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Havas Media Canada expands media experience and digital capabilities with VP hires
Havas Media Group (HMG) Canada has announced that Peter Papageorgiou will join as VP, Digital Solutions & Performance and Elizabeth Lem as VP Managing Director, Head of MX Development.
Mood Media acquires PlayNetwork
Mood Media, the global in-store media solutions company driving elevated Customer Experiences, has announced it has acquired PlayNetwork, a global music technology partner and audiovisual systems provider supporting customer experience for brands worldwide from Octave Group.
[eMarketer] Roku, Shopify partnership to increase access to CTV ad campaigns
Roku has announced plans to launch an app that allows Shopify sellers to develop and purchase TV ad campaigns. Roku would not share an exact launch date, but the app is expected to be released ahead of the holiday season.
[Marketing Week: Bob Koigi: Focus on minority content creators
Agencies, publishers and advertisers are changing tact and investing in minority content creators in a move geared towards creating a more equitable ecosystem.
Dentsu International to mobilize 10,000 young creatives to help cut food waste
Dentsu International has announced the launch of its first global ‘Rise Up’ Challenge to upskill 10,000 young people in digital media and creative communications and showcase their best campaign ideas to inspire consumers to drastically reduce their food waste.
IRI launches new lift measurement solution for Facebook
IRI®, a fast-growing global technology company in innovative solutions and services for consumer, retail and media companies, has announced the launch of IRI Lift™ for Facebook, which will enable CPG manufacturers and retailers to measure the offline sales impact of their advertising campaigns across Facebook and Instagram.
Audacy and Cumulus Media announce content distribution partnership
Audacy and Cumulus Meida have announced a content distribution partnership that brings Cumulus’s 413 radio stations and portfolio of podcasts to the Audacy digital platform.
ViacomCBS announces leadership transition at Paramount Pictures
Gianopulos will serve in an advisory role at Paramount through the end of the year to help ensure a smooth transition.
Havas Media Group joins Protect Our Press initiative to support local news growth
Havas Media Group (HMG) has joined Protect Our Press, a national initiative for agencies, brands, publishers, and individuals centered on preserving trusted local news.
BET launches studio targeting black content creators
BET, a unit of ViacomCBS has launched BET Studios, an unprecedented studio venture that offers equity ownership for Black content creators.
Pijper Media partners with Outbrain to power recommended content
Outbrain, a leading recommendation platform for the open web, is proud to announce today its partnership agreement with Pijper Media, a renowned media owner in The Netherlands.
Ogilvy names Ben Messiaen as chief client officer for EMEA
From Belgium, Messiaen started at Ogilvy Brussels and then Ogilvy Paris where he has worked for the last 15 years.
Havas Media partners with Adelaide to drive clarity of attention and meaningful growth
Havas Media Group announced has partnered with Adelaide to deliver enhanced attention metrics for its global client roster.
VICE World News expands EMEA newsroom with new journalist hires
The new hires come as VICE looks to bolster VICE World News’ reporting bench of journalists across EMEA, under the leadership of Matthew Champion the Executive Editor for EMEA.
Frank Biancuzzo appointed President of Hearst Media Production Group
Hearst Television has announced the launch of Hearst Media Production Group as it expands original program production and distribution capabilities.
Media.Monks merges with Cashmere, expanding creative and culture capabilities
S4Capital, the tech-led, new age/new era digital advertising and marketing services company, has announced a merger between Cashmere and Media.Monks, which significantly expands the capabilities of both its content practice in the USA and global cultural strategy.
De Beers appoints Havas Media Group as global media agency
The business will be run out of Havas Media Group UK’s luxury international unit, which also handles other prestigious luxury clients including Hermès, Credit Suisse and Fabergé.
VICE Media announces new $135 million equity financing round
VICE Media Group, a global multi-platform media company, has announced that it has closed a $135 million equity financing round from its existing investors.
[Marketing Week: Bob Koigi: Brands adopt niche positions to respond to market trends
As market dynamics shift driven by among other factors technological revolution and customers preferences, brands are creating new positions to respond to these trends.
Publicis Groupe appoints Sylvie Ouziel as CEO of Shared Platforms
In this role, she will be responsible for: Re: Sources, Publicis’ 5000-strong global shared service backbone that builds consistency and synergies across the Groupe’s tools and systems, in support of its country-led model.
Entravision Communications acquires Cisneros Interactive
With this full acquisition, Entravision will further position the combined platforms and service portfolio to be one of the largest premier global digital advertising solutions companies.
Dentsu international appoints Victoria Livingstone as EMEA Chief People Officer
Dentsu international, the global media and digital marketing communications company, has appointed Victoria Livingstone as the Chief People Officer to bolster organisational effectiveness across EMEA.
[Marketing Week] Bob Koigi: Activating innovative ad solutions to grow brands portfolio, expand customer base
As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.
Apple introduces the News Partner Programme to support journalism
The News Partner Program aims to ensure Apple News® customers maintain access to trusted news and information from many of the world’s top publishers, while supporting publishers’ financial stability.
Essence expands consultancy service to help brands harness market-leading digital innovation
Global data and measurement-driven media agency Essence has announced it is expanding its consulting division, housing industry-leading experts set to deliver strategic vision and bespoke digital solutions to elevate brands through the next iteration of the digital economy.
DoubleVerify to acquire EMEA-based ad verification company Meetrics
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced that it has entered into an agreement to acquire Meetrics GmbH, a European ad verification company headquartered in Berlin, Germany, in an all-cash transaction.
Carousell appoints Essence as integrated media agency of record
Essence has announced that it has been awarded integrated media agency of record duties for classifieds marketplace Carousell.
[eMarketer] Walmart’s retail media business records soaring revenues and more advertisers
eMarketer’s latest forecast puts Walmart’s US digital advertising revenues on pace for $1.55 billion in 2021, up 53.5% for the year and representing 6.5% of US ecommerce channel ad spending
WPP acquires AI technology company Satalia
Satalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, whose clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever.
Dentsu expands global Google Technology Practice with two leadership appointments
dentsu international has appointed two senior leaders to its Global Google Technology practice; Alex Langshur will be the practice lead, with Seth Hammac appointed the practice growth lead.
Nexstar Media appoints Stephen Eaton Vice President and GM of Its Broadcast and digital operations
Mr. Eaton will also oversee the Company’s operational agreements with Mission Broadcasting, Inc., providing services to KHMT-TV (FOX) in Billings. He will assume his new responsibilities immediately and report to Traci Wilkinson, Senior Vice President and Regional Manager for Nexstar Media Inc.’s broadcasting division.
[Vacancy] DPG Media is looking for a Software Engineer - Editorial Area
DPG Media is directly looking for a Software Engineer - Editorial Area
[Vacancy] DPG Media is looking for a Senior Software Engineer - Editorial Area
DPG Media is directly looking for a Senior Software Engineer - Editorial Area
Land O’Lakes names Battery and Havas Media as agencies of record for its dairy food retail brands
Battery, the highly acclaimed Los Angeles-based agency, will be leading the charge on creative strategy and execution, while Havas Media will be responsible for all media buying and planning for the iconic Land O’Lakes brand for butter, cheese, and licensee products.
Comcast and ViacomCBS launch a new streaming service in select European markets
The service’s vast slate will span all genres and audience categories, including scripted dramas, kids and family, key franchises, premiere movies, local programming, documentaries/factual content, and more.
