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Starcom Australia appoints Sarah Tillitt as Head of Digital
Reporting into Starcom’s National Head of Investment and Digital, Mark Duffy, Tillitt has been charged with leading the digital and performance strategy for Starcom Sydney and its clients.
Havas Media Group and Teads target consumers, publishers and advertisers with new project
Havas Media Group and Teads have announced the beginning of their new joint collaboration, coined ‘Project Trinity’, which will focus on the fine balance between user experience, publisher monetization and advertiser results.
Starcom UK wins Vinted TV media buying account
Starcom has announced it has been appointed to handle TV media buying for online marketplace, Vinted, since April, in the UK.
[eMarketer] Digital media consumption on unprecedented growth in US
The average time a US adult spends on various media platforms has been on unprecedented rise in recent years, particularly at the height of the pandemic.
Magna appoints Elijah Harris as first EVP Global digital partnerships and media responsibility
In this new role, Harris will be responsible for providing products and services to Mediabrands teams around the globe and lead its relationships as they relate to global digital media platforms and partners.
Paramount+ expands its content offering
Paramount+ has announced it will significantly expand its content offering this summer, starting with the exclusive premiere of the sci-fi action film “Infinite” and introduction of more than 1,000 premium movies this week.
VICE Media Group launches new direct to consumer gaming subscription service, WayPoint+
VICE Media Group launched Waypoint+, a new direct to consumer subscription service delivering additional content to Waypoint’s loyal audience.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
[Vacancy] ViacomCBS is looking for a Junior Graphic Designer
ViacomCBS is directly looking for a Junior Graphic Designer
Dentsu appoints Pauline Miller as first Chief Equity Officer for EMEA region
Reporting to dentsu EMEA CEO Giulio Malegori, Miller will be part of the region’s Leadership Team and responsible for shaping and leading its DEI strategy and execution.
Kantar secures audience measurement contract from UK’s Broadcasters Audience Research Board
Broadcasters Audience Research Board, BARB, the UK television audience measurement currency, has announced that Kantar, the global data, insights and consulting company, has won major contracts to continue to deliver audience measurement that supports the £7.5 billion UK TV industry.
Kantar acquires MeMo² to expand cross-media effectiveness offering
The acquisition brings approx. 50 specialists into the Kantar team, creating a platform to significantly expand the media effectiveness measurement business in Europe, as well as strengthening Kantar’s Dutch business with MeMo2’s client roster.
[Marketing Week] Bob Koigi: Marketers envision career opportunities fit for post-pandemic future
As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.
[eMarketer] The meteoric growth of content creator economy
The creator economy has been on a meteoric rise with marketers and social platforms in spirited efforts to work with them. This has opened a world of opportunities for creators to earn beyond brand partnerships.
WPP targets 10,000 UK staff with Mental Health Allies programme to reduce stigma
The Mental Health Allies programme will be available to all 10,000 UK staff and aims to reduce the stigma around mental health by encouraging open conversations.
VICE Media Group announces special coverage for LGBTQ Pride throughout June
Across all its lines of business, including VICE News, VICE TV, VICE.com, VICE Studios, Refinery29 and i-D, VMG will feature special programming to celebrate and shine a light on equality and civil rights.
[Vacancy] ViacomCBS is looking for a Media Coordinator
ViacomCBS is directly looking for a Media Coordinator
[Vacancy] ViacomCBS is looking for a Sr. Editor in Chief
ViacomCBS is directly looking for a Sr. Editor in Chief
Brands losing trust, meaning among customers, Havas study
The 2021 study, which measures brand ‘meaning’ in functional, personal and collective terms, shows that 75% of brands could disappear overnight and most people wouldn’t care, or would easily find a replacement.
Amazon to acquire MGM Studios in a $8.45 billion deal
MGM has nearly a century of filmmaking history and complements the work of Amazon Studios, which has primarily focused on producing TV show programming.
Verizon Media announces full-funnel Digital Out-of-Home ad suite
Verizon Media has announced the launch of their full funnel Digital Out-of-Home (DOOH) product suite, providing DOOH advertisers with a one-stop-shop for campaign planning, execution, and measurement, all in a self-serve capacity.
[Marketing Week] Bob Koigi: Advancing partnerships across content, advertising and marketing
With increased competition in the media, marketing, PR and advertising space and evolving consumer demands, agencies and corporates are looking at new and innovative ways to stay afloat while looking at ways of meeting market needs with partnerships becoming an all too common strategy.
[eMarketer] US TV advertisers’ upfront commitments to reach nearly $20 billion this season
At the height of the COVID-19 pandemic, US TV advertisers cancelled $3 billion of their upfront commitment around June as quoted by Media Dynamics as the pandemic ravaged economies.
GroupM elevates Krystal Olivieri to global chief innovation officer role
This newly created role advances GroupM’s directive to better leverage scale to innovate, differentiate and create sustained value for clients through homegrown products and offerings.
Havas Media Group appoints Mike Bregman as Chief Data Officer for North America
Bregman joins HMG after other recent leadership appointments across North America with Meghan Grant, recently named Chief Strategy Officer, and Amy Ginsberg, as the Chief Investment Officer.
ViacomCBS underscores power of partnership, content and capabilities
Global media and entertainment company ViacomCBS Inc. has showcased the strength of its content and capabilities with a special celebrity-casting Upfront edition of Survivor.
Jens Monsees steps down as CEO of WPP AUNZ
WPP plc has announced that Jens Monsees has decided to step down as Chief Executive Officer of WPP AUNZ Limited as it transitions from a public company to a fully integrated business within WPP.
Boston Globe Media and Nielsen to conduct cross platform diversity and inclusion brand study
The study, commissioned by BGMP and designed in partnership with Nielsen, will enable the media organization, particularly its nearly 150-year old daily newspaper, The Boston Globe, to develop a deeper understanding of its readers and potential subscribers.
[eMarketer] US telecoms dump media businesses for 5G
In what points to the next frontier for competition and battle for customers, US telecoms are pivoting from traditional media business to investment in expanding their 5G network foothold.
Verizon Media and Condé Nast partner across content and advertising
Verizon Media and Condé Nast have announced an expansion of their partnership to build the next generation of content and advertising experiences for consumers and advertisers.
Digital media landscape becoming a multiverse phenomenon, Mindshare research
Streaming services are entering more niche markets. Consumers can choose to stick to mainstream platforms like Netflix, Hulu and Amazon and the breadth they offer or they can go deep in services like Screambox and Shudder.
Havas partners with Wellcom Worldwide to launch integrated content studios
The partnership will see the creation of a micro-network of integrated content studios, first in London, New York, Chicago and Kuala Lumpur, followed by further studios across Europe, Australia, China, India, Latin America and the West Coast of the US.
ViacomCBS expands podcast footprint with new series
This robust slate will super serve consumers across comedy, news, true crime, sports, kids, entertainment, and music, reinforcing the company’s strategy to create premium content and experiences for audiences worldwide.
