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11-09-2020 18:52:00 | Door: Administrator | Hits: 172969 | Tags:

TV measurement and analytics firm 605 and PlaceIQ announce partnership expansion
23-09-2021 | 16:16:56
This first of its kind partnership will enable 605’s customers to measure real-time performance of TV and cross-platform campaigns across a variety of categories, including auto, QSR and retail.
Capability gaps creating significant challenges for large advertisers, WFA research
08-09-2021 | 16:28:34
Large multinationals are still facing big challenges on delivering their media aspirations even as the function becomes more important, according to new research by WFA in conjunction with Ebiquity.
[eMarketer] Smartphone shipments to hit 1.37 billion in 2021 driven by premium 5G handsets
07-09-2021 | 16:16:56
An estimated 1.37 billion smartphones will ship in 2021, and 570 million of them will be 5G-ready, according to an analysis by IDC.
[eMarketer] Pay TV faces an uncertain future in Canada
31-08-2021 | 12:24:34
In 2022, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country.
Publicis Groupe named a Leader in loyalty services report by Independent Research Firm
24-08-2021 | 11:45:00
With loyalty marketing spend booming, the report advises brands to increase their reliance on expertise from loyalty service providers that look at loyalty as an outcome, not necessarily just a program.
605 offers alternative TV viewing measurement solution for networks, agencies and brands
23-08-2021 | 10:45:00
605, a  television and cross-platform measurement, analytics and attribution company, has offered the following comment on its position as an alternative television viewing measurement solution for networks
Global social media advertising market poised to reach $248 billion by 2027, report
20-08-2021 | 13:39:32
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12% and 14.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13% CAGR.
[eMarketer] Latin America’s retail ecommerce sales move to mobile devices
20-08-2021 | 13:18:34
Brazil and Mexico will be the region’s two largest retail mcommerce markets, representing 57.7% of all retail mcommerce sales in Latin America this year.
[eMarketer] How telehealth is shaping modern medicine
13-08-2021 | 16:08:00
Telehealth gave millions of US adults access to care services in 2020.
Nielsen and Meredith Corporation renew multi-year agreement for local TV audience measurement
12-08-2021 | 16:36:18
The agreement includes a range of audience measurement and analytical services across all Meredith’s local stations, including Nielsen Scarborough.
[eMarketer] Amazon commands lion’s share of US retail ecommerce sales
12-08-2021 | 16:29:31
eMarketer estimates Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.
Kantar appoints two new global leaders to drive organic and inorganic growth
11-08-2021 | 16:07:49
Kantar, the world’s data, insights and consulting company, has announced two new senior appointments in support of the next phase of company growth.
[eMarketer] US telecoms bet on 5G to grow market share
11-08-2021 | 15:55:00
Despite the billions telecoms have spent in infrastructure investment and several years of dogged advertising, most US consumers are still unaware of the benefits of 5G.
Global billboard and outdoor advertising market to reach $66.63 billion in 2021, report
10-08-2021 | 13:15:00
The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures.
Global print advertising distribution market to reach $13.55 billion in 2021, report
09-08-2021 | 11:15:00
Major players in the print advertising distribution market are Transcontinental Inc., Bertelsmann Printing Group, News Corp, Gannett Company Inc., Valassis, Pearson PLC, Axel Springer, R.R. Donnelley, and Sensory Interactive.
[eMarketer] Lifestyle brand consumers now keen on sustainability
05-08-2021 | 16:30:52
A new research by Stifel and Morning Consult survey indicates that lifestyle brand consumers in all markets are more likely than other consumers to try to be more sustainable in their day-to-day lives.
Kantar to sell Reputation Intelligence business to Symphony Technology Group
03-08-2021 | 11:45:00
Kantar, the data analytics and brand consulting group, has announced the proposed sale of its Reputation Intelligence business to software investor Symphony Technology Group “STG”.
