Verstappen and Viaplay have agreed a multi-year partnership that will see the superstar Dutch driver feature in exclusive content for Viaplay viewers.
Azerion and Havas Media partnership gathers momentum to ensure best ROI and quality control for clients
Azerion, the digital entertainment and media platform, and Havas Media The Netherlands, part of the global media agency Havas, are reaping the rewards of their partnership.
Cutting Edge and Blantyre commit $125 million to acquire Film and TV Composer’s music publishing rights
Cutting Edge Music Holdings has partnered with affiliates of Blantyre Capital to acquire music publishing rights owned by composers who write music for film and TV.
Michael Hayes appointed Chief Operating Officer and Deputy Group Head of Hearst Television
Michael J. Hayes has been promoted to chief operating officer and deputy group head of Hearst Television.
Symphony Technology Group acquires Kantar Reputation Intelligence, PRgloo and Onclusive to form a new global partner for PR and Communications
Together the three businesses merge to create a new global media monitoring, measurement, and workflow management partner for PR and communications.
[Marketing Week] Bob Koigi: Video content streaming experiences: Customer is king
Video streaming experience has become unwieldy, unfriendly, and expensive for a bulk of consumers with three out of every five subscribers to multiple streaming services expressing frustration with their viewing experiences.
Mediacom reaches carriage agreement with Paxton Media
The deal gives Mediacom retransmission consent rights to WPSD-TV, the Paxton Media owned local NBC affiliate in Paducah, KY/Marion-Harrisburg, IL/Cape Girardeau, MO.
Sixty percent of global consumers are frustrated with navigating content on streaming video services, Accenture report
Three-in-five subscribers to multiple streaming services expressed frustration with their viewing experiences, according to a new report from Accenture.
[eMarketer] Retail media networks hit their stride in 2021
2021 was the year that marketers fully embraced retail media networks—and the year that retailers fully embraced their role as advertising platforms.
Boiron appoints Havas Media Group as its multimedia partner in 13 European countries
Following six months of competitive pitching, Boiron has named Havas Media Group as its multimedia partner in France and 12 other European countries.
ViacomCBS and CJ ENM announce global strategic partnership
ViacomCBS and CJ ENM have announced a new strategic partnership that will bring premium entertainment to audiences worldwide with a comprehensive global deal.
Channel 5 joins Digital UK
The four public service broadcasters have entered into a new Digital UK members’ agreement, marking the first time that the venture has been wholly owned by all four PSBs.
[Marketing Week] Bob Koigi: Sounding the alarm over surge in holiday advertising fraud
The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.
Fresh Media Bulgaria selects Triton Digital to power its streaming audio strategy
Through this partnership, Triton Digital will provide Fresh Media Bulgaria with cutting-edge Dynamic Ad Insertion technology to their publishers to effortlessly control and monetize content through precision-targeted audio ads.
Essence appoints Jennifer Zhu as Vice President of Investment in China
Reporting to Essence’s CEO, China, Benjamin Wei, in this new position, she will be responsible for media investment and innovation, helping the agency’s clients to achieve long-term brand and business growth.
Global acquires podcast hosting platform start-up Captivate
Global, the media and entertainment group, has acquired podcast hosting, analytics and monetization platform, Captivate.
Stats Perform partners with Münster-based HEIM:SPIEL for provision of content and solutions across the digital sports market
Stats Perform, the sports tech leader in data and AI technology, and HEIM:SPIEL, a leader in the provision of content and solutions across the digital sports market, announced a new partnership.
Oslo-based Kahoot! launches Kahoot!+ AccessPass, a new user subscription to access premium content
Kahoot!, a global learning platform company, is introducing Kahoot!+ AccessPass, the new subscription where Kahoot! offers access to an expanded library of ready-to-use premium kahoots, courses and other resources.
rlaxx TV launches beta web application and Android app
The ad-financed streaming service (FAST+AVOD) rlaxx TV is putting on a final sprint just before the end of the year and is launching both its web application as well as an app for Android devices.
WPP’s media services company Mindshare rebrands
Mindshare, the media services company that is part of WPP, has refreshed its brand identity as the next step in its transformation.
Triton Digital announces expansion of podcast reports to Canada
Triton Digital®, the global technology and services provider to the digital audio and podcast industry, has announced the expansion of its Podcast Reports to Canada.
Essence names Maureen Morrison SVP of Global Marketing and Communications
In her role, she will oversee the agency’s marketing, communications, content and editorial products across its 23 offices in 14 countries.
Ogury and The Trade Desk partner to offer programmatic mobile advertising for media buyers
In line with an industry-wide development towards Supply Path Optimization, this direct integration will enable agencies to run Programmatic Guaranteed campaigns.