VICE FAST channel premiers on Roku platform
The channel will feature informative and entertaining premium series and documentaries covering culture, entertainment, food, tech, sports and news from across VICE Media Group.
[eMarketer] TikTok will have more Gen Z users in the US than Instagram by end of 2021
By the end of this year, TikTok will have a larger number of Gen Z users in the US than that of Instagram. And it will surpass Snapchat in terms of total users by 2023.
MediaCom names Nancy Lengthorn as first Global Chief Inclusion and Culture Officer
MediaCom has named Nancy Lengthorn, currently Head of Inclusion and Belonging across MediaCom UK and WPP, as its first-ever Global Chief Inclusion and Culture Officer.
IPG Mediabrands commits to invest five percent in black-owned media businesses
IPG Mediabrands has announced that it will work to invest a minimum of 5% in Black-owned media channels in aggregate across all clients by 2023.
Private equity group Apollo acquires Verizon Media
Verizon will continue to own a 10% stake in the business and the current CEO Guru Gowrappan will continue to lead it.
GroupM unveils investment strategy to grow black-owned media companies
GroupM, WPP’s media investment group, has announced that it has formed the Media Inclusion Initiative, an integrated investment strategy to support and grow diverse and Black-owned media companies and creators.
[Marketing Week] Bob Koigi: Content is king
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
[Vacancy] ViacomCBS is looking for a Content Operations Coordinator
ViacomCBS is directly looking for a Content Operations Coordinator
AGE Media partners with The Body Shop for campaigns to make positive contribution to the world
In collaboration with The Body Shop, AGE Media is developing three special campaigns aimed at making a positive contribution to the world. As in previous years, AGE Media stands as a trusted partner to The Body Shop in their influencer marketing in 2021.
VICE Media Group’s Newfront calls for end to data discrimination
VICE Media Group has taken a stand to say this archaic practice is unethical and is a diminishing and shallow way of grouping human beings.
WPP and Microsoft launch cloud platform to boost creative content production
Cloud Studio is the advertising industry’s first bespoke platform for virtual production that arms creatives with the technology to collaborate and create impactful work for clients.
Havas Media launches platform targeting underrepresented content producers
Havas Media Group has launched Meaningful Marketplaces, a new, more impactful way of investing in trusted news sources and minority-owned and operated media.
Hearst UK extends Project Body Love campaign partnership with Philips
Since its initial launch in October 2020, Project Body Love has continuously proven to deliver tangible results, with research proving it has, to date, helped bolster female body confidence by a staggering 42%.
Starcom Australia promotes Rebecca Ho to Head of Investment
Starcom Sydney has announced the promotion of Rebecca Ho to the new role of Head of Investment, effective immediately.
VICE Media Group Names Van Scott as Vice President of US Corporate Communications
Scott, who joins from ABC News, will be responsible for leading VICE Media Group’s US communications strategy across the organization’s entire portfolio.
[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.
[Vacancy] MeMo² is looking for a (PowerBI) Data Engineer
MeMo² is directly looking for a (PowerBI) Data Engineer
Amazon Web Services simplifies content production with new digital studio service
With Amazon Nimble Studio, customers can rapidly onboard and collaborate with artists from anywhere in the world, and produce content faster and more cost effectively.
Verizon Media collaborates with VIZIO to advance Connected TV, omnichannel advertising
The alliance will enable expanded CTV targeting, optimization, and measurement opportunities for Verizon Media’s DSP advertisers, independent of cookies.
Dentsu launches playbook on content solutions for marketers
It introduces Content Symphony dentsu’s content solution and how it is changing the game, supercharging global marketers for some of the world's biggest brands.
Starcom Australia wins Tourism Tasmania media account
Starcom Australia has been appointed by Tourism Tasmania to manage its media account, encompassing strategy, planning, buying and digital media.
Vice Distribution secures new partnership with Pluto TV
VICE Distribution, the global distribution division of VICE Media Group, has secured a new partnership with Pluto TV in the US for 215+ hours of premium non-scripted programming.
WPP launches global data company Choreograph
WPP has announced Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies.
MediaCom unveils new division merging media and creativity to drive brand relevance
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
[Marketing week] Bob Koigi: Strengthening footprints through mergers and acquisitions
As companies seek to grow their footprint and expand their services, they are tapping into mergers and acquisition even as they position themselves to be competitive.
Havas Media Group appoints Meghan Grant as Chief Strategy Officer for North America
Based in New York, Grant will report directly to Global CEO Peter Mears and serve on Havas Media’s North American executive leadership team.
WPP taps media in its net zero commitment
On Earth Day, WPP has announced a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030.
Brands should prioritize inclusivity when targeting people with disabilities, study
With a collective global buying power of $8 trillion, this community represents a significant audience for marketers to exclude by default or design.
GARM launches its first measurement report for digital brand safety
The Global Alliance for Responsible Media (GARM) has launched its first report tracking performance on brand safety across seven platforms
Despite a bigger budget, content teams are struggling with technology
In these times of Corona, more and more content teams are starting to work with new software and technology. Extra budget and time are made available to support this development.
Neeraj Khemlani and Endy Mcmahon named President and Co-Heads of CBS News and CBS Television stations
CBS has announced plans to combine the journalistic and business resources of CBS News and the CBS Television Stations into one divisional and leadership structure.
BBJ&K and Yonder Media join IPA membership
The Institute of Practitioners in Advertising, IPA, has announced that BBJ&K and Yonder Media have been elected into IPA membership at its quarterly council meeting in March.
[Vacancy] ViacomCBS is looking for a Project Manager
ViacomCBS is directly looking for a Project Manager
Verizon Media partners with Kellogg Company, Snap and Spotify to address the global mental health crisis
Kellogg Company, Snap and Spotify are founding members committed to improving workplace culture around mental health, and scaling best practices.
[Marketing Week] Bob Koigi: Brands invest in sustainability and green projects
Brands are increasingly investing in green projects and sustainability as they seek to cut down on emmissions and reduce their carbon footprint.
[Vacancy] Lukkien is looking for a Client Service Manager
Lukkien is directly looking for a Client Service Manager
SpotX expands privacy-compliant audience data technology for CTV
SpotX has announced it has developed a comprehensive suite of custom audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way.
TBD Media releases newest entry in its 50 Sustainability and Climate Leaders campaign
TBD Media Group is delighted to be releasing the newest entry in its trailblazing 50 Sustainability and Climate Leaders campaign; drawing attention to the companies and leaders working to ensure a sustainable future.
Verizon Media launches identity free advertising solution
Verizon Media has announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement.
Intracto Group acquires media agency Zoekhelden
Media agency Zoekhelden has joined Intracto Group. The Amsterdam-based agency’s strengths lie in media advice and buying, marketing and secondment by providing advice at its clients’ offices.