Global market for digital Out-of-home advertising to reach $35.1 Billion by 2027, report
02-08-2021 | 12:00:00
Billboard, one of the segments analyzed in the report, is projected to grow at a 10% CAGR to reach $17.2 Billion by the end of the analysis period.
Consumers more likely to support brands in ad environments where they have control, study
29-07-2021 | 14:19:34
For this study, MAGNA partnered with Brave, a web browser with a global advertising platform built for privacy that rewards people for their attention.
Global mobile advertising market to reach $111 billion by 2025, report
28-07-2021 | 13:10:00
Mobile advertising market is poised to grow by  $111.58 billion during 2021-2025 progressing at a compounded annual growth rate  of 10% during the forecast period according to a report by Research and Markets.
[eMarketer] Global fintech funding hits historic levels
28-07-2021 | 13:06:00
Fintechs raised $30.79 billion across 657 deals, a staggering 30% rise on the first quarter. The total funding for 2021 already exceeds all funding raised during the entirety of 2020, according to CB Insights.
Alfi Study predicts programmatic advertising spending will increase
27-07-2021 | 16:02:00
Responses revealed that 49% of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years, and 43% believe there will be a ‘slight’ increase in expenditure.
UK marketing budgets expand for first time in year and a half, report
22-07-2021 | 13:10:16
Financial prospects at company and industry level also remain firmly in positive territory and adspend forecasts are revised higher for 2021, as businesses began to prepare for a strong economic recovery.
Reprise Commerce Canada team presents RETHINK eCOMMERCE Study
21-07-2021 | 14:15:00
The Canadian team at Reprise Commerce, recently presented a new Canadian study called RETHINK eCOMMERCE: Staying Ahead of Canadian Online Shopping Behaviours.
Global advertising agencies market to reach $455 billion by 2025, report
08-07-2021 | 17:04:00
The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021 at a compound annual growth rate (CAGR) of 9.7% according to the latest report by Research and Markets.
Kantar completes acquisition of Numerator extending shopper insights
07-07-2021 | 14:29:21
Kantar, the global data-driven insights and consulting company, has completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners.
[eMarketer] Social commerce in US exceeds $30 billion, China still king
07-07-2021 | 14:24:59
Social commerce sales in the US have been on an upward trajectory, and are estimated to reach $36.62 billion in 2021, marking a 35.8 per cent growth.
[eMarketer] Payfac model reshaping payments ecosystem
02-07-2021 | 16:31:45
Payments facilitator, payfac, model that  that allows merchant-facing companies to embed card payments into their software—which in turn enables their customers to process payments is taking shape and redefining the payments ecosystem.
Chris Jansen to join Kantar as Group CEO
01-07-2021 | 16:01:44
Kantar, the world’s data, insights and consulting company, has announced the appointment of Chris Jansen as Group Chief Executive Officer, effective 1 November 2021.
[eMarketer] Upfront CTV ad spend in US to exceed $4 billion in 2021
01-07-2021 | 10:37:55
In  what points to the growing share of US ad spending on connected TV, advertisers are set increase their spend by nearly 50 per cent this year to $4.51 billion.
[eMarketer] Livestreaming e commerce takes shape in US
29-06-2021 | 12:00:00
Taobao, an ecommerce site and app that is part of China-based Alibaba, pioneered livestreaming ecommerce with the 2018 launch of Taobao Live, where charismatic hosts sell a raft of products to large audiences watching online.
[eMarketer] Ethical questions on use of AI by big tech companies
28-06-2021 | 11:30:00
Ethical considerations in AI are increasingly important as it becomes intertwined with everyday life—and as a growing body of research highlights the litany of racial and gender biases baked into the tech.
[eMarketer] India’s strict e commerce rules target Amazon and Flipkart
24-06-2021 | 09:50:58
News that India had released strict rules targeting domestic and international ecommerce players has come as bad news for global  giants like Amazon and Walmart’s Flipkart who command a huge share of the market.