MNC Group partner with SpotX to scale video monetization plans in Indonesia
MNC Group, the biggest integrated media company in Southeast Asia, has signed a deal for a new video advertising program with SpotX, the global video advertising and monetization platform now part of Magnite.
Cloud Media Center enters sports video distribution space with platform that connects content producers, publishers, advertisers
CMC attributes its strong financial position to a diverse mix of investors including the local firm, Monterey Private Capital located in Ponte Vedra Beach, and Chicago-based Matrix Capital Advisors, an independent wealth management firm.
Genius Sports acquires Spirable to enhance data driven video marketing capabilities
Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has entered into a definitive agreement to acquire Spirable, a creative performance platform.
Adidas Originals and VICE launch campaign to celebrate female photographers
For this campaign five female photographers were given the chance to shoot their muses in the adidas Originals Forum sneaker.
Nielsen and Meredith Corporation renew multi-year agreement for local TV audience measurement
The agreement includes a range of audience measurement and analytical services across all Meredith’s local stations, including Nielsen Scarborough.
Future Today launches three free streaming services on Rogers Ignite TV and Ignite SmartStream
The companies have expanded their partnership whereby Rogers Sports & Media (RSM) will now provide ad sales representation for all of Future Today’s streaming channels across Canada.
Integral Ad Science acquires Connected TV Advertising company Publica
Integral Ad Science, a global company in digital media quality, has announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million.
GumGum acquires European rich media and video ad marketplaces JustPremium
GumGum, a company involved in contextual intelligence technology has announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe.
[Marketing Week] Bob Koigi: The rise and rise of global billboard and outdoor ad market
The global billboard and outdoor advertising market is poised to grow from $60.23 billion in 2020 to $66.63 billion in 2021 at a compound annual growth rate (CAGR) of 10.6%.
Global print advertising distribution market to reach $13.55 billion in 2021, report
Major players in the print advertising distribution market are Transcontinental Inc., Bertelsmann Printing Group, News Corp, Gannett Company Inc., Valassis, Pearson PLC, Axel Springer, R.R. Donnelley, and Sensory Interactive.
ViacomCBS partners with Sky to launch Paramount+ in Europe
ViacomCBS Networks International (VCNI), a division of ViacomCBS Inc, and Sky, part of Comcast Corporation, announced that Paramount+ will launch on Sky platforms in the UK, Ireland, Italy, Germany, Switzerland and Austria (GSA) in 2022.
Futuri unveils AdMatic to organize and monetize the world’s podcasts
Futuri, the provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, has announced the launch of AdMatic™, a revolutionary system that helps podcast platforms and creators make their content more discoverable and monetizable.
ViacomCBS announces distribution agreement with Cox Communications
In addition to renewed carriage of ViacomCBS content, the deal will also offer Cox subscribers expanded access to ViacomCBS’ collection of streaming services, including Paramount+, SHOWTIME® OTT and Pluto TV.
GroupM appoints Aimee Buchanan CEO for Australia and New Zealand
The appointment follows an extensive search locally and globally for the best talent to accelerate and drive our transformation and lead GroupM’s vision to shape the next era of media, where advertising works better for people.
MediaCom China celebrates Festival of Creativity
MediaCom’s five offices in Greater China came together to celebrate the network’s second Festival of Creativity.
[Vacancy] ViacomCBS is looking for an Executive Assistant Co-Production & Development
ViacomCBS is directly looking for an Executive Assistant Co-Production & Development
[Vacancy] ViacomCBS is looking for an Operations Coordinator Transmission
ViacomCBS is directly looking for an Operations Coordinator Transmission
Samsung partners with CJ ENM to build virtual production studio
Samsung Electronics has announced a new partnership with CJ ENM, Asia’s entertainment and media group behind the Oscar-winning film ‘Parasite’, to build a virtual production studio to spearhead the production of future video content.
Essence expands consultancy service to help brands harness digital innovation
Global data and measurement-driven media agency Essence has announced it is expanding its consulting division, housing industry-leading experts set to deliver strategic vision and bespoke digital solutions to elevate brands through the next iteration of the digital economy.
GroupM names Brendan Moorcroft CEO of Choreograph
Based in New York, Moorcroft reports to Christian Juhl, GroupM Global CEO, and joins the Global Leadership Team (GLT).
VICE Distribution renews content partnership with Hulu
VICE Distribution, the global distribution division of VICE Media Group, has renewed its strategic licensing partnership with U.S streaming service Hulu for over 130 hours of VICE content.
MediaGo joins the IAB Europe Transparency and Consent Framework, to offer native and display Ad Placements in Europe
MediaGo, an ad platform from Baidu’s Global Business Unit, has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework
BrandVerge names IRI as Recommended audiences provider for advertisers
BrandVerge removes hurdles from the traditional media review process by providing a digital marketplace for media sellers to post advertisement opportunity information, and media buyers to browse listings to find the right opportunity to reach their target consumers.
Verizon Media bolsters identity consent management, partners with NAI, Osano
Verizon Media has announced the integration of Verizon Media ConnectID with the Network Advertising Initiative (NAI)’s “Audience Matched Advertising Opt-Out” platform.
Aniview unveils an end-to-end advertising operations service to boost publishers’ video ad revenues
Aniview , a provider of holistic video advertising solutions for publishers and networks, has unveiled its end-to-end advertising operations service for direct publishers.
[Marketing Week] Bob Koigi: UN picks top small businesses investing in “Good Food for All”
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.
Dentsu International appoints Fred Levron as Global Chief Creative Officer
This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide.
Publicis Groupe acquires software as a service platform CitrusAd
Publicis Groupe has announced the acquisition of CitrusAd, a software as a service (SaaS) platform optimizing brands marketing performances directly within retailer websites.
ViacomCBS and Charter Communications reach comprehensive distribution agreements
ViacomCBS Inc.and Charter Communications, Inc. have announced comprehensive, multi-year distribution agreements for the continued carriage of ViacomCBS’ leading portfolio of broadcast, entertainment, news and sports networks.
UK marketing budgets expand for first time in year and a half, report
Financial prospects at company and industry level also remain firmly in positive territory and adspend forecasts are revised higher for 2021, as businesses began to prepare for a strong economic recovery.
[Vacancy] ViacomCBS is looking for Audio/Video QC Coordinator
ViacomCBS is directly looking for a Audio/Video QC Coordinator
Publicis Media launches Once & For All Coalition to build more equitable ad ecosystem
Through a cross-industry consortium called the Once & For All Coalition, purpose-driven brands; collaborative, diverse and general market suppliers; and multi-practice agency executives will join forces to focus on creating solutions in three core areas
Nielsen acquires French ad monitoring company TVTY
Global data, measurement and analytics company, Nielsen, has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France.
Hearst UK partners with Creative Access on PR & Comms Mentoring Scheme for under-represented groups
The mentoring scheme aims to reach a broad range of mentees, whether that’s individuals at entry-level or those seeking to progress their careers up to Director level.
The Black British Business Awards and Weber Shandwick unveil project to boost Black business representation in the media
Weber Shandwick will provide £100,000 in pro-bono communications services to five hand-picked Black-owned businesses, giving each business £20,000 worth of consultancy time to accelerate their reach and influence and take their business to the next level.
[Marketing Week] Bob Koigi: Global advertising agencies market rebounds from shocks to record growth
According to a report by Research and Markets, The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021.
