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11-09-2020 18:52:00 | Door: Administrator | hits: 3731 | Tags:

Outernet London partners with Realife on immersive media attraction project
04-12-2020 | 12:10:16
Realife Tech has announced a three-year partnership with Outernet, a high capacity immersive media space under development in the heart of London's West End.
Mediahuis receives nod to acquire NDC mediagroep
03-12-2020 | 11:01:11
Mediahuis has received the approval of the Dutch competition authority Autoriteit Consument & Markt (ACM) for the acquisition of NDC mediagroep.
Hearst Magazines appoints Matt Sanchez president of CDS Global
03-12-2020 | 10:41:20
Hearst Magazines has named Matt Sanchez president of CDS Global, a leading omnichannel relationship management platform for consumer-first businesses.
Hearst UK collaborates with Philips for Power of Positivity body confidence campaign
02-12-2020 | 11:53:17
Hearst UK, the premium content and experience business, has partnered with health technology company, Philips, to launch its ‘Power of Positivity’ campaign.
Visual Data Media Services partners with Endeavour Capital for next phase of growth
02-12-2020 | 11:49:59
Visual Data Media Services, an entertainment services company serving studios and distributors globally with end-to-end content management and digital media supply chain solutions, has partnered with Endeavour Capital, a mid-market investment firm.
Blacknut turns TV into streaming games console with support for Google Chromecast and Amazon Fire TV
01-12-2020 | 13:53:00
Cloud-gaming specialist Blacknut becomes the first company to add support for Google's plug-and-play Chromecast streaming device.
YouTube UK and British Vogue partner to launch Vogue Visionaries
01-12-2020 | 12:50:27
YouTube UK has become the official sponsor of British Vogue’s Forces for Change initiative, supporting creativity with the launch of Vogue Visionaries.
WPP submits proposal to acquire remaining shares in WPP AUNZ
01-12-2020 | 12:26:18
WPP has submitted a proposal to the Board of WPP AUNZ Limited to pursue an acquisition of the remaining shares in WPP AUNZ.
Mondelēz awards production duties across Europe to Publicis Groupe
26-11-2020 | 10:35:42
As part of Mondelēz International’s journey to create a transformative end-to-end customer experience, the company has expanded its relationship with Publicis Groupe to include all production duties across Europe.
Geometry partners with EyeM on initiative that offers adland creatives a lifeline during pandemic
20-11-2020 | 11:38:00
EyeEm has partnered with Geometry, WPP’s end-to-end Creative Commerce agency, to support and empower the global creative industry adversely affected by the global Covid-19 pandemic to launch #UpForCollab.
L’Oréal Paris and VIRUTE unveil first digital make-up experience for live video
20-11-2020 | 11:35:00
L’Oréal Paris and VIRTUE, the creative agency born from VICE, have announced the global launch of an interactive digital-only make-up experience that brings a new inventiveness to experimenting with make-up looks, all in the virtual reality space.
IPG Mediabrands expands creative practice with launch of content studio
19-11-2020 | 10:44:19
Media and marketing solutions company IPG Mediabrands has announced the agency network is expanding its creative content practice with the launch of Mediabrands Content Studio (MBCS) globally across 12 markets.
blowUP media expands digital OOH network  in Tilburg Netherlands
18-11-2020 | 11:43:32
blowUP media is expanding its Digital Out of Home network The Collective® with high-quality digital screens in the recently renewed city centre of Tilburg.
[Column] Jennifer Feaster: YouTube Content Game: Micro-Influencers vs Macro-Influencers
17-11-2020 | 15:47:00
Influencer marketing has proved to be a worthy investment for brands: in a recent Twitter survey, 49% of responders said they rely on influencer recommendations when making purchases.
Debi Chirichella named President of Hearst Magazines
13-11-2020 | 10:25:51
Debi Chirichella has been named president of Hearst Magazines. The announcement was made by Hearst President and CEO Steven R. Swartz. The appointment is effective immediately.
WPP merges AKQA and Grey to create AKQA Group
12-11-2020 | 10:43:22
WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group.
Hearst UK announces Prima Magazine is set to increase volume of print editions in 2021
12-11-2020 | 10:39:54
Hearst UK, the premium content and experience business, has announced one of its consumer lifestyle brands, Prima, is increasing its print magazine edition from 12 to 13 issues a year, starting in 2021.