Dolce&Gabbana names Havas Media Group as global media agency partner
Global luxury brand Dolce&Gabbana has named Havas Media Group its global media agency partner. The decision comes following a competitive agency review supported by Ebiquity Italy.
GroupM names Colan McGeehan Chief Marketing and Business Officer for North America
GroupM, WPP’s media investment group, has announced that Colan McGeehan has been named the group’s North America Chief Marketing & Business Officer.
[Vacancy] SOCIAL.INC is looking for a Project Manager
SOCIAL.INC is directly looking for a Project Manager 32-40 hours/week
[Marketing Report] Bob Koigi: The nexus between advertising and climate change
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.
[Vacancy] ViacomCBS is looking for a VOD Operations Supervisor
ViacomCBS is directly looking for a VOD Operations Supervisor
Marie-Claire Baker appointed GroupM’s Global Chief People Officer
GroupM, WPP’s media investment group, has announced that Marie-Claire Barker has been named Global Chief People Officer, effective January 2022. She succeeds Jennifer Remling, who was appointed WPP’s Chief People Officer in October.
Hearst Magazines names Shashvat Sinha Senior Vice President of Product and Technology at CDS Global
In his new role, Sinha will be responsible for product management, technology strategy and technical project delivery for CDS.
fuboTV completes acquisition of French live TV streaming company Molotov SAS
The synergies between fuboTV and Molotov’s technology and teams are expected to enable both companies to continue on paths of accelerated growth in their respective home countries and leverage their capabilities to improve both business models with greater scale.
Advertising and media solutions company Telmar acquires Helixa
Helixa and Telmar have announced they have completed an acquisition agreement giving Telmar, the global lleader in advertising and media planning solutions, ownership of the data-driven audience intelligence platform.
True Influence partners with The Trade Desk to make digital advertising more effective
Under the new partnership, The Trade Desk will be the main media buying platform for the fulfillment of programmatic campaigns purchased through True Influence's DisplayBase® integrated B2B media management product.
[Marketing Report] Bob Koigi: Stepping up the war on extremist content, fake news
As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.
VICE News unveils first ever global desk to cover extremism
VICE News announced the launch of The VICE News Extremism Desk, a first-of-its-kind, multi-platform desk covering terrorism, ethnonationalism, white supremacy, Neo-Nazism, militias, and dangerous religious hate groups.
Companies worldwide could face customer backlash if they fail to take action on climate change, study
New global research shows, in the next 12 months; 59% of consumers worldwide intend to start boycotting brands who don’t take action on climate change.
MediaMonks acquires salesforce platform Maverick Digital
Maverick Digital has merged with Media.Monks, a subsidiary of S4 Capital.
Conviva teams with Experian to expand audience measurement capabilities for streaming publishers
The combination of Conviva’s first-party, census-level streaming data and Experian’s unparalleled demographic data empowers publishers to easily provide advertisers with the most detailed and accurate audience insights available.
Havas Media Group appoints Sarah Ivey as Chief Strategy Officer, North America
Based in Toronto, Ivey will report directly to HMG North America CEO Greg Walsh and serve on the agency’s North American executive leadership team.
Hearst UK appoints Kenya Hunt as new Editor-in-Chief of ELLE UK
Hearst UK, the premium content and experience business, has appointed Kenya Hunt as the new Editor-in-Chief of ELLE UK, overseeing its print, digital and experiential outputs.
IPG Mediabrands and NewsGuard to rate individual broadcast and cable news programmes and networks
This tool goes beyond NewsGuard’s current offering of reliability ratings for news and information websites, giving advertisers greater insight before they invest their media dollars.
Dentsu appoints Alex Hesz as Global Chief Strategy Officer
Partnering with Global CEO Wendy Clark and the Dentsu International Executive team, Hesz will shape and define the strategy, priorities, and long-term direction of Dentsu International, aligned to dentsu Group’s strategy.
Tesco launches media and insight platform to help brands engage with customers
Tesco has launched ‘Tesco Media and Insight, powered by dunnhumby’, a new platform to help suppliers and agencies engage more effectively with customers and understand their evolving needs.
Essence names Anthony Reeves President, Global Client Partner
Essence has announced Anthony Reeves will be joining the agency as President, Global Client Partner, working with clients to further integrate the agency’s practice areas of data, analytics, media strategy and creative.
Sony to become the official virtual fan engagement partner of Manchester City Football Club
Sony will conduct a PoC (proof of concept) with Manchester City, aiming to develop new forms of digital content and services that integrate the physical and virtual worlds to excite and engage both existing and next generation of sports fans across the globe.
[Marketing Week] Bob Koigi: Betting on emerging technologies to boost communication campaigns
With a growing number of clients keen on tracking ROI on their communication campaigns, communication and PR companies are embracing emerging technologies including artificial Intelligence and cloud computing to deliver that value.