[Vacancy] Talpa Network is looking for a Technical Lead Web Development Audio
Talpa Network is directly looking for a Technical Lead Web Development Audio
Fashion publisher i-D expands media and creative operations in Asia with the Launch of i-D Korea
The new market launch comes as i-D looks to expand its presence across Asia, following the launches of local i-D outputs in Japan and China.
Maven adopts Verizon Media’s identity solution to drive relevance and trust
Maven, a modern media company operating and powering premium media brands such as Sports Illustrated and TheStreet today, has announced the adoption of Verizon Media’s identity solution across its portfolio of digital media brands and sites, including Sports Illustrated and TheStreet.
VMLY&R COMMERCE appoints TJ Reilly as Executive Vice President of Performance Media
Effective immediately, TJ will be responsible for overseeing a customer-centric media approach to commerce channels, optimizing acquisition and performance growth for clients end to end.
Orange Ventures invests in French online media outlet and content producer Brut.
Orange Ventures, Orange’s venture capital investment subsidiary, is investing in the media company Brut. as one of the main investors in a series C funding round of 75 million dollars. This new funding will help Brut to further its international ambitions.
[eMarketer] US news outlet shift to subscription model in revenue diversification drive
The recent announcement by American media outlet USA Today that it is moving to subscription model for many of its stories is the latest indication of the growing focus by major news outlet to transition to digital media.
Dentsu Group acquires global customer experience and commerce agency LiveArea
LiveArea will join Merkle, a technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.
[Marketing Week] Bob Koigi: Brands tap new campaign strategies to grow client base
Brands are revising their campaign strategies and embracing innovative models as they seek to reach hitherto untapped markets and expand their portfolio.
[Vacancy] Talpa Network is looking for a Techlead Online Video Core Services
Talpa Network is directly looking for a Techlead Online Video Core Services
[Vacancy] Lukkien is looking for a Senior Art Director
Lukkien is directly looking for a Senior Art Director
ViacomCBS announces global appointments
ViacomCBS Inc. has announced that it will unify the company’s US and international businesses under a simplified global leadership structure.
Havas Media appoints Ben Downing as Global MD, Ethical Media and Strategic Partnerships
In this new role, Downing will support all markets in delivering against Havas’ Ethical Media Manifesto by further developing the agency’s best practices and products driving ethical investment.
Seven agencies join Institute of Practitioners in Advertising
The Institute of Practitioners in Advertising, IPA, has announced that ClickThrough Marketing, CNS Media, DDB Remedy, GottaBe! Marketing, Lavery Rowe, Media Bounty and One Black Bear have been elected into IPA membership at its quarterly council meeting.
Omni-channel media solutions company Catalina connects with Verizon Media to advance measurement
Catalina, a company involved in in shopper intelligence and omni-channel media solutions, has announced its interoperability with Verizon Media ConnectID to enable robust measurement capabilities for CPG advertisers in a cookieless world.
[Marketing Report] Bob Koigi: Tech revolutionizes ad impact measurement
Advertisers are increasingly turning to tech solutions to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress.
Minute Media expands Voltax Video offering for publishers
Minute Media, a global content and technology company focused on sports & culture, has announced new enhancements and partners for Voltax Video, its proprietary online video platform designed to help digital publishers and content creators get more out of their online video strategy, while reducing costs and maximizing revenue.
ViacomCBS announces enhanced streaming content leadership structure
This newly aligned structure, which is effective immediately, will ensure that ViacomCBS is well positioned to continue producing compelling, diverse content at scale.
BuzzFeed acquires entertainment firm Complex Networks from Hearst and Verizon
The announcement follows BuzzFeed’s disclosure that it is seeking to go public by merging with 890 Fifth Avenue Partners, a special purpose acquisition company (SPAC) with $288 million in cash in trust.
Alchimie partners with Altice on distribution of content
Alchimie, the OTT subscription video platform, and Altice, a player in the French telecom/media conversion, have launched a strategic partnership to provide more than 400 hours of premium content.
IPA launches Media Climate Charter to measure and reduce carbon impact of media plans
Institute of Practitioners in Advertising, IPA, has launched its Media Climate Charter that provides media agencies with the tools and resources, including a new carbon calculator, to support their transition to a zero-carbon future.
Helbiz selected as exclusive media partner for Italian Serie B Soccer League
Lega Nazionale Professionisti Serie B, chose Helbiz Media as its exclusive international licensee because it recognized the marketing power of the Helbiz brand.
MAGNA partners with airport network ReachTV to showcase businesses to advertisers
As air travel is resurging, Mediabrands is joining forces with ReachTV, the rapidly expanding network available on nearly 2,500 screens at some 90 airports across North America and the United Kingdom.
ITV2 and Campaign Against Living Miserably to launch new mental wellbeing series
ITV2 are to partner with charity CALM (Campaign Against Living Miserably) on a new six part series in which Kem Cetinay and Amber Rose Gill open up the conversation around mental health and wellbeing.
[Vacancy] Fremantle is looking for a Content Researcher/Copywriter
Fremantle is directly looking for a Content Researcher/Copywriter in Amsterdam
RTL Group and Talpa Network merge Netherlands broadcasting and affiliated media businesses
RTL Group and Talpa Network have announced that they have signed agreements to merge their broadcasting and affiliated media businesses in the Netherlands and create a strong Dutch cross-media group.
Amazon Studios releases Inclusion Policy to strengthen commitment to diverse and equitable representation
Amazon Studios has released a comprehensive Inclusion Policy that extends its commitment to diversity, inclusion, and equity for its content and productions, as well as a Playbook with guidelines for its collaborators in the creative community.
[eMarketer] Global ad spend to grow by over 10 per cent this year
Global spending on advertisement is projected to grow by 10.6% year over year in 2021, going by forecasts from from media agencies Dentsu Aegis, GroupM, Magna, and Zenith.
[Marketing Week] Bob Koigi: Global ad spending defies pandemic to record historic growth
As the global economy recovers from the devastating impacts of COVID-19, key sectors are bouncing back with numerous reports highlighting that while this will be a recovery year, there are signs that some sectors could record post pandemic growth rates.
Channel 4 unveils strategy to increase disabled representation on and off-screen
It forms part of the channel’s wider Creative Diversity plan and will drive forward commitments to deliver Commissioning Diversity Guidelines, the Valuable 500 Commitment, the CDN’s industry-wide commitment to Doubling Disability behind the camera, and the channel’s own commitment to increasing representation on-screen.
Hearst UK releases new research on how its content influences positivity in consumers
The data showed that 82% of its audience immediately experienced an uplift in positive feeling following an individual interaction with Hearst UK content.
Global economic recovery brings record ad market growth, Magna forecast
Magna has released its advertising forecasts for June 2021 indicating that global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020.
More companies join GroupM’s media inclusion initiative
The Media Inclusion Initiative, a program within GroupM’s Responsible Investment framework, is an integrated strategy for directing investment in, and creating opportunities for, diverse media companies and content creators with an initial focus on Black-owned media.
Mindshare partners with UNICEF on vaccines campaign
Mindshare, the media network that is part of WPP, has partnered with UNICEF Globally to launch a campaign targeting the G7 Leaders to ask them to donate 20% of their available vaccines to help developing countries.