Nielsen adds 55 million devices to scale addressable TV
12-11-2020 | 10:31:55
Nielsen says it has added addressable measurement to its National TV currency. 
Spotify acquires podcast technology company Megaphone
11-11-2020 | 14:28:21
Spotify Technology, the global audio streaming subscription service, has announced that the company has entered into a definitive agreement to acquire Megaphone.
Starcom wins Miele's ANZ Media account
07-11-2020 | 10:23:00
Domestic appliances Miele company has consolidated its Australia and New Zealand media account into Starcom following a competitive pitch with a number of undisclosed agencies.
GroupM promotes Kieley Taylor, Amanda Grant to global platform roles
07-11-2020 | 10:20:00
GroupM, WPP’s media investment group, has announced that Kieley Taylor and Amanda Grant have been elevated to the roles of global head of partnerships and global head of social, respectively.
Hearst names Carlton Charles Senior Vice President
05-11-2020 | 10:39:27
Carlton Charles, who currently serves as vice president and treasurer at Hearst, has been named senior vice president, treasury and risk management.
VICE Media launches multimedia project produced from user-generated content
04-11-2020 | 09:57:38
VICE Media Group has announced the launch of Source Material, an innovative and gripping multimedia project from VICE World News.
[Startup Interview] Joris van Lierop, founder, The Content Exchange, Netherlands
03-11-2020 | 13:20:05
The Content Exchange is a Dutch startup that targets editors, publishers and freelancers by offering them a content market place where they can do business with each other directly. The startup’s founder Joris van Lierop explains.
[Startup Interview] Kinga Incze, Founder & CEO, Mediaspace.global, UK
03-11-2020 | 13:17:00
Startup Weekly talks with Kinga Incze, founder of Mediaspace.global, a new, independent social platform for media, marketing, tech, law, innovation and regulation company based in London, UK.
Gordana Buccisano appointed chair of the World Media Group
03-11-2020 | 11:56:00
The World Media Group has announced the appointment of Gordana Buccisano, EVP Global Client Transformation, Havas Media Group, as Non-Executive Chair of the World Media Group.
Sainsbury’s selects Essence to lead multi-brand digital transformation
03-11-2020 | 11:55:15
Sainsbury’s has revealed it will be appointing media agency ‘Essence’ to help advance its digital marketing transformation.
Dentsu International to be net zero emissions company by 2030
30-10-2020 | 10:00:07
Worldwide media, CXM and creative communications company, dentsu international, has committed to become a Net Zero emissions business by 2030.
Walgreens Boots Alliance renews, extends relationship with WPP to accelerate digital transformation, deep focus on communications
29-10-2020 | 08:57:00
Walgreens Boots Alliance has selected WPP as its global marketing and communications agency.
RTL Group sells shareholding in BroadbandTV
28-10-2020 | 15:39:00
RTL Group today announced it has completed the sale of its entire shareholding in Vancouver-based BroadbandTV to BBTV Holdings Inc., effective 28 October 2020, for €102 million.
EPC welcomes Italian investigation against Google for alleged abuse of dominant position
28-10-2020 | 15:26:47
The European Publishers Council (EPC) has welcomed the Italian Competition Authority’s investigation against Google for an alleged abuse of dominant position.
Targetspot appoints Brian Benedik, former Spotify executive as Strategic Advisor
28-10-2020 | 10:22:00
Targetspot, an international specialist in digital audio solutions, announces the appointment of Brian Benedik, a recognized leader in the digital audio monetization space, as Strategic Advisor.
Virgin Media launches Google Smart Home trial in The UK
23-10-2020 | 14:05:00
Virgin Media has collaborated with Google Nest to trial a range of Smart Home products that can be easily added to customers’ existing packages.
ARD, ZDF integrate Funk content in media libraries
23-10-2020 | 13:43:00
ARD and ZDF integrated the range of funk, the joint content network, into their media libraries. Both broadcasters are thus continuing the mutual networking of their non-linear offers.
Netherland's Breda region to switch from analogue to digital cable television
22-10-2020 | 15:48:00
The Netherland's Breda region will switch from analogue to fully digital cable television in the night of Monday 23 November to Tuesday 24 November.
FOX News International expands distribution across Europe
22-10-2020 | 15:29:22
FOX News Media’s international streaming platform FOX News International has expanded its distribution across Europe.