[eMarketer] Target US ecommerce sales to hit $18 billion this year
23-06-2021 | 12:30:00
American retail corporation Target has defied odds to post phenomenal ecommerce growth. This year, its US ecommerce sales will hit $18.64 billion, almost as much as all its US ecommerce sales from 2016 to 2019 combined according to eMarketer.
[Vacancy] Fremantle is looking for a Content Researcher/Copywriter
23-06-2021 | 12:17:00
Fremantle is directly looking for a Content Researcher/Copywriter in Amsterdam 
[eMarketer] Global ad spend to grow by over 10 per cent this year
22-06-2021 | 13:49:56
Global spending on advertisement is projected to grow by 10.6% year over year in 2021, going by forecasts from from media agencies Dentsu Aegis, GroupM, Magna, and Zenith.
[Marketing Week] Bob Koigi: Global ad spending defies pandemic to record historic growth
22-06-2021 | 12:00:00
As the global economy recovers from the devastating impacts of COVID-19, key sectors are bouncing back with numerous reports highlighting that while this will be a recovery year, there are signs that some sectors could record post pandemic growth rates.
Hearst UK releases new research on how its content influences positivity in consumers
17-06-2021 | 14:53:00
The data showed that 82% of its audience immediately experienced an uplift in positive feeling following an individual interaction with Hearst UK content.
Global economic recovery brings record ad market growth, Magna forecast
17-06-2021 | 13:00:00
Magna has released its advertising forecasts for June 2021 indicating that global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020.
Mercedes and Ferrari are Europe's most valuable brands, report
16-06-2021 | 13:15:00
The total value of Europe's top 500 most valuable brands has dropped 10% during the COVID-19 pandemic from €1.96 trillion in 2020 to €1.76 trillion in 2021, according to the latest report by Brand Finance, the world's brand valuation consultancy.
[eMarketer] Pandemic redefines future of banking in US
11-06-2021 | 12:24:51
The shift by US customers from visiting banking halls to use of mobile apps during coronavirus pandemic may create a new way of banking with majority of customers saying they would maintain that habit post Covid.
[eMarketer] Virtual Reality and consumer marketing in China
10-06-2021 | 09:54:56
Even as companies in China invest in Virtual Reality to engage with consumers, the adoption of the emerging technology has failed to pick up as anticipated in recent years.
Consumers are more receptive to podcast advertising than TV advertisements, study
09-06-2021 | 12:21:25
Spotify and MAGNA have released a study, “Digital Audio Expansiveness: Growing Landscape & Opportunities,” showing how closely podcast listening mirrors television viewing habits.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
08-06-2021 | 12:15:00
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
[eMarketer] Ecommerce channel ad spending on an impressive trajectory
04-06-2021 | 10:24:08
Before COVID-19 pandemic, ecommerce channel advertising had caught the eyes of advertisers, particularly on consumer packaged goods and retailers.
Kantar secures audience measurement contract from UK’s Broadcasters Audience Research Board
03-06-2021 | 13:55:50
Broadcasters Audience Research Board, BARB, the UK television audience measurement currency, has announced that Kantar, the global data, insights and consulting company, has won major contracts to continue to deliver audience measurement that supports the £7.5 billion UK TV industry.
Over 50 new PR agencies founded in UK during COVID-19, report
03-06-2021 | 13:48:09
The COVID-19 PR Agency Startup report explores why such a large number of agencies have been started in such a relatively short period of time.
Kantar acquires MeMo² to expand cross-media effectiveness offering
02-06-2021 | 17:48:57
The acquisition brings approx. 50 specialists into the Kantar team, creating a platform to significantly expand the media effectiveness measurement business in Europe, as well as strengthening Kantar’s Dutch business with MeMo2’s client roster. 
[eMarketer] Out Of Home advertising rebounds in China
02-06-2021 | 17:43:38
Out-Of-Home (OOH) advertising spend in China suffered the steepest drop in the wake of Covid-19, falling by 18.0 per cent year over year (YoY) in 2020
[eMarketer] The meteoric growth of content creator economy
01-06-2021 | 16:51:00
The creator economy has been on a meteoric rise with marketers and social platforms in spirited efforts to work with them. This has opened a world of opportunities for creators to earn beyond brand partnerships.