Channel 4 appoints two new Creative Diversity roles for the Nations and Regions
In the newly created positions, Neila and Stacey will lead on and deliver the Nations and Regions focused strategic plans as part of the Creative Diversity strategy.
Kantar partners with Streamhub to strengthen on-demand video audience analytics
Media owners will now be able to use Streamhub’s enterprise platform to analyse any digital video content that integrates Kantar’s video-tagging technology.
Reprise Commerce wins DeMert Brands account
Reprise Commerce has been awarded new business by DeMert Brands to build and manage the beauty expert’s online storefront, as well as develop a retail media advertising strategy.
Nielsen Market Lift offers marketers in over 30 new markets accountability for their Ad investments
Nielsen announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity.
Slaven Mandic joins CASA International
Slaven Mandic, the Director of Advertising at Mediahuis and founder of Wayne Parker Kent has joined pan-European Home & Living company CASA International.
Bertelsmann reorganizes its Corporate Communications department
Media, services and education company Bertelsmann has announced new structure for its Corporate Communications, reflecting agile and digital working methods.
[Vacancy] ViacomCBS is looking for a Sr. Programming Manager
ViacomCBS is directly looking for a Sr. Programming Manager.
[Vacancy] ViacomCBS is looking for a Contract & Compliance Coordinator
ViacomCBS is directly looking for a Contract & Compliance Coordinator.
[eMarketer] Pluto TV and the disruptive advertising business model
As consumers’ media consumption trends shift and the digital space continue to evolve, the advertising space is increasingly adapting to these market changes.
Twitter integrates Nielsen’s cross-media measurement suite into video ad platform
The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR).
Media company Grupo Globo adopts Google Cloud in digital drive
Over the next several years, Globo will use Google's experience in data management, artificial intelligence (AI) and machine learning (ML), as well as its global, scalable and secure infrastructure.
Group M unveils framework to guide responsible media buying
The framework’s five focus areas—Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability—signals a new media era where scale serves clients through a commitment to make advertising work better for people.
IPG Mediabrands and TikTok build creator programmes to connect brands with culture
IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture.
Vice Media Group acquires creative consultancy firm PLTFRMR
With this acquisition, PLTFRMR will merge with VMG’s creative agency Virtue, bringing together a new agency model within the world’s largest independent media group.
Procter & Gamble launches content creation platform targeting black creators across advertising, film and TV
Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators.
Kantar, Ipsos selected to offer cross-media total audience measurement solution in the Netherlands
Working in partnership with Nationaal Media Onderzoek (NMO), representing the interests of the Dutch Media Industry this cross-media measurement solution is the world’s first truly integrated audience measurement programme.
Over 80 percent of UK consumers call for more focus on self care, Hearst study
More than 80% of UK-based consumers believe the country needs greater emphasis on self-care following the outbreak of Covid-19 – according to a major piece of research conducted by Hearst UK.
BBC World Service partners with AfricaWeb to offer digital content to audiences in Ghana and Cameroon
The BBC World Service and AfricaWeb have formed a new digital partnership to offer BBC News text, podcasts, audio and video content in English, Pidgin, Hausa and French to audiences in Ghana and Cameroon.
Logitech’s Ultimate Ears partners with Westbrook Media to celebrate creativity
The collaboration will leverage Westbrook Media’s creator-driven, innovative storytelling approach by using short films to bridge traditional entertainment with branded content that puts the product at the center of the story.
Andrew Ruegger appointed global President of GroupM Commerce
GroupM, WPP’s media investment group, has announced that Andrew Ruegger has elevated to the role of global president, GroupM Commerce.
[eMarketer] Ad-supported video viewership grows opening up marketing opportunities
Ad supported video streaming platforms like The Roku Channel, Pluto TV and Hulu are fast gaining a share of the streaming video market that has long been a preserve of ad-free subscription services like Netflix.
ITV invests in what3words under its Media for Equity Programme
Following the announcement of “ITV AdVentures Invest,” a Media for Equity initiative, ITV has now concluded its first investment in what3words Limited.
UK media and advertising agencies lobby Government on taxi taxes to ensure staff safety
The letter has been written in response to the tragic death of Sarah Everard. Published in the Guardian, it calls on the government to review the current HRMC rules regarding business taxi expenses in order to help keep employees safe.
Channel 4 selects four production companies to produce new online content for teens to run across E4 social platforms
Channel 4 has selected four production companies who will create brand-new digital content aimed at 13-16 year-olds for its Teens strand, to be shared across E4’s social platforms.
Hearst names Mahendra Durai Senior Vice President, Chief Technology Officer
Mahendra Durai, who currently serves as chief information officer at Hearst, has been named senior vice president, chief technology officer.
Sandra Sims-Williams appointed Nielsen’s Chief Diversity Officer
She will take over from CEO David Kenny, who has held the CDO title in addition to CEO, since February 2019.
VICE Audio announces spring podcast premieres
VICE Audio, the audio storytelling division of VICE Media Group, has announced the launch of two new podcast series: “Strongman”, and “The Crisis,” released in both English and Spanish.
Verizon Media expands commerce business, plans to launch Yahoo Shops
Verizon Media, a global player in innovation, content and commerce, has announced plans to launch Yahoo Shops, a new marketplace destination featuring a curated, native shopping experience.
Channel 4 and E4 launch on TikTok
The new accounts will feature exclusive content from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News. And clipped content from a range of other Channel 4 hits.
Barrington Media Group and Nielsen announce multiyear agreement
Nielsen has announced that Barrington Media Group has signed a multiyear agreement as a new client of its National and Local TV measurement services in all markets.
VIacomCBS and NFL ink 11-year multiplatform rights deal
The National Football League (NFL) and ViacomCBS have announced a new 11-year multiplatform rights agreement that extends CBS’ long-standing relationship with the NFL through the 2033 season.
Spanish Broadcasting System signs multi-year agreement with Nielsen Audio
Nielsen has announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services.
Epsilon and Verizon Media partner to strengthen identity and build on activation capabilities
Epsilon® and Verizon Media are expanding their long-standing partnership with the interoperability of Epsilon’s CORE ID and Verizon Media’s ConnectID.
Footwear brand Crocs appoint Essence as integrated media agency of record in China
Essence has announced that it has been appointed as footwear brand Crocs’ integrated media agency of record in China.
[Vacancy] ViacomCBS is looking for a Supervisor Channel Operations
ViacomCBS is directly looking for a Supervisor Channel Operations
[eMarketer] Netflix, Disney and YouTube are the largest recipients of US OTT subscription revenues
Netflix, Disney, and YouTube are the largest recipients of US OTT subscription revenues. In 2021, just under a third (30.8%) of all US OTT subscription revenues will go to Netflix.