Hearst UK appoints Lydia Slater as Editor-in-Chief of Harper’s Bazaar UK
22-10-2020 | 11:21:38
Hearst UK, a UK premium publisher, has appointed Lydia Slater as the new Editor-in-Chief of Harper’s Bazaar UK, overseeing its print, digital and experiential offering.
GroupM Australia CIO Nicola Lewis promoted to global Finecast role
22-10-2020 | 11:05:21
GroupM Australia Chief Investment Officer Nicola Lewis has been promoted to Global Chief Growth Officer of Finecast, GroupM’s fast-growing Addressable TV business.
SBS Belgium strengthens channel offering with premium British drama channel BBC First
21-10-2020 | 15:33:00
SBS will represent BBC First and manage advertising sales on the channel from November 1. This partnership will allow advertisers to connect with the BBC First audience in Belgium for the first time.
Samsung unveils new SD cards for content creators and photo enthusiasts
21-10-2020 | 10:02:14
Samsung Electronics, the world player in advanced memory technology, has unveiled the PRO Plus and EVO Plus, its two new lines of SD cards featuring  speeds and improved durability.
eMarketer, Starcom Worldwide, GlobalWebIndex release  annual report on state of global media
21-10-2020 | 09:55:49
eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex (GWI), has published its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide.
Vodafone Spain launches AMC's streaming service Acorn TV
20-10-2020 | 12:47:15
Vodafone TV will include Acorn TV , AMC Networks' streaming service specializing in British series and series from other English-speaking countries, on November 3 exclusively in its content offering.
Swiss Competition Commission fines UPC CHF 30m for abusing Ice Hockey broadcasting rights
20-10-2020 | 12:22:42
The Swiss Competition Commission (COMCO) has fined UPC with CHF 30 million for abusing Ice Hockey broadcasting rights.
Adsquare and Nielsen strengthen out-of-home media buying
15-10-2020 | 12:25:23
Nielsen has announced integration with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying.
E.ON appoints Publicis Groupe as media and performance partner across Europe
14-10-2020 | 11:59:16
E.ON, the international energy company has appointed a Publicis Groupe Power of One solution led by Starcom as its Media partner across eight major European markets.
Havas Media joins UK-based Conscious Advertising Network
14-10-2020 | 11:54:00
Havas Media Group has announced that they have become a member of the Conscious Advertising Network (CAN).
MediaMonks invests in automating ad production to enhance speed and efficiency
13-10-2020 | 10:01:43
MediaMonks has been awarded an Epic MegaGrant to explore the next frontier in automated tabletop and production using Epic’s Unreal Engine, the world’s most open and advanced real-time 3D creation tool.
Instagram expands shopping to IGTV and reels
13-10-2020 | 09:52:40
Instagram has announced an expansion of its in-app shopping, with a global roll out of its Instagram Shopping service across IGTV and a soon to start test of shopping within its recently launched short form video platform Reels.
Media environments improve despite global pandemic, IAS Report
09-10-2020 | 08:42:35
Integral Ad Science (IAS), a digital ad verification company, has released its Media Quality Report (MQR), which found there has been an improvement in most major digital media quality indicators.
[Column] Fleur Willemijn van Beinum: Social first
08-10-2020 | 16:26:00
Adapt the drumbeat and break the rules. Define the status quo. With social first you take mobile first a step further.
MediaCom appointed Uber’s global media agency
08-10-2020 | 10:02:00
MediaCom has been named as Uber’s global media agency of record. The agency will expand its remit into every operational market for Uber across North America, Latin America, EMEA and Asia.
Nielsen upgrades ad intel platform with richer advertising spend data
08-10-2020 | 09:56:08
Nielsen has announced that it is augmenting the digital capabilities of Nielsen Ad Intel, a market advertising intelligence solution.
Vice Media Group names Nadja Bellan-White global Chief Marketing Officer
06-10-2020 | 11:07:43
VICE Media Group CEO Nancy Dubuc has announced that the company has appointed veteran marketing, brand and communications leader Nadja Bellan-White to its executive leadership team.
WPP appoints Tom Ilube CBE to the Board
06-10-2020 | 11:05:57
WPP has appointed Tom Ilube CBE to its Board as an independent Non-Executive Director with immediate effect.