Brands losing trust, meaning among customers, Havas study
28-05-2021 | 16:30:55
The 2021 study, which measures brand ‘meaning’ in functional, personal and collective terms, shows that 75% of brands could disappear overnight and most people wouldn’t care, or would easily find a replacement.
[eMarketer] Proximity mobile payments redefine transactions
26-05-2021 | 19:36:45
As the pandemic-induced social distancing and sanitizing measures drive everyday interactions, consumers are embracing contactless payments for both online and offline platforms.
Marketers seek career opportunities fit for post-pandemic future
26-05-2021 | 19:00:00
The data suggests that marketers’ expectations have changed; seeking roles and career opportunities that reflect fundamental shifts brought about by the pandemic.
[eMarketer] Striking a balance between crypto trading and environmental conservation
21-05-2021 | 15:59:00
However as crypto trading is mainstreamed, there are concerns about their carbon footprint and the environmental implications.
Boston Globe Media and Nielsen to conduct cross platform diversity and inclusion brand study
21-05-2021 | 13:24:31
The study, commissioned by BGMP and designed in partnership with Nielsen, will enable the media organization, particularly its nearly 150-year old daily newspaper, The Boston Globe, to develop a deeper understanding of its readers and potential subscribers.
Brands can win more customers by being sensitive to their cultures, Magna study
21-05-2021 | 13:20:00
The study outlines tangible next steps that marketers can take to connect with multicultural audiences in authentic, culturally-relevant ways.
[eMarketer] US telecoms dump media businesses for 5G
19-05-2021 | 15:56:43
In what points to the next frontier for competition and battle for customers, US telecoms are pivoting from traditional media business to investment in expanding their 5G network foothold.
Forrester includes Kantar in customer analytics and marketing measurement solutions reports
19-05-2021 | 09:08:15
Kantar, the evidence-based insight and consulting company, has announced that Forrester has included it in in recent reports on customer analytics and marketing measurement solution providers.
[eMarketer] Brands renewed focus on influencer marketing
18-05-2021 | 16:59:23
Influencer marketing continues to make inroads in today’s marketing mix with brands keen to include creators in their media plans, a departure from the past when their roles were underestimated.
Magdalena Flick: 5 reasons why it’s time to give native advertising a leading role in your media mix
18-05-2021 | 14:29:00
When it comes to digital marketing, brands and agencies are always looking to gain new ways to reach and speak to their audiences.
[Marketing Week] Bob Koigi: Brands, agencies invest in diversity, inclusion and equity
18-05-2021 | 14:20:00
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
[eMarketer] Digital video ad spending overtakes TV ad outlays in Canada
12-05-2021 | 16:41:00
Digital video ad spending in Canada reached a new milestone in 2020 when it overtook TV ad outlays for the first time.
[eMarketer] Tiktok to overtake Instragram and Snapchat as platform of choice among US Gen Zers
11-05-2021 | 16:00:00
Social media platform has TikTok been on an upward trajectory in terms of user base having recorded phenomenal growth in 2019 and 2020.
[eMarketer] The rise and rise of contactless payments
07-05-2021 | 15:13:41
Covid-19 pandemic has not only shifted consumers’ shopping behaviours but also altered their modes of payment for goods and services.
[eMarketer] Connected TV has become a frontrunner in digital advertising
05-05-2021 | 11:39:00
Investment in Connected TV, CTV, in US rose by 40.6 per cent year on year in 2020 to reach over 9 billion with this growth expected to be sustained this year to hit $13.41 billion.
Markerters embrace new content production plans amid COVID-19, Dentsu report
04-05-2021 | 14:39:37
 To inform the report, Dentsu conducted a survey across 200 marketing decision-makers in the UK and US to understand the current Marketing climate and how the pandemic had contributed to its changes.