[Vacancy] DPG Media is looking for a Senior DevOps Egineer - News Personalisation
DPG Media is directly looking for a Senior DevOps Engineer - News Personalisation
Starcom Italia announces new leadership team
Starcom Italia, an agency of Publicis Groupe, has announced the entry of two new figures in key roles for the growth and consolidation of its offer on the market.
Channel 4 announces events to support Nations and Regions independent production communities
Channel 4 has announced a series of events to further increase its support for independent production companies and freelancers in the Nations and Regions.
Gillette announces return of Gaming Alliance
Gillette has announced the return of the Gillette Gaming Alliance - a team of global streamers selected to represent the brand and create content for audiences worldwide.
Mediahuis Ventures invests in AI coaching startup BUNCH
Mediahuis Ventures, the venture capital arm of European media group Mediahuis, is investing in BUNCH, a New York and Berlin based AI coaching startup.
Mindshare announces leadership appointments in China
Benjamin Condit takes over the responsibility of Mindshare China CEO and Linda Lin takes over the responsibility of Executive Chair of Greater China. Both appointments are effective immediately.
SportsTribal launches with OTT NOW!
SportsTribal TV the new free, ad-supported streaming TV service (FAST) specializing 100% in sports-themed content has been launched.
ViacomCBS launches streaming service Paramount+ offering breaking news, sports and entertainment
Global media and entertainment company ViacomCBS has launched Paramount+, the highly anticipated streaming service with an unparalleled content offering that bundles live sports, breaking news, and an expansive collection of exclusive new originals.
[Vacancy] ViacomCBS is looking for a Programming Coordinator Nick jr.
ViacomCBS is directly looking for a Programming Coordinator Nick jr.
[eMarketer] Chinese short-video apps are racing to expand their social commerce offerings
Short-video leaders Douyin and Kuaishou have been expanding their social commerce operations, not just to sell products, but to provide services and other forms of content as well.
[Vacancy] ViacomCBS is looking for a Manager Bi & Research EMEAA (Temporary)
ViacomCBS is directly looking for a Manager Bi & Research EMEAA (Temporary)
[Vacancy] ViacomCBS is looking for a Content Operator Multiplatform Operations
ViacomCBS is directly looking for a Content Operator Multiplatform Operations
Nielsen and Roku to expand traditional TV and streaming coverage
Roku, Inc. and Nielsen have announced a strategic alliance between the two companies that will help shape the future of media measurement and TV advertising in a streaming-first market.
Sony launches FX3 Full-Frame Camera with an eye on content creators
As the latest addition to Sony’s Cinema Line, the FX3 delivers a cinematic look and professional operability and reliability all in one device.
[Column] Jeffrey Pater: The Exciting New Age of Creators
In the last few years, the YouTube algorithm has gone through an enormous change. Viral content is no longer the go-to format for new creators.
[eMarketer] Digital content consumption trends
As news consumption trends evolve and consumers get exposed to an array of platforms that offering both free and premium content, debate has been varied on which model appeals most to consumers.
WPP acquires mobile technology provider NN4M
WPP has announced that Wunderman Thompson has acquired NN4M, a mobile commerce partner for global brands.
Tech and media entities partner to create standards group to tackle fake news
Founding members Adobe, Arm, BBC, Intel, Microsoft and Truepic seek to establish a standardized provenance solution with the goal of combating misleading content.
Essence expands data and technology consulting division in Germany
Essence has announced the expansion of its best-in-class data and technology consulting services to the German marketplace.
Canon launches EOS M50 Mark II camera targeting content creators
In response to the growing demand for high-quality camera equipment to meet the evolving requirements of today’s content creators, Canon Europe has announced the EOS M50 Mark II, the successor to the award-winning EOS M50.
[Startup Interview] Aaron Mirck, Co-Founder, Presscloud, Netherlands
Dutch startup Presscloud allows companies to handle public relations without the need for an agency by training users on the ABCs of PR and connecting them to a database of journalists and an online newsroom.
ViacomCBS unveils streaming strategy and expansive slate of originals headed to Paramount+
Global media and entertainment company ViacomCBS has updated investors on its differentiated streaming strategy, which leverages the company’s strong product offerings across free, premium and pay segments.
[Column]Gregory Edelenbos: Seven misconceptions about creating branded content on YouTube
Because of the global lockdown, online activity has skyrocketed. Marketing leaders predict that many more companies will invest in branded content in 2021.
Redbox selects SpotX for video monetization across its free streaming platform
SpotX, the global video advertising platform, today announced a new strategic partnership with Redbox to serve as a strategic supply-side platform (SSP) to power the video monetization of Redbox’s free live TV and AVOD content.
Havas Media Group grows GBfoods and Affinity partnership worldwide
Havas Media Group has renewed an agreement with GBfoods and Affinity with a significant international presence in more than 10 markets, after a media review for Europe launched last May.
Willem-Albert Bol appointed CEO of Abovo Maxlead
Willem-Albert Bol has been appointed as the new CEO of Abovo Maxlead effective April after being with DPG Media for seven years.
VICE Distribution announces first spring Slate
VICE Distribution, the global distribution division of VICE Media Group, has revealed its first slate of programming for Spring following the launch of the business last year.
Mindshare research explores the evolving power dynamics between consumers, brands and media
Consumers are more frequently and collectively demanding brands drive purpose and positive change, leaving nobody safe from call-out culture and backlash for less ethical decisions.
Small social platforms invest in tackling harmful content, IPG Mediabrands index
IPG Mediabrands has released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising.
GroupM UK joins The Conscious Advertising Network
Launched in 2019, CAN is a UK-based voluntary coalition of over 70 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising.
[eMarketer] Digital audio remains resilient in the wake of COVID-19
Last year at the height of COVID-19 analysts predicted that digital audio would record a dip in user engagement and the amount of time listeners would spend on the medium.
Dentsu pilots tool to manage media industry’s digital carbon footprint
DIMPACT, the pioneering initiative to help the digital media industry map and manage its carbon impacts, is moving beyond proof of concept.
AWS and Bundesliga enhance real-time game analysis with new performance stats
Amazon Web Services (AWS), an Amazon.com, Inc. company, and the German Bundesliga, Germany’s top national football league, have announced three new Bundesliga Match Facts powered by AWS to give fans deeper insights into action on the pitch.
[eMarketer] US TV viewership declined by roughly 10 million in 2020
TV viewership in the United States declined by roughly 10 million, and 2020 ended up with 20 million fewer adults watching TV. This is according to new data from eMarketer.
Vice Media commissions Icon Films to produce documentary on diversity of the Amazon Rainforest
UK independent factual production company Icon Films has announced a joint commission from VICE TV and VICE World News to produce ‘Unknown Amazon with Pedro Andrade’, a new documentary series that explores the unique diversity of Amazonia and the people who live there.
Hearst UK appoints Richie Booker as Diversity and Belonging Lead
Hearst UK, the premium content and experience business, has announced the appointment of Richie Booker to the role of Diversity & Belonging Lead.