[Vacancy] Talpa Network is looking for a Technical Lead Mobile Development Audio
Talpa Network is directly looking for a Technical Lead Mobile Development Audio
[Vacancy] Lukkien is looking for an Executive Producer Philips
Lukkien is directly looking for an Executive Producer Philips
Starcom Australia appoints Sarah Tillitt as Head of Digital
Reporting into Starcom’s National Head of Investment and Digital, Mark Duffy, Tillitt has been charged with leading the digital and performance strategy for Starcom Sydney and its clients.
Havas Media Group and Teads target consumers, publishers and advertisers with new project
Havas Media Group and Teads have announced the beginning of their new joint collaboration, coined ‘Project Trinity’, which will focus on the fine balance between user experience, publisher monetization and advertiser results.
Starcom UK wins Vinted TV media buying account
Starcom has announced it has been appointed to handle TV media buying for online marketplace, Vinted, since April, in the UK.
[eMarketer] Digital media consumption on unprecedented growth in US
The average time a US adult spends on various media platforms has been on unprecedented rise in recent years, particularly at the height of the pandemic.
Magna appoints Elijah Harris as first EVP Global digital partnerships and media responsibility
In this new role, Harris will be responsible for providing products and services to Mediabrands teams around the globe and lead its relationships as they relate to global digital media platforms and partners.
Paramount+ expands its content offering
Paramount+ has announced it will significantly expand its content offering this summer, starting with the exclusive premiere of the sci-fi action film “Infinite” and introduction of more than 1,000 premium movies this week.
VICE Media Group launches new direct to consumer gaming subscription service, WayPoint+
VICE Media Group launched Waypoint+, a new direct to consumer subscription service delivering additional content to Waypoint’s loyal audience.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
[Vacancy] ViacomCBS is looking for a Junior Graphic Designer
ViacomCBS is directly looking for a Junior Graphic Designer
Dentsu appoints Pauline Miller as first Chief Equity Officer for EMEA region
Reporting to dentsu EMEA CEO Giulio Malegori, Miller will be part of the region’s Leadership Team and responsible for shaping and leading its DEI strategy and execution.
Kantar secures audience measurement contract from UK’s Broadcasters Audience Research Board
Broadcasters Audience Research Board, BARB, the UK television audience measurement currency, has announced that Kantar, the global data, insights and consulting company, has won major contracts to continue to deliver audience measurement that supports the £7.5 billion UK TV industry.
Kantar acquires MeMo² to expand cross-media effectiveness offering
The acquisition brings approx. 50 specialists into the Kantar team, creating a platform to significantly expand the media effectiveness measurement business in Europe, as well as strengthening Kantar’s Dutch business with MeMo2’s client roster.
[Marketing Week] Bob Koigi: Marketers envision career opportunities fit for post-pandemic future
As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.
[eMarketer] The meteoric growth of content creator economy
The creator economy has been on a meteoric rise with marketers and social platforms in spirited efforts to work with them. This has opened a world of opportunities for creators to earn beyond brand partnerships.
WPP targets 10,000 UK staff with Mental Health Allies programme to reduce stigma
The Mental Health Allies programme will be available to all 10,000 UK staff and aims to reduce the stigma around mental health by encouraging open conversations.
VICE Media Group announces special coverage for LGBTQ Pride throughout June
Across all its lines of business, including VICE News, VICE TV, VICE.com, VICE Studios, Refinery29 and i-D, VMG will feature special programming to celebrate and shine a light on equality and civil rights.
[Vacancy] ViacomCBS is looking for a Media Coordinator
ViacomCBS is directly looking for a Media Coordinator
[Vacancy] ViacomCBS is looking for a Sr. Editor in Chief
ViacomCBS is directly looking for a Sr. Editor in Chief
Brands losing trust, meaning among customers, Havas study
The 2021 study, which measures brand ‘meaning’ in functional, personal and collective terms, shows that 75% of brands could disappear overnight and most people wouldn’t care, or would easily find a replacement.
Amazon to acquire MGM Studios in a $8.45 billion deal
MGM has nearly a century of filmmaking history and complements the work of Amazon Studios, which has primarily focused on producing TV show programming.
Verizon Media announces full-funnel Digital Out-of-Home ad suite
Verizon Media has announced the launch of their full funnel Digital Out-of-Home (DOOH) product suite, providing DOOH advertisers with a one-stop-shop for campaign planning, execution, and measurement, all in a self-serve capacity.
[Marketing Week] Bob Koigi: Advancing partnerships across content, advertising and marketing
With increased competition in the media, marketing, PR and advertising space and evolving consumer demands, agencies and corporates are looking at new and innovative ways to stay afloat while looking at ways of meeting market needs with partnerships becoming an all too common strategy.
[eMarketer] US TV advertisers’ upfront commitments to reach nearly $20 billion this season
At the height of the COVID-19 pandemic, US TV advertisers cancelled $3 billion of their upfront commitment around June as quoted by Media Dynamics as the pandemic ravaged economies.
GroupM elevates Krystal Olivieri to global chief innovation officer role
This newly created role advances GroupM’s directive to better leverage scale to innovate, differentiate and create sustained value for clients through homegrown products and offerings.
Havas Media Group appoints Mike Bregman as Chief Data Officer for North America
Bregman joins HMG after other recent leadership appointments across North America with Meghan Grant, recently named Chief Strategy Officer, and Amy Ginsberg, as the Chief Investment Officer.
ViacomCBS underscores power of partnership, content and capabilities
Global media and entertainment company ViacomCBS Inc. has showcased the strength of its content and capabilities with a special celebrity-casting Upfront edition of Survivor.
Jens Monsees steps down as CEO of WPP AUNZ
WPP plc has announced that Jens Monsees has decided to step down as Chief Executive Officer of WPP AUNZ Limited as it transitions from a public company to a fully integrated business within WPP.
Boston Globe Media and Nielsen to conduct cross platform diversity and inclusion brand study
The study, commissioned by BGMP and designed in partnership with Nielsen, will enable the media organization, particularly its nearly 150-year old daily newspaper, The Boston Globe, to develop a deeper understanding of its readers and potential subscribers.
[eMarketer] US telecoms dump media businesses for 5G
In what points to the next frontier for competition and battle for customers, US telecoms are pivoting from traditional media business to investment in expanding their 5G network foothold.
Verizon Media and Condé Nast partner across content and advertising
Verizon Media and Condé Nast have announced an expansion of their partnership to build the next generation of content and advertising experiences for consumers and advertisers.
Digital media landscape becoming a multiverse phenomenon, Mindshare research
Streaming services are entering more niche markets. Consumers can choose to stick to mainstream platforms like Netflix, Hulu and Amazon and the breadth they offer or they can go deep in services like Screambox and Shudder.
Havas partners with Wellcom Worldwide to launch integrated content studios
The partnership will see the creation of a micro-network of integrated content studios, first in London, New York, Chicago and Kuala Lumpur, followed by further studios across Europe, Australia, China, India, Latin America and the West Coast of the US.
ViacomCBS expands podcast footprint with new series
This robust slate will super serve consumers across comedy, news, true crime, sports, kids, entertainment, and music, reinforcing the company’s strategy to create premium content and experiences for audiences worldwide.
VICE FAST channel premiers on Roku platform
The channel will feature informative and entertaining premium series and documentaries covering culture, entertainment, food, tech, sports and news from across VICE Media Group.
[eMarketer] TikTok will have more Gen Z users in the US than Instagram by end of 2021
By the end of this year, TikTok will have a larger number of Gen Z users in the US than that of Instagram. And it will surpass Snapchat in terms of total users by 2023.