[eMarketer] Paypal outlines global growth strategy
22-04-2021 | 15:30:27
Global payment behemoth Paypal has announced a raft of strategies it intends to roll out as it seeks to grow its foothold in US and worldwide.
Brands should prioritize inclusivity when targeting people with disabilities, study
22-04-2021 | 14:14:00
With a collective global buying power of $8 trillion, this community represents a significant audience for marketers to exclude by default or design.
Cuts to UK marketing budgets ease in quarter one of 2021, report
21-04-2021 | 12:55:50
The latest IPA Bellwether survey results point to a further decline in UK marketing budgets in the opening quarter of 2021, as coronavirus lockdown restrictions continued to hinder economic activity.
GARM launches its first measurement report for digital brand safety
21-04-2021 | 12:47:36
The Global Alliance for Responsible Media (GARM) has launched its first report tracking performance on brand safety across seven platforms
Despite a bigger budget, content teams are struggling with technology
20-04-2021 | 15:55:05
In these times of Corona, more and more content teams are starting to work with new software and technology. Extra budget and time are made available to support this development.
Kantar partners with Streamhub to strengthen on-demand video audience analytics
14-04-2021 | 14:00:33
Media owners will now be able to use Streamhub’s enterprise platform to analyse any digital video content that integrates Kantar’s video-tagging technology.
[eMarketer] 5G network redefines payments and mobile commerce
14-04-2021 | 13:53:00
Despite being in its early stages of adoption, the 5G network is promising to revolutionize the retail industry as retailers invests in the network.
Interactive ad formats engage hard-to-convince audiences, MAGNA, IPG Media Lab and Verizon Media study
13-04-2021 | 12:54:47
A new study by Verizon Media, MAGNA and IPG Media Lab, “The Interactive Effect,” reveals that interactive ads are an effective way to increase engagement.
Global digital-out-of-home advertising market to reach $ 50 billion by 2026, report
13-04-2021 | 12:42:41
The global digital-out-of-home advertising market reached a value of $ 41.06 Billion in 2020 according to a recent report by Research and Markets.
[eMarketer] Pluto TV and the disruptive advertising business model
09-04-2021 | 15:50:00
As consumers’ media consumption trends shift and the digital space continue to evolve, the advertising space is increasingly adapting to these market changes.
[eMarketer] US consumers’ digital spending boosts Amazon’s e-commerce and ad businesses
07-04-2021 | 15:09:29
Besides growing its online business by double digits, the e-commerce giant also recorded a growth in advertising business by 52.5 per cent.
Digital PR thriving during pandemic, PRCA report
07-04-2021 | 13:05:26
The growth of digital PR and communications continued unabated in 2020 according to a new report published by the Public Relations and Communications Association (PRCA).
Kantar, Ipsos selected to offer cross-media total audience measurement solution in the Netherlands
01-04-2021 | 16:35:09
Working in partnership with Nationaal Media Onderzoek (NMO), representing the interests of the Dutch Media Industry this cross-media measurement solution is the world’s first truly integrated audience measurement programme.
Over 80 percent of UK consumers call for more focus on self care, Hearst study
01-04-2021 | 16:25:48
More than 80% of UK-based consumers believe the country needs greater emphasis on self-care following the outbreak of Covid-19 – according to a major piece of research conducted by Hearst UK.
Advertising Association launches annual review
29-03-2021 | 14:41:43
The review is the first-ever fully-digital edition and showcases the Association’s work over the past twelve months as well as the major areas of focus for the year ahead.
[eMarketer] Gen Z drives social media penetration in Canada
23-03-2021 | 14:36:00
What this new trend portends is the growing shift to social media advertising which will account for the majority of display ad investment this yea according to a forecast by eMarketer.
Forrester Research Inc. names WPP as a leader among commerce services providers
23-03-2021 | 10:09:26
The Forrester Wave™: Commerce Services, Q1 2021 evaluation ranks the 14 most significant commerce providers as Leaders, Strong Performers, Contenders or Challengers against their current offering, strategy and market presence.