WPP acquires Brazilian digital innovation and software engineering company DTI Digital
The acquisition is in line with WPP’s objectives outlined in its December 2020 Capital Markets Day to expand its presence in the faster growing areas of experience, commerce and technology.
DPAA expands board of directors with addition of digital media and programmatic executives
DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, has announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the DPAA’s Board of Directors.
Nielsen and Marquee ink TV measurement services deal
Nielsen and Marquee Broadcasting Group, a privately held broadcasting company that owns several television stations, have announced a multi-year agreement whereby Nielsen will provide local TV measurement services for all broadcast stations.
[Vacancy] MeMo² is looking for a Python Data Analyst (Groningen - part time)
MeMo² is directly looking for a Python Data Analyst (Groningen - part time)
Kantar and Google launch independent Brand Lift measurement of YouTube ads
Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy.
Sony partners with Holzweiler to create digital content for brands
Norwegian fashion house Holzweiler has announced it is collaborating with Sony Europe to create digital content for its brand and retail experiences.
WPP and TikTok announce global agency partnership
WPP and TikTok, a global destination for short-form mobile video, have announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform.
GroupM partners with Unilever to launch first of its kind ethics tool
GroupM, WPP’s media investment group, has announced the launch of the industry’s first tool to operationalize data ethics.
[eMarketer] US adults spent 1 hour more per day on digital activities in 2020
Amid the Covid-19 pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019 according to eMarketer’s latest time spent forecast from Insider Intelligence.
European support for financing to cultural and creative sectors in Denmark
The European Investment Fund (EIF) has signed a guarantee agreement with Danish alternative finance provider REinvent Finance.
WPP named in Bloomberg Gender-Equality Index for third year in a row
WPP has been named in the 2021 Bloomberg Gender-Equality Index (GEI) for the third consecutive year. The Index recognizes companies committed to advancing gender equality in the workplace through policy development, representation and transparency.
Publicis Groupe appoints Anna Chitty as CEO of Starcom China
Publicis Groupe has announced the appointment of Anna Chitty as Chief Executive Officer of Starcom China.
GROUPM certified as a top employer Europe 2021 with five EMEA market accreditations
GroupM, WPP’s media investment group, has announced that five of its EMEA markets have been recognized by the Top Employers Institute as a Top Employer 2021.
BMG selects Google Cloud to enhance service to artists and songwriters
Google has announced that BMG has selected Google Cloud to build a scalable, global infrastructure as it grows its digital music business.
MeMo² launches Crossmedia Analytics Platform THX in Belgium
MeMo² has launched the innovative Crossmedia Analytics Platform THX in Belgium. This, after a successful introduction on the Dutch market with 1300 measured campaigns in 2020.
Nielsen begins tracking premium theatrical films being distributed on streaming platforms
Nielsen has announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand.
Essence launches Media Health check service targeting marketers
Global data and measurement-driven media agency Essence has announced the introduction of its Essence Media Health Check service, developed to help marketers achieve effective business outcomes from their digital media campaigns by delivering measurable performance improvements over current baselines.
SpotX embraces open source identity solution to improve advertising and consumer privacy
SpotX, the global video advertising platform, has announced it is integrating the Unified ID 2.0 solution, an open source and interoperable ID framework designed to improve relevant advertising.
[eMarketer] Lead generation among top content marketers’ plans in 2021
Generating quality leads and attracting increased web traffic are top priorities for marketers in 2021 at 79 per cent and 75 per cent respectively according to the State of Content Marketing report by SEMRUSH
Havas Media launches Havas Market e-commerce offering
From the point of view of Havas Media Group, e-commerce is to be seen as a holistic challenge. The agency is consequently bundling its expertise in the areas of DTC, marketplaces and digital drive to retail on a global level in the Havas Market unit.
Staud Studios merges with MediaMonks
S4 Capital plc, the tech-led, new age/new era digital advertising and marketing services company, has announced that that Staud Studios, a high-end creative production studio specializing in the Automotive industry, is merging with MediaMonks, S4Capital’s Content practice.
Kantar announces major expansion of TV Audience Measurement panel
Kantar, the world’s data, insights and consulting company, is announcing a significant improvement to the TV Audience Measurement (TAM) service.
WPP appoints Rob Reilly as Global Chief Creative Officer
Rob, who is currently Global Creative Chairman of McCann Worldgroup, will join WPP in May, reporting to CEO Mark Read.
Hearst UK launches PositivityFest, a virtual event for its commercial partners
Hearst UK, the premium content and experience business, has announced the launch of its PositivityFest, a day-long event offering a number of mood-boosting activities for its valued commercial partners.
UK's Synamedia partners with Akamai to speed pirate take downs
Synamedia, an independent video software provider, announced its security and watermarking solutions are now integrated with Akamai.
Nielsen Media appoints Caroline Clarke new head of editorial content strategy
Nielsen has announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately.
Sony introduces new video streaming and content creation tools
Sony has announced the expansion of its 360 Reality Audio services and product offerings, including adding new video streaming capabilities and content creation tools.
rlaxx TV now available on Amazon Fire TV and Android TV in the UK, Germany, Switzerland and Austria
rlaxx TV, the new European Advertising-Based Video-on-Demand (AVoD) service, is now also available in the UK, Germany, Switzerland and Austria on Amazon's Fire TV devices and Android TV.
[Column] Jennifer Feaster: Why we believe live streaming is a gold mine for brands in 2021
Live streaming brought China $6 Billion USD in sales within one day and while some companies are still not sure whether they should give it a try, others are increasing their revenue by millions in the blink of an eye.
InterMedia appoints Chris Brombach as Senior Vice President Strategy and Planning
Advertising, media, marketing, entertainment, and communication firm InterMedia Group of Companies has announced the return of Chris Brombach to InterMedia, to the role of Senior Vice President Strategy and Planning.
Deluxe acquires UK's Sundog Media Toolkit
Deluxe, the global provider of digital and cloud based solutions to the world's leading content production studios and distributors, announced its acquisition of UK-based Sundog Media Toolkit (Sundog).
Channel 4 appoints Ally Castle Creative Diversity and Disability Lead
Channel 4 has announced that it has appointed Ally Castle as its new Creative Diversity and Disability Lead.
Nielsen renews multi-year agreement with Tegna for TV ratings and insights services
Nielsen has announced a multi-year renewal agreement with TEGNA Inc. , a news platform with 64 stations in 51 markets.
Hearst UK launches wellness events for January
Hearst UK’s wellness brands secure globally recognized fitness personalities, celebrities, mental health experts and chefs for ultimate wellness events.
S4 Capital acquires Decoded Advertising
Integrated creative, technology and media agency Decoded Advertising has joined S4 Capital with the new outfit now keen to integrate the unitary offering with new efficiency.
KTSF AND Nielsen reach long term agreement for measurement services
Nielsen and KTSF have announced an agreement under which Nielsen will provide a comprehensive suite of measurement services.