MediaCom names Nancy Lengthorn as first Global Chief Inclusion and Culture Officer
MediaCom has named Nancy Lengthorn, currently Head of Inclusion and Belonging across MediaCom UK and WPP, as its first-ever Global Chief Inclusion and Culture Officer.
IPG Mediabrands commits to invest five percent in black-owned media businesses
IPG Mediabrands has announced that it will work to invest a minimum of 5% in Black-owned media channels in aggregate across all clients by 2023.
Private equity group Apollo acquires Verizon Media
Verizon will continue to own a 10% stake in the business and the current CEO Guru Gowrappan will continue to lead it.
GroupM unveils investment strategy to grow black-owned media companies
GroupM, WPP’s media investment group, has announced that it has formed the Media Inclusion Initiative, an integrated investment strategy to support and grow diverse and Black-owned media companies and creators.
[Marketing Week] Bob Koigi: Content is king
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
[Vacancy] ViacomCBS is looking for a Content Operations Coordinator
ViacomCBS is directly looking for a Content Operations Coordinator
AGE Media partners with The Body Shop for campaigns to make positive contribution to the world
In collaboration with The Body Shop, AGE Media is developing three special campaigns aimed at making a positive contribution to the world. As in previous years, AGE Media stands as a trusted partner to The Body Shop in their influencer marketing in 2021.
VICE Media Group’s Newfront calls for end to data discrimination
VICE Media Group has taken a stand to say this archaic practice is unethical and is a diminishing and shallow way of grouping human beings.
WPP and Microsoft launch cloud platform to boost creative content production
Cloud Studio is the advertising industry’s first bespoke platform for virtual production that arms creatives with the technology to collaborate and create impactful work for clients.
Havas Media launches platform targeting underrepresented content producers
Havas Media Group has launched Meaningful Marketplaces, a new, more impactful way of investing in trusted news sources and minority-owned and operated media.
Hearst UK extends Project Body Love campaign partnership with Philips
Since its initial launch in October 2020, Project Body Love has continuously proven to deliver tangible results, with research proving it has, to date, helped bolster female body confidence by a staggering 42%.
Starcom Australia promotes Rebecca Ho to Head of Investment
Starcom Sydney has announced the promotion of Rebecca Ho to the new role of Head of Investment, effective immediately.
VICE Media Group Names Van Scott as Vice President of US Corporate Communications
Scott, who joins from ABC News, will be responsible for leading VICE Media Group’s US communications strategy across the organization’s entire portfolio.
[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.
[Vacancy] MeMo² is looking for a (PowerBI) Data Engineer
MeMo² is directly looking for a (PowerBI) Data Engineer
Amazon Web Services simplifies content production with new digital studio service
With Amazon Nimble Studio, customers can rapidly onboard and collaborate with artists from anywhere in the world, and produce content faster and more cost effectively.
Verizon Media collaborates with VIZIO to advance Connected TV, omnichannel advertising
The alliance will enable expanded CTV targeting, optimization, and measurement opportunities for Verizon Media’s DSP advertisers, independent of cookies.
Dentsu launches playbook on content solutions for marketers
It introduces Content Symphony dentsu’s content solution and how it is changing the game, supercharging global marketers for some of the world's biggest brands.
Starcom Australia wins Tourism Tasmania media account
Starcom Australia has been appointed by Tourism Tasmania to manage its media account, encompassing strategy, planning, buying and digital media.
Vice Distribution secures new partnership with Pluto TV
VICE Distribution, the global distribution division of VICE Media Group, has secured a new partnership with Pluto TV in the US for 215+ hours of premium non-scripted programming.
WPP launches global data company Choreograph
WPP has announced Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies.
MediaCom unveils new division merging media and creativity to drive brand relevance
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
[Marketing week] Bob Koigi: Strengthening footprints through mergers and acquisitions
As companies seek to grow their footprint and expand their services, they are tapping into mergers and acquisition even as they position themselves to be competitive.
Havas Media Group appoints Meghan Grant as Chief Strategy Officer for North America
Based in New York, Grant will report directly to Global CEO Peter Mears and serve on Havas Media’s North American executive leadership team.
WPP taps media in its net zero commitment
On Earth Day, WPP has announced a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030.
Brands should prioritize inclusivity when targeting people with disabilities, study
With a collective global buying power of $8 trillion, this community represents a significant audience for marketers to exclude by default or design.
GARM launches its first measurement report for digital brand safety
The Global Alliance for Responsible Media (GARM) has launched its first report tracking performance on brand safety across seven platforms
Despite a bigger budget, content teams are struggling with technology
In these times of Corona, more and more content teams are starting to work with new software and technology. Extra budget and time are made available to support this development.
Neeraj Khemlani and Endy Mcmahon named President and Co-Heads of CBS News and CBS Television stations
CBS has announced plans to combine the journalistic and business resources of CBS News and the CBS Television Stations into one divisional and leadership structure.
BBJ&K and Yonder Media join IPA membership
The Institute of Practitioners in Advertising, IPA, has announced that BBJ&K and Yonder Media have been elected into IPA membership at its quarterly council meeting in March.
[Vacancy] ViacomCBS is looking for a Project Manager
ViacomCBS is directly looking for a Project Manager
Verizon Media partners with Kellogg Company, Snap and Spotify to address the global mental health crisis
Kellogg Company, Snap and Spotify are founding members committed to improving workplace culture around mental health, and scaling best practices.
[Marketing Week] Bob Koigi: Brands invest in sustainability and green projects
Brands are increasingly investing in green projects and sustainability as they seek to cut down on emmissions and reduce their carbon footprint.
[Vacancy] Lukkien is looking for a Client Service Manager
Lukkien is directly looking for a Client Service Manager
SpotX expands privacy-compliant audience data technology for CTV
SpotX has announced it has developed a comprehensive suite of custom audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way.
TBD Media releases newest entry in its 50 Sustainability and Climate Leaders campaign
TBD Media Group is delighted to be releasing the newest entry in its trailblazing 50 Sustainability and Climate Leaders campaign; drawing attention to the companies and leaders working to ensure a sustainable future.
Verizon Media launches identity free advertising solution
Verizon Media has announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement.
Intracto Group acquires media agency Zoekhelden
Media agency Zoekhelden has joined Intracto Group. The Amsterdam-based agency’s strengths lie in media advice and buying, marketing and secondment by providing advice at its clients’ offices.
Channel 4 appoints two new Creative Diversity roles for the Nations and Regions
In the newly created positions, Neila and Stacey will lead on and deliver the Nations and Regions focused strategic plans as part of the Creative Diversity strategy.
Kantar partners with Streamhub to strengthen on-demand video audience analytics
Media owners will now be able to use Streamhub’s enterprise platform to analyse any digital video content that integrates Kantar’s video-tagging technology.
Reprise Commerce wins DeMert Brands account
Reprise Commerce has been awarded new business by DeMert Brands to build and manage the beauty expert’s online storefront, as well as develop a retail media advertising strategy.
Nielsen Market Lift offers marketers in over 30 new markets accountability for their Ad investments
Nielsen announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity.
Slaven Mandic joins CASA International
Slaven Mandic, the Director of Advertising at Mediahuis and founder of Wayne Parker Kent has joined pan-European Home & Living company CASA International.
Bertelsmann reorganizes its Corporate Communications department
Media, services and education company Bertelsmann has announced new structure for its Corporate Communications, reflecting agile and digital working methods.