World Woman Foundation and Hootsuite releases Digital Gender Diversity Impact Report 2021
22-03-2021 | 15:29:03
World Woman Foundation has released the Digital Gender Diversity Impact Report in partnership with Hootsuite, Georgetown University’s Business for Impact, and VMLY&R Commerce.
UK advertising exports rose 7% to reach £11 billion in 2019, report
18-03-2021 | 13:55:51
The Advertising Association has published its annual UK Advertising Exports Report 2021 showing that international trade in UK advertising and market research services grew 7% year-on-year to reach a new record level of £11bn in 2019.
 Nielsen completes sale of global connect business to Advent International
10-03-2021 | 13:34:09
Nielsen Holdings has announced  that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck.
[eMarketer] Ad agencies grapple with pandemic-induced job losses
09-03-2021 | 15:12:10
January was one of the worst months in recent years for ad agencies having seen 4800 job cuts, leaving the industry with 186,000 jobs. This marked the agencies’ worst point since 2014.
[eMarketer] Grocery purchases go digital in the wake of pandemic
05-03-2021 | 15:22:19
Food and beverage category recorded the highest online commerce growth in the USA in 2020 in the wake of COVID-19 according to a report by eMarketer.
Brands to be challenged by growing power of online retailers, dentsu report
05-03-2021 | 14:33:11
 The research shows how the pandemic has accelerated many of the long-term trends facing brands.
[Vacancy] ViacomCBS is looking for a Manager Bi & Research EMEAA (Temporary)
04-03-2021 | 14:30:00
ViacomCBS is directly looking for a Manager Bi & Research EMEAA (Temporary) 
[eMarketer] Loyalty programmes and shoppers' changing behaviours
02-03-2021 | 16:17:00
While setting up the framework for offering loyalty programme remains a challenge for retailers, it has proven effective for retailers to earn new clients while cultivating relationships both short and long term.
EU imports from US declined by 13% in 2020 against 5.6% increase from China
01-03-2021 | 21:00:00
For the first time in history, China overtook the US in 2020 as the Euro Area's (EA) top trading partner.
[eMarketer] 5G wireless to experience a boom in 2021
26-02-2021 | 16:42:24
Even as a sizeable population of US citizens embrace the 5G network hundreds of millions are still not accessing the technology.
Jeremy Schwartz joins Kantar as Practice Chairman for Sustainable Transformation
24-02-2021 | 12:43:44
Kantar, the world’s data, insights and consulting company, has announced the addition of Jeremy Schwartz, former CEO of The Body Shop and Pandora, to the leadership team of Kantar’s Sustainable Transformation Practice.
Mindshare research explores the evolving power dynamics between consumers, brands and media
22-02-2021 | 12:30:37
Consumers are more frequently and collectively demanding brands drive purpose and positive change, leaving nobody safe from call-out culture and backlash for less ethical decisions.
Small social platforms invest in tackling harmful content, IPG Mediabrands index
19-02-2021 | 13:31:07
IPG Mediabrands has released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising.
[eMarketer] Eccomerce to account for more than half of China retail sales
12-02-2021 | 13:11:50
In what is poised to be historic and a global first, 52.1 per cent of all retail sales in China this year will be from ecommerce according to a forecast by emarketer.
C-Suite support, training key to marketing transformation, WFA research
11-02-2021 | 09:45:28
Top level support, the freedom to take decisions and investment in training are critical enablers for achieving real change and creating a marketing organisation that is future fit, according to a new report from WFA.
[eMarketer] Ban social media bullies for good, half of US adults say
10-02-2021 | 15:38:22
As companies continue to introduce new ways to handle bullies, over half of US adults have expressed their opinions on the subject insisting that bullies should be dealt with once and for all.
Half of brands will have failed to unify customer engagement channels by 2022, Gartner report
10-02-2021 | 13:40:56
Through 2022, 50% of large organizations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context, according to Gartner, Inc.