Samsung TV Plus expands to 12 countries with over 740 channels worldwide
Samsung Electronics has announced that Samsung TV Plus,1 Samsung’s free Smart TV video service, which delivers instant access to news, sports, entertainment and more, has now expanded to 12 countries and 742 channels worldwide.
Nielsen set to launch cross media measurement tool
Nielsen has announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms.
[Column] Henri Lessing: Why we believe YouTube will become number one in music streaming
YouTube has always been an integral part of the music business. However, the platform is taking the music-streaming war to the next level.
Digital advertising thrives in Covid economy, Magna study
Media owners’ advertising revenues decreased from $594 billion in 2019 to $569 billion in 2020 according to the latest MAGNA study of global advertising market trends.
VICE Media renews partnership with SBS Australia
VICE Media Group has announced the continuation of its partnership with Australian broadcaster, SBS, with a renewed content deal for its SBS Viceland TV channel, and SBS digital platforms.
Starcom Australia announces new strategic framework with ‘People Powered Growth’
Starcom Australia has announced its new ‘People Powered Growth’ positioning and strengthened agency structure.
Unilever, Microsoft and ITV among 13 more companies to join The Climate Pledge
Amazon and Global Optimism have announced that 13 new signatories have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Hearst announces election of new directors to the board
Hearst has announced the election of four new directors to the corporation’s board.
Telenet/SBS, Mediahuis, Proximus/Skynet and Pebble Media set up a national sales house
Telenet/SBS, Mediahuis, Proximus/Skynet and Pebble Media are joining forces and are together creating a national sales house.
Essence selected as integrated media agency for personal care brand Mamaearth
Essence has announced that it has been selected as the integrated media agency for personal care brand Mamaearth in India.
Adam Gerhart appointed Mindshare Global CEO
GroupM, WPP’s media investment group, has announced that Adam Gerhart has been named Mindshare Global CEO, effective January 2021.
Ad tech leaders unite to establish new programmatic DOOH standards
Six digital-out-of-home (DOOH) technology platforms have announced that they are coming together to bring standardization to digital-out-of-home venue (DOOH) data and help drive programmatic DOOH forward.
MediaCom appoints Charlotte Frijns as Global Chief Financial Officer
MediaCom has appointed Charlotte Frijns as the agency’s new Global Chief Financial Officer, effective 1st January 2021, replacing Christine Fang who is returning to China for personal reasons.
SpotX releases 2021 global trends report for video advertising
Mike Shehan, co-founder and CEO at SpotX SpotX, the global video advertising platform, has announced the release of its “2021 Global Video Advertising Trends” report.
Outernet London partners with Realife on immersive media attraction project
Realife Tech has announced a three-year partnership with Outernet, a high capacity immersive media space under development in the heart of London's West End.
Mediahuis receives nod to acquire NDC mediagroep
Mediahuis has received the approval of the Dutch competition authority Autoriteit Consument & Markt (ACM) for the acquisition of NDC mediagroep.
Hearst Magazines appoints Matt Sanchez president of CDS Global
Hearst Magazines has named Matt Sanchez president of CDS Global, a leading omnichannel relationship management platform for consumer-first businesses.
Hearst UK collaborates with Philips for Power of Positivity body confidence campaign
Hearst UK, the premium content and experience business, has partnered with health technology company, Philips, to launch its ‘Power of Positivity’ campaign.
Visual Data Media Services partners with Endeavour Capital for next phase of growth
Visual Data Media Services, an entertainment services company serving studios and distributors globally with end-to-end content management and digital media supply chain solutions, has partnered with Endeavour Capital, a mid-market investment firm.
Blacknut turns TV into streaming games console with support for Google Chromecast and Amazon Fire TV
Cloud-gaming specialist Blacknut becomes the first company to add support for Google's plug-and-play Chromecast streaming device.
YouTube UK and British Vogue partner to launch Vogue Visionaries
YouTube UK has become the official sponsor of British Vogue’s Forces for Change initiative, supporting creativity with the launch of Vogue Visionaries.
WPP submits proposal to acquire remaining shares in WPP AUNZ
WPP has submitted a proposal to the Board of WPP AUNZ Limited to pursue an acquisition of the remaining shares in WPP AUNZ.
Mondelēz awards production duties across Europe to Publicis Groupe
As part of Mondelēz International’s journey to create a transformative end-to-end customer experience, the company has expanded its relationship with Publicis Groupe to include all production duties across Europe.
Geometry partners with EyeM on initiative that offers adland creatives a lifeline during pandemic
EyeEm has partnered with Geometry, WPP’s end-to-end Creative Commerce agency, to support and empower the global creative industry adversely affected by the global Covid-19 pandemic to launch #UpForCollab.
L’Oréal Paris and VIRUTE unveil first digital make-up experience for live video
L’Oréal Paris and VIRTUE, the creative agency born from VICE, have announced the global launch of an interactive digital-only make-up experience that brings a new inventiveness to experimenting with make-up looks, all in the virtual reality space.
IPG Mediabrands expands creative practice with launch of content studio
Media and marketing solutions company IPG Mediabrands has announced the agency network is expanding its creative content practice with the launch of Mediabrands Content Studio (MBCS) globally across 12 markets.
blowUP media expands digital OOH network in Tilburg Netherlands
blowUP media is expanding its Digital Out of Home network The Collective® with high-quality digital screens in the recently renewed city centre of Tilburg.
[Column] Jennifer Feaster: YouTube Content Game: Micro-Influencers vs Macro-Influencers
Influencer marketing has proved to be a worthy investment for brands: in a recent Twitter survey, 49% of responders said they rely on influencer recommendations when making purchases.
Debi Chirichella named President of Hearst Magazines
Debi Chirichella has been named president of Hearst Magazines. The announcement was made by Hearst President and CEO Steven R. Swartz. The appointment is effective immediately.
WPP merges AKQA and Grey to create AKQA Group
WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group.
Hearst UK announces Prima Magazine is set to increase volume of print editions in 2021
Hearst UK, the premium content and experience business, has announced one of its consumer lifestyle brands, Prima, is increasing its print magazine edition from 12 to 13 issues a year, starting in 2021.
Nielsen adds 55 million devices to scale addressable TV
Nielsen says it has added addressable measurement to its National TV currency.
Spotify acquires podcast technology company Megaphone
Spotify Technology, the global audio streaming subscription service, has announced that the company has entered into a definitive agreement to acquire Megaphone.
Starcom wins Miele's ANZ Media account
Domestic appliances Miele company has consolidated its Australia and New Zealand media account into Starcom following a competitive pitch with a number of undisclosed agencies.
GroupM promotes Kieley Taylor, Amanda Grant to global platform roles
GroupM, WPP’s media investment group, has announced that Kieley Taylor and Amanda Grant have been elevated to the roles of global head of partnerships and global head of social, respectively.