Giorgio Armani launches media campaign for its new fragrance ‘My Way’
02-10-2020 | 16:05:02
L’Oréal owned beauty and fragrance house Giorgio Armani has launched a multi-million pound campaign across the UK and Ireland for ‘My Way’, its new sustainably sourced fragrance.
Condé Nast Germany, Google and Essence in content partnership to drive Chromebooks uptake
02-10-2020 | 08:38:10
Google, Condé Nast Germany and media agencies Essence and OMD Hamburg, have released a cross-media content cooperation with talents such as musician and actress to make Chromebooks more widely known within the German market.
Havas Media selects FreeWheel to handle media buying business in UK and France
01-10-2020 | 12:05:34
Havas Media Group, part of the Havas Group, has picked FreeWheel’s Strata platform to power its media buying and management business in the U.K. and France.
Lockdowns put pressure on brands to cultivate customer loyalty, Mindshare New Normal Tracker
29-09-2020 | 16:07:58
Mindshare, the agency network that is part of WPP, has released the eighth wave of its ‘New Normal’ COVID-19 tracker - a 1,000 person per market survey across 10 global markets.
Europa+ set to launch in Latin America
29-09-2020 | 15:53:02
Europa+ announced the launch of its new subscription streaming video service that will, for the first time, bring Latin American and Caribbean audiences the latest and most popular television programming.
Hearst Magazines announces strategic investment across print portfolio
29-09-2020 | 10:51:00
Hearst Magazines has announced the launch of Premium Print, a strategic initiative that includes a multimillion-dollar investment across its portfolio of more than 25 brands to further strengthen its position in the marketplace.
WFA and platforms adopt stand to address harmful content
24-09-2020 | 09:44:24
Facebook, YouTube and Twitter, in partnership with marketers and agencies through the Global Alliance for Responsible Media, GARM, have agreed to adopt a common set of definitions for hate speech and other harmful content.
Verizon Media introduces platform capabilities to enhance live streaming experience
23-09-2020 | 08:52:31
Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience.
SpotX unveils programmatic solutions to scale linear addressable TV
23-09-2020 | 08:49:38
Global video advertising platform SpotX has announced new programmatic solutions that will allow TV programmers to unlock the full value of linear addressable television for the first time.
Microsoft to acquire ZeniMax Media and its game publisher Bethesda Softworks
22-09-2020 | 10:03:00
Microsoft has announced plans to acquire ZeniMax Media, the parent company of Bethesda Softworks, one of the largest, privately held game developers and publishers in the world.
Hearst television chooses Nielsen marketing cloud to drive OTT targeting
22-09-2020 | 09:57:59
Nielsen has announced that Hearst Television has selected Nielsen Marketing Cloud to power access to premium audiences through its Hearst Anyscreen product.
Verizon Media and Broadsign to extend programmatic omnichannel offering
21-09-2020 | 15:47:23
Verizon Media and Broadsign have announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform.
Estée Lauder and Channel 4 partner for luxury brand’s first foray into TV partnership
21-09-2020 | 15:44:06
Channel 4 has revealed an exclusive partnership with Estée Lauder and media agency MG OMD, representing the first campaign of its kind with a broadcaster for the luxury brand.
Admitad launches marketplace for advertisers and publishers
19-09-2020 | 13:03:00
German-based service provider Admitad has launched Admitad Affiliate Marketplace, an aggregator of affiliate programs from multiple networks.
Hivestack joins forces with Clear Channel UK as programmatic DOOH partner
19-09-2020 | 08:13:53
Hivestack, a global programmatic digital Out of Home (DOOH) ad tech company, has announced a new partnership with Clear Channel UK, part of Clear Channel Outdoor, one of the global leaders in Out of Home.
Rainshine and UK's Five Fifty Five partner to develop, produce extraordinary stories for audiences worldwide
18-09-2020 | 15:00:00
Rainshine Entertainment and Five Fifty Five announced a strategic joint venture, where the two companies will work together to develop, produce, and distribute extraordinary content.
Jeff Winton Associates partners with UK-based Onyx Health to expand global healthcare communications services
18-09-2020 | 13:57:03
Jeff Winton Associates announced expansion into additional global markets through a new partnership with UK-based marketing communications firm Onyx Health.
Nielsen launches compass to measure marketing campaigns outcomes
18-09-2020 | 08:56:28
Nielsen has announced it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative standards for campaign outcomes measurement.