[eMarketer] Traditional TV ad spend is still big business
09-02-2021 | 14:58:23
Even as digital platforms continue to eclipse traditional TV, the TV advertising spending is still intact as events of recent past including Super Bowl have shown.
[Vacancy] MeMo² is looking for a Python Data Analyst (Groningen - part time)
08-02-2021 | 07:03:00
MeMo² is directly looking for a Python Data Analyst (Groningen - part time)
[eMarketer] Pandemic reshapes gen X spending
05-02-2021 | 13:55:00
Generation X, commonly referred as Gen Xers have been known for above average income, household and spend with technology shaping a big part of their spending patterns.
Isobar publishes automotive retail report targeting Chief Marketing Officers
05-02-2021 | 10:10:37
Isobar has launched a whitepaper to provide insights and inspiration specifically for CMOs in the automotive industry.
[Vacancy] MeMo² is looking for a Brand & Crossmedia Research Consultant (fulltime)
03-02-2021 | 13:11:00
MeMo² is directly looking for a Brand & Crossmedia Research Consultant (fulltime)
MAGNA, IPG Media Lab study highlights best uses of ad sequencing to drive brand KPIs
02-02-2021 | 10:03:40
Marketers have long created multiple video ad lengths but with more innovative technology, there is now ability to deliver those ads in a desired sequence.
Global advertisement spend to grow by 5.8 per cent in 2021, dentsu report
29-01-2021 | 10:23:49
Global advertising investment is forecast to grow by 5.8% globally in 2021, according to the first dentsu Ad Spend Report since the global pandemic began. 
[eMarketer] Smartphones lead in consumption of digital media among US adults
27-01-2021 | 14:50:22
In the wake of the novel coronavirus, US adults spent an extra hour daily across all devices compared to what they did in 2019, the highest jump since 2020 according to the latest forecast by eMarketer.
Nielsen begins tracking premium theatrical films being distributed on streaming platforms
22-01-2021 | 09:50:41
Nielsen has announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand.
[eMarketer]  Tracking the US programmatic CTV video ad spend
15-01-2021 | 07:35:00
US advertisers spent an extra $1.16 billion on programmatic connected TV video ads in 2020 from what they spent in 2019, with that spend expect to grow to $2.37 billion in 2021.
Global influencer marketing industry to reach $24 billion in 2025, report
08-01-2021 | 13:41:00
The world's influencer marketing platform industry is projected to grow from $6,015 million in 2020 to $24,076 million by 2025, at a Compounded annual growth rate of 32 per cent during the forecast period.
Isobar teams up with Dentsu for the launch of Creative Trends Report 2021
22-12-2020 | 11:14:00
Expanding on Isobar’s annual Augmented Humanity report, the cross-dentsu effort explores consumer-driven trends that provide businesses and brands with new opportunities.
Digital advertising thrives in Covid economy, Magna study
16-12-2020 | 15:35:00
Media owners’ advertising revenues decreased from $594 billion in 2019 to $569 billion in 2020 according to the latest MAGNA study of global advertising market trends.
Brand Finance identifies which brands will increase their market share in 2021
15-12-2020 | 11:10:55
Brand Finance has created a unique model capable of forecasting sales growth as a result of long-term brand equity and brand awareness.
SpotX releases 2021 global trends report for video advertising
08-12-2020 | 09:00:00
Mike Shehan, co-founder and CEO at SpotX SpotX, the global video advertising platform, has announced the release of its “2021 Global Video Advertising Trends” report.
Gartner unveils top marketing predictions for 2021 and beyond
04-12-2020 | 12:14:10
Gartner, Inc. has revealed its top marketing predictions for 2021 and beyond exploring how post-pandemic renewal strategies put marketing on the hook for redefining and reestablishing customer relationships.
Bain & Company and Nielsen Global Connect launch commercial alliance
24-11-2020 | 12:53:50
Bain & Company and Nielsen Global Connect have entered into a non-exclusive agreement with the aim of helping the consumer packaged goods (CPG) industry improve their commercial capabilities in the areas of pricing.