Hearst names Carlton Charles Senior Vice President
Carlton Charles, who currently serves as vice president and treasurer at Hearst, has been named senior vice president, treasury and risk management.
VICE Media launches multimedia project produced from user-generated content
VICE Media Group has announced the launch of Source Material, an innovative and gripping multimedia project from VICE World News.
[Startup Interview] Joris van Lierop, founder, The Content Exchange, Netherlands
The Content Exchange is a Dutch startup that targets editors, publishers and freelancers by offering them a content market place where they can do business with each other directly. The startup’s founder Joris van Lierop explains.
[Startup Interview] Kinga Incze, Founder & CEO, Mediaspace.global, UK
Startup Weekly talks with Kinga Incze, founder of Mediaspace.global, a new, independent social platform for media, marketing, tech, law, innovation and regulation company based in London, UK.
Gordana Buccisano appointed chair of the World Media Group
The World Media Group has announced the appointment of Gordana Buccisano, EVP Global Client Transformation, Havas Media Group, as Non-Executive Chair of the World Media Group.
Sainsbury’s selects Essence to lead multi-brand digital transformation
Sainsbury’s has revealed it will be appointing media agency ‘Essence’ to help advance its digital marketing transformation.
Dentsu International to be net zero emissions company by 2030
Worldwide media, CXM and creative communications company, dentsu international, has committed to become a Net Zero emissions business by 2030.
Walgreens Boots Alliance renews, extends relationship with WPP to accelerate digital transformation, deep focus on communications
Walgreens Boots Alliance has selected WPP as its global marketing and communications agency.
RTL Group sells shareholding in BroadbandTV
RTL Group today announced it has completed the sale of its entire shareholding in Vancouver-based BroadbandTV to BBTV Holdings Inc., effective 28 October 2020, for €102 million.
EPC welcomes Italian investigation against Google for alleged abuse of dominant position
The European Publishers Council (EPC) has welcomed the Italian Competition Authority’s investigation against Google for an alleged abuse of dominant position.
Targetspot appoints Brian Benedik, former Spotify executive as Strategic Advisor
Targetspot, an international specialist in digital audio solutions, announces the appointment of Brian Benedik, a recognized leader in the digital audio monetization space, as Strategic Advisor.
Virgin Media launches Google Smart Home trial in The UK
Virgin Media has collaborated with Google Nest to trial a range of Smart Home products that can be easily added to customers’ existing packages.
ARD, ZDF integrate Funk content in media libraries
ARD and ZDF integrated the range of funk, the joint content network, into their media libraries. Both broadcasters are thus continuing the mutual networking of their non-linear offers.
Netherland's Breda region to switch from analogue to digital cable television
The Netherland's Breda region will switch from analogue to fully digital cable television in the night of Monday 23 November to Tuesday 24 November.
FOX News International expands distribution across Europe
FOX News Media’s international streaming platform FOX News International has expanded its distribution across Europe.
Hearst UK appoints Lydia Slater as Editor-in-Chief of Harper’s Bazaar UK
Hearst UK, a UK premium publisher, has appointed Lydia Slater as the new Editor-in-Chief of Harper’s Bazaar UK, overseeing its print, digital and experiential offering.
GroupM Australia CIO Nicola Lewis promoted to global Finecast role
GroupM Australia Chief Investment Officer Nicola Lewis has been promoted to Global Chief Growth Officer of Finecast, GroupM’s fast-growing Addressable TV business.
SBS Belgium strengthens channel offering with premium British drama channel BBC First
SBS will represent BBC First and manage advertising sales on the channel from November 1. This partnership will allow advertisers to connect with the BBC First audience in Belgium for the first time.
Samsung unveils new SD cards for content creators and photo enthusiasts
Samsung Electronics, the world player in advanced memory technology, has unveiled the PRO Plus and EVO Plus, its two new lines of SD cards featuring speeds and improved durability.
eMarketer, Starcom Worldwide, GlobalWebIndex release annual report on state of global media
eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex (GWI), has published its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide.
Vodafone Spain launches AMC's streaming service Acorn TV
Vodafone TV will include Acorn TV , AMC Networks' streaming service specializing in British series and series from other English-speaking countries, on November 3 exclusively in its content offering.
Swiss Competition Commission fines UPC CHF 30m for abusing Ice Hockey broadcasting rights
The Swiss Competition Commission (COMCO) has fined UPC with CHF 30 million for abusing Ice Hockey broadcasting rights.
Adsquare and Nielsen strengthen out-of-home media buying
Nielsen has announced integration with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying.
E.ON appoints Publicis Groupe as media and performance partner across Europe
E.ON, the international energy company has appointed a Publicis Groupe Power of One solution led by Starcom as its Media partner across eight major European markets.
Havas Media joins UK-based Conscious Advertising Network
Havas Media Group has announced that they have become a member of the Conscious Advertising Network (CAN).
MediaMonks invests in automating ad production to enhance speed and efficiency
MediaMonks has been awarded an Epic MegaGrant to explore the next frontier in automated tabletop and production using Epic’s Unreal Engine, the world’s most open and advanced real-time 3D creation tool.
Instagram expands shopping to IGTV and reels
Instagram has announced an expansion of its in-app shopping, with a global roll out of its Instagram Shopping service across IGTV and a soon to start test of shopping within its recently launched short form video platform Reels.
Media environments improve despite global pandemic, IAS Report
Integral Ad Science (IAS), a digital ad verification company, has released its Media Quality Report (MQR), which found there has been an improvement in most major digital media quality indicators.
[Column] Fleur Willemijn van Beinum: Social first
Adapt the drumbeat and break the rules. Define the status quo. With social first you take mobile first a step further.
MediaCom appointed Uber’s global media agency
MediaCom has been named as Uber’s global media agency of record. The agency will expand its remit into every operational market for Uber across North America, Latin America, EMEA and Asia.
Nielsen upgrades ad intel platform with richer advertising spend data
Nielsen has announced that it is augmenting the digital capabilities of Nielsen Ad Intel, a market advertising intelligence solution.
Vice Media Group names Nadja Bellan-White global Chief Marketing Officer
VICE Media Group CEO Nancy Dubuc has announced that the company has appointed veteran marketing, brand and communications leader Nadja Bellan-White to its executive leadership team.
WPP appoints Tom Ilube CBE to the Board
WPP has appointed Tom Ilube CBE to its Board as an independent Non-Executive Director with immediate effect.
Giorgio Armani launches media campaign for its new fragrance ‘My Way’
L’Oréal owned beauty and fragrance house Giorgio Armani has launched a multi-million pound campaign across the UK and Ireland for ‘My Way’, its new sustainably sourced fragrance.
Condé Nast Germany, Google and Essence in content partnership to drive Chromebooks uptake
Google, Condé Nast Germany and media agencies Essence and OMD Hamburg, have released a cross-media content cooperation with talents such as musician and actress to make Chromebooks more widely known within the German market.