ViacomCBS And Gray Television renew CBS Television Network affiliate agreement
As part of the agreement, Gray's CBS affiliates will continue to be locally available to subscribers on Paramount+ and widely distributed across vMVPD platforms.
[Vacancy] ViacomCBS is looking for an A/V QC Coordinator
ViacomCBS is directly looking for an A/V QC Coordinator
[Vacancy] ViacomCBS is looking for a Presentation Scheduler
ViacomCBS is directly looking for a Presentation Scheduler
Google and Essence launch contextual advertising powered by machine learning with Guardian Australia
Production of hundreds of ads was automated, with each ad customised for contextual relevance on individual article pages.
Hearst UK appoints Kelly Warnell as Head of Entertainment and Technology in Commercial Client team
As part of Hearst UK’s increased investment and ownership of entertainment and technology content, Kelly’s appointment will see her driving revenue through a wide range of audience platforms, including digital, performance, event, content, creative solutions and print offerings.
[eMarketer] Amazon dominates the fast-emerging retail media ad market
Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.
Financial insights and media company Investor Scene launches in Canada
Investor Scene, a financial insights and media company, has announced their emergence from stealth mode with 221,000 unique visitors in the last 120 days and an email and text subscriber base of 64,754.
ViacomCBS completes acquisition of majority interest in Fox TeleColombia and Estudios TeleMexico
Fox TeleColombia & Estudios TeleMexico will bolster ViacomCBS' Spanish-language content production capabilities and expand ViacomCBS International Studios', VIS.
[eMarketer] Nielsen announces major changes to improve TV audience measurement
Nielsen has announced that it would overhaul its measurement process to focus on providing audience estimates based on individual ads rather than overall commercial minutes.
[Marketing Week] Bob Koigi: Marketing Report forays into Belgium as it seeks to grow European footprint
As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.
ViacomCBS announces new global deal with Twitter
ViacomCBS Inc. and Twitter have announced a new, multi-year global agreement to deliver premium digital content around ViacomCBS' biggest live events, hit shows and iconic franchises from the company's portfolio of entertainment, news and sports brands.
iO acquires Dutch content agency Entopic
The acquisition of Entopic ads 75 online content experts to the iO Campus Amsterdam.
Dentsu reveals its 2022 media trends in new guide for marketers
Futurist experts, specialists and leaders from Carat, dentsu X and iProspect have joined forces to identify and explore the biggest media trends to watch out for in the coming year.
Marketing Report s'étend à la Belgique
Marketing Report travaille sur un certain nombre de lancements internationaux. La première expansion sera en Belgique.
Yahoo and BuzzFeed expand partnership across programmatic, identity and content
With the partnership, BuzzFeed will leverage Yahoo’s unified advertising technology stack, and provide Yahoo with preferred programmatic access to deals via the Yahoo SSP.
Global ad tech company The Trade Desk advances partnership with NBCUniversal
As part of this announcement, The Trade Desk will add NBCU’s Peacock service to its industry-leading CTV platform.
[eMarketer] Connected TV catches attention of US population
Ad-free services like Netflix and Amazon Prime Video remain streaming juggernaut.
Marketing Report expands to Belgium
Marketing Report is working on a number of international launches. The first expansion will be to Belgium.
Omnicom prices £325 million senior notes offering
The Notes and the related guarantee will be the unsecured and unsubordinated obligations of the Issuer and Omnicom Group, respectively, and will rank equal in right of payment to all of their respective existing and future unsecured senior indebtedness.
ITV and Virgin Media O2 announce long term commercial partnership
The new agreement, which lasts over five years and signals a new commercial relationship between the two companies, includes full integration of the ITV Hub platform onto Virgin TV set-top boxes.
Dentsu International appoints Rohan Philips President of global product for all media agencies
Based out of Singapore, Philips takes on the responsibility of developing the 2025 product strategy and roadmap for dentsu clients worldwide, with imminent rollouts through its network of global media agencies: Carat, iProspect and dentsu X.
[eMarketer] US retail media ad spend to surpass $30 billion mark this year
US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.
DoubleVerify launches publisher solution in Europe
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that the DV Publisher Suite is now available to European publishers.
Liberated Syndication partners with Samsung to bring its podcasts to Samsung Galaxy devices
Liberated Syndication Inc., LSYN or Libsyn, the industry’s podcast hosting platform and advertising marketplace, has launched its distribution partnership with Samsung to help bring podcasts under the “Listen” tab within the Samsung Free application.
[Marketing Week] Bob Koigi: Enlisting governments' support to bridge marketing skills gap
As more marketing bodies amplify their call to governments to work with them in addressing the marketing skills crisis in the media, It is encouraging to learn of the UK government’s £3.8 billion funding for skills training announced recently.
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[Marketing Week] Bob Koigi: The changing content consumption trends
Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.
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