[Vacancy] ViacomCBS is looking for a Sr. Programming Manager
ViacomCBS is directly looking for a Sr. Programming Manager.
[Vacancy] ViacomCBS is looking for a Contract & Compliance Coordinator
ViacomCBS is directly looking for a Contract & Compliance Coordinator.
[eMarketer] Pluto TV and the disruptive advertising business model
As consumers’ media consumption trends shift and the digital space continue to evolve, the advertising space is increasingly adapting to these market changes.
Twitter integrates Nielsen’s cross-media measurement suite into video ad platform
The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR).
Media company Grupo Globo adopts Google Cloud in digital drive
Over the next several years, Globo will use Google's experience in data management, artificial intelligence (AI) and machine learning (ML), as well as its global, scalable and secure infrastructure.
Group M unveils framework to guide responsible media buying
The framework’s five focus areas—Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability—signals a new media era where scale serves clients through a commitment to make advertising work better for people.
IPG Mediabrands and TikTok build creator programmes to connect brands with culture
IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture.
Vice Media Group acquires creative consultancy firm PLTFRMR
With this acquisition, PLTFRMR will merge with VMG’s creative agency Virtue, bringing together a new agency model within the world’s largest independent media group.
Procter & Gamble launches content creation platform targeting black creators across advertising, film and TV
Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators.
Kantar, Ipsos selected to offer cross-media total audience measurement solution in the Netherlands
Working in partnership with Nationaal Media Onderzoek (NMO), representing the interests of the Dutch Media Industry this cross-media measurement solution is the world’s first truly integrated audience measurement programme.
Over 80 percent of UK consumers call for more focus on self care, Hearst study
More than 80% of UK-based consumers believe the country needs greater emphasis on self-care following the outbreak of Covid-19 – according to a major piece of research conducted by Hearst UK.
BBC World Service partners with AfricaWeb to offer digital content to audiences in Ghana and Cameroon
The BBC World Service and AfricaWeb have formed a new digital partnership to offer BBC News text, podcasts, audio and video content in English, Pidgin, Hausa and French to audiences in Ghana and Cameroon.
Logitech’s Ultimate Ears partners with Westbrook Media to celebrate creativity
The collaboration will leverage Westbrook Media’s creator-driven, innovative storytelling approach by using short films to bridge traditional entertainment with branded content that puts the product at the center of the story.
Andrew Ruegger appointed global President of GroupM Commerce
GroupM, WPP’s media investment group, has announced that Andrew Ruegger has elevated to the role of global president, GroupM Commerce.
[eMarketer] Ad-supported video viewership grows opening up marketing opportunities
Ad supported video streaming platforms like The Roku Channel, Pluto TV and Hulu are fast gaining a share of the streaming video market that has long been a preserve of ad-free subscription services like Netflix.
ITV invests in what3words under its Media for Equity Programme
Following the announcement of “ITV AdVentures Invest,” a Media for Equity initiative, ITV has now concluded its first investment in what3words Limited.
UK media and advertising agencies lobby Government on taxi taxes to ensure staff safety
The letter has been written in response to the tragic death of Sarah Everard. Published in the Guardian, it calls on the government to review the current HRMC rules regarding business taxi expenses in order to help keep employees safe.
Channel 4 selects four production companies to produce new online content for teens to run across E4 social platforms
Channel 4 has selected four production companies who will create brand-new digital content aimed at 13-16 year-olds for its Teens strand, to be shared across E4’s social platforms.
Hearst names Mahendra Durai Senior Vice President, Chief Technology Officer
Mahendra Durai, who currently serves as chief information officer at Hearst, has been named senior vice president, chief technology officer.
Sandra Sims-Williams appointed Nielsen’s Chief Diversity Officer
She will take over from CEO David Kenny, who has held the CDO title in addition to CEO, since February 2019.
VICE Audio announces spring podcast premieres
VICE Audio, the audio storytelling division of VICE Media Group, has announced the launch of two new podcast series: “Strongman”, and “The Crisis,” released in both English and Spanish.
Verizon Media expands commerce business, plans to launch Yahoo Shops
Verizon Media, a global player in innovation, content and commerce, has announced plans to launch Yahoo Shops, a new marketplace destination featuring a curated, native shopping experience.
Channel 4 and E4 launch on TikTok
The new accounts will feature exclusive content from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News. And clipped content from a range of other Channel 4 hits.
Barrington Media Group and Nielsen announce multiyear agreement
Nielsen has announced that Barrington Media Group has signed a multiyear agreement as a new client of its National and Local TV measurement services in all markets.
VIacomCBS and NFL ink 11-year multiplatform rights deal
The National Football League (NFL) and ViacomCBS have announced a new 11-year multiplatform rights agreement that extends CBS’ long-standing relationship with the NFL through the 2033 season.
Spanish Broadcasting System signs multi-year agreement with Nielsen Audio
Nielsen has announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services.
Epsilon and Verizon Media partner to strengthen identity and build on activation capabilities
Epsilon® and Verizon Media are expanding their long-standing partnership with the interoperability of Epsilon’s CORE ID and Verizon Media’s ConnectID.
Footwear brand Crocs appoint Essence as integrated media agency of record in China
Essence has announced that it has been appointed as footwear brand Crocs’ integrated media agency of record in China.
[Vacancy] ViacomCBS is looking for a Supervisor Channel Operations
ViacomCBS is directly looking for a Supervisor Channel Operations
[eMarketer] Netflix, Disney and YouTube are the largest recipients of US OTT subscription revenues
Netflix, Disney, and YouTube are the largest recipients of US OTT subscription revenues. In 2021, just under a third (30.8%) of all US OTT subscription revenues will go to Netflix.
[Vacancy] DPG Media is looking for a Senior DevOps Egineer - News Personalisation
DPG Media is directly looking for a Senior DevOps Engineer - News Personalisation
Starcom Italia announces new leadership team
Starcom Italia, an agency of Publicis Groupe, has announced the entry of two new figures in key roles for the growth and consolidation of its offer on the market.
Channel 4 announces events to support Nations and Regions independent production communities
Channel 4 has announced a series of events to further increase its support for independent production companies and freelancers in the Nations and Regions.
Gillette announces return of Gaming Alliance
Gillette has announced the return of the Gillette Gaming Alliance - a team of global streamers selected to represent the brand and create content for audiences worldwide.
Mediahuis Ventures invests in AI coaching startup BUNCH
Mediahuis Ventures, the venture capital arm of European media group Mediahuis, is investing in BUNCH, a New York and Berlin based AI coaching startup.
Mindshare announces leadership appointments in China
Benjamin Condit takes over the responsibility of Mindshare China CEO and Linda Lin takes over the responsibility of Executive Chair of Greater China. Both appointments are effective immediately.
SportsTribal launches with OTT NOW!
SportsTribal TV the new free, ad-supported streaming TV service (FAST) specializing 100% in sports-themed content has been launched.
ViacomCBS launches streaming service Paramount+ offering breaking news, sports and entertainment
Global media and entertainment company ViacomCBS has launched Paramount+, the highly anticipated streaming service with an unparalleled content offering that bundles live sports, breaking news, and an expansive collection of exclusive new originals.
[Vacancy] ViacomCBS is looking for a Programming Coordinator Nick jr.
ViacomCBS is directly looking for a Programming Coordinator Nick jr.