VMLY&R launches new global agency dedicated to specialty Rx pharmaceutical companies
17-09-2020 | 21:14:00
VMLY&R has announced that it will launch a new global healthcare agency, VMLY&Rx, to service specialty Rx pharmaceutical companies.
Global advertisers unveil a new approach to cross-media measurement
17-09-2020 | 15:12:43
World Federation of Advertisers has unveiled an advertiser-centric Framework for cross-media measurement – the “holy grail” for marketers.
SEMrush acquires Poland's SaaS PR tech startup Prowly
17-09-2020 | 11:50:00
SEMrush, an online visibility management and content marketing SaaS platform, has further expanded its ecosystem with the acquisition of a 100% stake in Poland's public relations SaaS startup Prowly.com.
Publicis Media UK promotes Nadine Young to CEO of Starcom
17-09-2020 | 09:12:00
Publicis Media has announced the promotion of Nadine Young to the role of CEO, Starcom UK, reporting to Sue Frogley, CEO, Publicis Media UK.
Disney expands into Europe
16-09-2020 | 21:34:18
Disney+, the highly anticipated streaming service from The Walt Disney Company, has launched in Portugal, Norway, Denmark, Sweden, Finland, Iceland, Belgium and Luxembourg.
Amazon Music launches podcasts for customers across U.K and Germany
16-09-2020 | 21:27:00
Amazon Music has launched podcasts in the U.S., U.K., Germany, and Japan, across all tiers of service at no additional cost.
Hearst UK partners with SpareRoom to launch paid talent scholarship
16-09-2020 | 09:38:24
Hearst UK, the premium content and experience business, has announced the launch of a talent scholarship sponsored by flatshare site SpareRoom.
4Creative bolsters team with new Deputy ECD and Creative Director
15-09-2020 | 21:21:00
Channel 4 has announced that 4Creative’s Eoin McLaughlin has been promoted to the newly created role of Deputy Executive Creative Director and the appointment of award-winning creative Lydia Raghavan to Creative Director.
Banijay appoints Lars Blomgren as Head of Scripted EMEA region
15-09-2020 | 21:16:34
World’s largest independent content creation Group for television and multimedia platforms Banijay has announced the appointment of Lars Blomgren as Head of Scripted, EMEA.
Nielsen and Translation Enterprises partner to provide cultural insights to marketers
15-09-2020 | 16:06:00
Nielsen and Translation Enterprises are teaming up to create an offering to help brands activate, plan and measure what resonates in popular culture.
Verizon Media launches OTT Smart Auction to bring real-time demand to OTT publishers
15-09-2020 | 16:01:00
Verizon Media has announced the launch of OTT Smart Auction, a header bidding-like solution for OTT publishers.
VICE Media Group inks new content deal with Hulu
15-09-2020 | 15:57:49
VICE Distribution, the newly created distribution and licensing group of VICE Media Group (VMG), has signed a new premium content deal with streaming platform Hulu, for 100 hours of original VICE TV content.
Programmatic trading takes two fifths of global digital media investment by multinationals, report
15-09-2020 | 15:48:23
Programmatic trading channels for WFA Members account for more than two fifths of global digital media investment, up from 16 per cent in 2016.
Zespri selects WPP agencies to enhance its global market proposition
11-09-2020 | 16:10:00
World’s largest kiwifruit marketer Zespri International Limited has selected an interdisciplinary team of WPP agencies as its global Agency of Record (AOR) to deliver its brand proposition.
Refinery29 picks Simone Oliver as new  global Editor-in-Chief
11-09-2020 | 16:03:26
Media and entertainment company for young women Refinery29 has announced that digital pioneer and thought leader Simone Oliver will join as Global Editor-in-Chief, starting September 30, 2020.
MediaMonks merges with Dare.Win strengthening its creative and content capabilities
11-09-2020 | 15:56:06
Dare.Win, an award-winning Paris-based digital creative agency has entered into a merger with MediaMonks, S 4Capital’s Content practice.
UK's curated audio platform for journalism Curio closes $9m Series A funding for international expansion
11-09-2020 | 13:56:00
Curio, the premium audio platform with a curated library of expert journalism, closed a $9 million Series A round led by Earlybird. Draper Esprit, Cherry Ventures, and Horizons Ventures also took part in the investment.