Top four social networks boast 8 billion active users in third quarter of 2020
18-11-2020 | 11:31:48
In the third quarter of 2020, Facebook inched closer to becoming the first social network with 3 billion users
Chris Petranto appointed to lead Kantar's global analytics practice
07-11-2020 | 10:16:10
Kantar, the global data, insights and consulting company has announced the appointment of Chris Petranto to Global Head of Kantar Analytics.
Global market for advertising agencies to hit $210 billion by 2027, report
05-11-2020 | 10:29:30
Amid the COVID-19 crisis, the global market for Advertising Agencies estimated at $181.3 Billion in the year 2020, is projected to reach a revised size of $210.5 Billion by 2027.
Nielsen announces sale of global connect business to Advent International for $2.7 billion
04-11-2020 | 09:57:41
Nielsen Holdings plc. has announced that it has signed a definitive agreement under which affiliates of Advent International in partnership with James “Jim” Peck, former Chief Executive Officer of TransUnion, will acquire the Nielsen Global Connect business for $2.7 billion.
Marketing budgets freeze restricts brand personalization, Gartner report
22-10-2020 | 10:56:36
The demise of third-party cookies, heightened consumer sensitivity to messaging, and tightening of marketing budgets have restricted personalization opportunities, according to Gartner, Inc.
[Vacancies] MeMo² is looking for a Brand & Crossmedia Research Consultant (fulltime)
16-10-2020 | 17:00:00
MeMo² is directly looking for a Brand & Crossmedia Research Consultant (fulltime).
[Vacancies] MeMo² is looking for a Python Developer for Automatization (Part-time)
16-10-2020 | 16:47:00
MeMo² is directly looking for a Python Developer for Automatization (Part-time).
Ad personalization key in forming stronger personal connections, study
14-10-2020 | 11:51:26
As the world has continued to innovate, ad personalization has remained one of the more effective tools out there to help brands deliver more relevant ad experiences.
Ascend2 and Verse unveil new survey on  the state of lead conversion in marketing and sales
12-10-2020 | 11:15:00
Ascend2, a market research firm, in partnership with Verse, today unveiled a new survey of more than 250 marketing and sales professionals, The State of Lead Conversion in Marketing and Sales.
Multinationals increase ad spend as business picks up post Covid, WFA report
06-10-2020 | 11:04:13
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to WFA’s latest Crisis Response Tracker.
Artificial Intelligence is the most used emerging technology by CMOs, Isobar study
01-10-2020 | 11:54:11
 Isobar’s exclusive study of over 1350 global Chief Marketing Officers, CMOs, has assessed the evolution of customer experience design in the age of Covid-19 and beyond.
Charity sector lagging behind on digital marketing skills, report
18-09-2020 | 21:06:00
New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals a significant lack of digital skills among just over 500 marketers working in the charity sector.
Brand leaders express need for more media cohesion in new marketing report
18-09-2020 | 18:15:41
The Chief Marketing Officer (CMO) Council in partnership with Cision has published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption.
Brand reputation remains key priority for marketers amid COVID-19, survey
18-09-2020 | 08:42:00
A survey of current UK marketing priorities from the Chartered Institute of Marketing reveals that brand reputation remains key in coping with COVID-19.
Global advertisers unveil a new approach to cross-media measurement
17-09-2020 | 15:12:43
World Federation of Advertisers has unveiled an advertiser-centric Framework for cross-media measurement – the “holy grail” for marketers.
Brand value included in UN’s Global Innovation Index for the first time
16-09-2020 | 09:46:52
For the first time in its 13-year history, the renowned Global Innovation Index includes brand value as one of its core indicators.
Dutch supermarkets offer chicken meat that is more sustainable without any anticompetitive agreements, study
14-09-2020 | 11:28:00
Dutch supermarkets nowadays offer a lot more chicken-meat varieties where the chickens have lived better lives.


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