[eMarketer] Chinese short-video apps are racing to expand their social commerce offerings
Short-video leaders Douyin and Kuaishou have been expanding their social commerce operations, not just to sell products, but to provide services and other forms of content as well.
[Vacancy] ViacomCBS is looking for a Manager Bi & Research EMEAA (Temporary)
ViacomCBS is directly looking for a Manager Bi & Research EMEAA (Temporary)
[Vacancy] ViacomCBS is looking for a Content Operator Multiplatform Operations
ViacomCBS is directly looking for a Content Operator Multiplatform Operations
Nielsen and Roku to expand traditional TV and streaming coverage
Roku, Inc. and Nielsen have announced a strategic alliance between the two companies that will help shape the future of media measurement and TV advertising in a streaming-first market.
Sony launches FX3 Full-Frame Camera with an eye on content creators
As the latest addition to Sony’s Cinema Line, the FX3 delivers a cinematic look and professional operability and reliability all in one device.
[Column] Jeffrey Pater: The Exciting New Age of Creators
In the last few years, the YouTube algorithm has gone through an enormous change. Viral content is no longer the go-to format for new creators.
[eMarketer] Digital content consumption trends
As news consumption trends evolve and consumers get exposed to an array of platforms that offering both free and premium content, debate has been varied on which model appeals most to consumers.
WPP acquires mobile technology provider NN4M
WPP has announced that Wunderman Thompson has acquired NN4M, a mobile commerce partner for global brands.
Tech and media entities partner to create standards group to tackle fake news
Founding members Adobe, Arm, BBC, Intel, Microsoft and Truepic seek to establish a standardized provenance solution with the goal of combating misleading content.
Essence expands data and technology consulting division in Germany
Essence has announced the expansion of its best-in-class data and technology consulting services to the German marketplace.
Canon launches EOS M50 Mark II camera targeting content creators
In response to the growing demand for high-quality camera equipment to meet the evolving requirements of today’s content creators, Canon Europe has announced the EOS M50 Mark II, the successor to the award-winning EOS M50.
[Startup Interview] Aaron Mirck, Co-Founder, Presscloud, Netherlands
Dutch startup Presscloud allows companies to handle public relations without the need for an agency by training users on the ABCs of PR and connecting them to a database of journalists and an online newsroom.
ViacomCBS unveils streaming strategy and expansive slate of originals headed to Paramount+
Global media and entertainment company ViacomCBS has updated investors on its differentiated streaming strategy, which leverages the company’s strong product offerings across free, premium and pay segments.
[Column]Gregory Edelenbos: Seven misconceptions about creating branded content on YouTube
Because of the global lockdown, online activity has skyrocketed. Marketing leaders predict that many more companies will invest in branded content in 2021.
Redbox selects SpotX for video monetization across its free streaming platform
SpotX, the global video advertising platform, today announced a new strategic partnership with Redbox to serve as a strategic supply-side platform (SSP) to power the video monetization of Redbox’s free live TV and AVOD content.
Havas Media Group grows GBfoods and Affinity partnership worldwide
Havas Media Group has renewed an agreement with GBfoods and Affinity with a significant international presence in more than 10 markets, after a media review for Europe launched last May.
Willem-Albert Bol appointed CEO of Abovo Maxlead
Willem-Albert Bol has been appointed as the new CEO of Abovo Maxlead effective April after being with DPG Media for seven years.
VICE Distribution announces first spring Slate
VICE Distribution, the global distribution division of VICE Media Group, has revealed its first slate of programming for Spring following the launch of the business last year.
Mindshare research explores the evolving power dynamics between consumers, brands and media
Consumers are more frequently and collectively demanding brands drive purpose and positive change, leaving nobody safe from call-out culture and backlash for less ethical decisions.
Small social platforms invest in tackling harmful content, IPG Mediabrands index
IPG Mediabrands has released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising.
GroupM UK joins The Conscious Advertising Network
Launched in 2019, CAN is a UK-based voluntary coalition of over 70 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising.
[eMarketer] Digital audio remains resilient in the wake of COVID-19
Last year at the height of COVID-19 analysts predicted that digital audio would record a dip in user engagement and the amount of time listeners would spend on the medium.
Dentsu pilots tool to manage media industry’s digital carbon footprint
DIMPACT, the pioneering initiative to help the digital media industry map and manage its carbon impacts, is moving beyond proof of concept.
AWS and Bundesliga enhance real-time game analysis with new performance stats
Amazon Web Services (AWS), an Amazon.com, Inc. company, and the German Bundesliga, Germany’s top national football league, have announced three new Bundesliga Match Facts powered by AWS to give fans deeper insights into action on the pitch.
[eMarketer] US TV viewership declined by roughly 10 million in 2020
TV viewership in the United States declined by roughly 10 million, and 2020 ended up with 20 million fewer adults watching TV. This is according to new data from eMarketer.
Vice Media commissions Icon Films to produce documentary on diversity of the Amazon Rainforest
UK independent factual production company Icon Films has announced a joint commission from VICE TV and VICE World News to produce ‘Unknown Amazon with Pedro Andrade’, a new documentary series that explores the unique diversity of Amazonia and the people who live there.
Hearst UK appoints Richie Booker as Diversity and Belonging Lead
Hearst UK, the premium content and experience business, has announced the appointment of Richie Booker to the role of Diversity & Belonging Lead.
WPP acquires Brazilian digital innovation and software engineering company DTI Digital
The acquisition is in line with WPP’s objectives outlined in its December 2020 Capital Markets Day to expand its presence in the faster growing areas of experience, commerce and technology.
DPAA expands board of directors with addition of digital media and programmatic executives
DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, has announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the DPAA’s Board of Directors.
Nielsen and Marquee ink TV measurement services deal
Nielsen and Marquee Broadcasting Group, a privately held broadcasting company that owns several television stations, have announced a multi-year agreement whereby Nielsen will provide local TV measurement services for all broadcast stations.
[Vacancy] MeMo² is looking for a Python Data Analyst (Groningen - part time)
MeMo² is directly looking for a Python Data Analyst (Groningen - part time)
Kantar and Google launch independent Brand Lift measurement of YouTube ads
Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy.
Sony partners with Holzweiler to create digital content for brands
Norwegian fashion house Holzweiler has announced it is collaborating with Sony Europe to create digital content for its brand and retail experiences.
WPP and TikTok announce global agency partnership
WPP and TikTok, a global destination for short-form mobile video, have announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform.
GroupM partners with Unilever to launch first of its kind ethics tool
GroupM, WPP’s media investment group, has announced the launch of the industry’s first tool to operationalize data ethics.
[eMarketer] US adults spent 1 hour more per day on digital activities in 2020
Amid the Covid-19 pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019 according to eMarketer’s latest time spent forecast from Insider Intelligence.
European support for financing to cultural and creative sectors in Denmark
The European Investment Fund (EIF) has signed a guarantee agreement with Danish alternative finance provider REinvent Finance.
WPP named in Bloomberg Gender-Equality Index for third year in a row
WPP has been named in the 2021 Bloomberg Gender-Equality Index (GEI) for the third consecutive year. The Index recognizes companies committed to advancing gender equality in the workplace through policy development, representation and transparency.
Publicis Groupe appoints Anna Chitty as CEO of Starcom China
Publicis Groupe has announced the appointment of Anna Chitty as Chief Executive Officer of Starcom China.