Havas Media selects FreeWheel to handle media buying business in UK and France
Havas Media Group, part of the Havas Group, has picked FreeWheel’s Strata platform to power its media buying and management business in the U.K. and France.
Lockdowns put pressure on brands to cultivate customer loyalty, Mindshare New Normal Tracker
Mindshare, the agency network that is part of WPP, has released the eighth wave of its ‘New Normal’ COVID-19 tracker - a 1,000 person per market survey across 10 global markets.
Europa+ set to launch in Latin America
Europa+ announced the launch of its new subscription streaming video service that will, for the first time, bring Latin American and Caribbean audiences the latest and most popular television programming.
Hearst Magazines announces strategic investment across print portfolio
Hearst Magazines has announced the launch of Premium Print, a strategic initiative that includes a multimillion-dollar investment across its portfolio of more than 25 brands to further strengthen its position in the marketplace.
WFA and platforms adopt stand to address harmful content
Facebook, YouTube and Twitter, in partnership with marketers and agencies through the Global Alliance for Responsible Media, GARM, have agreed to adopt a common set of definitions for hate speech and other harmful content.
Verizon Media introduces platform capabilities to enhance live streaming experience
Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience.
SpotX unveils programmatic solutions to scale linear addressable TV
Global video advertising platform SpotX has announced new programmatic solutions that will allow TV programmers to unlock the full value of linear addressable television for the first time.
Microsoft to acquire ZeniMax Media and its game publisher Bethesda Softworks
Microsoft has announced plans to acquire ZeniMax Media, the parent company of Bethesda Softworks, one of the largest, privately held game developers and publishers in the world.
Hearst television chooses Nielsen marketing cloud to drive OTT targeting
Nielsen has announced that Hearst Television has selected Nielsen Marketing Cloud to power access to premium audiences through its Hearst Anyscreen product.
Verizon Media and Broadsign to extend programmatic omnichannel offering
Verizon Media and Broadsign have announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform.
Estée Lauder and Channel 4 partner for luxury brand’s first foray into TV partnership
Channel 4 has revealed an exclusive partnership with Estée Lauder and media agency MG OMD, representing the first campaign of its kind with a broadcaster for the luxury brand.
Admitad launches marketplace for advertisers and publishers
German-based service provider Admitad has launched Admitad Affiliate Marketplace, an aggregator of affiliate programs from multiple networks.
Hivestack joins forces with Clear Channel UK as programmatic DOOH partner
Hivestack, a global programmatic digital Out of Home (DOOH) ad tech company, has announced a new partnership with Clear Channel UK, part of Clear Channel Outdoor, one of the global leaders in Out of Home.
Rainshine and UK's Five Fifty Five partner to develop, produce extraordinary stories for audiences worldwide
Rainshine Entertainment and Five Fifty Five announced a strategic joint venture, where the two companies will work together to develop, produce, and distribute extraordinary content.
Jeff Winton Associates partners with UK-based Onyx Health to expand global healthcare communications services
Jeff Winton Associates announced expansion into additional global markets through a new partnership with UK-based marketing communications firm Onyx Health.
Nielsen launches compass to measure marketing campaigns outcomes
Nielsen has announced it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative standards for campaign outcomes measurement.
VMLY&R launches new global agency dedicated to specialty Rx pharmaceutical companies
VMLY&R has announced that it will launch a new global healthcare agency, VMLY&Rx, to service specialty Rx pharmaceutical companies.
Global advertisers unveil a new approach to cross-media measurement
World Federation of Advertisers has unveiled an advertiser-centric Framework for cross-media measurement – the “holy grail” for marketers.
SEMrush acquires Poland's SaaS PR tech startup Prowly
SEMrush, an online visibility management and content marketing SaaS platform, has further expanded its ecosystem with the acquisition of a 100% stake in Poland's public relations SaaS startup Prowly.com.
Publicis Media UK promotes Nadine Young to CEO of Starcom
Publicis Media has announced the promotion of Nadine Young to the role of CEO, Starcom UK, reporting to Sue Frogley, CEO, Publicis Media UK.
Disney expands into Europe
Disney+, the highly anticipated streaming service from The Walt Disney Company, has launched in Portugal, Norway, Denmark, Sweden, Finland, Iceland, Belgium and Luxembourg.
Amazon Music launches podcasts for customers across U.K and Germany
Amazon Music has launched podcasts in the U.S., U.K., Germany, and Japan, across all tiers of service at no additional cost.
Hearst UK partners with SpareRoom to launch paid talent scholarship
Hearst UK, the premium content and experience business, has announced the launch of a talent scholarship sponsored by flatshare site SpareRoom.
4Creative bolsters team with new Deputy ECD and Creative Director
Channel 4 has announced that 4Creative’s Eoin McLaughlin has been promoted to the newly created role of Deputy Executive Creative Director and the appointment of award-winning creative Lydia Raghavan to Creative Director.
Banijay appoints Lars Blomgren as Head of Scripted EMEA region
World’s largest independent content creation Group for television and multimedia platforms Banijay has announced the appointment of Lars Blomgren as Head of Scripted, EMEA.
Nielsen and Translation Enterprises partner to provide cultural insights to marketers
Nielsen and Translation Enterprises are teaming up to create an offering to help brands activate, plan and measure what resonates in popular culture.
Verizon Media launches OTT Smart Auction to bring real-time demand to OTT publishers
Verizon Media has announced the launch of OTT Smart Auction, a header bidding-like solution for OTT publishers.
VICE Media Group inks new content deal with Hulu
VICE Distribution, the newly created distribution and licensing group of VICE Media Group (VMG), has signed a new premium content deal with streaming platform Hulu, for 100 hours of original VICE TV content.
Programmatic trading takes two fifths of global digital media investment by multinationals, report
Programmatic trading channels for WFA Members account for more than two fifths of global digital media investment, up from 16 per cent in 2016.
Zespri selects WPP agencies to enhance its global market proposition
World’s largest kiwifruit marketer Zespri International Limited has selected an interdisciplinary team of WPP agencies as its global Agency of Record (AOR) to deliver its brand proposition.
Refinery29 picks Simone Oliver as new global Editor-in-Chief
Media and entertainment company for young women Refinery29 has announced that digital pioneer and thought leader Simone Oliver will join as Global Editor-in-Chief, starting September 30, 2020.
MediaMonks merges with Dare.Win strengthening its creative and content capabilities
Dare.Win, an award-winning Paris-based digital creative agency has entered into a merger with MediaMonks, S 4Capital’s Content practice.
UK's curated audio platform for journalism Curio closes $9m Series A funding for international expansion
Curio, the premium audio platform with a curated library of expert journalism, closed a $9 million Series A round led by Earlybird. Draper Esprit, Cherry Ventures, and Horizons Ventures also took part in the investment.
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[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
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