GROUPM certified as a top employer Europe 2021 with five EMEA market accreditations
GroupM, WPP’s media investment group, has announced that five of its EMEA markets have been recognized by the Top Employers Institute as a Top Employer 2021.
BMG selects Google Cloud to enhance service to artists and songwriters
Google has announced that BMG has selected Google Cloud to build a scalable, global infrastructure as it grows its digital music business.
MeMo² launches Crossmedia Analytics Platform THX in Belgium
MeMo² has launched the innovative Crossmedia Analytics Platform THX in Belgium. This, after a successful introduction on the Dutch market with 1300 measured campaigns in 2020.
Nielsen begins tracking premium theatrical films being distributed on streaming platforms
Nielsen has announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand.
Essence launches Media Health check service targeting marketers
Global data and measurement-driven media agency Essence has announced the introduction of its Essence Media Health Check service, developed to help marketers achieve effective business outcomes from their digital media campaigns by delivering measurable performance improvements over current baselines.
SpotX embraces open source identity solution to improve advertising and consumer privacy
SpotX, the global video advertising platform, has announced it is integrating the Unified ID 2.0 solution, an open source and interoperable ID framework designed to improve relevant advertising.
[eMarketer] Lead generation among top content marketers’ plans in 2021
Generating quality leads and attracting increased web traffic are top priorities for marketers in 2021 at 79 per cent and 75 per cent respectively according to the State of Content Marketing report by SEMRUSH
Havas Media launches Havas Market e-commerce offering
From the point of view of Havas Media Group, e-commerce is to be seen as a holistic challenge. The agency is consequently bundling its expertise in the areas of DTC, marketplaces and digital drive to retail on a global level in the Havas Market unit.
Staud Studios merges with MediaMonks
S4 Capital plc, the tech-led, new age/new era digital advertising and marketing services company, has announced that that Staud Studios, a high-end creative production studio specializing in the Automotive industry, is merging with MediaMonks, S4Capital’s Content practice.
Kantar announces major expansion of TV Audience Measurement panel
Kantar, the world’s data, insights and consulting company, is announcing a significant improvement to the TV Audience Measurement (TAM) service.
WPP appoints Rob Reilly as Global Chief Creative Officer
Rob, who is currently Global Creative Chairman of McCann Worldgroup, will join WPP in May, reporting to CEO Mark Read.
Hearst UK launches PositivityFest, a virtual event for its commercial partners
Hearst UK, the premium content and experience business, has announced the launch of its PositivityFest, a day-long event offering a number of mood-boosting activities for its valued commercial partners.
UK's Synamedia partners with Akamai to speed pirate take downs
Synamedia, an independent video software provider, announced its security and watermarking solutions are now integrated with Akamai.
Nielsen Media appoints Caroline Clarke new head of editorial content strategy
Nielsen has announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately.
Sony introduces new video streaming and content creation tools
Sony has announced the expansion of its 360 Reality Audio services and product offerings, including adding new video streaming capabilities and content creation tools.
rlaxx TV now available on Amazon Fire TV and Android TV in the UK, Germany, Switzerland and Austria
rlaxx TV, the new European Advertising-Based Video-on-Demand (AVoD) service, is now also available in the UK, Germany, Switzerland and Austria on Amazon's Fire TV devices and Android TV.
[Column] Jennifer Feaster: Why we believe live streaming is a gold mine for brands in 2021
Live streaming brought China $6 Billion USD in sales within one day and while some companies are still not sure whether they should give it a try, others are increasing their revenue by millions in the blink of an eye.
InterMedia appoints Chris Brombach as Senior Vice President Strategy and Planning
Advertising, media, marketing, entertainment, and communication firm InterMedia Group of Companies has announced the return of Chris Brombach to InterMedia, to the role of Senior Vice President Strategy and Planning.
Deluxe acquires UK's Sundog Media Toolkit
Deluxe, the global provider of digital and cloud based solutions to the world's leading content production studios and distributors, announced its acquisition of UK-based Sundog Media Toolkit (Sundog).
Channel 4 appoints Ally Castle Creative Diversity and Disability Lead
Channel 4 has announced that it has appointed Ally Castle as its new Creative Diversity and Disability Lead.
Nielsen renews multi-year agreement with Tegna for TV ratings and insights services
Nielsen has announced a multi-year renewal agreement with TEGNA Inc. , a news platform with 64 stations in 51 markets.
Hearst UK launches wellness events for January
Hearst UK’s wellness brands secure globally recognized fitness personalities, celebrities, mental health experts and chefs for ultimate wellness events.
S4 Capital acquires Decoded Advertising
Integrated creative, technology and media agency Decoded Advertising has joined S4 Capital with the new outfit now keen to integrate the unitary offering with new efficiency.
KTSF AND Nielsen reach long term agreement for measurement services
Nielsen and KTSF have announced an agreement under which Nielsen will provide a comprehensive suite of measurement services.
Samsung TV Plus expands to 12 countries with over 740 channels worldwide
Samsung Electronics has announced that Samsung TV Plus,1 Samsung’s free Smart TV video service, which delivers instant access to news, sports, entertainment and more, has now expanded to 12 countries and 742 channels worldwide.
Nielsen set to launch cross media measurement tool
Nielsen has announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms.
[Column] Henri Lessing: Why we believe YouTube will become number one in music streaming
YouTube has always been an integral part of the music business. However, the platform is taking the music-streaming war to the next level.
Digital advertising thrives in Covid economy, Magna study
Media owners’ advertising revenues decreased from $594 billion in 2019 to $569 billion in 2020 according to the latest MAGNA study of global advertising market trends.
VICE Media renews partnership with SBS Australia
VICE Media Group has announced the continuation of its partnership with Australian broadcaster, SBS, with a renewed content deal for its SBS Viceland TV channel, and SBS digital platforms.
Starcom Australia announces new strategic framework with ‘People Powered Growth’
Starcom Australia has announced its new ‘People Powered Growth’ positioning and strengthened agency structure.
Unilever, Microsoft and ITV among 13 more companies to join The Climate Pledge
Amazon and Global Optimism have announced that 13 new signatories have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Hearst announces election of new directors to the board
Hearst has announced the election of four new directors to the corporation’s board.
Telenet/SBS, Mediahuis, Proximus/Skynet and Pebble Media set up a national sales house
Telenet/SBS, Mediahuis, Proximus/Skynet and Pebble Media are joining forces and are together creating a national sales house.
Essence selected as integrated media agency for personal care brand Mamaearth
Essence has announced that it has been selected as the integrated media agency for personal care brand Mamaearth in India.
Adam Gerhart appointed Mindshare Global CEO
GroupM, WPP’s media investment group, has announced that Adam Gerhart has been named Mindshare Global CEO, effective January 2021.
Ad tech leaders unite to establish new programmatic DOOH standards
Six digital-out-of-home (DOOH) technology platforms have announced that they are coming together to bring standardization to digital-out-of-home venue (DOOH) data and help drive programmatic DOOH forward.
MediaCom appoints Charlotte Frijns as Global Chief Financial Officer
MediaCom has appointed Charlotte Frijns as the agency’s new Global Chief Financial Officer, effective 1st January 2021, replacing Christine Fang who is returning to China for personal reasons.
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[Marketing Week: Bob Koigi: Focus on minority content creators
Agencies, publishers and advertisers are changing tact and investing in minority content creators in a move geared towards creating a more equitable ecosystem.
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